INTERNET AT LIBERTY 10 FREE METRICS TOOLS FOR ACTIONABLE ANALYTICS

Google Analytics Klout Google Analytics should be the No. 1 metrics Klout offers a daily summary of your organiza- tool in your arsenal. You get super-rich insights tion’s or team members’ influence, into your site traffic and user behavior — for with a ranking that factors in reach and impact free. Create better-targeted ads, measure your on (metrics such as retweets, follower site engagement goals, track Web-enabled counts, list memberships), and phones, mobile apps and even social referrals. LinkedIn. Also look at PeerIndex.

Facebook Insights Social Page Evaluator Facebook Insights resembles Google Analyt- The Social Page Evaluator by Vitrue ics in many ways. As a Page admin, your dash- looks at your post quality and the number board gives you access to a trove of data: daily of people who have liked your Facebook active users, monthly active users, daily new Pages. It shows your effectiveness on likes, daily interactions such as comments, Facebook vs. your potential. What makes geographic location of your visitors, external this killer is that you can adjust your referrals, internal link traffic and more. earned media value using a slider.

PostRank EdgeRank Checker PostRank provides detailed information on EdgeRank Checker steps you through the Tweets, stumbles, Diggs and FriendFeed all in process of determining how effective your one place. It’s suited to and websites Facebook Page is in reaching your followers. with a lot of content. Under its free plan, you No download necessary. The higher your Edg- can track and compare your sites and your eRank score, the more likely it is to be visible competition — up to five sites in all — to get on a fan's Top News feed. the full picture of your social engagement.

Feedburner Woopra Now owned by Google, Feedburner is the Woopra is a tool that pro- easiest way to roll your own feed. It’ll tell you vides real-time data about how your users how many people have subscribed to your behave. You can see where a visitor came or site. Dig deeper and you’ll find your from, her location, the actions she per- Feed Stats Dashboard, revealing average sub- forms and where she goes. We prefer scribers, reach, popular feed items and more. Bronze ($4.95/mo.) over the free version.

SEMRush Twitalyzer There are a wealth of Twitter metrics tools, but Plunk your blog or website url into SEM- the one we like best is Twitalyzer, which works Rush’s search field atop the page and it will for any Twitter account and gives you informa- show you the keywords you rank for, what tion about your impact score (percentile score) your competitors rank for and more. Pair and the type of influencer you are, among other this with Google Keyword Tool to devise a things. list of keywords you want to rank for.

Created by Socialbrite.org / For more info: [email protected] / Download this flyer: http://bit.ly/metricstools SOCIAL MEDIA FOR SOCIAL GOOD CAMP 10 MOBILE APPS FOR SOCIAL GOOD!

GoodGuide Find Green Locate green and sustainable busi- GoodGuide lets you to scan the barcode nesses with this app. Looking for a of a product while you’re shopping and farmer’s market within walking distance? immediately receive ratings regarding its Find Green will note your location and healthfulness, environmental impact and social responsibility. How cool is that? search its database of more than 60,000 businesses to help you find one.

Sparked Give Work Sparked lets you spend a few minutes of Created by CrowdFlower and Sama- spare time completing missions for source, the Give Work app asks users to causes you’re passionate about. (It’s still complete simple tasks that check the called The Extraordinaries in the App work done by Samasource’s refugee Store.) On your train commute to work, workforce. It provides a sort of quality rate tweets from SXSW or tag photos for a assurance while increasing the quality of museum instead of playing Solitaire. life for Kenyan refugee workers.

CauseWorld Catalista CauseWorld lets you check in at your fa- Catalista helps you find timely,local volun- vorite stores via your iPhone or Android teer opportunities, rate them and share your and rack up Karma points. You can then good deed with the world. Read to kids, donate to a favorite cause without spend- deliver meals to the elderly, clean up a park ing a dime. Corporate sponsors fund the or give $10. No matter what you do, pitching causes and organizations you care about. in makes a difference. For iPhone & Android.

