FOR IMMEDIATE RELEASE MEDIA CONTACTS: Kymberly Drake PR Manager, NAMM Ph: (760) 438-8007 x162 email:
[email protected] 2012 NAMM Show Opens In Anaheim ANAHEIM, Calif. Jan. 19, 2012—The NAMM Show, one of the largest music products trade shows in the world hosted by the National Association of Music Merchants (NAMM), opened today at the Anaheim Convention Center, welcoming an expected crowd of 90,000 musical instrument manufacturers, retailers, associates and their invited guests from all over the world to the industry’s annual gathering. This year marks the 110th anniversary of the legendary trade show and is the meeting place for musical instrument retailers to view and purchase the latest musical innovations being shown by more than 1,400 manufacturers. The estimated economic impact of the 2012 NAMM Show for the Orange County, Calif. economy is nearly $80 million. Key indicators including overall pre-registration, number of pre-registered buyers, international registrants, number of exhibiting companies and total exhibit space sold have all shown solid increases over last year’s event, another positive sign demonstrating steady industry recovery following the economic downturn. Themed “Make It Count,” the 2012 NAMM Show’s educational sessions will place the spotlight on innovation and ingenuity in the music products industry, highlighting music product manufacturers and retailers that have instituted new and creative ways to maintain successful businesses amidst an economic downturn. “We’re grateful to once again bring the global music and sound industry together in Anaheim for the NAMM Show,” said Lamond. “This is truly the ‘crossroads’ of product and business innovation and our members will have the opportunity to see the latest in gear, attend world- class education sessions and network with friends and peers.