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Facebook Y Twitter: El Futuro a Través Sus Adquisiciones

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Facebook Y Twitter: El Futuro a Través Sus Adquisiciones ¡A leer absolutamente! Facebook y Twitter: el futuro a través sus adquisiciones Centrado en book y Twit teléfonos móviles ace ter F ack en térm el p ino an s d er e id a l d e q u u q i s e ic c io $ e n r e $ a s P Monetización Estrategias +90 Medios fuertes de adquisiciones sociales ‘acqui-hiring” basados en imágenes y vídeos START UP I NC. TRABAJO EN PROGRESO ¿Tienen en el punto el mismo de mira? objetivo UNA PUBLICACIÓN DE Mirando hacia atrás: la historia de las adquisiciones de Twitter y Facebook IPO SecondSync Mesagraph Mitro Spindle Lab MoPub Snappy TV Cloudhopper Adgrok Bagcheck Summify Restengine Cabana We Are Haunted Marakana Gnip Tap Commerce adquisiciones Smallthought Systems Backtype Posterous Nclud Vine Bluefin Labs Ubalo Locomatrix NamoMedia Atebis (Tweetie) Fluther Tweetdeck Julpan Dasient Hotspot.ie Clutch.io Crashlytics Lucky Sort Trendrr Cover Cardspring 37 2005 AUG 2007 JUN 2008 JUN 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2011 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2012 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2013 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2014 JAN FEB MAR APR MAY JUN JUL AUG Facebook.com ConnectU Octazen Friendster Chai Lab FB.com Beluga Sofa Friend.ly Instagram Spool Atlas Mobile Technologies Branch Media Pryte Parakey Divvyshot Nexstop Drop.io Rel8tion Daytum Gowalla Momentus Media Face.com Carsabi Hot Studio Onavo Whatsapp Liverail Sharegroove Patents Pursuit Push Pop Press Staircase Glancee Threadsy Osmeta Sportstream Oculus VR Snaptu Strobe Tagtile Acrylic Spaceport.io Protogeo Ov adquisiciones RecRec Mailrank Pieceable Software Parse WhoGlue Lightbox Monoidics 55 Karma Bolt | Peters IPO * Período: adquisiciones recogidas hasta finales de agosto 2014 CaTEGORÍAS “Acqui-hiring” Móvil Vídeo con contratación de talento. Las similitudes por las fotos que publicaban sus amigos. La son incluso más fuertes cuando miramos investigación muestra que el consumo de Análisis de datos Software e-Commerce a la concentración de estas compañías en teléfono móvil ha explotado claramente este telefonía móvil, que representó un 24% de último año, frente al 50% del año pasado. Publicidad Social Social TV las transacciones de Twitter y un 36% de las de Facebook. Cuando se trata de medios Pero ahora bien, ¿deberíamos asumir, como sociales basados en imagen y vídeo, ambas han muchos hacen, que Facebook y Twitter tienen la misma meta final? Incluso en la base de y oportunidades para que la empresa estado en competencia directa – por ejemplo, ¿EXISTE UNA SITUACIÓN las mismas, ambas redes son completamente evolucione. Los profesores de historia se ha sabido que Twitter intentó obtener DE RIVALIDAD ENTRE diferentes. Facebook es una red construida en dicen que la mejor manera de predecir Instagram1 antes de que Facebook lo hiciera. FACEBOOK Y TWITTER? torno a vínculos sociales con la expectativa de el futuro es examinar el pasado, por lo PASADO, ADQUISICIÓN Y Pero entonces, ¿son realmente sorprendentes compartir cosas en un grupo social cerrado, tanto, ¿qué pueden decirnos las pasadas FUTURO estas similitudes? Un estudio de ROI Research mientras que Twitter, por definición, es adquisiciones de Facebook y Twitter sobre lo En general, una adquisición, ya sea por de 20122, el mismo año en el que Facebook público. Aunque la monetización es claramente que les depara el porvenir a las empresas? patentes, talento o algo entre medias, adquirió Instagram, demostró la creciente el foco de sus preocupaciones y ambos puede decir mucho sobre la dirección que importancia de los medios visuales. Cuando luchan por ingresos publicitarios, ¿por qué En conjunto, Facebook y Twitter han va a tomar una empresa. En una industria se les preguntó a los participantes qué era lo deberíamos asumir que quieren lo mismo? adquirido unas 90 empresas en los últimos que se desarrolla tan rápido, como son los que más disfrutaban con los medios sociales, años, y si examinamos esas adquisiciones, medios sociales, no es sorprendente que la mayoría de los encuestados se decantaban ocurran una gran cantidad de adquisiciones emergen algunas tendencias claras. Ambas y que los dos gigantes del sector, Facebook compañías tienen estrategias de “acqui-hire” extremadamente fuertes – aproximadamente y Twitter, aparezcan como líderes del pack. 1 un 64% de las compras de Facebook y un 44% http://bits.blogs.nytimes.com/2012/12/16/disruptions-instagram-testimony-doesnt-add-up-2/?