Do Good SnapImpact The Do Good app for the iPhone, from SnapImpact connects potential volun- Mobil33t LLC, asks the question, What if teers with opportunities in their area. The 300,000 people did the same random act app searches All For Good’s database of of kindness in one day? DoGood lever- volunteer opportunities by location, pro- ages millions of iPhones & iPods to unite viding users with a variety of options to individual acts of kindness into a signifi- give back to their local community. cant movement.

mGive MobileRice mGive puts the power to donate in the The MobileRice app tests your vocabu- hands of anyone with an SMS plan. For a lary skills while donating grains of rice fee, nonprofits can register with mGive through the World Hunger Programme. and ask supporters to text donations in Match words with their definitions or increments of $5 or $10. synonyms and help diminish hunger. The app is connected to the website, which has collected 77 billion grains in 2 1/2 years — enough rice to feed millions.

Download this flyer: http://bit.ly/10mobileapps Created by Socialbrite.org INTERNET AT LIBERTY 10 SOCIAL MEDIA MONITORING TOOLS

Social Mention HootSuite Social Mention is a social media search HootSuite is our favorite social media engine that searches for keywords on dashboard. You can track results and social media platforms (blogs, com- use Twitter lists to check on what peo- ments, bookmarks, events, videos) and ple in a specific sector are talking about. provides graphic illustrations or charts Free for one person, $5-$15/mo. for showing mentions per day or week. other team members.

Twitter Topsy Twitter Advanced Search is the best way Enter a search term on Topsy, such as the to ferret out tweets about a targeted sector. name of your cause or nonprofit, and Look for keywords, search by location, date you'll get results showing what users are or with other filters. Track is a little-known saying on Twitter and Google+. Fine-tune Twitter feature that lets you track keywords your results to see only what users are and have them sent directly to your mobile saying within the hour, or up to 30 days phone as soon as they’re posted.

Addict-o-matic Trackur Addict-o-matic lets you instantly create a An online reputation management and social custom page with the latest buzz on a given media monitoring tool, Trackur is Google Alerts topic. The browser-based tool offers a one- on steroids. It will deliver results to your inbox, stop customized site for seeing results RSS feed or Web-based dashboard. Quickly across multiple social media channels. monitor your reputation, check on trends and analyze media mentions for your . 4 plans cost $18-$377/month.

Sprout Social Thrive Chicago-based Sprout Social lets you target Thrive is an all-in-one social media tool that and discover new customers or supporters, lets you listen, publish, report and engage with monitor your brand across the social Web, or- donors and supporters. Features like contact ganize your social networks and manage up to tagging and sorting, automated keyword five identities with the basic plan. The service searching and conversation archiving help you offers an easy-to-digest summary of what’s cultivate relationships over time, turning fans happening online around your social presence. into donors.

Wildfire WatchThatPage Wildfire, which creates interactive Sometimes you’d like to know when up- promotions on social sites, has a tool, dates take place to an important Web page Social Media Monitor, that tracks and — say, your Wikipedia page or key pages compares how nonprofits and are on your competitors’ sites. Instruct Watch- performing on Facebook and Twitter. ThatPage to keep tabs on any Web page, and you’ll receive an alert any time a change is made to the page.

Created by Socialbrite.org / For more info: [email protected] / Download this flyer: http://bit.ly/10monitoring INTERNET AT LIBERTY 10 steps to a successful campaign Listen Set clear goals Set up a listening post to observe what Define your goals you and 1 your target community is discussing. 2 determine the metrics you Engage before asking for support. want to measure to see how your campaign is doing.

Create a clear call to action Inspire with personal stories Motivate people to act with clear, simple Make an emotional connection with read- 3 steps. Boil down your cause to a strong 4 ers by telling compelling personal stories single sentence. Ask strangers if they that they’ll want to share. Use videos, understand what you want them to do. photos, mashups (Animoto) to achieve maximum impact. Make us feel.

