EFAMRO / ESOMAR Position Statement on the Proposal for an Eprivacy Regulation —
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
Hybrid Online Audience Measurement Calculations Are Only As Good As the Input Data Quality
People First: A User-Centric Hybrid Online Audience by John Brauer, Manager, Product Leadership, Measurement Model Nielsen Overview As with any media measurement methodology, hybrid online audience measurement calculations are only as good as the input data quality. Hybrid online audience measurement goes beyond a single metric to forecast online audiences more accurately by drawing on multiple data sources. The open question for online publishers and advertisers is, ‘Which hybrid audience measurement model provides the most accurate measure?’ • User-centric online hybrid models rely exclusively on high quality panel data for audience measurement calculations, then project activity to all sites informed by consumer behavior patterns on tagged sites • Site-centric online hybrid models depend on cookies for audience calculations, subject to the inherent weaknesses of cookie data that cannot tie directly to unique individuals and their valuable demographic information • Both hybrid models assume that panel members are representative of the universe being measured and comprise a base large enough to provide statistical reliability, measured in a way that accurately captures behavior • The site-centric hybrid model suffers from the issue of inaccurately capturing unique users as a result of cookie deletion and related activities that can result in audience measurement estimates different than the actual number • Rapid uptake of new online access devices further exacerbates site-centric cookie data tracking issues (in some cases overstating unique browsers by a factor of five) by increasing the likelihood of one individual representing multiple cookies Only the user-centric hybrid model enables a fair comparison of audiences across all web sites, avoids the pitfall of counting multiple cookies versus unique users, and employs a framework that anticipates future changes such as additional data sets and access devices. -
Esomar/Grbn Guideline for Online Sample Quality
ESOMAR/GRBN GUIDELINE FOR ONLINE SAMPLE QUALITY ESOMAR GRBN ONLINE SAMPLE QUALITY GUIDELINE ESOMAR, the World Association for Social, Opinion and Market Research, is the essential organisation for encouraging, advancing and elevating market research: www.esomar.org. GRBN, the Global Research Business Network, connects 38 research associations and over 3500 research businesses on five continents: www.grbn.org. © 2015 ESOMAR and GRBN. Issued February 2015. This Guideline is drafted in English and the English text is the definitive version. The text may be copied, distributed and transmitted under the condition that appropriate attribution is made and the following notice is included “© 2015 ESOMAR and GRBN”. 2 ESOMAR GRBN ONLINE SAMPLE QUALITY GUIDELINE CONTENTS 1 INTRODUCTION AND SCOPE ................................................................................................... 4 2 DEFINITIONS .............................................................................................................................. 4 3 KEY REQUIREMENTS ................................................................................................................ 6 3.1 The claimed identity of each research participant should be validated. .................................................. 6 3.2 Providers must ensure that no research participant completes the same survey more than once ......... 8 3.3 Research participant engagement should be measured and reported on ............................................... 9 3.4 The identity and personal -
Eurobarometer 513 Climate Change
Special Eurobarometer 513 Climate Change Report Fieldwork: March - April 2021 This document does not represent the point of view of the European Commission. The interpretations and opinions contained in it are solely those of the authors. Project title Special Eurobarometer 513 Climate, Report Language version EN Catalogue number ML-03-21-256-EN-N ISBN 978-92-76-38399-4 DOI 10.2834/437 © European Union, 2021 https://www.europa.eu/eurobarometer Photo credit: Getty Images Special Eurobarometer 513 TABLE OF CONTENTS INTRODUCTION 4 EXECUTIVE SUMMARY 7 I. EUROPEAN PERCEPTIONS OF CLIMATE CHANGE 8 1. Perceptions of climate change as a global problem 9 2. Perceived seriousness of climate