Edward Petry & Co

35 Cents B nAfSTING

TH Nb55 LEVISION AND Wo Dak State University of RADIO Agrie & Applied Science A 101 Li brary 222T<. MAY 22, 1961 Fargo Nó Dak DEÇb - ..nntet a..' Gulf puts it in writing: no triple spots around Soft drink makers use radio -tv to turn hot its NBC -TV programs 27 weather into cold cash 40

Looks like Minow scuttled reorganization Bates' Pinkham says networks understaffed plan with his NAB blast 55 in program department 34 COMPLETE INDEX PAGE 7

you when think you of the think of WRIGLEY SPOT TELEVISION BUILDING think of 1111 1111 these stations ,ll -Il1ltáiiiiiiiiái you s11' 1t1111f1t111t111 ttt(lttt KOB -TV .... .Albuquerque WSM -TV Nashville 10111 ti li WI !I 111111 think WSB -TV Atlanta WNEW -TV New York l 1111111111111111 11111111; KERO -TV Bakersfield WTAR -TV Norfolk- Newport News Ì111111E11tt11.111_111t1111 of WBAL -TV ...Baltimore KWTV Oklahoma City 1lfllll 60111i WGR -TV Buffalo É 11 1.1I KMTV Omaha 111111111 CHICAGO WGN -TV Chicago KPTV Portland, Ore. WFAA -TV Dallas 141`II tA!llAiLYI_ WJAR -TV Providence 11 KDAL -TV Duluth- Superior II A Ì 'i ::111W WTVD Raleigh- Durham -TV I xELEtfB:illNl#Jtf[f WNEM Flint-Bay City WROC -TV Rochester KPRC -TV Houston KCRA -TV Sacramento WDAF -TV Kansas City WOAI -TV San Antonio KARK -TV Little Rock KCOP Los Angeles KFMB -TV San Diego WPST -TV Miami WNEP- TV..Scranton- Wilkes Barre WISN -TV Milwaukee KREM -TV Spokane

KSTP -TV ..Minneapolis -St. Paul KV00 -TV Tulsa

That makes the Wrigley Building so memorable? It ;ands out in its landscape -just the way everything mem- Teleriaian Dirisia 'able stands out in its field. These stations stand out, too Edward Petry & Co., Inc . in the mincis of national advertisers. They know these The Original Station's ,ations deliver the most sales. Represen tativ

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Rugged, 6'3 ", Midwest -born Peter Graves (star of FURY, now in its 6th year on NBC), plays Chris Cobb, the American who braved a new frontier to form Australia's first stagecoach line... and became a living legend! Filmed on location. Raw excitement... thrills of a still untamed land.

in Mike Mercury and a large cas plus the amazing SUPERCAR: jet through the sky... skims the ocean' surface...and dives below PEßC A flexible programming opportunity For the first time on television ... a revolutionary electronic process, "Super Marionation "... a Space Age saga totally new in concept and wonderfully imaginative.

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Mexico City Paris Rome Rio de Janeiro Sydney and offices in principal cities in 45 countries around the world BROADCASTING, May 22, 1961 3 Textile production today is atomic -powered, efficient, fast.

Fabrics can now be dyed photo -chemically, using a uranium compound as a catalyst. Iri 1$76, cloth was woven and dyed at -

home, by hand, in a long, time- consuming, arduous procedure.

HE EYTMANN ARCHIVE UNITED PRESS I\ERNATION:. Public service in step with the times WGAL -TV

NATIONAL Through the years, machines have been re- ASSOCIATION OF BROADCASTERS designed and improved to render more efficient SEAL service to users. Similarly, WGAL -TV, alert OF GOOD to its responsibilities, has kept pace with the PRACTICE times in order to fulfill the current needs TELEVISION CODE of the many communities it serves.

Television is seen and heard in every type of American home. These homes include children and adults of all ages, embrace all races and all varieties of Clcaiuce2 religious faith, and reach those of every educational Lancaster, Pa. NBC and CBS background. It is the responsibility of television to bear constantly in mind that the audience is primarily a STEINMAN STATION home audience, and consequently that television's Clair McCollough, Pres. relationship to the viewers is that between guest and host. Representative: The MEEKER COMPANY, Inc. New York Chicago Los Angeles San Francisco

4 BROADCASTING, May 22, 1961 Springer did it CIRCUIT Man behind drive to beat Reorgani- CLOSED zation Plan No. 2 to give FCC chairman dictatorial power, was Rep. ola, thus clearing way for renewal. director (see page 54). Mr. Glett, William L. Springer (R -III.) His big- one -time CBS Hollywood vp for both Awaiting FCC action is $11 million gest assist, although it wasn't planned radio and television, was head of Na- sale of WMGM to Crowell -Collier, that way, came from FCC Chairman tional Film Investments, in charge pending since last October. Consid- Newton N. Minow himself through of broadcast and community antenna eration could not be given this trans- his television "wasteland" speech be- properties of National Theatres & fer until WMGM acquired its renewal. fore NAB convention. Even Demo- Television, at time NTA was operating Fact that Crowell -Collier was fined cratic stalwarts, expected to favor ad- as division of NT&T. NT&T still holds $10,000 (which it is protesting) for ministration's almost identical reorgan- 38% of NTA stock and is largest purported technical violations by its ization plans for other independent single shareholder. agencies, deserted FCC project. Minneapolis -St. Paul outlet (KDWB) won't necessarily have bearing on opposi- Truth about magazines Rank and file broadcaster WMGM transfer since forfeiture, au- FCC packing plan developed tion to thorized last season, is in lieu of more That hot competitive battle for na- spontaneously after Minow speech. drastic action of revocation or license tional ad dollar between magazines was no opposition There organized renewal proceedings. Second big New and tv is getting hotter. Latest mag- coordinated through NAB or any York transfer-$10 million sale of azine advertising bureau claim (in other trade group. FCC Bar Assn. WINS by I. Elroy McCaw to Storer full -page newspaper advertisements) : however, did oppose measure from Broadcasting Co., also pending since readership is at all -time high with 'date of its introduction, April 27. last October, is being held up pending marked increases in circulation in past Collins summons advisers investigation on purported station pay- 20 years. Say Television Bureau of ola. Advertising experts: magazines have- First session of advisory committee n't kept pace with increase in popula- to NAB President LeRoy Collins was Pay -tv pay tion, number of magazines per adult called quietly late last week. In Thurs- has been steady with 1.5 for last nine day night huddle three -man group International Telemeter has some years (excepting 1955 -56 period when reviewed Gov. Collins' statement op- significant pay -tv figures now on hand index went up slightly), magazines posing FCC reorganization Plan No. which haven't generally been distribu- per household have fallen in past five will 2 and is understood to have discussed ted. They indicate people pay years, and time spent with magazines NAB's own reorganization as well as money to see even so- called "limited - lingers at relatively low level (12 myriad of crises that developed out of appeal" Broadway attractions. For minutes per day). Advisory group example, Show Girl, Broadway's only - annual convention. TvB has another objection. Graph was formed at February NAB board moderately- successful showcase for published by MAB shows steep climb request Governor. Mem- Carol Channing's talents, managed to meeting at of in readership in 1954 -55 period and radio and capture 38 per cent or about 2,300 bers are chairmen of joint, is based on Audit Bureau of Circu- tv boards respectively R. Mc- of Telemeter's 5,800 pay -tv homes in -Clair lation figures (general and farm mag- Stations; Tom Etobicoke (Canada) at $1.50 per Collough, Steinman azines). Notes TvB: magazine circu- Bostic, KIMA Yakima, Wash., and household. Projected nationally in lation rise of 15 million in that period Dwight W. Martin, WAFB -TV Baton U.S. this ratio could mean about $28 is only part of story because 1955 Rouge, La. Latest draft of proposed million in receipts. was first year Reader's Digest was NAB reorganization is bulky docu- audited as ABC publication and addi- ment believed directed at functions Post -lude tion of Digest alone was responsible rather than personnel. Saturday Evening Post, never too for more than 10 million of 15 million Red favorably disposed toward commercial gain. soaps, S.A. television, apparently has scheduled In stepping up propaganda activities block- buster sometime soon. John Professors of programming in Latin America, Communists are Bartlow Martin, regular contributor, FCC reached into upper levels of now providing, gratis, packaged pro- accompanied FCC Chairman Minow "culture" last week in getting fur- grams for local longwave stations. practically everywhere during NAB ther outside opinions on subjects to Most, reportedly, are in soap opera convention week and preceding week be included in agency's new program format, attractive to Latins, and depict was present at CBS television affiliates reporting form. Four college profes- American capitalism as taking meeting in New York. Mr. Martin, style Bernard Berleson of Columbia unfair advantage of poor, sick and reportedly also had hand in actual sors- U.; Ithiel Pool, MIT; Gay Steiner, U. needy. writing of Minow's "wasteland" speech. of Chicago, and Patrick Hazard, WMGM gets renewal Pennsylvania U. -were called to Glett to NTA? Washington last Wednesday (May FCC last week quietly renewed li- 17) for meeting with Kenneth Cox, cense of WMGM New York, held up Charles L. Glett will succeed Oliver chief of Broadcast Bureau, and other pending inquiry into purported station A. Unger as executive head of Na- staffers. Despite "crash" order placed payola. Action came after ex -WMGM tional Telefilm Assoc., according to on promised revisions to proposed dj Peter C. Tripp was found guilty authoritative report, pending official questions (BROADCASTING, May 15), of accepting $36,050 from eight record action by NTA board Saturday, (May changes have been delayed by NAB companies in 1958 -59. Renewal came 20). Meeting will elect new officers and congressional hearings but FCC because Tripp did not implicate following resignation of Mr. Unger consideration of new forms is likely WMGM as having knowledge of pay- as board chairman, president and this week.

Published every Monday, 53rd issue (Yearbook Number) published in September, by BROADCASTING PUBLICATIONS 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C., and additional offices. BUMPER TRIP (or this media director's name was Mahomet)

A media director set out by car for the New York H -R offices, seeking a personal discussion about WMAL -TV. Being a slow starter (he wasn't buying WMAL -TV yet), he traveled at an average speed of only 10 miles per hour going in.

Driving home, he was so elated * that he sped up to an average speed of 15 miles per hour. What was his average speed for the round trip? Send us the correct solution and we'll speed you one of our unique new "round" prizes. We'll let them be a surprise, but we guarantee you, the gifts are worthy of your mathematical talents if you can solve this puzzle.

He had discovered the clear -cut fact that WMAL -TV delivers the largest audience in the Washington market, 6 PM to Midnight, all week long. (NS1 Jan. '61) wm 1 -tv Washington, D. C.

An Evening Star Station, represented by H -R Television, Inc.

Affiliated with WMAL and WMAL -FM, Washington, D. C.; WSVA -TV and WSVA, Harrisonburg, Va.

6 BROADCASTING, May 22, 1961 WEEK IN BRIEF

A stiff sock at triple- spotting between network pro- Now and then a calmer approach helps in time of grams was taken last week by Gulf Oil and Young & bleating and belching, such as advocacy of better time - Rubicam. They have a clause in their NBC -TV contract clearance records for public affairs shows. A perspective

banning the practice. See Lead Story .. . look at the "vast wasteland" problem and the responsi-

bility of advertisers. See .. . TRIPLE -SPOTTING BAN ... 27 SPONSORING QUALITY PROGRAMS ... 30

Summer's almost here, and lip- smacking soft -drink pur- Secretary Ribicoff, of JFK's Cabinet, said some pretty veyors can hardly wait for the sizzling afternoons and hot words to broadcasters during the NAB convention but nights that push their market to a peak. A summary of he backed up a ways last week by saying they're derelict advertising plans for the season. See .. . in public service programming and etv. See .. . TURNING WEATHER INTO CASH ... 40 RIBICOFF'S NEW TUNE ... 62

Maybe T.L.C.'s the answer to all this programming All convention eyes seem to be turning toward Wash - agitation. At least, that formula (Tender Loving Care) is ington-at least in the media field. Next to meet in the offered by Richard Pinkham, a top official of Ted Bates, nation's capital will be the all- embracing Advertising who says networks are understaffed. See .. . Federation of America which convenes May 28. See . SPECIFIC FOR NETWORK ILLS ... 34 ANOTHER WASHINGTON MEETING ... 36

When FCC Chairman Minow crashed the front pages It's great fun these days to downgrade the public's with his now famous smear of broadcasting, some shrewd tastes but there's nothing low -brow about the current Capitol Hill figures said he had torpedoed his own reor- crop of Emmy Awards. Culture and high -level informa- ganization bill. Looks as though they were right. See ... tion programs get a big share of the honors. See .. .

HOUSE TO RAM FCC PLAN .. . 55 EMMYS GO HIGH -BROW ... 68

While we're on the subject, let's take a look at reaction There's a lot going on everywhere during National to the chairman's speech. His mail is highly favorable. Radio Month, which has a week to go. The whole story But the newspaper reaction was mixed and broadcast can't yet be pieced tokether but there are highspots- editorials viewed it dimly. See .. . J. L. Hudson Co.'s promotion, for example. See . . . SPLIT ON MINOW COMMENT ... 58 RADIO MONTH HITS PEAK ... 78

DEPARTMENTS B ROADCASTI N G AT DEADLINE 9 GOVERNMENT 55 THE BUSINESSWEEKLY OF TELEVISION AND RADIO BROADCAST ADVERTISING 27 LEAD STORY 27 Published every Monday, 53rd issue THE MEDIA 48 (Yearbook Number) published in BUSINESS BRIEFLY 30 September by BROADCASTING PUBLICA- MONDAY MEMO 22 TIONS INC. Second -class postage paid CLOSED CIRCUIT 5 at Washington, D. C. OPEN MIKE 24 COLORCASTING 69 Subscription prices: Annual sub- for 52 weekly issues $7.00. OUR RESPECTS 93 scription CHANGING HANDS 52 Annual subscription including Year- PROGRAMMING 68 book Number $11.00. Add $1.00 per DATEBOOK 14 year for Canadian and foreign post- WEEK'S HEADLINERS 10 age. Subscriber's occupation required. Regular issues 35 cents per copy. EDITORIAL PAGE 94 Yearbook Number $4.00 per copy. EQUIPMENT & ENGINEERING 66 Subscription orders and address changes: Send to BROADCASTING Cir- FANFARE 78 culation Dept., 1735 DeSales St., N.W., 6, D. C. On o Washington changes, FATES & FORTUNES 73 please include both old and new addresses. FOR THE RECORD 80

BROADCASTING, May 22, 1961 7 We don't believe in hiding honors under a bushel. Particularly this one. wprx is the only New

York independent TV station qualified to display the National Association of Broad- casters' Seal of Good Practice. It's far from being an empty honor - it has -real and valuable meaning for you, our advertisers. It is an assurance of specific higher standards of programming and commercial practices. wrrx is the only independent with the Seal. Where are your 60- second commercials tonight?

NEW YO R K'S P R E S T I G E I N D E P E N D E N T Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT DEADLINE

agencies might be paying two different MINOW DENIES HE'D BE FCC KINGPIN rates for different clients during this period, depending on which had beat the Craven, Cross back Kennedy plan; congressmen oppose it deadline entitling them to six -month protection against increase. NBC FCC Chairman Newton N. Minow Robert M. Booth, president of Feder- authorities said new policy eliminates denied Friday White House plan to al Communications Bar Assn., testified this confusion but is not expected to reorganize FCC would create "one -man in opposition to plan for FCBA. He mean significantly more or less revenue agency" by giving him additional pow- made points: right to full and these for network-except through savings ers. complete hearing would be abolished; in manhours of bookkeeping and ac- Policy would still be made by all workload of courts would be materially counting. seven commissioners, he said, and if increased; authority of chairman to dele- he abuses authority given him it could gate is so broad that procedures which be rescinded. would be followed cannot be deter- M -E loss to JWT: Suggestion that commissioners could mined; concept of bipartisan commission be coerced into taking positions con- would be destroyed; most of desired ob- L &M's $10 million trary to their conscience is "insult" to jectives can be achieved under present McCann -Erickson Inc., New York, in them, Mr. Minow said. statutes. throes of account -losing cycle, will drop He was joined in support of plan by Meanwhile, Sen. John L. McClellan about $10 million in billing Aug. 18 Commissioners T. A. M. Craven, who (D- Ark.), chairman of Senate Govern- when broadcast -heavy Liggett & Myers previously had been reported opposed. ment Operations Committee, announced Tobacco Co.'s Chesterfield, Oasis, and and John S. Cross. Commissioners hearings June 6 and 7 on all four reor- Duke cigarettes move to J. Walter Frederick W. Ford, Rosel H. Hyde and ganization proposals. Thompson Co., New York. Radio -tv Robert T. Bartley opposed it. Commis- billing is estimated at more than $7 mil- sioner Robert E. Lee was not present. NBC -TV changes policy lion. Opponents said plan would give too Brief announcement by L&M of ter- much power to chairman. Commissioner on rate protection mination of M -E association points up Hyde said power to assign personnel to New policy on rate protection to ad- loss by that agency of approximately cases, which would be given chairman vertisers when affiliated stations' net- $18 million in billing in past six weeks. under plan, would amount to power to work rates are raised was reported Earlier defections were Colgate -Palm- control policy. Friday by NBC-TV. Main result, offi- olive's Ajax ($4 million) and Bulova Confusion Rep. Oren Harris (D- cials said, will be saving in bookkeeping ($4 million). Ark.) said his Subcommittee on Regu- work by advertisers, agencies, affiliates Next fall L&M is committed to spon- latory Agencies agrees objectives of and network. sorship in Checkmate and Twilight plan are desirable but opposes FCC Now in operation, new policy is to Zone on CBS -TV; Follow the Sun on reorganization on grounds it amends give at least six months' notice when ABC -TV and 87th Precinct on NBC -TV. Communications Act in two areas and any affiliate's rate is to be raised. Until L&M spokesman declined to give rea- will leave "confusion and uncertainty." effective date, charges to all advertisers son for move, but it was believed de- He asked that plan be rejected to will be based on old rate; after effective clining sales on three brands is respon- give his subcommittee chance to in- date, all advertisers will pay new rate. sible. troduce legislation in normal way to Old policy-Standard at CBS-TV and Television Bureau of Advertising fig- amend act. ABC -TV-was to give 30 days' notice ures show gross expenditures for three Speaking for himself, Rep. Harris of rate increase but let advertisers con- brands in tv time totaled more than $6 said, "I am one of those who feel that tinue on old rate for six months if they million in 1960, Chesterfield accounting there can be reorganization within these were using station prior to effective for about $4.3 million. Radio billing agencies to expedite the public's busi- date. was about $1 million. ness." Officials noted that under old policy It was speculated that Thompson's FCC chairman could not grasp addi- station getting rate increase often in acceptance of cigarette account -it's tional powers without consent of other effect had two different rates during six - turned down cigarettes several years and commissioners, he stated, and others month protection period. Similarly, never taken liquor business-indicates should have guts to object. Safeguards change in policy under agency's new are built into plan to prevent emergence leadership by Norman Strouse, and that of one -man commission, he maintained. Anticipation Thompson thus may be looking around Rep. William Springer (R -Ill.) dis- for good liquor account to match L&M agreed. He said that "once anybody has ABC -TV shipped two mobile prize. a chance to get control, he usually takes trucks equipped with tv cameras steps to exert that control." In order to and video tape recorders to Y &R loses AA's $6 million maintain balance, he stated, all seven France on Friday (May 19) in Young & Rubicam is losing $6 mil- commissioners must participate in policy expectation that proposed Ken- lion American Airlines account Aug. 15, decisions and personnel assignments. nedy- Khrushchev summit meeting but no successor has been chosen. Agen- Alternative Rep. William Avery in Vienna on June 3 -4 will be cies said to be in running for account (R -Kan.) said that "if it is the will and confirmed. In meantime, equip- are BBDO, Doyle Dane Bernbach, Len - desire of the Congress to relinquish all ment will be used to cover nen & Newell, Ted Bates and Ogilvy, control over the agencies, then it would Kennedy -DeGaulle meetings set Benson & Mather. Broadcast billing is be appropriate to permit the reorganiza- for late this month. about $1 million in spot radio and tion plan to become effective." $300,000 in spot tv.

more AT DEADLINE page 10

BROADCASTING, May 22, 1961 9 WEEK'S HEADLINERS

Oliver Bar- Duluth. Carl J. Meyers, manager of en- John G. Cole, senior tv producer, and bour, former ra- gineering for Tribune's radio -tv stations, Donald Moone, account supervisor, dio-tv program- elected vp and director of WGN Inc. elected vps at Sullivan, Stauffer, Colwell ming vp of Ben- He fills board vacancy created last sum- & Bayles, N. Y. Mr. Cole, who joined ton & Bowles, mer by death of Chesser M. Campbell, SSC &B in 1953 as assistant director of N.Y., to Ogilvy, who then was publisher of Tribune and its Hollywood office, was transferred to Benson & Ma- president of WGN Inc. Bruce Dennis, N. Y. office in April 1959. He began ther as man- manager of WGN news department, his advertising career in mid -30's in ager of Beverly elected director of KDAL Inc. copy department and radio production Hills, Calif., of- at Gardner Adv., St. Louis. He has fice. Christy Fred M. also been copywriter at Compton Adv. Thrower, vp Walsh, OBM vp and and radio director and tv supervisor for Mr. Barbour general manager and Ruthrauff & Ryan. Mr. Moone joined Beverly of WPIX (TV) Hills manager, resigned earlier this agency in 1956, starting in merchandis- New York, ap- month. Mr. Barbour left Benton & ing department. He is now supervisor pointed execu- Bowles last fall after 13 years with of Lever Bros.' account group. Before tive vp and re- agency and joined Associated Radio & SSC &B association, Mr. Moone was to board N. Y., where he has elected sales executive for Snow Crop citrus Television Service, of directors for been vp. juices. WPIX Inc. and Ward L. WGN Inc., Chi - Quaal, vp, and Mr. Thrower cago, and general man- elected to board ager of WGN of directors of KDAL Inc. Mr. Thrower Inc., elected ex- joined WPIX (TV) as vp and general ecutive vp and manager in 1953 from CBS -TV where general manag- he had been vp in charge of sales. er. WGN Inc. Earlier he'd been with NBC's Blue Net- operates WGN - work as vp and general sales manager AM-TV Chicago and with its successor company, ABC, and through for nine years. He began his career Mr. Quaal wholly -owned with NBC's program department in subsidiary 1931 and in 1933 transferred to net- Mr. Cole Mr. Moone KDAL Inc. operates KDAL-AM -TV work's sales department.

For other pers onnel changes of the week see FATES & FORTUNES

American Oil launches $1,500 for combination stereo, am, fm, decision to grant ch. 13 Biloxi, Miss., to phonograph unit. Receivers will intro- Radio Assoc. (WVMI Biloxi). If FCC big all -media drive duce new RCA high fidelity picture finalizes action, channel will go to tube, which reportedly increases picture WLOX, that city. American Oil Co., New York, is brightness and contrast up to 50 %. launching extensive all -media advertis- In 1957 FCC granted channel to WVMI; ing campaign tomorrow (May 23), in- WLOX in line for ch. 13 WLOX appealed case and court cluding spot radio effort on 333 stations remanded to FCC. Hearing examiner's and spot tv drive on 154 outlets, which FCC has directed staff to prepare initial decision would reaffirm original call attention to its new single, nation- document reversing supplemental initial FCC grant. Controversy hinged on loan wide operation. Agency is D'Arcy Adv., by Gulf Coast hotel operator Edward St. Louis and New York. Ball to Radio Assoc. $300,000 for 53% Commercials and advertisements in Saying it with music of company as collateral. newspapers and on billboards emphasize WVUE (TV) New Orleans has used If broadcasters want to satisfy company's "Big Step" theme, which is ch. 13 in interim. is musical tastes of FCC Chairman Case over eight that three regional petroleum market- years old. ers- American Standard Oil Co. (Indi- Newton N. Minow and his family, ana) and Utah Oil Refining Co. now they'll program music like Men - constitute one operation. Tv spots in- delssohn's Violin Concerto, Rhap- Whiteside commits suicide sody on Theme of Paganini by clude two -minute "spectacular" com- Thurman A Whiteside, key figure in Rachmaninoff and Moldau by mercial, starring baritone Bill Lee and conspiracy case involving former FCC Smetana. Those are favorite selec- chorus of 26 singers and dancers. With Commissioner Richard A. Mack, was tions of Mr. and Mrs. Minow ac- variations, song will be used also on found shot to death in his Miami office radio. Budget was not disclosed. cording to Sunday's (May 21) Guest Conductor program on Friday (May 19), victim of an apparent suicide. Dr. Joseph Davis, county medi- RCA increases color line WGMS -AM-FM Washington. Ra- ther advanced favorites of oldest cal examiner, said "apparently he died RCA announces it will come out with two of three Minow daughters almost instantly." Mr. Whiteside was 22 color tv receivers in fall, most com- (aged 6 and 8) are "My Fair acquitted last October on both counts of plete line in its history, at retail prices Lady" and "Carousel." his indictment after first trial ended in ranging from $495 for table model to hung jury.

10 BROADCASTING, May 22, 1961 goodness," said Killer Jones, "I suffered contusions

You'll never get a quote like this and abrasions." from UPI.

We quote them the way they talk.

United A UPI MAN Press IS AT THE SCENE International "Wow! Viewers spend a total 23 million hours each week watching news on the five CBS Owned television stations. In fact, 42% of the total television news audience in the five markets gets the news from the CBS Owned television stations."

SOURCE: MARCH NIELSENS "Man... that's what I call news!"

O CBS TELEVISION STATIONS

A Division of Columbia Broadcasting System, Inc. Operating WCBS -TV New York KNXT Los Angeles WBBM -TV Chicago WCAU -TV Philadelphia KMOX -TV St. Louis (all represented by CBS Television Spot Sales) DATEBOOK A calendar of important meetings and events in the field of communications Indicates first or revised listing.

MAY

May 1 -31- National Radio Month. May 15 -27 -The First International Festival of Television Arts ds Sciences. Montreux. Switzerland. The festival is divided into three parts: (1) May 22 -27- Television Con- test (telecasts from all countries wishing to participate will be judged; and (2) May 15 -27- Television Equipment Trade Fair (display of latest equipment). May 20 -24 - Assn. of Independent Metro- politan Stations, spring meeting. Broadmoor Hotel, Colorado Springs, Colo. May 22 -24- National Symposium on Global WAVE -TV sells 28.8% more Communications, Institute of Radio Engi- neers. Hotel Sherman, Chicago. Soft Drinks May 23 -Los Angeles Advertising Women, and Confections annual awards banquet, Beverly Hilton Ho- tel, Beverly Hills, Calif. "Lulu" awards will - to 28.8% more men, women, be presented to women producers of Out- standing advertising during 1960. teenagers May 24- Broadcast Adv. Club of Chicago, and children! luncheon meeting. To be addressed by CBS Inc. President Frank Stanton. Grand Ball- That's because WAVE -TV has 28.8% more room, Sheraton -Towers, Chicago. viewers, from sign -on to sign -off, in any May 25- Chicago Unlimited silver salute to average week. Source: N.S.I., 1960. radio. Grand Ballroom, Sheraton Towers Dec., Hotel, Chicago. Reception 6:30 p.m., dinner 7:30 p.m. CHANNEL 3 MAXIMUM POWER May 25 -26 -Iowa Broadcasters Assn., annual NBC convention. Speakers include FCC Commis- LOUISVILLE sioner Robert T. Bartley. Roosevelt Hotel, NBC SPOT SALES, National Representatives Cedar Rapids. May 25- 28- Federation of Canadian Adver- tising & Sales Clubs, 14th annual conference. Ottawa, Ont., Canada. May 26 -27- Radio /Television News Direc- tors of the Carolinas, annual meeting. Francis Marion Hotel, Charleston, S. C. NO ONE ELSE May 27- Idaho -Utah AP Broadcasters' Assn., annual spring meeting. Hotel Roger- CAN MAKE THAT son, Twin Falls, Idaho. of all the May 27 -31 -57th annual Advertising Federa- tion of America convention. Speakers in- STATEMENT! clude: Paul Rand Dixon, chairman, FTC; TV stations Earl W. Kintner. former chairman, FTC;

14 BROADCASTING, May 22, 1961 GIANT BELL SYSTEM ANTENNA for catching and amplifying signals from satellite will be 177 feet long and about as high as an 8 -story building.

Bell System Is Far Advanced on Satellite to Extend Microwave Communications across the Seas

Microwave system overseas via We're well along on designing and The Bell System is not seeking a building an experimental active satel- monopoly of space communications. satellites is a natural extension lite and are prepared to pay for the There would be all kinds of oppor- of today's nationwide telephone launching and for transmission facili- tunity for the producers of electronic and TV networks. ties on the ground. gear and other products because of the need to purchase many parts of the Our aim is to create more high -qual- system from these producers. ity voice channels, and, ultimately, The Bell System is ready right now global television channels. We would We believe that the Bell System's proposals offer the best means to serve to move fast on a communication sys- connect our U. S. communication net- the public's interest in a broader com- tem using satellites in outer space. work with those of other countries and munication network for tomorrow. We provide international overseas service. We've already made telephone calls believe, also, that they offer the best from coast to coast by bouncing radio There's one thing we'd like to make means to get a working system "in signals off NASA's Echo I satellite. completely clear. being" in the shortest possible time. BELL TELEPHONE SYSTEM RAB SALES CLINICS May 22-Chicago. May 22-Denver. May 23-Indianapolis. DELTA May 23-Salt Lake City. May 25-Columbus, Ohio. .. Jet leader May 25,26- Tulsa. Tune 2- 3- Industry Film Producers Assn. on every second annual convention and trade show. Hotel Miramar, Sanata Monica, Calif. June 3 - Florida AP Broadcasters Assn. irvMyerS route flown! Daytona Beach. June 3- 4- Oklahoma AP Broadcasters Assn., meeting. DeVille Motor Hotel, Oklahoma City. June 5-16 - International Communications Workshop, sponsored by World Commission for Christian Broadcasting, American Jewish MONEY TALKS Committee and several other religious groups. U. of Southern California, Los Angeles. -but what does it say? June 6- American Marketing Assn., New York chapter, marketing workshop: Manage- ment use of marketing research companies. If you eavesdrop in the business - Lever House auditorium, New York, 4 p.m. paper field, you'll find the circulation June 8 -9 -North Carolina Assn of Broad- casters, convention. Durham. Speakers in- dollars saying to the publisher: the clude Clair McCollough, chairman NAB joint man who sent me in wants your boards; J. Leonard Reinsch, radio -tv advisor to President Kennedy and Sol Taishoff, edi- publication. tor and publisher of BROADCASTING. For parting with money in exchange June 8 -9 -Assn. of National Advertisers workshop on planning and controlling profit- for a businesspaper is more than just able advertising, Westchester Country Club, Rye, N. Y. Speakers at members -only session sweet sorrow - it's proof that the Thursday: Robert E. Kahl, executive vice one who parts sets a definite, ascer- president, Borden Foods Co., on profit -loss approach to advertising; Michael Schiff, tainable value on the publication. Ph.D., professor of accounting, New York U., on cost allocations; George Wilson, man- And, carried to the next logical step, ager, merchandising and advertising, John- it's an affirmation to the advertiser son & Johnson, and Lionel Brown, advertising manager of Knomark Inc., panelists in that the readers are meeting him at discussion of budgeting; William Mueller, least half way. partner in Arthur Andersen & Co. accounting firm, on auditing agency work. Friday speakers: Joseph F. Anderson. advertising A lot of very good businesspapers manager, Dictaphone Corp., on planning believe this is an important consid- and controlling; Bruce Werrt, assistant advertising manager, Goodyear Tire & Rubber eration. In fact, by having their Co., on media department organization; circulations audited by the ABC, James J. McCaffrey, senior vice president of Ogilvy, Benson & Mather, on getting in- they voluntarily lay their books open creased mileage from the media budget; to the scrutiny of interested out- Robert Bergmann, president, Filmex Inc., on controlling the cost of tv commercials, siders and, in a very real sense, and a panel on "how the advertiser and invite -and obtain - customer super- agency can work together for profit- oriented vision of one of the most vital phases moved advertising." Ray Wilson, supervisor of ad- Delta directly into the Jet vertising services, Shell Oil Co., is program of their businesses. Age with the first Douglas DC -8's committee chairman. and the World Champion Convair June 8 -10- Western Assn. of Broadcasters, If you could hold a quiet conversa- annual meeting. Banff Springs Hotel, Cana- tion with your advertising dollars, 880's. This leadership pays divi- da. Speakers include Don Jamieson, presi- we think you'd hear a good many of dends today in superior service dent Canadian Assn. of Broadcasters. June 8 -10- Marketing Executives Club of them saying they'd feel a lot safer and maximum experience on every New York, annual seminar, Pocono Manor. Pa. about the mission you're sending route operated. on if they carried this kind of June 9 -10 - Conference on Government - them Business Relations in Marketing. American insurance. .. , .r... U., Washington, D. C. June 10- Florida UPI Broadcasters Assn. annual meeting. Pensacola. June 11 -14 -Assn. of Industrial Advertisers annual conference. Statler- Hilton Hotel. Boston. , ° \nuu = Irc. June 11 -23-AFA's third annual Advanced yoSS puso *eu t. w4 Management Seminar in Advertising & Mar- Services keting. Conducted by faculty members of The plus value of paid circulation is "wantedness" west of Harvard Graduate School of Business Ad- Texas will be ministration. Chatham Bars Inn, Cape Cod. SS' BROADCAESTING announced soon Mass. Registration and tuition fee: 5375. Application forms at AFA, 655 Madison Ave., New York. June 12-Deadline for comments on FCC proposed rulemaking to curb "hidden plugs" BROADCASTING is the only publication and "payola." in its field qualifying for June 12 -13 -Third National IRE Symposium ABC and ABP membership. DE LITA on Radio Frequency Interference. D. R. J. the air line with the BIG White, Don White Assoc., chairman. Mai. JETS Gen. James Dreyfus, USA, keynote speaker.

16 (DATEBOON) BROADCASTING, May 22, 1961 IN RADIO T'S THE JACK O'REILLY 5:30 A.M. to 9 A.M. 5 YEARS

SALES CLIMATE PAT and JACK 9 A. M. to 10 A. M. 7 YEARS THAT COUNTS WPEN IS THE STATION OF THE STARS

WPEN was the first station in Philadelphia

to program TOP FLIGHT personalities.

These salesmen are now established and have built up HE O BENSON

A M. is 1 P. M. large and loyal audiences. They do not Ir L YEARS broadcast in an atmosphere of frantic sounds

and chaotic music. On WPEN, the

most important sound is your commercial.

WPEN is the station of Per -SELL -nalities.

MAC MCGUIRE

1 P. M. to 3 P. M. 4 YEARS

BUD BREES 7 P. M. to11 P. M. 7 YEARS LARRY BROWN

3 P. M. to 7 P. M. 4 +/2 YEARS l FRANK FORD

11 P. M. to 2 A. M. d YEARS

OUR BEST SOUND I S A WPENRINGING CASH REGISTER P H I L A D E L P H I A Represented Nationally by GILL -PERNA

BROADCASTING, May 22, 1961 17 Your single purchase buys co-ordinates BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHOFF promotion and coverage over 67,000 VICE PRESIDENT .. MAURY LONG While they last! VICE PRESIDENT EDWIN H. JAMES square miles in West Texas and East New SECRETARY H. H. TASK TREASURER B. T. TAISHOFF Mexico! Here, the West Texas Television COMPTROLLER IRVING C. MILLER ASST. SEC.- TREAS... .. LAWRENCE B. TAISHOFF Network serves the CBS signal to a 62- ORDER YOUR COPY county area and 1,079,300 people with effective buying income of $2,054,386,000 iBROADCASTING NOW! THE BUSINESSWEEKLY OF TELEVISION AND RADIO and retail sales in excess of $1,409,- Executive and publication headquarters: 857,000` BROADCASTING -TELECASTING Bldg., 1735 DeSales (on St., N.W., Washington 6, D. C. Telephone first come -first served Metropolitan 8 -1022. basis) EDITOR AND PUBLISHER Sol Taishoff Editorial VICE PRESIDENT AND EXECUTIVE EDITOR Edwin H. James BROADCASTING EDITORIAL DIRECTOR (New York) Rufus Crater MANAGING EDITOR Art King 1960 Yearbook Issue* SENIOR EDITORS: J. Frank Beatty, Bruce the one -book library of television and radio Robertson (Hollywood), Frederick M. Fitz- information" gerald, Earl B. Abrams, Lawrence Christo - pher (Chicago); ASSOCIATE EDITORS: Harold Hopkins Dawson Nail; STAFF WRITERS: George v. Darlington, Bob Forbes, Malcolm Oettinger Jr., Sid Sussman, Leonard Zeiden- separate directories in- berg; EDITORIAL ASSISTANTS: Merilynn Gard- ner, Jim deBettencourt, Mark McWhiney, 46 dexing the world of broad- Rosemarie Studer; SECRETARY TO THE PUB- LISHER: Gladys Hall. casting Business tv stations VICE PRESIDENT AND GENERAL MANAGER Maury Long am stations VICE PRESIDENT AND SALES MANAGER Winfield R. Levi (New York) fm ASSISTANT PUBLISHER stations Lawrence B. Taishoff SOUTHERN SALES MANAGER: Ed Sellers; Pao - educational stations DUCrION MANAGER: George L. Dant; TRAFFIC MANAGER: Harryy Stevens; CLASSIFIED ADVER- networks TISING: Doris Kell ; ADVERTISING ASSISTANTS: John Henner. Ada Michael, Peggy Long - worth, Robert Sandor. sales representatives COMPTROLLER: Irving C. Miller; ASSISTANT AUDITOR: Eunice Weston; SECRETARY TO THE advertising agencies GENERAL MANAGER: Eleanor Schadi. associations Circulation and Readers' Service SUBSCRIPTION MANAGER: Frank N. Gentile; services CIRCULATION ASSISTANTS: David Cusick, Chris- tine Harageones, Edith Liu, Burgess Hess, All figures are unduplicated by any George Fernandez, Nicholas Restauri. government DIRECTOR OF PUBLICATIONS: John P. Cosgrove. W.T.T.N. stations. Ref.: Sales Manage- schools ment 1961 Survey. Bureaus New York: 444 Madison Ave., Zone 22, Plaza 5 -8354. EDITORIAL DIRECTOR: Rufus Crater; BUREAU NEWS MANAGER: David W. Berlyn; ASSOCIATE EDITOR: Rocco Famighetti; ASSISTANT EDITOR: talent, Jacqueline Eagle; STAFF WRITERS: Richard market data, billings, ratings, programs, Erickson, Diane Halbert, Morris Gelman. historical facts -all arranged and indexed for VICE PRESIDENT AND SALES MANAGER: Winfield instant reference R. Levi; SALES SERVICE MANAGER: Eleanor R Manning; ADVERTISING REPRESENTATIVE: Don Kuyk; ADVERTISING ASSISTANTS: Donna Trol- station listings by stale and city show execu- inger, Maria Sroka. tive personnel, network, power, frequency or Chicago: 360 N. Michigan Ave., Zone 1. channel; separate directories by call letters, Central 6 -4115. frequencies, newspaper and group ownership. SENIOR EDITOR: Lawrence Christopher; Mw- wssr SALES MANAGER: Warren W. Middleton. ASSISTANT: Kolar. Barbara e limited number available at $4.00 per Holly wood: 6253 Hollywood Blvd., Zone 28. copy Hollywood 3 -3148. SENIOR EDITOR: Bruce Robertson; WESTERN SALES MANAGER: Bill Merritt; ASSISTANT: Vir- ginia Stricker. iflBROADCASTING west texas Toronto: 11 Burton Road. Zone l0, Hudson THE BUSINESSWEEKLY OF TELEVISION AND RADIO 9 -2694. CORRESPONDENT: James Montagnes. television Circulation Department BROADCASTING Magazine was founded in 1931 1735 DeSales Street, N.W. by Broadcasting Publications Inc.. using the title, BROADCASTING' -The News Magazine of Washington 6, D. C. network_ the Fifth Estate. Broadcast Advertising 1932, Reporter in President Mer. was acquired in Broadcast W. D "Deb" Ropers, and Gen.. 1933 and Telecast in 1953. BROADCASTING - published every September as 53rd issue of TELECASTING was introduced in 1946. BROADCASTING-The Businessweekly of Television .. NATIONAL REPRESENT'YE Reg. U.S. Patent Office and Radio THE BRANHAM. COMPANY Copyright 1961: Broadcasting Publications Inc.