Find your champions Use multiple integrated channels Use your listening post to identify high- Use the right mix of media to spread 5 value influencers for your cause. Establish 6 your message: email, blog, Facebook, a rapport and only then reach out. Scope Twitter, G+, mobile. Don’t keep your out Twitter Lists focused on your cause. channels in silos — integrate and cross- Enlist your supporters to spread the word. promote. Use social plug-ins.

Create a conversation hub Use immediacy You need to talk and interact not just Use headlines: Play off current events that 7 promote. See if you can get your commu- 8 affect people. Imperfect and on-time is nity to share ideas and enlist influencers. better than perfect and late. Use dead- lines: Set a hard stop date for your cam- paign to prompt people to act today, not tomorrow.

Show success and movement Look at the data. Test. Refine. During your campaign, report back to sup- Your campaign will need adjusting as you 9 porters on the progress you’re making. 10 go along. Test, test, test. Send messages Send emails with updates thanking them to subgroups of your email list. See which for their help in what you’ve achieved so far posts generate the most shares or tweets. and what milestones you still have to hit. Use the results to shift your approach.

Created by Socialbrite.org Photo: haiti.crisiscommons.org INTERNET AT LIBERTY

12 SOCIAL ACTION HUBS Top advocacy platforms & online communities

IndieGoGo Care2 IndieGoGo is a collaborative way to fund Care2 doubles as an online community ideas. It’s now in more than 130 countries with 19 million participants and as a with over 5,000 projects. Raise money for platform for activism and fundraising. your project and convert fans into funders. Its Petition Site enables anyone to start a petition around social action issues.

Causes Change.org The world’s largest platform for activism Change.org is a social enterprise that and philanthropy, Causes empowers empowers people to take action, ranging individuals to create instant communities from joining an organization to signing an that take action on behalf of any issue. online petition or calling a congressper- son’s office.

TakePart Meetup A project of Participant Media, TakePart With 8 million members, Meetup is the wants to be be the place where the com- poster child for using online tools to effect munity goes to take action on social real-world change through local face-to- change and nonprofit issues. face meetups and getting people to put some skin in the game.

NationBuilder DoSomething Whether you're an advocacy organization, DoSomething uses the power of online to nonprofit, filmmaker or change agent, you get 2 million young people to take real- need a service to help you with petitions, world actions on causes such as disas- donations, calendars, events, volunteer- ters, human rights, homelessness, the ing, social media integration and more. environment and more.

Citizen Effect Idealist Citizen Effect empowers citizens to be- Idealist is an interactive site where people come citizen philanthropists by providing and organizations can exchange re- us with the tools and networks we need to sources and ideas, locate opportunities work directly with communities in need and supporters, and take steps toward around the world. building a better world.

Empowered.org Salsa Empowered.org helps you take a decen- Salsa provides a flexible, affordable tralized approach to online fundraising, online platform to organize and energize volunteer recruitment and marketing to supporters. Salsa helps more than 2,000 accelerate your mission while maintaining nonprofits by providing online fundraising, oversight, brand and culture. communications and advocacy solutions.

Created by Socialbrite.org See more at http://bit.ly/causeorgs Download at http://bit.ly/12socialhubs

INTERNET AT LIBERTY 45 HASHTAGS FOR SOCIAL CHANGE!

Social good & activism Nonprofits & foundations #socialgood #nonprofit & #nfp #cause #philanthropy #volunteer #charity #4change & #video4change #charitytuesday #giveback #nptech #dogood #foundation #occupy & #ows #crisiscommons

Social businesses Environment, social justice & human rights #socent (social entrepreneurship) #humanrights #impinv (impact investing) #poverty #crowdfunding & #crowdsourcing #hunger #socialbusiness #aid #changemakers #diversity #BOP (Bottom of the Pyramid) & #bopbiz #sustainability #entrepreneurs #health & #sdoh #csr (Corporate Social Responsibility) #disabilities #microfinance #green, #eco & #earthtweet #socialenterprise #humantrafficking #socap (social capital) #climate #sofinance #solar #neweconomy #fairtrade

