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4. DOCUMENT RESUME ED 120 826 CS 501 275 AUTHOR Casmir, Fred L., Ed. TITLE International and Intercultural Communication Annual, 7 Volume 2. INSTITUTION Speech Communication Association, Falls Church, Va. PUB DATE Dec 75 NOTE 157p.; Pages 76 and 77 may not reproduce due to type size AVAILABLE FROMSpeech Communication Association, 5205 Leesburg Pike, Falls Church, Virginia 22041 ($3.50 nonmember, $3.00 member) EDRS PRICE MF-$0.83 HC-$8.69 Plus Postage DESCRIPTORS Biculturalism: *Communication (Thought Transfer); Cultural Awareness: *Cultural Interrelationships: Employer Employee Relationship; Ethnic Studies; *Industrial Relations; *Intergroup Relations; Literature Reviews; Organizations (Groups): *Sociolinguistics IDENTIFIERS Intercultural Communication: *International Communication ABSTRACT This second annual publication concerns the multidisciplinary topic of international and intercultural communication. The titles of the papers are "Implications of Cognitive Norms for the Study of Social Change;" "The Study of Communication Messages and the Conflict over Global Eco-patience;" "Language and Ethnicity in Intergroup Communication:" "Intercultural Communication Vistas: Description, Concept, and Theory;" "Research Methodology in Another Culture: Some Precautions;" "Perception of Self and Others: An Approach to Intercultural Communication:" "Implications of Intercultural Communication for Bilingual and Bicultural Education;" "The Multinational Business Organization: A Schema for the Training of Overseas Personnel in Communication:" "Minoritarianism and Ethnic Groups Communication:" "A Model for the Study of Intercultural Communication in Colleges and Universities of the United States;" "A Two-Week International Workshop in Cross-Cultural Counseling ;" "Critical Review of Recent Literature ;" and "Directory of Organizations Concerne' with International/Intercultural Communication Study, Teaching, Research, Practice, Sponsorship." (MKM) *********************************************************************** * Documents acquired by ERIC include many informal. unpublished * *materials not available from other sources. ERIC makes every effort* *to obtain the best copy available. Nevertheless, items of marginal * *reproducibility are often encountered and this affects the quality * *of the microfiche and hardcopy reproductions ERIC makes available * *via the ERIC Document Reproduction Service: (EDRS). EDRS is not * *responsible for the quality of the origin,,1 document. Reproductions* *supplied by EDRS are the best that can be made from the original. * *********************************************************************** U S DEPARTMENT OF HEALTH, EDUCATIONS WELFARE NAT ZONAL 174STIT UTE OF EDUCATION THIS DOCUMENT HAS BEENREPRO DUCE, EXACTLY AS RECEIVED FROM THE PERSON OR ORGANIZATIONORIGIN A TING It POINTS OF VIEW OR OPINIONS IstATEO DO NOT NECESSARILYREPRE SENT OF F ICIAt NATIONAL INSTITUTEOr EDUCATION POSITION OR POLICY INTERNATIONAL AND INTERCULTURAL rt COMMUNICATION ANNUAL Fred L. Casmir, Ed. Published by The Speech Communication Association (SCA) and its Commission on International and Intercultural Communication Volume 11, December 1975 THE INTERNATIONAL AND INTERCULTURAL COMMUNICATION ANNUAL founded 1974 Volume II DeCember 1975 copyright 1974, by the Speech Communication Association 'PERMISSION TO REPRODUCE THIS COPY. RIGHTED MATERIAL HAS SEEN GRANTED BY Spe.e.ch__Corgaiwnic%S.1421i Association_____ _ 70 EPIC AND ORGANIZATIONS OPERATING UNDER AGREEMENTS WITH THE NATIONAL IN. STITUTE OF EDUCATION FURTHER REPRO oucTioN OUTSIDE THE ERIC SYSTEM RE- QUIRES PERMISSION OF THE COPYRIGHT OWNER Second class ptistage paid in New York and other mailing offices by the Speech Communication Association. Copy price $3.00. For subscription information contact William Work, Executive Secretary, Speech Communication Association, 5205 Leesburg Pike, Falls Church, Virginia 22041. TABLE OF CONTENTS TABLE OF CONTENTS EDITOR'S NOTES iii IMPLICATIONS OF COGNITIVE NORMS FOR THE STUDY OF SOCIAL CHANGE by Rosalie Cohen Temple University THE STUDY OF COMMUNICATION MESSAGES AND THE CONFLICT OVER GLOBAL ECOPATIENCE by Donald G. Douglas Unive!:.; hi of Washington 9 LANGUAGE AND ETHNICITY IN INTERGROUP COMMUNICATION by Edna L. Koenig University of Texas at Austin 20 INTERCULTURAL COMMUNICATION VISTAS: DESCRIPTION, CONCEPT, AND THEORY by Jerry L. Burk University of Detroit .30 RESEARCH METHODOLOGY IN ANOTHER CULTURE: SOME PRECAUTIONS by Henry M. Brashen University of Washington 40 PERCEPTION OF SELF AND OTHERS: AN APPROACH TO INTERCULTURAL COMMUNICATION by Eileen Newmark and Molefi K. Asante State University of New York at Buffalo 54 IMPLICATIONS OF INTERCULTURAL COMMUNICATION FOR BILINGUAL AND BICULTURAL EDUCATION by