18 BROADCASTING, May 22, 1961 vision `Stat ion s have gone all out to sell RCA Victor Color TV sets in the grand tradition of the Crosley CA- ictor''.istributors tell Broadcasting group . .. cover- me they select the WLW Tele- ing store fronts and home vision Stations to advertise fronts to really mean business RCA Victor Color sets because for RCA Victor. Advertisers they're among the Colorcast- have a pot of gold waiting for ing leaders in the nation .. . them at the end of the WLW with theirColorTV engineering Television Color rainbow!" skills, wonderful Color programming, and Color selling power." Raymond W. Saxon, Vice Pres. Marketing RCA Sales Corporation Jack M. Williams, Vice Pres. Advertising and Sales Promotion RCA Sales Corporation

Call your WLW Representative ... you'll be glad you did ! the dynamic Crosley Stations

WLW -C WLW -T WLW -A WLW -1 WLW -D Television Television Television Television Television Columbus Cincinnati Atlanta Indianapolis Dayton

Crosley Broadcasting Corporation, a division of Avco

BROADCASTING, May 22, 1961 19 Moral: A dollar invested in day-time TV reaches more wotne 'sore often than the sante dollar spent at night! Time was when the a vertiser interested in talking to women stood by this hard and fast rule: Daytime for frequency; Nigl time for reach. Things have changed. A recent research study shows Daytime leading Nighttime reach at every level of frequency. NBC had Nielsen compare a typical night -time buy-an alterna half-hour -and an NBC day -time schedule of approximately the same cost. Result? Over a foi

NBC DAYSIMELINE-0R 10:00 Say When 10:30 Play Your Hunch (color) 11:00 Price Is Right (color) 11:30 Concentration 12:00 Trutt or Consequences 12:30 It Could Be

20' BROADCASTING, May 22, 1961 reek period, the evening show reached 18,100,000 different homes. The NBC day -time schedule cached 22,100,000 different homes; 4,000,000 more homes for Daytime! What's more, the average lay -time home received almost twice the number of commercial messages, yielding 477 more homes ler dollar. Whether it's a matter of four weeks or eight weeks, homes reached once or a ozen times ... day -time dollars reach more homes.* So, if you've got women on your mind, onsider the advantages of NBC Television Network first in the Daytime!

olor) 2:en ]:m Morr y Show (olor) 2:30 Loretta Young Theatre 3:00 Young Dr. Malone 3:30 From These Roots 4:(J Make Room For Daddy 4:30 Here's Hollywood

BROADCASTING, May 22, 1961 21 C. president MONDAYMEMO from JAMES PROUD, and general manager, AFA

History shows that an attack on one is an assault on all

The last 12 months since Advertising that the less shouting we have to do in Advertisers Must Share The re- Federation of America's previous meet- Washington to get attention, the more sponsibility for improved programs and ing have been a time of change, tension effective our work becomes. better balanced advertising schedules, and serious threat to many things which Uninhibited Jabs We felt that way however, is not on the shoulders of the we hold dear. During this year we have when, in the early rounds of political broadcasters alone, although I believe nominated and elected a new President oratory last summer, a few headline they must accept the major load. Ad- of the United States. The electronic hunting politicos took free and un- vertisers and agencies must share an industry became a key factor in that inhibited jabs at "Madison Avenue," important part of the liability for pro- election, and broadcasting and adver- "payola" and the advertising industry tecting the public's interest. tising proved themselves more conclu- in general. AFA decided early in the It seems to us that advertising al- sively than ever to be a vital part of the game that it would be futile and foolish ways will be under attack as long as warp and weave of our American way for the Federation, or any other seg- the advertising family continues to view of life. ment of the industry, to get involved itself as separate and competitive enti- It is therefore appropriate, I think, in a name -calling contest with these ties, without the cohesion of family re- that AFA should be bringing its full critics, thus giving them what they sponsibilities or loyalties. This is a range of interests of advertisers, agen- wanted-a publicity gimmick to feed serious mistake. cies and media to focus in Washington their own selfish ambitions. Too frequently we have seen disin- in the forthcoming week. There we But the long -range philosophical terest and even jubilation on the part of hope to assess advertising's main over- dangers to the advertising industry were rival media when another medium is all problems and to try to forsee the not -and are not -lost upon the Fed- under attack. We do not like what we trajectory of this industry's future prog- eration leadership. It is recognized that have seen because we know from his- ress. As usual, the Federation's con- there are many persons, misguided for tory that an attack on one of us is an vention is portrayed on a "wide the most part, who believe that the right assault on all. screen," with the focus very much on of freedom of speech should be curbed. Self- discipline Advertising during the broad international implications as Even the President of the United States its long career as a spark plug of Amer- well as our more immediate national recently defended the right of govern- ica's economic growth has fought hard problems. ment to censor and screen news in to exercise self- discipline in its service Tax on Tv For instance, the open- times of crisis, and he labeled this as to the American people. Our success ing session Monday, May 29, will delve such a period. or failure in this field of self -regulation directly into the serious threat posed The recent address of FCC Chair- will determine how much new govern- by the Conservative British govern- man Newton Minow certainly gives the ment regulation will be imposed by the ment's imposition of a 10% tax on communications world, and especially present administration. television advertising in mid- April. the broadcasting industry, food for It is our job to prove that self -po- AFA construes such actions by sober thought. licing will work, and this means ad- America's historic ally as setting dan- Needless to say, there was much ap- vertisers, agencies, media and their as- gerous precedents in the taxation (1) plause for Mr. Minow's talk, especially sociations must share that responsibili- of advertising per se and (2) of a his courage in making it before the ty. The one catalyst group comprising particular form of advertising. audience he selected for his maiden all these interests, plus their 18 nation- As in the case of the Baltimore city effort. Many advertisers and agency al vertical associations, is AFA taxes on advertising, the original act officials frankly praised Mr. Minow's It welcomes the use of its vast "grass invariably sets off a nuclear reaction forthrightness because they felt that roots" organization, of which the Ad- which suddenly spreads far beyond the strong words to encourage television vertising Clubs are its cohesive force, scene of the explosion. It takes no stations, and networks, to meet their to help educate and cultivate the under- genius to forsee serious threats which full responsibilities to the public -both standing and appreciation of this great will follow the British action. in programs and advertising-are economic tool which has played such Even if we are not concerned with necessary at this time. With this we an important part in making America international problems, we believe all agree. the last hope of the Free World. advertising men and women, and particularly those in the electronic fields, have major stakes in the work of the Advertising Federation of America. For A cross -section of advertising interests will the local, state and national problems be represented when the Advertising Fed- all of advertising are enormous, and eration of America meets in Washington none us can afford stand alone, of to May 28-31 at the 57th annual convention. dependent upon our own strength and C. James Proud, president -general man- our own defenses. ager since June 1957, spent 12 years as a That is why AFA opened its Wash- newspaperman, has served as advertising ington office in the fall of 1959 to de- manager -public relations director of Gen- velop a two -way communications ex- eral Motors' Aeroproducts Division, and change between its 50,000 members has been on AFA's executive staff for 14 and our official representatives in Wash- years. He's a member of The Advertising ington. We agree with the former Fed- Council. eral Trade Commission chief, Earl Kintner, that "the best government is the least government." We also believe

22 BROADCASTING, May 22, 1961 A cache of Kurus would be a Turkish delight to any Ottoman. The coin -with -the -hole is currency from Istanbul to Azerbaijan, and Turks today count on Kurus to buy everything from new scimitars to compact cars. In Baltimore, an advertising Turk could work wonders with a conservative collection of Kurus because there isn't any mystery or mysticism about the sales promotion power of WBAL- Radio. Maryland's only 50,000 watt station dominates the entire metropolitan area plus 37 surrounding counties in a radius that reaches four adjacent states. WBAL -Radio produces results in this rich region by providing more unduplicated coverage than any other native station. WBAL -Radio sells by sustaining listener interest with a consistent format of full range programming and music for mature minds. Turk or Tycoon, you don't need multiple schedules to cover the Maryland market ... just depend on WBAL- Radio -the basic buy in Baltimore, the medium that makes every Kuru count.

WBAL -RADIO BALTIMORE C Maryland's only 50,000 watt station Associated with WBAL FM & TV / Nationally represented by () Daren F. McGavren Co., Inc.

BROADCASTING, May 22, 1961 23 OPEN MIKE

Good company (and) ... the industry's maximum use of program materials made available EDITOR: I'm glad to see (NAB CON- through The Advertising Council. VENTION, May 15) I was in good - . Contributions to P.O. Box 1961, and agreeable- company with the com- Mount Vernon, N.Y.... are substan- ment on the Minow speech! S. M. - tially larger than in any other year... . Ballard, President, Geyer, Morey, Mad- We are receiving excellent response as den & Ballard Inc., New York. well to the RFE Broadcasters Partici- Big response pation Awards program.... Over 200 entries have already been received at EDITOR: . I've had many, many old P.O. Box 21 -B, Mount Vernon, and friends write or call after you ran the the closing date is not until May 31. pictures of the good people from Coun- -John M. Patterson, President, Radio try's Delight (milk) and WBBM -TV Free Europe Fund, New York. (FANFARE, April 10). As a P.S. to the story, we had over 2.2 million entries The alternative? in the contest. Captain Kangaroo was even better than we first suspected. - EDITOR: This is a London envelope. It William C. Olendorf, Vice President, might be interesting to let U.S. readers Marketing, Tobias, O'Neil & Gallay know how the British government re- Inc., Chicago. The real message

EDITOR: . . . It seems that you have FRESNO. CALIFORNIA clearly and frankly stated the real message of the NAB convention in the last paragraph of this editorial master- minds 'em to cough up $ for radio piece ( "The wrong path to greatness," privileges-while we get abuse by FCC EDITORIALS, May 15) . guys. A. A. Schechter, A. A. Schech- Broadcasting must not only "invig- ter & Assoc., New York. What's this got to do with orate its efforts," it must fight to keep your time buy in this mar- what freedom it has as well as the free- Quick reaction ket? Just this: We've always dom of every single citizen in this EDITOR: I would like ... to thank you felt advertisers on this sta- country. - Lawrence Webb, Managing for the fine treatment you accorded our tion deserve expert technical Director, Station Representatives Assn., recent report, "Television 1961: Pack- handling of commercial New York. aged, Taped and Brightly Colored" material, on film, live or EDITOR: I must compliment you on (BROADCAST ADVERTISING, May 8)... . your editorial, "The wrong path to I thought you would be interested to film in combination with greatness" (EDITORIALS, May 15). I know that due to BROADCASTING'S COV- local -live tags. That's why feel sure the majority of the broad- erage . . . we have already -in less KJEO -TV. is famous in casters attending the NAB convention than one week -received many requests Central California for its in Washington felt that President Ken- for a copy of our complete report. .. . -Marvin D. Melnikoff, Director of engineering skills, top an- nedy used more tact and approached the problem with a greater sense of Marketing & Research, Weed Tv, nouncers, its overall cam- public relations and feeling for the New York. paign for an "Air Time broadcaster than did either Mr. Minow Corporate Image" -and this or Gov. Collins. Mr. Minow, in par- The Florida story means confidence your time ticular, should take a lesson or two EDITOR: . . . One of the finest market from his boss. buys on KJEO -TV get sell- studies ever published on the state of I might even suggest at this Florida (BROADCASTING, April 17) . I ing attention from experts. time that this editorial be framed and was tremendously impressed with the posted in the office or reception room vast amount of data and accuracy... . our , of every broadcasting station in this -Ed Keys, Assistant Manager, Miami- ratings? WeVP 9of Thad country. Fred L. Bernstein, Vice Dade County Chamber of Commerce. President, Radio Tv Representatives Inc., New York. Check with your nearest HR representative No interest in WLMJ EDITOR: "The wrong path to great- EDITOR: You carried the announcement our ness" was magnificent. This industry (FOR THE RECORD, May 1) that WMNI has little to fear with men like you network had received a construction permit for speaking out. -Ben Strouse, President, a new fm station in Columbus. affiliation? Coma! WWDC Washington. It was further indicated that William R. Mnich held an interest in WLMJ RFE Fund thanks Jackson, Ohio. This is not correct. Our EDITOR: We at the Radio Free Eu- application indicated that I divested my- rope Fund would like to use BROAD- self of this (10 %) interest in April,. CASTING as a medium for thanking the 1955. The only broadcast interest I CHANNEL 47 broadcasting industry for its wonder- currently hold is in WMNI.- William

Fresno, California ful response to the 1961 "Broadcasters R. Mnich, President, WMNI Columbus, . for Radio Free Europe" campaign Ohio.

24 BROADCASTING, May 22, 1961 Red Alert! The bombardment is on! No sirens, no explo- WBT's Radio Moscow; and it is being used as sions, but a persistent bombardment from Radio classroom material in colleges and public schools. Moscow of twisted news, half -truths, red her- This year Radio Moscow has won three national rings designed to confuse and divide us. To alert awards for WBT Radio-the Freedoms Founda- the nation to this danger, WBT Radio for the last tion George Washington Honor Medal Award, two years has been interpreting and refuting So- the Sigma Delta Chi Public Service in Radio viet propaganda on its program, Radio Moscow. Journalism Award, and the TV -Radio Mirror Three times a week excerpts from Soviet short- Gold Medal Award. All of us at WBT are proud wave broadcasts to Canada and the United States of the recognition our program has received. We are presented, followed by an analysis of the dis- are encouraged in our belief that truth is our tortions and fallacies they contain. Already four- surest defense against the voice of Communist teen other major U.S. radio stations broadcast enslavement. WBT RADIO CHARLOTTE Jefferson Standard Broadcasting Company there is nothing harder to stop than a trend

Things keep looking up. 24 measured weeks ABC doesn't want to try to steal any of the headlines' thunder. But, in the NETWORK 3 -net share Oct. 24, 1960 -Apr. 18, 1981 spirit of the general jubilation, let us say that The Trend is "A -Okay all the way" toward ABC -TV. Reason: ABC's leadership in Sports. (ABC's Wide World of Sports, All -Star ABC -TV 37% Golf, Orange Bowl Game, Bing Crosby Golf Tournament, Fight of the Week NCAA Football, Pro Football & College Basketball.) Reason: ABC's leadership in action adventure entertainment. (The Untouch- rk,R T ables, 77 Sunset Strip, Maverick, Naked City.) Reason: ABC's leadership in comedy, cartoon shows. (My Three Sons, The Flintstones.) Reason: ABC's facing of the issues of the day. (ABC -TV News Final, The Winston Churchill series, Close -Up!, Expedition!) The result: Where people can choose, in the largest 3- network competitive area measured by Nielsen," ABC is No. 1 in evening audience. ABC Television Network Look at the up- looking chart at the right. *Source: National Nielsen 50 Markets TV Reports, Average Audience, October 24, 1960 through April 16, 1961. Sunday, There is nothing harder to stop than a trend. 6:39 to 11 PM, Monday through Saturday, 7:30 to 11 PM.

28 BROADCASTING, May 22, 1961 B ROADCASTi N G i=THE BUSINESSWEEKLY OF TELEVISION AND RADIO

May 22, 1961 Vol. 60 No. 21 CONTRACT BANS TRIPLE -SPOTTING Y &R -Gulf Oil pact with NBC -TV may develop entirely new pattern as other agencies applaud, consider advantages of following suit

A new approach initiated by Gulf cult to sell, a factor that might prompt that its identity be withheld, stated his Oil Corp. and its agency, Young & a network to go along with such a clause company has asked a network (CBS - Rubicam, to combat triple- spotting by in the contract. TV) for reimbursement for any time stations between network programs ap- The new Gulf -NBC -TV agreement is "lost" in program commitments next peared last week to be gaining in adver- the latest development in Young & season. (The networks, if they expand tiser attention. Rubicam's running battle with the net- station breaks, must shorten the adjacent Most agency executives when queried works (particularly with ABC -TV) over network programs by several seconds). on the Gulf -Y &R move -that of in- moves to expand station-break time Several agencies had hinted they would serting an anti-triple -spotting clause in next fall (BROADCASTING, April 24). ask for "rebates" if the expansion policy a contract with NBC -TV-reacted in Some observers feel that in this new was placed into effect (BROADCASTING, one of two ways: pact, Y &R, though apparently unable to April 24). Either they are studying the move defeat the station -break expansion pro- BBDO, which for some three years with an eye to the possibility of follow- posal, has managed to dramatize an has written anti -triple- spotting measures ing suit; advertiser's insistence on a limitation in into its standard spot contracts in tv, Or they said that while they do not station break time to two commercials. reported it is considering a similar intend to take direct action themselves, Pattern For Fall It appeared doubt- measure in future network buying they feel the Gulf -Y &R move is a step ful that other advertiser network con- though not necessarily with the same in the right direction. tracts for 1961 -62 could be negotiated phraseology as that contained in the The clause agreed upon by NBC -TV with anti -triple- spotting clauses at this Gulf agreement. Agency spokesmen, and Gulf commits the network to use its time, however, because the contract however, said they couldn't be more "maximum efforts" to prevent any sta- pattern for next season's shows is al- specific. tion carrying Gulf programs (a regular ready set. Other agencies canvassed by BROAD- news series starting next fall, in addition One agency reported that it is taking CASTING: J. Walter Thompson Co. to specials) from triple-spotting "either another tack in the station -break hassle. (Ruth Jones, associate media director) immediately before or immediately after An executive at the agency, which asked reported it understands the Gulf con- the telecast of this show." Can Cancel The contract clause further states that Gulf reserves the right to cancel any station which triple -spots im- Mr. Sam says `We don't like it' mediately adjacent to the program. make it stick-House Speaker Sam NBC -TV said last week that no other Rayburn (D-Tex.). advertiser has made a formal request for The FCC reorganization plan was a similarly worded contract, but ac- the only one of the President's four knowledged that several other agencies plans to shake up regulatory agencies had called to ask for clarification. It (others cover the Federal Trade Com- was indicated that NBC-TV would take mission, Securities & Exchange Com- "under advisement" any additional such mission and Civil Aeronautics Board) requests by advertisers. to be handed the short straw. Young & Rubicam sources revealed The speaker didn't elaborate on the agency would rely mostly on reports whether the House would accept a -both regular and specially prepared more moderate version of what has -provided by Broadcast Advertisers been called the "FCC- packing plan" Reports, an off -the -air monitoring serv- -which in its proposed form would ice, in policing the clause. give the White House greater control Some agencies pointed out that the over that agency. He said merely Gulf situation is unique. Much network that the FCC plan is the only one of tv programming now, they reminded, the four selected for extermination, are multiple-sponsorships, thus creating because "we don't like it." a complex problem for the sponsors to in the President Kennedy's Reorganiza- Thus, he'll bring his power sift out when attempting to determine bear to cause a veto of tion Plan No. 2, to revamp the FCC House to infractions of an anti -triple spotting rule. before it would and concentrate more power in its the plan sometime It was also noted that Gulf apparently go into effect a little more chairman, went to the chopping block otherwise feels it can drop an affiliate in a highly than a month from now the last week -sent there by the only -if competitive marketing area but that Senate doesn't beat him to it. most tv advertisers are hardly eager to man in Congress who can pronounce take such drastic action. And, these a coup de grace and almost always For complete story see page 55 executives added, the news show is diffi-

BROADCASTING, May 22, 1961 graphic categories. Price for the service varies according to the subscriber cate- SRA says 40- second criticism `unwarranted' gory- advertiser, agency, network, sta- ABC -TV's plan to expand station . . . to increase the efficiency and tion rep or allied fields. Maximum price breaks from 30 to 40 (or 42) sec- flexibility of their operations, thereby is $1,500 for advertising agencies. An- onds finally got an official good word providing better service to the view- other service offered by the report is last week from somebody besides ing public and the advertiser. a "personalized" breakdown requested ABC. Station Representatives Assn. "A great number of advertisers by a particular subscriber. sent a letter to all commercial tv contend that their commercial mes- stations in the U.S. saying SRA mem- sages cannot properly be presented Agency appointments... ber firms "applaud" the plan. in the limited time of an ID or a 20- Lawrence Webb, SRA managing second announcement. In peak audi- Scripto Inc., Atlanta, appoints the director, said in the letter that the ence periods there has been no way McCann -Marschalk Co., N. Y. and At- longer breaks would help advertisers for spot advertisers to buy on an lanta, as agency for its line of writing by opening up prime -time availa- individual market basis this preferred instruments. Account, which bills ap- bilities that don't even exist now, length of commercial time. The addi- proximately $1 million and is active in while contributing to the efficiency tion of 10 seconds to the time be- spot radio -tv, had been at Donahue & and flexibility of stations. Without tween network programs answers Co., N.Y. McCann -Marschalk, in re- specifically mentioning triple-spot- such need and contributes even more cent weeks, acquired the Tidy House ting, which many opponents of the to the flexibility of spot -one of the ($1.8 million) and Speidel ($1.2 mil- plan fear will be its result (see page medium's strong inherent advant- lion) accounts. 27), Mr. Webb stressed that "the ages." General Insurance Co. of America, plan specifically does not provide for The plan has been widely con- Seattle, appoints Lennen & Newell as more than two paid commercial an- demned by agencies, the Assn. of its agency. Billing for 1961 is approx- nouncements and therefore repre- National Advertisers and officials of imately $1.5 million, of which 50% is sents no numerical change in present the two other networks (though they in television. The account had been at station practices, nor violation of the make clear that they will follow suit Cole & Weber Inc., Seattle. NAB television code" if ABC goes through with its plan, as Mr. Webb continued: it now seems virtually certain to do). Pan Pacific Fisheries (Lucky Strike, "The increase to 42 seconds will Mr. Webb's letter said the criticism Top Wave tuna and Glamour Puss cat greatly enhance the ability of stations was "unwarranted." food) appoints Roche, Eckhoff & Assoc. as its agency. Sealy Inc. (bedding) for its Berkeley, tract is "experimental," that it is watch- can't be enforced anyway." Calif., plant, to Garfield, Hoffman & ing it closely and has the whole situation Another major agency asserted it has Conner, San Francisco, for regional under "review." been in direct contact with the networks advertising to include radio -tv. Foote, Cone & Belding (Arthur S. on just this problem for the past 18 California Food Products of Chi- Pardoll, associate media director) sees months, has been using "every weapon cago (Slim -Ade fruit beverages) to M. merit in the contract clause idea and and device at our command to overcome M. Fisher Assoc., Chicago. Radio -tv notes the agency is opposed to stations this excess of spots." Among actions: will be used. triple- spotting between network pro- letters to network affiliate stations ask- Fabro Inc., Atlanta, to Tobias, O'- grams. And "if the network will guaran- ing them not to "over- commercialize," & Gallay, Chicago, for Henny Pen no we're Neil tee triple- spotting, for it." and cooperation with BAR in "policing" Brand dog food and Switch Brand cat Compton (Frank Kemp, senior vice stations. The agency attributed the Gulf food. Three- fourths of budget will go president and media director) considers contract to FCC Chairman Newton N. to broadcast media in selected markets the step a "good idea" but the agency Minow's talk at the NAB convention in the South for the next six months, hasn't proposed such a move to its rather than to a marketing factor. It was eventually expanding to the national clients though it will explore the matter hinted that the agency may take further market. Radio -tv currently are being for the future. measures of its own to prevent stations used in Baltimore and Washington. Benton & Bowles (Lee Currlin, vice from being "larcenous" with clients' president and media manager) similar- broadcast time. King Cola Corp., Newark, N. J., ap- ly applauds the idea, recalls the agency points Smith /Greenland Co., N.Y., as its advertising agency for King Cola once tried to work out anti- triple -spot- Pulse `Profiles' pick up six ting contract with the networks but no Genuine Cola Syrup and King Cola agreement could be reached, though the Six new subscribers have bought The Chocolate Flavored Genuine Cola networks promised to crack down on Pulse Inc.'s "Tv Audience Profiles," re- Syrup. violators. port on U. S. market breakdowns. Daniel & Charles, N. Y., has resigned A Dissent The vice president in The new subscribers are Colgate - its Coty Inc. account because it feels charge of radio -tv for another large Palmolive Co.; McCann -Erickson; Ken- that "further agency activity on [the ac- agency voiced dissent with his colleagues yon & Eckhardt; Sullivan, Stauffer, Col- count] is unwarranted." and insisted Y &R's plan was "imprac- well & Bayles, Tucker -Wayne Adv., and of tical." He pointed out that enforcement The Katz Agency. Total subscribers Hunt Pen Co. (manufacturers Boston pencil sharpeners and Speedball of a network -agency agreement is at now number 13. The service was started pens), Camden, N.J., appoints Wermen the local level and the network can "do Jan. 1. & Philadelphia. little about it." A contract, he claimed, "Tv Audience Profiles," published in Schorr, is not going to clear up triple- spotting. January, May and July are book length Capital Cities Broadcasting Corp., He added: "If an agency is anxious to containing more than 200 pages. They N.Y., appoints the Zakin Co., N.Y., as get a show on the network and we all are based on personal interviews in its advertising agency. Media plans in- know how limited time slots are, an 1,750 U. S. households and analyze all clude trade and consumer publications. agency would be foolish to add to the network television programs in terms Capital Cities, owns and operates problem by insisting on stipulations that of 36 separate product use and demo- WROW and WTEN (TV) Albany,

28 (BROADCAST ADVERTISING) BROADCASTING, May 22, 1961 wmca 570 kc one of New York's "Top Three" scores the lowest cost per thousand - by far -of any station in town.* *6 AM -7 PM M -F: Pulse Feb 1961; Nielsen Jan -Feb 1961; Hooper Feb -Mar 1961; SRDS April 1961.

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BROADCASTING, May 22, 1961 29 PERSPECTIVE ON THE NEWS Winston Churchill series averages 116, Ralston- Purina's Expedition is on 74 Must advertisers sponsor quality shows? the advertiser ordered a short lineup in this case). STATION CAUTION MAY HAVE CAUSED PRESENT CRISIS The fact that many sustaining informational or cultural programs are In his speech about the "vast waste- against the Minows and other critics networked on Sunday afternoons is land" of television programming if, for instance, such programs as a long- standing point of criticism (BROADCASTING, May 15) FCC Chair- CBS-TV's Washington Conversation against the networks -and to a lesser man Newton N. Minow raised but were seen in 200 cities instead of 64; extent against advertisers for not spon- did not answer a question that has if the cities where NBC -TV's Nation's soring them in those or better time puzzled the broadcast advertising busi- Future may be seen numbered almost periods. Mr. Minow did not specific- ness for years: to what extent, if any, 200 instead of fewer than 100, and ally tell advertisers to get jumping, but do advertisers themselves have a re- if ABC-TV's Issues and Answers went he did offer a roundabout suggestion sponsibility for cultivating this alleged- into 200 cities instead of 35. that they ought to do better than they ly arid area? These examples are extreme -but do. `Tell your sponsors," he advised Chairman Minow pinned the tail not very. Without exception-and broadcasters, "to be less concerned on broadcasters and threatened con- without regard to the reasons -the with costs per thousand and more con- demnation proceedings against stations records show that unsponsored public cerned with understanding per million." which do not spruce up. Although affairs programs fed by the networks This advice directly raises an old there is deep disagreement over the get only a fraction of the clearances question for which no universally satis- legality of his "right" to force them normally enjoyed by sponsored pro- factory answer has yet been produced. into the cultural hothouse business, grams, "entertainment" or whatever. From a strictly business standpoint a there is not much serious dispute with On CBS -TV, for instance, the top - strong argument can be -and inevi- the theory that if "improvement" is rated Gunsmoke is cleared by 200 tably is -made on the ground that to come, it will come from broad- stations. The only public- affairs pro- advertisers are in business to sell prod- casters primarily. grams with clearances anywhere close ucts and hence are obligated to their There also is a strong consensus to that number are three sponsored stockholders to reach as many poten- that, conversely, broadcasters could shows, all of which fall short by at tial customers as they can and to do have avoided much of the trouble least 20 %. Prudential's Twentieth so as inexpensively as possible. In they're in, if they had taken a few Century is carried on 161 stations, most cases this concept requires pro- simple precautions in the past. One American Machine & Foundry's To- grams having so- called "mass- mass" of these would have been to clear for morrow specials have averaged about audience appeal. the networks' sustaining public affairs 160, and Firestone's Eyewitness to There does not seem to be any solid shows with something closer to the History is on 130. body of belief, even among broad- uniformity with which they clear for On NBC -TV the prime -time Na- casters, that this businesslike approach commercial "entertainment" shows. tion's Future averages 98 stations, the is wrong, but agreement comes in Mr. Minow obviously subscribes to co -op Meet the Press is carried on 118, several different shades. this theory. He suggested in his speech the variously sponsored Project 20 One of the most frequent reserva- that stations which don't clear such specials have got as high as 167, and tions is that while advertisers cannot programs may be asked to tell the two of the White Paper series, under be expected to forsake mass audiences FCC why they don't. He is being Timex sponsorship, have drawn 142 to cater to a select few, neither can seriously challenged on FCC's consti- and 12 respectively -all as against 193 they afford-for the sake of their own tutional right to ask that question, but on the lineup for top -draw Wagon advertising -to let television become otherwise the validity of his point Train. a junkyard. To preserve television as seems generally accepted. On ABC-TV the Close -Up series an effective place for their sales This line of reasoning is that sheer sponsored by Bell & Howell has been messages to appear, they must insist volume, if nothing else, would operate seen on 147 stations and Metracal's on "quality" in whatever they spon-

N.Y.; WPRO -AM -TV Providence, R.I.; TV starting Aug. 3 (Thur. 8:30 -9 p.m. Adv. Agency, Hollywood, is in charge WCDC (TV) Adams, Mass.; WTVD EDT). Ralph Bellamy will host the proof the syndication, with Larry Larson, (TV) Raleigh-Durham, N. C., and last gram, which will continue through Sept. head of the agency, producing. Beidner, week bought WPAT Paterson, N.J., 28. Agencies: Lennen & Newell (P. Temkin & Ziskin, certified public ac- subject to FCC approval (see story, p. Lorillard) and Needham, Louis & counting firm identified with motion 52). Brorby (S. C. Johnson). picture and tv projects, is back of Dy- namic Record Co. Dynamic Record Co., today (May 22) Business briefly... starts sponsoring The Larry Moore Brown & Williamson Tobacco Co., Lever Bros., and Kimberly -Clark Corp. Dow Chemical Co., Saran Wrap, Mid- Show - Dynamically Speaking live on -ordered sponsorship of CBS -TV's The ordered one -minute, week- KTLA (TV) Los Angeles, Monday - land, Mich., Defenders, new series of legal dramas, in ABC-TV's Ben Friday, 10 -10:30 a.m. A week later, ly participation starting Sept. 16 (Sat. 8:30 -9:30 p.m. starting Oct. 2 (Mon. tapes of the program will start on Casey, M.D., EDT). Agencies: Ted Bates (B &W), 10-11 p.m. NYT). Agency: Mac - WNTA (TV) New York and in 25 Ogilvy, Benson & Mather (Lever Bros.) manus, John & Adams, Bloomfield Hills, other major markets. Series will deal and Foote, Cone & Belding (Kimberly - Mich. with mental, physical and spiritual self - improvement and will advertise instruc- Clark). P. Lorillard & Co. and S. C. Johnson tional albums on such subjects as weight & Son ordered sponsorship of Frontier control, smoking control, relaxed sleep, Rep appointments ... Justice, a western drama series consist- memory improvement, self- confidence ing of selected rebroadcasts, on CBS - and children's behavior training. Gower WGAN -TV Portland, Me.: Blair

30 (BROADCAST ADVERTISING) BROADCASTING, May 22, 1961 sor-but this does not necessarily gross time expenditures on the net- approximately 1% of its 1960 gross mean they must sponsor so- called works. The records also show that as, network expenditures for time into "quality" programs. Although some a group these 20 advertisers put, time devoted to programs that gener- of the latter wouldn't hurt the objec- roughly, from 9 to 12% of their net- ally would be classified as informa- tive of making television a better place work money into programs of the sort tional, cultural, etc. American Home to advertise, according to this line of that Mr. Minow seems to want more Products, No. 2 network spender,allo- reasoning, the main point is not that of. cated closer to 22% to such programs. advertisers should build the medium The 12% figure, which represents Lever Bros., No. 3 in network invest- up, but that they should not let it approximately $41 million in gross ments, had close to 5 %. down. expenditures for network time, covers The others in the top 20 network There is another variation on this a broad interpretation of "selective" spenders apportioned their budgets for theme which holds that both the prob- or "quality" programming including information and similar programs ap- lem and its cure lie in the hands of sports, awards presentations, Miss proximately as follows: General "the public." America and similar contests, musical Motors 1 %, Colgate 0.2 %, General At a more remote extreme is the programs and drama along with news, Foods 2 %, Reynolds Tobacco 9 %, concept that the problem belongs to the political conventions and elections, Sterling Drug 0.2 %, General Mills broadcasters but that advertisers are and various documentaries and similar 10 %, Brown & Williamson 9.5 %, in it, too -and ought, for their own information programs. The 9% fig- Texas Co. 100 %, Philip Morris 30 %, sakes and the sake of television and ure, representing about $31 million in Ford Motor 2% and Bristol -Myers the nation, to contribute positively to gross time expenditures, was based 13 %. its solution. Edward R. Murrow, then on a much narrower interpretation Below the top 20 spenders there a CBS newsman, now head of the which eliminated sports, beauty con- were a number which went all the way U.S. Information Agency, gave prob- tests and the like, and concentrated in backing critically acclaimed cate- primarily news, ably the most eloquent exposition of on conventions and gories. Bell Telephone, Bell & Howell, this theory in a speech in Chicago elections, informational programming, Breck Shampoo, DuPont, Equitable in October 1958. and "serious" drama and music. Life, Firestone, B. F. Goodrich, Hall- His suggestion was that, in addition For purposes of the comparison, mark, Longines, Prudential, Purex, to information programs provided by the choice of programs to be counted U.S. Steel and Westinghouse were the networks, "each of the 20 or 30 or not counted had to be arbitrary. among the major spenders which, like big corporations which dominate radio In general it might be said that those Texas Co. in the top 20, put all or and television" should give up one or chosen were programs which as a practically all of their network money two of their regularly scheduled pro- rule appeal more to selective audiences into such so- called "quality" programs grams each year and let the networks than to mass audiences. as news, docmentaries, music, drama program the time with informational On the narrower definition of pro- and depth studies of "significant" shows in the interests of a more en- grams -those less likely to enjoy mass subjects. lightened citizenry (BROADCASTING, appeal -the heaviest spenders varied 20, 1958). widely in cutting up their 1960 budgets Network authorities are pleased to Oct. report The agency-advertiser enthusiasm between "entertainment" programs that the number is gradually growing. with which Mr. Minow's tough talk and those with more limited appeal. Gulf, to name just one, is was generally greeted sent observers Allocations for so- called "quality" pro- going heavily into news specials this year. Overall, scurrying to the records for a quick grams ranged from zero on the part the history of sponsor- look at what these people are buying of some advertisers to 23, 28 and ship in this area suggests that while as compared to what they are ap- 30% of the network budgets of others the question of whether advertisers plauding. -and 100% in the case of one adver- have a responsibility to underwrite The published records of LNA -BAR tiser. such programs may never be answered and TvB show that in 1960 the 20 Procter & Gamble, No. 1 spender with finality, in time they will find heaviest buyers of network television (with probably the No. 1 reputation that, obligated or not, it is profitable time represented 50% of all network for "cost per thousand" buying), put for them to do so.

Television Assoc. effective June 1. cluding northeastern New Jersey, ranked Cleveland, $72.9 million and $9.4 mil- first in total receipts and employment, lion; St. Louis, $66 million and $6.8 WEBC Duluth, Minn.: The Katz with 939 establishments reporting $1.9 million. Agency, New York. billion receipts and a payroll of $207 Boston, $64.8 million and $7.2 mil- WHOU Houlton, Me.: New England million for 24,040 employes. lion; Pittsburgh, $64 million and $6.6 Spot Sales, Boston, as its regional rep- Chicago, including northeastern Indi- million; Cincinnati, $43.4 million and resentative. ana, ranked second with receipts of $3.1 million; Milwaukee, $41.8 million $639 million, a payroll of $67.5 million and $6.5 million; Newark, $29.8 million WAAF Chicago appoints The Bol- and 8,350 employes. and $3.6 million; Dallas, $27.8 million ling Co. as national sales representative. Nationally, 4,240 agencies reported and $3.9 million; Houston, $25.9 million payrolls of $462 million paid to 61,327 and $2.9 million; Kansas City, $23.4 Ad agency receipts employes. million and $2.6 million. Total agency receipts and payrolls in Baltimore, $21.7 million and $2.1 $4.3 billion in '58 other major cities were as follows: million; Seattle, $21.2 million and $3.1 Detroit, $335 million receipts, $21.8 million; Buffalo, $20.3 million and $2.7 Receipts of advertising agencies in million payroll; Los Angeles -Long Beach, million; Atlanta, $20.2 million and $2.9 the United States totaled $4,347,000,000 $220 million and $20.1 million; Phila- million Portland, Ore., $19.1 million in 1958, according to an analysis by the delphia, $100.8 million and $15.6 mil- and $1.96 million; Washington, $16.7 U.S. Dept. of Commerce based on the lion; San Francisco- Oakland, $99 mil- million and $2.1 million; Miami, $16.5 1958 census of business. lion and $9.9 million; Minneapolis -St. million and $1.8 million; Denver, $13.5 The New York consolidated area, in- Paul, $75.5 million and $7.5 million; million and $1.47 million.

BROADCASTING, May 22, 1961 31 Anyone for Tennis?

Tennis, lovely sport though it is, doesn't Year" prize, it has a right to pop a few have a blessed thing to do with the sub- buttons or even a jeroboam of champagne. ject matter of these paragraphs. In garnering no fewer than five important But we're trying to be as gracious as possible awards all by itself, Hallmark's two -hour about our block- busting victory in this year's production of "Macbeth" more than justi- national Emmy Awards, and all the relevant fied last summer's decision to film the work headlines that come to mind sound terribly abroad -in surroundings that would reflect egotistical. the era in which a man's castle was his home.

Now that we're talking to you in more sub- WHEN THE FILMING started, not even dued type, however, we can forget about the prescient three witches could have fore- tennis and admit that our cup runneth over. seen Emmys for Maurice Evans, Judith An- Next spring, we must remember to order a derson and Director George Schaefer or, for larger cup. that matter, the two separate awards ( "Best Drama" and "Outstanding Program of the If NBC's double -barreled programming Year ") for the production itself. concept of quality and balance needed any But that's the way it came out, and it couldn't vote of approval, the voting members of the have happened to a more deserving sponsor. National Academy of Television Arts and As Academy chief Harry Ackerman pointed Sciences supplied it Tuesday night. out in announcing a Trustees' Award for When a network wins every major Emmy Joyce C. Hall, the Hallmark president has in the fields of Drama, Variety and News as been an uncompromising backer of quality well as the all-embracing "Program of the TV entertainment for the past decade. Knowing Mr. Hall for the modest man he is, for its over -all excellence of judgment. we suspect he was a bit embarrassed by the in- person accolade. We're sure he would WE'RE HAPPY the Emmy people saw fit to rather have had every televiewer simply send issue a Trustees' Citation to all those who him a card. contributed to "The Great Debate," especially since so much of the spadework was It goes without saying that no man is more done by NBC Chairman Robert Sarnoff. It self -effacing than Fred Astaire, who's gone was his invitation to John F. Kennedy and up for so many statuettes that he's begun Richard M. Nixon that won their participa- to develop a Walt Disney sprint. NBC's tion in the historic series. "Astaire Time" took the two top awards in the "Variety" class -one for the show, the And if we had to be beaten out for the Public other for the performer. Affairs award, it was no disgrace to have lost to CBS' "The Twentieth Century." That fine As for the Emmy to "The Texaco Huntley - series was created by Irving Gitlin, who Brinkley Report," that was a bit of news that transferred to NBC last fall, and has since should have surprised no one. For some time been a very busy creator right here ( "White now, Chet and David have been making an Paper," "The Nation's Future," "Purex enormous contribution to NBC's clear -cut Specials," et al.) . leadership in the current -events field. We congratulate CBS on its Emmys, par- So solid is the impact of this leadership that ticularly those for Humor (Jack Benny) ; NBC draws the largest audiences even when Music (Leonard Bernstein) ; and Comedy (as in the case of the live coverage of Alan Writing ( "The Red Skelton Show ") . Simi- Shepard's flight into space) the very same larly, we're sure ABC is proud of its two news program is being seen on several chan- prize- winners ( "Naked City" for film edit- nels. ing, and "The Valiant Years" for documen-

Other Emmys won under the NBC banner tary writing) . included acting awards to Barbara Stan - Looking back on the list of honors, it strikes wyck and Roddy McDowall and a prize for us that we came close to winning just about electronic camera work to the Bell Telephone all the major prizes. Take Humor and Music, Hour's "Sounds of America." for example. If "Macbeth" had only had a IT SEEMS to us that just about all the few laughs here and there, Emmys this year -even those we didn't win and if Astaire had danced to - reflect a great deal of credit on TV in gen- a Shostakovich symphony.. . 13 eral, and the Academy is to be congratulated Hindsight, it's wonderful. of the medium only by having the time An agencyman gets specific on network ills and creative personnel to do the job right- slowly and under tight supervi- BATES' PINKHAM ASKS BIGGER, BETTER PROGRAM STAFFS sion." The storm stirred up by FCC Chair- been haphazard and frequently ama- Mr. Pinkham said his letter, in part, man Newton N. Minow's NAB conven- teur." Consequently, Mr. Pinkham says, represents his thinking on improving the tion speech (BROADCASTING, May 15) many producers "have become slip- quality of tv within its present frame- has stimulated specific recommendations shod" with the result "that violence has work. He said he is impressed by the for improving programming from Ted become a substitute for imaginative plot Minow speech-not in detail, but in Bates' top tv executive. resolution. (When in doubt, slug.)" essence -and hopes "it will shock us The advertising agency executive is The letter says network programming awake." Richard A. R. Pinkham, a director and people should have no more than three "It took a shock to wake the movies senior vice president in charge of broad- shows to supervise and should work up," he said, and it took tv to "show cast operations at Bates. His suggestions closely with the agency's creative people. them the commercial potential of excel- are contained in a letter sent late last Start Early Mr. Pinkham thinks the lence," which they now sometimes attain. week to three tv network heads (NBC's networks should order their programs But Mr. Pinkham stressed that he Robert E. Kintner, CBS -TV's James T. earlier each year and commit them into does not mean Mr. Minow can "inspire" Aubrey Jr. and ABC -TV's Oliver Treyz) . immediate production. He feels this broadcasters to find new program forms. Mr. Pinkham himself is a former net- "would banish the awful specter of ap- "There aren't any," Mr. Pinkham de- work programming vice president (at proaching deadlines . permit more clared, but he does think tv can do what NBC -TV before he joined Bates in time to be spent in polishing and per- it is doing better. He cites two Holly- 1958). fecting a shooting script ... eliminate wood examples of doing things better The answer to better programming on the unbelievable but not infrequent fact within an exisiting framework: "High tv, Mr. Pinkham's letter contends, T.L.C. that scripts are sometimes received by Noon," a western, and "The Maltese -"tender loving care" in writing, direct- the networks and the agencies after the Falcon," a private -eye story. ing, casting and production. Mr. Pink - show has started shooting." ham says he believes network program There are, he says, many good shows departments are understaffed; that the on the air that can still stand improving Electronics determines people charged with responsibility for and even more mediocre shows that he's market limits -Goldberg program quality on "30 or so shows a sure can be improved. He believes vio- week, vary in size from a bare few to lence, as a byproduct, will always be "Manufacturers know that today's a mere handful -and every year they present, but will "tend to be minimized customers live in media markets whose cut back further." as imagination is given more time to boundaries are electronic," Melvin A. He suggests that "the networks hire resolve plot problems." Goldberg, Westinghouse Broadcasting a slew of top creative people," including He asks the tv network heads not to Co.'s director of research, told the Bab- experienced writers and editors "who "kid" anybody. "Television," he writes, son Institute annual conference on ad- can command the respect of producers, "can't be legislated, threatened or ca- vertising in Boston last week. many of whom have built up resistance joled into improved quality. We can The "Megatown" pattern of market- to network supervising because it has attain it and thus maintain the vigor ing has broken old geographical lines, he explained, and made personal selling obsolete all along the distribution line. Pre -selling by advertising has sup- Eldon and mother will be back in the fall planted the salesman in shopping centers, Mr. Goldberg said. Much of this Humor, fantasy and believability "automated selling," guiding selections are the keys to the advertising ap- from large stocks, is done by tv, which proach of Eldon Industries Inc., is indeed the basic medium in today's Hawthorne, Calif., which has com- market because of its total coverage of pleted plans for a 24- market tv spot Megatown, according to the WBC re- campaign next fall to introduce na- search chief. (WBC stations are WBZ- tionally a line of four new toys. WBZA-WBZ-TV Boston - Springfield; Based on the success of its first tv KDKA -AM-TV Pittsburgh; KYW- spots this winter on the West Coast AM-TV Cleveland; WIND Chicago; (BROADCASTING, Jan. 23), the toy WOWO Fort Wayne, Ind.; KPIX (TV) manufacturer, via Guild, Bascom & San Francisco; KEX Portland, Ore., Bonfigli, San Francisco, has pre- and WJZ-TV Baltimore.) pared a new series of film commercials for a $1 million campaign that includes heavy schedules of one - Allen to return to tv minute and 20- second in spots major Steve Allen will return to television markets. next fall as star of his own comedy - As in the pre- testing, the fun and variety program on ABC -TV (Wed., construction details of the Eldon toys 7:30 -8:30 p.m.) under the sponsorship are displayed in the hands of the of the Pepsi -Cola Co., New York, company's namesake, Eldon, the boy through BBDO New York, and The genius, whose hag of a mother takes United States Time Corp., New York, justified pride in her son's inventions. The Eldon World Maker Kit ($12), through Warwick & Legler, New York. Eldon's entries for the October - and a self -propelled wind -up Jump- The starting date of the Steve Allen ing December campaign: Yakkity Yob, Jack ($3.98). The commercials Show is Oct. 4. the red -headed line were filmed at MPO Productions robot ($7.95); a Mr. Allen has been off the air since Inc., New York. of auto road racers ($9.95 to $29.95); last summer when his program concluded its cycle over NBC -TV.

34 (BROADCAST ADVERTISING) BROADCASTING, May 22, 1961 A "well-bred" SUCCESS story for WDAY-TV, Fargo!

Every afternoon from 4:00 to 5:00, the old 500 loaves of bread before we got the door open Hayseed puts on a local live talent show called for business; 7,300 loaves on opening day; 9,400 "Party Line" - breezy informal chatter that loaves the second day. This is a first and the the really wows wimmin. people are still coming in." During one minute of one day, earlier this year, the chat was about the next day's opening "Party Line" is doing a spectacular job for a of a new Cox's Bakery store - their eighth. number of big -time food and household products. Results? To quote Dale Cox himself, "We sold Ask PGW for all the facts! WDAY- TV AFFILIATED WITH NBC CHANNEL 6

FARGO, N. D.