Created by Socialbrite.org. All links are clickable. INTERNET AT LIBERTY

10 TOP TOOLS FOR ADVOCACY CAMPAIGNS

Asana: Enhance team productivity PopVox: Get heard in Congress Asana is work-collaboration software that just PopVox is an online service that advocacy came out of beta. Asana offers a simple, word organizations can use to contact members of processor-like interface to give people working Congress on behalf of a cause. Founded by a together on a task a central place to discuss the former Congressional staffer, PopVox guides you project, share files and keep track of to-dos in to a specific bill (to support or oppose) to make real time. Free for teams under 30 users. your cause tangible and actionable.

Geo-bombing with Google Earth Mapping tools: Show, don’t tell Tunisian activists from Nawaat.org pioneered this Any campaign or cause organization with tech form of political expression by linking video talent can emulate charity: water, which does a testimonies of Tunisian political prisoners and remarkable job of documenting their clean-water human rights defenders to the Tunisian projects to individual donors through the use of presidential palace’s location on Google Earth. Google Maps. An open source alternative is Fly over the palace on Google Earth and see. OpenStreetMap.

Tableau: Easy infographics Create a metrics dashboard Why not boil your cause or campaign to a What’s a campaign without a metrics dashboard, couple of key infographics that have visual to tell you precisely what’s resonating with your appeal and viral potential? The tool we like best community — and what’s falling flat? Consider is Tableau Public, because it’s good and it’s Statf.ly (we like the 30-day free trial and $19/mo. free. And that’s good. pricing), Sparkwi.se, Metricly.com and PostRank.

Dropbox: Life in the cloud CitizenTube: Get visibility Our favorite productivity and collaboration tool CitizenTube is YouTube’s News and Politics blog. has to be Dropbox, a service that lets you bring You’ll find breaking news videos from citizens your photos, docs and videos anywhere with an and newsworthy videos from news organizations, Internet connection — and share them easily. activists and politicians. You are creating your Free for first 2GB of storage; teams cost more. own media, right? Get it seen here, too.

Buffer: Cross-posting nirvana Keep in touch with your team If you’re running a cause campaign, there aren’t f you’re at an event, conference or protest march enough hours in the day, right? So think with fellow team members, you know how hard it productivity. Buffer lets you send updates to is to stay in touch and coordinate plans. Facebook, Twitter, etc. straight from your Google GroupMe is a free messaging app that lets you Reader or a browser. Spread them out over the set up a private group and text the whole group day. The free version lets you do 10 posts a day. at once; it also allows conference calls. It's cross- platform and works on an iPhone, Android, Blackberry and other smartphones.

Email us at [email protected] More resources at Socialbrite.org INTERNET AT LIBERTY COLLABORATION Work with other organizations or your own team members in multiple locations

Google Plus Huddle: Low-cost workspaces With Google Plus, you can connect people to Huddle is an online collaboration workspace your cause and have customized that’s great for project management when you conversations with supporters and have several people working on a project. Set volunteers. Share photos, success stories, deadlines, assign tasks and more. Free for project and fundraising info. Hold video chats nonprofits, low-cost for others. Other choices: with team members using Google Hangout. Basecamp and Trello.

Tor Collaborative scheduling Tor is free software and an open network Need to figure out when everyone is free for a call that helps you defend against network or meeting? When is Good ($10/yr.) is an easy surveillance, enhancing personal freedom way to schedule meetings, including times that and privacy and protecting confidential work best! Other choices: Doodle,Tungle.me activities.

Access & transfer files Project management with mobile Want to access your docs from anywhere? DeskAway is a Web-based project collaboration Need to transfer video files? Dropbox lets you software that gives teams a central location to store up to 2MB of files for free, with different easily organize, manage, share and track your price levels for teams. And don’t forget projects. With its mobile component, you’ll know Evernote to access notes from anywhere. that your work is going on smoothly when you’re in the field or away from your desk.

