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Les Réseaux Sociaux 05062013 Les réseaux sociaux Sommaire 1. Opérations sur les réseaux sociaux en 2012 2. Opérations sur les réseaux sociaux depuis janvier 2013 3. Synthèse des opérations: janvier 2012 - mai 2013 4. Les principaux réseaux sociaux 5. Conclusion 2 1. Opérations sur les réseaux sociaux en 2012 3 Opérations sur les réseaux sociaux en 2012 Acquéreur Cible Activité Cible Pays Cible Montant levé VE janv.-12 Rho Ventures,TimeWarner, RRE Ventures, Union GetGlue réseau social de divertissement USA 12 M$ - janv.-12 Twitter Summify agrégateur de contenu proposant des synthèses des informations issues des réseaux Canada nc - janv.-12 Twitter Dasient plateforme anti-malware USA nc - mars-12 Intro en bourse Yelp site de recommandations USA 123 M$ 900 M$ mars-12 Jaïna Capital , Kima Ventures , Freddy Mini (Netvibes ) Yasound service de création et de partage de radios musicales France nc - mars-12 Omer Ventures Hootsuite plateforme de gestion des réseaux sociaux Canada 20 M$ - avr.-12 FSI, Idinvest, Ventech Viadeo réseau social professionnel France 24 M€ 20 -50 M€ avr.-12 Facebook Instagram application et service de partage de photos USA 1 Md $ 1 Md $ Greylock Partners, Redpoint Ventures, Kleiner Perkins avr.-12 Path réseau social sur mobile USA 40 M$ 250 M$ Caufield , Index Venture , Virgin… Mayfield, Accel Partners, Norwest Venture Partners, avr.-12 Branchout réseau social professionnel USA 25 M$ - Redpoint Venture mai-12 Linkedin Slideshare site de partage de présentations USA 119 M$ 119 M$ mai-12 Facebook Glancee application mobile de géolocalisation USA nc - mai-12 NC Hootsuite plateforme de gestion des réseaux sociaux USA 50 M$ ~500 M$ mai-12 Facebook Lightbox application et service de partage de photos RU nc - Rakuten, Andreessen Horowitz, Bessemer Venture mai-12 Pinterest réseau social et de partage de photographies USA 100M$ 1,5 Md$ Partners et FirstMark Capital mai-12 Facebook Karma application mobile de cadeaux USA nc - mai-12 Financière Boscary , Investir en Direct et business angels Travelavenue guide de voyage communautaire France 550 K$ - juin-12 Facebook Face.com société spécialisée dans la reconnaissance faciale sur photos Israël 80 à 100 M$ ~90 M$ juin-12 Atlas Venture , Index Ventures , Michael Arrington’s Snapguide application qui permet de partager des activités , recettes… USA 5 M$ - juin-12 TiE Angels, business angels ShopSocially plateforme de shopping social USA 550 K$ - juin-12 Microsoft Yammer réseau social pour les employés d 'une entreprise USA 1,2 Md $ 1,2 Md $ juil.-12 Betaworks Digg site web communautaire USA 500 K$ (rumeur) 500 K$ juil.-12 Khosla Ventures, Morado Venture Partners, J. Yang Jetpac application de voyage permettant le partage de photos USA 2,4 M$ - juil.-12 Facebook Spool service mobile de marque-page USA nc - juil.-12 Autodesk Socialcam application de partage de vidéos USA 60 M$ - août-12 Lighthouse Capital Partners et Comerica Bank Tagged réseau social pour rencontrer de nouvelles personnes USA 15 M$ - août -12 Facebook Threadsy édite un outil baptisé Swaylo destiné à mesurer l 'influence sociale d 'un utilisateur USA nc - sept.-12 Hootsuite Seesmic éditeur d’application pour les réseaux sociaux France nc - sept.-12 Google Nik Software application de retouche et de partage de photos Allemagne nc - oct.-12 TripAdvisor Wanderfly société spécialisée dans le partage de recommandations sur les voyages USA nc - oct.