Experience It All.Pdf

Make the most of São Paulo!

To enjoy São Paulo is to experience infinite possibilities, to live the moment intensely, to breathe culture, to fit into whatever is more modern, to get to acquainted with people from all over the world, to be creative, innovative and global in a special way: with Brazilian spice.

São Paulo is connected, is in a hurry and thirsts for novelty. It is at the tip of world trends and its blends – from what is contem- porary with that of vintage, from what is traditional to that which is new, from what is underground to that which is mainstre- am, from culture to business, from art to the street, from what is Brazilian to that which is international – make it a fertile land for creativity. This is the major vocation of São Paulo, to be a city of everything and everyone.

São Paulo. Experience it all.

Galeria do Rock © Jefferson Pancieri / Catedral da Sé © Jefferson Pancieri / Carnaval © Caio Pimenta / Ponte Estaiada © Caio Pimenta 2 3 4 offers you. Everything that SãoPaulo pastry generously filledwith codfish). logna) sandwich orapasteldebacalhau(fried it ispossibletotasteadelicious Mortadella(bo- like theMercado Municipal(CityMarket), where some establishmentswiththe “Brazilian spice”, sixth bestrestaurant intheworld,D.O.M. and the traditionalpizza.SãoPaulo evenhasthe Gerais), comida baiana(dishesfrom Bahia)and (barbeque), comida mineira(dishesfrom Minas feijoada (dishof beansandpork),churrasco rants, eventypicallyBrazilianculinary,with Japanese, Jewish,Moroccan andThairestau- man, Arabian,Chinese,Spanish,Greek, Indian, several countries of theworld.There are Ger- nomy presents theBrazilianculinaryandthat of different types of cuisine,SãoPaulogastro- known. Withover15.000 restaurants with51 Gastronomical hub.That ishowSãoPaulo Gastronomy experience that warrantsalotof culture. tream. Here, contrasts interact harmoniously. An Brazilian andforeign, from underground tomains- that permeate themetropolis. Oldandmodern, aside from alotof otherentertainmentoptions movie houses, playhouses, stage show theaters, dreds of museums, art galleries, cultural centers, checking outtheeffervescence that shakes hun- through São Paulo, do not miss the opportunity of Latin America’sculturalcenter, whenpassing CulturE And that isjustthebeginning! of Liberdade, República andothers. Calixto fair, inPinheiros, orthoseof the regions São Paulohasdozens, like thePaçaBenedito the charmof craft, designandantique fairs, preferences and pockets. To whomeverprefers are over50of theminthecity, attending toall Shopping mallsare aseparate chapter. There with overthree thousandstores. air commercial conglomerate of Latin America, de Março isrightthere, thelargest popularopen the intentionistoensure goodbargains, Rua25 clusive national andimportedsignature stores. If There are almost900metersandover200ex- of the eighth most luxurious streets in the world. charming locations of SãoPaulo,bearsthetitle malls. Rua(Street) OscarFreire, oneof most options uptoextremely affordable shopping tourism inthecountry. There are from luxurious São Pauloisthemaindestination for shopping Shopping technological resources. beer, todance clubswiththelatest visualand sands of places, which go from bars for a simple venues for alltastesandstyles.There are thou- scene. There isadailyandvariedoffering of Paulo, bytheway, isfamousfor itsjerkingnight the city:frenetic, creative anddemocratic. São Night life inSãoPauloisafaithful portraitof Night Life

