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Social Media & Audience Participation in Regard to Television
The University of Akron IdeaExchange@UAkron The Dr. Gary B. and Pamela S. Williams Honors Honors Research Projects College Spring 2015 Social Media & Audience Participation in Regard to Television Jean Marie McBride The University Of Akron, [email protected] Please take a moment to share how this work helps you through this survey. Your feedback will be important as we plan further development of our repository. Follow this and additional works at: http://ideaexchange.uakron.edu/honors_research_projects Part of the Communication Technology and New Media Commons, Social Media Commons, and the Television Commons Recommended Citation McBride, Jean Marie, "Social Media & Audience Participation in Regard to Television" (2015). Honors Research Projects. 120. http://ideaexchange.uakron.edu/honors_research_projects/120 This Honors Research Project is brought to you for free and open access by The Dr. Gary B. and Pamela S. Williams Honors College at IdeaExchange@UAkron, the institutional repository of The nivU ersity of Akron in Akron, Ohio, USA. It has been accepted for inclusion in Honors Research Projects by an authorized administrator of IdeaExchange@UAkron. For more information, please contact [email protected], [email protected]. Social Media & Audience Participation in Regard to Television: Jean McBride 1 Social Media & Audience Participation in Regard to Television: Jean McBride Introduction Social media has been on the rise for years. From Twitter and Facebook, to Pinterest and Instagram, the social media world has grown. Originally, social media was used for teenagers’ enjoyment; however, in recent years broadcasters have jumped on the social media bandwagon, and used social media to “innovatively enhance consumer engagement, traditional marketing campaigns and promotions” (Benedict, 2013, p.1). -
Contagious Is Ten
Social Change / xxx Contagious is ten. Welcome... 14 28 31 47 THE CONTAGIOUS DECADE SMALL BUT PERFECTLY FORMED 06 A Primer 40 Little brands, big thinkers Log off, lean in and pore over Katrina Dodd’s attempt In each of our past 20 issues, Contagious has at imposing neatly alphabetised order on the chaos of celebrated seven small companies hoping to change the Contagious zeitgeist. the world. We take a look at some of our favourites – and add a few more to the ranks. WELCOME TO CONTAGIOUS X 14 Brands for the next decade STRENGTH STUDY / Publishing Application instructions for this special dose of the 47 By Chloe Markowicz magazine. Side effects may include broad inspiration, Landscape Brands evolve from being publicists brand bravery and a healthy dose of disdain for the to publishers status quo. Brand Spotlight Red Bull Opinion Tyler Brûlé, editor in chief, Monocle STRENGTH STUDY / Disruption 19 By Emily Hare STRENGTH STUDY / Data Landscape How can brands make disruption work 57 By Chris Barth while protecting themselves against challengers? Landscape The fine art of surfacing signal from noise Brand Spotlight Tesla Brand Spotlight IBM Opinion Jonathan Mildenhall, CMO, Airbnb Opinion Vikram Somaya, general manager of WeatherFX, The Weather Company 28 CUT OUT AND KEEP A brief history of (Contagious) time / FEATURE / The technology boneyard The ten commandments 66 Explosive digital development has its casualties. Will A crunched-down illustration of the major tech, social Sansom considers those that became cautionary tales. and business developments on one side and Contagious’ non-denominational lessons to live by on the other. -
Le Web Social Table Des Matières
Le Web Social Table des matières 1 Web social 1 1.1 Historique ............................................... 1 1.2 L'évolution du web social ....................................... 1 1.2.1 Blogs et wiki ......................................... 1 1.2.2 L'art social .......................................... 2 1.2.3 Le crowdsourcing ...................................... 2 1.2.4 Le développement d'applications mobiles .......................... 2 1.2.5 Des projets de logiciels communautaires ........................... 2 1.3 Du web social à la vie réelle ..................................... 2 1.4 Bibliographie ............................................. 3 1.5 Notes et références .......................................... 3 1.6 Voir aussi ............................................... 3 2 Réseautage social 4 2.1 Histoire ................................................ 4 2.2 Applications .............................................. 4 2.3 Modèle économique ......................................... 5 2.3.1 Commerce des données ................................... 5 2.3.2 Vente d'espaces publicitaires ................................. 5 2.3.3 Cession des actifs ....................................... 5 2.4 Domaines d'application ........................................ 5 2.4.1 Réseaux internes versus réseaux externes ........................... 6 2.4.2 Services en ligne de réseautage professionnels ........................ 6 2.4.3 Réseaux sociaux d'amis de la vie réelle ............................ 6 2.4.4 Services en ligne d'ancien -
Neutralité Des Plateformes