-12 Twitter Vine société spécialisée dans le partage de vidéos USA nc - oct.-12 Kima Ventures Shoork société spécialisée dans l 'analyse des médias sociaux France 100 K€ - oct.-12 Investisseurs divers Fancy réseau social américain de découverte de produits USA 26,4 M$ 100 M$ oct.-12 Birchmere Ventures, Rincon Ventures Partners, The Resumator éditeur de solutions de recrutement à travers les réseaux sociaux USA 2,1 M$ - oct.-12 Fuse Capital Quantia MD réseau social pour le corps médical USA 12 M$ - nov.-12 New World Private Equity, Charlotte Street Capital Likely solution d 'analyse de données sociales UK 1 M£ - nov.-12 Runa Capital ClipClock outil de partage de vidéos Russie 2,5 M$ - nov.-12 Apple Color Labs réseau social de partage de photos et de vidéos géolocalisées sur iOS et Android USA 7 M$ 7 M$ nov.-12 Connect Ventures, Betaworks, J. Cohen Teleportd plateforme marketing à destination des marques sur Instagram France 1 M$ - déc.-12 Lightspead Venture Partners Snapchat application mobile de partage éphémère de photos USA 485 K$ - déc.-12 Go capital Spreading apps éditeur de la solution de monétisation des réseaux sociaux Spread Button France 0,3 M€ - déc.-12 Liberty interactive TripAdvisor site d'avis de voyageurs USA 300 M$ 8 800 M$ déc.-12 Viadeo Pealk application web spécialisée dans la recherche de professionnels France nc 0-20 M€ source: Euroland Corporate 4 2. Opérations sur les réseaux sociaux depuis janvier 2013 5 Opérations sur les réseaux sociaux depuis janvier 2013 Acquéreur Cible Activité Cible Pays Cible Montant levé VE janv.-13 Pinterest Punchfork site de partage de recettes de cuisine USA nc - janv.-13 Fonds d'amorçage, BA Bistri plateforme de gestion des réseaux sociaux France 2 - janv.-13 Yahoo! Snip It site de partage de photos ("scrapbooking") USA 15 M$ 15 M$ janv.-13 Blackrock Twitter site de microblogging USA 80 M$ 9 Mds $ févr.-13 Greylock Partners, Redpoint Ventures, Kleiner Perkins Caufield,Nextdoor Index Venture, réseau Virgin… social de voisinage USA 21,6 M$ - févr.-13 Twitter Bluefin Lab société spécialisée dans la mesure des commentaires sur les programmes TV USA nc ~50 à 100 févr.-13 Petit Poucet Participation, BA Feeligo application permettant l'achat de cadeaux virtuels sur réseaux sociaux France 0,25 M€ - févr.-13 Cava Capital, Venture Partners extrêmes, Verizon, WIN et LocalresponseAdvancit Capital mise en place de campagne en fonction des données issues des réseaux USA 1,5 M$ - févr.-13 Benchmark Capital Snapchat application mobile de partage éphémère de photos USA 13,5 M$ 60-70 M$ Valiant Capital Management, Andreessen Horowitz site web américain mélangeant les concepts de réseau social et de partage de févr.-13 Pinterest USA 200 M$ 2,5 Mds$ Bessemer Venture Partners, FirstMark Capital photographies févr.-13 BA Tribway plateforme de social shopping France 215 K€ 0-20 M€ mars-13 Facebook Atlas plateforme publicitaire USA 100 M$ (non officiel) - mars-13 Investisseurs divers Dogfinance réseau social professionnel spécialisé dans les domaines financiers France 300 K€ - mars-13 Viadeo Zaizher société spécialiste des applications mobiles pour réseaux sociaux professionnels Chine nc - mars-13 Facebook Storylane société éditrice d'une plateforme de blog simplifiée, similaire à Tumblr USA nc - mars-13 Adam Ludwin, Stuart Ellman, Devon Grundy Albumatic application de partage de photos USA 4,5 M$ - mars-13 2C Invest, Var Business Angels et Paca Investissement. Vedalis knowledge management France 0,35 M€ - mars-13 Alven Capital et Point Nine Capital Mention veille des réseaux sociaux France 0,6 M€ - mars-13 Pinterest Livestar application mobile de recommandations USA nc - mars-13 Amazon Goodreads réseau social littéraire USA 200 M$ (non officiel) 200 M$ mars-13 Kima Ventures, Orefa, Start Capital, BA Fanzy mise en place de programmes de fidélisation sur facebook France 1,5 M€ - application mobile et service web qui agit en tant qu’agrégateur de news et de flux avr.