411-1/K:r PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives

BADADCASTING, May 22, 1961 35 of advertising personnel of the future. ANOTHER MEETING FOR WASHINGTON Speakers include Emerson Foote, Mc- Cann- Erickson; Otto Kleppner, The This time it's the Advertising Federation of America Kleppner Co., Prof. Harry W. Hepner, Syracuse U., and Prof. Charles Allen, The fourth major media conference Burton E. Hotvedt, Brady Co., and Oklahoma State U. held in Washington in four months is Leslie Bruce, Purex Corp. AFA will honor three advertising scheduled when the Advertising Federa- The advertising woman of the year leaders with citations for distinguished tion of America holds its annual con- will be announced at a May 28 brunch service to advertising. They are Walter vention 2 1 May 8-3 at the Sheraton - conducted by the AFA Council on D. Fuller, Curtis Publishing Co.; Stan- Park Hotel. AFA in met Washington Women's Advertising Clubs. The first ley Resor, J. Walter Thompson Co. and earlier in the year, Jan. 31 -Feb. 1, when general session will be held May 29 Capt. Edward V. Rickenbacker, East- its members from all advertising fields with Gen. Alfred M. Gruenther, presi- ern Air Lines. Awards will be pre- joined with government officials and dent of the American National Red sented at the May 30 luncheon. Two legislators in a discussion of common Cross, as keynote speaker. Other agency pioneers, Barney Link and problems. speakers at the opening session will be Harley Procter, have been elected to NAB held its annual convention in Dr. John Treasure, J. Walter Thomp- the Advertising Hall of Fame. Washington a fortnight ago (BROAD- son Co., London, and Paul Thompson, The two host clubs are Advertising CASTING, May 15) contacting legisla- Readers' Digest. Club and Women's Advertising Club tors and top regulatory officials. The Economic and social aspects of ad- of Washington. Co- chairmen are Wil- American Society of Newspapers also vertising will be the afternoon topic liam F. Sigmund, Henry J. Kaufman & met in the nation's capital in April as May 29. Speakers are Dr. Dexter M. Assoc., and Kay Hanson, United Serv- did the Assn. of National Advertisers. Keezer, McGraw -Hill Publishing Co.; ice Assoc. Principal government speaker at the Dr. Neil H. Borden, Harvard Business A feature of the May 30 program AFA convention will be Paul Rand School, and Dr. Colston E. Warne, will be a showing of the winning 1961 Dixon, chairman of the Federal Trade Amherst College professor and presi- tv commercial films picked by critics Commission. He will speak at the May dent of Consumers Union of the U. S. as entertaining as well as instructive. 30 luncheon. That afternoon Earl W. The U. S. Treasury will salute ad- Gene Barry, star of the Bat Masterson Kintner, former FTC chairman, will vertising's 20th anniversary of coopera- tv show, will be among entertainers at take part in a government regulation tion in the sale of savings bonds at a the May 30 dinner. panel. With him will be Ed Zern, May 29 dinner dance. A morning John P. Cunningham, of Cunning- Geyer, Morey, Madden & Ballard; panel May 24 will deal with training ham & Walsh, will speak May 31.

Tv network billings in February Top 15 network company advertisers Estimated expenditures by product classification February 1961 February Jan.-Feb. Jan.-Feb. 1. Procter & Gamble $3,604,994 1961 1961 1960 2. American Home Prods. 2,793,153 Agriculture & farming $ 132,488 $ 231,353 $ 345,730 3. Lever Brothers 2,240,834 Apparel, footwear & accessories 919,762 1,518,757 646,975 4. General Motors 1,980,880 Automotive, automotive accessories 5. General Mills 1,877,269 & equipment 3,700,688 8,620,065 8,918,673 6. General Foods 1,665,010 Beer, wine 491,292 972,521 1,464,064 Building materials, equipment 7. Colgate -Palmolive 1,638,867 & fixtures 143,704 241,245 256,891 8. R. J. Reynolds Tobacco 1,372,270 Confectionery & soft drinks 1,868,921 3,788,798 3,191,406 9. S. C. Johnson & Son 1,166,420 Consumer services 397,648 1,022,656 894,856 10. Brown & Williamson Tobacco 1,109,348 Drugs & remedies 8,216,806 17,566,927 15,848,210 11. Sterling Drug 1,087,882 Entertainment & amusement 79,086 236,458 12. Bristol -Myers 1,047,001 Food & food products 11,078,686 22,251,577 19,989,182 13. Gillette 1,025,981 Freight, industrial & 14. Texaco 991,496 agricultural development 96,050 153,80 114,000 15. Liggett & Myers Tobacco 889,754 Gasoline, lubricants & other fuels 1,256,956 2,628,915 2,756,500 Source: TvB /LNA -BAR Horticulture 75,350 Household equipment & supplies 2,126,670 4,462,906 3,883,328 15 advertisers Household furnishings 268,479 572,812 761,570 Top network brand Industrial materials 1,702,288 3,768,521 4,017,043 February 1961 Insurance 850,687 2,054,534 1,846,925 1. Anacin tablets $822,529 Jewelry, optical goods & 2. Winston cigarettes 654,262 cameras 938,758 1,780,418 1,543,949 Office equipment, stationery 3. Dristan tablets 519,891 & writing supplies 362,841 447,929 535,108 4. Kent cigarettes 505,912 Political 5. Texaco, Inc., gen. promotion 475,918 Publishing & media 137,408 277,427 7,314 6. L & M filter tip cigarettes 474,556 Radio, tv sets, phonographs 7. Bayer Aspirin tablets 420,158 musical instruments, accessories 209,140 406,364 707,659 8. Salem cigarettes 411,384 Retail or direct by mail 26,493 26,493 9. Ford passenger cars 392,465 Smoking materials 6,048,972 12,862,510 13,428,422 10. Nabisco cookies 387,687 Soaps, cleaners & polishes 6,791,263 13,297,194 11,517,414 Sporting goods & toys 306,583 641,724 352,176 11. Colgate Dental Cream 384,328 Toiletries & toilet goods 8,650,355 17,990,535 18,276,217 12. Tide 384,272 Travel hotels & resorts 309,272 13. Corvair passenger cars 376,531 Miscellaneous 667,761 1,471,585 1,607,364 14. Schlitz beer 359,124 Total $57,469,791 $119,294,074 $113,296,258 15. Alka- Seltzer 342,934 Source: TvB /LNA -BAR Source: TvB /LNA -BAR

36 (BROADCAST ADVERTISING) BROADCASTING, May 22, 1961' tE "FILMS OF THE 50's"

'FORTY ONE OF THE FINEST FEATURE MOTION PICTURES PRODUCED BY WARNER BROS. FROM SEVEN ARTS óóóóóó0ó

BURT LANCASTER CHARLES BICKFORD PHYLLIS THAXTER STEVE COCHRAN

SEVEN ARTS ASSOCIATED CORP.

NEW YORK: 270 Park Avenue YUkon 6 -1717 CHICAGO: 8922 -D La Crosse, Skokie, III. ORchard 4 -5105 DALLAS: 6710 Bradbury Lane ADams 9 -2855 BEVERLY HILLS: 232 So. Reeves Drive GRanite 6.1564

For list of TV stations programming Warner's Films of the 50's see Page One SRDS (Spot TV Rates and Data). Your Message Is ARBITRON'S DAILY CHOICES ALWAYS Listed below are the highest -ranking of the American Research Bureau. television shows for each day of the These ratings are taken in Baltimore, ON TARGET week May 11 -17 as rated by the Chicago, Cleveland, Detroit, New with multi -city Arbitron instant ratings York, Philadelphia and Washington. NASHVILLE'S Data Program and Time Network Rating Thur., May ll The Untouchables (9:30 p.m.) ABC -TV 28.1 Fri., May 12 Twilight Zone (10 p.m.) CBS -TV 21.3 Sat., May 13 Gunsmoke (10 p.m.) CBS -TV 31.6 Sun., May 14 Candid Camera (10 p.m.) CBS -TV 26.5 Mon., May 15 Andy Griffith (9:30 p.m.) CBS -TV 22.2 WSIX Tue., May 16 Emmy Awards (10 p.m.) NBC -TV 33.9 Wed., May 17 Naked City (10 p.m.) ABC -TV 2].2 Copyright 1961 American Research Bureau

THOSE SWINGING SUITS at KQBY, where the appeal is aimed at TV "classical cats." In -store posters feature Radio, music, hip talk sell pictures of the local d.j. dressed in clothes to male teen -agers H.I.S. clothes. Though not wholly con- verted from print media, H.I.S. is cut- Male teenagers, popular music, jive ting a radio pattern to match its "slim. talk, the "natural look" and radio per- trim and tapered" apparel. Retailers in sonalities in five major markets are the the five markets have started to tie in combined elements in a 26 -week spring their print ads with the local d.j. pro- and fall campaign for a new radio ad- gram. vertiser, Henry I. Siegel Inc., New York. Listeners will tell their H.I.S. retailer that they heard the store's name on After its one -market radio test on learned the WINS New York last fall, H.I.S. brand radio, as the advertiser in questionnaire last fall. Of 47 stores sur- sportswear for men quizzed retailers to veyed, 34 reported that customers said 'BOTH NIELSEN anr... see how its specially tailored formula they heard the store's name on WINS. REPORT WSIX -TVy worked during the 13 -week trial. Re- tailer satisfaction And 36 stores reportedly sold more 1 led to an extension STILL NO. PRIME i 1M of H.I.S. merchandise last fall than the the plan to four more mrakets in the previous fall season. Most dealers en- New Nielsen shows/SNSIX- I still' new campaign, which started April 3. thusiastically endorsed the radio spots. After a July hiatus, the campaign re- No. 1, 6 to mideight aver e 71 A typical comment: "We had so many sumes Aug. 14 and runs through mid - nights per weeth 3 of p phone calls and other direct inquiries November. A survey similar to the one concerning your radio -advertised mer- 6 of top 10, an/A 10 of tle NO in New York is being considered for June in the other markets. chandise that the name 'H.I.S.' and Shows * (Match Nielsen 11 61) 'Harrison Sport Shop' in this area be- The H.T.S. radio baptism got under- came almost synonymous. We certainly Again No. 1/...,6 to 10 erpge way Aug. 22 1960, with three live spots you'll daily, hope continue this radio cam- Monday thrpugh Friday */ (Vorch Monday through Saturday, on the paign." Jack Lacy Show. Currently, a schedule ) I of 15 to 18 spots weekly is running on WLS Chicago, KLIF Dallas, KRLA Los Tidewater 'Mileage' repeat \11 Angeles, KYA and KQBY, both San Tidewater Oil for the Francisco, and WINS. If Co. second the campaign year has acquired exclusive broadcast is as successful as the original test, it's rights to the radio feature Melody understood the agency, Leber & Katz, Mileage in 28 eastern markets, Jack New York, will favor a spot campaign Leener, Tidewater advertising manager. in 36 key markets next year. announced last week. The markets run `Swing' for `Hip' The Leber & Katz along the East Coast from Maine to formula for WINS is followed in each .Virginia, including Vermont, Connec- market. Transcribed one- minute spots ticut, New York, Pennsylvania and that "swing" for "hip" teenagers are Maryland. followed by a straight advertising pitch Melody Mileage comprises 10-15 by a d.j. six The transcribed spots feature daily broadcasts of a lucky four -digit r youthful voices speaking in teenage jar- number by each radio station. If the gon, for example: (music intro) "Any broadcast number matches that on the guy after the real goods, the original, mileage meter of a listening TV authentic motorist. natural look, doesn't have to he can drive to the nearest Flying A NASHVILLE look any farther than the nearest swing - service station and claim a certificate in' men's store for a cool summer suit good for 10 gallons of gasoline. The by famous H I S " program is distributed by Creative Pro- Affiliated with WSIX AM -FM Radio All the H.I.S. commercials are ductions, Los Angeles. Foote, Cone and Represented Nationally by: spotted in late afternoon (4 -7 p.m.) Belding, Los Angeles, is the Tidewater PETERS, GRIFFIN, WOODWARD, Inc. record programs. The one variation is agency.

38 (BROADCAST ADVERTISING) BROADCASTING, May 22, 1961 S TAT E OF MAINE 'I'ELF.VISION

WCSH -TV/ PORTLAND NBC CHANNEL 6 WLBZ -TV/ BANGOR NBC CHANNEL 2

NOW REPRESENTED BY

THE KATZ AGENCY, INC.

NEW YORK CHICAGO LOS ANGELES DETROIT ATLANTA ST. LOUIS MINNEAPOLIS DALLAS SAN FRANCISCO BOSTON

BROADCASTING, May 22, 1961 39 Turning hot weather into cold cash THAT'S WHAT SOFT DRINK MAKERS HOPE TO DO WITH RADIO -TV AD AID

A long, hot summer is what soft drink rely heavily on network or spot radio. June 1 in the South and June 15 in the makers hope for, and if the weather Dr. Pepper and Kool -Aid will lead in North. New jingles will be directed to cooperates, radio and tv will help turn use of network tv. Agencies indicated persons seeking straight refreshment, these "dreams" into cold cash. That that most of the thousands of bottlers and to weight -watchers interested in a sums up the thinking of the summer across the country will be making local low -calorie drink. Some 64 million beverage advertiser. Most soft drink radio or tv buys. people, it's estimated, will be reached in advertisers, including such thirst - Summaries of the various campaigns the following markets: Atlanta, Balti- quenching products as Kool -Aid and follow below: more, Birmingham, Boston, Buffalo, popsicles, are ready to launch their sum- Pepsi -Cola Co., New York, ordered Charlotte, Chicago, Cincinnati, Cleve- mer broadcast advertising programs, spot schedules on ABC Radio's Flair, land, Dallas -Fort Worth, Detroit, most likely in the next few weeks. Their NBC Radio's Monitor and prime -time Greensboro, Houston, Indianapolis, Los greatest fear: a repeat of last summer's participations on CBS Radio and Mu- Angeles, Louisville, Memphis, Miami, below -normal temperatures and a sub- tual. The summer flight of Pepsi's net- New Orleans, New York, Norfolk, sequent sales drop. work radio campaign, which will start Philadelphia, Pittsburgh, Providence, A BROADCASTING survey of the cold May 27, will be supplemented by the Richmond, San Antonio, San Diego, St. beverage advertisers' agencies showed: local buys of more than 500 bottlers. Louis and Washington. Agency: Leo (1) radio -tv spot billings will exceed It's estimated that Pepsi -Cola commer- Burnett Co., Chicago. last summer's expenditures; (2) contin- cials will be heard on 1,100 stations, General Foods Corp., "Kool -Aid" ued interest in radio's out-of -home audi- making the combined national -local ef- powdered soft drink flavors, Chicago, ence advantage, and (3) more spot fort the soft drink's biggest radio cam- has started one -minute weekly partici- activity and less network sponsorship of paign. Agency: BBDO, New York. pations in each of the following ABC - program series and specials. Spot for Tea Tea Council of the TV programs: Lone Ranger, Rin Tin Pepsi -Cola and Seven -Up apparently U.S.A. Inc., New York, will kick off a Tin, Rocky & His Friends and Bugs will lead all beverage advertisers in the $500,000 spot radio drive for iced tea Bunny. Also ordered are one -minute use of radio this summer. Dr. Pepper, on June 1, in 29 major markets. The weekly participations in NBC -TV's Coca -Cola Bottlers, Tea Council of the 12 -week campaign, using spots ranging Shirley Temple and in ABC Radio's U.S.A., and Kirsch Beverages also will from 20 seconds to one -minute, starts Breakfast Club. Agency: Foote, Cone

Bubblemeister und his yingle are ready To personalize the "low calorie, the bubbles in the Bubble Up jingle. In the fourth spot, he adds high sparkle" campaign theme of Up bubble up, When the a guitar and in the fifth the jingle has Bubble Up, a new commercial char- bubbles in the Bubble Up become the "Bubble Up Bounce," acter, The Bubblemeister, the man bubble up, When the bub- expanded to a full minute. There is who puts the bubbles in Bubble Up, bles in the Bubble Up bub- also the "Bubble Up Waltz" and, in will make his debut on Los Angeles ble up! the final spots in the series, "The radio early next month. In the third spot of the series, the Ballad of the Bubblemeister" and A saturation radio campaign of Bubblemeister is a contestant on an "The Bubblemeister Drinking Song," some 300 spots a week on nine sta- amateur show, playing his Bubble Up burlesque folksongs by a male trio. tions will open with a one -minute bottles -the eight -once size, the 16- Three tv spots will be added as interview of The Bubblemeister, in ounce size and the full quart bottle - the campaign progresses: a one -min- which he will reveal in a broad Ger- and an assortment of Bubble Up cans. ute cartoon depicting the invention man accent that he comes from a What he plays, of course, is the Bubble of Bubble Up as related in the second long line of Bubblemeisters. After radio spot, a 20- second spot and two about three weeks, the introductory 10- second ID's. spot will be succeeded by one in The Bubblemeister character was which the Bubblemeister recounts created by Klein /Barzman, Holly- how his grandfather spent long years wood radio -tv commercial firm, which in his laboratory, trying to invent a wrote and produced the spots in asso- perfect soft drink, "und den one ciation with Murphy Assoc., Los. day he vas valkin' along and a lime Angeles, agency for both the Bubble fell from de tree and hit him on da Up Co., Peoria, Ill., and the Coca - head ... and gave him a good idea. Cola Bottling Co. of Los Angeles. Gave him a good bump, alzo. So he Bubble Up distributor in that area. mixed them mit some bubbles .. . The initial campaign in Los Angeles and he had ... Bubble Up! will run through September at an "So now I play the first recording estimated overall cost of approxi- vas made dere ven Grandfadder Bub - mately $100,000. After their inaug- blemeister tasted his high shparkle, uration there, the parent company low calorie Bubble Up: will make the radio and tv spots avail- You get shparkle high, able to the rest of its some 400 calorie low, Keeps you bottlers for use on the local level in waistline status quo! When their own markets.

40 (BROADCAST ADVERTISING) BROADCASTING, May 22, 1961 The interesting migration habits of the red -blooded vacationing consumer

Interesting, yes. Exceedingly profitable, too, that Ontario (right next door) draws 60% of for farsighted advertisers! They know that Canada's tourist trade -you'll find that you're every summer Michigan draws more than five talking in terms of a tremendous market. And million outstate tourists. And these tourists a market that WJR covers like a glove. spend 650 million dollars on almost every Whether you're talking to vacationers or imaginable product. When you add these folks stay -at- homes, mass audience or a select few, to the seventeen million residents in our pri- the place to get results is WJR . . . try us mary coverage area -and consider the fact this summer.

1Ij R DETROIT 760 KC 50 ,00 0 WATTS

Represented by Henry 1. Christel Co., U.S. & Canada Atlanta Boston Chicago Detroit los Angeles New York San Francisco

BROADCASTING, May 22, 1961 41 Freede Inc., Clifton, N. J. Pepsi plans public affairs hot spots Cantrell & Cochrane Corp., div. of National Phoenix Industries Inc., "C&C A unique approach to Pepsi -Cola local weather begins: Super Coola," Lodi, N. J., is discussing radio advertising this summer has been Whether the day is cold or use of tv -radio spot in the New York devised by the company's agency, or hot market. Agency: Weiss & Geller, New BBDO, New York, which is supply- And if the raindrops fall York. ing 540 local bottlers with a set of or not Yoo -Hoo Chocolate Products, "Yoo- five one- minute public affairs an- To help you plan time to Hoo" chocolate drink, Garfield, N. J., nouncements covering local sports, have a grand time may participate in tv children's shows weather, community activities, traffic Here's the weather! .. . in the New York market. Agency: conditions and shopping opportuni- From Pepsi to you! Weiss & Geller, New York. ties. The summer effort will run The Seven -Up Co., "Seven -Up," St. from 27 The local live announcer moves May through Aug. 6. Louis, plans an "intensive campaign de- The public affairs spots are part in with 15 seconds of weather and subsequently the commercial moves signed to give maximum exposure with- of an overall radio effort to be con- in our budget figures and to take ad- ducted this summer by Pepsi bot- into a jingle that ties into the weather in this way: vantage of radio's summer increase tlers. In each of the five announce- in out -of -home listening." Broadcast ments, special lyrics were written And if the day is fair or plans: 42 spots weekly on three radio to Pepsi's theme song -"Making not networks -ABC, CBS and NBC-aired Whoopee." Pepsi will supply the It still makes sense to keep from Thursdays through Sundays plus transcription for the opening and a lot July 3-4 (Monday and Tuesday) and closing, and is paying for the entire Of Pepsi ice -cold . . . Sept. 4 (Labor Day). Strategy is to minute, although a station uses one - Ummm! It's so nice, reach weekend shoppers and to boost quarter of the commercial for its cold. "cold bottle consumption" in super- own public affairs announcements. Now its Pepsi-for those markets and chain stores. The cam- For example, the announcement on who think young. paign will be heavier than last summer in terms of total dollars spent. Some local tv spot buys are also planned. Agency: J. Walter Thompson, Chicago. Coca -Cola Co., New York, will limit national broadcast exposure to its alternate -week sponsorship of Ozzie & Har- riet on ABC -TV (Wed. 8:30 -9 p.m. EDT). (The advertiser drops the show next fall.) Local buys will be made by its 1,100 bottlers. Agency: McCann - Erickson, New York. "No-Cal" Beverages, Kirsch Bever- ages Inc., Brooklyn, N. Y., will use from 20 to 30 spots weekly in a summer -long radio campaign. Markets include: New York, Philadelphia, Atlantic City, Scranton and Buffalo. Agency: Gardner Adv., New York. Joe Lowe Corp., Popsicles, New York, will enter 115 markets for a spot tv drive during June. The number of spots varies from 10 to 15 per week according to market size. Agency: Gardner Adv., New York. The Charles E. Hires Co., "Hires" Beverages, Philadelphia, describes its summer plans as "unsettled" at this time. Radio was used last summer in a short spot campaign. Agency: Maxon Inc., New York. Accent on New York White Rock Corp., White Rock sparkling water and The BBDO team that created the L to r: Linda Ashton and Marianne flavored beverages, Brooklyn, N. Y., Pepsi -Cola jingles, listen to Ted Stevens, copywriters; Dick Mercer, may limit broadcast activity to an ID German (at piano), song writer. creative group supervisor. campaign on metropolitan New York tv stations. Agency: McManus, John & & Belding, Chicago. Love That Bob, Who Do You Trust, Adams, New York. Dr. Pepper Co., "Dr. Pepper" soft Number Please and About Faces. Sup- Nehi Corp., "Royal Crown Cola," drink, Dallas, started its warm weather plemental radio -tv spot activity will "Nehi" and "Par -T- Pak," Columbus, promotion the past week in March on come from Dr. Pepper's 400 bottlers. Ga., will make no national broadcast ABC Radio, with three participations Agency: Grant Adv., Dallas. buys. Many of its 500 bottlers will use weekly, for 26 weeks, in Flair. Tv activ- Plans of Others Cott Beverage broadcast media locally. Agency: ity started the first week in April with Corp., Cott Beverages, New Haven, D'Arcy Adv., New York. one participation weekly in each of the Conn., is considering a tv spot cam- Canada Dry Corp., Canada Dry gin- following daytime shows on ABC -TV: paign via its new agency, Riedl & ger ale and sparkling water, Collins

42 (BROADCAST ADVERTISING) BROADCASTING, May 22, 1961 THE LIGHTS WENT OUT,.. BUT NOT THE PICTURE

The 4401 -V I- expressly designed for remote B &W pickup at very low light levels -is but one of the broad RCA family of Thanks to the super- sensitivity specialized image orthicons. Others include: RCA-4401: For low -light level colorcasting-studio or outdoor. the 4401 -V1 Image Orthicon Available in matched sets of three for maximum performance of RCA- in color cameras. RCA -7513: Featuring special precision construction and new RCA field -mesh design for high quality color or B &W TV. night RCA-7293 -A: A field mesh image orthicon having an image sec- One last season at New York's Yonkers Raceway, tion designed to prevent highlight ghosts. Field mesh design to halfway through a race, an entire bank of lights went improve corner focus and prevent porthole effects. For B &W out near the finish line. Yet with only a quick camera studio and outdoor pickup. RCA -7295 -A: A 41/2 inch diameter field -mesh image orthicon adjustment, TV pick -up of the rest of the race came in with high resolution and very high signal -to -noise ratio, designed sharp and clear with the RCA-4401-V1 image orthicon. for tape and B &W studio broadcast use. RCA -7389 -A: A superior -quality field -mesh design 41/2 inch So sensitive is the 4401 -V1 that it produces an ex- image orthicon, with extremely high signal -to -noise ratio, for tape and exceptionally high -quality B &W studio pickup. cellent picture of a difficult low-key subject (horses RCA- 5820.A: For studio and outdoor pickup in B &W. The against _a dark track) with an incident light level of no "standard" of broadcasting. more than 20 footcandles on the track itself. And it Whatever your station's requirements or special problems, there's an RCA image orthicon designed to meet them. For informa- could easily operate at half that amount of light! tion on specific types, see your local RCA Industrial Tube Distributor.

The Most Trusted Name in Electronics RADIO CORPORATION OF AMERICA a discussion òf: X -TRA NEWS World's First All -News Radio Station

On May 6th, Radio Station X -TRA became the first all -news radio station in the history of broadcasting. We predict that this highly -specialized radio station w ill soon be copied in all of the first five or six American - markets. We hope that the following frank questions and answers will be of service to the radio industry.

Q. What are the physical facts that television has forced radio to plicated service. A percentage of peo- concerning X -TRA NEWS? graduate into a service medium offer- ple impulsively or habitually dialing A. X -TRA NEWS (XETRA) ing two staples: music and news. for news at any given moment will approximately operates with 50,000 watts power Comedy, drama, variety - such old - be the same in every city in Southern California, since our on 690 kilocycles. It is a clear - line radio programming is now neces- news is area news, specializing channel station blanketing the Pacific sarily fringe programming with mar- for all ginal audiences. Working on this cities and concentrating on none. Coast. Its transmitter site is Baja theory, they formulated plans to con- California. Offices are in the Lee centrate on one of these two services: Q. You say you provide an Towers, Los Angeles. news. The reasoning was simply that unduplicated service-what do you mean? Q. Why change your program with over one hundred other South- format? ern California radio stations focusing A. X -TRA NEWS is an expensive on music in varying degrees of inten- operation. We maintain twenty news- A. X -TRA NEWS owners had sity, one radio station should center men around the clock, with four on realized that the station's hybrid, itself totally upon the other of radio's duty at all times and four on standby. polyglot music - and -news program- two bulwarks news. There are six news services the ming, half for Southern California - - U.P.I. radio wire, sports wire and and half for Los Angeles, was an transcontinental "AAA" newspaper uneconomic use of that station's fan- Q. Why does an all -news for- wire, as well as the Associated Press tastic physical facility: 50,000 watts mat fit an area station? radio wire, transcontinental "AAA" on the 690 kilocycles clear -channel. wire, and U.P.I.'s special Los Angeles Such a facility must logically serve A. Well, if we register a certain city wire. Other services, such as percentage of audience in Los the needs of all its great area. Reuters, are being studied and will Angeles, we should show roughly the be added as necessity may dictate. Q. But why change to an all - same percentage in Redlands, San Not only this, but the costs of research news format? Diego, Santa Barbara - in fact, in for sales purposes are obviously A. The owners of X -TRA NEWS, every city of our primary coverage greater than for the normal radio sta- Radio Difusora, have long believed area. After all, we provide an undu- tion. Thus, to duplicate the service in a smaller market, or attempt to com- utive seven -minute newscasts. Of Q. How do you measure the pete with it, would be financially course, there are exceptions - when audience for sales purposes? ,. unsound. Thus, our statement earlier a major news story breaks, such as A. It can only be done effectively that the top five or six markets would the rebel invasion of Cuba, the death with cumulative ratings which dem- soon have a station emulating X -TRA of a personality, a catastrophic air onstrate a frequency of listening. NEWS. Not many other markets crash - on such occasions, X -TRA Thus, X -TRA NEWS, like most other could support such an operation. New NEWS will get a long continuing radio stations, can be bought most York and Chicago should certainly tune -in by the same home and auto- effectively on a scatter -shot, satura- be ready. mobile. But while we will have these tion basis. cases, and while we have enormous Q. the all -news who for Has format numbers of people tune to us Q. Does an all -news radio sta- ever been tried before? specific newscasts at specific hours, tion offer any special advantages our typical audience is and will be A. No, definitely not. A well - to advertisers? composed at least 50% of people meaning but abortive effort was made A. We certainly think so. First of who impulsively wish to know what is in another city but that station was all, advertisers receive the benefit of going on in the world and press the never all -news. Not only was it a the believability and prestige that button for X -TRA NEWS. limited-hours station which reverted goes with most newspapers - for to music at night, but even during X -TRA NEWS is literally the first daytime hours it was never all -news. Q. Well, then, couldn't you electronic newspaper. And, of course, in a way with a tele- During the day it was part news, part compare it advertisers reach a thinking, buying, book -review, part commentary, part phone time service? adult audience. talk. an all -news radio other Only A. Exactly. Although X -TRA station can succeed -a station which NEWS provides a vastly broader and Q. You compare it to a . news- upon for news listeners can depend immeasurably more important serv- paper? instantly upon dialing. If there is any ice, the principle is the same. The A. Yes, it's just that an elec- variation, listeners can't form the - idea is that when anyone in Southern tronic newspaper. It's facsimile with- habit. California feels the urge to know out the paper. And that reminds us what's happening, he will push the Q. How do you keep people of the most striking sales argument button for X -TRA NEWS as instinc- tuned to an all -news station? we have - our circulation. Our circu- tively as he would look at his clock, lation on X -TRA NEWS - provable A. You don't. You have a recur- or dial a time or weather service, or by rating services - is in the mil- ring tune -in. Although each newscast even look outside to see what the lions. Compare that with any South- is different, completely updated, weather is. This in- and -out, unfixed ern California newspaper! rewritten and containing several new tune -in (except for major news items from our six different news breaks), with people switching to wires, we do not anticipate that listen- X -TRA NEWS as many as ten times ers will remain tuned to us for more a day, is the basic premise for the Managing Editor than one, and sometimes two consec- existence of X -TRA NEWS. X -TRA NEWS What they see on Tv get's most of toy ad budgets Leading national toy companies it's now increasing its tv advertising place virtually all their consumer ad- during all months of the year (Mort- vertising in tv to the virtual exclu- DAY MEMO, May 15). WJAC-TV sion of all other media, it was an- Network tv gross time billing in nounced by Television Bureau of 1960, according to TvB /LNA -BAR, Advertising. was almost $2.1 million, as against Gross time billing for network almost $1.7 million in 1950. Spot and national spot tv for toys and tv time billing in 1960 was $5.2 mil- games was almost $7.3 million in lion as against $4.5 million in 1959. 1960, an increase of 17% over Coincidentally with the release of 1959's $6.2 million. Gross time bill- TvB's report, Ideal Toy Co., New ing in 1961, TvB predicted, will be York, announced last week it is re- in the neighborhood of $9 million. turning to the ranks of weekly net- TvB noted that only four of the work tv sponsors after an absence top 10 toy and game advertisers of five years. Ideal will begin spon- used magazines in 1960 and none sorship of Mighty Mouse Playhouse used newspapers. While the top 10 for 26 weeks on CBS -TV, starting toy advertisers spent almost $4.9 Sept. 16 (Sat., 10:30 -11 a.m.). In million (gross time) in tv in 1960, recent years, Ideal has concentrated THEY BUY! they spent slightly less than $500,- on spot tv and on tv special pro- 000 on magazines (gross space). grams. Mel Helitzer, Ideal's director All -Year Attention One signifi- of advertising and public relations, cant change in toy advertising on tv, said Mighty Mouse is the first of if; TvB, according to is that where the three network programs planned for industry formerly concentrated its the upcoming season. The agency spending on the Christmas season, for Ideal is Grey Adv., New York.

TOYS AND GAMES 1960 Gross Time or Space Expenditures Maga- Spot Network Total zines* TV ** TV * ** TV Total 1. Mattel Inc. 198,580 1,272,690 1,471,270 1,471,270 2. Remco 750,990 46,000 796,990 796,990 3. Ideal Toy 32,014 618,760 37,790 656,550 688,564 4. Louis Marx 483,990 483,990 483,990 5. Am. Character Dolls 316,760 80,404 397,164 397,164 Statistics may be a pretty dry sub- 6. Milton Bradley 168,544 204,850 204,850 373,394 7. Colorforms 113,450 232,000 345,450 345,450 ject, but they do show that more 8. Lionel Corp. 3,330 255,920 37,790 293,710 297,010 people watch WJAC -TV in the 9. U. S. Playing Cards 254,145 254,745 than 10. Binney & Smith 106,760 137,458 244,218 244,218 Johnstown- Altoona market *Magazines: PIB any other station. (The statistics * *Spot TV: TvB- Rorabaugh ** *Network: TvB -BAR those of both Nielsen and ARB. /LNA are Note: No newspaper expenditures reported by Bureau of Advertising for above group. It's more important, however, to know that WJAC -TV turns those statistics into sales for dozens of mixer and quinine water, New York, manager, sales administration, Radio happy advertisers. reports local broadcast buys will be Advertising Bureau, told the Georgia Whatever you have to sell, you'll made by the individual bottlers, but the Retail Furniture Assn. in Macon last sell it faster, and in greater quan- amount is unknown by the corporation's week that "There is indisputable evi- agency, J. M. Mathes Inc., New York. dence that radio advertising unleashes the purchasing people who tities, to Welch Grape Juice Co., "Welch's the force of the imagination, creating watch WJAC -TV! Fiesta Punch," Westfield, N. Y., will a mental picture which allows con- For Complete Details, Contact: introduce the new fruit drink nationally sumers to see products within the con- in a major campaign on ABC-TV's day- texts of their own taste, pocketbook and HARRINGTON, RIGHTER time schedule (Love That Bob, Num- experience." As evidence, he cited re- ber Please, Day in Court, Who Do You sults obtained from RAB's "Depart- AND PARSONS, INC. Trust and Dick Clark's American Band- ment Store Challenge," an experiment Hew York Boston Chicago Detroit stand, beginning May 16. Agency: in comparative media (Higbee Co., Atlanta Los Angeles San Francisco Richard K. Manoff Inc., New York. Cleveland). Mr. Alter said radio commercials "succeeded time and again in Also in advertising... pulling as many or more cash customers into the furniture department On the move John Blair & Co., than did the same items when they Blair -TV and Blair Television Assoc. were pictured in the store's daily are moving to new offices on the 9th news- floor, The Blair Bldg., 645 N. Michigan paper ads." Ave., Chicago, 11. Telephone for all Office moves Endorsements Inc., three representative companies is Su- N.Y., has moved its offices to 400 Mad- perior 7 -2300. ison Ave. The telephone number, Mind's eye view Robert H. Alter, Plaza 1 -0320, remains the same.

46 (BROADCAST ADVERTISING) BROADCASTING, May 22, 1961 The plus factor in representation VITALITY plus INTEGRITY plus FOLLOW -THROUGH equals

Since Venard, Rintoul & McConnell, Inc. was organized in 1953, each year has shown a substantial gain over the previous year.

VENARD, RINTOUL & McCONNELL, INC. TV & Radio Station Representative

3ROADCASTING, May 22, 1961 47 THE MEDIA

sel, argued that opponents of pay tv- AB -PT earnings continue to rise -Goldenson principally motion picture exhibitors who have asked dismissal of the pro- BROADCASTING ARM IS COMPANY'S BIGGEST MONEYMAKER ceeding on the grounds that the Arkan- sas Public Service Commission has no Leonard H. Goldenson, president of sports schedule and has enjoyed broad jurisdiction -have no standing to in- AB -PT Inc., assured stockholders last public acceptance of "such fine new tervene or participate; that pay tv itself week that the corporation's "strong" shows as The Flintstones and My Three is not at issue. financial position was considerably Sons. The local Public Service Commis- strengthened during 1960. He said this AB -PT will continue to broaden its sion listened to testimony from William position is necessary to meet AB -PT's activities in foreign commercial tele- C. Rubinstein and George Brownstein growth requirements over the coming vision and to prepare for the time when of Telemeter on the technical require- years. live tv programs by satellite transmis- ments of the proposed cable service, AB -PT's net operating earnings for sion across continents will become a and from Paul Leird, vice president of 1960 and the first quarter of 1961 reality. Midwest Video. The commission then reached record levels. For 1960, earn- Jack Hausman, president of M. Haus- granted permission for the Independent ings increased 31% over the previous man & Sons, textile manufacturer, was Theatre Owners of Arkansas and other year and were $2.50 a share compared elected a new director of AB -PT. The exhibitors to intervene. The hearing to $1.87 a share for 1959. The first stockholders also re- elected the follow- resumes June 1. quarter this year closed with earnings ing directors for the coming year: A. H. of $3,425,000 or 81 cents a share com- Blank, Alger B. Chapman, John A. pared with $3,336,000 or 78 cents a Coleman, E. Chester Gersten, Leonard NJBA tightens watch share in the first quarter of 1959. In- H. Goldenson, Robert H. Hinckley, against commission cluding capital gains, consolidated earn- Robert L. Huffines Jr., Sidney M. ings for the first quarter increased to Markley, Walter P. Marshall, Joseph The New Jersey Broadcasters Assn. $1.73 a share compared with 79 cents A. Martino, James G. Riddell, Simon is keeping vigilance against any "dicta- in 1960. AB -PT's sales in 1960 totaled B. Siegel and Oliver E. Treyz. torial or arbitrary positions" by the $334 million. The stockholders also voted to in- FCC. This position was taken at an as- Mr. Goldenson said at the annual crease the number of authorized shares sociation managers' meeting May 17, meeting in New York that the major of common stock from 5 million to 10 hosted by Rutgers U., New Brunswick. portion of the corporation's business million, which Mr. Goldenson said Reacting to FCC Chairman Newton comes from its broadcasting operation. would be "available for whatever cor- N. Minow's NAB speech of the previous He asserted ABC -TV's 23.5% share of porate purposes that present them- week, NJBA members ordered that their total network billings in 1960 represents selves." He said there is no basis to the executive committee "be empowered to the largest dollar and percentage in- "rumor" repeated by one stockholder draft a resolution to be presented and crease in gross time billings of the three that the increase in shares would mean approved by the membership at large, if networks. "We look forward to further a stock split. and when the actions of the FCC at gains, the achievement of which will some future date take dictatorial or continue to come primarily from suc- arbitrary positions as viewed by the as- cess in programming," he said. Theatres intervene sociation." The motion was a compro- The AB -PT president commented on mise in place of a stronger resolution FCC Chairman Newton Minow's in pay -tv firm's case aimed at the FCC. Broadcasters in their speech concerning the tv industry at The fate of wired pay tv in Arkan- debate expressed fear that the govern- the recent NAB convention: "In two sas is at stake in proceedings that be- ment might try to prescribe "mathemati- key areas Mr. Minow's objectives are gan last week before the Arkansas Pub- cal" program balance without regard to in accord with our own; namely, the lic Service Commission in Little Rock. differing needs of individual communi- continuing aim to improve program- Hearings were held on a petition by ties. ming and the desire to increase compe- Midwest Video requesting that South- Guest speakers Robert M. Booth Jr., tition." western Bell Telephone Co., an AT&T president of the Federal Communica- Other highlights of Mr. Goldensoñ s affiliate, be ordered to lease phone tions Bar Assn., and Tom Wall of the report on the progress of AB -PT's divi- cable facilities and set fair rates for Washington law firm, Dow, Lohnes & sions and activities in domestic and them. Midwest Video is the local fran- Albertson, both criticized Presidgdt Ken- international broadcasting, theatres, rec- chise holder of International Telemeter nedy's FCC reorganization proposal (see ords, film syndication, publishing and Co., which is trying to set up its first page 55). It would be harder for a electronics: U.S. pay -tv system in Little Rock. petitioner to get an appeal hearing under ABC Radio, although not operat- (Telemeter, a division of Paramount the proposed system, Mr. Booth said, ing profitably, streamlined its operation, Pictures, has already established a reporting that the FCBA opposes it. developed new programs such as Flair pilot wired pay tv system in Etobicoke, With additional personnel and harder and increased its lineup of station a suburb of Toronto, Ont.) work the FCC as constituted now coitld affiliates. Southwestern Bell, which is not ac- expidite procedures, Mr. Wall added. The theatre division is the second tually contesting Telemeter's request In The Middle The broadcaster is major source of income, and the theatre for phone cables but is cognizant of op- caught in the middle on programming, business this year is running ahead of position to pay tv, wants official sanc- Mr. Wall said. The FCC won't tell you last year. AB -PT now owns 468 the- tion before providing facilities. At the what you should carry but you will find atres compared to 1,200 theatres at the hearing, Southwestern Bell attorneys out what is inadequate at renewal time, time of the merger 11 years ago. conceded that company can provide he told the NJBA. Both speakers op- ABC -TV's programming has un- service if the Arkansas Public Service posed revision of program reporting dergone a "most ambitious" expansion Commission rules it in the public inter- forms as proposed by the FCC. On all of public affairs and news program- est. regulatory paperwork, the outlook is ming, has developed an "especially fine" Frank Raichle, Midwest Video coun- for larger forms, according to Mr.

48 BROADCASTING, May 22, 1961 11/60 : Col. John J. Barton Superintendent, Indiana State Police Howard Seiler Superintendent, Michigan State Police Col. L. E. Beier Chief, Wisconsin State Patrol Sheriff Frank Sain Sheriff of Cook County, Illinois Col. William Morris Superintendent, Illinois State Police Governor Howard Pyle President, National Safety Council Orlando W. Wilson Superintendent, Chicago Police Department Flying Sergeant Clarence Erickson and Flying Officer Iry Hayden Safety Education Section, Traffic Division, Chicago Police Department Sergeant Tim McCarthy Safety Education Officer, Indiana State Police

1,t)e\i Itonv-ottiq Netya4A. 062,ttj,ctwod

4;4 cmeted (1)60u4 C06001 vice -president and general manager, WGN, Inc.

AWARD -WINNING WGN RADIO ACTIVITIES: Signal 10 ?4 TsJ13ìR.>N79Í1;_r,r`Br:9y2liani.r 6 Trafficopter LP'Y'JC,:9+n""üs9-v.rrirgr+.. Traffic Central 7 ;

7 StAI10N W6N CRfCA6a.iLL'Nß1S -plus many special 1960 11 highway safety campaigns.

BROADCASTING, May 22, 1961 49 ADVICE TO RADIO Don't forget small accounts, SCBA told A major problem facing radio stations today is the division of new clients, the Southern California Broadcasting Assn. was told May 18 by Vick Knight, veteran radio producer, now producing commercials for broadcast advertisers. Today's trend is toward fewer and bigger advertisers, rather than increasing the number of small accounts, he asserted. He noted that the trend was accelerated by union rules which do not discriminate between the small book shop proprietor, who buys a spot once a week adjacent to a program of book interest and the advertiser who buys 100 spots. There is the same original fee and payment, he stated, urging station managers to take up the problem with the unions to work out a solution which will encourage small businesses to make even greater use of radio. Knight was one of three producers who played tapes of successful commercials. One was the jingle urging listeners to visit the race track, "where the surf meets the turf down at old Del Mar," a commercial which has been on the air in Southern California for A radio studio for eggheads nearly 26 years and was originally sung by one of the track owners, Bing No telling what a fellow will do cial kind of mood, lined the walls of Crosby. Only after 23 years when it these days to get a little peace and his studio with egg cartons. Hence, was impossible to get any more press- quiet. Richard Hughes, owner of a studio for "eggheads." Here Mr. ings from the original acetate, Mr. WQRS -FM Detroit (dedicated, it says Hughes (r) chats with visitor James Knight was called in to remake it. This to cultural items), to achieve a spe- A. Harrington. he finally did with as few changes as possible. Don Quinn, another producer who Booth, who expects more details on gers, reported on university growth and left the radio program field to concen- initial applications and renewals. He thanked broadcasters for supporting trate on commercials, played spots and Mr. Wall advised broadcasters to higher education in New Jersey. Howard his organization, Adstaff, produced for keep day -by -day records of public serv- Green, WOND Pleasantville, president Speedway Fuel Oil of Detroit and Na- ice programs. of the NJBA, conducted the meeting. tional Beer of Baltimore. A beer jingle Editorializing should be approached The group will invite the Delaware describing Maryland as the "land of pleasant living" won a with caution, Mr. Wall told a questioner. Assn. of Broadcasters to a joint full - citation from It is often hard to choose from many membership meeting at Atlantic City in Maryland legislators for creating a opposing points of view for "equal time" October, day and place to be announced. valuable regional image, he reported. replies to editorials, he warned and It also sold beer, he added. added that the commission feels the New employment service Dal Williams, who presented some of broadcaster should seek out opposition his spots for the Comet car and the to an editorial stand. Two of 26 NJBA A new radio -tv station employment Culligan water softener, declared that radio members editorialize at present. service named Broadcast Personnel is the familiar adage about one picture In business sessions Frank Matrango- scheduled to open on June 1 as a divi- being worth 1,000 words is completely la of WCMC Wildwood, chairman of an sion of Jerry Fields Assoc., New York false. "Give me a baggage allowance of NJBA committee setting up an Emer- advertising executive placement service. 1,000 words," he said, " and I'll take gency Fm Weather Network, said this The division will be headed by Sherlee the Lord's Prayer, the 23rd Psalm, a new hookup should be ready July 1. Barish, who has resigned as a sales Shakespearean sonnet, the preamble to The system will work from a direct line executive for Official Films Inc., New the Constitution and Lincoln's Gettys- between the Atlantic City weather bur- York, to assume the new post. Miss burg Address and have enough space eau and WSNJ -FM Bridgeton, which Barish said registration will be taken left over for most of the Boy Scout will relay warnings around the state. from all over the country to supply sta- oath. I wouldn't trade that group of Jerome McCarthy, WTOA Trenton, tions with all types of employes, includ- words for all the pictures in the was named to head a committee carrying general managers, sales representa- world." ing out a statewide safety campaign tives, talent and technicians. Broadcast The most effective form of communi- throughout the summer. Personnel will be located at the Fields' cation, Mr. Williams asserted, is the Dr. Mason Gross, president of Rut - headquarters, 16 E. 52nd St., New York. human voice, one person speaking to

50 (THE MEDIA) BROADCASTING, May 22, 1961 New York Emmy Station Achievement Award

To WNBC-TV For serving with vigor the varied interests of the citizens of the New York Metropolitan area, For recognizing their civic needs through such programs as "Search- light" and "Direct Line," For fostering their interest in serious inquiry through programs like "Open Mind" and "Conscience of a City," presented during prime time, For responding to their concern about youth and education through "Youth Forum" and "Recital Hall," And for excellence of program balance in these and other fields.

