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INTERVI EWER DON'T R~AD ALOUD WORDS CIRCLE APPROPRIATE NUMBERS IN CAPITAL LETTERS GALLUP OR CHECK BOXES WOULD OPINION 459-2 LIKE YOUR HARtS2

.~. SUGGESTED INTRODUCTION: Good day. I'm from the Gallup Organization, and I'd lik~ to talk to you about a few topics on national public opinion and on marketing.

TIME INTERVIEW· STARTED: -- 6. Which, if any, Canadian Prime Ministers can you name - alive or dead? DO NOT PROMPT BENNETT-----l .".. D¥-I tVs ~ SEC I'ION - ASK EVERYONE CLARK------2 DIEFENBAKER------3 X ,'f-' Co I 3 LI LAURIER-:------4 • J"7 1. Do you favor or oppose the censorship of MACDONALD------5 motion pictures by a ~overnment-appointed MACKENZIE KING------6 body in this province? 5 A -,(. HEIGHEN------7 - 30 FAVOR-----l PEARSON------S OPPOSE------2 ST. LAURENT------9 DON'T~NOW-... -----3 " ~Q~ ~3" fp.-l - '+ TRUDEAU------O ·:33 2a.Do you usually work outside the home full-time. ~ part-time or not at a~ OTHER (SPECIFY) )j.'}. r,cH-a b V. t . -17 7. Here is a card listing our Prime Ministers. Which ~ A~~~:i~=~::::::~---~ ASK Q. 2b ~ of these do you think w111 be remembered as 13' - our best Prime Minister? HAND CARD1·NS=-O in(f) SA' 2!. . ..., r ;c:/~5ALL------:-----B Skif +0 Q3 SIR JOHN A. MAC·DONALD-----l·;, -----l·;IOa ALEXANDER MACKENZIE------2 MACKENZIE KING-----2 t IF WORK OUTSIDE "FULL" OR "PART-TIME", ASK: SIR JOHN ABBDTT------3 R.B. SENNETT------3 b.Do you think your present job is safe - or do SIR JOHN THOMPSDN------4 LOUIS ST. LAURENT-- 4 you think there is a chance you may become unemployed? SIR ------5 .,-- 5 -18' SIR ------6 LESTER PEARSON----- 6 SAFE--­ ------l SIR WILFRED LAURIER------7 ----- 7 CHANCE OF BECOMING UNEMPLOYED---2 SIR BORDEN------S ------S 1> K/ CAN'T SAY----1qs------3 y­ DON'T KNOW------.,.- 9 c.If you became unemployed, do you think you'd be able to find a new iob fairly quickly ­ 8. Which one do you think will be remembered as the or do you thi~k it .i~ht take longer? worst lSrTme Minister? 1 N5:0 ,'" c.6I3'K -r: -! ..1K FAIRLY ~UICKLY-----l -" ":)n SIR JOHN A. MACDONALD-----l ARTHUR MEIGHEN--:'-- 1 ~IGHT TAKE LONGER------2 ALEXANDER MACKENZIE------2 MACKENZIE KING----- 2 WOULDN'T LOOK FOR A JOB-----3 SIR ------3 R.B. BENNETT------3 SIR JOHN THOHPSON------4 LOUIS ST. LAURENT-- 4 b ¥JCAN' T SAY------ESS------:--4 . SIR MACKENZIE BOWELL------5 JOHN DIEFENBAKER--- 5 3. Do you have occasion to use alcoholic beveraoes SIR CHARLES TUPPER------6 LESTER PEARSON-----6 such as liquor, wine or beer. or are you a total SIR WILFRED LAURIER------7 PIERRE TRUDEAU-----7 abstai ner? .sIR ROBERT BORDEN------S JOE CLARK------S £4;1­ hQ,-1::... +0 (;)7 ~\ll • YES. USE------l It"PH 1I'I~"';'",di A-­ ll~ ("('U1J1~ I b il' <97\ON T KNOW~------9 NO, DO NOT, ABSTAINER-----2 9. What do you consider to be the/world's greatest b't" I t\J S -----.-..3 problem today? ONE ANSWER ONLY. ~. speakin~, 5If Generally what do you think is the least ______410 amount of money a family of four - husband. wife and two children - needs each week to oet along on '"1_ 0 7 in th is commun ity? ...J...f. . v..,. C,"c!e (,r)fJ(7~1' ':.S" 'fl -'If MtnrHG S ~ ( ) D9N'T KNOW , 0J

CONTINUED ON BACK

../"..•. 11. How interested would you say you are in Soccer ­ very interested, rather interested, I little intereste~, or not at all int~rested? S A- VERY I'ITERESTEO----l -~, RATHER I'ITERESTEO-----2 A LITTLE I'ITERESTEO------3 NOT AT ALL IHTERESTEO------4 DON'T KHOW------5 Ns b

12a. If a federal election were held today, which party's candidate do you think you would favor?

LIBERAL------l - ~ 7 OTHER PARTY (WRITE IN) PROG. CONS.----2 N.0.P.------3 A)o tio1 llo\r,J,40-L ) 6 CREDITISTE-----4 ONOECIDED------7 SOCIAL CREDIT--5 REFUSED------8 NOT ELIGIBLE------9 \ loF I to ,( is (il(~d ;k lJ,.o.

At3 .: ~i~ yo vote in the iast fenerlll.election '1'1 February 18, 1980? (/~ YES------c=J NO------~---1·¥9 TOO YOUNG-----2 ~ IF "YES·, ASK: . Which oartv did the candidate for whom you voted re!lresent?

LIBERAL------3 /-- OTHER PARTY (WRIT. E ,IN) PROS. CONS.----4 N.0.P.------5 ,va N o + \-\()..noI'!o- b) 8 CRED1TISTE-----6 DON't REMEM8ER------9 SOCIAL CREDIT--7 Nsf REFUSED------o j --­

BASIC DATA INTERVIEWER: INT?ODUCE THIS SECTION AS FOLLOWS: "Now may I ~sk you a few questions so SECTION: Th~t I c~n be sure I ~m getting the-r1g~sample of people in this community?"

OCCUPATION OF HEAD OF FAMILY MEN: Are you the male head of the household? SPECIFIC JOB? wOMEN: Are you the fem~le head of the household? YES~--l-'J NO------2 TYPE OF COMPANY? ASK EVERYONE: Are you employed outside the home full-time, part- time or not at all? . d How many people, including yourself, are there in FULL-TIME-----l- 6 T t his housl'hold? PART-TIME------2 NOT AT ALL------3 7'- 2 3 4 5 6 OR 1"0RE OAiS: 7

ASK EVERYONE How many would be under 10 years? &5'. 0 2 3 4 DR MORE What is your marital ~IPGLE------l -a- status? MARRIED------2 WID/DIV/SEP------3 nOw many 1010 ul d be between 10 & 17 years? 77­ 0 2 3 to OR MO RE What was the language you first spoke in childhood and still understand? {,(,­ Are you. yourself a ~ember of a trade union, or is ENGLISH------l your husband/wife a trade union member? FRENCH------2 ],1­ YES. MYSELF------l ~-.- OTHER(SPECIFY} 3 YES. SPOUSE------2 NO------3 OW - - -<{ ~ow for a question on religion. What is your religious preference - Protestant. Roman Catholic or Jewish? What was the year . ,? of your birth? YEAR: _ PROTESTANT------l JEWISH------Z ROMAN CATHOLIC------3 RECORD IF: MAN------l WOMAN- -'------2 77·

OTHER(SPECIFY) 4 HAND CARD "R": Which number on this card ccrrespondS NO RELIGIOUS PREFERENCE------S to your total annual family income from all s cor ce s , before tax deduction~? 7~. Which of t~ese was the last school that you attended? UNDER 56,000------1 513,000 - S14,999----5 HAND CARD "Q" 56.000 - 57,999------2 $15.000 - $19,999----6 Did you graduate from ... (LEVEL OF SCHqOLING ATTAINED)? $8.~00 - $9.999------3 520,000 - 529,999----7 RECORD BELOW $10.000 - 512,999------4 $30,000 & OVER------8 SOME GRADUATED RErUSED------, --,5' PUBLIC/GKADE SCHOOL------l 2 SECONDARY SCHOOL------3 4 7V­ RECORD IF: FAR~------l UNIVERSITY------7 a RURAL,NON-FARM------2 POST SECONDARY & NON-UN!VERSITY URBAN------3 COMMUNITY COLLEG£------S 6 C. E.G. E.? ------~·------5 6 OTH ER__---,"""""""...... "'"'" 5 6 (SPECIFY) NO FORMAL SCHOOLING------9 REFUSED------O

What is your occupation? TIME INTERVlfW ENOED: _ SPEC I FIC JOB : _

TY PE OF COMP AN Y: ----"~'1/, f· CHECK IF: ) STUDENT } HOUSEWIFE --_...... -----_.....__...... _--_...... _..,.,...... "'...... ""' .._--_...... _-_....._-_...... _-----­ (PLEASE PRINT)

ADD RES S: _ CI TV: PROY:

OA TE aFINTE RVI EW: _ POSTAL COOE: __ I HEREBY ATTEST THAT THIS IS A TRUE AND HONEST INTERVIEW INTERVIEWER'S SIGNATURE: ~ __

*** A VALIDATION CHECK WILL BE MADE ON ALL INTERVIEWERS' wn~K

CONTI NUED