Nobeleza C. AsuncionLaude University of Kansas 62 THE MULTINATIONAL BUSINESS ORGANIZATION: A SCHEMA FOR THE TRAINING OF OVERSEAS PERSONNEL IN COMMUNICATION by Fathi S. Yousef and Nancy E. Briggs California State University at Long Beach 74 4 INTERNATIONAL AND INTERCULTURAL COMMUNICATION ANNUAL MINORITARIANISM AND ETHNIC GROUPS COMMUNICATION by Robert L Nwankwo University of Rhode Island 86 A MODEL FOR THE STUDY OF INTERCULTURAL COMMUNICATION IN COLLEGES AND UNIVERSITIES OF THE UNITED STATES by William S. Howell University of Minnesota 98 A TWOWEEK INTERNATIONAL WORKSHOP IN CROSSCULTURAL COUNSELING by Dr. Paul Pedersen University of Minnescta 102 CRITICAL REVIEW OF RECENT LITERATURE by William J. Starosta 108 DIREcrogy OF ORGANIZATIONS CONCERNED WITH INTERNATIONAL/INTERCULTURAL COMMUNICATION STUDY, TEACHING, RESEARCH, PRACTICE, SPONSORSHIP by Corinne K. Flemings 129 5 EDITOR'S NOTES I am certain that scholars of human communication are as much subject to human frailties as anyone else. But I hope I will be permitted a certain amount of chauvinistic pleasure because of something which, at least to me, appears to become clearer every day. Those among us who are studying various aspects of communication are finding it increasingly easier to cooperate, to talk to each other, to see common factors, rather than finding our own kind of security by insisting that we are "specialists" whose work or interests "clearly distinguish" us from other scholars. My own prejudices and preconceptions cause me to believe that it is high time for all of us to find ways of working together, while inspiring and encouraging one another rather than to continue the trend of the first half of this century which hopelessly split us into dozens of special interest groups, each one re- inventing the wheel hundred of times each year. Undoubtedly it will take...some time until we can be entirely relaxed and content in each other's presence, but as the small steps forward multiply (and if clurent trends continue), progress will be,come.more evident with the passage of time. Call it an interdisciplinary approach, a holistic view, or a General Systeins orientation, or simply a recognition of the fact that to be human is to communicate. In any case, we appear to be ready to take a look. atthesynergeticqualities of human communication with allof their interactive ramifications, while becoming more and more willing to reach back to certain humanistic rhetorical foundations which earlier had allowed us to consider the whole Man and the whole-Universe of his interests and concerns as they relate toeach other. It is tempting to announce the discovery of trends which may lead to another Renaissance, but I shall resist that temptation in the hope that it won't be too long before I can get on the "bandwagon" with a kind of selfsatisfied smile which indicates that "I told you so." There are important needs which have yet to be met by all of us who profess to be scholars of human communication. One appears to me, to be based on our willingness to learn from the mistakes which have been made by academicians in various disciplines as they struggled to make their fields academkally and scientifically "respectable." Certainly we cannot at this time lay claim to any kind of generally accepted or commonly used theory of human communication. At times we seem to be plunging ahead in our various attempts to achieve academic status, motivated primarily by publish-or-perish policies at various institutions of higher learning. In many instances we confuse anecdotal reports with the development of theoretical concepts which are more generally acceptable. Then again we tend to confuse thoughtful meditation and evaluation with the confused ramblings of exploration which would be better accomplished in some quiet office than in the pages of a professional publication. As we realize the great need for the application of scholarly and scientific discipline and principles, I hope however, that we will not overlook the need for creative thought and challenge based on the insights of the experienced students and scholars. 6 Certainly there are aspects of an these hopes and aspirations represented in the pages of this second issue of the INTERNATIONAL AND INTERCULTURAL COMMUNICLTION ANNUAL We still fall short of the ideal, which I consider fortunate, because it gives others an opportunity to keep trying in our neverending attempt to reach for perfection, achievement, knowledge, insight. Fred L Casa*, Editor Malibu, California December 1975 7 This issue of the ANNUAL was made possible in part through a grant from Pepperdine University-Malibu. Editor Fred L. Casmir Communication Division Pepperdine University Malibu, California Assistant Editors Corinne K. Flemings Organizations California State University