Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo
São Paulo stay another day
One of the most pulsating metropolis in the world, São Paulo is much more than a great place for doing business. Taking a day o! is the first step to find out the multiple attractions of the capital. This guide provides two suggestions for you to make the most of your stay: visiting the best sites in one neighborhood, or engaging in one- day themed tours, custom-made for travelers of di!erent walks of life.
CITY HALL CITY HALL CULTURE, SHOPPING, PARKS, BUDGET ACTIVITIES, INCLUDES COURSES, NIGHT LIFE, FREE TIME WITH CHILDREN A publication of São Paulo Turismo S/A, the official tourism board of the city of São Paulo. Its mission is to position and promote the city of São Paulo as the capital for business, knowledge, and entertainment in Latin America, bringing out its avant-garde and cultural character, seeking its consolidation as a tourist destination, and aiming at the enhancement of the economical activity and the quality of life of its citizens.
Mayor of the city of São Paulo: Fernando Haddad www.prefeitura.sp.gov.br President of São Paulo Turismo S/A: Marcelo Rehder Vice-President of São Paulo Turismo S/A: Ítalo Cardoso Araújo Strategic Actions and Communication Director:Marcos Vinícius Sinval Finance, Management and Investor Relations Director: Arley Ayres Infrastructure Director: Luiz Ricardo Santoro Events Director: Everaldo Teixeira Dourado Junior Marketing and Sales Director: João Francisco Aprá Employee Representation Director: João Batista de Godoy Tourism and Entertainment Director: Luciane Leite Planning Manager: Fernanda Ascar Promotions Manager: Marisa Marrocos Content collaboration and text revision: São Paulo Turismo S/A – Tourism Department
Websites: www.spturis.com • www.cidadedesaopaulo.com www.fiquemaisumdia.com.br • www.anhembi.com.br • www.autodromointerlagos.com
Address: Avenida Olavo Fontoura, • Parque Anhembi Santana • SP CEP - • [email protected]
Content supplied and produced by Editora Abril S.A., commissioned by SPturis. Reproduction prohibited.
Editorial Coordination: Fábio Peixoto Marketing Manager: Jair Oliveira
Printed in August, . copies
Some information may be subject to changes without prior notice. Avoid any inconvenience by calling ahead before you set out.
CITY HALL
ANR 134x202mm viva tudo isso - viagem e turismo - ingl.indd 1 5/11/12 10:53 AM Experience it all
São Paulo is an emblematic and surprising city. As a business hub, it is a leader in South America, either due to its large market, its infrastruc- ture and its service network or for boasting some of the best research centers and qualified professionals, all of which make the metropolis a commercial and trendsetter hub, where subsidiaries of the world’s largest companies are located. These are the major features that attract a large share of the tourists arriving in São Paulo’s capital every year: no less than 45% of its visitors are businessmen, entrepreneurs, senior executives or companies’ em- ployees who come to the city to attend a meeting, an event or close a good deal. But there is another side to the town that visitors have started to discover - and have eventually fallen in love with. It’s that side of São Paulo that pulsates with culture, creativity, innovation, haute cuisi- ne, entertainment, and diversity, captivating people from all over the country and the world. The São Paulo that blends cutting-edge inter- national trends to the peculiarities of Brazilian culture, creating unique and innovative products, tours, places and experiences. That’s why this guide invites you, the visitor, to extend your stay for at least another day to experience what the city can o!er, thus getting in contact with the new, the unique, and whatever is hip. And to make your search easier, you only need to select one of the suggested one-day tours on the following pages, according to your preferences and style or according to where you are staying, so you do not have to cross long distances. Do not miss the chance of enjoying this metropolis. Since you are in São Paulo, make the most of it, extending your stay for at least one day; prepare yourself a nice itinerary and experience it all.
São Paulo Turismo São Paulo City Hall Summary
Welcome Shopping ...... 44 Design your A perfect itinerary ...... 5 weekend ...... 48 Understand São Paulo ...6 Check the map ...... 10 Must-see São Paulo neighborhoods ...... 12 creative city Centro, Liberdade and Bela Vista ...... 54 Custom Tours Pacaembu, Higienópolis and Barra Funda ...... 58 Nature ...... 16 Avenida Paulista, Culture ...... 20 Consolação, Jardins Wellness ...... 24 and Ibirapuera ...... 62 Good Deals ...... 28 Pinheiros and Sophistication ...... 32 Vila Madalena ...... 66 Cool ...... 36 Moema, Itaim Bibi, Family ...... 40 Brooklin and Morumbi .. 70
Ibirapuera Auditorium Luz, Bom Retiro and Brás ...... 74 Other neighborhoods ... 78
Get ready Stay (much) more than a day ...... 82 Photo credit: Jair Magri / Cover credits: Carmen Fukunari, Bia Parreiras, Jair Magri, Publicity Carmen Fukunari, Bia Parreiras, Cover credits: Jair Magri / Photo credit: