Network & Learn Podcasts and Public Radio

NETWORK & LEARN PODCASTS AND PUBLIC RADIO: CAN WE STAY AHEAD? EBU GENEVA 28-29 NOVEMBER 2019

FACULTY MEMBER Justin Kings, International media consultant, trainer and broadcaster Justin Kings was a member of the senior management team at the BBC's first multimedia newsroom when he first started experimenting with social media. Shortly afterwards, in 2010, he worked with the EBU Academy to develop one of the first training courses for broadcasters using social platforms. 8 years on, Justin has supported the majority of EBU members in this capacity and he continues to lead Master Classes and bespoke trainings. Justin has more than 25 years’ experience in the UK as a multi-award winning broadcast journalist, editor and presenter. He's also written and lectured classes in social media and ethics and social media and news for the University of Florida College of Journalism and Communications in the US.

PROGRAMME

Day 1 – THURSDAY 28 NOVEMBER 13:00 – 13:20 PODCAST BINGO – allowing participants to mix and network 13:20 – 13:30 OUTLINING DAY ONE’S PROGRAMME Justin Kings, Faculty Member, EBU Academy

13:30 – 13:45 SO, YOU HAVE A PODCAST - PART 1 - THE LANDSCAPE Aura Lindeberg, Executive Producer, Yle Julkaisut We know podcasting development has been on a fast track in recent years but how has this differed between publishers - print and broadcast - and what remain the challenges? Aura Lindeberg has recently published a paper exploring these questions for the Reuters Institute for the Study of Journalism. Aura explains her main findings across two presentations - first, the podcast landscape.

EUROPEAN BROADCASTING UNION L’Ancienne-Route 17A PO Box 45 1218 Le Grand-Saconnex Geneva, Switzerland Tel. +41 22 717 21 11 Ext. +41 22 717 20 30 Email: [email protected] www.ebu.ch/academy

13:45 - 14:05 HOW SRF USES PODCASTS TO CONNECT WITH COMMUNITIES Cheyenne MacKay, Producer and Host, Pipifax, SRF Marco Morell, Head of Newsroom, SRF Cheyenne and Marco come from different departments at the Swiss-German public media SRF but they share ideas as part of a podcast working group. And, while their podcasts are also very different - parenting and politics - they both aim to use their podcasts to open dialogues with audiences. Cheyenne and Marco explain how they work and what they’ve learned. 14:05 – 14:25 PASSION PODCASTS Jo Good, Presenter, BBC Radio London If podcasts can be more personalized and maybe even more intimate than traditional radio, what does this mean for their hosts? How can producers work with them to untap their feelings and passions and sound more authentic than ever before? Jo Good explores how her love of owning a dog, living in the heart of London, led to her podcast, DOGS AND THE CITY

14:25 – 14:55 WHAT MAKES PODCASTS DIFFERENT TO RADIO? Micky Curling, Independent Podcast Producer (UK Jo Good, Presenter, BBC Radio London Cheyenne MacKay, Producer and Host, Pipifax, SRF What role do podcasts play alongside existing radio and TV? How can we use our existing radio competences to make exceptional podcasts and stand out? Have podcasts exposed skill gaps? 14:55 - 15:00 Previewing the sessions to come

15:00 - 15:30 Networking coffee break 15:30 - 15:50 BECOMING YOUR COUNTRY’S PODCAST LEADER Edita Kudlacova, Chief Creative Producer, Creative Hub, Czech Radio Three years after Czech Radio launched the first ever podcast produced within the Czech Republic, the content creator who made it explains how this public media is working hard to become the country’s podcast leader. Edita Kudlacova will explain how Czech Radio is attempting to reach out to audiences to aid their understanding and discovery of podcasts and also to the audio industry to encourage high quality production and experimentation. 15:50-16:20 CONNECTING WITH A YOUNG AUDIENCE THROUGH PODCASTS - IN FRENCH SPEAKING CANADA Annie Reeves, Director of Digital Audio Production, Radio Canada In this presentation, we will get an overview of Radio Canada’s challenges in the Francophone market and an overview of its strategy. What’s been tried? What’s worked? What’s coming next?

PROGRAMME NETWORK&LEARN: PODCASTS AND PUBLIC RADIO: CAN WE STAY AHEAD? 2 EBU GENEVA, 28-29 NOVEMBER 2019

16:20-16:50 MAKING A NEW IDEA HAPPEN TO REACH AN UNDERSERVED AUDIENCE Jacqui Hurley, Presenter/Reporter, RTE Sport The W is a new podcast at Ireland’s public media, RTE discussing women’s sport. The idea came from its sports journalists, like Jacqui Hurley, who felt increasing the amount of women’s sports within existing podcasts wasn’t enough. After getting the idea approved and making the first episode despite tight resources, The W become RTE’s most downloaded podcast on release. This is its story so far!