Neutralité des plateformes Réunir les conditions d’un environnement numérique ouvert et soutenable Mai 2014 Rapport du Conseil national du numérique sur la neutralité des plateformes remis au ministre de l’Économie, du Redressement productif et du Numérique et à la secrétaire d’État chargée du Numérique 2 Sommaire Avis ........................................................................................................................... 5 Volet I - Renforcer l’effectivité des droits sur les plateformes numériques ....... 11 Volet II - Garantir la loyauté du système des données ......................................... 13 Volet III - Pas de compétitivité sans un investissement massif dans les compétences et les connaissances ........................................ 17 Volet IV - Créer les conditions pour l’émergence d’alternatives ......................... 19 Annexes .................................................................................................................... 23 Fiches thématiques .................................................................................................. 25 Fiche 1 – Les ressources du droit au service de la neutralité ............................. 27 Fiche 2 – La loyauté et la soutenabilité du système des données ...................... 33 Fiche 3 – La neutralité positive : réunir les conditions d’un Internet ouvert ......... 43 Rapport d’analyse sur les écosystèmes de plateformes ..................................... 49 Lettre de saisine ..................................................................................................... -
Una Propuesta Metodológica Para Estudiar El Impacto De Los Sitios De Nueva Generación En El Periodismo
Universidad CEU Cardenal Herrera Departamento de Comunicación e Información Periodística Una propuesta metodológica para estudiar el impacto de los sitios de nueva generación en el periodismo TESIS DOCTORAL Presentada por: Helena Albacar Serrano Dirigida por: Dra. Elvira García de Torres Dr. Pablo González-Pola de la Granja Valencia 2017 2 Índice Introducción ........................................................................................................................7 Capítulo 1. Marco Teórico .................................................................................................. 15 1.1. El nuevo entorno comunicativo y su impacto en el periodismo ...................................... 15 1.1.1. Aparición y desarrollo de Internet ...................................................................... 17 1.1.2. La descentralización comunicativa y sus consecuencias .................................... 26 1.1.3. La ruptura del monopolio mediático .................................................................. 35 1.1.4. Contenidos generados por el usuario y su influencia en el periodismo ............. 40 1.2. La primera etapa de los sitios de nueva generación ........................................................ 44 1.2.1. Los portales ......................................................................................................... 44 1.2.2. Los buscadores .................................................................................................... 51 1.2.3. Las redes sociales ............................................................................................... -
Literaturverzeichnis
Literaturverzeichnis Aamodt, Agnar; Nygård, Mads (1995): Different Roles and Mutual Dependencies of Data, In- formation, and Knowledge — An AI Perspective on Their Integration. In: Data & Knowledge Engineering 16, 1995, 3, S. 191–222 Acquisti, Alessandro (2010): The Economics of Personal Data and the Economics of Privacy. http://www.heinz.cmu.edu/~acquisti/papers/acquisti-privacy-OECD-22-11-10.pdf (Zugriff: 30.08.2017) Águila-Obra, Ana Rosa del; Padilla-Meléndez, Antonio; Serarols-Tarrés, Christian (2007): Value Creation and New Intermediaries on Internet. An Exploratory Analysis of the Online News Industry and the Web Content Aggregators. In: International Journal of Information Management 27, 2007, 3, S. 187–199 Al-Debei, Mutaz M.; El-Haddadeh, Ramzi; Avison, David (2008): Defining the Business Model in the New World of Digital Business. In: Proceedings of the Fourteenth Amer- icas Conference on Information Systems, August 14th-17th, 2008, Toronto, ON, Can- ada. bura.brunel.ac.uk/bitstream/2438/2887/1/AMCIS2008.pdf (Zugriff: 30.08.2017) Alexa Internet, Inc. (2016): About us. http://www.alexa.com/about (Zugriff: 30.08.2017) Almeling, Christopher (2008): Die Auswirkungen der Unternehmenspublizität auf den Kapi- talmarkt: eine empirische Analyse der Kapitalmarktreaktionen auf die Veröffentli- chung von Periodenergebnissen. Univ.-Diss. Frankfurt am Main. http://publikatio- nen.ub.uni-frankfurt.de/frontdoor/index/index/docId/5709 (Zugriff: 30.08.2017) Alphabet, Inc. (2016): Annual Report 2015, Form 10-K. https://abc.xyz/investor/previous/in- dex.html#numbers (Zugriff: 30.08.2017) Amit, Raphael; Zott, Christoph (2001): Value Creation in E-Business. In: Strategic Manage- ment Journal 22, 2001, 6-7, S. -
Ten Digital Trends for 2014
