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The a to Z of Social Media

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FACT SHEET 4 THE A TO Z OF SOCIAL MEDIA A Blogroll: a list of sites displayed in the sidebar of blog, showing which other blogs the blog-owner AddThis: a social bookmarking service that provides reads regularly. a code users can put on their websites so that when people visit that site, they have the option to share BoardReader: a free search engine that allows users via Facebook, Twitter, etc. Its analytics service can to search for keywords only in posts and titles of show you which pages are trending, where people are online forums. interacting with your brand, and what they’re saying about your content on Twitter. Boxee: a social video application that allows users to watch online videos on their TVs and computers. Algorithm: a set of formulas developed for a computer Users can share and watch videos from a variety of to perform a certain function. This is important in the online videos sources for free. social sphere as the algorithms sites like Facebook and Google use are critical for developing content- Bookmarking: allows you to mark something you sharing strategies. found important, enjoyed, or where you left off to continue reading later. Bookmarking is made possible Application Programming Interface (API): a via online services such as Delicious. documented interface that allows one software application to interact with another application. An example of this is the Twitter API. C Avatar: an image or user name that represents a person online within forums and social networks. Chat: refers to any kind of communication over the Internet but traditionally refers to one-to-one communication through a text-based chat application B commonly referred to as instant messaging applications. Champions: the online enthusiasts willing and BackType: a social media analytics company that confident to get things moving by posting messages, helps companies measure their social engagement. responding, and helping others on your behalf. Bitly: a free URL shortening service that provides Circles: groups of connections, such as colleagues or statistics for the links users share online. Bitly is family, on Google+. When you want to share content popularly used to condense long URLs to make them with only these individuals, you include that specific easier to share on social networks such as Twitter, Circle in your post’s sharing options. which have a 140 character limit. Collecta: a real-time search engine that includes Blip.TV: an online video sharing site that provides both results from blogs, microblogs, news feeds and photo a free and paid platform for individuals and companies. sharing services as they are published. Blog: An abbreviation of the words ‘web log’, blogs are Collective Intelligence: a shared or group intelligence sites or news feeds, usually maintained by an individual that emerges from the collaboration and competition of or a business with regular entries of commentary, many individuals and appears in consensus decision- descriptions of events, or other material such as making in social networks. graphics or video. Comment: a response to a blog post or message on Blogger: a free blogging platform owned by Google a social network. Comments are the primary form of that allows individuals and companies to host and two-way communication on the social web. publish a blog. Community building: the process of recruiting Blogosphere: the term used to describe the totality followers, helping them to find shared interests and goals, of blogs on the Internet, and the conversations taking use the technology, and develop useful conversations. place within that space. BELLA MEDIA GROUP PTY LTD www.bellamedia.com.au page 1 FACT SHEET 4 THE A TO Z OF SOCIAL MEDIA FACT SHEET 4 THE A TO Z OF SOCIAL MEDIA C continued Eventbrite: a free or paid-for online event management G continued Instant Messaging (IM): a form of real-time, direct and ticketing service. text-based communication between two or more people, conducted online. Compete: a web-based application that offers users Google Reader: an RSS reader that allows you to and businesses web analytics and enables people F aggregate various blogs and sites and collect updates to compare and contrast the statistics for different to new content in one location. Google closed this J websites over time. service down in May 2013. Facebook: a social utility that connects people with Connections: the contacts you ‘connect’ with on a friends and others who work, study, and live around Gowalla: a social network in which friends share Joomla: a content management system (CMS) that LinkedIn account. them. Facebook is the largest social network in the their locations and connect with others in close enables users to build websites and online applications. world with more than 1 billion users. psychical proximity. Content: text, pictures, video and any other meaningful material that is posted on the Internet. Firefox: an open-source web browser. It has emerged Groundswell: a social trend in which people use K as one of the most popular web browsers on the technologies to get the things they need from each Content management systems (CMS): software Internet and allows users to customise their browser other, rather than from traditional institutions. packages designed to give the user control over the through the use of third-party extensions. Klout: an online tool designed to measure a person’s design and update of web pages, document stores, or brand’s influence across social media platforms. blogs, wikis, and other tools. Flickr: a social network designed to help people H share their photographs. Creative Commons: a nonprofit corporation L dedicated to making it easier for people to share and Flipboard: an app for Android and iOS that aggregates Hangout: a video service on Google+ that allows you build upon the work of others, consistent with the online content and presents it in a magazine-format. to video chat with up to 10 Google+ users at a time. rules of Copyright. It provides free licenses and other Lifecasting: the continual broadcast of events in a legal tools to mark creative work with the freedom the Forum: an online discussion site or message board Hashtag: a tag used on Twitter, Facebook and person’s life through digital media. creator wants it to carry, so others can share, remix, that originated as the modern equivalent of a traditional Instagram to allow people to search for similar content. use commercially, or any combination thereof. bulletin board. A hashtag is a word or phrase preceded by a ‘#’. Like: a quick way of showing approval of another’s post on Facebook. Crowd sourcing: a means of harnessing the skills Follow Friday: a trend established on Twitter that hi5: a social network focused on the youth market. and enthusiasm of those outside an organisation uses the hashtag #ff. Users select other usernames Link Building: part of search engine optimisation in who are prepared to volunteer their time or resources and tweet them with #ff in their post, meaning they HootSuite: a social media management system that which website owners develop strategies to generate contributing content and solving problems. recommend following those Twitter users. helps brands streamline campaigns across social links to their site from other websites with the hopes of networks such as Twitter, Facebook, LinkedIn, and improving their search engine ranking. Foursquare: a geo-based social network that allows Google+ Pages. D people to share their location and connect with others LinkedIn: a business-oriented social networking site. in close physical proximity. Founded in December 2002 and launched in May I 2003, it is mainly used for professional networking. Delicious: a free online bookmarking service that lets Friends: Individuals you have invited or accepted as As of June 2010, LinkedIn had more than 70 million users save website addresses publicly and privately contacts on Facebook. registered users, spanning more than 200 countries online so they can be accessed from any device Inbound Marketing: a style of marketing that and territories worldwide. connected to the Internet and shared with friends. essentially focuses permission-based marketing G techniques that businesses can use to get found by Digg: a social news website that allows members to potential customers, convert those prospects into Lurker: a person who reads discussions on a submit and vote for articles. Articles with the most votes leads and customers, and analyse the process along message board, newsgroup, social network, or other appear on the homepage of the site and subsequently Google Chrome: a free web browser produced by the way. Inbound marketing leverages tactics such interactive system, but rarely or never participates in are seen by the largest portion of the site’s membership, Google that fully integrates into its online search system as SEO, blogging, social media, lead generation, the discussion. as well as other visitors. as well as other applications. email marketing, lead nurturing, and analytics. It is in direct contrast to outbound marketing, which Disqus: a comment system and moderation tool that Google Documents: a number of web-based tools utilises traditional interruptive marketing tactics such M lets you add next-gen community management and for word processing, presentations, and spreadsheet as direct mail, trade shows, print and TV advertising, social web integration to any site on any platform. analysis. All documents are stored and edited online and cold calling. and allow multiple people to collaborate on a document Malware: short for ‘malicious software’, is software in real-time. Instagram: a photo and video sharing application that used or programmed by attackers to disrupt computer E lets users take photos and videos, apply filters, and operation, gather sensitive information or gain access Google+: The social network developed by Google to share their content instantly on the Instagram network to private computer systems.
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