Collaborate on documents Brainstorming made easier If you’re not using Google Docs (free) for Mindmeister is a cool online mind mapping and working on Word docs or spreadsheets across collaboration tool that will help with your group different departments or groups, you’re missing projects and presentations. The basic version, for out on one of the coolest platforms in the cloud. three mind maps, is free.

Free voice & audio chat Connect across chat applications Get together for online meetings, by audio or Connect instantly with staff, volunteers and the video, using Skype. You can share files and rest of your community regardless of which even make international calls, all for free. instant messaging application they use with Record Skype calls with Call Recorder. either Pidgin (for PCs) or Adium (for Macs). Both are free, open source downloadable applications that allow you to connect with almost anyone running AIM, MSN, Jabber, Yahoo, Google Talk, MSN, IRC, Facebook and other chat networks.

Email us! [email protected] More resources at Socialbrite.org Download this at http://bit.ly/teamcollab INTERNET AT LIBERTY SOCIAL FUNDRAISING TOOLS for CAUSES & CAMPAIGNS

Fundly give2gether Fundly has raised more than $230 million give2gether lets supporters leverage their for nonprofits through donation pages on social networks on behalf of your cause or its site. It claims to raise 52% more funds campaign. Funds go directly to the organiza- simply because it incorporates social tools tion and to fundraisers for your cause so that your champions never have to worry about that allow a giver to use their social net- funds transfers, etc. The site has the best works for fundraising. metrics dashboard we’ve seen.

Rally Razoo Rally focuses on using the social connec- Razoo is one of the few platforms that tions of your donors to help spread the give you the option of doing fundraising on word about your cause. Rally lets your your own site (with a widget) or their site or evangelists create their own version of on your supporters’ blogs. Create team your page and share their stories with their fundraising pages. They’ve raised more friends. You control the look and feel of the than $87 million for nonprofits. page at the template level.

givezooks Causes givezooks! connects individuals and nonprofits Causes is probably the first social fund- online to increase charitable giving. Nonprofits raising platform you used, thanks to one of can simply and affordably create custom cam- your Facebook buddies. Now it supports paigns, wish lists, grassroots fundraisers and not just organizations but specific cam- events online, expand donor outreach via social paigns as well. networking and increase funds raised.

Crowdrise FirstGiving Crowdrise gives cause supporters an FirstGiving empowers nonprofit support- easy way to crowd-source fundraising. If ers to raise money for the causes they you have a causes you care about, create care about. FirstGiving partners with non- your own fundraising pages, choose from profits so they can plan, execute and over a million charities to raise money for measure successful campaigns and and then share them on social networks. events.

GiveForward Care2 GiveForward is a crowdsourcing platform spe- Care2 doubles as an online community cifically geared to helping people who need with 15 million participants and as a financial support for medical purposes. The site platform for activism and fundraising. empowers friends and family to send love and Its Petition Site enables anyone to start financial support to patients as they navigate a a petition around social action issues. medical crisis.

Created by Socialbrite.org / Contact us at [email protected] / Download this flyer: http://bit.ly/fundtools INTERNET AT LIBERTY Getting the most out of Google Analytics

1. Set-up & log-in Also under the Content tab, look at In-Page Analytics to see “hot spots” on your site. What If your nonprofit doesn’t have Google Analytics are the links, images and navigation buttons that set up for your site or blog, see this Mashable people are clicking on and working for you? primer on setting up the code.

When you’re good to go, you can log in to Google Analytics at https://www.google.com/analytics/

2. Explore your report Once Google Analytics has been running for a couple of days, when you log in you’ll see in Conversion: Take advantage of the “Goals” sub- the left column the types of data it provides: section. Want to see whether people are clicking through on the landing page to register for your Audience: This provides a lot of info about the newsletter or donate to your campaign? Here people coming to your site, including where you’ll find data about desired actions from users, they’re located geographically, what language including downloads, registrations, purchases. they speak, how often they visit your site, how many are coming through mobile devices and Ecommerce: You’ll only need this tab if you’re what computers and browsers they use to get selling items on your site. It houses all merchan- there. dise, transaction and revenue generation.

