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10 Free Metrics Tools for Actionable Analytics

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10 Free Metrics Tools for Actionable Analytics INTERNET AT LIBERTY 10 FREE METRICS TOOLS FOR ACTIONABLE ANALYTICS Google Analytics Klout Google Analytics should be the No. 1 metrics Klout offers a daily summary of your organiza- tool in your arsenal. You get super-rich insights tion’s or team members’ social media influence, into your site traffic and user behavior — for with a ranking that factors in reach and impact free. Create better-targeted ads, measure your on Twitter (metrics such as retweets, follower site engagement goals, track Web-enabled counts, list memberships), Facebook and phones, mobile apps and even social referrals. LinkedIn. Also look at PeerIndex. Facebook Insights Social Page Evaluator Facebook Insights resembles Google Analyt- The Social Page Evaluator by Vitrue ics in many ways. As a Page admin, your dash- looks at your post quality and the number board gives you access to a trove of data: daily of people who have liked your Facebook active users, monthly active users, daily new Pages. It shows your effectiveness on likes, daily interactions such as comments, Facebook vs. your potential. What makes geographic location of your visitors, external this killer is that you can adjust your referrals, internal link traffic and more. earned media value using a slider. PostRank EdgeRank Checker PostRank provides detailed information on EdgeRank Checker steps you through the Tweets, stumbles, Diggs and FriendFeed all in process of determining how effective your one place. It’s suited to blogs and websites Facebook Page is in reaching your followers. with a lot of content. Under its free plan, you No download necessary. The higher your Edg- can track and compare your sites and your eRank score, the more likely it is to be visible competition — up to five sites in all — to get on a fan's Top News feed. the full picture of your social engagement. Feedburner Woopra Now owned by Google, Feedburner is the Woopra is a Web analytics tool that pro- easiest way to roll your own feed. It’ll tell you vides real-time data about how your users how many people have subscribed to your behave. You can see where a visitor came blog or site. Dig deeper and you’ll find your from, her location, the actions she per- Feed Stats Dashboard, revealing average sub- forms and where she goes. We prefer scribers, reach, popular feed items and more. Bronze ($4.95/mo.) over the free version. SEMRush Twitalyzer There are a wealth of Twitter metrics tools, but Plunk your blog or website url into SEM- the one we like best is Twitalyzer, which works Rush’s search field atop the page and it will for any Twitter account and gives you informa- show you the keywords you rank for, what tion about your impact score (percentile score) your competitors rank for and more. Pair and the type of influencer you are, among other this with Google Keyword Tool to devise a things. list of keywords you want to rank for. Created by Socialbrite.org / For more info: [email protected] / Download this flyer: http://bit.ly/metricstools SOCIAL MEDIA FOR SOCIAL GOOD CAMP 10 MOBILE APPS FOR SOCIAL GOOD! GoodGuide Find Green Locate green and sustainable busi- GoodGuide lets you to scan the barcode nesses with this app. Looking for a of a product while you’re shopping and farmer’s market within walking distance? immediately receive ratings regarding its Find Green will note your location and healthfulness, environmental impact and social responsibility. How cool is that? search its database of more than 60,000 businesses to help you find one. Sparked Give Work Sparked lets you spend a few minutes of Created by CrowdFlower and Sama- spare time completing missions for source, the Give Work app asks users to causes you’re passionate about. (It’s still complete simple tasks that check the called The Extraordinaries in the App work done by Samasource’s refugee Store.) On your train commute to work, workforce. It provides a sort of quality rate tweets from SXSW or tag photos for a assurance while increasing the quality of museum instead of playing Solitaire. life for Kenyan refugee workers. CauseWorld Catalista CauseWorld lets you check in at your fa- Catalista helps you find timely,local volun- vorite stores via your iPhone or Android teer opportunities, rate them and share your and rack up Karma points. You can then good deed with the world. Read to kids, donate to a favorite cause without spend- deliver meals to the elderly, clean up a park ing a dime. Corporate sponsors fund the or give $10. No matter what you do, pitching causes and organizations you care about. in makes a difference. For iPhone & Android. Do Good SnapImpact The Do Good app for the iPhone, from SnapImpact