TEN DIGITAL TRENDS FOR2014 1 2 3 4 5 6 7 8 910 1 2 34 5 6 7 8 910 Each year, we challenge ourselves not to predict the future, but to explore the tough questions and exciting opportunities that new technologies pose for our industry and clients. This year will mark the fifth installment of our annual trends report. What are we still talking about? Are there places where we missed the mark? Mobile has made an appearance in every trends report for the last five years. We’ve talked about mobile apps and sites, responsive design and mobile commerce. We witnessed the introduction and meteoric rise of tablets. Yet what I’m most surprised about is that despite many years of seeing the writing on the wall, consumer mobile adoption has far outpaced many brands. This year, we’ll talk about the unlocked potential in mobile loyalty programs and the implications of mobile data. You’ll also see Apple’s new iBeacon program mentioned a few times. We’re very excited about what this new technology could make possible and expect to see some very interesting implementations in 2014. In our 2010 trends report, three years before Oreo’s award-winning Super Bowl campaign, we wrote about the rise of real-time content. It’s become an even more important topic today. This year we’ll look at how social and content are transforming retail, and the new challenges brands are facing in creating content – namely, in producing video cost-effectively and integrating data and creativity in meaningful ways. -
Primary & Secondary Sources
Primary & Secondary Sources Brands & Products Agencies & Clients Media & Content Influencers & Licensees Organizations & Associations Government & Education Research & Data Multicultural Media Forecast 2019: Primary & Secondary Sources COPYRIGHT U.S. Multicultural Media Forecast 2019 Exclusive market research & strategic intelligence from PQ Media – Intelligent data for smarter business decisions In partnership with the Alliance for Inclusive and Multicultural Marketing at the Association of National Advertisers Co-authored at PQM by: Patrick Quinn – President & CEO Leo Kivijarv, PhD – EVP & Research Director Editorial Support at AIMM by: Bill Duggan – Group Executive Vice President, ANA Claudine Waite – Director, Content Marketing, Committees & Conferences, ANA Carlos Santiago – President & Chief Strategist, Santiago Solutions Group Except by express prior written permission from PQ Media LLC or the Association of National Advertisers, no part of this work may be copied or publicly distributed, displayed or disseminated by any means of publication or communication now known or developed hereafter, including in or by any: (i) directory or compilation or other printed publication; (ii) information storage or retrieval system; (iii) electronic device, including any analog or digital visual or audiovisual device or product. PQ Media and the Alliance for Inclusive and Multicultural Marketing at the Association of National Advertisers will protect and defend their copyright and all their other rights in this publication, including under the laws of copyright, misappropriation, trade secrets and unfair competition. All information and data contained in this report is obtained by PQ Media from sources that PQ Media believes to be accurate and reliable. However, errors and omissions in this report may result from human error and malfunctions in electronic conversion and transmission of textual and numeric data. -
Twitter Book for Venture Hacks by Backupify.Com
Twitter book for Venture Hacks by Backupify.com Profile venturehacks Name: venturehacks Location: San Francisco Bio: Good advice for startups. Tweets by @nivi. Brains by @naval. We are investors (Twitter), founders (Epinions), students (life), advisors (billions). 1 / 1.053 Twitter book for Venture Hacks by Backupify.com Updates venturehacks “Internet is one of the primary export industries in the US.” – @fredwilson, http://vh.co/ci4ZsT 2010-06-10 00:03:47 (+00:00) venturehacks “When breakthrough thinking is needed, a fun… environment will generally yield better/faster results.” – @seanellis, http://vh.co/aPJg21 2010-06-09 22:58:35 (+00:00) venturehacks Steve Jobs: The definition of entrepreneurial resiliency http://vh.co/bLj8ZT. /cc @msuster @gruber 2010-06-09 18:45:02 (+00:00) venturehacks Kicklabs has great office space for SF startups http://vh.co/dxEdwL. I'm hanging out there today. Tell'em I sent you: [email protected]. 2010-06-08 22:03:45 (+00:00) venturehacks “We all meet for 3 hours, once a week, and we talk about everything we're doing.” – Steve Jobs http://vh.co/c3CVO9 @ 1:01:20 /cc @jasonfried 2010-06-08 19:10:05 (+00:00) venturehacks “Instead of looking at pixels *under* glass, it's like looking at pixels *on* glass.” – @gruber on iPhone 4's display, http://vh.co/cEQfs7 2010-06-08 01:03:55 (+00:00) venturehacks How to mind fuck people with "wide" questions http://vh.co/at5tQe. I especially like the job interview question. /by @msuster 2010-06-07 21:36:44 (+00:00) venturehacks “Everyone dialed in to the meeting, putting every -
Everyday Life As a Text: Soft Control, © the Author(S) 2016 DOI: 10.1177/2158244016633738 Television, and Twitter Sgo.Sagepub.Com