16:50-17:00 Summarizing Day 1 and previewing Day 2

Day 2 – FRIDAY 29 NOVEMBER 09:00 – 09:10 Outlining Day two’s programme Justin Kings, Faculty Member, EBU Academy 09:10 – 09:30 CONNECTING WITH A YOUNGER AUDIENCE THROUGH PODCASTS - IN SWEDEN Caroline Pouron, Commissioning Editor, SR P3 What if we’re too late to stop climate change? What if cyber war broke out? What if we ran out of water on an overpopulated planet? These are just some of the questions tackled head on by the podcast Dystopia from Sveriges Radio’s network for young people, P3. Learn how its Commissioning Editor is using podcasting to produce experimental content and what Caroline Pouron describes as “more of what’s difficult”.

09:30 - 09:45 SO, YOU HAVE A PODCAST - PART 2 - THE CHALLENGES Aura Lindeberg, Executive Producer, Yle Julkaisut Aura Lindeberg who has recently published a paper for the Reuters Institute for the Study of Journalism details the main challenges she has identified for podcasters. 09:45 - 10:15 HOW BEST TO MEET THE CHALLENGES OF PODCASTING Aura Lindeberg, Executive Producer, Yle Julkaisut Caroline Pouron, Commissioning Editor, SR P3 We debate the challenges for public media, as identified in the previous presentation. How can public media best meet them? There will also be opportunities for the audience to get involved in the conversation. 10:20 - 10:50 Networking Coffee break

10:50 - 11:10 HOW RTVSLO MADE PODCASTING A DIGITAL PRIORITY AND WHAT HAPPENED Matej Praprotnik, Digital Strategist, RTVSLO Podcasting sits as the top priority at Slovenia’s public media, RTVSLO. Why and with what effect? And, how has podcasting in Slovenia changed the sound of traditional radio?

PROGRAMME NETWORK&LEARN: PODCASTS AND PUBLIC RADIO: CAN WE STAY AHEAD? 3 EBU GENEVA, 28-29 NOVEMBER 2019

11:10 - 12:00 CONNECTING WITH AND ENGAGING AUDIENCES Jacqui Hurley, Presenter/Reporter, RTE Sport Matej Praprotnik, Digital Strategist, RTVSLO (Slovenia) Ted Forsström, Podcast host and producer, Yle X3M How to develop podcast ideas likely to be successful? What makes the perfect host? How to be inclusive? How to use online and social media as a visual companion. 12:00 - 13:00 Lunch

13:00-13:20 WHAT PODCASTS BRING TO L’EQUIPE’S DIGITAL OFFER Jean-Baptiste Renet, Editor in Chief, L’Equipe, France Originally a daily paper, L’Equipe has become the leading Sports multimedia publisher in France. L’Equipe is now investing in Podcasts. Jean-Baptiste will tell us about L’Equipe’s podcast strategy, what works, what doesn’t, as well as their subscription model. 13:20-13:30 Instructions for our afternoon workshops Please come to the main event room to find out what the afternoon has in store! 13:30-14:15 WORKSHOPS GROUP A: ANATOMY OF A PODCAST Micky Curling In an interactive session packed with practical tips, Micky will dissect one of his latest productions for the BBC’s pre-school brand CBeebies to explore how best to produce an engaging podcast.

GROUP B: THE IDEAS EXCHANGE Justin Kings A session that is unique to our Network & Learn event as participants work together with new colleagues to share experiences and answer questions – What has been your biggest podcast success? What challenge are you yet to overcome? What’s been your biggest learning? etc.

14:15-14:45 Networking Coffee break 14:45-15:30 WORKSHOPS (continues) GROUP A: ANATOMY OF A PODCAST Micky Curling

GROUP B: THE IDEAS EXCHANGE Justin Kings

15:30-15:50 YOUR TAKE AWAYS A panel discusses their key learnings from the Network & Learn with a chance for all participants to contribute thought 15:50 Thank you and assessments

16:00 End of the Network & Learn

PROGRAMME NETWORK&LEARN: PODCASTS AND PUBLIC RADIO: CAN WE STAY AHEAD? 4 EBU GENEVA, 28-29 NOVEMBER 2019