© Jefferson Pancieri soccer championships. 31st. Moreover, is the stage of the country’s main and 15,000 runners, always held on December calendar with the participation of 30 countries traditional trials of South American track and field vestre (Saint Sylvester Marathon), one of the most hosts, for 82yearsnow, theCorrida deSãoSil- rican city to host a Formula 1 Grand Prix. It also São Paulo.Incarracing,itistheonlyLatin Ame- The world’smajorsportseventspassthrough Sports to specialize, withfastandextensioncourses. rential of the city for whoever wants to study and Cultural centers andfree schoolsare alsoadiffe- duate, graduate, master and doctorate courses. ted inexpandingtheirknowledge inundergra- have attracted more and more students interes- schools. The prestigious universities of São Paulo tutions of highlearningandabout250technical The capitalof SãoPaulohas,currently, 200insti- Studies Anhangabaú Valley /Altino Arantes Building 5 Urban Art Open Air Museum Health on-the-move night life. For this reason, it has São Paulo is the city with the largest number of one of the planet’s largest LGBT Pride Parades. private hospitals with international accreditation For this reason, it was chosen the fourth best in Brazil. There are 23 accredited by national and gay destination in the world by the international © Caio Pimenta international organizations at the São Paulo capi- site GayCities.com. And for this reason it holds tal, aside from about 160 private hospitals with the about 80 gay friendly establishments (destined highest reference standards, over 9,000 clinics of to the LGBT public or much visited by it) present 50 different specialties and hundreds of laborato- in the metropolis. ries and spas. Aside from this, the city is the seat of the best schools of medicine in the country and Business many of the hospitals have their own research and São Paulo is the country’s economic and finan- training institutes for their functional body, to en- cial capital and right destination for whomever sure that the quality is always on the upswing. São wants to make business in Brazil. The city has the Paulo is also the center of the most renowned largest market of South America, the largest Gross aesthetic and well being clinics and spas. Domestic Product (GDP) of the country and a population with elevated acquisitive power, aside LGBT from being the seat of some of the largest global The capital of São Paulo gathers together corporations and offering the whole service, tech- everything that the LGBT public seeks: cultural nology and telecommunication infrastructure. For richness, broad offering of entertainment and this reason, it is the right destination for business- shopping, vast and award-winning gastronomy, men and women from all over the globe. • City’s Anniversary And there’s more: provision of quality services and an extremely • Carnival - Parade of the music festivals, international LGBT Parade Events Samba Schools of São Paulo shows, street carnival blocks, With almost 90,000 events per year, São Paulo • São Paulo Fashion Week business fairs, congresses & bears the title of capital of events of Latin • Cultural Marathon conventions, musicals and America. There are attractions for all publics, • Casa Cor many others. from important fairs, like the Motor Show, up to • LGBT Parade artistic manifestations, like the Carnival and New • Biennial Book Fair (even years) And in forthcoming years: © José Cordeiro Year’s Eve celebration at Paulista. Here 75% of • Sports Marathon • Soccer World Cup in 2014* the Brazilian market of business fairs and exhi- Main • Biennial Art Fair (even years) • Rotary Congress in 2015 bitions are centered, representing almost BRL 4 • Biennial Architecture Fair • Olympic soccer games in 2016 billion. To receive all these events, the city relies annual events (odd years) on 270,000 square meters of exhibition area for • International Motor Show leasing and with an infinite number of service (even years) providers for organization of conventions. Good • Formula 1 Grand Prix part of this offering can be checked at the site: • Christmas in Lights www.cidadedesaopaulo.com/mice • New Year’s Eve at Paulista *Read more on the page 19

6 7 Facts and data Source: Observatório do Turismo

46 000 rooms in 410 hotels 62 hostels

Brazil’s largest tourist destination 53 large shopping malls over 13 million tourists a year 15 000 restaurants of 51 types of cuisines 13 000 stores at the main shopping centers 33 000 taxi cabs 6th best $$ restaurant in the world 2 areas of environmental protection (D.O.M. by the magazine, (Capivari-Monos and Bororé-Colônia), Restaurant) with waterfalls and indigenous villages world’s 10th largest GDP 11 million 95 parks and inhabitants in the city, 39 cultural centers 2nd largest or 20 million in the 3 airports green areas stock exchange in the world metropolitan region 20 000 bars 4 large show theaters 90 000 4th largest Largest Japanese, and night clubs annual events metropolis in the world Lebanese, Spanish, Por- tuguese and third largest 125 museums 280 movie theaters 75% of the 14th most globalized Italian city outside of business fair market city in the world their countries of origin. 164 theaters 9 soccer stadiums

8 9 Top 10: tourist spots Municipal Market It is famous for having a large diversity of fruits, some quite exotic, aside from other types of goods like cheeses, seasonings, seafood and others. The building, with stain-glass windows and an architectural style that Paulista Avenue/MASP enchants, is an excellent place for a snack or lunch. On the mezzanine, there is a large agglomeration of res- Paulista Avenue is one of the capital’s main financial and cultural taurants with delicious canapés, where the Mortadella centers. The city’s emblematic icon, through there thousands of (bologna) sandwich and the codfish fried pastry (pastel people pass daily. Aside from having diverse options of stores and de bacalhau) are the most famous ones. restaurants, it is the stage of large events and it also holds various cultural centers, theaters and movie theaters

São Paulo Art Museum (MASP) (São Paulo Art Museum) stands out. It is one of the most important museums of the southern hemis- phere. Its building is an architectural reference, since its covering is © Jefferson Pancieri suspended by red beams, under a 74-meter free span. The museum has one of the most relevant art collections of Latin America, which Municipal Market has a collection of eight thousand pieces, with works of renow- © Jefferson Pancieri ned artists like Monet, Raphael, Renoir, Picasso and Van Gogh. On Sundays, the place holds an antique fair with diverse articles with © Caio Pimenta guarantee of authenticity. Paulista Avenue Municipal Market MASP Ibirapuera Park In front of the Masp, Parque Trianon (Trianon Park) Ibirapuera Park is located, which holds remaining vegetation of the Atlantic Forest, composing a calm scenario. Casa das The city’s most visited park has diverse Rosas is a cultural center destined to poetry, literature options for leisure. It holds areas for phy- and art. The old mansion was built in 1935 and desig- sical activities, bicycle routes, courts and ned by the architect, Ramos de Azevedo. playgrounds, lakes, space for picnics, place for bicycle rental and diverse important On the other end of the Avenue is the Conjunto cultural centers: Museu de Arte Moder- Nacional, with diverse stores, movie house, mega na (MAM) (Museum of Modern Art), the bookstore, exhibition center and restaurants. Along Pavilhão da Bienal (Biennial Fair Pavilion), Av. Paulista, still you have Itaú Cultural, FIESP cul- the Oca, the Japanese Pavilion and the tural center, Reserva Cultural movie house, Teatro © Caio Pimenta

10 11 Downtown Luz The Estação da Luz (Luz Station) was opened on March 1st,

The city’s Downtown has diverse historical places that © Caio Pimenta 1901. Its structure, which was brought from England, was inspired cannot be missed, like Catedral da Sé (Sé Cathedral). on Big Ben and on the Westminster abbey. Considered as one of the five largest neogothic temples in the world. In front of the Cathedral, Marco The Station also holds the Museu da Língua Portuguesa

Zero (Zero Point) is found, a marble monument that © José Cordeiro (Portuguese Language Museum) which, with interactive and te- bears the indication of highways that start from São

Also at the downtown is Pateo do Collegio, conside- In front of the Museum lies the Pinacoteca do Estado (State red as the cradle of São Paulo, since it was there that Pinacotheque), designed by the architect, Ramos de Azevedo, the city’s foundation mass was celebrated. Today it in 1895. The first donations to the museum were pieces from holds courses and workshops, the Anchieta Mu- Sé Cathedral renowned artists Benedito Calixto, Pedro Alexandrino and José seum, a church and the Biblioteca Padre Antonio Ferraz Almeida Júnior. In the collection, there are almost one Vieira (Father Antonio Vieira Library). Altino Arantes Building hundred thousand works, including pieces from artists like Tarsila Luz Station The Mosteiro São Bento (Saint Benedict’s Monastery) is also an do Amaral, Portinari and Rodin. The area offers a delicious coffee excellent option in the region. With over 400 years of history, the outside, with view toward the Luz Station. basilica has an architecture that dates back in the 17th century and decoration with fresh and mural paintings, aside from a German Close to the station still lies the Mosteiro da Luz (Luz Monas- external clock. The masses are celebrated with Gregorian chant. At tery), which has a church and a Memorial in homage to Saint the end, do not leave without passing through the Monastery’s store, Antônio de Sant’anna Galvão, Fray Galvão, first Brazilian saint. It with cakes and breads produced by the monks. also holds the Museu de Arte Sacra (Museum of Sacred Art), © Jefferson Pancieri with a collection composed of altars, sacred images, rare books, © Jefferson Pancieri Another attraction is the Edifício Altino Arantes (Altino Arantes paintings, objects and liturgical clothes. Luz Station Luz Park Building), known as Banespão. It was inspired in the famous Empire State Building. Among its height of 161.22 meters and 35 floors, the most visited spot is the tower, which provides a 360 degree view. Pateo do Collegio

