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Rating the Audience: the Business of Media Balnaves, Mark, Tom O'Regan, and Ben Goldsmith. "Bibliography." Rating the Audience: The Business of Media. London: Bloomsbury Academic, 2011. 256–267. Bloomsbury Collections. Web. 2 Oct. 2021. <>. Downloaded from Bloomsbury Collections, www.bloomsburycollections.com, 2 October 2021, 14:23 UTC. Copyright © Mark Balnaves, Tom O'Regan and Ben Goldsmith 2011. You may share this work for non-commercial purposes only, provided you give attribution to the copyright holder and the publisher, and provide a link to the Creative Commons licence. Bibliography Adams, W.J. (1994), ‘Changes in ratings patterns for prime time before, during, and after the introduction of the people meter’, Journal of Media Economics , 7: 15–28. Advertising Research Foundation (2009), ‘On the road to a new effectiveness model: Measuring emotional responses to television advertising’, Advertising Research Foundation, http://www.thearf.org [accessed 5 July 2011]. 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