change 22 II. TAKING ACTION TO TACKLE CLIMATE CHANGE 26 1. Responsibility for tackling climate change 27 2. Personal action to tackle climate change 34 3. Types of individual action 39 III. ATTITUDES TO FIGHTING CLIMATE CHANGE AND THE TRANSITION TO CLEAN ENERGIES 49 1. Attitudes towards taking action on climate change 51 2. Attitudes towards reducing fossil fuel imports 54 3. Attitudes towards the economic benefits of promoting EU expertise in clean technologies outside the EU 57 4. Attitudes to public financial support for clean energies as opposed to fossil fuel subsidies 60 5. Attitudes to adapting to the adverse impacts of climate change 64 6. Attitudes to tackling climate change and environmental issues as a priority to improve public health 67 7. Attitudes on the trade-off between costs caused by climate change versus the costs of a green transition 69 IV. LOOKING TO THE FUTURE 72 1. Current national governments action to tackle climate change 73 2. -
Esomar Guideline on Social Media Research
ESOMAR GUIDELINE ON SOCIAL MEDIA RESEARCH World Research Codes and Guidelines 1 | World Research Codes and Guidelines All ESOMAR world research codes and guidelines, including latest updates, are available online at www.esomar.org © 2011 ESOMAR. All rights reserved. Issued July 2011 No part of this publication may be reproduced or copied in any form or by any means, or translated, without the prior permission in writing of ESOMAR. ESOMAR codes and guidelines are drafted in English and the English texts are the definitive versions. 2 | World Research Codes and Guidelines ESOMAR GUIDELINE ON SOCIAL MEDIA RESEARCH CONTENTS 1. INTRODUCTION 3 1.1 Scope 3 1.2 Definitions 3 2. KEY PRINCIPLES 4 2.1 Distinguishing market, social and opinion research as a purpose 4 2.2 Conforming to law 5 2.3 Consent and notification 6 2.4 Protecting identifiable data 6 2.5 Ensuring no harm 7 2.6 Children 7 2.7 Reputation of the industry 8 2.8 Reporting 8 3. SOME SPECIFIC RECOMMENDATIONS 8 FOR CERTAIN SOCIAL MEDIA 3.1 Defining social media areas 8 3.2 Private social media areas issues 8 3.3 Market research social media areas issues 9 4. FURTHER INFORMATION 9 Appendix 1: Key fundamentals of the ICC/ESOMAR Code 10 Appendix 2: Contract/Policy advice with sub-contractors/third party suppliers of SMR 10 3 | World Research Codes and Guidelines 1. INTRODUCTION The evolution of social media in recent years has changed the way that hundreds of millions of people share information about themselves around the world. The concept of consumers generating their own content on the internet has become ubiquitous. -
Solvay 224 Avenue Louise 1050 Brussels
Mobilise! Incorporating Mobile Phones in Social and Policy-oriented Surveys ALEC M GALLUP FUTURE OF 1SURVEY RESEARCH FORUM 14 October, 2009 Hôtel Solvay 224 Avenue Louise 1050 Brussels % Dear Attendee, Mobile phones have had a remarkable impact on the world in a relatively short period of time. In all surveys, the overriding consideration is to reach all members of the public, young or old, male or female, employed or self- employed. In the nineties, fixed-line telephone coverage reached almost saturation point, but times are changing. In Europe, countries such as Finland and the Czech Republic now have a majority of citizens who are "mobile-only". Furthermore, as mobile phone ownership and usage is currently higher among certain groups, such as younger members of the population, the potential arises for mobile-phone non- coverage bias. This was a topic widely debated during the 2004 US Presidential election. Further discussion and research on the topic is vital. That's why Gallup has brought together the world's leading experts to thrash out issues that will undoubtedly impact the future of social research. Earlier this year, we were saddened by the death of Alec Gallup, a consummate polling professional who served the company for 60 years. If he was still with us, he would be watching the increase of the mobile-phone population with interest. Alec Gallup understood polling from A to Z and he knew that that the future of survey research depended on methodologies that would continue to give an equal opportunity of being polled … to all members of the public Bi-annual series of seminars: Future of Surveys We would therefore like to welcome you to "The 1st Alec Gallup Future of Survey Research Forum: Incorporating Mobile Phones in Social and Policy-oriented Surveys. -
The Eu and Public Opinions: a Love-Hate Relationship?
