3Z&B$Q]B7XUNLVK'HVNB-RXUQH\B[B5=LQGG HDFKPHPEHUÀUPRIZKLFKLVDVHSDUDWHOHJDOHQWLW\ ´3Z&µUHIHUVWR3ULFHZDWHUKRXVH&RRSHUV$NWLHQJHVHOOVFKDIW:LUWVFKDIWVSUIXQJVJHVHOOVFKDIWZKLFKLVDPHPEHUÀUPRI3ULFHZDWHUKRXVH&RRSHUV,QWHUQDWLRQDO/LPLWHG reserved. rights All Wirtschaftsprüfungsgesellschaft. Aktiengesellschaft PricewaterhouseCoopers 2011 © 7HOKHUDNRKQHUW#GHSZFFRP LQ7XUNH\&RQWDFWXVIRUPRUHLQIRUPDWLRQ+HUD&LODF.RKQHUW ensure investment successful to company your support there to FRPSOLDQFHRUoQDQFLQJRXU7XUNLVK%XVLQHVV*URXSH[SHUWVDUH tax or nature, about alegal are of questions Whether your leads the journey Know where www.pwc.de 24.05.2011 11:52:01 Uhr CHF 8.50 I USD 8.50 I GBP 5.20 I AED 32.00 I TRY 16.00 I KZT 1,400.00 I EUR 5.80 ISSN 2193-0481 Africa,Asia EastandCentral Middle Business issue 4/2011 CAN THECOLLAPSE BEA patient The Libyan VERTED? Report market in Turkey CHECK-UP FORTHEMIDDLEEAST Medical servicesMedical and life sciences and life Advertisement Advertisement BONANZA ORDELIRIUM Business in Business THE NEW TEMPT Angola A TION ALL ROADS LEAD TO THE FUTURE #)% )$% ʿ * 1 &''&)+,% + * German language skills are your key to Germany and its wealth of possibilities. As the market leader, the Goethe-Institut guarantees you a wide range of language programs at the highest standards of quality. Learn German in your home country, at any of the 13 locations in Germany, or in an online course. ...&+%+1.)" Sprache. Kultur. Deutschland. EDITORIAL he story of 13-year-old Suliman Salem drew sympathy from all quarters – in late September, surgeons in Bremen removed a piece of shrapnel from the Libyan T teenager’s back. He’s still a paraplegic, but at least he’s alive. The war in Libya is over – for now – and has disappeared from the headlines. But the victims have not reco- c o vered so quickly, and Libya’s health care system is falling apart. It needs help if it is to be v e r i able to treat people, and it needs partners to participate in establishing a modern health l l u s t r care system (page 38). a t i o n : L e s p r e n One by one, the oil pumps are starting up again, and in the long term, the Libyans g e r will be able to pay handsomely for medical expertise – we have therefore devoted this issue of zenith to the health care sector. AGOCO is sure to have a prominent role: for decades it was considered a reliable, though neglected, stepchild of Muammar al-Gaddafi’s National Oil Company. »We were told what to do; we had to deliver,« says spokesman Abdeljalili M. Mayuf (page 30). But then the company stood up to be counted, making its mark on the global political scene by breaking with Gaddafi at the beginning of the uprising in eastern Libya and selling oil to the rebels. Was the fall of the regime an »AGOCO revolu- tion«? The Russians and Chinese, who supported Gaddafi to the end, will find it »parti- cularly hard going in Libya now«, warns Mayuf. His words give pause for thought not only for the Russian energy giant Gazprom but also for several German compa- nies. BASF subsidiary Wintershall, for example, is producing in Libya again, but also has a joint venture there with Gazprom. Will contracts that were once considered se- cure now be reviewed? All eyes are on the upheaval taking place in North Africa – the German government is among those who want to support the change with economic and development aid. This leaves German investors in countries that have not experienced the Arab Spring feeling marooned. As Christoph Partsch points out, there is plenty of »low- hanging fruit« ripe for the picking in Algeria (page 24). But also the »oil dorado« of Angola is also worth a closer look (page 26). Business pioneers have been enthusing about opportunities in Iraq for years, but will the investment promises still be valid after 2012? Iraq’s future once the US troops depart is truly uncharted territory, but that is precisely why Ingo Sahlmann, an entrepreneur in a variety of sectors, believes now is the time to take risks (page 12). The recently unveiled »German City« in Bagdad is a beacon of daring and audacity – a new suburb to host businesses and 25,000 residents. We will report regularly on progress in the coming year. There is much to do in Africa, the Middle East, and South and Central Asia, so from next year, zenith-BusinessReport will appear bi-monthly, plus special editions. BusinessReport 4/2011 03 CONTENTS PUBLISHED BY Deutscher Levante Verlag GmbH UPDATES FOCUS HEALTH CARE Linienstrasse 106 D-10115 Berlin 06 Aluminium, gems, and bonus miles 38 The Libyan patient News from India to Niger A health care system confronts collapse phone: +49.30.3983.5188-0 e-mail: [email protected] PROFILE 42 Good genes required for Dubai web: www.zenithonline.de 12 »When things get quiet, it’s too late!