NBC Owned Channel 4 New York

BROADCASTING, May 22, 1961 51 another. And he commented, no tele- Ohio. Mr. Gray and his group retain The purchasers are owned by Victor vision producer, however large his budg- WKTV (TV) in the same area. WKAL National Insurance Co. Dissenting to et, could come close to equaling the operates on 1450 kc with 250 w and is the grant were Chairman Minow and images the radio dramatists evoke affiliated with ABC. The broker was Commissioners Bartley and Lee. with a few words and the imagination Hamilton- Landis & Assoc. KFML -AM-FM Denver, Colo.: Sold of their listeners. WJBS Deland, Fla.: Sold by Dale S. by Evert Bancker and associates to Fine Phares to a group of Jacksonville, Fla., Arts Broadcasting Co. fqr i$118,720. Changing hands businessmen, for $81,000. The buyers Fine Arts is a subsidiary of Televents are Benjamin E. Inc., ANNOUNCED The following sales of Griffin, Joseph C. Gill, which in turn is a subsidiary of station interests were reported last week Elliott F. Darden and W. H. Adams II. Bill Daniels & Assoc., a Denver in- WJBS is 250 w on 1490 kc. vestment firm subject to FCC approval: The broker and broker which also was Blackburn & Co. has interests in KLMC -TV Lamar, WPAT -AM-FM Paterson, N. J. (New Colo., and KBWC -TV Gallup, N. M. APPROVED The following transfers York area): Sold by Dickens J. Wright Chairman Minow did not participate. of station interests were among those and associates to Capital Cities Broad- WKEI Kewanee, Ill.: Sold by WKEI approved by the FCC last week (for casting Corp. for more than $5 million Broadcasting Co. to Joseph E. Mc- other commission activities FOR (AT DEADLINE, May 8). Capital Cities see Naughton, J. Richard Sutter and George THE RECORD, page owns WROW and WTEN (TV) Albany, 80). Walker for $100,000 plus $25,000 for N. Y.; WPRO- AM -FM -TV Providence, KJEO (TV) Fresno, Calif.: Sold by an agreement not to compete in the R. I.; WTVD (TV) Raleigh- Durham, J. E. O'Neill to Shasta Telecasting Corp. area for 10 years. Mr. McNaughton N. C., and WCDC (TV) Adams, Mass. for $3 million. Shasta owns KVIP -AM- has interests in WRCA Effingham and Frank M. Smith, Capital Cities presi- TV Redding and owns 50% of KVIQ- WRMN Elgin, both Illinois. Mr. Sutter dent, said Mr. Wright will continue as TV Eureka, both California. Buying has an interest in WRMN. chief of the WPAT stations and that into Shasta is a group of San Francisco their "unique" format will remain un- financial interests. REVISITING HARVARD changed. WPAT programs good music WPOM Pompano Beach Fla.: Sold 65 broadcasters to with commercial interruptions on the by James C. Dean and group to Albert attend quarter hour in daytime and on the J. and Donald J. Owler for $300,000. annual executives' seminar half hour at night. Mr. Wright and his KIKS Sulphur, La., and KVLC Little Sixty -five group bought the station in 1954 for Rock, Ark.: broadcasters, including a Sold by Southern National national rep and $300,000. Insurance Co., agency executive, will R. M. Saxon and Charles attend NAB's WKTL Rome-Utica, N. Y.: Sold by W. Davis to Victor Radio third annual executive Co. and development seminar Gordon Gray and associates to Jackson Victor Broadcasting Co., respectively, to be held July 9 -21 at the Harvard B. Maurer for $125,000. Mr. Maurer for $212,000, plus an agreement Graduate School of not to Business Administration. is the former owner of WHKK Akron, compete in these areas for five years. James H. Hulbert, NAB broadcast personnel- economics manager, said registrants will come from 29 states and Puerto Rico. Lewis H. Avery, of Avery- Knodel, and Norman A. Varney Jr., of J. Walter Thompson Co., are the our clients are two participants outside the operating end of the industry. Others enrolled are: John W. Jaeger, our best KFMM Tucson, Ariz.; Frederick A. Nagle - stad. KNTV (TV) San Jose, Calif.; Howard J. Smiley. KCRA -TV Sacramento, Calif.; Jack Tipton, KLZ Denver; Jess H. Crlpe, WFGA Jacksonville; George B. Storer Jr., advertisements Storer Broadcasting Co.; Robert E. Metcalfe, WRDW -TV Augusta, Ga.; Harry F. Albrecht, Crosley Broadcasting Co.. Chicago; Joseph S. Bonansinga, WGEM Quincy, Ill.; Charles In negotiating for broadcast properties, the R. Griggs, WVIN Olney, m.; J. William O'Connor, WCVS Springfield, III.; Frank Schroeder, WDZ Decatur, m.; Alfred E. reputation of a broker is your best protection. Hundreds Sorenson, WKRS Waukegan, Ill.; Robert W. Sudbrink, WRMS Beardstown, Ill. of satisfied Blackburn clients provide eloquent proof Joseph C. Amaturo, WIRE Indianapolis; Dee O. Coe, WWCA Gary, Ill.; W. T. Hamil- of the reliability of our service. No lists are sent out; ton. WNDU -TV South Bend, Ind.; Robert B. McConnell, WISH -TV Indianapolis; Hugh each sale is handled individually. Our knowledge C. Laine, KNOE Monroe, La.; Winston B. Linam, ISLA -TV Shreveport, La.: Aubrey L. Moore, WBRZ (TV) Baton Rouge, La.; of the market protects you from the hazards Lamar Simmons, WLCS Baton Rouge. La.; Jack S. Atwood, WCHS -TV Portland, Me. of negotiating on your own. Walter L. Dickson, WABI-TV Bangor, Me.; F. Parker Hoy, LAM Lewiston, Me.; Alexander M. Tanger, WHDH -TV Boston; Gene Ellerman, WWTV (TV) Cadillac, Mich.; John F. Patt, WJR Detroit; N. L. Bentson, WLOL Minneapolis; Sherman K. Headley, WCCO -TV Minneapolis; Arthur W. Swift, BLACKBURN & Company, Inc. wTCN -TV Minneapolis. William A. Bates, WDAF -TV Kansas City; RADIO TV NEWSPAPER BROKERS E. K. Hartenbower, KCMO -TV Kansas City; Donald W. Reynolds, KLRJ -TV Las Vegas, NEGOTIATIONS FINANCING APPRAISALS Nev.; P. Scott McLean, Crosley Broadcast- ing Co.. New York; Jack D. Summerfleld, WRVR New York; Richard A. Dunlea Jr., WASHINGTON, D. C. CHICAGO ATLANTA BEVERLY HILLS WMFD Wilmington. N. C.: Roland B. Potter, James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph WKBC North Wilkesboro. N. C.; R. W. Jack V. Harvey William B. Ryan Stanley Whitaker Calif. Bank Bldg. MacLeod, KFYR Bismarck, N. D.; J. D. Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Bradshaw. WRFD Worthington, Ohio; John Washington Building Chicago, Illinois John C. Williams Beverly Hills, Calif. Devine. KVOO -TV Tulsa. Okla.: Carl F. STerling 3 -4341 Financial 6-6460 lAckson 5 -1576 CRestview 4 -2770 Meyerdirk. KVOO Tulsa, Okla.; Richard M. Brown, KPOJ Portland, Ore.; Donald A. McDonald, KEZI Eugene, Ore. Edward J. Klym, WJAC Johnstown, Pa.; 52 (THE MEDIA) BROADCASTING, May 22, 1961 Harry J. Shaub, Steinman Stations; Thomas Peace, first place; WBBM -TV, Anatomy J. Swafford, WCAU Philadelphia; Edwin T. Elliot, WICE Providence, R. I.; Daniel Illinois AP honors of a Crisis, tie for second place; WNBQ P. Weinig, WPRO Providence, R. I.; Russell tie for second George, WOIC Columbia, S. C.; W. Frank best radio -tv newswriting (TV), police scandal, Harden, WIS Columbia, S. C.; J. William place. Quinn Jr. WBTW (TV) Florence, S. C.; Associated Press Radio - Stephen C. French, WDXB Chattanooga, The Illinois Non -metropolitan stations (all radio) Tenn.; Edward V. Cheviot, WOAI -TV San Tv Assn. last week announced winners -Best regularly scheduled news show: Antonio; Jack Roth, . KONO San Antonio; Arch L. Madsen, KSL Salt Lake City; Jack of its state -wide newswriting contest WKRS Waukegan, 12:30 News, first B. Prince, WTAR Norfolk, Va.; John B. judged by faculty members of North- Silco Tansey, WRVA Richmond, Va.; Robert C. place; WTAX Springfield, News, Wolfenden, WMEV Marion, Va.; Otto Brandt, western U. Awards covered six cate- second place; WSOY Decatur, 10 KING -TV Seattle; Richard D. Dudley, WSAU news and were issued separate- Wausau, Wis.; Robert J. Heiss, WTMJ -TV gories of O'Clock News, third place. Best farm Milwaukee; Felix Bonnet Velez, WABA ly to tv and radio media and also to show: WBYS Canton, RFD 1560, first Aguadilla, P. R. Chicago and non -Chicago area stations. place; WVLN Olney, Newstime Farm WNTA -TV schedules The group also announced certificates Show, second place. Best regularly of merit to WAAP Peoria, WGEM scheduled sports show: WAAP Peoria, telethon report on city Quincy and WSMI Litchfield for coop- Ralph Lawler Sports, first place; WVLN WNTA -TV New York is offering eration in providing news to AP. Win- Olney, Spotlight on Sports, second place. two hours of prime time on Sunday, ners of awards: Best special events coverage: WIBV June 4, for a special program on which Metropolitan Chicago stations -Best Belleville, political discussion at election New York City Mayor Robert F. regularly scheduled news show (radio) : time, first place; WBYS Canton, King Wagner and 20 of his department heads WBBM, for 5:20 News; (tv) : WBBM - Auto Electric fire, second place; WVLN will present a comprehensive report to TV. Best regularly scheduled sports Olney, coverage of new industry celebra- New Yorkers on the accomplishments show (radio) : WBBM, John Carmi- tion, third place. Best documentary: of the city administration and the prob- chael's Sports Final. Best special events WTAX Springfield, A Look at an Illi- lems facing it. The program is scheduled coverage (radio): WBBM, election nois Mental Institution, first place; for 7:30 -9:30 p.m. roundup; (tv): WBBM -TV, Beat the WSOY Decatur; Teenage Drinking in Ted Cott, vice president in charge Drum, first place; WNBQ (TV), cover- Decatur, second place; WBYS Canton, of National Telefilm Assoc.'s owned age of Starved Rock murder case, sec- Pork for Prosperity, third place. Best stations, said he believed the program ond place. Best commentary- editorial commentary- editorial program: WBYS will constitute "the first complete and program (radio) : WMAQ, Len O'Con- Canton, commentary on inadequate composite picture" of a city's record. nor Show, first place; WBBM, The school board election by Charles Wright, He hopes it will start a trend toward Sound Barrier Is Broken, second place; first place; WTAX Springfield, editorial similar special telecasts. (tv): WNBQ (TV), Len O'Connor series on various subjects including city Mayor Wagner suggested last week Show, first place; WBBM-TV, Class- council, second place; WAAP Peoria, that part of the program be devoted to room Crisis, second place. Best docu- Minority Reports, including descrip- answering telephone queries from mentary program (tv): WBKB (TV), tion of opening of strip -tease show. viewers. Mr. Cott replied that he believed there would not be enough time to provide both a full report and a period for answering questions. Mr. Cott suggested that the mayor and his It takes EXPERIENCE .. . department heads make an appearance on Betty Furness' At Your Beck and 171 Call program over WNTA -TV (Mon: years in the aggregate, to spot a Fri. 9- 10:30) on the following day and answer telephone calls from viewers. "Would -Be" Buyer or "Maybe" Seller. This proposal is being considered by the mayor and his aides. The telecast was derided by Bernard Newman, chairman of the New York You are insured against both when County Republican Committee, who said it will be "a rigged television show" buying or selling a radio or television that will ignore the mayor's deficiencies and praise his virtues. Mr. Cott said . that Mr. Newman had voiced no pro- station through .. test to the station. Branham's. name change Advertising Time Sales is the name for the new company that will replace INC. the broadcast division of The Branham HAMILTON -LANDIS & ASSOCIATES, Co., Thomas B. Campbell, president, NATIONWIDE BROKERS announced last week (AT DEADLINE, Time Sales, to be May 15). Advertising RADIO & TELEVISION CATV NEWSPAPERS in operation -by July 1, will have offices in New York, Chicago, Detroit, Atlan- WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO ta, Minneapolis -St. Paul, Dallas, San Ray V. Hamilton Richard A. Shaheen Dewitt Landis John F. Hardesty, Pres. Francisco and Los Angeles, according to lohn D. Stebbins Tribune Tower 1511 Bryan St. 111 Sutter St. Mr. Campbell. 1737 DeSales St., N.W. DElaware 7 -2754 Riverside 8 -1175 EXbrook 2 -5671 EXccutive 3 -3456 loe A. Oswald Don Searle He said that stations presently repre- New Orleans Los Angeles sented by Branham will be represented by ATS. Branham will continue in NEGOTIATIONS APPRAISALS FINANCING the newspaper representation business.

BROADCASTING, May 22, 1961 53 Florida State Theatres Inc., regional are Gordon P. Copeland, formerly with Court convicts Tripp network of independent radio stations; Venard, Rintoul & McConnell in Chi- Metropolitan Life Insurance Co., na- cago and Ken Pierce, formerly with of accepting payola tional network of independent radio the Chicago office of Peters, Griffin, Disc jockey Peter C. Tripp was con - stations; Shell Oil Co., WWI-TV De- Woodward. victed last week in New York's Special troit, and Philip Morris Inc., sponsor David C. Croninger, formerly general Sessions Court of taking payola to play of CBS -TV's CBS Reports presentation manager of WTAC Flint, Mich., has records on the air while he was em- (Dec. 20) of "The Great Holiday been named manager of the Detroit ployed by WMGM New York. Massacre." office of WNEW Radio Sales, and He was found guilty of accepting KLON Long Beach, Calif., and Richard H. Schulte, formerly with the S36,050 in gratuities from eight record WQED (TV) Pittsburgh were non- CBS Radio Spot Sales office in San manufacturers or distributors from commercial educational station winners. Francisco, has been named manager of June 1958 to October 1959. He faces Palmer Williams and George A. Vicas, the new San Francisco office. a maximum sentence of one year for producer and writer respectively of Dual Supervision The new sales each of the 35 counts of commercial "Great Holiday Massacre" each won organization will work under the super- bribery on which he was convicted and $1,000 cash awards, the first ever vision of H. D. (Bud) Neuwirth, vice could be fined $500 on each count or a awarded by the Sloan Foundation. president and director of Metropolitan total of $17,500. Radio Sales, and Richard H. Gerken, Justice Edward Breslin announced WNEW eastern sales manager for WNEW that the presiding judges (others are announces Radio Sales. Justice Vincent R. Impellitteri and act- sales organization Disclosure of the move, which had ing Justice Aaron Goldstein) were been anticipated unofficially for some unanimous in the verdict and set sen- WNEW New York, one of the na- time, revived conjecture that the parent tencing for June 30. tion's most successful independent ra- Metropolitan Broadcasting Co. might dio The Tripp trial was the first prosecu- stations, will take over its own sales be considering establishing its own representation tion to result from District Attorney on June 1, when its con- sales- representation firm for some or Frank S. Hogan's investigation into tract with Robert E. Eastman & Co. ex- all of its other stations. Officials re- payola which began exactly a year ago. pires. John V. B. Sullivan, vice presi- ported, however, that no such move Also accused of accepting payola from dent and general manager, said the was being considered and stressed that various record companies are four other move stemmed from a belief that WNEW was a "special situation." But disc jockeys: Alan Freed, formerly of WNEW's position, programming and they acknowledged that if the WNEW WINS and WABC; Tommy Small, once acceptance are such that they can most move proves profitable they might nat- with WWRL; Hal Jackson, formerly effectively be represented to advertisers urally be inclined, in time, to review and agency buyers of WLIB; and Jack Walker, once with throughout the coun- their other station situations on a case - WOV (now WADO); and three other try by salesmen who not only are fami- by -case basis. station employes: Mel Leeds, former liar with the station's operations but program director of WINS; Joseph Sac - also can devote full time to the job. Unger resigns from NTA cone, once record librarian of WMGM; Mr. Sullivan announced the expan- over policy and Ronald Granger, former record li- sion of the WNEW Radio Sales office difference brarian at WINS. All stations involved in Chicago and the opening of sales National Telefilm Assoc. Board are in New York. offices in Detroit and San Francisco. Chairman Oliver A. Unger resigned David L. Miller, formerly of WHK last week because of a policy disagree- CBS program honored Cleveland and WIP Philadelphia ment with officials of National Theatres -TV (which like WNEW are owned by Met- & Television, 38% owner of NTA, and among Sloan citations ropolitan Broadcasting Corp.), heads the company's largest single stock- the Chicago office. He has been repre- holder. A CBS -TV program on highway safe- senting WNEW there since last Septem- Mr. Unger said ty, its sponsor, producer and writer won Thursday (May 18) ber, working that special commendation in the 13th an- in cooperation with the NTA needs a better operating man- Eastman organization. Additions agement team nual Alfred P. Sloan Awards, presented to the -one more in accord Chicago office of WNEW with &T last Tuesday (May 16) to the 1960 Radio Sales NT -which has gone through a number of recent radio-tv winners at a dinner in New changes. NT&T, he said, has new people with new ideas York. that Collins, NAB president, who he disagrees with, so "I am resign- LeRoy Back to school ing spoke briefly at the awards ceremony, in the best interests of everyone." commended both the Alfred P. Sloan Dr. Frank Stanton, president of A special NTA board of directors' meeting was Foundation as sponsor of the awards CBS, will speak at the 95th corn - to be held this Saturday and the National Safety Council which mencement exercises of the Mas- (May 20) in Beverly Hills, Calif., to administers them. Mr. Collins said he sachusetts Institute of Technolo- elect new NTA officers. supports wholeheartedly the continuing gy June 9 in Cambridge. Dr. Julius Mr. Unger has not announced his future plans. efforts of the nation's broadcasters to A. Stratton, president of MIT, in his announcement cited Dr. Stan - promote traffic and pedestrian safety. Jury upholds Bloomberg The following stations, advertisers ton's "relentless campaign for free and individuals were honored for their access to information and for the The Massachusetts Supreme Court selections: corollary responsibility in report- has upheld a jury's award of $20,761 to Sustaining category-WTKM Hart- ing it. In a time when effective Haskell Bloomberg, station broker. The ford, Wis.; WGN Chicago, WNEW communications between people award was for a 5% broker's commis- New York; Canadian Broadcasting and nations are needed more than sion when WMGT -TV Pittsfield, Mass. Corp., and WCPO -TV Cincinnati. ever before, it is especially appro- (now WCDC [TV] Adams) was sold in Commercial category - Thomson priate to have a speaker who is 1958 by Leon Podolsky to Capital Cities Brake & Alignment Co., KVOE Em- internationally recognized as a Broadcasting Co. Mr. Podolsky's Grey- poria, Kan.; Portland Cement Assn., leader in radio and television." lock Broadcasting Co. appealed the low- Tennessee district, WLAC Nashville; er court's verdict.

54 (THE MEDIA) BROADCASTING, May 22, 1961 GOVERNMENT House ready to ram Kennedy's FCC plan REPUBLICAN FOES GET SOME STRONG ALLIES: DEMOCRATS -WHO -COUNT President Kennedy's plan to reor- latory Agencies Subcommittee, said cations regulated by a bipartisan in- ganize the FCC appears headed for Thursday that if the committee doesn't dependent commission or by an ad- defeat in the House of Representatives, report the resolution to the floor by ministrator . I perceive the possi- possibly this week. Speaker Sam Ray- today (May 22), either he or Rep. bility would be created for reducing burn (D -Tex.) has put himself on record Hoffman will try to pry it loose for a the function of the six other com- as opposing the plan and predicting its vote. missioners to almost that of scribes." defeat. And the influential House The Kennedy plan would permit the In Congress, opposition developed Regulatory Agencies Subcommittee, commission to delegate authority, first among members like Rep. Hoffman headed by Rep. Oren Harris (D- Ark.), strengthen the power of the chairman to who are opposed in principle to any is urging its rejection. assign personnel, including commission- Reorganization Act legislation the White With the Administration stripped of ers, to duties, and restrict litigants' right House asks Congress to accept or re- these heavy guns, observers feel it lacks of appeal to the full commission. It is ject. It soon spread to those who saw the defense to withstand a concerted designed, according to President Ken- in the proposed strengthening of the effort by House opponents to veto the nedy, to give the agency greater flexi- chairman who serves at the President's plan. The Government Reorganization bility and improve its efficiency. pleasure, an attempt by the White Act, under which the plan was sub- 'Buck' Fever But opposition to the House to usurp Congress' power over mitted to Congress on April 27, pro- plan sprouted almost at once. A ma- the regulatory agency. This uneasiness vides that either House can block the jority of the commissioners maintained was heightened by FCC Chairman measure if it musters a bare majority it would reduce their importance and Newton N. Minow's tough talk before against it within 60 days. destroy the bipartisan nature of the the NAB convention two weeks ago A resolution to kill the plan, in- commission. As Commissioner Robert (BROADCASTING, May 15). troduced by Rep. Clare Hoffman (R- T. Bartley, a Democrat and a nephew Broadcasters, still feeling the sting Mich.), was taken up by the House of speaker Rayburn, told the Harris of the speech which described their Government Operations Committee last subcommittee last week, "The proposed programming as a "vast wasteland," week. And Rep. William L. Springer plan raises in my mind the basic ques- are reported to be pushing for the (R-Il I ), a member of the House Regu- tion whether we are to have communi- plan's defeat in Congress. Members

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BROADCASTING, May 22, 1961 55 of the Federal Communications Bar PERSPECTIVE ON THE NEWS Assn., who represent broadcasters, have already announced their opposition (BROADCASTING, May 8). The FCBA Did Minow scuttle FCC reorganization? was scheduled to testify last Friday (May 19 before the House Government HIS NAB SPEECH RAISED EYEBROWS ON CAPITOL HILL Operations Committee. is learning In remarks to the House Thursday, President Kennedy that signing all personnel including com- some Congressmen are no more missioners to tasks, has reached the Rep. Springer said the Minow speech, willing to swallow the one-half loaf point where it includes House Speak- which warned broadcasters licenses of reorganization he has offered er Sam (see story 55). would not be renewed pro forma, held FCC Rayburn page than the entire loaf he had contem- is one reason the FCC "vast implications" which "alarmed If there for plated serving. plan's unpopularity in Congress, ob- many of us" on the Regulatory Agen- His message on regulatory agency servers generally agree, it is to be cies Subcommittee. reorganization, submitted last month found in the speech with which FCC White House Takeover Rep. Wil- (BROADCASTING, April 17) indicated Chairman Newton N. Minow blis- liam Avery (R- Kan.), a former member he would recommend that sweeping tered the hides of broadcasters at the of the House Commerce Committee powers be given agency chairmen. NAB convention on May 9 (BROAD- and its Communications subcommittee, He suggested that each chairman be CASTING, May 15). also attacked the plan last week. He authorized, among other things, to Quartet The FCC plan is essen- said it would permit the White House staff his agency, review its budget tially the same as those for the Civil to take over control of the commission. and distribute funds, all in the name Aeronautics Board, the Securities & The assaults by Republicans are in of centralizing responsibility, improv- Exchange Commission and the Fed- line with a general GOP move to ing efficiency and reducing back- eral Trade Yet defeat all. the President's reorganiza- Commission. Speaker logs. Rayburn indicated there would be tion plans. Resolutions disapproving But the plans he has submitted to no trouble in passing these through the four already submitted have been reorganize the FCC and three other the House. in both Houses. FCC plan, entered The regulatory agencies have not gone What some Congressmen -and however, is the only one in trouble. nearly so far. James M. Landis, the most broadcasters -feared, as a re- Proposals to reorganize the Securities White House adviser who drafted sult of Mr. Minow's speech, was that and Exchange Commission, the Civil them, toned them down on the the additional powers the plan would Aeronautics Board and the Federal advice of congressional leaders and give the FCC chairman would be were up by Trade Commission taken members of the commissions. used so aggressively as to raise the the House Government Operations Still, opposition to the FCC plan danger of censorship. They read in Committee Thursday. The FCC plan which, like the others, would permit the speech the threat that unless was to come up Friday (see AT DEAD- the delegation of authority and give broadcasters improved their pro- LINE). the chairman the function of as- gramming to the point where it satis- Speaker Rayburn made his views known Thursday at his daily press conference. In response to a query as to whether the four reorganization achieve such objectives by some means limited. The latter said that an in- plans would pass the House, he said other than those advocated by Presi- crease in the chairman's power "may the FCC measure would not but that dent Kennedy. result in the erosion of the authority and the others "are all right." Asked why But if the FCC plan seemed to be independence of the commissioners." he thought the FCC proposal would foundering last week, the three other Rep. Harris, FCC Chairman Minow, be defeated, he snapped, "We don't reorganization plans had smoother sail- representatives of the FCBA, and Rep. like it." ing. In appearances before the House Avery were scheduled to testify Friday At about the same time, the House Government Operations Committee, before the committee, headed by Rep. Regulatory Agencies Subcommittee was the chairmen of the SEC, CAB and William L. Dawson (D -I11.) voting to oppose . the plan and to FTC were joined, with one exception, Meanwhile, the Senate Communica- Harris to present in authorize Chairman by all their fellow commissioners tions Subcommittee is readying its own Government this view at the House endorsing the plans. hearing on the FCC plan. It will start hearing Friday. was Operations Committee Holdout The lone exception Tuesday with Mr. Landis scheduled as op- Behind Doors The subcommittee the FTC, where one commissioner the first witness. Chairman Minow, the and two others had been holding closed -door hearings posed the plan entirely, FCBA and Leonard Marks, a lawyer May when M. degrees of doubt about since 11, it heard James voiced varying and former head of the FCBA, will Landis, the White House adviser cred- the wisdom of increasing the chair- also testify. ited with drafting the reorganization man's powers. All four plans are alike plans. Since then, Chairman Minow in providing for delegation of authority and the six other commissioners were and in empowering the chairman to Collins says FCC called before the subcommittee. assign members and employees to For some time, Rep. Harris is known duties. wears too many hats to have had reservations about the The single FTC dissenter was Sigurd plan, feeling that it is not sufficiently Anderson, the only Republican on the NAB called for rejection of Presi- detailed and lacks necessary safeguards. commission. He warned that the pro- dent Kennedy's Plan No. 2 for reor- The hearings apparently reinforced his posal to give the chairman the power to ganization of the FCC in a statement views. assign work to fellow commissioners for submission May 19 to the House Defeat of the plan, however, would would result in a "one -man agency" Government Operations Committee,. not necessarily rule out legislation in and reduce the other commissioners to which is hearing the plan. this session. Rep. Harris, like most of "staff status." President LeRoy Collins, after con- the other reorganization plan's oppo- Two fellow commissioners, Robert ferring with NAB's three -man advisory nents, approves its "objectives." He is T. Secrest and William G. Kern thought committee, urged the House committee reported considering legislation to the term of the chairman should be to take remedial action in broadcast

56 (GOVERNMENT) BROADCASTING, May 22, 196? fled Mr. Minow, their licenses would latory Agency Subcommittee. a controversial issue, no matter how be lifted. Mr. Minow and others, however, important it was to the parties them- Mr. Minow, of course, has stead- have argued that the commissioners selves or the industry. fastly denied that censorship is his would not lose status, that they would No Guidelines At the heart of aim. Throughout his closed -door still be responsible for establishing many of these objections is the lack questioning last week by the House policy and deciding on the functions of guidelines in the plan. There are Regulatory Agency Subcommittee, he to be delegated. It would merely be few if any standards against which maintained that all he intends to do is the chairman's "housekeeping" job actions or policy can be measured. see to it that broadcasters live up to to see that the policy was carried out Even supporters of the plan agree the promises they make when they and the delegated tasks assigned. Mr. it is vague. But they feel a "rule of get their licenses. Minow, in addition, feels that the reason" must be employed. The Mr. Minow isn't alone in denying plan gives the commissioners a check commission, for instance, shouldn't the censorship charge. Rep. John E. on the chairman in permitting them be expected to bow to every whim of Moss (D- Calif.), a Regulatory Agen- to withdraw any delegation of power. the chairman. They add that many cy Subcorrittee member, thinks the But the commissioners feel this is of the details that would show con- charge is "nonsense." He said cen- no protection at all, since if a dele- gressional intent could be developed sorship involves prior control of in- gation of authority were withdrawn in hearings and floor debate. formation, "and this [the FCC plan] the agency would be deprived of any One other argument against the doesn't have anything to do with advantages intended by the delega- plan -and, since it touches on con- that." As chairman of the House tion. Further they feel, as a prac- gressional sensitivities, an important Government Information Subcom- tical matter, it would be difficult to one -was used by Commissioner mittee, Rep. Moss is regarded as take back powers once granted the Rosei H. Hyde in his appearance something of a congressional expert chairman. And several of the com- before the Regulatory Agency Sub- on censorship. missioners expressed the additional committee. Any plan, he said, that Co- equality But this threat, real fear that the chairman could, if he centralizes commission's power in a or imagined, isn't the only objection. chose, assign them impossible work- chairman designated by the execu- Most of the commissioners feel the loads- and in areas in which they tive "will tend to weigh the balance plan would downgrade their role, had no proficiency, at that. of power in the latter direction." that they would lose their position Opponents of the plan are also As noted, the FCC plan doesn't of co- equality with the chairman. disturbed by the proposal to curb shift any more power to the chair- Five of the commissioners spoke litigants' right of review. It has been man than do the SEC, CAB or FTC against the plan for this reason. Re- held that since a vote of a majority plans. But none of the other chair- portedly, only Commissioner John of the commission less one member men have indicated a willingness to S. Cross sided with Mr. Minow in would be needed to authorize re- use that power quite so dramatically supporting the plan before the Regu- view, the commission could "duck" as has Mr. Minow. regulation through normal legislative revision of the agency's basic functions. Minow in favor of fees channels instead of by executive order. While some structural changes are con- templated in Plan No. 2, essentially it for broadcast licenses "The chairman and other members is well within the area of patchwork The notion of charging fees for all are required to wear many of the FCC change. broadcasting licenses professional, different hats personally think too - -I "The other way is to take an entirely amateur and special services up many," Gov. Collins said. "The range -came fresh look at the agency and -through prominently in an appropriations hear- of their duties should be fixed by law congressional hearings and legislation ing for FCC funds before the House and should not be subject to enlarge- - rebuild basic structure and func- Subcommittee on Independent Offices ment or contraction by executive order the tions of the agency in a way designed last March. the hearing re- and congressional passive indulgence," Minutes of to enable it best to meet the proper leased last week reveal that FCC Chair- he added. regulatory requirements of a changed man Newton N. speaking per- Gov. Collins conferred late Thurs- Minow- and changing industry. sonally, rather than for the commission day with his three advisors -Clair R. "For example, under such an ap- strongly in favor of charging suffi- McCollough, Steinman Stations, com- -is proach way may be found to deal effec- cient fees to put the agency on - bined chairman of the NAB boards; a self tively with the growing concern supporting basis. The fee -charging pro- Dwight W. Martin, WAFB -TV Baton over the possible need for more clearly deli- posal was the subject of 1954 rulemak- Rouge, La., Tv Board chairman; and neating and separating the purely judi- ing which met with "general opposition Thomas A. Bostic, KIMA Yakima, cial functions of the FCC from its ad- in all classes of licensing,." according to Wash., Radio Board chairman. ministrative functions. Commissioner Rosei H. Hyde. Congress should give careful study "We feel that both the executive de- Subcommittee Chairman Albert to problems pointed up by President partment and the well as Thomas (D -Tex.) seemed particularly Kennedy's plan, Gov. Collins said, de- Congress -as broadcasters and the public generally interested in probing the fee -setting veloping full knowledge of all the facts - would be better served by such a broad question, asking: "Wouldn't public with ample opportunity for debate and the approach. be to speeding up the amendment. more sympathetic "We would hope that this course is elimination of the [commission's] back- Approaching Reform "There are the one which will be followed, and we log if the applicants were paying a little two ways of approaching needed re- stand ready to work with both branches fee fo rthe serive they request?" Chair- form in the regulatory field," he con- of the federal government in develop- man Minow, in favoring the idea, com- tinued. "One way is to try to do a re- ing a plan of reorganization along lines pared it to paying for a driver's license. pair job by executive order on the exist- which will assure a more efficient and He specified that amateur licenses should ing structures, seeking to shore up orderly conduct of the complex func- carry a charge. short -comings short of a fundamental tions of the FCC." The FCC requested in its budget sal-

BROADCASTING, May 22, 1961 57 aries for seven more men in the controversial Compaints & Compliance Di- FCC to invade New York City again vision. Both Chairman Minow and Com- Foley Square in New York will missioner Frederick W. Ford spoke en- be er sessions were held in New York the site of the next round in the thusiastically of the work done by the and Los Angeles. The Los Angeles FCC's continuing inquiry into net- hearings were division since its formation last year. stalled when talent work broadcasting. The commission, agencies refused to testify (BROAD- Significant increases in amounts re- through Chief Hearing Examiner CASTING, Jan. 30). quested for travel and transportation of James D. Cunningham, announced Among those due to be questioned personnel were questioned by the sub- last week that the hearing will resume in New York are tv producers and committee members. From an estimated there June 20 with testimony to be the three networks, with a possibility total of $189,415 in 1961, the estimate taken on the production, distribution, the latter group will not be reached for 1962 hops to $245,000. Chairman sale and exhibition of tv programs. during the June hearings. Primary Minow explained that this was mostly to FCC Chairman Newton N. Min- purpose of the investigation original- hold hearings in the field. Travel for ow, in his speech before the NAB ly was to determine the methods of personnel from the Office of Hearing convention, had promised that the selection of tv network programs. Examiners goes from the 1961 estimate proceeding begun in February 1959 The inquiry later was broadened to of $1,500 to $23,000; the Broadcast would be brought to a close as rapid- include, among other things, a de- Bureau from $28,000 to $59,800. Chair- ly as possible (BROADCASTING, May termination as to whether the general 15). Nineteen days of en banc hear- man Minow attributed the latter increase standards of the commission for the ings were held in Washington in guidance of licensees in the selection to an expected step -up in & Complaints December 1959- January 1960. Earli- of programs are adequate. Compliance Division activity. Editorials split on Minow support BUT LETTER -WRITING PUBLIC MOSTLY BEHIND HIM

If the mail FCC Chairman Newton his personal ward. . . . It apparently real wasteland, and not just a cultural N. Minow has received since his now has not dawned on Mr. Minow that his one." famous NAB speech is a true indicator, office does not give him parental author- And, from the Sun: "Though he the public is 99 44/100% behind the ity over the American public, or the entered the usual disclaimer of intention chairman's efforts and ideas on improv- right to send us all to Sunday school. to impose censorship, his speech ing the "quality" of tv programming. On what to substitute for the lovely amounted to an assertion of political As of noon Thursday (May 18), the women and lethal weapons -Mr. authority to control tv subject matter. New Frontier's broadcasting spokesman Minow has nothing to say. He simply Apprenhensions on that score are not had received approximately 2,500 let- orders networks and channels to im- swept away by the fact that much of ters, telegrams and post cards -all but prove, advice that is as useless as it is his criticism was just." some two dozen strongly endorsing easy to give. On the Other Side The New York Chairman Minow's get -tough policy . . The one test of acceptability is Times coined the Minow indictment statement. made clear by Mr. Minow. It is Mr. "an impressive document, not alone for Newspapers, too, throughout the Minow. There is no doubt who is the its substantial accuracy but also for its country devoted space on their edi- star of this production.... The musical therapeutic value to the long- suffering torial pages to the Minow speech. Most refrain of the first person singular, obvi- viewer.... The supporting evidence in of them were critical of the chairman, ously so pleasing to Mr. Minow's ear, is his favor continues to grow with each as were editorials broadcast by stations as indicative of his intentions as his passing evening amid the spot an- -licensees of Mr. Minow's commis- actual statements of intent. But the nouncements. . sion. Radio-tv columnists, by and large, statements are astonishing enough in "There is an obligation for the mass supported the chairman's position, their own right. Mr. Minow tells us media not only to give the public what which also was argued pro and con in that we will not let the air waves be it wants but also what the public may the prose of syndicated columnists who 'squandered' by tv channels offering not know about. The art of communi- normally pay little attention to radio -tv. poor fare -as if the air were itself a cation becomes meaningless if its domi- The Print Media Of the news- commodity, rather than a medium put nant function is mere repetition of the papers commenting editorially on the at the disposal of free men. familiar.... It would be regrettable if chairman's speech, the Richmond (Va.) "Freedom of the speech, whether of Mr. Minow's admonition to pursue News Leader, Wall Street Journal and the press, of the individual, or of a tv higher standards were misconstrued as Baltimore Sun were the most outspoken station, does not imply that a person's a determination by the FCC chairman in condemning Mr. Minow's position. or a newspaper's output must meet to serve as baby sitter to the tv industry. Under the heading, "Or Daddy Will government standards of quality. Else, . Before complaining that Mr. Minow Spank," the News Leader said the chair- who of us would gossip with a friend, or is wrong, it might be fun to try out man "gave the impression that his high - dare to 'squander' paper on poetry or what he proposes." minded plans for tv will be joined to opinion? . The Washington Post said that there high- handed methods of putting them The Wall Street Journal stated: "It is little or nothing new in the Minow into practice.... Mr. Minow meets all all smacks of the old business of intel- statement "but the pressure is now corn- these problems [of tv] with the bustling lectual puritanism. Somebody doesn't ing from very influential sources. Just confidence of a Peace Corpsman con- like the books you're reading; public enough has been seen and heard of tele- verting a cannibal to Metrecal. . tastes are too low and need to be elevated. vision and radio at their best to know "Mr. Minow does not care what the So the answer is to substitute official that the broadcast media can do a great people want.... With benign authori- taste for public taste. When people per- deal better if they try." tarianism he looks at the tv viewer as mit officials to do that, they open up a From Broadcast Editorials KGMB-

58 (GOVERNMENT) BROADCASTING, May 22, 1961 MR. HEROLD MR. FU "Use of RCA TV TAPE helps to bolster client's sales" ... says Joe Herold, Station Manager, KBTV, Denver k good example of successful selling via TV Tape is the this was a burden and expense before TV Tape since we :perience of one of our clients -Bill Eger of Eger Rambler were forced to pick up and deliver cars to the studio at all enter, Denver. Number One Rambler Dealer in the area hours. Now we set up a convenient time and produce a Id Number One Willys Jeep Dealer in the area, he uses great number of commercials in one recording session. levision in spots. Near perfect results in presenting the We also get the important advantage of previewing for my tessage on RCA TV Tape has had a great deal to do with approval before the announcements are exposed to the public." ur client's sales success," adds Mr. Herold. Your clients, too, will like the "live" picture quality of ill Eger reports: "We use KBTV television for our car RCA TV Tape to many built -in quality -control ivertising and RCA TV Tape facilities for recording our -thanks features and the convenience of centralized control. When )ots. The results can't be distinguished from live produc- you come to RCA for your TV Tape equipment you on. We attribute much of our leadership in selling cars to get the most advanced features, and service before and Re perfect results we get with RCA TV Tape." after the sale that only RCA with its broad background We usually show several autos in each commercial, and in broadcasting can provide.

See your RCA Broadcast Representative or write to RCA, Broadcast and TV Equipment, Dept. UD -2.2, The Most Trusted Name in Television Bldg. 15 -5, Camden. N. J. RADIO CORPORATION OF AMERICA Ohio -"Please do not allow any more advertising. I think there is plenty now." Bill proposes unit to elevate programs Ohio lawyer-"My Pa [89 years -old] Bemoaning what he feels is the for determining the means broad- has been my guinea pig these many low quality of television fare, Rep. casters might use to ascertain their years on what the common man thinks. Thomas C. Ashley (D -Ohio) has communities' needs and the extent to When my Pa says that the shows proposed creation of a National Ad- which stations carry programs "de- stink, believe me they must be awful visory Board on Radio and Tele- signed to broaden the civic, educa- bad because he is damn easy to vision. tional and cultural interests of the please.... They are very, very bad. Under a bill (HR 7082) he intro- American people." Believe me, dear sir, you may have the duced Tuesday, the board would The board would also examine the industry against you but you have the have 11 members, chosen by the "nature and composition of the people with you." President and confirmed by the Sen- groups which exercise effective con- Seattle lawyer -"Thank you for the ate. Its duties would be to study trol over programming." first ray of hope ... for protection of programming trends and make rec- The propriety of a governmental youth from complete training in crime ommendations, including suggested inquiry "into the causes and possible and sex offenses." legislation, to Congress and to the cures of the industry's problems," he Colorado -"It was a thoughtful, sen- FCC. said, derives from public ownership sible and fair indictment that we hope The board would be responsible of the airwaves. heralds a new era for the FCC." University president-"Your policy . is exactly what the American people want and have been waiting for so TV Honolulu, in its first editorial on a would mean moving away from a sys- patiently. We are eagerly waiting to see subject not directly related to the is- tem of free broadcasting under which what effect your policy pronouncement lands, stated: "Nobody can defend tv as thousands of independent station owners will have on our tv screens." pure, excellent, cultural and uplifting. make their own program decisions. It Wisconsin-"We're behind you in It isn't. Nobody can say Mr. Minow would mean moving toward a system every effort to improve the situation." has been untruthful or has exaggerated. under which a seven -man board in A Dissenter Of the 150 letters He hasn't. But what is perturbing, and Washington would intrude on program- checked by BROADCASTING (and all we hope the FCC chairman will soon ming." 2,500 were made available), only one spell out his intent, is the concept of Many of those writing to the chair- criticized the chairman. This one, from government monitoring or controlling man had personal axes to grind -but Massachusetts, stated: "I am appalled the quality of television.... How far the large majority were not of this na- that you feel it is within your power to can a broadcaster (or publisher) go in ture. A quick perusual of some 150 of threaten the industry with revocation of a direction which he knows means a the letters showed convincingly, how- licenses in the event their programming certain loss of audience or readership; ever, that few were of the crackpot is not up to what you think are ap- a certain loss of business ?" nature with most coming from persons propriate standards. [I am not in radio - WICE Providence not only aired its above the average in intelligence. Many tv] but an American interested in Amer- own series of editorials but also wrote were from professional people: doctors, ican rights and refuse to have a young, other stations urging them to do the lawyers, school teachers, etc. ambitious, socialistic- thinking individual same. The station stressed that broad- A Random Sampling Here, in like yourself destroy those rights." casters cannot remain silent while com- capsule form, are samples of what Mr. Norman D. Waters, president of the peting media encourage the government Minow's correspondents had to say: American Tv Society (now RTES) "to dilute our freedom to program our From New York -"I was very happy from 1941 -44, wired his strong endorse- stations in accordance with our knowl- to learn that our government will be ment to the chairman. "As a private edge of the audiences we serve." doing something to stop the spoilers of citizen I want you to know how much WWDC Washington said that "when our youth and young people. It was I admire the courageous expression of the chairman of a government bureau long overdue.... If Russia were to pay your viewpoint," Mr. Waters said. asserts that his agency is in a position to billions of dollars to do the job of spoil- "Obviously you are going to do an out- decide exactly what the needs of the ing our youth, it could not have done standing job to protect the public's inter- nation are, this station believes that a better job than that done by our profit - ests and you deserve unqualified sup- something more dangerous than trivial hungry tv magnates. port." tv programming is advocated. Mr. Min - A District of Columbia writer - Mr. Waters, now an advertising ow professes to oppose government "Don't back off.... We viewers are agency executive, said he gave up all censorship. Yet, in the same speech, on your side. More power to you and active interest in tv "because I was not broadcasters are told their licenses may when you get it, use it." in sympathy with the direction it took. not be renewed. Washington State-"Thank you for Your great speech ... has made me feel "The audience got the message. We your boldness." The writer said that he my crusade should have been continued hope it is not swallowed without a pro- had many complaints to make and to make television the great power for test. The broadcasters of a free country asked the chairman to whom they good that lies within its grasp." can never serve the nation's need when should be made. He enclosed a self - At least two of the letters received by they become merely the vehicle for offi- addressed, stamped envelope for Mr. the chairman requested the dates that cial government views." Minow's reply. Kansas City tv stations come up for re- From WDSU -AM -TV New Orleans: Tennessee-"Just one more individ- newal (Feb. 1, 1962), whether there "It sems to us this represents, if not cen- ual who wants to thank you." would be local hearings and indicating sorship in the usual sense, at least a step A Baltimore agency president - that the writers had many complaints to toward censorship. There is no clear - "Warmest and most heartfelt congratu- make. cut difference between government con- lations. We have long needed this kind The commission staff now is midway trol of specific programs and govern- of hard thinking and hard talking." in a crash program of analyzing the ment control of what over-all types of New York -"You are in for a tough letters and placing them into various programs can be scheduled. fight.... Most of your adversaries are categories as to contents, locality of "An FCC requirement of this kind cunning and ruthless." writer, etc.

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AMERICAN AIRLINES *Service mark of American Airlines, Inc. AMERICAS LEADING AIRLINE BROADCASTING, May 22, 1961 B1 plans on a regional basis and that con- Ribicoff sings another tune on the Hill struction grants be made on a project, rather than state, basis. These recom- TELLS HOUSE GROUP BROADCASTERS DERELICT IN ETV mendations, he said, would provide the Abraham A. Ribicoff, secretary of service than they have. Secretary Ribi- flexibility to meet the varying needs of Health, Education and Welfare, who coff, governor of Connecticut for six the states. had some kind words for broadcasters years until his appointment to the The House subcommittee is considering seven etv measures, including one at the NAB convention on May 10, cabinet, said he thought private broad- passed by the Senate. The Senate bill took at least one of them back last casters "should have done more about (S205) would provide grants of up to week. "Broadcasters," he told the House making their facilities available. They $1 million to each state and the Dis- Communications Subcommittee, "have talked about it, but haven't delivered." trict of Columbia, without requiring been derelict in what they've given for Declaring that a nationwide system matching state funds. It was introduced the license they've received." of educational television could help by Chairman Warren G. Magnuson improve the standard of education Secretary Ribicoff, who was testify- (D- Wash.) of the Senate Commerce throughout the country, the secretary ing in favor of federal funds for Committee. recommended Congress approve a $25 educational television, was referring to While optimistic about the possi- million authorization for constructing what he considered the serious lack of bilities of educational television, Secre- facilities over a four -year period. "public service programming." In his etv tary Ribicoff said he hoped he'd "never The states would be required to match speech before the NAB convention, he see the day when everyone is spoon federal grants 50 -50. had congratulated the broadcasters on fed his education by some electronic their performance in this area (BROAD- Funds For Surveys He also pro- device." He said he is opposed to CASTING, May 15). posed an additional federal outlay of "complete substitution of teachers by At another point, he said he believes $520,000 to assist the states in planning mechanical devices." one reason more of the channels set their etv programs. Each state would The next day, the subcommittee saw aside for etv are not being used is that be entitled to a maximum of $10,000 a demonstration of an electronic sys- the various states expected private of these funds. He recommended that tem that takes a step in this direction. broadcasters to provide more of this states be permitted to develop their Called Teletest Communications, the

Who'll hear Kennedy's FCC plan in Congress It's the government operations Strom Thurmond (S.C.), Frank J. James C. Healey (N.Y.). Republi- committees of the Congress which Lausche (Ohio), Ralph W. Yar- cans, John B. Bennett (Mich.), hold the key to the President's re- borough (Texas), Clair Engle William L. Springer (Ill.), Paul F. organization plan for the FCC. (Calif.), E. L. (Bob) Bartlett Schenck (Ohio), J. Arthur Younger The Senate and House Govern- (Alaska), Vance Hartke (Ind.), Gale (Calif.), Harold R. Collier (Ill.), ment Operations committees are the W. McGee (Wyoming). Republi- Milton W. Glenn (N.J.), Samuel L. units which have "legislative respon- cans, Andrew F. Schoeppel (Kan.), Devine (Ohio), Ancher Nelsen sibility" for the reorganization. Both John Marshall Butler (Md.), Norris (Minn.), Hastings Keith (Mass), have indicated there will be hearings, Cotton (N.H.), Clifford P . Case Willard S. Curtin (Pa.), Abner W. but only one, the House committee, (N.J.), Thruston B. Morton (Ky.), Sibal (Conn.), Vernon W. Thomson has scheduled them. The House Hugh Scott (Pa.). (Wis.), Peter H. Dominick (Colo.). committee lifted the lid on the plan Senate Government Operations House Government Operations for FCC reorganization last Friday Committee-Democrats, Chairman Committee-Democrats, Chairman (May 19). John L. McClellan (Ark.), Henry William L. Dawson (Ill.), Chet Holi- The Senate Government Oper- M. Jackson (Wash.), Sam J. Ervin field (Calif.), John W. McCormack ations Committee has indicated there Jr. (N.C.), Hubert H. Humphrey (Mass.), Jack Brooks (Tex.), L. H. will be hearings, but has announced (Minn.), Ernest Gruening (Alaska), Fountain (N.C.), Porter Hardy Jr. no date. Edmund S. Muskie (Me.). Repub- (Va.), John A. Blatnik (Minn.), Acting in an advisory capacity are licans, Karl E. Mundt (S.D.), Carl Robert E. Jones (Ala.) , Edward A. the Senate and House commerce T. Curtis (Neb.), Jacob K. Javits Garmatz (Md.), John E. Moss committees, which have jurisdiction (N.Y.). (Calif.), Joe M. Kilgore (Tex.), over communications and broadcast House Commerce Committee - Dante B. Fascell (Fla.), Martha W. law. So far only the Senate com- Democrats, Chairman Oren Harris Griffiths (Mich.), Henry S. Reuss mittee has announced hearings on (Ark.), John Bell Williams (Miss.), (Wis.), Overton Brooks (La.), May 23 by its communications Peter F. Mack Jr. (Ill.), Kenneth A. Elizabeth Kee (W. Va.), Kathryn subcommittee, headed by Sen. Roberts (Ala.), Morgan M. Moulder E. Granahan (Pa.), John S. Mona - John O. Pastore (D- R.I.). The (Mo.) , Harley O. Staggers (W. gan (Conn.), Neal Smith (Iowa). House commerce committee has held Va.), Walter Rogers (Tex.), Samuel Republicans, Clare E. Hoffman executive sessions on the subject N. Friedel (Md.), John James Flynt (Mich.), R. Walter Riehlman (BROADCASTING, May 15), but has Jr. (Ga.), Torbert H. Macdonald (N.Y.), George Meader (Mich.), announced no date for a public hear- (Mass.), George M. Rhodes (Pa.), Clarence J. Brown (Ohio), Florence ing. The committees follow: John Jarman (Okla.), Leo W. P. Dwyer (N.J.), Robert P. Griffin Senate Commerce Committee - O'Brien (N.Y.), John E. Moss (Mich.), George M. Wallhauser Democrats, Chairman Warren G. (Calif.), John D. Dingell (Mich.), (N.J.), Odin Langen (Minn.), John Magnuson (Wash.), John O. Pastore Joe M. Kilgore (Tex.), Paul G. B. Anderson (Ill.), Richard S. (R.I.), A. S. Mike Monroney Rigers (Fla.), Robert W. Hemphill Schweiker (Pa.), F. Bradford Morse (Okla.), George A. Smathers (Fla.), (S.C.), Dan Rostenkowski (Ill.), (Mass.).

62 (GOVERNMENT) BROADCASTING, May 22, 1961 A District of Columbia appeals to show there were no proceeds for Renewal problem court ruled May 11 that such an ac- distribution. counting is necessary in a suit by Mr. Poller has a $1.5 million treble - One of the pioneer uhf stations, Theodore Rosenak, one -time 10% own- damage antitrust lawsuit against CBS. ch. 17 WITV (TV) Ft. Lauder- er of WCAN -TV, against Lou Poller, involving the 1955 move by the net- dale -Miami faces a fight to keep the owner of the uhf station. Mr. work into the Milwaukee market. CBS its authorization from the FCC. Rosenak claims he has a contract with bought ch. 19 there, and paid Mr. Pol- The commission last week ordered Mr. Poller to share in the net proceeds ler $500,000 for his WCAN -TV studio a comparative hearing between from the dissolution of the Midwest and equipment. Mr. Poller claims CBS WITV's renewal application and company. Mr. Poller bought Mr. Rose - conspired to drive him out of business, the bid of the Board of Public nak's 10% interest in 1955, paying taking his CBS affiliation away from . Instruction of Dade County for $50,000. The sales contract provided WCAN -TV when the network bought an educational tv station on ch. that Mr. Rosenak would share in any the ch. 19 outlet (operated as WXIX- 17. net proceeds realized from the close- TV for a year before going dark). WITV operated for nearly five down of Midwest Broadcasting. A U.S. This suit was dismissed in U.S. District years (November 1953 to May District Court in Washington found Court and the dismissal was sustained 1958), prior to the grant of mul- there were no net proceeds and granted in a 2 -1 vote by the U.S. Appeals tiple -vhf service to the greater judgment for Mr. Poller. It was this Court. The U.S. Surpreme Court last Miami area. The board now has decision which the appeals court re- March granted Mr. Poller's request for an etv station (WTHS -TV) in versed, holding it is up to Mr. Porter review (BROADCASTING, March 27). Miami on ch. 2. system permits communication between tv teacher and pupil via open or closed - circuit television. By pushing buttons on a recording console, the pupil can answer questions asked by the teacher. The correctness or incorrectness of the answer is flashed immediately to the pupil and teacher. The system is the product of Corrigan & Associates Inc., of Garden Grove, Calif. Dr. Robert E. Corrigan, president, said it would not do away with the classroom teacher. Revised sales contract meets trafficking charge WERL Eagle River, Wis., has asked the FCC to accept an amendment re- moving the sale of its construction permit from the cloud of trafficking BROADCASTING, April 10). The FCC Broadcast Bureau has recommended that the amendment be accepted and the hearing be dropped. The commission set the sale for hearing on the issue of whether permittees Kenneth S. Gordon and Walter WITH MEDIA SELECTION BECOMING INCREASINGLY J. Teich were trafficking in licenses in selling for $20,000 a permit on which V T. MORE COMPLICATED .. their expenses ran $14,361. The proposed amendment would set the sale YOUR NO. 1 BUY IS STILL 'y price at $13,361 plus $1,000 broker's fee. The Broadcast Bureau pointed out In San Francisco, the news that the commission had not questioned is often literally, "earth- the $14,361 expenses, nor had it made DNS shaking.' And KEWB News has qualifications of the permittees notional representatives:The Katz Agency, Inc. character the reputation of reporting it first. an issue. The bureau felt the amend- During the most recent tremor, for example, ment aligning sale price with expendi- of California tures should settle the issue. KEWB interviewed the University seismologist while buildings were still reeling! Court orders breakdown From quakes to crack -ups, on the freeways or in free fall, of Midwest dissolution KEWB award- winning News is mobile and comprehensive. KEWB's department in town that stays open 24 hours An accounting of the affairs of Mid- is the only radio news west Broadcasting Co., former licensee of a day, seven days a week. Just like the minds of our listeners! the now -dark ch. 24 WCAN -TV Milwau- kee, has been ordered by the U.S. A SOUND CITIZEN OF THE BAY AREA Court of Appeals. CROWELL-COLLIER BROADCASTING CORPORATION "First in Contemporary Communications"

BROADCASTING, May 22, 1961 63 loted for oral argument that date from Proposed Georgia may be nation's 20 to 30 minutes. That request was tower tallest granted May 12. A new entry in the tall towers reduces the first proposed height by In asking that the record be re- derby soon may become a part of 11 feet. Examiner Cooper noted opened, Crosley stated there had been the horizon surrounding Columbus, that the tower site is circumscribed significant changes in programming and Ga. by 270 degrees by a restricted flying personnel under its operation since the FCC Hearing Examiner Basil P. area over Ft. Benning, Ga. record was closed. Cooper issued an initial decision last When constructed, the WTVM- week favoring a proposal by WTVM WRBL-TV tower will be the tallest More statements on (TV) and WRBL-TV, both Colum- man -made structure in North Amer- bus, to construct jointly a tower 1,- ica and possibly in the world. KFVS- Rochester -Syracuse 749 feet above the ground. TV Cape Girardeau, Mo., which has There were no major changes in the The super height proposal was an antenna 1,676 feet above ground, positions taken by various interests on unopposed upon withdrawal of op- presently has the tallest U.S. tower. the FCC's proposal to add vhf channels position by the Air Transport Assn. Other stations which in the past have in Rochester and Syracuse, N. Y., with of America, which had held it would claimed this title are KSWS -TV shifts of existing stations in reply corn - be a hazard to air navigation. The Roswell, N.M. (1,610 feet) and ments filed last week (BROADCASTING, opposition was dropped after an KWTV (TV) Oklahoma City (1,- April 24) . amendment to the application which 572 feet). National Educational Television & Radio Center endorsed the proposal of Rochester Area Educational Television Unkept program promises ice announcements, the bureau said, Assn. (RAETA) to add ch. 13 to that but the logs showed only four non- city and reserve it for noncommercial keep KORD on hot seat commercial spots before or after the educational use. RAETA replied to The FCC Broadcast Bureau last 536 newscasts in the composite weeks. ABC's exhortation to add the channel as a third vhf by pointing out week told the commission it feels that "There is no evidence that any of the commercial the programming promises of KORD added features promised at [KORD's] that the network had listed the programs Pasco, Wash., cannot be relied upon. last renewal time were ever broadcast," it would bring to the area and that they were mostly action -adventure shows. The station several weeks ago (BROAD- the bureau claimed. The etv group quoted Chairman Min - CASTING, May 1) asked the FCC to As to the station's request for oral renew its license, even if for a short argument, the bureau said to grant it ow's "vast wasteland" remark from his term, rather than setting the renewal would be contrary to commission pol- NAB address and implied that ABC- TV's programming fell in that for hearing. The station said it had icy and would serve no useful purpose. category. WSAY Rochester opposed etv just finished its first renewal period and the recommendation, saying etv had run into unexpected programming that stations Crosley wants ch. 13 in difficulties. other parts of the country have suc- case reopened by FCC cessfully used uhf and that vhf channels The bureau claimed KORD had pre - are more vitally needed by commercial sented no factual showing to support Crosley Broadcasting Corp., permittee than etv broadcasters. ABC and Star its request for renewal. Leaning heav- of WLWI (TV) Indianapolis, last week by Broadcasting Co. both stressed the need ily on the station logs of the composite asked the FCC to reopen the record in for a third competitive vhf channel in weeks, the bureau underlined discrep- the struggle for ch. 13 there to admit Rochester. If ch. 13 is used commercial- ancies between KORD's promises and as evidence examples of how the chan- ly, they some educational programs its performance. Local public affairs nel has been operated under Crosley. said, will be presented, but if it is reserved for shows had been promised, the bureau The record was closed on Jan. 19, 1955. etv, there will be no way to establish said, but the logs revealed none had The case has been before the commis- been broadcast; where the proposal sion and the courts since 1954. competitive commercial service for the was public. +700 commercial and 84 noncommercial Crosley asked that oral argument Assn. of Maximum Service Telecast- spot announcements weekly, the logs scheduled for June 8 be postponed un- ers, which did not comment originally revealed (in the 1960 composite week) til admission of the new evidence. on the proposal because the drop -ins 1,630 commercial and 41 noncommer- WIBC Indianapolis, the only other re- could be accomplished without violating cial spots. KORD had claimed in 1956 maining applicant for ch. 13, recently minimum separation requirements, op- that newscasts would carry public serv- requested the FCC to increase time al- posed proposals by WPTZ (TV) North Pole, N. Y. and WHEN -TV Syracuse for sites at substandard spacing. W. R. G. Baker Radio & Television /ore than a decade ofCondfrucfive Service Co. opposed the plan of WPTZ for the same reasons as AMST and pointed out that if mileage separation standards lo Proadcaslers and the eroa%aslin9 _Ynlnslr y are met, WKBW -TV Buffalo would not suffer interference as it claimed in its comments. Baker has said it will apply for the Syracuse channel. HOWARD E. STARK Repeating that it did not oppose the FCC plan, Transcontinent Television Corp. (which now holds ch. 5 Roches- Krn kers-C u u s u lN rr n f s ter) said it did not mind shifting channels but felt it should not have to move EAST 58TH STREET NEW YORK. N Y 50 ELDORADO 5 -0405 until the third Syracuse vhf was operating, not immediately following adoption of the plan as suggested by WHEN -TV.

64 (GOVERNMENT) BROADCASTING,. May 22, 1961 Examiner would refund its Broadcast Bureau that the hearing Finalized rulemaking issued April 12 be enlarged to include an issue on al- (and to which no objections were re- line charges to WSAZ -TV leged misrepresentations made to the ceived) and reserved uhf chs. 69 -73 in WSAZ -TV Huntington, W. Va., has FCC by KLFT's licensee, Leo Joseph Southern Alaska Domestic Public for won the first round in its fight for re- Theriot. The hearing is scheduled to the use of the Alaska Telephone Co. imbursement of alleged excessive tariff begin Wednesday (May 24) in New to operate a troposphere scatter station charges by AT&T. FCC Hearing Ex- Orleans. on Annette Island (Ketchikan). aminer Herbert Sharfman issued an in- Reinstated Dec. 22, 1959, grant to Denied petition of ch. 5 KOCO -TV itial decision last week ordering AT &T Idaho Microwave Inc. for microwave Enid, Okla., to identify itself as an to refund WSAZ -TV $14,541.21, the stations to furnish signals of Salt Lake Enid- Oklahoma City station. The sta- amount paid by the station for NBC City tv stations to a catv system in tion's transmitter is located aproximate- "playback" service during daylight sav- Twin Falls, Idaho. KLIX -TV Twin ly mid -way between the two cities ing time in 1958 and 1959. Falls had protested the grant, which which are 65 miles apart. Commis- Mr. Sharfman ruled that AT &T ac- then was set aside in February 1960. sioners Rosel H. Hyde, T. A. M. Cra- tually rendered the same service to the The KLIX -TV protest also was dis- ven and John S. Cross voted for the station (from Columbus, Ohio, to missed at the request of the station. dual identification. Huntington) during daylight saving time as before and consequently is not justified in characterizing the non -network (playback) programs as a sep- & INSTRUMENTS arate service. Besides, he said, AT&T B FOR PRECISION has not demonstrated why the programs should not be transmitted during sav- CIRCUIT ANALYSIS ing time without extra charge. (During Proved in the period in question, the programs every type of service, these quality instruments are used by experts for FCC "proof-of- came on a delayed basis from Holly- performance" tests and supplied as original equip- wood via Columbus rather than, as is ment with many broadcast station installations. customary, from New York via Co- lumbus.) . MatcMister. This versatile test equipment com- WSAZ-TV has a similar complaint bines three instruments in one sell -contained unit: pending against AT &T for charges Built in dummy antenna, standing wave ratio in- made last summer. That complaint, dicator, direct reading RF watt meter. Model 650 however, was not an issue in the instant (Ibr 52 ohm line) and Model 651 (for 73 ohm line) case. indicate transmitter output power up to 125 watts directly. Model 52-500 gives direct readings up to Bar favors proposal 600 watts and is designed for permanent connec- for more examiner tion into 50 ohm coaaiai lines such as RG -8 /U. MODEL 200 AUDIO OSCILLATOR power Mdd 404 Liner Detector. Combined RF detec- Frequency Range: 30 to 30,000 cycles. A proposed revision of the Adminis- tion and audio bridging circuits for use with any Frequency Response: Better than trative Procedure Act to give examiners distortion meter. 400 kc to 30 me range with 20.30 ± I db. 30 to 15.000 cycles with 500 of regulatory commissions power to is- voll RF carrier. Essentially flat frequency response ohm load. Stability: Better 1 From 20.ío 50.000 cps. than %. sue final decisions was reviewed May Calibration: ± 3.0% of scale reading. 18 -19 at hearings before a Senate Judi- Model 300 Frequency Meter. Measures audio frequen- Voltage Output: 10 volts into 500 ohm load. ciary Subcommittee headed by Sen. cies to 30.000 cps in 6 ranges. Integral power Less than .2% 5 supply and input level control. Distortion: at volts John A. Carroll (D- Colo.). output. Whitney North Seymour, president - of the American Bar Assn., and other ABA witnesses favored the idea, designed to speed up the regulatory process, but urged substitution of proposed ABA legislation calling for wider revision of administrative codes. Sen. Carroll feared ABA would create "a jungle of confusion wrecking many MODEL 400 DISTORTION METER long- established precedents." Frequency Range: Fundamentals from The Carroll bill (S 1734) would pro- 30 to 15.000 cycles. Measures Har. monies to 45,000 cycles. MODEL 600 DIP METER vide the right of appeal to the full com- Sensitivity: .3 volts minimum input required for noise and distortion mission but only on specific grounds. measurements. Covers 1.75 to 260 me in 5 bands. It would discourage backdoor deals at Calibration: Distortion measurements Monitoring jack 8 B+ OFF switch. regulatory agencies, Sen. said. .5 db. Voltage measurements: Shaped for use in hard -lo- get -at Carroll 5% of full scale at 1000 cycles. places. Residual Distortion: .05 % 15.000 He has also introduced measures to im- -30- color coded. plug -in coils. cycles. Sturdy, pose stiff criminal penalties for influ- Residual Noise: .025% or less. Adjustable. 500 microamp meter. ence- peddling deals and to provide - -J codés of ethics for government officials. The FCC last week... Denied a petition by KLFT Golden S.:. evia 9Qmaeic, cQnc Meadow, La., for reconsideration of Beaver Road at Canal, Bristol, Penna. show cause order looking toward re- Specialists in Designing and building equipment to operating specifications vocation of the station's license (BROAD-

CASTING, Jan. 23). At the same time, SAW also design and manufacture filters for: ANTENNASRADIO INTERFERENCE RADIO RANGEUHF.and VHF the commission granted a request from os well as many special types designed to performance specifications. Avoilable to commercial or military standards.

BROADCASTING, May 22, 1961 65 EQUIPMENT & ENGINEERING

batteries are used they must be heavy CBS, ABC video tape converters duty depending on the amount of and THEY SIMPLIFY TV STANDARDS CHANGES the time equipment will be connected. The Camcon power pack weighs only The growing availability of facilities eliminates the old optical photographic about 13 pounds compared to about 22 which can convert video -tape record- process, the conversion is accomplished pounds for conventional systems, and ings to or from any of the three differ- with "no loss of picture quality." He can withstand extreme temperatures as ent foreign transmission standards and added that the first public demonstra- well as five G's of shock. the U. S. standard of 525 lines per tele- tion of ABC's converter will be held in According to Mr. Rubin, who is also vision frame was noted by CBS -TV last November when the First International president of the Cambridge Converter week. ABC is making a similar state- Assembly of the Academy of Television Co., the firm that produces the new ment today (May 22). Arts and Sciences convenes in New power system, Camcon's "possibilities, CBS -TV reported the equipment in York. Technical details of the new ma- creatively, are exciting." Producers of use at its New York studios is manu- chine, he said, will be released at that tv documentaries, he explains, would factured by Fernseh, GMBH, in West time. like to produce less stilted films by get- Germany. A network spokesman said ting people to behave normally when the equipment was used by CBS-TV Camcon unit splits they are before the camera. He feels last summer during the Olympic Games that Camcon by untying the recorder in Rome to convert the 625 -line Italian film camera, sound from the cameras and by the nature of tv signals to the U. S. standard for A little black box that promises to its mobility and unobtrusiveness, is an recording on tape. He added that oper- make a whole new level of production answer to this problem. ation among any of the four standards possible in the production of informa- "Camcon permits you to film in of 405, 525, 625 and 819 lines can be tional tv films has been devised by Robert formerly Inaccessible or impractical provided. He noted that in early 1960, Rubin, NBC -TV supervisor of produc- situations," he says, "while licking the tapes of appearances by President Eisen- tions for creative projects, and two problem of sound synchronization." hower and President de Gaulle of Massachusetts Institute of Technology Camcon was used for the first time France were interchanged with the graduate student engineers, Robert in recent weeks by the NBC -TV pro- French Television System, but pointed Gesteland and James Cunningham. duction team filming the documentary out that for these telecasts, similar CBS - Called the Camcon Synchronization "Railroads: End of the Line" which designed equipment was employed for System, the black box is a light, highly will be seen on the NBC Whtte Paper several tape signal conversions. mobile and rugged power pack that program May 23 (Tuesday) at 10-11 ABC -TV announced it has developed is designed for 16-mm film applications. p.m. Mr. Rubin says the entire docu- a "revolutionary all- electronic" televi- The equipment permits the sound re- mentary was filmed with the aid of the sion standards converter which con- corder to be operated completely inde- new power system and he cites an inter- verts video tape or tv picture signals pendently of the camera mechanism view with a senator in a moving train from one transmission standard to any while providing a precise synchroniza- as a good example of Camcon's ability other. Frank Marx, ABC vice presi- tion of film and sound with the amount to wed the camera and sound recorder dent in charge of engineering, revealed of drift between the two being not more in perfect synchronization and fidelity in the development in Montreux, Switzer- than only one part in 200,000. Cameras a difficult situation. land, during the World's First Interna- and sound equipment using conven- Despite Mr. Rubin's affiliation with tional Festival of Television Arts and tional power systems usually are physic- NBC, Cambridge Converter is an inde- Sciences. ally connected (by wire or by radio fre- pendent company with offices at 27 E. Mr. Marx said that since the new de- quency) and thus have limited mobility. 62 St. in New York. The firm hopes to velopment is completely electronic and And in the conventional systems, when apply the power system to the production of industrial and sports films, and is also developing a unit twice as big for 35mm film applications. Technical topics... Small EdiTall A smaller version of the professional EdiTall tape editing block is now available from the Tall Co., N. Y. The miniature S-2 EdiTall block, designed for modern compact tape recorders, is reported to be fully as precise as the larger S -3 EdiTall. Heliax catalog Andrew Corp., Chi- cago, announces the availability of a 16 -page catalog on Heliax, a flexible air dielectric coaxial cable. All com- monly used cable sizes and impedances are covered by detailed engineering specifications. The catalog also illus- Everybody's jumping on the bandwagon trates all accessories for each cable size. The catalog (H) may be procured KHOU -TV Houston has come up stripped -down Go -Kart (see photo). by writing to Andrew Corp., P. O. Box with a new wrinkle for low angle It was assembled for a cost of $70 807, Chicago 42. special event shots Lo Boy by a Houston Go -Kart factory, espe- -the Foto -Video Elec- camera dolly, in the form of a cially for use by KHOU -TV. Sales climbing tronics, Cedar Grove, N. J., reports

66 BROADCASTING, May 22, 196í that net sales for the first six months of second look at Coffins' new look the fiscal year ended March 31 were They take $300,791 compared with $144,964 for STATION GEAR GETS NEW, FUNCTIONAL LINES, COLOR a similar period in the previous fiscal w. It for year. Company President Albert J. A new method of designing transmit- down to 500 w or 250 sells $4,775. Baracket said that predicted net sales ters and other electronic gear for radio by and unfilled orders will boost Foto- and tv stations has been undertaken Another new item in the Collins line veteran Radio Co., Cedar Video's overall net sales figure to more the Collins is a three -channel, remote amplifier Rapids, Iowa. transistorized, which oper- than $800,000, doubling last year's fig- completely The company has retained the Los flash- ure. ates from 14 ordinary "drugstore" Angeles design firm, Albert C. Martin light batteries. It contains three tones for New gain set Gain set Model 625 -A, and Assoc., to revamp all Collins equip- checking line fidelity -100 cps, 1,000 a new instrument used for measuring ment for an updated equipment image. cps and 5,000 cps-and phonograph gain, loss, noise figure and other trans- Every three months, Collins will place pickup inputs for use with turntables. A mission characteristics of both systems on the market a new item, redesigned by feature of the 212H1 is a "sure- grip" and components in uhf, vhf and micro- the west coast consultant. thumb wheel for each channel, biased wave frequencies has been announced Already, the new look has paid off. with a diagonal white line for riding by Kay Electric Co., Pine Brook, N.J. At the NAB convention in Washington gain. The device is priced at $325. equip- Completely self -contained, the gain set two weeks ago, Collins sold more 1959 First relay satellite incorporates mixing I -F amplifying, at- ment than it did at the 1960 and is the boast tenuating, detecting and indicating ele- conventions combined. This will be built by RCA of E. S. Gagnon, Collins Broadcast ments, as well as the associated power RCA will build the active relay satel- supply and control circuits required in Product Line manager. The am and fm transmitter line is lite in the federal space agency's first an integrated measuring system. Its di- experiment with an active repeater, it mensions are 16x17x14 inches and the first in the redesigned group. The transmitters are designed for simplicity was announced last week. weighs 25 pounds. More information Negotiations for the $3,250,000 con- is available by writing to the company. of maintenance and operation. Aside from clean lines and two -tone cream -like tract will be between RCA and the God- Ceramic tube book A two -volume colors, the transmitters include white dard Space Flight Center, it was ex- publication on ceramic receiving tubes, meter cases. plained. The Goddard center is part believed to be the industry's most com- Back to Fm Out of fm transmitter of the National Aeronautics & Space plete compilation on the subject, is manufacturing for the past 15 years, Administration. The RCA proposal was being made available by General Elec- Collins has re- entered the field with its selected from seven plans submitted to tric Co.'s receiving tube department, 830 series, a full line ranging from 250 NASA. Owensboro, Ky. Bulletin ETD -2713 w to 50 kw, complete with multiplex Up to now, NASA has experimented contains full details on GE's line of and stereo adjuncts. with passive, balloon satellites for nar- 20 registered and 15 developmental The 250 w fm transmitter starts at row -band, voice and teletype circuits, ceramic tube types. Bulletin ETD-2134 $3,000. The 50 kw version is priced at bounced off these Echo satellites. Pro- contains application information as well $100,000. All include solid state recti- ject Relay, the next step in NASA's as data on design, materials, manufac- fiers on an optional basis, and use cavity communications development, is sched- turing and vhf -uhf performance. Both power tubes in the amplifiers. uled for next year. Planned is a 100 bulletins are available from the com- For stereo, promised on a 90-day de- pound active repeater which will be pany. livery schedule, Collins will have a gen- lofted into a 3,000- mile-high orbit to erator for $1,295. be used for the transmission of multi- Bulletin ready Universal Relay Corp., Due in the near future is a complete channel telephone, telegraph and tele- N.Y., announces that its latest product phonograph equalizer pre -amp for ster- vision signals with ground stations in description bulletin is now available. eo, including a three -stage transistorized Europe. Already signed to participate The 20 -page booklet contains prices, il- unit with a choice of two inputs and are the British General Post Office and lustrations and descriptions of most of four response curves. The present 356H1 the French Center for Telecommuni- the company's 1.2 million relays, step- preamplifier sells for $125. cations Studies. The satellite will con- pers, sensitrols, solenoids, contractors, New in the Collins line is a 20V3, i tain relay apparatus to receive and re- rectifiers and related items. The bulle- kw am transmitter which can be stepped transmit radio and tv signals. tin may be obtained by writing to the 11.-- .a.. .aau..

HALLMARK'S 'MACBETH' WINS FIVE PLUS ONE HONORING THE SPONSOR

The Academy of Television Arts & funeral, which many of the Hollywood Outstanding program achievement in Sciences came out bravely in favor of performers had attended earlier in the the field of public affairs and education: culture and high -level information day, the Emmy ceremonies seemed to The Twentieth Century-CBS. Tuesday (May 16) in the annual pres- lack their usual excitement. The audi- Outstanding program achievement in entation of "Emmy" awards for out- ences at Hollywood's Moulin Rouge the field of children's programming: standing achievement during the 1960- and New York's Ziegfeld Theatre po- Young People's Concert -"Aaron Cop - 61 tv season. litely applauded the winners and the land's Birthday Party " -CBS. Five Emmy awards won by the between -Emmy skits (which got their Outstanding single performance by Hallmark Hall of Fame two -hour color laughs mainly at tv's expense). an actor in a leading role: Maurice production of "Macbeth" cost $150,000 At home Arbitron reports that in the Evans-"Macbeth"--Hallmark Hall of each in program production expenses. first half -hour of the show, 45.9% of Fame -NBC. The estimated $750,000 spent filming the tv audience was watching the Outstanding single performance by the program was not all charged to the NBC -TV telecast for a 31.3 rating. In an actress in a leading role: Judith An- tv showing, however, as the film is be- the second half -hour, the share of audi- derson-"Macbeth "-Hallmark Hall of ing presented in motion picture theatres ence jumped to 51.5 % (a 36.8 rating). Fame -NBC. outside the U.S. and Canada (BROAD- (Arbitron did not survey the final 30 Outstanding performance by an actor CASTING, Oct. 10, 1960). The program's minutes of the telecast). in a series (lead) : Raymond Burr- financial backers hope by this scheme Here are the Emmy winners, listed Perry Mason-CBS. to recoup some of the original costs, by ATAS categories: Outstanding performance by an ac-

and perhaps eventually show a profit Outstanding program achievement in tress in a series (lead) : Barbara Stan - on the venture. the field of humor: Jack Benny Show wyck-Barbara Stanwyck Show -NBC. Good music, documentaries and -CBS. Outstanding performance in a sup- news also ranked high. In the more Outstanding program achievement in porting role by an actor or actress in a popular field, Fred Astaire's Astaire the field of drama: "Macbeth" -Hall- single program: Roddy McDowall- Time and Rod Serling's Twilight Zone mark Hall of Fame -NBC. "Not Without Honor" - Equitablé s series garnered two of the coveted stat- Outstanding program achievement in American Heritage -NBC. uettes apiece. In the inter -network the field of variety: Astaire Time - Outstanding performance in a sup- competition, NBC -TV and CBS -TV NBC. porting role by an actor or actress in a tied with 11 Emmies each, while ABC - Outstanding program achievement in series: Don Knotts -Andy Griffith TV programs won two. the field of news: Huntley- Brinkley Re- Show-CBS. Perhaps because of Gary Cooper's port -NBC. Outstanding performance in a variety or musical program or series: Fred Astaire-Astaire Time-NBC. Outstanding achievement in the field of music for television: Leonard Bern- stein-Leonard Bernstein and the New York Philharmonic -CBS. Outstanding writing achievement in drama: Rod Serling-The Twilight Zone -CBS. Outstanding writing achievement in comedy: Sherwood Schwartz, Dave O'Brien, Al Schwartz, Martin Ragaway, Red Skelton-Red Skelton Show -CBS. Outstanding writing achievement in the documentary field: Victor Wolfson -Winston Churchill, The Valiant Years -ABC. Outstanding directorial achievement in drama -George Schaefer-"Mac- beth"- Hallmark Hall of Fame -NBC. Outstanding directorial achievement in comedy: Sheldon Leonard-The Danny Thomas Show -CBS. Outstanding achievement in art direction and scenic design: John J. Lloyd -Checkmate-CBS. Outstanding achievement in cinema- Joyce C. Hall (I), president of Hall- beth' won awards in five Emmy cate- tography for television: George Clem- mark Cards Inc. received a special gories. Congratulating Mr. Hall is ens-The Twilight Zone -CBS. Emmy from ATAS for sponsoring 'Hall Fairfax M. Cone, chairman of the ex- Outstanding achievement in elec- of Fame' for the past 10 years. The ecutive committee of Foote, Cone & tronic camera work: Charles Schmidt series' two -hour colorcast of 'Mac- Belding, Hallmark agency. - Red -e-o -Tape mobile unit -"Sounds BB BROADCASTING, May 22, 1961 of America" -Bell Telephone Hour - Bay City, Mich., and WOOD-TV NBC. Grand Rapids, Mich. Renewals: WAST Outstanding achievement in film edit- (TV) Albany, N.Y.; KBTV (TV) ing for television: Harry Coswick, Here are the next 10 days of network Denver. color shows (all times are EDT). Background: This video tape exercise Aaron Nibley, Milton Shifman-Naked NBC -TV City -ABC. May 22 -26 (6 -6:30 a.m.) Continental show for housewives originates at The program of the year: "Macbeth" Classroom (modern chemistry), sust. WWJ -TV Detroit. -Hallmark Hall of Fame-NBC. May 22.26 (6:30-7 a.m.) Continental Superman (Flamingo Films) Sold to Classroom (contemporary math), sust. In addition, there were: May 22 -26, 29 -31 (10:30 -11 a.m.) Play WMTW -TV Poland Spring, Me.; Technical award: RCA, Marconi Your Hunch, part. WNEM -TV Saginaw Bay City, Mich.; Wireless Telegraph Co., English Elec- May 22 -26, 29.31 (11 -11:30 a.m.) The KXLY -TV Spokane, Wash.; WMAZ- tric Valve Co., for development of the Price Is Right, part. It TV Macon, Ga.; KMTV TV) Omaha, 4-1/2-inch May 22-26, 29-31 (12:30 -12:55 p.m.) image orthicon tube and Could Be You, part. Neb.; WHTN (TV) Huntington, W. camera. May 22 -26, 29-31 (2-2:30 p.m.) The Jan Va.; KTTV (TV) Los Angeles; WVUE Trustees awards: Joyce C. Hall, pres- Murray Show, part. (TV) New Orleans; KPRC -TV Hous- ident, Hallmark Cards; National Edu- May 22-26, 29.31 (11:15 p.m.-1 a.m.) ton; KVOS -TV Bellingham, Wash., and The Jack Paar Show, part. cational Television & Radio Center and May 22,29 (9:30-10 p.m.) Concentration, WBAL -TV Baltimore. Also sold in its affiliated etv stations. P. Lorillard through Lennen & Newell. following foreign markets: Japan, Phil- Special trustees citation: to all who May 24, 31 (8:30-9 p.m.) The Price Is ippines and Brazil. participated in the presidential debates, Right, Lever through Ogilvy, Benson & especially John F. Kennedy and Richard Mather; Speidel through Norman, Craig & Kummel. Program notes... M. Nixon. May 25 (9:30 -10 p.m.) The Ford Show, Johnson story David L. Wolper Pro- Ford through J. Walter Thompson. ductions, Hollywood, will produce a May 26 -9 Five Star Jubilee, (8:30 p.m.) documentary tv film, The 20th Century -Fox Massey- Ferguson through Needham, Louis Rater John- & Brorby. son Story, depicting the athlete's life big profit potential May 27 (10-10:30 a.m.) The Shari Lewis from childhood through his triumph in Show, Nabisco through Kenyon & Eck- the 1960 Olympic Decathlon. The Twentieth Century -Fox Corp. stands hardt. May 27 (10:30.11 a.m.) King Leonardo show is being produced by Jack Haley to profit by $16.5 million should NBC - and His Short Subjects, General Mills Jr. with Mel Stuart directing. F &M TV decide to exercise an option and through Dancer -Fitzgerald- Sample. Schaefer Brewing Co., N.Y., through contract for the whole package of more May 27 (7:30.8:30 p.m.) Bonanza, RCA BBDO, will sponsor the film for re- through J. than 90 post -1951 films. This was re- Walter Thompson. gional airing in the May 28 (6 -6:30 p.m.) Meet the Press, East. Negotiations vealed at a meeting last week in New co-op. are being conducted with several west- York where film company stockholders May 28 (7-8 p.m.) The Shirley Temple er agencies. heard details for the first time on Show, Nabisco through Kenyon & Eck- Astronaut recording MP -TV Services, licensing hardt. Twentieth's of NBC to tele- Hollywood, is making available a docu- cast 30 of the films next season. May 28 (9 -10 p.m.) The Chevy Show Chevrolet through Campbell -Ewald. mentary tape recording of the space It was also announced that consoli- May 31 (9 -10 p.m.) Perry Como's flight of America's first astronaut. The dated earnings for the 13 weeks end- Kraft Music Hall, Kraft through J. Walter Thompson. tape, complete from blast -off at Cape ing April 1 amounted to $1,669,244, Canaveral to recovery aboard the U.S.S. equal to 68 cents a share on 2,446,986 Lake Champlain, is half hour in length shares of common stock. Last year's and sells for $4.95. It's on a seven - first quarter figures showed consolidated president of Juggernaut. He named the inch reel. Send all inquiries to the com- earnings of $1,602,282, or 69 cents a following to executive posts: Earle Lyon, pany, 7000 Santa Monica Blvd., Holly- share on 2,338,536 shares. vice president; Sol Laventman, treasur- wood 38. This year's quarterly profit was de- er, and Milton N. White, secretary. Oscars unpopular 4- rived from the rental of feature movies Company offices are on the Revue Stu- Nearly million to tv, from programs produced specific- dios lot, Hollywood. fewer people watched Oscar being given ally for tv, and from other operations. away this year than last year, according Stockholders were also told that the to a Sindlinger & Co. report released Film sales... two weeks ago. 1961 company's tv station in Minneapolis - The Academy St. Paul, KMSP -TV, had become a full Ed Allen Time (Fred A. Niles Pro- Award telecast of April 17 on ABC -TV affiliate of ABC and that this affiliation ductions, Chicago) Sold to WNEM -TV was viewed by 63.9 million people corn- will result in increased profits. Twenti- eth Century -Fox will produce three 60- minute programs and 2 half -hour When you think of Kansas City, Mo. shows for network tv next season. remember our A. P.* Robertson forms Juggernaut - Mid - TALL TOWER Kansas City is the trade hub of the entire 200 mile -wide Dale Robertson, star of NBC -TV's America market. And in Kansas City.. KCMO -Radio and KCMO -TV Tales of Wells Fargo, has formed a Broadcasting give you 2,320,499 cash customers.. at a low- cost -per- thousand. production unit for next season's full - Nou,. KCMO 810 -Radio is Kansas City's most powerful station..and hour color version of the western series. KCMO -TV on Channel 5 operates with 100,000 watts full power Mr. Robertson announced last week that from America's tallest self- supported tower. his new company, Juggernaut Inc., also *AREA POTENTIAL expects to package other tv and motion picture properties. Mr. Robertson, who will continue in TV- Radio -FM Mgr.. SID TREMBLE, TV Sta. Mgr. his role as Wells Fargo agent Jim E. K. NARTENBOW ER, V. P. and Gen. Mgr., R.W EVANS, Radio Sts. _ Repes.nRd Nationally by Katz Ag.ncy Hardie in the expanded series' new time ' A Meredith Station Affiliated with "Batter HOT. and Gardens" L' SuccescluI Farming" Magx,ne. period (Sat., 7:30 -8:30 p.m. NYT), is

BROADCASTING, May 22, 1961 69 Film executives who are made, not born The talent behind the camera is who instituted the program, explains Dozier said. "Graduate students are just as important as the talent before why SG founded the fellowships: generally allowed to pick their own the camera. "We're trying to do something to courses on campus and we give them Screen Gems knows this. It real- develop good production people for the same freedom as they continue izes, too, that with tv's rapid expan- our business. There's lots of money their education at the studio. The sion, good young writers, directors, being spent scouting for new faces main difference is that we pay them producers and other executives just in front of the camera, for young a subsistence wage instead of their do not stroll into the employment actors and actresses to replace inevi- paying us tuition." office. tably aging stars, but practically When Mr. Rhone first came to That is why SG initiated its long - nothing to make sure that these new Screen Gems last fall, he was as- range program for personnel devel- stars will have good producers, di- signed to Dan Raven, a new hour- opment. The first products are al- rectors and executives to handle the long series, which gave him an op- ready coming off the line: behind -the -camera part of the busi- portunity to observe the transition of John Rhone, the first winner of a ness. an idea to a completed script, the Screen Gems UCLA fellowship has "In the more than 20 years that casting process and the other activi- completed a five-month indoctrina- I've been in a position to hire and ties needed by a new program. For tion into the operating procedures fire, I've had 200 to 300 young men two months he worked closely with followed by a producer of filmed and women come into my office, Tony Wilson, co-producer, on the programs for television. At the same clutching their new degrees in mo- shooting stage and in the projection time a second Screen Gems fellow tion picture writing or production, room where he saw four programs has started his training course at the or recently in television, and feeling through from the daily rushes to the company's Hollywood studios. all they have to do is walk in and final prints, edited and equipped Both are graduate students in the take over. It doesn't quite work out with three sound strips to add dia- theatre arts department of the Uni- that way. There are things that can't logue, music and sound effects to versity of California at Los Angeles be learned from lectures and books the picture. and both were chosen for the Screen but only by finding your way From Dan Raven, Mr. Rhone Gems apprenticeships by the depart- through the jungle yourself. What moved to My Sister Eileen, another ment faculty. Mr. Rhone is a stu- we're trying to do is to get bright new series which "was the same, dent in the television division of the young people and introduce them to only different," since it is a comedy department; the second, Philip Kear- our jungle to expose them to every- series instead of adventure, a half - ney, comes from the motion picture thing we do and give them a chance hour instead of an hour, shot mostly division; the plan is to alternate the to see where they fit best." inside the studio instead of outside, fellowship awards between the two No Set Curriculum Each fellow- with five continuing characters and divisions. Work done during the ship winner gets his own office at others who appear from time to time period at Screen Gems counts toward Screen Gems and is expected to keep instead of Dan Raven's only two a master's degree and also carries a regular hours at the studio, working regulars. Even the editing and print- stipend of $300 a month. in this department and that until he ing problems are different, since William Dozier, vice president in has an overall picture and is ready Eileen has a laugh track, which calls charge of west coast activities for to concentrate on what he does best. for decisions on which lines should the tv arm of Columbia Pictures, "There is no set curriculum," Mr. get laughs and whether they should

pared to last year's audience of 67.6 - productions to be shown on CBS-TV showings. Produced by MPO Produc- million, a 7% decrease. Other dis- next season. Entitled "That's Where tions Inc., the film may be obtained on closures in the report: some 14- million the Town is Going!" Mr. Mosel's drama free loan by writing to the Bureau of more women than men watched the will premiere in October under the spon- Communication Research Inc., 267 W. telecast, and the program had more sorship of the Westinghouse Electric 25th St, New York 1. total viewers in the Midwest than in Corp. Theme song WJEL Scranton, which any other section of the country. AMA endorsement The American introduced "Sound of The City," an CBS -TV specials Kirk Browning will Medical Assn. has endorsed ABC-TV's original score, as its theme song has direct Noah and the Flood, hour -long medical series entry for next season, found that it has been designated as dance drama composed by Igar Stra- Ben Casey (Wed. 10 -11 p.m.). In a that city's official song. The station vinsky and choreographed by George letter to James Moser, producer of the soon hopes to make an album available Balanchine. The work, scored for ABC series, Dr. Eugene F. Hoffman, to listeners. orchestra, chorus, solo voices and nar- chairman of the Physicians Advisory Project Hope Project Hope, half - rator, will have its world premier dur- Committee on tv, radio and motion hour documentary radio program pro- ing the 1961 -62 season on CBS -TV. pictures of the AMA, predicted that duced by Detroit, has been broad- Another special, an operatic monologue "the entire medical profession" would Wilt cast over 1300 stations, according to called The Accused, had its premiere like the program and he compared it Ralph C. Charbeneau, advertising and on the network Sunday, May 7. favorably with a past tv series, Medic. public relations director of Ex -Cell -O Tv gets prize-winner Tad Mosel, Fire safety film National Board of Corp., Detroit, the program's sponsor. whose current Broadway play, "All the Fire Underwriters, N. Y., which has It was produced to bridge the time gap Way Home," won a Pulitzer Prize, has a library of 30 educational films, has between the completed film and the been signed to write the first play for a released "The Science of Fire," a new shooting of the television documentary, new series of six original hour -long 16 mm., 20- minute color film for tv also called "Project Hope."