Still at Downtown, the Theatro Municipal is one of the city’s largest Tanaka © Yugo postcards. It started to be built in 1903, projected by Cláudio Rossi and designed by Domiziano Rossi. It receives, mainly, classical music © Jefferson Pancieri concerts and dance presentations.

Municipal Theater © Priscila Villariño Portuguese Language Museum 12 13 Soccer Museum

Located at the Pacaembu Stadium, it has a multimedia collection that preserves the main and most important soccer moments related to some historical moments of the country. It is possible to listen to some narrations of classic goals, to play electronic and manual games, to Ipiranga Museum watch videos, to listen to stories and many more. The Museu Paulista (São Paulo Mu- seum), known as Museu do Ipiranga, Liberdade District lies on the banks of the Ipiranga brook, where Brazil’s independence was Liberdade is a redoubt of oriental culture. It has thematic decorations proclaimed. It has an eclectic archi- on the streets with traditional Japanese lanterns, aside from characteris- tectural style and it is surrounded by a tic architecture that can be seen in diverse points of the district. Good beautiful garden. Despite the fact that © Jefferson Pancieri part of the residents in the district speaks the mother tongue. It even the building, which houses a collection has a large number of stores with typical products and foods, aside of 125,000 pieces, is under renovation,

© José Cordeiro from a craft fair that takes place on weekends. The Busshinji Temple is the historic character of the site and a Soccer Museum located along São Joaquim Street. relaxing stroll through Independence Park make it worth a visit. São Paulo Museum Vila Madalena Sala São Paulo

Redoubt of bohemians on duty, along the streets of Vila Madalena bars Estação Júlio Prestes (Julio Prestes Station) would be the and night clubs for all tastes operate. Another interesting spot of the starting station of the Estrada de Ferro Sorocabana (Sorocaba district is Beco do Batman (Batman’s Alley), an open air gallery, located Railroad), the main coffee transportation vein in São Paulo. Its along Rua Gonçalo Afonso. The path walls are covered with graffiti of architectural project was awarded at the 3rd Pan-American national and foreign artists. It is also an excellent place to tour through Congress of Architects, of 1927, but its definite inauguration the art studios. took place in 1934. In 1990 the proposal of reforming the Vila Madalena station and transforming part of its lovely building into the seat of the São Paulo State Symphonic Orchestra (Osesp – Orques- tra Sinfônica do Estado de São Paulo) emerged, giving rise to Sala São Paulo (São Paulo Hall), today considered as the best

São Paulo Hall

14 15 Itineraries for

Nine thematic routes for discovering the city: Creative City, Coffee and the History of the City of São Paulo, Urban Art, Soccer, Architecture through Historical Downtown Afro Culture, Independence, Vistas and Eco-Rural. Other city icons Find out more at: www.cidadedesaopaulo.com

Octávio Frias de Oliveira Bridge Inaugurated in 2008, its modern and bold architecture is the symbol of a city raised by man and where the country’s most thriving economy is.

Corner of Ipiranga and São João Avenue Eternalized by Caetano Veloso in the song “Sam- pa”, is where Bar Brahma, its live music shows and Esquina da MPB, 24 hours are.