Traffic sources: Here you’ll find info about how 3. Act on your findings people arrived on your site, from search en- Use the email button at the top of all reports to gines or referring sites. You can track which email a summary to you or others (we recom- sites link to your page and which search mend the PDF version once a week). Click “Add keywords people use to find you. to Dashboard” to add a shortcut in the sidebar, and click “View Report" to get full details. Issue Content: Probably the key area of Google Ana- regular reports to key decision-makers. lytics, this tab gives you insight into specific pages on your site. It’ll show you the pages But don’t stop there. Make recommendations on and posts that attracted people, where they programs, initiatives, campaigns and more based exited, your site speed and more. on what the data tell you.

Created by Socialbrite.org / Contact us at [email protected] / Download this flyer: http://bit.ly/GA-for-nonprofits INTERNET AT LIBERTY Getting the most out of Google Analytics

Bounce rate refers to the percentage of people who leave your site without clicking around to read additional material. They visit, they leave. If your site is a blog, it’s common to have a bounce rate of 70 to 80 percent.

Average time on site refers to the average time in minutes that visitors spend on your site. If you’ve created a lot of content, you want people to stick around.

Direct traffic refers to visitors coming directly to your site by typing in your URL or via a book- mark. This indicates how many visitors already like your stuff and are coming back for more!

Referral traffic lets you know which sites are sending you traffic and how engaged visitors from these sites are. Keep watch for the referring sites whose traffic results in lots of engagement. See which social media channels drive the most traffic, what keywords people are using to land on your site and whether online ad buys are resulting in any visitors.

Search traffic refers to the amount of traffic that you get from search engines. If you’re working on enhancing your site’s search engine marketing, 4. Setting goals this metric lets you see if you’re accomplishing your goals. If so, you should see your search traf- A goal is any action you want your visitors to fic increase. take: register, download, purchase an ebook, complete a Contact Us form or view a minimum URL tagging lets you employ sophisticated data- number of pages. mining techniques. utm source lets you identify an advertiser traffic source by referrer. utm cam- Go to Conversions, then select Goals. You can paign lets you identify a campaign name, promo- create different Goals for each profile connected tion or slogan. utm medium refers to an advertis- to your Page’s account. ing medium that you used, such as an email,

5. Terminology

Here are some terms you should be familiar with to squeeze the most info out of Google Analytics:

Unique visitors refers to the number of visitors to your site. If Jerry visits your site 50 times, it will be counted as one unique visit.

Visits refers to the total of all visits to your site, including repeat visits. Jerry would tally 50 visits.

Created by Socialbrite.org Contact us at [email protected] Download this flyer: http://bit.ly/GA-for-nonprofits 15 BEST PRACTICES FOR THE SOCIAL WEB Internet at Liberty Internet

Social media is about people not the tools 1) Think of social media as a way to talk with your 8) Be personal. Use your own voice rather than an supporters, partners, colleagues & stakeholders. institutional one.

2) Don’t rush in with an “ask.” 9) Visuals are key. In blog posts or Facebook updates, use photos or videos to help tell a story. 3) First, build relationships and a foundation of trust and collegiality. 10) Trust your fellow team members. Mistakes will be made. That’s OK. When someone goofs, admit it. 4) Be a connector. Reciprocate. Follow back. Retweet and link to material from outsiders. 11) It’s not all about you. Give more than you take.

5) Don’t think in terms of audiences. You’re building 12) When people leave comments or retweet you, a community. respond, even if it’s just a “thanks.”

6) Conversations can’t be controlled or managed. 13) Don’t be defensive—be open to critical feedback. But they can be engaged, informed and elevated. 14) Successful campaigns stir authentic enthusiasm. 7) Be authentic and transparent about your Use social media to amplify the love. connection with your organization. 15) Don’t get overwhelmed!

Created by Socialbrite.org Contact us: [email protected] This flyer is online at http://bit.ly/15bestpractices