70 (PROGRAMMING) BROADCASTING, May 22, 1961 be titters, chuckles or hearty guffaws. Well Exposed Mr. Rhone spent about six weeks with My Sister Eileen, then moved into the publicity department to find out how it operates. He also watched several thousand feet of stock footage with a production man who was looking for some scenes with horses. And he talked to writers, especially Gene Rodenberry, who had the office ad- joining his. "I pretty much made up my own schedule," he says. "I was free to go wherever I wished and to talk to anyone and ask whatever questions occurred to me. I had great freedom." One thing was a permanent part of his weekly schedule, without change during the entire five months: a weekly planning meeting held by Mr. Dozier each Thursday afternoon with all the Screen Gems producers Screen Gems' William Dozier (c), executives: John Rhone (r) has and department heads, who discuss who heads west coast tv activities completed training and is now on the progress and problems of the for the tv film production firm, with the Screen Gems payroll. Philip programs then in production and the the first two university graduate Kearney (I) has just embarked on plans for future shows. students in the company's on -job the company's apprenticeship Mr. Rhone completed his fellow- fellowship program to train future training tour of duty. ship period by working with Harry Ackerman, executive producer of the final decisions on each episode. program producers would establish three series and in charge of devel- Still on Staff His fellowship over, fellowships of their own to train fu- opment of several new programs. Mr. Rhone is still a member of the ture executives. He tried to get CBS "Here I got an entirely new aspect," Screen Gems staff, still assigned to to do it when he was there and "I he says. "I sat in on interviews for Mr. Ackerman, but now he is on a got some expressions of sympathy casting new shows and had the regular salary from the studio. The with the idea, but it got lost in the chance to express my own opinions. permanent employment of Mr. shuffle of a big organiaztion. Screen I went to screenings of the shows he Rhone is not to be taken as a prece- Gems is smaller and more wieldy. supervises and saw how he, not be- dent, Mr. Dozier stated, adding that "Our two -a -year is a good start, ing too closely involved with the he hopes all future Screen Gems fel- but it's only a start," he says. "There's day -to -day problems of each pro- lows come through their tours of room for a lot of others to join us. gram, was able to see it with a fresh duty as well as Mr. Rhone. So far, I can truthfully say, "Come point of view from which he made Mr. Dozier also wishes other tv on in, the water's fine.' "

Columbia U. awards Winners of the over a six week period, was narrated by News producer, and Marshal Diskin, 11th annual Columbia U. Journalism Conrey Bryson and Jack Chapman and director, for "Cast the First Stone" in Alumni Awards include Oliver Gram - written and produced by Earl Shorris. ABC-TV's Bell & Howell Closeupl, ling, assistant general manager of the in September 1960. The honor, Spanish films Tom Corradine & shown Associated Press, who was instrumental Assoc., Hollywood, has acquired tv which includes a $500 cash award, was in developing the AP news report for rights to 200 post-'50 Spanish-speaking the only 1960 Sidney Hillman award Reuven radio, and Frank, producer of films in association with George Caputo, for broadcasting. Huntley- Brinkley on News NBC -TV. N. Y. Films will be used on a Los were announced 1 Winners May by the Angeles tv station to reach the city's New syndie 39 half -hour tapes of Columbia Graduate School of Journal- Spanish- speaking public, according to Zoorama, tv show produced by KFMB ism. present plans. Les Hellman has been (TV) San Diego, are being distributed nationally by Peter M. Roebeck & Co., Animation award National Cartoonists appointed producer of the series, titled N. Y. Zoorarna, originating at the San Society presented Bill Hanna and Joe Pan -American Theatre. Diego Zoo, has been televised live by Barbera, creators of The Flintstones, Football broadcasts Ivy Broadcast- the station for over six years. a weekly ABC -TV cartoon series, with ing Co. has acquired exclusive radio a silver plaque for "best in animation" rights to the 1961 football games played New show -Video at the Society's 15th annual dinner at Tri Corp., N. Y., by the Buffalo Bills of the American has announced the forthcoming pro- the Lambs Club in New York April 25. Football League. About 20 stations are duction of a new half -hour weekly The Manipulators KTSM El Paso, included in the lineup, originating at tv film series The Presidents. Each epi- Tex., in a two -part, 90- minute program, WBEN Buffalo sode will deal with a different U. S. The Manipulators, investigated the po- Hillman award The 1960 Sidney chief executive, in chronological order litical situation in Mexico with empha- Hillman Prize Award for television has from George Washington through John sis on nearby Juarez. The show, taped been awarded to Walter Peters, ABC F. Kennedy.

BROADCASTING, May 22, 1961 71 sion or news documentary programs? If they are not commercially sponsored, -FM -TV go to the big race WFBM- AM both judges and lawyers may appear in Coverage of U.S. Auto Club din- WFBM), May 22; the Mechanic's their professional roles "provided al- ner in Indianapolis by WFBM -AM- Banquet, May 23; the $50,000 Golf ways that such programs conform to FM-TV was the first in a record Tournament; the Governor's Ball, the proper standards of bench and bar," series of 105 programs-most of May 26; and the Victory Dinner, ABA said. They may not, however, dis- them remote-by which the Indian- May 31. cuss pending cases specifically although apolis stations are planning to cover The race itself will be covered they may give their opinions about gen- events surrounding the world-famous from three live tv camera locations eral issues or programs. For instance, "500" Mile Race on Memorial Day. at the track. Walkie-talkie com- the judges or lawyers involved in the Fourteen television and eight ra- munication will connect the major Chicago vote fraud trial could not ap- dio advertisers will sponsor the vari- camera positions and a motorcycle pear on a panel discussing the subject, ous broadcasts in this ambitious plan will speed the exposed film to the but they might appear and discuss a which will require a task force of WFBM -TV processing lab during topic of individual rights in the context about 50 men and $250,000 worth the race. Four photo lab technicians of topical events such as the bus burn- of technical equipment. A special and editors will work throughout race ing in the south. "500" tv network involving several day at the WFBM studios putting Spot news coverage of judges and Indiana stations will carry WFBM- the film together as it is developed. lawyers as individual citizens or mem- TV- originated programs from the The finished product will be a half - bers of a community is not affected by track during the latter part of the hour recap show of the race at 8:30 the ruling, ABA indicated, except that, month. p.m. that night. as above, judges should not appear in The main staple of WFBM -TV's WFBM personalities to be heard news clips commenting on cases or coverage will be the daily presenta- and seen on radio and tv during rulings before them or cases and rulings tion Trackside, a summary of events May include Tom Carnegie, WFBM that are pending. at the speedway. In addition, remote director of sports, Jim McIntyre, highlights will provide coverage of Bernie Herman, and guest person- Four Star sees record the Auto Club dinner, May 8; the ality Freddie Agabashian, former in earnings for year Speedway qualifications, May 13, "500" driver who is returning to the 14, 20, and 21; the Old Timers' Bar - station for the third consecutive Four Star Television will enjoy rec- B -Que (an event originated by year. ord- breaking earnings of about $630,- 000, equal to $1.05 a share for the fiscal year ending June 30, President Dick Powell and Executive Vice Presi- New series Don Fedderson Produc- to Air France's district offices through- dent Thomas J. McDermott forecast tions has set August as the time for out the U. S. or to its public relations Tuesday (May 16) at the company's filming the pilot of a new series, tenta- department, 683 Fifth Ave., N. Y. 22. annual stockholders meeting. The esti- titled Myrnalene, created by tively Bar mate was based on net income of Peter Tewksbury, who will produce the group limits roles $499,234, or 83 cents a share, for the series, and his associate, Jim Leighton. of judges, lawyers on tv nine months ended March 31, the ex- Mr. Tewksbury this past season pro- ecutives reported; this compares to duced- directed the first 38 programs of Judges should not appear on com- $281,537, or 47 cents a share, for the the Fedderson My Three Sons series. mercially sponsored television or radio like period of the previous fiscal year. programs even if they are not identi- entry Ziv -UA For the full year which ended June 30, Another Ziv -UA fall fied. Laywers, however, may series, appear 1960, Four Star's net was $317,506, or has placed its second new provided they are identified following as an "ac- 52 cents a share. Ripcord, into syndication, tor" or "performer." The King of Diamonds, which was re- On the basis of shows already sold So reads a new ethical rule of for the coming season, leased a month ago. Ripcord is a half - the next year should American Bar hour, dramatic series centering around Assn., an interpretation be even better, the stockholders were of the ABA's told. The top executives the exploits of s group of skydivers. It canons of ethics issued also said four - last week Star is exploring stars actor-athlete Larry Pennell. by the organization's com- the possibilities of mittee on professional ethics. Although syndicating the more than 1,100 shows Flintstones abroad International Op- designed chiefly to cover tv, the opinion in its film library and of intensifying erations Div. of Screen Gems, N.Y., also covers radio and motion pictures, its penetration of foreign markets. has announced that both Spanish and according to the committee chairman, All members of the board were re- Japanese dubbing has begun on the James L. Shepherd Jr., of Houston. elected: Richard F. Powell, Thomas J. first year's production of The Flint - ABA's new interpretation specifies, McDermott, Charles Boyer, David stones. The Hanna- Barbera creation however, that both judges and lawyers Niven, George A. Elber, A. Morgan has been sold in Japan and four Latin may appear in their professional identi- Maree Jr., S. A. MacSween, Charles American countries. ties in mock trial programs that are G. Boyle and Lewis J. Whitney Jr. After the meeting the directors re- From balloons to jets A new 18 -min- educational and in public affairs series i elected all the officers. ute documentary, titled Five Steps to produced in cooperation with bar associations if these programs are the Jets, is offered to television stations not com- News programs for youth free on loan by Air France. The film, mercially sponsored. If the programs narrated by Ben Grauer, was produced are commercially sponsored, judges NBC -TV and ABC -TV announced for Air France by Richard de Roche - should not appear but lawyers may. plans last week to televise news pro- mont. It depicts the development of ABA said Judicial Canon No. 25 states grams next season for young people. aviation from the first balloon ascension a judge should not use "the power of NBC said its news program conducted to today's highspeed intercontinental jet his office or the influence of his name by correspondent Bob Abernethy for airliners. Tv stations may use the film to promote the business interest of the 8 to 18 age group, will start Sept. as a single program or in five separate others." 30 (Saturdays, noon -12:30 p.m.). ABC - episodes. Inquiries should be directed What about interview, panel discus- TV's program of news for young peo-

72 (PROGRAMMING) BROADCASTING, May 22, 1961 ple is also scheduled to start in Septem- Disney firms vote to merge ber and will be a ten -minute show, Walt probably occupying a 5 p.m. time slot A special meeting of Disney five days a week. Journalism students Productions stockholders on Tuesday from several schools will participate in (May 16) approved the proposed the newscasts. Both network announce- merger of Disneyland Inc., wholly owned subsidiary, into the parent comments followed closely FCC Chairman Mr. Parker H. Vincent, Chief Engineer pany. WMTFM, Mt. Washington TV Inc. Newton N. Minow's NAB convention Poland Spring, Maine appeal for more children's program- The meeting also voted to ratify the employment agreement between Walt "Even under demanding conditions, the ming on the networks. performance of GEL equipment has Disney Productions and Walter E. Dis- been excellent and very trouble free." Como replacement ney and amendments to an agreement between Disneyland Inc. and WED Perry Como, whose Roncom Produc- Enterprises Inc. The board of directions has been producing summer re- tors, convening after the stockholders placement shows for the singer's hour- meeting, elected three additional offi- long NBC -TV series in recent years, ap- cers of Walt 13isney Productions: Jo- parently is taking summer hiatus this seph Fowler, vice president in charge year. Word is that NBC -TV plans to of Disneyland operations and construc- fill Mr. Como's time period this sum- tion; Robert Foster, assistant secretary; mer with hour -long British mystery Richard Johnson, assistant treasurer. thrillers, with Frank Gallup probably The board declared a cash dividend of hosting the series. 10 cents a share, payable July 1.

FATES & FORTUNES

BROADCAST ADVERTISING director of J. Robert Rowley & Assoc., pr firm, that city. Mitchell J. Epstein, copy group head, J. Walter Thompson, N.Y., joins Robert Betts, senior vp, Kudner Benton & Bowles, that city, as vp and Agency Inc., N.Y., named creative di- creative supervisor. rector. William Free, vp and associate cre- James W. Packer, division manager ative director, McCann -Marschalk, with Ziv -UA, Chicago, named vp for N.Y., named creative director. Richard Arthur Meyerhoff Assoc., that city. He Fry, associate creative director, elected will be in charge of preparation of vp. Marcella Free, who joined M -M merchandising and marketing plans. last year, appointed vp and associate Holmes E. Leed, director of radio & creative director. Dana Blackmar be- tv department of Strauchen & McKim comes associate creative director. advertising agency in Cincinnati, appointed vp. Mr. Leed, who has been associated with agency for past seven years, is also member of its plans board. John J. Odell, vp in charge of marketing for Keyes, Madden & Jones, Chicago, for past 15 months and before that with Quaker Oats Co. for 24 years, to Roche, Rickerd & Cleary, Chicago, Mr. Crowther Mr. Kroll as vp in charge of marketing. Can Be Used with William Crowther and Robert Kroll, Dan C. Madden named vp and gen- Any FM Co., Transmitter senior copywriters, William Esty eral manager of Seattle office of Grant N.Y., named vps. Mr. Kroll, who Adv., replacing William M. Burke, who in the 88 -108 me Band in 1959, joined agency had previously has resigned to devote his full atten- at Lennen & served as group head tion to management of James Henry GEL makes available a complete FM Newell, and as tv copy director, Dona- line of high quality 15KW and 1KW Packing Co. Roland H. Burke, vp in hue & Coe. Mr. Crowther, who also Seattle office, named senior vp and con- Transmitters, and Exciters for con, joined Esty in 1959, was formerly copy FM sultant. Mr. Burke will continue to head- verting conventional Transmit- chief, Donahue & Coe, and creative to use. quarter in Seattle office. ters Multiplexing group head, Compton Adv. Write to Broadcast Sales, Dept. 5 Sherman Headley, WCCO -TV Min - Charles W. Johnson, associate of for GEL FM Technical Bulletins neapolis-St. Paul, re- elected president Gross & Roberts, advertising and pr of Minnesota Broadcasters Assn. agency in San Francisco, announces Others re- elected were James Hambacher, GENERRL formation of own advertising and pr KBUN Bemidji, first vp; Thomas firm, to be located at 703 Market St., Q ELECTRON /C Young, KMMT (TV) and KALIS, both San Francisco 3. Telephone number is Austin, secretary- treasurer. Jack YU 6 -6240. LABORATORIES, Lemme, KLTF Little Falls, elected sec- J /NC. George Vickery, publicity director for ond vp, succeeding Cliff Hedberg, to MES STREET. WTVJ (TV) Miami, appointed vp and KMRS Morris. cAMaRiooe 42. MASS.

BROADCASTING, May 22, 1961 73 Hoyt E. Allen, formerly supervisor of George Oswald,sen- tv commercial productions, Foote, ior vp and coordina- Cone & Belding, N.Y., joins Fuller & tor of Geyer, Morey, Smith & Ross, that city, as executive Madden & Ballard re- producer of Alcoa broadcast commer- gional offices, elected cials. director of agency. Mr. Oswald, who Florence W. Goldin, vp and director joined firm in Febru- of Grey Adv., New York, succeeds ary of this year, was Evelyn Lee Jones, business manager Mr. Oswald previously vp, Ken- of Donahue & Coe, that city, for two - yon & Eckhardt, N.Y., serving for nine year term as president of Advertising years as director of K &E's branch Women of New York. Others elected offices and as account supervisor. were Lucene Fergus, J. Walter Thompson, first vp; Josephine Fox - Frederick Karch, former program POPEYE worth, McCann -Erickson, second vp; manager of WCAU Philadelphia, joins and BRAKEMAN BILL Jeannette Lebrecht, Grant Adv., treas- Ball Assoc., advertising agency, that urer; Maureen Callahan, Redbook city, as account executive in charge of WWL -TV's big new afternoon magazine, assistant treasurer; Lee radio and tv. the kids! show scores with Brower, BBDO, corresponding secre- Brakeman Bill runs the best tary; Mary Kersey Harvey, Saturday Kent N. Westrate, formerly with known railroad in these parts, Review, recording secretary. Tatham -Laird, Edward H. Weiss & a model train that's the envy Co., and Ruthrauff & Ryan, to Wade of every child's eye. Big enter- J. Neil Reagan, vp, McCann- Erick- Adv., Chicago, as account executive on tainment package includes Pop - son, Los Angeles, re- elected president of Toni account. eye & Bugs Bunny cartoons. Radio - Television -Recording and Adver- tising Charities, charity fund raising or- Patrick E. Jordan joins Allenger The kids find their favorite Adv., Brookline, Mass., as copy chief. shows on WWL -TV! ganization of Los Angeles entertainment and advertising industries, Thurs- Represented nationally by Katz Conrad F. Meier, formerly with pro- day, May 11. Others re- elected were duction department of KGNO -TV Am- John West, NBC vp; Randy Wood, Dot arillo, Tex., to copy department of Mc- Records, vp; Cy Pearson, United Cali- Cormick Adv., that city. fornia Bank, treasurer; Robert Purcell KFWB Los Angeles, was elected sec- George Champion Mead, for three retary. years copy supervisor at Reach, Mc- ^ NEW O R L E A N S Clinton & Co., Chicago, rejoins Earle Bill Sansing, vp and account super- Ludgin & Co., that city, as senior copy visor of McCann-Marschalk Co., N. Y., writer. appointed manager of agency's office in Cleveland, succeeding Robert Cole, sen- Gerald J. Voros joins William Kost- In Rochester, ior vp who continues in Cleveland to ka & Assoc., Denver pr and advertising supervise expanded activities in Mid- consultants. He previously was pr rep- west. resentative for E. & J. Gallo Winery in Modesto, Calif. Are Frederick C. Williams, since 1958 account executive at Clinton E. Frank, Sal Greco, formerly advertising man- Chicago, elevated to account supervisor. ager of Raymond Rosen & Co., RCA Switching distributor in Delaware Valley area, ap- John Tully, account executive with pointed executive at Bauer & Batz-Hodgson account -Neuwohner, St. Louis Tripp, Philadelphia. FROM advertising agency, named media director for Frank Block Assoc., advertising William J. Wiggins and Philip N. and pr agency, that city. Sabatino join Henry J. Kaufman & "TIRED" Radio Washington, as account execu- Robert R. Schroeder named director Assoc., of pr services for Griswold -Eshleman, tive and art director, respectively. Mr. TO Cleveland, Ohio, advertising agency. Wiggins was national representative for Syndicate, while Mr. William N. Troy named to newly cre- United Features De- ated post of manager of industrial pub- Sabatino was art director for Art WVET licity. signers Inc. past three years pub- 1280 KC Robert H. Graf and John J. Goshen Joy Wright, for join tv sales staff of Peters, Griffin, FOR MUSIC THEY LOVE Woodward, N.Y. Mr. Graf was for- NEWS NAMES THEY KNOW merly with Select Station Representa- Chuck Read's tives, N.Y.; Mr. Goshen was with COMPLETE NEWS COVERAGE WCBS -TV New York. Piano Robert Daubenspeck, for 10 years Playhouse BASIC AFFILIATE with NBC-TV and most recently sales NBC planning director in its Chicago office, has joined media department of Foote, WVET RADIO, Rochester 4, N.Y. Cone & Belding, Chicago, in newly created position of supervisor of broad- Nall Rep.: Robert E. Eastman & Co., Int. Box 411 Doylestown N. cast facilities.

74 (FATES & FORTUNES) BROADCASTING, May 22, 1961 licity director of Dallas County Com- formerly manager of studio operations, munity Chest, rejoins Jack Wyatt ad- named manager -production. vertising and pr agency in Dallas. Miss Sydney E. Byrnes of WADS An- Wright will handle press relations for sonia, Conn., elected president of Con- firm and its clients, and serve as ac- Broadcasters Assn. Also elec- count executive. necticut ted were Robert Tyre! of WTIC Hart- Burl Robins joins copy department ford as vp and Herbert Rice of WILI of Allen & Reynolds, Omaha, Neb., Willimantic as secretary -treasurer. advertising agency. Murray Arnold, manager of WPEN THE MEDIA Philadelphia, elected president of Tele- vision & Radio Advertising Club of F. T. Boise named station manager Philadelphia. of KCBQ San Diego, Calif. Formerly with John Blair & Co. in Los Angeles Stuart J. Hepburn, president of for four years, he had also been sta- Farm director award KNOK Fort Worth, Tex., elected pres- tion manager for KFSD San Diego. ident of Fort Worth chapter of The Herb Plambeck, farm director American Business Club. Randolph Gretes named station man- for WHO Des Moines, Iowa, ager of WRSC State College, Pa. Mr. selected as 1960 national winner Edmund S. Dorsey appointed news Gretes' managerial experience includes of Animal Agriculture Award for director of WEBB Baltimore. He form- WWBZ Vineland, N.J. and KPRL Mos- farm broadcasters, sponsored by erly was editor of Associated Corres- cow, Idaho. Station is scheduled to go American Feed Manufacturers pondents News Service (newspaper -radio on air May 29. Assn. Award, was presented to news service) in Washington, D. C. Mr. Plambeck (r) by Richard L. Andrew Andreotti and Robert E. Kathe, AFMA pr director, at as- Charles Burge named midwest di- Weaver named general manager and CBS Radio sociation's 53 annual convention rector of client relations, station manager, respectively, of who KAMP in Chicago, for "consistently out- Spot Sales, Chicago. Mr. Burge, El Centro, Calif. Mr. Andreotti is service to animal agri- served as sales manager of KPLR -TV board and majority standing chairman of stock- culture," based upon "broadcasts St. Louis and KWRE Warrenton, Mo., holder; is direc- Mr. Weaver program the highest quality, vitally was former sales manager of KMOX tor. of needed for farm business and St. Louis. Walt Lawson, general manager of farm living." Rhea C. Stone, chief announcer, KPEP San Angelo, to KDAV Lubbock, KVIP Redding, Calif., and tv person- both Texas, headquarters of Western ality with KVIP -TV, that city, resigns Broadcasting Co., as manager of four signed from Bartell stations, as vp and to form regional advertising and pro- station group. Other stations are general manager. motional agency with Paul Corbin of KZIP Amarillo, Tex., and KPIK Colo- Santa Rosa. Agency to be known as Alan May and Jack M. Ostrow elec- rado Springs, Colo. Mr. Lawson's Corbin-Stone & Assoc., will have offices duties were split between Sales Mana- ted to board of directors of National in both Redding and Santa Rosa. ger Tom Mullins, who assumes charge Telefilm Assoc., N.Y., replacing David of regional and national accounts, and J. Melamed and Samuel P. Norton, Walter Neiman, program department, News Director Bill Nicholson, who who have resigned. Mr. Ostrow, Los WQXR New York, named program di- assumes duties of office manager. Angeles attorney and accountant, is rector, succeeding Eleanor N. Sanger, member of board of National Theatres who has been with station since its Sy Levy named station manager of & Television and its executive com- founding 25 years ago. Mrs. Sanger WACE Chicopee, Mass. He has been mittee. Mr. May is vp and treasurer of will remain in advisory post as pro- associated with station for past eight NT&T. gram consultant. Mr. Neiman joined years, serving as program director for Mr. Norton also resigns as president station eight years ago, and has headed last five. Before joining station, he was of Cinemiracle Pictures Corp., Wil- program department on temporary as- associated with WTXL West Spring- liamsport Cable Co., Southern CATV signment since Jan. 1. field, Mass., WREB Holyoke, Mass., Systems, and National CATV Systems, appointed program direc- and KABQ Albuquerque, N.M. all NT &T subsidiaries. Mr. Norton Jay Childs joined National Telefilm Assoc. in tor for WWIL -AM-FM Ft. Lauder- Wally Sherwin joins KHJ -TV Los dale, Fla. Angeles in newly- created post of direc- 1959 and shortly afterward became associated with NT&T when NTA be- tor of programming, effective June 1. Ben B. Baylor Jr., Hal Phillips, KHJ -TV's program direc- came its subsidiary. formerly in manage- tor, is promoted to director of station Sheldon Smerling elected to board rial positions with operations, reporting to Mal Klein, vp of directors of National Theatres & WMAL-TV Washing- and general manager. Changes are in Television. In addition to his other ton, D. C., WANE - line with 1UHJ -TV's new programming. duties as executive vp and chief oper- TV Fort Wayne, Ind., ating officer, he will also assume charge and with radio -tv di- Morton J. Wagner of theatre operations. vision of Triangle named executive vp Publications, in New and managing direc- Albert G. Zink and Charles B. King Mr. Baylor York, joins WVUE tor of Gordon Broad- appointed to new managerial duties (TV) New Orleans as general sales casting Co., (KQBY- with General Electric Broadcasting manager. AM-FM San Francis- stations WGY, WRGB (TV) and co, KSDO San Diego, WGFM (FM), all Schenectady, N.Y. Leslie H. Norins, general sales man- KBUZ -AM -FM Phoe- Mr. Zink, who was manager of news ager of KFRE-AM -TV and KRFM nix, Ariz.). Mr. Wag- and special events for stations, was (FM) Fresno, appointed general man- Mr. Wagner ner, who will head- named manager -programs for broad- ager of KEYT (TV) Santa Barbara, quarter in San Francisco, recently re- casting stations operation. Mr. King, both California.

BROADCASTING, May 22, 1961 75 Charles W. Vaughan Jr., former as- Burt Toppan named director of pro- David F. Strubbe appointed to post va- sistant general manager in charge of motion and stockholder relations of cated by Mr. Crane. programming, WCET (TV) Cincin- Wometco Enterprises, Miami, Fla. Mr. nati, joins National Educational Tele- Toppan had been pr and promotion Roy Drushall, national sales manager vision & Radio Center, N.Y., as pro- director of Wometco's Miami WTVJ and director of merchandising at KABC gram associate for science. (TV) outlet. Los Angeles, joins Sales Merchandisers of California as sales manager. SMC, William C. Hester, promotion direc- headquartered in Los Angeles, offers as- tor of CKLW- AM -FM -TV Windsor, sistance to food product producers shelf Ont.- Detroit, appointed to similar ca- space, display and other service at re- pacity with KGB San Diego, Calif. tail level.

James B. Holston Jr. named public Peter P. Theg, formerly executive vp, affairs director for KYW Cleveland. He Broadcast Time Sales, N.Y., joins MBS had previously served as program as account executive: manager of WANE Ft. Wayne, Ind. Mr. Altemus Mr. Schloeder Jim Leckrone appointed production Richard E. Taylor appointed account Stanley Schloeder, supervisor. Mr. Leckrone, who comes executive for WLS Chicago, Ill., He John P. Altemus and from WERC Erie, Pa., will also be in previously had been with WAGA -TV Alfred G. Eager join charge of station's music library. Atlanta, Ga., and WJW Cleveland. Storer Television Sales, N. Y., new rep Jack Laurence, currently member of Jack F. Beauchamp, account execu- firm, as account ex- WICC Bridgeport, Conn., news staff, tive with The Katz Agency in New appointed ecutives. Mr. Schloe- director of public affairs. York, joins Television Advertising Rep- der had served in sim- resentatives, that city, in similar capa- Henry D. Brenowitz, formerly adver- city. ilar capacity with tising copywriter, MacGregor Sports- Mr. Eager WCBS -TV New York, wear Co., N.Y., joins WNTA New- John Scher, account executive for for two and one half years. Mr. Alte- ark, N.J., as commercial continuity di- KOOL Phoenix, to KBUZ Mesa, both was mus with Paul H. Raymer Co. as rector. Arizona, in similar capacity. account executive, prior to which he had served as salesman for WABC -TV Arthur Bartsch, named director of Doyle Woods, formerly with KLOS New York. Mr. Eager had for past commercial animation for CBS Ani- Albuquerque, N. M., named account five years been serving as account ex- mations, new division of CBS Films executive for KIXZ Amarillo, Tex. ecutive for Edward Petry & Co. in Inc., N.Y. Eli Bauer will serve as de- New York. sign and story director for unit. Dave Buckel appointed night news editor for WHK Cleveland, replacing Lou Bortone, associate art director of Keith Morris, who takes on dj respon- Sackel- Jackson, advertising agency, Bos- sibility. Mr. Buckel had previously ton, to WBZ -TV, that city, as art direc- been news editor for WHOT Camp- WAST tor. PUTS YOUR bell, Ohio. Hillis Bell Jr. named sales manager Lisa Howard, formerly Mutual MESSAGE of KAKC Tulsa, Okla. He previously Broadcasting reporter, joins ABC News served as sales manager of KOIA Des as its first full -time woman correspon- Moines, Iowa. dent. Miss Howard, who left an act- ACROSS ing Walter A. Kirkwood named sales man- career to go to MBS in July 1960, will ager of WILZ St. Petersburg Beach, report on ABC -TV'sEvening Report Fla. He was recently associated with (6 -6:15 p.m. EDT); News Final (11- WLCY St. Petersburg as account ex- 11:12 p.m. EDT) and ABC Radio ecutive. newscasts.

J. Ross Felton, on sales staff of Gerald D. Drucker, formerly with WMMN Fairmont, W. Va., promoted Ziv -UA, to New York sales staff of The to sales manager. Katz Agency. Richard G. Doherr, broadcast media supervisor, Fuller & Richard N. Jacobson, national sales Smith & Ross, Pittsburgh, joins radio manager of KHJ -TV Los Angeles, sales staff. named assistant general sales manager In this important Herb Davis, personality ALBANY- SCHENECTADY- of WOR -TV New York. air with TROY MARKET . . . WMAL Washington, to WAVA -AM- Joe Cook, Special balanced program- director of promotion, FM Arlington, Va., in similar capacity. ming attuned to area prefer- H -R Representatives, N. Y., to director ences exposes more prospects of public information and audience pro- Ed Kelly, formerly with KOL Seattle, to your selling strategy. And e motion, WCBS New York. Wash., joins KAYO, that city, as air ... viewer confidence in WAST personality. multiplies the effectiveness of Paul C. Hill Jr., at your sales message. chief accountant KCOP (TV) Los Angeles, named as- Jimmie Williams joins WCKY Cin- sistant controller of Crowell -Collier cinnati as air personality. Mr. Wil- Broadcasting Corp., with headquarters liams replaces Wayne Raney, who re-

SELL where People BUY at KFWB Los Angeles. signed on doctor's orders.

e 13 ALBANY, N. Y. James J. Crane, sales manager for Robert F. Cole, air personality with WLWT (TV) Cincinnati, named gen- WADK Newport, R.I., to WESX Sa- rail your111100HR man eral sales manager of WLW, that city. lem, Mass., as engineer and announcer.

76 (FATES & FORTUNES) BROADCASTING, May 22, 1961 DEATHS RCA realigns tube department Edwin Cahn, 67, died May 14 of cerebral hemorrhage. He had been George J. Janoff, manager, mar- vices merchandising; Frank P. Aitelli for past seven years director of Los ket- planning, receiving tubes, depart- to new post of administrator, gov- Angeles office of The Pulse. Prior to ment of RCA electron tube division, ernment coordination and new prod- that he was associated with George H. Harrison, N. L, appointed market ucts planning; Morris S. Lewis, from Hartman, Chicago agency, where he planning manager of entertainment manager, merchandising, picture was executive vp, and prior to that was tube products department. Other ap- tubes, to administrator, merchandis- on staff of Avery -Knodel. pointments: Joseph A. Haimes, from ing, distributor entertainment receiv- manager, administration and con- ing tubes; Robert S. Davis, from Birt F. Fisher, pioneer radio broad- trols, distributor products depart- administrator, merchandising, kine- caster in Pacific Northwest, died May ment to manager, market planning, scopes, to administrator, distributor 16 in Seattle, Wash., following long receiving tubes; William H. Myers, merchandising, kinescopes; Robert illness. Mr. Fisher, industry veteran of from special projects market plan- Avigdor, from manager, product re- 20 years, entered broadcasting in 1925 ning manager to same assignment for quirements and coordination, dis- when he purchased KTCL Seattle. kinescopes; Howard M. Dean, man- tributor products department, to William P. Garden, 58, administra- ager, tube industry marketing, to man- manager, sales services and control, tive assistant to president of BBDO, ager, electroluminescence and de- that section. N.Y., died May 11 at his home in Jackson Heights, N.Y. George DeSousa, 77, retired treasur- George Spelman and Ivan Scott join ington, D.C. New partner is Joseph er and vp of RCA, died May 11, of WIP Philadelphia news staff. Mr. Spel- A. Fanelli, in private practice in Wash- cerebral hemorrhage in Beverly Hills. man comes from WILM Wilmington, ington since 1945. At one time he Del., where he was program director. served as chairman of U.S. Board of Harry D. Henshel, 70, vice chairman Mr. Scott was newsman with KYW Immigration Appeals. of Bulova Watch Co., N.Y., died May Cleveland, Ohio. Joel Samuelsohn, 15 at his home in N.Y. Bulova had at account executive with WCAU Phila- GOVERNMENT one time owned WNEW and WOV delphia, joins WIP sales department. (now WADO) New York. John F. Cushman, attorney adviser Ken Patton appointed to engineering to Bureau of Prisons of Justice Depart- Ray C. Coffie, 54, account executive staff of WLOS -TV's studios in Green- ment, named assistant general counsel with KMNS Sioux City, Iowa, died following ville, S. C. in charge of administrative law and heart attack. treaties division of FCC. Augusto Godoy, manager of J. Wal- Frederick B. Peach staff an- named ter Thompson office in Lima, Peru, nouncer for WNAC-TV Boston. He Phillip M. Swatek, Washington cor- died of heart attack May 6 in Lima. formerly served with WHYN -AM -TV respondent, named chief of Federal Avi- Springfield, Mass. ation Agency's office of public affairs. "INSURED AGAINST EVERYTHING." PROGRAMMING EQUIPMENT & ENGINEERING YES? Check on the chance that somebody "out there" will accuse you of Howard Koerner named executive in Robert F. Davis appointed manager - charge of product acquisitions for Offi- sales of General Electric's tv receiver LIBEL cial Films Inc., N.Y. Mr. Koerner, who department in Syracuse, N.Y. Mr. SLANDER is also counsel to firm, be- Davis replaces Joseph F. Effinger, who production INVASION OF PRIVACY gan additional duties on May 15. has been placed on special assignments in Syracuse headquarters. John S. PIRACY, VIOLATION OF Sam Brownstein joins client relations Chamberlin named to newly created COPYRIGHT. department of Community Club post of manager- product planning and For Awards, Westport, Conn. Prior to market research of tv receiver depart- these and related hazards EXCESS joining CCA, he was sales manager of ment. James G. Walton, district sales you need our POLICY to Broadcast Time Sales. manager in Washington, D.C., for semi- hold your loss upon any claim to conductor products department, whatever figure you choose to Rich Newman, formerly assigned to promoted to manager of rectifier carry yourself - INSURANCE to WXTV (TV) Youngstown, to Knox- product sales. Mr. Walton, who E. N. cover the excess. ville, Tenn., to handle House Detective, replaces Sampson, recently retired, will head- there. Lou Tappe, formerly commer- quarter in Auburn, N.Y. WE ORIGINATED THIS cial manager of WNPC Plymouth, N.C. SPECIAL COVER joins HD Productions in Chattanooga, John T. Mallen appointed to newly AND IT IS USED NATION -WIDE as salesman-announcer. created position of equipment sales manager -entertainment products for and is SATISFACTORY Howard Scaman and Robert Foster, electric tube division of Sylvania Elec- AND INEXPENSIVE. both formerly with Knipchild- Robin- tric Products, subsidiary of General Chicago merchandising agency, to Write for details and rates. son, Telephone & Electronics, New York. Fred A. Niles Productions Inc., Chi- cago, as creative director and sales di- H. T. Harwood, advertising manager EMPLOYERS rector, respectively, of newly formed for Shure Bros., Evanston, Ill., elec- merchandising division. tronics and high fidelity manufacturer, REINSURANCE named pr director. ALLIED FIELDS CORPORATION A. L. Hammerschmidt, formerly vp, 21 WEST TENTH STREET Ben Cottone has announced, effec- engineering and facilities administra- KANSAS CITY, MO. tive June 1, new partnership, Cottone tion, NBC, joins RCA, Moorestown, New York, Chicago Son Francisco & Fanelli, in practice of law at his N.J., as chief engineer, engineering de- 107 William 175 W. 100 Bush offices at 1001 Connecticut Ave., Wash - partment. St. Jackson St

BROADCASTING, May 22, 1961 77 FANFARE Radio Month: it's hitting record pace STATION PROMOTIONS HIT A PEAK AS 92% USE NAB JINGLES