Octávio Frias de Oliveira Bridge Copan Building

One-day © Priscila Villariño tours Rua Augusta

Rua Augusta Street that crosses Avenida Paulista, has movie houses, thea- For whoever will stay for a few days in the city, the capital of São ters and tens of bars of night clubs for all styles. Paulo has available the guide Fique Mais Um Dia (Stay Another Day), with 20 choices of one-day thematic tours, with themes Copan Building like Culture, Through Downtown, In Open Air, Performing Arts, Project of Oscar Niemeyer, its “S” shape still Cool, Economical, Sophisticated, With Kids, among others.

16 17 how to fell like a Get into the samba Warm-up for the Carnival starts at the courts São Paulo dweller © Jefferson Pancieri of the samba schools, which carry out, all year round, rehearsals open to the public at their seats to settle details and to motivate the merrymakers. They are huge parties. And there is also the street Carnival. Every region has its block where it goes through

Make the most of the night Enjoy Sunday at It can be at Vila Madalena, the Ibirapuera Park with its various bars, at Rua It is the São Paulo Augusta, with the most eclec- Make the bakery © Jefferson Pancieri dweller’s cup of tea. tic night outs, or at Vila Olim- like a lifestyle It is worthwhile to walk pia, with more dance clubs. São Paulo has gigantic bakeries, around, ride the bicycle, The watchword is making the boutique bakeries, 24-hour bake- Werner © Roberto sit at the edge of the most of the night. ries… Aside from diverse breads, the lake, have a picnic or choices of sweets and salty snacks enjoy cultural spaces.. are almost infinite. For a “quick © Jefferson Pancieri ooze” at anytime or for having lunch, dinner, to eat after the night out…

Eat pizza at any time There are over five thousand pizza parlors throughout the city. City dwellers say that the Italians invented the pizza, but the São Paulo dweller

18 19 São Paulo: The World Cup starts here!

Do your shopping on Arena popular trade streets capacity: 68,000 seats (where 20,000 Rua 25 de Março is the largest are removable seats). popular open-air shopping mall of location: Itaquera, eastern zone Latin America and offers decoration total land area: 200,000 m² items, trinkets, household utensils constructed area: 189,000 m²

and others. Rua José Paulino, at © Jefferson Pancieri planned conclusion: beginning of 2014 Bom Retiro, is famous for hundreds access: close to the Corinthians-Itaque- of garment stores at more modest ra station, Itaquera urban bus terminal prices. And Rua Santa Efigênia is the and Artur Alvim subway station electronics and informatics paradi- Take a walk through districts se. Both attract a lot of buyers from that seem like a country all over Brazil. And every São Paulo The most typical is Liberdade, which concentrates a large dweller goes to these places from In 2014, the capital of São Paulo will be the stage of the world’s region. The place will have complete infrastructure, with giant oriental colony, especially Japanese. But there are also time to time to check out novelties. major sports event, the FIFA World Cup. The worldwide ope- screens, food and beverage stalls and stage for shows. Aside districts with concentration of Italian, Lebanese, Arabian, ning ceremony will take place at the Arena de São Paulo, which from this, hundreds of bars spread throughout the city will also Korean, German descendants and so many others. is being built in the eastern zone of the city by the Corinthians transmit the matches and will have special program. club, the team that holds one of the largest fans in the world. The stadium, which will be just 500 meters from a subway Cup and development for the Eastern zone station, will have capacity for 68,000 fans during the Cup. There The district of Itaquera, at the Eastern zone of the city, where the will be 120 box seats, 40 of them are special, with capacity for São Paulo stage for the World Cup is located, will receive a drive 90 people, six thousand covered upper seats, 10,000 covered toward development with the installation of professional qualifi- © Jefferson Pancieri numbered seats, restaurants and 3,500 parking spaces. The spa- cation equipment, social and security services, leisure and culture ce will hold, all in all, six games during the Cup, among them, equipment, aside from Forum, bus terminal and technological the opening match and one of the semifinal matches. park. It is the so-called Institutional Hub of Itaquera, which will be Observe São Paulo from on high promoting the generation of jobs in the region and qualification of At least once in a lifetime, it is necessary to Over one million visitors, where almost 250,000 are foreign manpower, reverted into a new dynamics of the local economy. go up to the top of Edificio Italia, one of the tourists, are expected for the Cup in São Paulo. The Fan Fests © Jefferson Pancieri highest spots of the city, which holds a tradi- – FIFA parties held on the streets of some of the cities of the Now adaptation projects of the roadway system are on their tional restaurant of Italian cuisine – stage for host-country of the Cup on match days – are also going to take way. New avenues, access loops and the largest overpass of many marriage proposals – and a marvelous place in São Paulo. At the capital of São Paulo, the official Fan São Paulo will be eliminating traffic bottlenecks and will be 360 degree view of the capital of São Paulo. Fests are going to take place at the Vale do Anhangabaú, central providing more safety and accessibility to pedestrians.

