Social Media Marketing Made Simple A Best Practices and Strategy Overview for Small Business and Nonprofits Introduction Wendi Caplan-Carroll Regional Development Director-NY Metro Constant Contact Email:
[email protected] Website: newyorkmetro.constantcontact.com facebook.com/WccConstantContact @wendicc Linkedin.in.wendicaplancarroll Our Agenda What Is Social Media Marketing? Why Market Using Social Media? Doing It Well: Best Practices for Social Media Marketing for Small Business Connections Engaging Content Conversations Managing Your Activity and Time Next Steps Copyright © 2010 Constant Contact, Inc. 3 Social Media Marketing: What is It and Why Do It? Copyright © 2010 Constant Contact, Inc. 4 Why Do We “Market”? More… Customers Clients We Want More! Volunteers Donors/Members Brand Awareness Sales Time in the day! Copyright © 2010 Constant Contact, Inc. 5 Five Types of People: Leverage Relationships to Inspire Engagement Raving Prospects Disinterested Fans Customers /Members Suspects Copyright © 2010 Constant Contact, Inc. 6 6 Apply New Tools and Skills To The Cycle Social Sharing Start with your passionate customers and interesting content Targeted Sharing Copyright © 2010 Constant7 Contact, Inc. What Is Social Media Marketing? Copyright © 2010 Constant8 Contact, Inc. Social Media Marketing Is… Building your social network of fans, followers, and connections, using Relevant and interesting content that is shared, allowing you to Reach and engage more people and Drive more business. Social Media Marketing in Action Copyright © 2010 Constant10 Contact, Inc. Social Media Marketing in Action Copyright © 2010 Constant11 Contact, Inc. Social Media Marketing in Action Copyright © 2010 Constant12 Contact, Inc. Social Media Marketing in Action Copyright © 2010 Constant Contact, Inc. 13 New Tools Have Changed the Shape of Small Business Marketing Important Tools for Marketing My Business n=4,459, U.S.