Observance of National Radio Month stations will broadcast live programs over the store's public address system. during May will reach a peak this week from studios set up on the 13th floor of Programming will range from sym- as J. L. Hudson Co., Detroit, one of the Hudson downtown store. Station phonic to country and western music. the world's largest department stores, personalities will be on hand. News machines will supply coverage originates six days of programming Harry Lipson, station manager of of world events at the store studios. over six area radio stations. WJBK and Michigan chairman of the NAB's jingle "Keep in Touch" and the The store's annual volume of radio National Radio Month observance, said radio month theme, "The Best Sound receiver sales has doubled in the last the Hudson week is the highlight of Around," will be featured by the store. three years, reaching the $1 million state activities. "We, the broadcasters, WLDM(FM) is planning to demon- mark in 1960. A spokesman for the feel that this special event points up the strate stereophonic broadcasting at the store said observance of National Radio immediacy, flexibility and personality of store May 26. Month provides an appropriate oppor- radio as a medium," he said. He re- Station participation in NAB's radio tunity to recognize "the remarkable reminded that nine out of 10 families month promotion probably will exceed surgence of radio as a medium." listen an average of 17 hours per week, any past observance, according to John Here is the week's schedule of special have 48 million radio sets in homes, 38 M. Couric, public relations manager of days during Hudson's radio week - million in autos and over 25 million the association. A nationwide sampling May 22 CKLW, May 23 WXYZ, May portables. of stations showed that 92% are using 24 WWJ; May 25 WJR; May 26 Fuihrange Besides program origi- the NAB jingles. Spot copy was used WLDM(FM), May 27 WJBK. The nations, the stations will feed programs by 71% as were NAB program ideas and news releases, 70 %; promotion suggests, 68 %; fact sheet, 60 %; model speech, 43 %; promotion mats 35 %; postage meter slubs, 8 %; and bumper strips, 7 %. Performance of jingles averaged 42 times per week and live copy 48 times per week. Among first reports from stations around the country were specially tailored plans to promote the month. WSB Atlanta is broadcasting frequent "tips" about the growth and vigor of the medium. For example it cites Pulse data showing radio listening is growing. WXYZ Detroit is tying in its new concept of public affairs programming, utilizing the voices of national and world leaders to broadcast special messages on behalf of Detroit area service agencies. It is conducting a family -fun game titled "Know Your Listener." Detroit area tuners are invited to tell about themselves, their families, their work and their play plus suggestions on ways to improve the sound of radio. The Competition WJPS Evansville, Ind., is saluting a dozen competing stations within its coverage area, including its three Evansville competitors, WGBF, WEOA and WIKY, according to the station. The WJPS "goodie wagon" is taking station music -makers around cities in the area. They are The cake -eaters were waiting attired in Gay Nineties style. A score of cities will be visited. WJPS figures This three -tiered, 18 -inch cake was land of John Blair & Co., WLS na- the promotion of all stations will eaten by about 200 media staffers at tional representative, await their turn. demonstrate radio's progress. Ted Bates & Co., New York, to cele- In all, WLS supplied cake to several A radio month message to all Florida brate the first anniversary of WLS thousand members of media depart- stations was sent to Florida Assn. of Chicago's Bright New Sound pro- ments at advertising agencies through- Broadcasters, members by Sen. Spes- gramming concept. Wielding knife out the country, with single -layer sard L. Holland (D- Fla.). In a letter to at Bates is Jackie DaCosta while (1 cakes going to media departments of Lee Ruwitch, WTVJ(TV) Miami, FAB to r) Robert Decker and Arthur moderate size and the 18-inchers to president, Sen. Holland said the public Goldstein of Bates and Arthur Vige- larger agencies. sometimes takes radio for granted, particularly generations that don't recall

78 BROADCASTING, May 22, 1881 days when there was no broadcasting. He commended radio's contributions All he won was a pretty smile to individuals and communities in Florida and cited special services during The old axiom, "To the victor be- World War II and subsequent years. longs the spoils," doesn't always hold "Today radio's unique ability to move true. Here George H. Palmer (the goods and services in high volume at almost winner) poses with Ruth Rea, low cost is a significant factor in the Miss Washington of 1960, in the economic greatness of this nation," he apparent climax to WWDC Wash- said. ington's 20th anniversary birthday WLOB Portland, Me., is carrying promotion. The station, which went a capsule program titled Opinion, on the air in 1941, awarded a cash 60- second feature heard six times a prize to the listener who owned an day. Staff members have a chance to automobile of the same vintage for voice their opinions on any subject of the longest time. Mr. Palmer seem- their choosing. ingly had it (the contest and the KQTY Everett, Wash., is giving away cash) in his pocket when Neil Bur- a radio every day during radio month gess arrived just minutes prior to as well as other gifts, making 63 in all. the deadline. Mr. Burgess had owned The grand prize to be awarded June 1 his car 18 days longer, making him is a six- speaker General Electric radio - the winner. Miss Rea, however, had stereo console. Contest entries are already departed, leaving a joyous available at 30 local business estab- Mr. Burgess holding the loot. The lishments. Advertising Club of Washington also WABC New York is searching the paid tribute to WWDC and Presi- greater New York area for young talent. dent Ben Strouse as part of the birth- The winner will receive a WABC con- day celebration. tract. The intensive month -long talent hunt is conducted daily at high schools and shopping centers. Station personalities WBEE aired taped auditions of 218 "The San Fernando Valley is Ameri- aboard the "WABC Talent Search Mo- gospel groups involving 1,530 people. ca's Auto Wonderland." The spots bile Unit" distribute audition applica- Listeners voted by Aunt Jemima self - and streamers are part of a KGIL drive tions at each stop. Those applicants rising flour label ballots. to get all valley residents to visit auto who return forms to the station are Last year Quaker realized a 12% showrooms during the first two weeks eligible to participate in a series of sales gain from this event, its only ad- in June to learn how their dealers can studio audition parties at the end of the vertising for this product in any medi- help them get more fun out of summer month. A panel of leading broadcast- um in Chicago and a product type that driving. ers will judge the taped auditions. is in general decline with the advent of newer packaged mixes. The winning TvB's newest sales blurb Singers, sent its Petry brochure tells group, Sallie Martin Tv's appeal to the public and to a $200 prize check to the Pilgrim Mis- great variety of advertisers is the sub- story of spot radio in Nigeria. sionary Baptist College ject of the Television Bureau of Ad- story of spot growth, is Clinton E. Frank The radio -its Quaker's agency vertising's latest sales presentation "TV its value and its future Inc., -is now avail- Chicago. Basics 4." Among other items, TvB able in a colorful, 19 -page brochure Summer fun in autos reports that 5,566 different product produced by Edward Petry & Co., New brands advertised on national spot York. tv KGIL San Francisco, Calif., hosted and 1,458 brands used network tv in According to Petry's findings, "More 60 San Fernando Valley auto dealers 1960. This kind of advertising, the re- with people spend more time more at lunch Thursday (May 18) to play port indicates, gets great exposure be- radios in more different places than at them promotional spots and show them cause there are more than 54 million any other time in history." window streamers announcing that tv sets in use in 46.9 million homes. The presentation goes on to laud other advantages of using spot. Some of them are: flexibility in time, place, can be fun and mood; commercial admission and Public affairs promotion carry -over; product association; third ENLISTS 3,500 VOLUNTEERS FOR CHARITY CAMPAIGN party recommendation and consumer WIL attachment. WIL St. Louis feels that public affairs WIL then helped with the organiza- The brochure was passed out to del- activity by a radio station doesn't neces- tional planning, launched an extensive egates attending the NAB convention sarily have to be "stodgy" and offers volunteer recruiting program and satin Washington May 7 -10 but more are its own experience as an example. urated the airwaves with a heavy spot available by writing to Edward Petry Recently WIL completed a success- campaign. Time and numbers were & Co., 3 E. 54th St., New York. ful project in connection with Danny factors in the success or failure of the Thomas for ALSAC (Aiding Leukemia project -less than a month to secure Quaker Oats buys repeat Stricken American Children) and St. 3,000 volunteers for the "March With Quaker Oats Co.'s second annual Jude Hospital for Children, Memphis, Danny Thomas." Aunt Jemima gospel sing talent hunt Tenn., the actor's pet charity. But the plan worked, attracting some on Negro -programmed WBEE Chicago Reluctant to aid ALSAC's first plan 3,500 persons for the cause. Several was so successful it ordered a replay -a special one -night door -to -door col- hundred more had to be turned away. Saturday (May 20) of the 21/2-hour lection campaign -WIL chipped in Result: $7,000 in contributions with finals broadcast May 11. For 13 weeks with its own idea of "making it big." more coming in each day.

BROADCASTING, May 22, 1981 79 FOR THE RECORD Richmond, Va.-1540 Radio Inc. 1540 kc; STATION AUTHORIZATIONS, APPLICATIONS 10 kw D. P.O. address 710 Cary St. Estimated construction cost $60,694, first year operating As compiled by BROADCASTING May 11 of Luverne Motor Co.; Mr. Kilborn is cost $84,000, revenue $95,000. Principals: John attorney; Mr. Layman is farm editor of E. Grigg, Sam Kornblau Joseph M. Kittner, through May 17. Includes data on new newspaper; Mrs. Roberts is housewife; Mr. B. Earl Dunn, Welford L Coutes, George C. in existing stations, Purdy is president of pest control company. Valentine, Julian J. Blanton, Garland P. stations, changes Clay, Clifford M. Robinson, Julian B. Jacobs ownership changes, hearing cases, rules Existing tv stations (each 10 %). Messrs. Grigg and Kornblau are equal partners in contract and holding co.; & standards changes, routine roundup. ACTION BY FCC Mr. Kittner is Washington attorney; Mr. Dunn is and cp KOCO -TV, ch. 5 Enid, Okla. -By letter, president half -owner of Dunn Abbreviations: DA- directional antenna. denied request for waiver of sect. 3.652(a) Service & Storage Co., Richmond and 25% -construction permit. ERP- effective radi- rules to identification as Enid - owner of auto firm; Mr. Coutes is insurance ated power. vhf -very high frequency. uhf of permit agent; ant. Oklahoma City station. Commissioners Hyde, Mr. Valentine is sales manager of -ultra high frequency. -antenna. aur.- Craven and Cross dissented. Action May 17. rubber co.; Mr. Blanton is half-owner of aural. vis.- visual. kw- kilowatts. w- watts. CALL LETTERS ASSIGNED trucking co.; Mr. Clay is general contractor; mc- megacycles. D -day. N- night. LS- WJMY (TV) Allen Park, Mich.-Robert M. Mr. Robinson is president and 50% owner of local sunset. mod.-modification. trans.- Parr, changed from WRMP -TV. insurance firm; Mr. Jacobs is half -owner of transmitter. unl.- unlimited hours. kc -kilo- Jason Construction Co. and Chester Devel- cycles. SCA- subsidiary communications au- opment Corp., both Richmond. Ann. May 8. thorization. SSA -special service authoriza- New am stations tion. STA- special temporary authorization. Ellsworth, Wis.- Ellsworth Bcstg. Co. 1430 specified hours. educational. Ann.- ACTION BY FCC kc; 500 w. P.O. address Ellsworth, Wis. Esti- SH- - mated construction cost $12,600, first year Nampa, Idaho C. Whittington- Announced. -Chester cost $22,000, $36,000. Granted kc, 1 kw -D, 250 w -N. P.O. address operating revenue Prin- Box 826, Nampa, Idaho. Estimated construc- cipals: Bernard A. Meacham and Alvin E. New tv stations tion cost $10,274, first year operating cost Nelson, each 50 %. Mr. Meacham is electrical $24,000, revenue $36,000. Applicant is minis- contractor; Mr. Nelson owns barber shop. ACTIONS BY FCC ter. Action May 11. Ann. May 10. Midland, Tex. -Midland Telecasting Co.- Granted uhf ch. 18 (494 -500 mc); ERP 631 w APPLICATIONS vis., 324 w aur.; ant. height above average Wauchula, Fla. -Brush Bcstg. Co. 1600 kc; Existing am stations terrain 443 Ft., above ground 444 ft. Estimated 500 w D. P.O. address Box 1148. Estimated construction cost $33,574, first year operating construction cost $10,800, first year operating ACTIONS BY FCC cost $60,000, revenue $66,000. P.O. address 300 cost $18,000, revenue $27,000. Principals: WAJF Decatur, West Wall. Studio and trans. location Mari- Georgia M. Brush, Jerold A. Brush (50% Ala.- Granted increased enfield & Wall Sts. Geographic coordinates daytime power on 1490 kc from 250 w to each). Mr. Brush is engineer- announcer with 1 kw, continued nighttime operation 31° 59' 54,, N. Lat., 102° 4' 30" W. Long. WAUC Wauchula; Mrs. Brush is owner of with Trans. G.E. TT24A, ant. Alford 1044. Prin- 250 w; remote control permitted; engineer- radio -tv service business. Ann. May 12. ing conditions. Action May 17. cipals include Dalton H. Cobb and Henry Warner Robins, Ga. -Mary M. Jarrard C. Darwin, 49% each, and others. Mr. Cobb 1660 kc; 1 kw D. P.O. address Box 271, Brox- KYOU Greeley, Colo.- Granted increased is independent oil operator. Mr. Darwin ton, Ga. Estimated construction cost $8,550, daytime power on 1450 kc from 250 w to formerly owned KPAS Banning, Calif. and first year operating cost $30,000, revenue 1 kw, continued nighttime operation with KHCD Clifton Ariz. Action May 11. $48,000. Principal: Mary M. Jarrard, sole 250 w, and change trans. site; engineering Tulare, Calif'.-KCOK Inc. Granted uhf ch. owner, is general manager of WDMG Doug- conditions. Action May 17. 27 (548 -554 mc) ; ERP 39 kw visual, 2.09 kw las, Ga. Ann. May 10. WSBB New Smyrna Beach, Fla.- Granted aural; antenna height above average terrain Honolulu, Hawaii -Paul C. Schafer. 1430 increased daytime power on 1230 kc from 180 ft. Estimated construction cost $159,052, kc; 500 w unl. P.O. address 225 South Third 250 w to 1 kw, continued nighttime operation first year operating cost $180,000, revenue St., Burbank, Calif. Estimated construction with 250 w; engineering conditions. Chmn. $200,000. P.O. address: P. O. Box 119, Tulare, cost $12,975, first year operating cost $35,000, Minow not participating. Action May 17. Calif. Studio location Tulare, Calif. Trans. revenue $40,000. Principal: Paul C. Schafer, WPOR location 2 miles east of Tulare, Calif. Geo- sole owner, owns KDOT Reno, Nev., and is Portland, Me.- Granted increased graphic 36° 13, 11" N. Lat., 119° daytime power on 1490 kc from 250 w to 1 coordinates president of Schafer Custom Engineering, kw, continued 18' 47" W. Long. Trans. RCA TTU -1B, ant. Burbank. Ann. May 10. nighttime operation with TFU -24DL. Legal counsel Lester W. Spillane, 250 w; engineering conditions. Chmn. Minow Hastings, Minn-Hastings Bcstg, Co. 1460 not San Francisco, Calif. Consulting engineer kc; 1 kw. P.O. address 839 West 5th St. Esti- participating. Action May 17. A. E. Towne, San Francisco, Calif. Principals mated construction cost $20,400, first year WEMJ Laconia, N. H.- Granted mod. of include Joel Keith Munger and Harriet E. operating cost $52,000, revenue Prin- cp to increase Munger, $65.000. daytime power on 1490 kc sole owners of all voting stock. cipals: John G. McKane, pres., (51 %); John from 250 w to 1 kw, continued nighttime op- KCOK Inc. is licensee of KCOK -AM Tulare, E. Hyde Jr. v.p., (49 %). Mr. McKane is eration with 250 w; remote control per- Calif. Action May 11. special project co- ordinator, Bureau of In- mitted; formation., Minn. Dept. of Conservation. engineering conditions. Action May APPLICATION Mr. Hyde is half owner of KDHL Faribault, 17. Montgomery, Ala., Alabama Educational Minn. and has controlling interest In KSUM KCLV Clovis, N. M.- Granted increased Tv Commission -uhf ch. 26 (542 -548 mc); Fairmont, Minn. Ann. May 8. daytime power on 1240 kc from 250 w to ERP 18.3 kw vis., 9.16 kw aur.; ant. height Ocean City- Somers Point, N. J.-Bi -State 1 kw, continued nighttime operation with above average terrain 594 ft., above ground Bcstrs. 1520 kc; 1 kw D. P.O. address c/o 250 w; remote control permitted; engineer- 553 ft. Estimated construction cost $26,000, Mallyck & Bernton, 621 Colorado Bldg., ing conditions. Action May 17. first year operating cost $29,000, revenue Washington 5, D.C. Estimated construction KDKA Pittsburgh, KYW none. P.O. address 807 Protective Life cost $31,000, first year operating cost $48,000, Pa., Cleveland, Building, Birmingham, Ala. Trans. location revenue $50,000. Principals: Chandler W. Ohio- Granted authority through Aug. 11 Patterson Field, Madison Ave., Montgomery. Drummond (51 %), E. Theodore Mallyck to conduct special Conelrad tests utilizing Geographic coordinates 32° 22' 52" N. Lat., (49%). Mr. Drummond is owner of Tungsten frequency shift keying with deviation not 86° 17' 30" W. Long. Trans. Federal, ant. Refining Co. Phoenix, Ariz. and director and to exceed 50 cycles from assigned frequency; Andrews. Consulting engineer A. H. Renfro principal stockholder of Detroit machine conditioned that no interference will be Jr. Principals include Rex Sikes, Vincent F. tool co. Mr. Mallyck is Washington attorney caused to other stations or normal reception Kilborn, H. Maynard Layman, Mrs. Bertha and has been staff attorney for FCC. Ann. of programming impaired. Action May 17. Roberts, Harold T. Purdy. Mr. Sykes is vp May 8. WICE Providence, R. r. -By letter, denied petition for immediate grant of application to make changes in DA system to provide greater and different coverage than is now afforded. Is licensed on 1290 kc, 1 kw, 5 kw-LS, DA -2. Action May 17. KURA Moab, Utah-Granted increased daytime power on 1450 kc from 250 w to 1 kw, continued nighttime operation with 250 EDWIN TORNBERG w; engineering conditions. Chmn. Minow not participating. Action May 11.

& COMPANY, INC. APPLICATIONS KAHI Auburn, Calif. -Cp to increase power from 1. kw to 5 kw, install new trans. and make changes in ant. system. Ann. May 8. Negotiators For The And Of KEEN San Jose, Calif. -Cp to increase Purchase Sale nighttime power from 1 kw to 5 kw and Radio And TV Stations make changes in DA system (1 additional tower) (Requests waiver of Sect. 3.28(c) of Appraisers Financial Advisors rules). Ann. May 8.

New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 CALL LETTERS ASSIGNED West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 2 -7475 KWUN Concord, Calif.-Service Bestg. Co. Washington -1426 "G" St., N.W., Washington, D.C. DI 7 -8531 KKJO St. Joseph, Mo.- MacRay Radio & Tv Corp., changed from KRES. KRAZ Albuquerque, N. M. -KHAM Inc., changed from KRAM.

80 (FOR THE RECORD) BROADCASTING, May 22, 1961 Corpus Christi, Tex.); consideration $39,000. New fm stations Chinn. Minow not participating. Action May 17. ACTIONS BY FCC KFMA (FM) Little Rock, Ark.- Granted Santa Cruz, Calif. Radio Santa Cruz.- assignment of cp and sca to Arkansas Radio Granted 99.1 mc, 24 kw. Ant. height above and Equipment Co. (KARK AM and TV average terrain -251 ft. P.O. address Box Little Rock); consideration $6,147. Chmn. 1080. Estimated construction cost $20,180, first Minow not participating. Action May 17. Microphones year operating cost $7,000, revenue $7,000. KIKS Sulphur, La.; KVLC Little Rock, Principals are Charles V. Berlin, Fred D. Ark. -Granted (1) renewal of licenses; (2) McPherson Jr. and Mahlon D. McPherson transfers of control of KIKS from Southern (one -third each). Mr. Berlin is manager and National Insurance Co., R. M. Saxon and to suit any need! one -third owner of KSCO Santa Cruz. Messrs. Charles W. Davis to Victor Radio Inc., and McPherson have equal interests in KSCO, of KVLC from Southern National Insurance real estate and newspaper publishing. Action Co., R. M. Saxon and Charles W. Davis to May 17. Victor Bcstg. Inc.; consideration $212,000 and Des Moines, Iowa -New Directions Bcstg. agreement by transferors not to compete in FINEST QUALITY MICROPHONE Corp. Granted 94.9 mc, 3.2 kw. P.O. address am, fm or tv bcstg. for 5 years within 50 400 Empire Bldg. Ant. height above average miles of either Little Rock or Sulphur. Standard of the industry, terrain 200 ft. Estimated construction cost Transferees have same corporate officers. r the RCA 77 -DX offers full first directors and all stock will be held by Victor range frequency response revenue 40,000. Stockholders of applicant0 National Casualty Co., which in turn is con- with a choice of three are Richard L. Hopkins 19.3 %, Donald J. trolled by Victor National Insurance Co. pickup patterns. Avail- Hopkins 14.4% and 13 others. Richard Hop- Chmn. Minow, Comrs. Bartley and Lee dis- able in a satin chrome kins is editorial writer. Donald Hopkins is sented. Action May 17. finish for radio and a low fighter pilot. Action May 11. KJEO (TV) ch. 47 Fresno, Calif.- Granted *Oberlin, Ohio- Oberlin College Student (1) license to cover cp for station KJEO gloss gray fer TV, it will Network Inc.- Granted 88.7 mc, 10 w. P.O. and (2) assignment of cps to Shasta Tele- offer years of rugged address 163 West College St., Oberlin, Ohio. casting Corp. (KVIP AM and TV Redding, dependable service. Estimated construction cost $2,630, first year and 50% stockholder KVIQ -TV Eureka); operating cost $y Non -profit, educa- consideration $3,000,000. This is highest price $180°6 al. Action Ma 172,700. yet paid for uhf tv station. Action May 17. APPLICATIONS KNBA Vallejo, Calif.- Granted assignment of license to KNBA Inc. (Louis J. Ripa, Ottowa, Kan. -Ottowa Bcstg. Co. 95.7 mc; pres.); consideration $70.000 plus $26,285 ac- COMMENTATOR MICROPHONE 6.69 kw. Ant. height above average terrain t. crued salaries and $9,035 due Mr. Ripa. 153 46. ft. P.O. address Box Estimated con- Action May 17. The BK -IA is a popular struction cost $12,400, first year operating cost $2,000, revenue $2,000. Principals: Rod- KFML, KFML -FM Denver, Colo.- Granted microphone for inter- erick B. Cupp, Edwina W. Cupp (50% each). assignment of licenses to Televents Inc., views, panel shows, and Mr. and Mrs. Cupp are partners in KOFO tr /as Fine Arts Bcstg. Co. (KLMC -TV La- all general announce Ottowa. Ann. May 12. mar. Colo., and KBWC -TV Gallup N. M.): work. lis rugged con- Springfield, Ohio Evangelistic En- consideration $118,720. Chmn. Minow not struction, and the fact -World 17. terprise Corp. 100.7 mc; 67.3 kw, uni. Ant. participating. Action May that it's not sensitive to height above average terrain 309 ft. P.O. WHYS Ocala, Fla.- Granted assignment of wind and mechanical address 127 South Spring St. Estimated con- license and cp to Robert L. Gilliam; con- vibration make the struction cost $35,505, first year operating sideration $75,000 and assumption of existing cost $33,800, revenue $36,400. Principals: leases for trans. building and tower site. BK -IA ideal for outdoor Paul R. Pontis, R. Glenn Greenwood, Dwight Action May 17. remotes. W. Coffelt, Charles C. Shaw. Mr. Pontis is WPOM Pompano Beach, Fla.- Granted (1) $7500 president of industrial tool design co.: renewal of license and (2) assignment of Base shown. $7.75 Messrs. Greenwood and Coffelt are mini- license to Almardon Inc. (Albert J. and sters; Mr. Shaw is electronics consultant. Donald J. Owler); consideration $300.000. Ann. May 10. Action May 17. Kenosha, Wis.-Lake Zurich Bcstg. Co. HIGH FIDELITY UTILITY MICROPHONE 95.1 mc; 2.5 kw, unl. Ant. height above aver- WKEI Kewanee, Ill.- Granted assignment 380 P.O. 111 of licenses to Joseph E. McNaughton (in- General purpose 8K -11A age terrain ft. address West terest in WCRA Effingham, and WRMN Monroe St., Chicago 3, Ill. Estimated con- Elgin), J. Richard microphone is the struction $21,017, Sutter (interest in WRMN) modern version of the cost first year operating and George Walker; consideration $100,000 cost $73,595, revenue $86,392. Principals: John very famous 44 -BX. 11 is C. Daly, Norris C. Froelich, Paul W. Biehl, plus $25,000 for agreement not to compete for period of 10 years within 50 miles of ideal for every studio John Rossdeutcher, William Emery (each use, especially live music 10 %); Margaret Rahmel (50 %). Mr. Daly is Kewanee. Action May 17. president of currency exchange firm; Mr. KCFI Cedar Falls, Iowa -Granted assign- pickup. The BK -HA is Froelich has been sheriff of Lake County, ment of license to KCFI Inc. (D. F. Blanch- an economical high -per- Ill.; Mr. Biehl is owner of vending co.: ard, pres., and H. Campbell, sec.-treas., own formance unit designed for Mr. Rossdeutcher is partner in paper bag KSMN Mason City); consideration $100,000 years of rugged service. co.; Mr. Emery is attorney; Mrs. Rahmel is and agreement not to compete in Black housewife. Ann. May 10. Hawk County or within 50 miles of Cedar $12500 Falls for 7 years. Chmn. Minow not participating; Comr. Bartley dissented. Action Base shown, $7.75 Existing fm stations May 11. KCRB Chanute, Kan. -Granted assignment ACTION BY FCC of license to James R. and Barbara J. PERSONAL MICROPHONE Roberts; consideration $16,400. Chmn. Minow Ideal for Remotes Following fm stations were granted Sub- not participating. Action May 17. sidiary Communications Authorizations to WRDO engage in multiplex operations: WLOM Chat- Augusta, Me. -Granted transfer of Wherever a small incon- control from Adeline B. Bines to William microphone is tanooga, Tenn., WTRN -FM Tyrone, Pa., H. Bines (interest in stations WLBZ am and spicuous WKPT -FM Kingsport Tenn., KDWC West tv Bangor, and WCSH am and tv Portland, needed the BK -68 can Covina, Calif., condition, WCRT -FM Birm- be used. This 2.3 ounce both Maine) ; transferor is making gift of her ingham, Ala., WAAB -FM Worcester, aMss., unit offers excellent and WCNO holdings to her children and grandchildren. Canton, Ohio. Action May 17. William H. /lines, who presently owns 23 reproduction for every shares voting and 1 share non -voting will speech application CALL LETTERS ASSIGNED receive 28 shares voting stock, and as result whether worn around will own 51 shares (51 %) voting. Action neck with lanyard cord KCIB Fresno, Calif.- American Family May 11. supplied, held in hand, Bcstrs. KRSI St. Louis Park, Minn. -Granted or stand mounted. WIBW -FM Topeka, Kan. -Topeka Bcstg. transfer of control from William E. Schons, $8260 Association Inc. et al., to Red Owl Stores Inc.; stock trans- WHIL -FM Medford, Mass. -Conant Bcstg. action; Schons will be employed as consul- Inc., changed from WISK. tant for six years by transferee for which WRMP (FM) Detroit. Mich.- Detroit Bcstg. he will be paid $1,666.66 per month plus Order any of these by mail. Write to RCA, Co., changed from WFME. out -of- pocket expenses incurred while on Dept. UD -22. Building 15 -5, Camden, N.I. WTFM (FM) Babylon, N. Y. -WGLI Inc., duty; he has agreed not to compete within Enclose check with your order and micro- changed from WGLI -FM. a 50 mile radius of St. Louis Park. Action phones will be sent prepaid. Whatever WMNI-FM Columbus, Ohio-North Ameri- May 17. your broadcast equipment needs. see RCA FIRST! can Bcstg. Inc. KBIA Columbia, Mo.- Granted assignment WTRN-FM Tyrone, Pa.-Tyrone Bcstg. Co. of license to Barrington KODA -FM Houston, Tex. -Taft Bcstg. Co., Bcstg. Co. (Aubrey RADIO CORPORATION changed from KHGM. D. and Elsie Reid own WKYB AM and FM, WIVI -FM St. Croix, V.I. -Radio American Paducah, Ky.). Action May 17. of AMERICA West Indies Inc. WTAW College Station, Tex. -Granted as- WMUL (FM) Huntington, W. Va.- Marshall signment of license to Radio Bryan Inc. University. (John H. Hicks Jr., pres., and Edward L. Francis, v.p., own KOLE Port Arthur); consideration $109,000 plus $16,000 to R. E. Ownership changes Lee Glasgow and Hardy C. Harvey for their agreement not to compete for 8 years within ACTIONS BY FCC 50 miles of Bryan. Action May 11. KAGE Winona, Minn. -Granted transfer WCHP Tuscumbia, Ala.- Granted assign- of control from Albert S. and Patricia W. ment of license from Carl and Harrod A. Tedesco to Merlin J. Meythaler (interest in Pugh to Bcstg. Corp. of Southwest (KCTA KMAQ Maquokita, Iowa), James B. Goetz

BROADCASTING, May 22, 1961 81 and Rex N. Eyler; consideration $105,000. (each 50 %) to Art Capitol Bcstg. Inc., of creased daytime power; dismissed as moot Action May 17. which Messrs. Hawkins and Boston are request by Baw Beese Bcstrs. Inc. (WCSR) WFCT Fountain City, Tenn. -Granted as- stockholders (80 %, 10 %), for $1,275. Mr. Hillsdale, Mich., that WLBC and WTRC signment of license to Radio Tennessee Inc. Hawkins is president of KVFC Cortez, Colo.; grants be made subject to specified condi- (Frederick L. Allman and Robert K. Rich- Mr. Boston is manager of Big Lake, Tex., tions. Comrs. Craven and Cross dissented. ards own WKYR Keyser, W. Va., have inter- Camber of Commerce. Ann. May 10. By memorandum opinion and order, est in WKBZ Muskegon, Mich., and Allman WKST New Castle, Pa., WKST -TV Youngs- Commission denied petition by applicants also has minority interest in WREL Lexing- town, Ohio -Seeks change in corporate name for reconsideration and grant of applications ton, Va.); consideration $60,000. Chmn. Min - from WKST Radio Inc. and WKST -TV Inc., of L. M. Hughey to increase power of sta- ow not participating. Action May 17. both to WKST Inc. No financial consideration WTWB Auburndale, Fla., from 1 kw to KERC Eastland, Tex. -Granted assignment tion involved. Ann. May 9. 5 kw, continued operation on 1570 kc, D, of license to Floyd Shelton (majority stock- KBBZ Laramie, Wyo. -Seeks assignment and Sugarland Bcstg. Co. for new am sta- holder KSTA Coleman, Tex.) and Billy J. of cp from Grady Franklin Maples to Leslie tion to operate on 1570 kc, i kw. D, in Fox, d/b as Eastland County Bcstg. Co.; con- P. Ware (98 %) for $4,762.49. Mr. Ware is Okeechobee, Fla. Comrs. Craven and Cross sideration $45.000; conditioned that assign- president and principal stockholder of dissented. Actions May 17. ment not be consummated until Mr. Fox KLPW Union, KYRO Potosi, KOKO War- of By memorandum opinion and order, severs his employment with station KRBC rensburg, all Missouri, and KZIX Fort Commission (1) granted petition by KLIX Abilene. Action May 17. Collins, Colo. Ann. May 11. Corp. (KLIX-TV ch. 11) Twin Falls. Idaho, KFMF (FM) Fort Worth, Tex. -Granted to withdraw protest; (2) vacated Feb. 18 assignment of cp to Trinity Bcstg. Co. (am 1960 order which stayed effective date of station KJIM Fort Worth); consideration Hearing cases Dec. 22, 1959 grants to Idaho Microwave Inc., $5,621. Some stockholders have individual for fixed microwave stations to carry pro- or collective interests in KJEM Oklahoma FINAL DECISION grams of three Salt Lake City, Utah, tv City, Okla., KODA (AM) and KHGM (FM) Commission en banc, by Comrs. Minow stations into Twin Falls for distribution Houston, and KRIG Odessa. Action May 11. (Chmn.), Hyde, Bartley, Lee, Craven, Ford there by community ant. tv system. Action KUKA San Antonio, Tex. -Granted assign- and Cross, took following action: May 17. ment of license to Por Favor Inc. (Alex A. By decision, Commission granted appli- By memorandum opinion and order, Coe, president); consideration $200,000. J. H. cation of Kingsport Bcstg. Inc., to change Commission denied petition by Leo Joseph Oppenheimer, asst. sec., has interest in Theriot for reconsideration of Commission facilities of station WKPT Kingsport, Tenn., action 19, 1961, him to KONO -TV San Antonio, and grant is con- from 1400 kc, 250 w, uni., 1550 10 of Jan. directing ditioned that it not be consummated prior to to kc, kw, show cause why license of his am best. D, and denied application of John K. Rogers station, ISLET Golden Meadow, La., should such time as Mr. Oppenheimer disposes of for new station to operate on 1550 kc, 1 kw, his interest in that station. Action May 17. not be revoked; granted April 10 petition D in Bristol. Tenn. Chmn. Minow and Com- by Broadcast Bureau to enlarge scope of WCMS Norfolk, Va.- Granted transfer of missioner Craven not participating; Comr. show cause order to include determination control from Cy Blumenthal to George Hyde dissented. July 5, 1960 initial decision Mr. Aubrey Crump; consideration $45.500 with looked toward this action. Action May 17. whether Theriot made any misrepresenta- agreements to become personally liable for tions to Commission. Action May 17. INITIAL DECISIONS By memorandum opinion and order, Commission denied joint petition by Finley notto compete for 8 years andt4 months in Hearing examiner Annie Neal Huntting the Norfolk area. Chmn. Minow not par- issued Bcstg. Co. (KSRO) Santa Rosa, KATY ticipating. Action May 11. initial decision looking toward grant- Sweetheart of San Luis Obispo Inc. (KATY) ing application of Northwest Bcstg. Co. to San Luis Obispo, KOMY Inc. (KOMY) Wat- WLOW Portsmouth, Va.-Granted (1) re- increase daytime power of station KVFD sonville, and McMahan Bcstg. Co. (KMAK) newal of license; (2) license for alternate Fort Dodge, Iowa, from 250 w to 1 kw, con- to (3) of control from Fresno, all Calif., make effective that part main trans.. and transfer tinued operation on 1400 kc, 250 w -N; condi- of Feb. '7 initial decision relating to their John Quincy. et al., to Providence Radio tions including construction not to com- applications for increased daytime power. Inc. (WICE Providence. and WDJD (FM) mence until decision has been reached in Warwick. R. I.): consideration $10,000 cash proceeding on application for increased day- By memorandum opinion and order, and $185.000. payable $52.000 cash and bal- time power of station KMLH Marshall, Minn. in proceeding on am applications of Mid - ance in quarterly installments over period Action May 16. America Bcstg. System Inc., Highland Park, 10 years, for notes held by transferors. Ill., Commission took following actions: (1) of Hearing examiner Basil P. Cooper is- denied petition by North Suburban Radio Chinn. Minow not participating. Action May sued initial decision 17. looking toward grant- Inc.. Highland Park, for conditional grant ing applications of Martin Theatres of Geor- of its application; (2) denied motion by APPLICATIONS gia Inc., to increase ant. height of station Elgin Bcstg. Co. (WRMN) Elgin, Dl., to WTVM (TV) ch. 9, Columbus. Ga., from clarify or enlarge issues; (3) granted North WAVC Boaz. Ala. -Seeks assignment of li- 1.160 ft. to 1.660 ft., and Columbus Bcstg. Suburban's motion to strike obi.ectionable cense from Vearl Cicero. sole owner. to Inc., to increase ant. height of station material in Elgin reply; and (4) on own Glenn M. Cornelius and L. D. Bently Jr. WRBL -TV ch. 3 Columbus, from 1,290 ft. to $33,000. Mr. Cornelius Is motion. reopened record for further evidence (46.67% each). for 1,790 ft. Action May 16. on Issue 8 as amended in memorandum current station manager of WAVC; Mr. opinion. is manager of WCRL Oneonta, Ala. Hearing examiner Basil P. Cooper issued Bentley initial decision looking toward (1) granting By memorandum opinion and order. Ann. May 8. applications of Franklin Bcstg. Inc., to In- KEOS Flagstaff. Ariz.-Seeks assignment Commission denied joint petition by appli- Inc. to crease power of station KMAR Winnsboro, cants for reconsideration and grant without of license from CLEM Radin Bcsty. La., from 500 w to 1 kw. and Leesville Bcstg. hearing applications of Ivy Bestg. Inc. John W. Ross and Alice F. Ross (50% each) Sears Co. to increase power of station KLLA Lees- (WOLF) Syracuse, N. Y.. Farm and Home for $60.000. Mr. Ross is employe of ville, La., from 250 w to 1 kw. both continu- Bcstg. Co. (WNBT) Wellsboro, Pa., and Roebuck. Flagstaff; Mrs. Ross is housewife. ing operation on 1570 kc, daytime only, and WESB Bradford, Pa., for increased daytime Ann. May 10. (2) denying for failure to prosecute appli- power from 250 w to 1 kw. and Batavia KJAX Santa Rosa, Calif.-Seeks assign- cation of Yam Bcstg. Inc., for new station Bcstg. Corp. (WBTA) Batavia, N. Y., for ment of license from Lew L. Gamble and to operate on 1570 kc, 250 w, D, in Opelousas, increased daytime power from 250 w to Joseph Gamble. equal partners. to John La. Action May 16. 500 w. all continued operation on 1490 kc Kesson Withers for $50.000. Mr. Withers Hearing examiner Elizabeth C. Smith with 250 w -N. Joint petition requesting is account executive for Twin State Bcstg. issued initial decision looking toward grant- simultaneous grant, based on mutual agree- Inc. Minneapolis. Minn.. and 33% owner of ing application of KCRA Inc., for renewal ment to accept whatever interference each real estate corp. Ann. May 15. of license of station KCRA Sacramento, may cause to other. could not be granted WABR Winter Park, Fla. -Seeks assign- Calif., conditioned to accepting such inter- in toto until favorable resolution of whether ment of license from Carl T. Langford. ference as may result to its operation from WBTA's proposal would cause unacceptable receiver, to James H. Sawyer (100 %) as grant of either of pending applications for interference to station CKCR Ontario. Cana- payment of outstanding debts. Mr. Sawyer new station to operate on 1340 kc in Oro - da. Comrs. Craven and Cross dissented. is owner of orange grove. Ann. May 9. vllle. Calif. Action May 11. By letter, denied request by Williams KTOP Topeka. Kan. -Seeks assignment Hearing examiner Herbert Sharfman is- County Bcstg. System. Bryan. Ohio, for waiv- of license from Charles B. Axton to KTOP sued initial decision looking toward ordering er of sections of rules to permit consolida- Bcstg. Inc. of which Mr. Axton is president, American Telenh ''ne& Telegraph Co. to pay tion of its application for new am station Ann. May 10. $14.541.21 to WSAZ Inc. (WSAZ -TV) Hunt- to operate on 1520 kc, 250 w. D, with appli- for $1.00. ington, W. Va.. for charges for use of pro- cation of Community Service Bcstrs. Inc. KSIG Crowley. La.-Seeks transfer of gram transmission chs. between Columbus, for new am station on 1520 kc. 500 w. D (250 26.000 shares in KcIG Bcstg. Inc. from Ed- Ohio, and Huntington. W. Va. Proceeding w during critical hours) in Ypsilanti, Mich. mund M. Reggie (20000). Edward E. Abdalla arose from complaint by WSAZ Inc., Action May 17. (3,000 each) at $3.50 alleg- and Herbert H. Abdalla ing that AT &T has charged greater corn - By memorandum opinion and order, per share. back to parent corp. to be held as pensatinn for use of chg. than is specified in stock. Ann. May 8. Commission on its own motion set aside treasury applicable tariffs. Action May 17. February 23 action which granted applica- KNOE Monroe. La. -Seeks assignment of tion of Peachbowl Bcstrs. Inc., to in- cp from James A. Noe, sole owner, to KNOE OTHER ACTIONS crease daytime power of station KUBA Inc. of which assignor is chairman of board. By memorandum opinion and order, Yuba City, Calif.. on 1600 kc. DA -N. from Ann. May 8. Commission denied petition by Interstate 1 kw to 5 kw continued nighttime operation WOKJ Jackson. Miss. -Seeks assignment Bcstg. Inc. (WQXR) New York, N. Y., with 500 w with engineering conditions: and of license from W. L. Kent and J. M. Mc- intervenor, for enlargement of issues in designated application for evidentiary hear- Lendon. equal partners, to Mr. McLendon proceeding on applications of Catskills ing on engineering issues; made station and Robert G. Nichols Jr. (each 50%). for Bcstg. Co.. Ellenville Bcstg. Co., and Ulster KGST Fresno. Calif., party to proceeding. $90.000 for Mr. Kent's interest. Mr. *ecClen- County Bcstg. Co. for new am stations in Action May 17. don is principal stockhnider in KOKY Little Ellenville, N. Y. Comr. Hyde dissented. By order, Commission dismissed peti- Rock, Ark.. KOKA Shreveport. La. and is at- By memorandum opinion and order. tions by Abilene Radio & Tv Co. and E. C. WENN Birmingham. Ala. Mr. Nichols Commission denied joint petition by Broad- Gunter for enlargement of issues in pro- torney. Ann. May 12. cast Bureau and Booth Bcstg. Co. (WIOU) ceeding on their applications for new tv sta- KTRC Santa Fe, N. M. -Seeks assignment Kokomo. Ind., Clinton Bcstg. Corp. (KROS) to tions to operate on ch. 3 San Angelo, Tex. of license from Garfield C. Packard Carl Clinton, Iowa, Truth Radio Corp. (WTRC) Mr. Gunter's application has been dismissed S. Goodwin (50 %) and Frances B. Goodwin Elkhart, Ind.. Illinois Bcstg. Co. (WSOY) his request, thus rendering petitions moot. (49.9 %) for $90.000. Mr. Goodwin is presi- Decatur. Ill.. WJOL Inc. (WJOL) Joliet, Dl., at dent of Santa Fe Bcstg. Inc.; Mrs. Goodwin Tri -City Radio Corp. (WLBC) Muncie, Ind., Action May 17. is housewife. Ann. May 10. and Radio Milwaukee Inc. (WRIT) Milwau- By memorandum opinion and order, KKIT Taos, N. M.-Seeks assignment of cp kee, Wis.. for reconsideration and grant Commission granted petition by American from Donald Boston and Jack W. Hawkins without further hearing applications for in- Colonial Bcstg. Corp. for review of chief

82 (FOR THE RECORD) BROADCASTING, May 22, 1961 PROFESSIONAL CARDS

-Established 1926 - GEORGE C. DAVIS JANSKY & BAILEY JAMES C. McNARY PAUL GODLEY CO. CONSULTING ENGINEERS Offices and Laboratories Consulting Engineer RADIO & TELEVISION Upper Montclair, N. J. 1339 Wisconsin Ave., N.W. National Press Bldg., 527 Munsey Bldg. Pilgrim 6 -3000 STerling 3 -0111 Wash. 4, D. C. Washington 7, D.C. FEderal 3-4800 Laboratories, Great Notch, N. 1. Washington 4, D. C. Telephone District 7 -1205 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Lohnes & Culver INTERNATIONAL BLDG. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS Munsey Building DI. 7 -1319 Engineering District 7 -8215 WASHINGTON, D. C. 930 Warner Bldg. National 8 -7757 1710 H St., N.W. Republic 7 -2347 Washington 4, D. C. P.O. BOX 7037 JACKSON 5302 Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 6, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

MAY & BATTISON L. H. Carr & Associates A. EARL CULLUM, JR. CONSULTING RADIO ENGINEERS KEAR & KENNEDY Consulting CONSULTING ENGINEERS Suite 805 Radio G Television 1302 18th St., N.W. Hudson 3 -9000 711 14th Street, N.W. Engineers INWOOD POST OFFICE 9, Washington 5, D. C. Washington 6, D. C. Fort Evans WASHINGTON 6, D. C. DALLAS TEXAS Fleetwood 7 -8447 REpublic 7-3984 Ave. Leesburg, Va. 1000 Conn. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

GEO. P. ADAIR ENG. CO. GUY C. HUTCHESON SILLIMAN, MOFFET & LYNNE C. SMEBY CONSULTING ENGINEERS ROHRER CONSULTING ENGINEER P.O. Box 32 CRestview 4 -8721 -Television AM Radio 1405 G St., N.W. -FM -TV Communications -Electronics 1100 W. Abram Republic 7 -6646 7615 LYNN DRIVE 1610 Eye St., N. W. Washington, D. C. ARLINGTON, TEXAS Washington 5. D. C. WASHINGTON 15, D. C. Executive 3 -1230 Executive 3 -5851 Member AFCCE OLiver 2 -8520 Member AFCCE