connects potential volun- Mobil33t LLC, asks the question, What if teers with opportunities in their area. The 300,000 people did the same random act app searches All For Good’s database of of kindness in one day? DoGood lever- volunteer opportunities by location, pro- ages millions of iPhones & iPods to unite viding users with a variety of options to individual acts of kindness into a signifi- give back to their local community. cant movement. mGive MobileRice mGive puts the power to donate in the The MobileRice app tests your vocabu- hands of anyone with an SMS plan. For a lary skills while donating grains of rice fee, nonprofits can register with mGive through the World Hunger Programme. and ask supporters to text donations in Match words with their definitions or increments of $5 or $10. synonyms and help diminish hunger. The app is connected to the website, which has collected 77 billion grains in 2 1/2 years — enough rice to feed millions. Download this flyer: http://bit.ly/10mobileapps Created by Socialbrite.org INTERNET AT LIBERTY 10 SOCIAL MEDIA MONITORING TOOLS Social Mention HootSuite Social Mention is a social media search HootSuite is our favorite social media engine that searches for keywords on dashboard. You can track results and social media platforms (blogs, com- use Twitter lists to check on what peo- ments, bookmarks, events, videos) and ple in a specific sector are talking about. provides graphic illustrations or charts Free for one person, $5-$15/mo. for showing mentions per day or week. other team members. Twitter Topsy Twitter Advanced Search is the best way Enter a search term on Topsy, such as the to ferret out tweets about a targeted sector. name of your cause or nonprofit, and Look for keywords, search by location, date you'll get results showing what users are or with other filters. Track is a little-known saying on Twitter and Google+. Fine-tune Twitter feature that lets you track keywords your results to see only what users are and have them sent directly to your mobile saying within the hour, or up to 30 days phone as soon as they’re posted. Addict-o-matic Trackur Addict-o-matic lets you instantly create a An online reputation management and social custom page with the latest buzz on a given media monitoring tool, Trackur is Google Alerts topic. The browser-based tool offers a one- on steroids. It will deliver results to your inbox, stop customized site for seeing results RSS feed or Web-based dashboard. Quickly across multiple social media channels. monitor your reputation, check on trends and analyze media mentions for your brand. 4 plans cost $18-$377/month. Sprout Social Thrive Chicago-based Sprout Social lets you target Thrive is an all-in-one social media tool that and discover new customers or supporters, lets you listen, publish, report and engage with monitor your brand across the social Web, or- donors and supporters. Features like contact ganize your social networks and manage up to tagging and sorting, automated keyword five identities with the basic plan. The service searching and conversation archiving help you offers an easy-to-digest summary of what’s cultivate relationships over time, turning fans happening online around your social presence. into donors. Wildfire WatchThatPage Wildfire, which creates interactive Sometimes you’d like to know when up- promotions on social sites, has a tool, dates take place to an important Web page Social Media Monitor, that tracks and — say, your Wikipedia page or key pages compares how nonprofits and brands are on your competitors’ sites. Instruct Watch- performing on Facebook and Twitter. ThatPage to keep tabs on any Web page, and you’ll receive an alert any time a change is made to the page. Created by Socialbrite.org / For more info: [email protected] / Download this flyer: http://bit.ly/10monitoring INTERNET AT LIBERTY 10 steps to a successful campaign Listen Set clear goals Set up a listening post to observe what Define your goals you and 1 your target community is discussing. 2 determine the metrics you Engage before asking for support. want to measure to see how your campaign is doing. Create a clear call to action Inspire with personal stories Motivate people to act with clear, simple Make an emotional connection with read- 3 steps. Boil down your cause to a strong 4 ers by telling compelling personal stories single sentence. Ask strangers if they that they’ll want to share. Use videos, understand what you want them to do. photos, mashups (Animoto) to achieve maximum impact. Make us feel. Find your champions Use multiple integrated channels Use your listening post to identify high- Use the right mix of media to spread 5 value influencers for your cause. Establish 6 your message: email, blog, Facebook, a rapport and only then reach out.
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