fact sheet 4 The A to Z of

A Blogroll: a list of sites displayed in the sidebar of , showing which other the blog-owner AddThis: a service that provides reads regularly. a code users can put on their so that when people visit that site, they have the option to share BoardReader: a free search engine that allows users via , , etc. Its analytics service can to search for keywords only in posts and titles of show you which pages are trending, where people are online forums. interacting with your , and what they’re saying about your content on Twitter. Boxee: a social video application that allows users to watch online videos on their TVs and computers. Algorithm: a set of formulas developed for a computer Users can share and watch videos from a variety of to perform a certain function. This is important in the online videos sources for free. social sphere as the algorithms sites like Facebook and Google use are critical for developing content- Bookmarking: allows you to mark something you sharing strategies. found important, enjoyed, or where you left off to continue reading later. Bookmarking is made possible Application Programming Interface (API): a via online services such as Delicious. documented interface that allows one software application to interact with another application. An example of this is the Twitter API. C Avatar: an image or user name that represents a person online within forums and social networks. Chat: refers to any kind of communication over the Internet but traditionally refers to one-to-one communication through a text-based chat application B commonly referred to as instant messaging applications. Champions: the online enthusiasts willing and BackType: a social media analytics company that confident to get things moving by posting messages, helps companies measure their social engagement. responding, and helping others on your behalf.

Bitly: a free URL shortening service that provides Circles: groups of connections, such as colleagues or statistics for the links users share online. Bitly is family, on Google+. When you want to share content popularly used to condense long URLs to make them with only these individuals, you include that specific easier to share on social networks such as Twitter, Circle in your post’s sharing options. which have a 140 character limit. Collecta: a real-time search engine that includes Blip.TV: an online video sharing site that provides both results from blogs, microblogs, news feeds and photo a free and paid platform for individuals and companies. sharing services as they are published.

Blog: An abbreviation of the words ‘web log’, blogs are Collective Intelligence: a shared or group intelligence sites or news feeds, usually maintained by an individual that emerges from the collaboration and competition of or a business with regular entries of commentary, many individuals and appears in consensus decision- descriptions of events, or other material such as making in social networks. graphics or video. Comment: a response to a blog post or message on Blogger: a free blogging platform owned by Google a social network. Comments are the primary form of that allows individuals and companies to host and two-way communication on the social web. publish a blog. Community building: the process of recruiting Blogosphere: the term used to describe the totality followers, helping them to find shared interests and goals, of blogs on the Internet, and the conversations taking use the technology, and develop useful conversations. place within that space.

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C continued Eventbrite: a free or paid-for online event management G continued Instant Messaging (IM): a form of real-time, direct and ticketing service. text-based communication between two or more people, conducted online. Compete: a web-based application that offers users Google Reader: an RSS reader that allows you to and businesses and enables people F aggregate various blogs and sites and collect updates to compare and contrast the statistics for different to new content in one location. Google closed this J websites over time. service down in May 2013. Facebook: a social utility that connects people with Connections: the contacts you ‘connect’ with on a friends and others who work, study, and live around Gowalla: a social network in which friends share Joomla: a content management system (CMS) that LinkedIn account. them. Facebook is the largest social network in the their locations and connect with others in close enables users to build websites and online applications. world with more than 1 billion users. psychical proximity. Content: text, pictures, video and any other meaningful material that is posted on the Internet. Firefox: an open-source web browser. It has emerged Groundswell: a social trend in which people use K as one of the most popular web browsers on the technologies to get the things they need from each Content management systems (CMS): software Internet and allows users to customise their browser other, rather than from traditional institutions. packages designed to give the user control over the through the use of third-party extensions. Klout: an online tool designed to measure a person’s design and update of web pages, document stores, or brand’s influence across social media platforms. blogs, wikis, and other tools. Flickr: a social network designed to help people H share their photographs. Creative Commons: a nonprofit corporation L dedicated to making it easier for people to share and Flipboard: an app for Android and iOS that aggregates Hangout: a video service on Google+ that allows you build upon the work of others, consistent with the online content and presents it in a magazine-format. to video chat with up to 10 Google+ users at a time. rules of Copyright. It provides free licenses and other Lifecasting: the continual broadcast of events in a legal tools to mark creative work with the freedom the Forum: an online discussion site or message board Hashtag: a tag used on Twitter, Facebook and person’s life through digital media. creator wants it to carry, so others can share, remix, that originated as the modern equivalent of a traditional Instagram to allow people to search for similar content. use commercially, or any combination thereof. bulletin board. A hashtag is a word or phrase preceded by a ‘#’. Like: a quick way of showing approval of another’s post on Facebook. Crowd sourcing: a means of harnessing the skills Follow Friday: a trend established on Twitter that hi5: a social network focused on the youth market. and enthusiasm of those outside an organisation uses the hashtag #ff. Users select other usernames Link Building: part of search engine optimisation in who are prepared to volunteer their time or resources and tweet them with #ff in their post, meaning they : a social media management system that which owners develop strategies to generate contributing content and solving problems. recommend following those Twitter users. helps streamline campaigns across social links to their site from other websites with the hopes of networks such as Twitter, Facebook, LinkedIn, and improving their search engine ranking. Foursquare: a geo-based social network that allows Google+ Pages. D people to share their location and connect with others LinkedIn: a business-oriented social networking site. in close physical proximity. Founded in December 2002 and launched in May I 2003, it is mainly used for professional networking. Delicious: a free online bookmarking service that lets Friends: Individuals you have invited or accepted as As of June 2010, LinkedIn had more than 70 million users save website addresses publicly and privately contacts on Facebook. registered users, spanning more than 200 countries online so they can be accessed from any device Inbound Marketing: a style of marketing that and territories worldwide. connected to the Internet and shared with friends. essentially focuses permission-based marketing G techniques that businesses can use to get found by : a social news website that allows members to potential customers, convert those prospects into Lurker: a person who reads discussions on a submit and vote for articles. Articles with the most votes leads and customers, and analyse the process along message board, newsgroup, social network, or other appear on the homepage of the site and subsequently Google Chrome: a free web browser produced by the way. Inbound marketing leverages tactics such interactive system, but rarely or never participates in are seen by the largest portion of the site’s membership, Google that fully integrates into its online search system as SEO, blogging, social media, lead generation, the discussion. as well as other visitors. as well as other applications. email marketing, lead nurturing, and analytics. It is in direct contrast to outbound marketing, which Disqus: a comment system and moderation tool that Google Documents: a number of web-based tools utilises traditional interruptive marketing tactics such M lets you add next-gen community management and for word processing, presentations, and spreadsheet as direct mail, trade shows, print and TV advertising, social web integration to any site on any platform. analysis. All documents are stored and edited online and cold calling. and allow multiple people to collaborate on a document Malware: short for ‘malicious software’, is software in real-time. Instagram: a photo and video sharing application that used or programmed by attackers to disrupt computer E lets users take photos and videos, apply filters, and operation, gather sensitive information or gain access Google+: The social network developed by Google to share their content instantly on the Instagram network to private computer systems. rival Facebook. and other social networks like Facebook, Flickr, Twitter, Ebook: the electronic equivalent of a book, with page and Foursquare. Mashup: a post containing multiple types of media turn technology. drawn from pre-existing sources to create new content.