THE EU AND PUBLIC OPINIONS: A LOVE-HATE RELATIONSHIP? Salvatore Signorelli Foreword by Julian Priestley NOVEMBER 2012 STUDIES & REPORTS 93 The EU and public opinions: A love-hate relationship? TABLE OF CONTENTS FOREWORD 4 EXECUTIVE SUMMARY 7 INTRODUCTION 9 1. European public opinion analysis instruments 12 1.1. The origins of the Eurobarometer: a brief overview 12 1.2. Deciphering European public opinion: quantitative polls 19 1.2.1. Standard EBS: regular public opinion monitoring 20 1.2.2. Special EB: in-depth thematic surveys 26 1.2.3. EB Flash: rapid thematic surveys 29 1.2.4. Sociological criticism of quantitative opinion polls 31 1.3. Qualitative Studies: analysis of reactions, feelings and motivations 33 1.4. Deliberative Polling® 37 1.5. National polls of the 27 Member States 43 2. The work of public opinion analysis within the institutions 44 2.1. The change in political context and in objectives for the EU: the rise of public opinion 44 The EU and public opinions: A love-hate relationship? 2.2. The European Commission: “driving force” of public opinion analysis in the EU 47 2.2.1. A role of interface in drafting Eurobarometer surveys 50 2.2.2. The “national” level of public opinion analysis at the Commission 52 2.3. The work of public opinion analysis at the European Parliament 54 2.3.1. An information tool 56 2.3.2. The “national” level of public opinion analysis at the European Parliament 57 2.4. The role of the other institutions 58 2.4.1. European Council 58 2.4.2. -
Rating the Audience: the Business of Media
Balnaves, Mark, Tom O'Regan, and Ben Goldsmith. "Bibliography." Rating the Audience: The Business of Media. London: Bloomsbury Academic, 2011. 256–267. Bloomsbury Collections. Web. 2 Oct. 2021. <>. Downloaded from Bloomsbury Collections, www.bloomsburycollections.com, 2 October 2021, 14:23 UTC. Copyright © Mark Balnaves, Tom O'Regan and Ben Goldsmith 2011. You may share this work for non-commercial purposes only, provided you give attribution to the copyright holder and the publisher, and provide a link to the Creative Commons licence. Bibliography Adams, W.J. (1994), ‘Changes in ratings patterns for prime time before, during, and after the introduction of the people meter’, Journal of Media Economics , 7: 15–28. Advertising Research Foundation (2009), ‘On the road to a new effectiveness model: Measuring emotional responses to television advertising’, Advertising Research Foundation, http://www.thearf.org [accessed 5 July 2011]. Andrejevic, M. (2002), ‘The work of being watched: Interactive media and the exploitation of self-disclosure’, Critical Studies in Media Communication , 19(2): 230–48. Andrejevic, M. (2003), ‘Tracing space: Monitored mobility in the era of mass customization’, Space and Culture , 6(2): 132–50. Andrejevic, M. (2005), ‘The work of watching one another: Lateral surveillance, risk, and governance’, Surveillance and Society , 2(4): 479–97. Andrejevic, M. (2006), ‘The discipline of watching: Detection, risk, and lateral surveillance’, Critical Studies in Media Communication , 23(5): 392–407. Andrejevic, M. (2007), iSpy: Surveillance and Power in the Interactive Era , Lawrence, KS: University Press of Kansas. Andrews, K. and Napoli, P.M. (2006), ‘Changing market information regimes: a case study of the transition to the BookScan audience measurement system in the US book publishing industry’, Journal of Media Economics , 19(1): 33–54. -
Big Data and Audience Measurement: a Marriage of Convenience? Lorie Dudoignon*, Fabienne Le Sager* Et Aurélie Vanheuverzwyn*
Big Data and Audience Measurement: A Marriage of Convenience? Lorie Dudoignon*, Fabienne Le Sager* et Aurélie Vanheuverzwyn* Abstract – Digital convergence has gradually altered both the data and media worlds. The lines that separated media have become blurred, a phenomenon that is being amplified daily by the spread of new devices and new usages. At the same time, digital convergence has highlighted the power of big data, which is defined in terms of two connected parameters: volume and the frequency of acquisition. Big Data can be as voluminous as exhaustive and its acquisition can be as frequent as to occur in real time. Even though Big Data may be seen as risking a return to the paradigm of census that prevailed until the end of the 19th century – whereas the 20th century belonged to sampling and surveys. Médiamétrie has chosen to consider this digital revolution as a tremendous opportunity for progression in its audience measurement systems. JEL Classification : C18, C32, C33, C55, C80 Keywords: hybrid methods, Big Data, sample surveys, hidden Markov model Reminder: The opinions and analyses in this article are those of the author(s) and do not necessarily reflect * Médiamétrie ([email protected]; [email protected]; [email protected]) their institution’s or Insee’s views. Receveid on 10 July 2017, accepted on 10 February 2019 Translation by the authors from their original version: “Big Data et mesure d’audience : un mariage de raison ?” To cite this article: Dudoignon, L., Le Sager, F. & Vanheuverzwyn, A. (2018). Big Data and Audience Measurement: A Marriage of Convenience? Economie et Statistique / Economics and Statistics, 505‑506, 133–146. -
Trust in Public Institutions: Trends and Implications for Economic Security
POLICY BRIEF NO108 Trust in public institutions: Trends and implications for economic security WHY SHOULD WE CARE ABOUT TRUST? Trust is integral to the functioning of any society. Trust in each Summary other, in our public institutions and in our leaders are all essential The legitimacy of public institutions is crucial for ingredients for social and economic progress, allowing people to building peaceful and inclusive societies. While levels of cooperate with and express solidarity for one another.1 It allows trust in institutions vary significantly across countries, public bodies to plan and execute policies and deliver services. Greater public trust has been found to improve compliance in regu- opinion surveys suggest that there has been a decline lations and tax collections, even respect for property rights.2 It also in trust in public institutions in recent decades. gives confidence to consumers and investors, crucial to creating Economic insecurity—which the COVID-19 crisis jobs and the functioning of economies more broadly. Success in threatens to exacerbate—and perceptions of poor or achieving each of the Sustainable Development Goals (SDGs)— corrupt government performance undermine the social from eliminating poverty (SDG1), to combatting climate change contract and are closely linked to declines in institutional (SDG13), to building peaceful and inclusive societies (SDG16)— trust. Rebuilding public trust in the light of the current will depend on citizens’ and businesses’ trust in public institutions crisis demands services that work for everyone and and in each other. jobs that provide income security, as well as more Governments have also drawn on public trust to effectively address every stage of the COVID-19 pandemic response—from inclusive institutions. -