SGOXXX10.1177/2158244016633738SAGE OpenLahey 633738research-article2016 Article SAGE Open January-March 2016: 1 –9 Everyday Life as a Text: Soft Control, © The Author(s) 2016 DOI: 10.1177/2158244016633738 Television, and Twitter sgo.sagepub.com Michael Lahey1 Abstract This article explores how audience data are utilized in the tentative partnerships created between television and social media companies. Specially, it looks at the mutually beneficial relationship formed between the social media platform Twitter and television. It calls attention to how audience data are utilized as a way for the television industry to map itself onto the everyday lives of digital media audiences. I argue that the data-intensive monitoring of everyday life offers some measure of soft control over audiences in a digital media landscape. To do this, I explore “Social TV”—the relationships created between social media technologies and television—before explaining how Twitter leverages user data into partnerships with various television companies. Finally, the article explains what is fruitful about understanding the Twitter–television relationship as a form of soft control. Keywords data, digital, everyday life, social TV, soft control Introduction into the mysterious world of data. Duhigg tells the tale of how Target uses data science to better understand its custom- A “deluge of data” is a common theme across contemporary ers. One of the more humorous and alarming examples is business and consumer cultures in the United States. Digital how Target cross-references purchases to figure out when a technologies allow those with resources and know-how to family is pregnant, even though they have not told Target. -
A Comparative Study About the Different Modes of Measurement of Social Media Incorporated with Television
A Comparative Study About The Different Modes Of Measurement Of Social Media Incorporated With Television A Thesis Submitted to the Faculty of Drexel University by Nikita Kandath In fulfillment of the requirements for the degree of Masters in Science July 2014 2 © Copyright 2014 Nikita Kandath. All Rights Reserved. ii Table of Contents 1. INTRODUCTION………………………………………………………………………...1 2. LITERATURE REVIEW……………………………………………………………….6 2.1 Comparison table….………………………………………………………….22 2.2 FIGURES……………….………………………………………………………….26 3. A LOOK AT MAJOR SOCIAL NETWORKING MEDIA…...……………...27 3.1 Facebook……………………………………………………………………...….27 3.2 Twitter…………………………………………………………………………….28 4. RESEARCH QUESTIONS…………………………………………………………...33 5. METHODOLOGY...……………………………….…………………………………..34 6. FINDINGS……………………………………………………………………….……....36 7. CONCLUSION…………………………………………………………………………...39 LIST OF REFERENCES………………………………………………………………...43 APPENDIX A: INTERVIEW QUESTIONS………………………………………...49 iii Abstract A Comparative Study About The Different Modes Of Measurement Of Social Media Incorporated With Television Nikita Kandath The growth in social media of audience-generated opinion about television has made it difficult for broadcasters and researchers to assimilate this data to understand the popularity of ratings of the brand they are promoting. Therefore various social media analytical tools have been created. The biggest challenge for broadcasters is to understand and deliberate which mode of analysis works best for easy assimilation. This study gathers data on this information and tries to identify a solution of data that might prove to be suitable for researchers to understand what mode is the most appropriate to deliberate the popularity of television branding according to audience opinions and the current trend. ii 1 CHAPTER 1: INTRODUCTION Social media is now the largest growing online marketing segment as it is the only medium that gives social context to consumer interactions. -
Les Réseaux Sociaux 05062013
Les réseaux sociaux Sommaire 1. Opérations sur les réseaux sociaux en 2012 2. Opérations sur les réseaux sociaux depuis janvier 2013 3. Synthèse des opérations: janvier 2012 - mai 2013 4. Les principaux réseaux sociaux 5. Conclusion 2 1. Opérations sur les réseaux sociaux en 2012 3 Opérations sur les réseaux sociaux en 2012 Acquéreur Cible Activité Cible Pays Cible Montant levé VE janv.-12 Rho Ventures,TimeWarner, RRE Ventures, Union GetGlue réseau social de divertissement USA 12 M$ - janv.-12 Twitter Summify agrégateur de contenu proposant des synthèses des informations issues des réseaux Canada nc - janv.-12 Twitter Dasient plateforme anti-malware USA nc - mars-12 Intro en bourse Yelp site de recommandations USA 123 M$ 900 M$ mars-12 Jaïna Capital , Kima Ventures , Freddy Mini (Netvibes ) Yasound service de création et de partage de radios musicales France nc - mars-12 Omer Ventures Hootsuite plateforme de gestion des réseaux sociaux Canada 20 M$ - avr.-12 FSI, Idinvest, Ventech Viadeo réseau social professionnel France 24 M€ 20 -50 M€ avr.-12 Facebook Instagram application et service de partage de photos USA 1 Md $ 1 Md $ Greylock Partners, Redpoint Ventures, Kleiner Perkins avr.-12 Path réseau social sur mobile USA 40 M$ 250 M$ Caufield , Index Venture , Virgin… Mayfield, Accel Partners, Norwest Venture Partners, avr.-12 Branchout réseau social professionnel USA 25 M$ - Redpoint Venture mai-12 Linkedin Slideshare site de partage de présentations USA 119 M$ 119 M$ mai-12 Facebook Glancee application mobile de géolocalisation USA nc