20 21 Surroundings: one state, Rural Sports and Adventure Rural properties receive visitors interested in multiple destinations Whoever likes adrenalin in communion with nature is going getting acquainted closely with the daily life to find good options in the air, water and land – hang gli- of the field and farms, in a quite peculiar li- ding, skydiving, rafting, rappel, mountain climbing, waterfall festyle. The production of flowers and fruits If the magnitude of the city of São Paulo Ecotourism rappelling, adventure park (rope courses) and caving or cave is the activity of many cities close to São provides multiple options to the visitor, exploring are some of the activities awaiting the visitor. For Paulo. In some localities, there are visits to to get to know its surroundings is to Nature those who prefer milder activities, there are places for fishing, rural properties and historical constructions, have even much more at your disposal. The State of São Paulo preserves ecological sanctuaries with dazzling landscapes and great swimming, boat rides and balloon rides. therapeutic treatments in communion with The activities that complement the ex- diversity of animal and plant species. The sustainable tourism model implemented in these Outstanding cities: Brotas, Boituva, Socorro, Juquitiba, Capão nature, visits to vineyards and tasting of perience in the global metropolis are localities is an assurance that the ecosystem balance will not be disrupted. Visits to ecological Bonito, Atibaia, Iporanga, Eldorado, São Miguel Arcanjo, wines and cheeses. countless. stations and aquatic activities are among the main activities. Analândia, São Carlos. Outstanding cities: Atibaia, Jundiai, Outstanding cities: Ilha do Cardoso, Iguape, Paranapiacaba, Parque Estadual Indaiatuba , Itatiba, Valinhos, Vinhedo, The natural sceneries of the State Campos do Jordão Intervales, Parque Estadual Turístico do Alto Ribeira (PETAR), Parque Estadual Holambra and São Roque. countryside are summed up to fre- Carlos Botelho. quented beaches and to almost deser- ted beaches. There are perfect places for the practice of radical sports and Range and Mountain the possibility of experiencing the rural To enjoy pure air in a climate that remin- daily life when lodging in century-old ds of European estates is a privilege of farms – part of the immense historical whoever visits the mountain range cities wealth of the region. The destinations of the State. The main attractions of the- of religious pilgrimage and thematic se cities, aside from their cold climate parks, the right entertainment for kids and architecture, are also their gastro- are also much visited. Still close to the nomy, music, landscapes and practice city, it is possible to find souvenirs for a of sports in contact with nature. certainly unforgettable trip. Outstanding cities: Campos do © Miguel Schincariol / Banco de Imagens do Estado São Paulo Jordão, Santo Antônio do Pinhal, Chapada Guarani São Bento do Sapucaí, São Francisco © Rubens Chiri / Banco de Imagens do Estado São Paulo Xavier, Cunha.