_php=true&_ type=blogs&_r=0 Cada adquisición conlleva nuevas habilidades de las de Twitter, pueden estar relacionadas 2 http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck 2 3 Facebook ha adquirido En el futuro es posible que entres El futuro de Facebook puede que no diga “Facebook” en contacto con Facebook, sin siquiera saberlo compañías desde 2005 lugar m “Facebook ya un ás Nah, ya no es visto ProtogeoOy es c Whatsapp como guay” o on no utilizo d e es mucho Instagram n c Facebook Los tres más caros tsa u t más guay ha pp W m a l d Oculus VR o launch of internet.org E us V Whatsapp cul R $19 O g se está quedando sin billion sta ram $2 In su propia marca billion $1 1 billion ¿Por qué? Facebook se está separando de 2 3 Mark Zuckerberg La Gran Red Social Lanzamiento de Creative Labs, laboratorio creativo de FB ¿UNA NUEVA CARA paRA FACEBOOK? Desde sus comienzos, Facebook ha seguido un cabo diferentes iniciativas para expandir su o “Menciones”, y toma decisiones deliberadas Mientras que muchos discutirán que Facebook mismo patrón de adquisiciones en sus primeras alcance y establecer una conexión global. Esto de lanzar aplicaciones con nombres compite con Twitter – la realidad de la situación etapas, al contratar el equipo y después eliminar puede deberse a que, como Mark Zuckerberg independientes bajo el paraguas de Facebook, es que Facebook quiere llegar mucho más lejos. el servicio o absorberlo en la marca de Facebook. ha admitido, Facebook ya no es visto como en lugar de herramientas de Facebook que Aunque Facebook ha jugado con muchas de las “guay”3. Ha comparado la situación actual de operan dentro de su plataforma. Con el características de Twitter, como los hashtags6, A pesar de todo, durante los dos últimos años, Facebook con la electricidad – una utilidad lanzamiento de estas nuevas aplicaciones – y su algoritmo7 de suministro de noticias esta estrategia parece que cambia. De las universal. Esto es una gran pista sobre los podemos observar que Facebook se aleja del con la esperanza de recoger más noticias cuatro grandes adquisiciones hechas por la planes de Zuckerberg para la compañía. concepto de “una gran red social”. Aunque “reales” (en vez de publicidad en Internet), empresa, tres de ellas – WhatsApp, Oculus VR esta estrategia no está limitada a nuevas tiene mucho sentido para un conglomerado y ProtogeoOy operan de manera independiente Mark Zuckerberg parece que siempre ha apps, ya que Zuckerberg ha admitido que de medios sociales que quiera incorporar como marcas autónomas sin ser absorbidas tenido un interés genuino por hacer del están en un proceso de “desempaquetar la una fuente de noticias reales como parte de por la marca de Facebook. Esto es una mundo un lugar más interconectado. El año gran aplicación azul”5. Pudimos ver la primera su actividad. Con sus recientes adquisiciones fuerte pista del hecho de que Facebook tiene pasado, lanzó Internet.org, un proyecto para gran indicación de esto con la decisión de en las áreas de juegos de realidad virtual mayores ideas para la marca que continuar mejorar el acceso a Internet alrededor de todo cambiar los mensajes de la página principal (Oculus), seguimiento de la salud (ProtogeoOy), como una simple plataforma social. De hecho, el mundo. Notablemente, aunque Facebook a una aplicación de Messenger separada. La fotos (Instagram), mensajes (WhatsApp) e Facebook podría estar en camino a una estuvo bastante implicado en el proyecto, se nueva aplicación de Messenger ha sido creada innumerables otras adquisiciones en el área de enorme conglomeración de medios sociales. ha posicionado como una “asociación mundial con funcionalidad básica, con relativamente la telefonía móvil, discusiones/descubrimientos entre los líderes de la tecnología, organizaciones poco en términos de diseño elaborado o sociales. Es obvio que Facebook no se va a Nuestra primera pista sobre las ambiciones no lucrativas, comunidades locales y expertos”4. de marca. Esta aproximación va dirigida a quedar ahí, pero ¿qué gran empresa lo haría? de Facebook es que no intenta reforzar la convertir a Facebook en algo general, producir marca tal y como la conocemos. En todo caso, Además, con la creación de Creative servicios esenciales y convertirla menos en Facebook se aleja de su propia marca – afloja Labs, Facebook produce múltiples nuevas una plataforma y más en un conglomerado. su apego al nombre de Facebook al llevar a aplicaciones, todas con nombres como “Papel” 5 http://www.nytimes.com/2014/04/17/technology/the-future-of-facebook-may-not-say-facebook.html?_r=0 6 http://techcrunch.com/2013/06/27/facebook-related-hashtags/ 3 http://www.businessinsider.com/mark-zuckerberg-admits-coolness-is-done-for-us-2013-9#ixzz2pLfvCeyc 7 http://www.theverge.com/2013/12/2/5168072/facebook-news-feed-algorithm-update-promotes-good-news- 4 http://internet.org/about over-memes 4 5 Compañías de periódicos y medios En los últimos dos años... de comunicación Cinco adquisiciones de TV Social e lo = al es d que r crisis monetaria de contenido re ea po lme em nt ti e t Estrategia E-commerce n r e a s o t con apariencia de botón Messagraph t a a T w D i t t compra ahora e r SecondSync TwitterGobernaráLasNoticias Snappy TV a apoyar el s La estrategia de marketing de Twitter par er n vic ió io c d a e Bluefin Labs iz Gana el t n e o and El mensaje correcto n t momento o ic Trendrr i a M En el lugar correcto s En el momento adecuado El futuro de Twitter Resonancia será el de un servicio e-commerce publicidad social potente social global de noticias $ Esto le permitirá a Twitter desarrollar móvil tv su presencia cross-media #TWITTERGOBERNARÁLASNOTICIAS Y CONTINUARÁ SU que un 81% de los ingresos por publicidad en la página de newsfeed.
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