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M continued PostRank: monitors and collects social engagement S continued V related to content around the web.

Meme: a thought, idea, joke, or concept typically : a popular desktop and mobile social : a mobile app owned by Twitter that enables its presented as an image with text above and below it. Q application. Using APIs, Seesmic allows users to share users to create and post video clips. Video clips created content on social networks such as Twitter and Google with Vine have a maximum length of 6 seconds. MySpace: a social networking website owned by Buzz from the same application. News Corporation. MySpace became the most Qik: an online video streaming service that lets users Vimeo: a video-sharing website on which users can popular social networking site in the United States in stream video live from their mobile phones to the web. Sentiment: the attitude of user comments related to upload, share and view videos. June 2006 and was overtaken internationally by its a brand online. Some social media monitoring tools main competitor, Facebook, in April 2008. Quantcast: an online tool that provides information on measure sentiment. website traffic and demographics for websites and is W Punchbowl.com: a social site that facilitates party primarily used by online advertisers looking to target SlideShare: an online social network for sharing planning and provides members with ideas, invitations, specific demographics. presentations and documents. favours, gift registries, photo/video sharing, and more. Widget: a generic type of software application Skype: a free tool that allows for text, audio, and comprising portable code intended for one or more R video chats between users. Additionally, users can different software applications and platforms. N purchase plans to receive phone calls through their Skype account. Wiki: a web page or set of pages that can be edited Real-Time Search: the method of indexing content collaboratively. News Feed: a real-time feed of news from a certain being published online into search engine results with Social Media: media designed to be disseminated source, such as Facebook. virtually no delay. through social interaction, created using highly WordPress: a free and open source blogging tool and accessible and scalable publishing techniques. a content management system (CMS). WordPress is : a social news site similar to Digg that is built used by over 14.7% of Alexa Internet’s ‘top 1 million’ O upon a community of users who share and comment Social Media Monitoring: the process of monitoring websites, and as of August 2011 manages 22% of all on stories. and responding to mentions related to a business that new websites. It is currently the most popular blogging occur in social media. system in use on the Web, powering over 60 million Opera: an open-source web browser, used as the Renren: a Chinese social networking service that websites worldwide. default browser on some gaming systems and exists as the Chinese remake of Facebook. It is popular StumbleUpon: a free web-browser extension that mobile devices. amongst college students and has around 31 million acts as an intelligent browsing tool for discovering and active users. sharing web sites. Y Orkut: a social networking website owned and operated by Google. The website is named after Retweet: the action of ‘re-posting’ someone else’s its creator, Google employee Orkut Büyükkökten. Twitter post. T YouTube: a video-sharing website, created in February Although Orkut is less popular in the United States 2005 and owned by Google since late 2006, on which than competitors Facebook and MySpace, it is one of users can upload, view and share videos including the most visited websites in India and Brazil. RSS (Really Simple Syndication): a web feed Tag Cloud: a visual depiction of user-generated tags, movie clips, TV clips, and music videos, as well as format that users can subscribe to, which is used or the most frequently used words in a site, typically amateur content such as video blogging, short original to publish frequently updated content such as blogs used to describe the content of web sites. videos, and educational videos. P and videos. Technorati: a popular blog search engine that also RSS Reader: an RSS aggregator that allows users provides categories and authority rankings for blogs. Pandora: a social online radio station that allows users to aggregate articles from multiple websites into one to create stations based on their favourite artists and place using RSS feeds. Timeline: the name given to the current Facebook types of music. user interface.

Permalink: an address or URL of a particular post S TweetDeck: a social media dashboard application within a blog or website. designed to help the management of multiple Twitter and Facebook accounts. Podcast: a series of digital media files, either audio Scribd: a tool for turning document formats such as or video, that are released episodically and often PDF, Word, and PowerPoint into a web document for downloaded through an RSS feed. viewing and sharing online. U

Posterous: a blogging and content syndication Search Engine Optimization (SEO): the process platform that allowed users to post content from any of improving the volume or quality of traffic to a URL: Unique Resource Locator is the technical term computer or mobile device by sending an e-mail. It website from search engines via unpaid or organic for a web address. was closed in 2012. search traffic.

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