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We Know That Factiva Is Equally Concerned About Quality Content As We Are,” Bentley Noted

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We Know That Factiva Is Equally Concerned About Quality Content As We Are,” Bentley Noted www.factiva.com Factiva Content Community The Daily Telegraph Case Study A Leader in a Competitive News Market First-time visitors to London are often struck by the vibrancy of the technology obsessed. They don’t claim technology itself is the newspaper business in the U.K. It is robust and competitive, with three solution. They recognize it is really about what people want to major tabloids and an equal number of general-interest broadsheets, read, and they work hard to understand why people are motivated battling in a daily scrum for the attention of Britain’s readers. to use their services.” Leading its broadsheet competitors in circulation with 1.023 Bentley explained, “As a rule, we don’t like to subcontract our million copies sold is The Daily Telegraph. First published in 1855 distribution.” But Factiva’s strength as an aggregator and and now owned by Canada’s Hollinger International Inc., The Daily redistributor of content from numerous sources to information Telegraph is, in the words of Conrad M. Black, chairman and chief professionals and knowledge workers worldwide offers access to executive of the parent company, “unquestionably the greatest a “huge market, one that’s not our core market, but an extension newspaper franchise in Europe.” Its sister publication, The Sunday of it. Our strategy has always been to work with the major players, Telegraph, is bought by 812,000 readers. and Factiva is one of the major players.” What makes the paper stand out? Neil Darbyshire, assistant The Telegraph became available electronically on Factiva.com editor/news, for The Daily Telegraph, believes it is the attention predecessors Reuters Business Briefing in 1988 and Dow Jones paid to producing “accessible writing, delivered in an elegant Interactive in 1991. The paper’s content can be found on the style” and a willingness to keep reporters on the ground near World Wide Web at www.telegraph.co.uk. where news happens. “We are much more news-based than some of our broadsheet competitors,” Darbyshire explained. “We run “We had the first Web site of any U.K. newspaper. We have more stories per page and we publish more pages.” always been on the cutting edge,” Bentley noted. The Web site is accessed by over 3.3 million unique users and has 31.5 million With more than 400 journalists and editors on staff, The Daily page impressions on a daily basis. Telegraph has news bureaus throughout the United Kingdom and Ireland, plus 60 correspondents and stringers around the world. The paper works with Factiva “It’s the kind of coverage the other broadsheets have abandoned because “we know that but we feel is important,” Darbyshire said. “I think you can tell the difference. From the very start of the current situation (that started Factiva is equally with the attacks in New York) we’ve had people in key places. We concerned about were the first among British papers, by almost a week, to get someone into Afghanistan.” quality content as Early Adopter of Online Delivery we are,” Bentley The Daily Telegraph publishes an average of 48 pages, including noted. the first stand-alone sports section published by a British daily. Due to its focus on quality journalism, Richard Bentley, syndication manager for the Telegraph, said a key part of his job is maintaining the Telegraph brand name while taking advantage of new distribution opportunities. The paper works with Factiva because “we know that Factiva is equally concerned about quality content as we are,” Bentley noted. “Factiva is a very content oriented company, rather than Richard Bentley, syndication manager for the Daily Telegraph www.factiva.com Business News is a Strength A key strength for the Telegraph is its coverage of London’s business Other popular features include The Questor Column, which looks community, which along with New York, Chicago and Tokyo forms closely at the news behind share-price performance of U.K. the backbone of the world’s financial trading system. The Daily companies; Adhoc, a weekly column on the advertising business Telegraph doesn’t attempt to print every routine corporate that appears on Thursdays; and City Diary, a daily compendium of announcement. Instead, it concentrates on the top companies and interesting, and often amusing, business items. trends propelling the British, European and world economies. Also published on Thursdays is a section focusing on workplace “The Telegraph’s business section is a mixture of news reporting issues and executive changes titled Businessfile. Until recently, the and commentary on events,” Bentley said. “It has the ability to Telegraph published a weekly stand-alone section covering concentrate on the real events of the day and separate the wheat technology called Dotcom Telegraph. But that section was from the chaff.” replaced in mid-November with two pages, running Tuesdays in the main newspaper, titled Connected. Regular business features include the popular City Comment column, in which City Editor Neil Collins casts an analytical eye on On Saturdays, The Daily Telegraph publishes the following weekly important business trends. Appearing every Tuesday through sections: Travel, Your Money, Motoring, Weekend, Property and Friday, topics may range from a skeptical look at policies conjured Arts & Books, all of which are included in the information feed up by government bureaucrats to deflating self-serving statements supplied to Factiva.com by 7:00 a.m. U.K. time. uttered by corporate executives. The staff of The Sunday Telegraph takes over with its own reporting on Travel, Business, Money, Appointments and Sport and, of course, with the news itself. As a weekly publication, its journalists concentrate on taking an in-depth look at the world. While it can draw on the resources of the daily staff, the Sunday edition “needs its own identity,” Darbyshire noted. “There is some crossover, but it’s a common sense thing.” ASIA/PACIFIC EUROPE/MIDDLE EAST/AFRICA THE AMERICAS E-MAIL ONLINE CUSTOMER SERVICE +61.2.8272.4600 +44(0)20.7542.3344 +1.800.369.7466 [email protected] www.factiva.com/customerservice +1.609.452.1511 © Copyright 2001 Dow Jones Reuters Business Interactive LLC (trading as Factiva). All rights reserved. All other products mentioned are marks of their respective owners. F-717-A 12.01 (1).
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