Fruit Circuit Mantiqueira Circuit Coastal Tourist Circuit of the São Paulo Water Circuit The focus is the fruit producing It covers seven tourist cities of Historical Valley Circuit Atlantic Forest Walk of Faith It brings together eight ther- Cuesta Hub Historical cities, like grape, strawberry the region, good for resting and Gastronomy and culture, aside Its itineraries explore the history, Tips to those who wish to make mal resorts at the Serra da It brings together ten tourist São Paulo Farms and fig, with rural properties enjoying nature. from rivers and caves, at the culture, ecology and the rural a pilgrimage up to the National Mantiqueira. cities in the region of the Cuest Rural properties of the 18th open to visitors. www.circuitomantiqueira. Mantiqueira and Bocaina ranges. area of this coastal region. Sanctuary of Aparecida. www.circuitodasaguaspaulista. rock formation. and 19th centuries. www.circuitodasfrutas.com.br blogspot.com www.circuitovalehistorico.com.br www.roteirosdacosta.com.br www.caminhodafe.com.br com.br www.polocuesta.com.br www.fazendaspaulistas.com.br

22 23 Sun and Beach Culture Religious The coast of São Paulo Northern Coast Religiosity is a remarkable characteristic flaunts with a surprising Composed of four cities, the of the Brazilian people. São Paulo gathers variety of beaches – and visit to the region is a pro- together some of the main spots of ma- the proximity with the gram that can be extended nifestation of this faith, for example Apa- Atlantic Forest enchants for several days. In their wide recida, city that lives around the devotion the visitors. From the most avenues at the seashore it to Our Lady of Aparecida, patroness of urbanized to those that are is possible to take a walk Brazil and Cotia, which holds the largest maintained exactly as they Visit the Stanzas of São

and ride bicycles. There are © Miguel Schincariol / Banco de Imagens do Estado São Paulo Buddhist temple of Latin America. were for centuries, from Paulo State! beaches of different styles Outstanding cities: Aparecida, Guara- those preferred by bathers 67 cities located in the (from beaches appropriate tinguetá, Cotia. to those visited by lovers of © Miguel Schincariol / Banco de Imagens do Estado São Paulo country-side and coast of for surfing and with wa- nautical sports, the com- the state. Seaside, Climatic, ggling night life and others Embu das Artes Historical and Cultural mon vestige of all these Mineral and Thermal Spring with 19th century buildings, Some cities are symbols of the trajec- beaches is, always, beauty. and Touristic cities. natural beauties and ideal for tory of State full of remarkable episodes, bathing), aside from water- Craft and Shopping like the expeditions of the bandeirantes You will enjoy it! falls, mountains and practice (starting from the 17th century), the gold www.turpaulista.com.br of sports like yachting. cycle (in the 18th century) and coffee Some cities are excellent for the choice Outstanding cities: Cara- cycle (in the 19th century. The wealth of typical souvenirs. It is the case of guatatuba, São Sebastião, of these cities, present all year round, Embu das Artes, stage of a traditional Ilhabela, Ubatuba. blooms in popular and religious feasts, and visited art and craft fair open on Ilhabela which follow traditions and rituals. Aside Sundays. For other shopping sprees, Santos from masses and processions, the feasts there are cities that stand out in the include secular musical shows and Southern Coast garment sector specialized in leather, theatrical presentations, like the “cavalha- More urbanized, the beaches of the others in antiques, others even, in china Discover the da”, where horsemen simulate a battle southern coast of the capital tend to and porcelain, however, most invests in State of Sao Paulo! between Christians and Moors during the be more visited, both for their historical craft and in artworks. Get to know all the natural era of the Crusades. centers, their strong culture and the di- Outstanding cities: Embu das Artes, and cultural richness that Architectural assemblies preserved for fferent tours that they offer (the Santos Serra Negra, Itu, Jaú, Franca, Ibitinga, the State of São Paulo centuries and uncountable historical Aquarium, for example) and for their Limeira, Pedreira, Taubaté. reserves in its more than heritages also stand out. sophistication and movement. They are 600 municipalities. Outstanding cities: Santana de Parnaíba, also much recommended for diving, São Luís do Paraitinga, Cabreúva, Itu, Pi- ecological hiking and fishing. de Santos © Acervo Secretaria de Turismo Find out more at: rapora do Bom Jesus, Região da Serra da Outstanding cities: Santos, Guarujá, www.turismoemsaopaulo.com Mantiqueira, Região do Vale do Paraíba, São Vicente. Bananal, São Carlos, Campinas, Limeira.

24 25 Tourist Information Centers (CITs) Cover Images

In the CITs you can find cultural guides, in addition to city maps 1 SESC Pompéia © Caio Pimenta and sightseeing brochures. The differential of this great cultural and sporting center is in Lina Bo Bardi’s mo- dernist architecture. In addition to a democratic and versatile space with options 1 CIT PAULISTA for all ages, SESC Pompéia can be considered a true work of art where the public 2 CIT OLIDO KNOW MORE ABOUT THE CITY OF Mário Covas Park relies on physical, educational, cultural and leisure activities – from theater plays to Galeria Olido (Olido Gallery) SÃO PAULO Avenida Paulista, 1,853. computer courses, for example, and all at affordable prices! Avenida São João, 473 – Central Area. Daily from 9 a.m. to 6 p.m. Daily from 9 a.m. to 6 p.m. The city’s tourist portal for more information CIT TIETÊ 2 Auditório do Ibirapuera © Caio Pimenta CIT REPÚBLICA São Paulo Turismo (SPTuris) makes avai- Tietê Bus Terminal (Arrival platform). Icon of São Paulo architecture, this incredible building is located in Ibirapuera Park 3 Praça da República - Central Area. lable the portal www.cidadedesaopau- Daily from 6 a.m. to 10 p.m. and shelters one of the most important music learning centers for children and Daily from 9 a.m. to 6 p.m. lo.com to those interested in getting a adolescents from public schools. In addition to being stage for major concerts, as little more acquainted with the attrac- CIT MERCADO for instance the recent Rock in Rio Festival, was worth receiving the It was worthy CIT Palácio tions that are on the billboard in São Municipal Market. Rua da Cantareira, receiving the much disputed international Latin Grammy Awards. Opened in 2005, Anhembi Conventions Palace Paulo. There are, for example, tips on 306. Rua E, Gate 04. it has the signature of Oscar Niemeyer in the set design, and of Tomie Ohtake in Av. Olavo Fontoura, 1.209 - Santana. how to enjoy the city free of charge Monday to Saturday, from 8 a.m. to 5 the huge wave located behind the auditorium. Highlights also include the huge Open during events in Anhembi. (www.catracalivre.com.br), aside from p.m. and Sunday from 7 a.m. to 4 p.m. red structure protruded out of the set, resembling a tongue! Travel Guide, Culture and Leisure, Busi- ness and Events, Multimedia, News, Press and registration for whomever 3 Edifício Copan © Priscila Vilariño CIT Paulista wishes to receive the latest news by e- One of the icons of Niemeyer’s architecture, the building in “S” shape houses mail. There are even SP 24h, thematic

© José Cordeiro more than 2,000 residents and 70 shops in the country’s largest structure. itineraries, transportations, city tours, Daily, it receives visitors curious by the movement of its 20 elevators and for maps, shopping guide, what to visit, its magnificence. tours that cannot be missed, schedule of business and cultural events, photos, For more information go to www.cidadedesaopaulo.com videos, data, researches and download options of all promotional materials.

Coordination: Luciane Leite / Marisa Marrocos / Fernanda Ascar • Project: Lilian Natal • Text Editing: Lilian More at Natal, Maria Fonseca, Hallia Makanse • Revision: Hallia Makanse • Graphic Project: Rômulo Castilho • Graphic www.cidadedesaopaulo.com Design: Marília Uint / Rene Perol / Inaê Luiz Printing: 3000 copies / Printed in August 2013

26 27 SÃO PAULO TURISMO São Paulo Turismo (SPTuris) is the tourism and events municipal com- pany of the city. It also manages the Anhembi Park and Interlagos Car Racetrack, aside from running some of the major events of the capital.

Visit: www.cidadedesaopaulo.com www.spturis.com www.anhembi.com.br www.autodromointerlagos.com www.fiquemaisumdia.com.br www.visitesaopaulo.com

São Paulo Turismo S.A. Av. Olavo Fontoura, 1209 Parque Anhembi - Portão 35 02012-021 - Santana - São Paulo - SP Tel.: 55 (11) 2226-0400