-13 Linkedin Pulse USA 68 M€ 68 M€ RSS avr.-13 Twitter We Are Hunted site de musique USA plusieurs M$ - avr.-13 Sierra Ventures Nexgate protection des marques sur facebook USA 3,5 M$ - Silver Lake Waterman, Andressen Horowitz, O’Reilly avr.-13 AlphaTech Ventures, Spark Capital, et Union Square Foursquare réseau social géolocalisé USA 41 M$ - Ventures). mai-13 Yahoo! Tumblr plateforme américaine de blogs multimédias USA 1100 M$ 1,1 M$ mai-13 Alibaba Weibo réseau social chinois Chine 586 M$ 100 Mds $ mai-13 Sigma Gestion, Orkos Capital Souva éditeur de jeux sociaux France 1,5 M€ mai-13 BA Fanatix réseau social dédié au sport RU 1 M$ - mai-13 Balderton Capital, Debiopharm Uturn réseau social créatif Suisse 13,4 M$ - mai-13 Linkedin Maybe service d'accompagnement à la prise de décision USA nc - mai-13 BA Welovewords réseau social pour auteurs France 0,4 M€ - mai-13 BA Recommend application de recommandations sociales France 0,45 M€ - First Capital Capital, 500 Startups, Accelerator mai-13 réalisation de publicités sur facebook USA 1 M$ - Ventures, Joi Ito, SoftTech VC. SocialWire source: Euroland Corporate 6 3. Synthèse des opérations: janvier 2012 - mai 2013 7 Synthèse des opérations: janvier 2012- mai 2013 Répartition des montants levés (% des montants levés) > 500 M$ 22% Répartition activité des cibles (% du nombre d’opérations) 100 M$<x< 500 M$ 22% 50 M$<x<100 M$ Autres 30% 12% Photos/vidéos 17% Shopping social 3% Gestion des réseaux sociaux 7% < 50 M$ 26% Réseaux soc. professionnels 8% Marketing social Répartition des cibles par zone géographique (% du nombre d’opérations) 8% Autres Réseaux soc. généralistes 5% BtoB 8% Asie 5% 3% Mobile Réseaux soc. spécialisés 7% 9% Analyse des données Avis / Recommandations Europe 9% 7% 28% USA 64% source: Euroland Corporate 8 4. Les principaux réseaux sociaux 9 Les principaux réseaux sociaux Société Description Facebook Réseau social crée en 2004 et ouvert au public en 2006 4 000 salariés environ Site innovant qui doit son succès à la simplicité d'utilisation initiale. Business model: publicité, commissions Nombre de membres actifs/jour : 1,1Mds au T1 2013 (50% sur le mobile) CA 2012 : 5 000 M $ / RN 2012: 1 300 M$ / Trésorerie nette 2012: 8 000 M$ 18 000 M$ levés au total (oct 2007: 240 M$, mai 2009: 200 M$, juin 2010: 120 M$, janv 2011 : 1 500 M$, mai 2012: 16 000 M$) Capitalisation: 59 000M$, Cours: 24,5 $ (vs 38$ à l'PO (mai 2012), soit une capitalisation de 104 000 M$) A fait face à des craintes sur son positionnement tardif sur le mobile (partiellement balayées depuis présentation du T3 2012) et sur le prix des acquisitions (Instagram à 1 Mds$) Foursquare Application mobile et site internet de recommandations d'adresses/activités suivant la localisation de l'utilisateur; lancé en 2009 100 salariés L'application, gratuite, permet de partager et sauvegarder les endroits visités, et d'émettre/recevoir des recommandations sur ceux-ci.
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