Independent Study on Indicators for Media Pluralism in the Member States – Towards a Risk-Based
Independent Study on Indicators for Media Pluralism in the Member States – Towards a Risk-Based Approach Prepared for the European Commission Directorate-General Information Society and Media SMART 007A 2007-0002 by K.U.Leuven – ICRI (lead contractor) Jönköping International Business School - MMTC Central European University - CMCS Ernst & Young Consultancy Belgium Preliminary Final Report Contract No.: 30-CE-0154276/00-76 Leuven, April 2009 Editorial Note: The findings reported here provide the basis for a public hearing to be held in Brussels in the spring of 2009. The Final Report will take account of comments and suggestions made by stakeholders at that meeting, or subsequently submitted in writing. The deadline for the submission of written comments will be announced at the hearing as well as on the website of the European Commission from where this preliminary report is available. Prof. Dr. Peggy Valcke Project leader Independent Study on “Indicators for Media Pluralism in the Member States – Towards a Risk-Based Approach” AUTHORS OF THE REPORT This study is carried out by a consortium of three academic institutes, K.U. Leuven – ICRI, Central European University – CMCS and Jönköping International Business School – MMTC, and a consultancy firm, Ernst & Young Consultancy Belgium. The consortium is supported by three categories of subcontractors: non-affiliated members of the research team, members of the Quality Control Team and members of the network of local media experts (‘Country Correspondents’). The following persons have contributed to the Second Interim Report: For K.U.Leuven – ICRI: Prof. Dr. Peggy Valcke (project leader; senior legal expert) Katrien Lefever Robin Kerremans Aleksandra Kuczerawy Michael Dunstan and Jago Chanter (linguistic revision) For Central European University – CMCS: Prof. -
Management of COVID-19 Measures
ESOMAR Statement: The role of Data, Research and Insights community in supporting global crisis and post-crisis management of Covid19 measures. Key recommendations to facilitate access and dissemination of our expertise Research has always been the cornerstone of informed decisions; why not lean on that expertise now and ensure evidence-based decision making and accelerate the termination of the crisis and the recovery post-crisis? For these reasons, ESOMAR is calling upon business leaders who commission research, national government leaders, international bodies, and the business community to take these following steps: 1. Maintain the current levels of funding and reallocate research spend to help improve our knowledge and evidence-base on Covid-19 related measures; 2. Enact government funding programmes to specifically support collaboration on Covid-19 thematic research for the general interest; 3. Issue immediately calls for tender to conduct comprehensive and wide-ranging social research by researchers that abide to the principles of accepted codes of conduct governing market, opinion, and social research; 4. Support our measures to collate and disseminate research expertise for the general public interest; 5. Establish multi-disciplinary research expert groups composed of academics, private experts and government representatives to provide up-to-date research expertise on the impact of the crisis and to support communication efforts both during and after the crisis has passed; 6. Work with these expert groups to evaluate and use the insights to inform government strategies moving forward. The research community stands ready to act in support of the general public interest. Page 2 A unique context, a watershed moment Our world is currently facing a watershed on the immediate crisis management moment. -
ESOMAR Questions to Help Social Media Research Buyers
Briefing questions when considering tools and services for unstructured data—text, images, audio, and video August 17, 2018 © 2018 ESOMAR. All rights reserved. Issued ?? 2018. No part of this publication may be reproduced or copied in any form or by any means, or translated, without the prior permission in writing of ESOMAR. ESOMAR codes, guidelines and similar documents are drafted in English and the English texts are the definitive versions. INTRODUCTION ............................................................................................................................................ 3 COMPANY PROFILE AND CAPABILITIES ................................................................................................... 3 DATA SOURCES AND TYPES ..................................................................................................................... 3 SOFTWARE DESIGN AND CAPABILITIES .................................................................................................. 4 DATA QUALITY AND VALIDATION .............................................................................................................. 6 GUIDANCE ON PROFESSIONAL STANDARDS ......................................................................................... 9 PROJECT TEAM ............................................................................................................................................ 9 2 INTRODUCTION In 2012, ESOMAR published 24 Questions to Help Buyers of Social Media Research. These questions were intended