« The Emirate tries to attract biotechnology EDITOR-IN-CHIEF: Ingo Sahlmann establishes enterprises in Iraq Daniel Gerlach 44 Saudization overdue? MANAGING EDITOR: Nursing crisis in the Kingdom Marcus Mohr MONEY AND POWER 46 The superchip EDITORS: 14 Expanding into the abyss Mohamed Amjahid The Palestinian economy The UAE want all electronic files Robert Chatterjee, Nils Metzger thrives on credit. When will it crash? 48 Would you like a facelift with that? AUTHORS AND CORRESPONDENTS: Mathias Brüggmann, Dr. Renate 17 Back to school after the Arab Spring Plastic surgery in Beirut: new bust and Dieterich, Dr. Christian Hülshörster, Berlin invests in educational cooperation nose can be bought on credit Christoph Dreyer, Yasemin Ergin, Andreas Hackl, Alexander von Hahn, 18 »Worse than drought« CONSUMPTION Dr. Christoph Partsch, Romy Rösner, Katrin Sandmann, Christoph Sydow, For months Moroccans have been protesting 50 Persil vs Tide, Apple vs ABM against water giant Veolia Björn Zimprich Brands wars for the Middle East 22 The cycle of cynicism There’s a problem with sanctionig Iran 52 Turkish spirit – global standards The ads market at the Bosporus ILLUSTRATIONS: 24 Who’s afraid of Algiers? Lesprenger German businesses pay the bill for not having ARTS AND BUSINESS had a revolution in Algeria ART DIRECTOR: 56 Treading softly Lesprenger, Berlin 26 Our deep belief in helping Why Oriental carpets are so sought after PRINTED BY: Kazakhstan’s ambassador to Europe and GCC GmbH & Co. KG Nato is proud of his homeland’s achievements 58 MY ... BEIRUT ADVERTISMENTS AND DISTRIBUTION: Clubs, restaurants, and recommendations [email protected] for the extended business trip ADVERTISEMENTS RATES: COMMODITIES No. 2, 1 January 2011 62 PERSONAL ASSISTANT 28 »We want people to see us as a second Dubai« Agenda entries and latest news How money is made in oil dorado Angola PRINT RUN: fron the sun deck English edition: 14,000 German edition: 6,000 32 »It would be very difficult for provided with Safi Airways flights Russians and Chinese« Abdeljalil M. Mayuf, information director of Libya’s COPYRIGHT: All rights reserved. Neither this publi- revolutionary oil company AGOCO, interviewed cation nor any part of it may be re- produced or transmitted in any form 36 Challenge the Indus or by any means without prior per- Pakistan’s cotton industry expects the next flood mission. Named articles present their authors’ views. ISSN 2193-0481 illustration: FXFOWLE 04 BusinessReport 4/2011 UPDATES Miles & More halal style? Germans living in the Gulf States can pass air miles on to family members t is estimated that airline bonus miles worldwide are worth several hundred billion euros – hard currency that can so- I metimes be quite difficult to spend. Occasional flyers often don’t accumulate enough points in their accounts to ‘spend’ them on a flight before they expire, and the terms and conditions have become a hot topic in Internet forums. Bonus miles are strictly linked to the account holder only and not transferrable, even though flight rewards can be gifted to others. But some airlines in the Middle East are making excep- tions: Lufthansa, which has been operating in the Gulf and in Pa- kistan, Iran, Lebanon and Egypt, is one airline that now allows the »head of the household« to enrol his wives, children, relati- ves and domestic employees in its bonus »Miles & More family programme«. Any miles they accrue are credited to his account. If you’re male and the head of a household residing in Dubai, According to Lufthansa spokesman Jan Bärwalde, »this is the on- whether expat or local, you can now earn air miles from trips to ly region for which we have made an exception, and it is for pu- and from Dubai taken by members of your family. rely cultural reasons«. When zenith asked whether the airline’s special offer had an- ything to do with certain aspects of sharia (in that a woman can travel only with her husband’s permission, according to some ultraorthodox Jews, or American Mormons able to participate. schools of thought within Islam), the idea was rejected. Rather, It is not cultural practices that determine who may participate, Lufthansa was simply adapting to local customs. but the main place of residence. Germans – if they live in Dubai The programme is not being offered to Muslims in Europe, – may also accumulate »miles« based on flights made by »those Africa or Asia, it is pointed out. Nor are tribal leaders in Yemen, under their protection«. FIGURED … is what analysts are predicting for Ni- rights, the China National Petroleum ger for 2012. So far, the country’s per ca- Company. pita GDP has ranked among the lowest Early last year, Niger was inadvertently 12.5 % in the world. The Sahel republic’s only responsible for the price of oil going sky- claim to fame is its deposits of uranium, high when reports of an alleged milita- which French nuclear power company ry putsch in the capital, Niamey, trigge- economic Areva is exploiting.