WALTER F. KEAN HAMMETT & EDISON JULES COHEN CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Consulting Electronic Engineer Associates CONSULTING RADIO ENGINEERS George Robert A. Jones 617 Albee Bldg. Executive 3 -4616 M. Sklom, Box 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 19 E. Quincy St. Hickory 7 -2401 1426 G St., N.W. San Francisco 28, California Riverside, Ill. (A Chicago suburb) KANSAS CITY 14, MISSOURI Washington 5, D. C. Diamond 2 -5208 Member AFCCE Member AFCCE

CARL E. VIR N. JAMES SMITH J. G. ROUNTREE JOHN H. MULLANEY CONSULTING RADIO SPECIALTY ENGINEERS CONSULTING ENGINEER and ASSOCIATES, INC. DIRECTIONAL ANTENNAS 8200 Snowville Road 2000 P St., N. W. Cleveland 41, Ohio P.O. Box 9094 5. DExter 3 -5562 232 jasmine St. Washington 6, D. C. Austin 17, Texas Tel. JAckson 6 -4386 Denver 22, Colorado Columbia 5 -4666 Member AFCCE 2 GLendale -3073 Member AFCCE Member AFCCE

A. E. Towr.e Assocs., Inc. PETE JOHNSON MERL SAXON NUGENT SHARP TELEVISION and RADIO Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER Consulting Radio Engineer ENGINEERING CONSULTANTS Applications Engineering -Field 622 Hoskins Street 809 -11 Warner Building 420 Taylor St. Washington 4, D. C. Suite 601 Kanawha Hotel Bldg. San Francisco 2, Calif. Lufkin, Texas District 7 -4443 Charleston, W.Va. Dickens 2 -6281 PR. 5 -3100 NEptune 4 -4242 NEptune 4 -9558 Member AFCCE

and M. R. KARIG & ASSOCS. KEITH WILLIAMS L. J. N. du TREIL ASSOCIATES, ARCHITECTS BROADCAST CONSULTANTS & ASSOCIATES PAUL DEAN FORD Consultants -Radio Station Design Engineering Applications CONSULTING RADIO ENGINEERS Management Programming 110 North Cameron Street Broadcast Engineering Consultant Virginia 10412 Jefferson Highway Sales Winchester, 4341 South 8th Street P. 0. Box 248 MOhawk 2 -2589 New Orleans 23, La. Planning Equipment layout Terre Haute, Indiana Saratoga Springs, N. Y. Phone: 721 -2661 Saratoga Springs 9300 Renovation Acoustic Design Wabash 2643

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE MONITORING CO. PRECISION FREQUENCY To Be Seen by 85,000° Readers 1..Yervicce PRECISION FREQUENCY MEASURING SERVICE -among them, the decision -making MEASUREMENTS SPECIALISTS FOR AM -FM -TV station owners and manag- o AM -FM -TV ers, chief engineers and techni- 103 S. Market St., 445 cians-applicants for am, fm, tv .Ilreeetory Lee's Summit, Mo. Cambridgeo38,Cambridge Mass. and facsimile facilities. Laclede Kansas City, 4 -3777 Phone TRowbridge 6 -2810 °ARB Continuing Readership Study

BROADCASTING, May 22, 1961 83 hearing examiner's March 3 order insofar Routine roundup KNOE Monroe, La.- Granted assignment as it dismissed with prejudice "applications" of cp to KNOE Inc. for changes in facilities of stations WKBM- COMMENT TIME ON BROADCAST APPLI- WPSD -TV Paducah, Ky.- Granted mod. of TV (ch. 11) Caguas, and WSUR -TV (ch. 9) CATION FORMS POSTPONED BRIEFLY cp to change type of driver for vis. and aur. Ponce, P. R., which were granted Nov. 22, PENDING ISSUANCE OF CERTAIN RE- amplifiers. 1980, but effective date later postponed pend- VISIONS. WLUK -TV Green Bay, Wis.- Granted mod. ing hearing on protest by WKAQ -TV San By order, Commission extended time for of cp to change ERP to vis. 316 kw, aur. 158 Juan; affirmed March 3 order insofar as filing comments in proceeding on amend- kw, ant. height to 1,260 ft., change trans. terminating proceeding but set it aside in all ment of sect. IV of broadcast application location (Same description), change in co- other respects; and cancelled cp which forms concerning statement of program ordinates only, type trans., type ant., and American tendered for cancellation on Feb. service from June 1 until further order. make changes in equipment. 20. Comr. Lee dissented with statement in However, in so doing Commission indicated Following stations were granted exten- which Chmn. Minow and Comr. Craven its desire to expedite this proceeding and, sions of completion dates as shown: KJEO joined. Action May 17. accordingly, will as quickly as possible issue (TV) Fresno, Calif. to November 18; WELI- further notice setting forth certain revisions TV New Haven, Conn., to November 22; By memorandum opinion and order, of its notice of proposed rulemaking of K7OCE Elephant Mountain Tv Club Inc., Commission denied petition by Robert B. Daggett. Calif. to November 18. Brown, Taylorsville, N. C., for mod. of issues Feb. 17, 1961. Meanwhile, no useful purpose in proceeding on his application and those would be served by interested parties ex- Actions of May 12 of Stuart W. Epperson, North Wilkesboro, pending time and effort to comment on WKST -AM -TV Youngstown, Ohio- Grant- N. C., and Felix C. Abernethy, Granite Falls, presently outstanding proposals. Action May ed assignment of licenses to WKST Radio N. C., for new am stations. Comr. Craven 11. Inc. and WKST -TV Inc. dissented. Action May 17. BROADCAST ACTIONS KEZY -FM Anaheim, Calif.- Granted as- by Broadcast Bureau signment of license to Radio Orange Coun- By order, Commission stayed effective ty Inc. date of March 29 initial decision which Actions of May 16 looked toward denying application of North- KOA -FM Denver, Colo. -Granted mod. of east Radio Inc., to increase power of station KLOR -TV Provo, Utah -Granted involun- cp to change transmision line and increase 57 WCAP Lowell, Mass., from 1 kw to 5 kw, tary assignment of license to A. Dean Jeffs, ERP to kw. continued operation on 980 kc, D pending trustee in bankruptcy. Inkom Tv Assn., Inkom, Idaho-Granted further review by Commission. Action May KKIT Taos, N. M.- Granted assignment of cps for two new vhf tv translator stations - 17. cp from Donald Boston and Jack W. Haw- one on ch. 11 to translate programs of KID - kins to same plus Louise Hawkins d/b under TV (ch. 3), and the other on ch. 13 to trans- By order, Commission granted petition same name. late programs of KIFI -TV (ch. 8), both by WORZ Inc.. and directed and authorized KJCF Festus, Mo.- Granted mod. of cp to Idaho Falls, Idaho. acting secretary to permit petitioner's coun- change type trans. sel. and counsel for other parties in Orlando, Action of May 5 Fla., ch. 9 tv proceeding to examine in Action of May 15 Boyes Tv Club, Boyes, Mont.-Granted cp secretary's office and in presence of all coun- Hulett Tv Club, Hulett, Wyo.-Granted cp for new vhf tv translator station on ch. 13 sel wishing to participate, papers specified for new vhf tv translator station on ch. 13 to translate programs of KDSJ -TV (ch. 5), as "Mack Diary" for requested period of to translate programs of KOTA-TV (ch. 3) Lead, S. D. Aug. 10, 1955 to June 7, 1957. Action May 17. Rapid City, S. D. Action of May 4 On petition by WIBC Inc., Commission extended from 20 to 30 minutes time for Actions of May 11 Imlay Tv, Imlay, Nev.- Granted cp for oral argument by each party in Indianapolis, R. F. Edouart, Trancas, Calif.- Granted cp new vhf tv translator station on ch. 4 to Ind. tv ch. 13 proceeding. Action May 17. for new translate programs of KOLO -TV (ch. 8), uhf tv translator station on ch. 74 Reno, Nev.; condition. By order, Commission, in consideration to translate programs of KTLA (ch. 5) Los of exceptions contending that Radio Associ- Angeles, Calif. Actions of May 11 ates, Inc., and WLOX Bestg. Co., applicants Garden County Tv Booster Co., Oshkosh WISE Asheville, N. C.- Granted license for tv ch. 13 in Biloxi, Miss., should be re- and Lewellen, Neb.- Granted cps for two covering installation of new alternate main compared, and changes in membership of new vhf tv translator stations -one on ch. 12 trans. Commission, delineated permissible scope to translate programs of KNOP -TV (ch. 2) WCRS Greenwood, S. C.- Granted license of May 18 oral argument and ordered that North Platte, Neb., other on ch. 8 to trans- covering increase in daytime power, new parties may argue not only to specific issues late programs of KHPL -TV (ch. 6), Hayes trans. and ant. changes. on remand, but to overall comparison of Center, Neb. Metropolitan Bcstg. Corp., Washington, applicants. Action May 12. Texline Lions Club, Texline, Tex. -Granted D. C., Peoria, Ill., New York, N. Y., Phila- KRPM (FM) San Jose, Calif. -Designated cps for two new vhf tv translator stations - delphia, Pa., Cleveland, Ohio, Scitutate, for hearing application to increase ERP on one on ch. 13 to translate programs of Mass.-Granted mod. of cps and licenses 98.5 me from 3.3 kw to 46.2 kw, and ant. KGNC -TV (ch. 4) Amarillo, Tex.; other on to change name to MetroMedia Inc. height from minus 157 ft. to 1.834 ft.; made ch. 2 to translate programs of KFDA -TV WMAR -TV Baltimore, Md.- Waived sect. Federal Aviation Agency, KAFE, KCBS -FM (ch. 10) Amarillo, Tex. 3.613(b) of rules and granted mod. of li- both San Francisco, and KXRQ Sacramento, cense to change studio location. parties to proceeding. Action May 17. Actions of May 15 WDIC Clinchco, Va.- Granted mod. of cp Aaron B. Robinson, Holly Springs, Miss. KGCA Rugby, N. D.- Granted assignment to change type trans. -Designated for hearing application for of cp to Rugby Bcstrs. Inc. WGHC Clayton, Ga.- Granted mod. of new am Station to operate on 1500 kc, 1 kw. D, on sect. 3.15(b) concentration of control and programming issues. KGMS Sacramento, Calif.- Designated for SUMMARY OF COMMERCIAL BROADCASTING hearing application for transfer of control to Capitol Bcstg. Co. on sect. 3.25(a) multiple Compiled by BROADCASTING May 18 ownership issue. Comrs. Craven and Cross dissented. ON AIR CP TOTAL APPLICATIONS Lic. Cps. Not an air For new stations Ebony Enterprises Inc., Chadbourn, N. C. -Designated for consolidated hearing appli- AM 3,532 48 127 815 cations for new daytime am stations to oper- FM 801 69 198 125 ate on 1590 kc-Ebony with 1 kw, and Peal TV 486' 56 88 97 with 500 w. Action May 11. Radio Quests Inc., WHOT Inc. (WHOT) Campbell, Ohio- Designated for consolidated OPERATING TELEVISION STATIONS hearing applications of Radio Quests for new am station to operate on 1330 kc. 500 w, Compiled by BROADCASTING May 10 DA -D, and WHOT to facilities change from VHF UHF TV 1570 kc, 1 kw, DA -D, to 1330 kc, 1 kw -N, 500 w -LS. DA -2; made WJPS Evansville, Ind., Commercial 464 78 542 WHAZ Troy. WEVD New York, WPOW New Non-commercial 38 17 55 York, all N. Y., WFBC Greenville, S. C., and WTRX Flint, Mich., parties to proceeding. Action May 11. Linton D. Hargreaves, Duluth, Minn. - COMMERCIAL STATION BOXSCORE Designated for hearing application for new Compiled by the FCC (March 31, 1961) am station to operate on 1390 kc, 500 w, D; made Federal Aviation Agency party to AM FM TV proceeding. Action May 11. Licensed (all on air) 3,530 791 486' WITV (TV) ch. 17 Fort Lauderdale, Fla. Designated for consolidated hearing applica-- Cps on air (new stations) 31 65 55 tions of WITV for renewal of licenses and Cps not on air (new stations) 150 206 89 Board of Public Instruction of Dade County Total authorized stations for new tv 3,711 1,062 641 station to operate on ch. 17. Applications for new stations (not in hearing) 560 71 25 WITV has been off air since May 11, 1958. Comr. Craven not participating. Action Applications for new stations (in hearing) 196 24 54 May 17. Total applications for new stations 756 95 79 Hazelhurst Radio, Hazelhurst, Ga.- Desig- Applications for major changes (not in hearing) 510 57 nated for consolidated hearing applications 35 for new daytime am stations to operate on Applications for major changes (in hearing) 208 4 16 1480 kc, with 1 kw. Action May 17. Total applications for major changes 718 61 51 Massillon Bcstg. Inc., Norwood, Ohio, Licenses deleted 1 0 1 Covington Bcstg. Co., Covington, Ky.- Desig- Cps deleted 1 3 0 nated for consolidated hearing applications for new daytime am stations to operate on 1320 kc with DA- Massillon, Covington, and 'There are, in addition, 10 tv stations which are no longer on the air, but retain their Kenton with 500 w, and Mossman with 1 licenses. kw; made WHOK Lancaster, Ohio, party to proceeding. Action May 17.

84 (FOR THE RECORD) BROADCASTING, May 22, 1961 cps to change ant.-trans. site 950 northwest eliminate interference ratio pertaining to sideration and to delete issue and contingent of present site (same description) and ex- Stations 20 kc apart. request to enlarge issues by Beacon Bcstg. tension of completion date to June 20. Commission on May 10 granted request System Inc. Grafton -Cedarsburg, Wis., in by Rollins Telecasting Inc. (WPTZ), North am proceeding. Action May 10. Pole, N. Y., and extended from May 12 to Granted petition by Western Bcstg. Action of May 8 May 26 time to file reply comments in Syra- Corp. to extent that it involves dismissal cuse and Rochester. N. Y., tv rulemaking of its application for am facilities in Green WDET -FM Detroit, Mich.- Remote con- proceedings. Tree. Pa.. but dismissed application with trol permitted. prejudice. Application was consolidated for hearing with am applications of WXEN By Commissioner Robert T. Bartley Xenia, Ohio. Action May 10. Actions of May 10 Dismissed as moot petition by Hoosier Scheduled oral argument for May 16 at WLIQ Mobile, Ala.- Granted license for Bcstg. Corp., for extension of time to re- 9 a.m. on petition by WACO Bcstg. Corp. am station. spond to petition by Independent Indianap- I WACO -FM) Waco, Tex., to terminate pro- Granted licenses for the following fm olis Broadcasting Corp., to enlarge issues in ceedings on its application. Action May 11. stations: KEZY -FM Anaheim. Calif., and proceeding on their applications for am Continued from May 15 to May 19 hear- specify studio location same as trans. loca- facilities in Indianapolis, Ind., et al. Action ing on petition by Mt. Holly- Burlington tion and specify type trans.; WDAF -FM May 12. Bcstg. Co., for leave to amend its appli- Kansas City, Mo.; KWOA -FM Worthington. Granted petition by Broadcast Bureau cation for am facilities in Mt. Holly, N. J. Minn.; WBOS -FM Brookline. Mass.; WESU and extended to May 16 time to respond to Action May 15. (ED) Middletown, Conn. petition by KORD Inc. for reconsideration Scheduled oral argument for May 16 KGAF -FM Gainesville, Tex. -Granted li- and other relief in proceeding on its appli- on applicants' joint request for approval of cense covering change in ERP and ant. cation for renewal of license of station agreement in proceeding on applications of height and Installation of new ant. KORD Pasco, Wash. Action May 11. Suburban Bcstg. Co., and Camden Bcstg. WJMA Orange, Va.- Granted license cov- Granted petition by Catskills Bcstg. Co., Co., for fin facilities in Mount Kisco, N. Y.. ering increase in daytime power. Ellenville Bcstg. Co., and Ulster County and Newark. N. J. Action May 11. WKBI St. Marys, Pa.- Granted license Bcstg. Co.. and extended to May 16 time to covering increase in daytime power, change reply to comments of Broadcast Bureau on By Hearing Examiner Thomas H. Donahue type trans. for nighttime use and installa- their joint petition for reconsideration and Upon request by applicant, corrected tion new trans. for daytime use (2 main clarification, and /or grant without hearing transcript of April 26 prehearing confer- trans.). of their applications for am facilities in ence, and on examiner's own motion cor- WIRY Plattsburgh, N. Y.- Granted license Ellenville, N. Y. Action May 11. rected transcript for April 25 and 28 in covering increase in daytime power, instal- various respects allowing 5 days for objec- lation new trans. and DA daytime. By Chief Hearing Examiner tions in proceeding on applications of WPFB -FM Middletown Ohio -Granted li- James D. Cunningham Palmetto Bcstg. Co. for renewal of license cense covering installation of new trans. of station WDKD Kingstree, S. C., and for and increase in ERP. Granted petition by United Best*. Inc., license to cover. Action May 9. WTRO Dyersburg, Tenn.-Granted license to dismiss its application for fm facilities in covering installation of new trans. Beverly, Mass., but dismissed application By Hearing Examiner Asher H. Ende KGY Olympia, Wash.-Granted license with prejudice and retained in hearing Scheduled further prehearing confer- covering changes in ant. system (increase status application of Puritan Broadcast Serv- ence for May 15, at which time examiner height). ice Inc., for fm facilities in Lynn, Mass. will hear argument on petition by Inde- KUGN Eugene. Ore. -Granted license Action May 9. pendent Indianapolis Broadcasting Corp., covering change in ant.- trans. and studio Granted motion by Florida- Georgia Tv for reconsideration and restoration of ini- locations. Inc., and extended from May 15 to May 22 tially scheduled hearing date or alternative KCJB Minot, N. D.- Granted mod. of li- time for all parties to file replies to pend- relief and take such further action as is ap- cense to change name to North Western ing petition by Jacksonville Bcstg. Corp. to propriate, provided that parties shall be Enterprises Inc. amend its application in Jacksonville, Fla., granted specified four -day period to file KSJB Jamestown, N. D.- Granted mod. of W ch. 12 proceeding. Action May 12. any oppositions they desire in proceeding license to change name to Great Western Granted petition by Suburban Bcstg. on Independent's application for new am Enterprises, Inc. Inc., Jackson, Wis., for leave to file supple- WSIX -AM -FM Nashville, Tenn. -Waived ment to opposition to petition for recon- Continued on page 91 sect. 3.30(a) of rules and granted mod. of ]incenses to extent of permitting establishment of main studio at 441 Murfreesboro Road, 0.6 miles southeast of present city limits of Nashville. Waiver authority to end This new Collins designed and manufactured AM trans- when current annexation plan is finalized. WNOE New Orleans, La.- Granted mod. mitter features unparalleled accessibility: the RF and of license to operate main trans. by remote control; conditions. audio chassis swing out and the power supply tilts up KINY Juneau, Alaska -Granted cp to re- to expose all components. place expired permit for installation of new Its bold, clean -cut appearance trans. is in keeping with its advanced interior. It's the new WGAU -FM Athens, Ga.- Granted cp to install new trans. Collins 1,000/500/250 watt 20V -3 AM Transmitter. KFMF (FM) Fort Worth, Tex. -Granted cp to replace expired permit for fm station. COLLINS RADIO COMPANY CEDAR RAPIDS. IOWA DALLAS. TEXAS NEWPORT BEACH, CALIF. WFMB (FM) Nashville, Tenn.- Granted op to install new trans. and increase ERP to 35 kw. WARC Milton, Pa.- Granted mod. of cp to change ant.- trans. location; main studio location; change type trans.; make changes in ant.- ground systems; remote control permitted. KSAL Salina, Kan. -Granted mod. of cp to delete request for remote control operation of alternate main trans. KWLM Willmar, Minn.-Granted mod. of cp to change type trans. WMEV -FM Marion, Va.- Granted mod. of cp to change type trans. and type ant:; ERP 3.4 kw. Following stations were granted exten- sions of completion dates as shown: WCSI- FM Columbus, Ind., to July 15; WSJC Ma- gee, Miss., to June 15; KWRV McCook, Neb.. to June 15; WCHL Chapel Hill, N. C.. to October 26: WSHR (FM) Shorewood, Wis., to November 7; WLOS -FM Asheville, N. C., to November 1; WSJS -FM Sacramento, Calif., to November 1; KGPO (FM) Grants Pass, Ore., to July 15; WBAA -FM West Lal fayette, Ind., to November 10; WMEV -FM Marion, Va., to June 30. KALV Alva, Okla.- Granted extension of authority to Aug. 30 to sign -off at 7 p.m. KNOG Nogales, Ariz.- Granted authority to operate from 7 a.m. to 7 p.m. daily for period ending Sept. 30. WMSA Massena, N. Y.- Granted extension of authority to Sept. 12 to sign -off at 9 p.m.

ACTIONS ON MOTIONS Commission on May 12 granted petition by Assn. of Federal Communications Con- features: stable crystals to eliminate crystal ovens conservatively -rated components thermal sulting Engineers and extended from May time -delay circuitry automatic voltage sequencing air forced directly on tubes For informa- 15 to June 15 and from May 25 to June 26 time to file comments and replies in matter tion, contact your Collins sales engineer, or write direct. of amendment of Sect. 3.182(w) of rules to

BROADCASTING, May 22, 1961 85 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 20¢ per word -$2.00 minimum HELP WANTED 25¢ per word-.f2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE advertising require display space. All other classifications 30¢ per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting 1735 DeSales St., N.W., Washington 6, D.C. packages submitted, charge for mailing (Forward remittance separately, please). All transcriptions, photos, APPLICANT: If transcriptions or bulk $1.00 or responsibility for their custody or return. etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability

RADIO Help Wanted-(Cont'd) Help Wanted- (Cont'd) Help Wanted - Management Announcers Announcers Announcer with first class ticket, mainte- Wanted -Good air salesman who desires to Wanted: Manager with small to medium nance is secondary. Box 928D, BROAD- advance to responsibility of Programs - market experience for Indiana independent Operations Manager. Our man is dissatis- daytime station. Prefer past managerial ex- Wanted -Best young dj in modern radio! fied with being a staff announcer. He is consider We're not top 40-but we're a leading "live willing to work hard and to eat and sleep et along radio. If you think you want a creative slsnrinniaitoaeexpeece gg104F, wire" operation in major Michigan market. with people. Send all replies to Box Send details and tape to Box 170F, BROAD- challenge with increased responsibility, con- BROADCASTING. tact immediately, Davis, KCAP, Helena, CASTING. Montana. Sales Announcer -DJ with good commercial de- Progressive, production- minded station delivery. Educated, reliable, industrious. Pro- sires first ticket announcer. Salary open. duction station, medium market. Resume New building, new Collins equipment. Home Baltimore -Good money and top future for and tape. Box 198F, BROADCASTING. on premises available if desired. WMVO, salesman who is looking upward. Multiple Mount Vernon, Ohio. chain. Box 756E, BROADCASTING. Experienced, well- educated announcer for south Texas network station. Box 277F, "The Gold Capital needs Southwest, medium market. Ex- BROADCASTING. of the World" you! Salesman- . if you have at least 2 years experience, cellent opportunity with aggressive station. board and announcing, and can pull a Established accounts. Box I97F, BROAD- Announcer with first class ticket for Virginia "good- music" show. Send CASTING. daytimer. Light maintenance. Send tape and happy morning resume. Box 360F, BROADCASTING. tape, picture and resume to WSAC, Box New Jersey -excellent opportunity for good tail, Fort Knox, Ky. Elgin 1 -3121. Immediate producer. Jersey Eastern Pennsylvania 250 watt fulltimer opening for announcer and /or copywriter. e. Box 265F, BROADCASTING. needs an announcer with at least two years experience. Must be good board man. Start Wanted immediately, an announcer with first Opportunity for energetic salesman of good $85 a week with regular raises. Interview licenses for combo operation. Announcing character for network station in Texas necessary. All tapes will be returned. Send important with engineering secondary. Con- resort city. Box 274F, BROADCASTING. tape and resume to Box 404F, BROAD- tact immediately Pinkney Cole, WTRO, CASTING. Dyersburg, Tenn. Atwater 5 -4173. East Tenn. daytimer needs young, aggres Combination chief engineer- announcer; sive experienced small market salesman for Northeast 5 kw clear channel needs staff ex- sales manager in single station market. Op- announcer. Quality programming, large staff, cellent physical plant and working condi- portunity to settle down in small college modern facilities and prestige position. This tions; starting salary $100 per week; contact town. Salary, commission, multiple station large market makes this an outstanding op- E. Dean Finney, WTWN, St. Johnsbury, ownership. Box 310F, BROADCASTING. portunity for the right man, No shouters Vermont. please. Good pay and company benefits. Wanted salesman for regional and agency Send complete resume, tape and recent Experienced announcers wanted for morning sales. Midwest group of network affiliated photo to Box 405F, BROADCASTING. and night shows 15 year old major south- radio and television stations. You must be eastern market station. Friendly staff, fine capable, energetic and of the highest integri- Announcer with flair for production and working conditions, lots of tape cartridge ty. Box 350F, BROADCASTING. well -rounded experience. First ticket would production. Require good voice, sober, and help. Interview Chicago area required. Box history of permanence. Tape, photo and Wisconsin, salesman who loves to sell, ex- 408F, BROADCASTING. resume will be returned. George Weiss, cellent opportunity for good producer. Box 3504 Time /Life Bldg., New York 20. 380F, BROADCASTING. If you're a fast -paced swinger who will enjoy a good hard fight . If you feel that all Florida calls . Salesman who wants to sell. Technical you need is a chance . . If you'd like to This high rated station in metropolitan live in the state of Washington, you may be Florida has the audience that sponsors want the man we want. We'll never know if you Chief engineer for established am directional . Good guarantee plus active account list. don't send us tape and resume. Write Box east central. Excellent opportunity with Send complete resume to Box 389F, BROAD- 412F, BROADCASTING. multiple ownership. Box 410F, BROAD- CASTING. CASTING. Swingin' dj's- Hard -hitting newsmen. Large Air salesman with at least a year's experi- chain on the lookout for top talent for top Chief engineer for North Carolina full time ence needed for a highly rated 250 Pennsyl- markets. Looking for entertaining person- station. Must be thoroughly experienced in vania station. Send tape, background and alities -not announcers. Looking for dramatic, all phases of maintenance. No announcing. salary expected in first correspondence. Box creative, enthusiastic newsmen -not "Golden Preference will be given to active amateur 398F, BROADCASTING. Voice" announcers. If you qualify, send radio operator. Box 429F, BROADCASTING. tape and resume, today to Box 418F, Space salesman wanted. Business publication BROADCASTING. First phone announcer for new station going has opening for young advertising space on air in June. WCCF, Punta Gorda, Fia. salesman. Location: New York office with Live top 40 dj with personality for eastern NEptune 9 -1580 or NEptune 2 -1101. territory travel. Prefer man with minimum major market station. Replies confidential. of three years sales experience advertising Rush tape, resume. Box 422F, BROADCAST- Chief engineer for WIKE, Newport, Ver- media. Write giving details of age, educa- ING. mont; full time outlet; starting pay $100 tion, job experience, references, salary de- per week; excellent physical plant and sired to Box 409F, BROADCASTING. Experienced announcer-dj for Virginia inde- working pendent. Salary commensurate with ability. conditions; contact E. Dean Finney, Wanted-Experienced salesman Florida east Send tape, resume, and recent photo with WTWN, St. Johnsbury, Vermont. coast in 1st market. Write Box 429F, BROAD- salary expected to General Manager, WCFV, CASTING. Clifton Forge, Virginia. Production -Programming, Others California adult pops fulltime kilowatt offers Immediate opening, dj to join our person- five figure opportunity for livewire salesman. ality team. We feature versatile voices, Texas station needs experienced dependable Announcing -copy background important. bright style, lively pace. No hysteria. Ideal traffic manager. Box 275F, BROADCASTING. Personal interview necessary. Radio Station conditions. No maintenance. Top ratings, KIDD, P.O. Box 1070, Monterey, California. staple market of 350,000. Do you qualify? Experienced, persuasive copywriter for net- Send tape and photo to Ed K. Smith, WCMB, work station Texas resort city. Box 276F, KRAM, number one station in Las Vegas, Harrisburg, Penna. BROADCASTING. Nevada, with average 38% share of audience 18 hours daily has opening for experienced, Now auditioning for mature announcer ex- Radio program director for major Ohio aggressive salesmen (2). $100.00 weekly draw perienced in adult programming. Must run market station. Must have at least 5 years against 20% commission. Send photo and tight board. New Equipment- wonderful experience. No rock and rollers. Send all resume to Ted Oberfelder. city. Tape resume, photo and salary to information with recent snapshot. Box Program Director, WKLZ, Kalamazoo, Mich. 353F, BROADCASTING. 2 salesmen- announcers -newsmen able to gather and sell own newscasts. Fine oppor- Morning man, experienced bright rating Copy-writer -Experienced, production mind- tunity in area of perfect weather. Mail tape. conscious. Top 40. Tape, resume, salary de- ed, with ability to write hard sell. Good picture, resume. Gordon Allen, 533 Lincoln sired immediately to WMEX, 70 Brookline salary. Send samples, resume and photo to South, Salem, Oregon. Avenue, Boston 15, Mass. WFDF, Flint, Michigan.

86 BROADCASTING, May 22, 1961 Help Wanted-(Cont'd) Situations Wanted (Cont'd) Situations Wanted ( Cont'd) Production- Programming, Others Announcers Announcers

Newsman -To head news department-gath- A -OK all the way . . 5 years experience, Negro personality announcer. Looking for er, write, and deliver news -want man with swingin personality. Definite asset to any radio work three hundred mile radius of 1st class ticket, but no maintenance. Write organization. Box 351F, BROADCASTING. Philadelphia. Two years experience, very Box 362F, BROADCASTING. tight production, will sell time, married. Nightwatch. Evenings. Young di. New ideas. Tape and resume upon request. Box 420F, Morning newsman to handle both reporting Top 40. Available early July. Tape, info. BROADCASTING. and on -air work. Must be topnotch. Chance Box 355F, BROADCASTING. for some tv for right man. Box 393F. Dependable veteran 27, married with first BROADCASTING. Announcer, dj, pd -20 years experience. Im- phone and little experience desires op- mediately. Want permanent position. Box portunity to prove himself. Prefer chance to Radio newsman for northeast regional in- 358F, BROADCASTING. do sports and play -by -play, but this can dependent. Give detailed report on present come later. California or Nebraska areas and past news employment. Must be experi- Baseball, football, basketball. You name it. preferred, but not essential. Mel Armijo, 329 enced in rewrite, deskwork, mobile unit I'll broadcast it. Looking for station that E. 81 St., Los Angeles 3, California. operation, beep interviews, air delivery and wants top rated sports department. I can investigative reporting. Include copy and give you that rating. Box 363F, BROAD- Ron Cauwenbergh . disc jockey. Market tape covering all above mentioned phases. CASTING. 4 -8075, 415 East 7th, Hays, Kansas. Box 423F, BROADCASTING. Michigan state graduate, 4 years experience, Family man wants permanent position im- Copywriter. Must have experience. Group seeks announcing position. Box 373F, mediately. Mgine years experience news, station with company benefits. Send con- BROADCASTING. with tinuity and background to Bill Eure, WRAP, Gooding, 7308 Easto Minnezona, Sottttsodaalé P.O. Box 598, Norfolk, Virginia. Attention top 40's: Need ratings? Try a Arizona, WHitney 6 -9155. Resume, refer- real personality and get results. Box 379F, ences on request. BROADCASTING. RADIO Announcer available immediately, college Write me now! Save resume. I'll await good degree, 1 year teaching experience, married. position. DJ now, management in future. 25, 2 years small market experience, south Presently morning -afternoon di, tight board; or west. Call or write collect, Richard Han- Situations Wanted -Management live me; special events; good interview; son, Haleyville, Alabama, 486 -3362. sales; resume explains further. Midwest. Assistant manager, administrative assistant. Box 381F, BROADCASTING. Professional air personality available. Will program manager, other executive. 13 years build and increase your audience rating and experience radio -tv. Familiar current in- Upper midwest, 3 years experience radio and sponsor satisfaction. Major metropolitan dustry, labor and government matters. light tv. Modern sound, married, family, market experience with top rated show. Trouble shooter. Now operations manager want to settle with future. Box 384F, Salary open. First class ticket, family man, major market 50 kw. 28, family. Box 225F, BROADCASTING. strong air salesman. Interested stations in BROADCASTING. medium or major markets anywhere are Two dj's young- experienced -versatility- invited to contact Woody Lester, 6408 Alamo. Looking for a general manager- salesman- production. Give us a try. Box 388F, Springfield, Va. (Washington, D. C. suburb) announcer- copywriter all in one. I'm your BROADCASTING. or phone FLeetwood 4 -5524. man. Northeast. Box 333F, BROADCASTING. Currently pd -jock with New England num- Strong, fast -paced news, sports, play -by- Radio manager -15 years experience, all ber one top 40 personality station in metro play B S J 6 years commercial experience. phases-heavy on sales. Married. father and market. Ideas and promotions have made Worked large market top -40 format. Also college graduate. Box 356F, BROADCAST- station dominant number one. Individual middle road music programs. Worked Michi- ING. show has station's highest ratings. Manage- gan, Ohio markets. Location definitely sec- ment has decided to take over programming. ondary to job, but prefer midwest, south- Manager -co -owner just sold interest. Ex- Swinger, voices, inserts, college man. eight west. Richard L. Peters, 16 Morris Avenue, perience launching new stations, all phases Years experience. Want to stay in pd work Athens, Ohio. adult radio. Prefer small or medium market, but will take jock job in major. Box 394F, Wisconsin. Ohio. Indiana, Illinois. Box 403F, BROADCASTING. Announcer- copywriter -third phone, 11 years BROADCASTING. experience. Top personality. Snappy copy. Alert young man seeks staff announcing Married. Minimum $100.00. Write or call - Four years station manager in Texas, Vir- position. Broadcast school grad. College. Charlie Lord, Route 3. Box 645, Deland, ginia. 1st phone. Presently sales engineer Ready and raring to go. Tape available. Florida, REdwood 4 -7416. for major equipment manufacturer. Forte Box 396F, BROADCASTING. in sales, administration and play -by-play. Announcer -dj, 3 years experience, college. Available as manager or assistant manager Swingin' deejay with first class ticket and married. 27. Strong on news. Adult, rock medium market station. Minimum salary re- major market experience seeks relocation. music. Immediate availability. Don Lovett, quirements. Reasonable for performance Able family man. Salary open. Box 406F, 2208 S. Park Drive, Birmingham, Ala. STate guaranteed. Personal interview required. BROADCASTING. 7 -2285. Some investment possible. Box 370F, BROADCASTING. Sports announcer. Nine years experience Young, ambitious announcer wants summer play -by -play. finest references. Box 397F, fill -in work. Radio -tv college major. Eager Manager /sales manager for small or medium BROADCASTING. to learn, willing to work. Alan Mitchell, 710- market station; heavy on local, regional 12th, West, Des Moines, Iowa. sales. Fifteen years experience all phases station operation. Would also purchase stock Have quality station? We'll travel! Husband interest. Highest industry references. Box and wife, fugitives from formula operation, Sports announcing primarily, news, d -jay, 413F, BROADCASTING. extensive music -show business background. sales, no drifter, six years experience. col- strong housewife appeal. Create and perform lege graduate, single, will travel. good ref- jingles. Willing assist station copy and music, erences, Gary Shively, Box 566, Portsmouth, Sales if needed. Capable large market, consider Ohio. any size. Phone NYC Virginia 7 -5144 or Box Excellent references to back up mature, 399F, BROADCASTING. Available 2nd week June, swinging di, 1st married, experienced, radio -television June phone, sharp production man. I'm different. graduate seeking sales position. Will con- send tape to show why. If you want sales. Box 280F, Announcer -First phone, experienced. mar- will sider announcing- BROAD- ried, anywhere, available. Box 407F, BROAD- something more than a hired hand. and can CASTING. CASTING. shell out $125 a week. lets talk. Bill Taylor, EM 6 -1880, 2601 Sharon Road, Charlotte, Idea Salesman, 30, radio major available, N. C. midwest -west, look no further, your search Announcer -dj. Experienced. Bright sound, has ended. Box 383F, BROADCASTING. authoritative news, not a floater. Box 411F, BROADCASTING. Technical Announcers If you want a responsible air personality, answer this ad. 16 years experience and Chief engineer ... experienced all phases: DJ, 24, draft -free, one year experience, administrative, construction, maintenance. amazing. Ad -lib, extraordinary potential, proof of performance from managerial and measurements, proofs. Now employed, seek 40,' anywhere. Box 285F, sales levels to prove it. Adult, mature air comic bonus. "top personality. Married. Two children. My past better oportunity. Box 307F, BROADCAST- BROADCASTING. air results permit me to guarantee you a ING. Experienced first phone dj bright, fast paced, successful air sound. Professional work. personality. tight production. Box 289F, Let's try it! Box 414F, BROADCASTING. Experienced engineer am-fm, construction. BROADCASTING. proofs, strong sales background. Box 359F, Pleasant, relaxed style, knowledge tasteful BROADCASTING. Young married dj with 11,M years diversified music. News, 4 years experience, perfect late experience desires to relocate with modern or all vite. Medium market. Box 415F, Chief engineer- announcer south Florida format station in medium market. Box BROADCASTING. only. Experienced. $125 week. Box 378F, 312F, BROADCASTING. BROADCASTING. Attention stations within 250 mile radius of Announcer -experience, married. Would like N.Y.C.- Newsman, dj seeks permanent po- to relocate, want to settle down- operate Young chief -engineer, announcer desires sition. 2 years experience. Tight production. board -dj. Good ad -lib, cut all shows. Ex- larger market as combo operator with Bright. NYC, phone BU 4 -8737. Box 331F, cellent reference from last employer. Box chance at advanceemnt. Prefer east. Box BROADCASTING. 419F, BROADCASTING. 385F, BROADCASTING.

BROADCASTING, May 22, 1961 87 Situations Wanted (Cont'd) Help Wanted- (Cont'd) Situations Wanted (Cont'd) Technical Technical Production- Programming, Others

Experienced first phone desires position pre- Chief engineer desired by group operator for Producer- director- Immediate availability. ferably in New England area. Available im- large New England vhf tv, am and fm sta- 7 years same company. Do one -man board, mediately. Box 402F, BROADCASTING. tions. Applicants must be college graduates familiar all phases. Top references high and must have had administrative as well credit and no drifter. Want organization Engineer with first phone seeking employ- as technical experience in a similar position. with future. Box 364F, BROADCASTING. ment in Texas or Louisiana. Pretty well ex- Replies confidential. Box 427F, BROAD- perienced in am, some in fm, and willing to CASTING. Art director 9 years strenuous television learn tv. Contact Ray Loper, 1235 Isla, Steph- experience reminding you that vision is enville, Texas. Phone Woodlawn 5 -3357. TV summer studio relief 2nd class license over half of television. Very capable . . .air minimum. Contact: Mr. Merritt, C. E., brush, brush, pen, set design, construction. 1st phone CIE student desires postion in WICS -TV, Springfield, Dl. First phone. 35 years old. Married. Box midwest. Good musical background. Some 371F, BROADCASTING. board and announcing experience. John Experienced studio or maintenance tech- Oelke, 4529 Flad Ave., St. Louis 10, Missouri. nician for permanent position. Scale to Film production: studio or tv. Writer, pro- MO 4-7090. $148 per week. Send name. references to: ducer, director. Commercial, theatrical or Chief Engineer, WTTW, Box 1100, Chicago. public affairs. Box 376F, BROADCASTING. Engineer, single, 50, sober, life experience, am, available, emergency fill, transmitter 4 years experience- creative and directorial operation, installation, or where repair Production- Programming, Others phases of production. B.S. in Business. M.A. initiative is needed. Wallace V. Rockfeller, in tv and drama. Young woman interested in Wood River, Nebraska. Continuity writer with speed and creativity commercial or educational tv. What is your for vhf in large Texas city. Box 271F, offer? Box 382F, BROADCASTING. BROADCASTING. Production-Programming, Others News photographer, movies, 5 years still Experienced. dependable traffic manager experience. Now university of Kansas r & tv production major. Summer. Box 390F, Texas vhf. Box 273F, BROADCASTING. BROADCASTING. Newsman -announcer, 25, college graduate, Experienced tv program director needed in married, medium station experience of 5 TV producer /director desires midwest. Oper- years, currently newswriter with major net- progressive two station midwest uhf tv ated in New York. Desires market. Want a stable "idea man" who can own board. Handled all shows. Ex- work California po- resume, photo and perienced tv -radio announcer -copywriter. sition as announcer and /or news reporter. produce results. Send Possess motion picture equipment for Box 367F, BROADCASTING. salary requirements to Box 290F, BROAD- news CASTING. Replies confidential. work. 33. References. 15 Years experience. Experienced news director -sports- excellent Box 417F, BROADCASTING. local coverage. Public relation. Mature, re- Experienced tv director wanted by station in Florida's second largest market. Must Film editor with over 4 years experience liable. Box 369F, BROADCASTING. have three years board experience: ability desires job in the southeast with possibility to work well with staff. Send complete of working into some other phase of busi- University graduate, 4 years experience, ness. I have two years of college. P.O. Box seeks staff position. Box 374F, BROADCAST- resume. recent photo, salary expected to ING. Box 352F. BROADCASTING. 3026. Columbia, S. C. Employed veteran newsman with extensive experience wants postion with station which TELEVISION FOR SALE approaches news sensibly. Write for details on background and requirements. Box 387F, BROADCASTING. Situations Wanted-Management News director, 32, ten years experience. Sales /promotion manager major and medium Equipment Good solid conservative news, all phases. market sales and promotion management. College, married, two children. Northeast - Now selling northwest. $150 minimum. Tape -plc- resume. successfully top ten mid -east Details from Box 400F, BROADCASTING. major advertising medium, not radio or tv. For sale as a complete package the follow- Twelve years experience all phases broad- ing pieces of equipment: 250 watt, G.E. Professional jingle writer, singer, announcer, casting. Finest references, will relocate. Box transmitter, G.E. two- studio console, two now employed. desires to move up to larger 377F, BROADCASTING. Presto turntables, G.E. limiter amplifier, radio, tv advertising agency or transcription and a PT -6 Magnecorder. All in good con- service. 11 years experience. Future most im- Merchandising and promotion manager. Also dition. Taken out of use because of power portant. Send for sample tape. photo and national tv sales and radio management ex- increase. Price $3,000.00. Box 295F, BROAD- Box 425F, BROADCASTING. perience. 8 years sales manager. Box 421F, CASTING. resume. BROADCASTING. Attention: Texas stations: native Texan Magnecord -728 tape recorder rack mounted wants to return home. Edward H. Osborn. on adapter panel with 2-600 ohm output Age 36. Married, three sons. Desires perm- Sales transformers like new. Box 361F, BROAD- anency. Do not drink alcoholic beverages CASTING. Job first, salary second. Contact by phone Hard worker with top tv sales record. radio or letter at The Sam Houston Hotel In experience, married. Box 392F, BROAD- REL Precedent broadcast monitor FM tuner Houston, Texas. Phone number is: Capitol CASTING. -Multiplex output. Excellent condition. 2 -1351. Price $375. Box 365F. BROADCASTING. May we set you up? Program director and Technical Brand new -never used stereo Magnecord sales manager available. Young. Combined tape recorder with low-impedence trans- eleven years experience Florida markets formers-model 728 -4. $650.00. Box 395F, top -pop programming. production. Will work No United Nation's diplomat but have put BROADCASTING. hard for non -rubber paychecks. Contact out many brushfires worldwide for television Jerry Spinn. P.O. Box 211, Ft. Pierce, Flori- broadcasters. All phases. Planning. installa- General Electric 250 watt fm transmitter, da. Phone HO 1 -2264. tion, start up, proofs. and operational in- BT -1 -A. Clean, good appearance. reliable. struction. Desire position broadcasting or Overhauled recently, and in excellent con- Winner of three news awards in two years, Allied fields. Foreign or domestic. Contact dition. $1200.00. Box 416F, BROADCASTING. including last year's top AP national award, Box 245F, BROADCASTING. needs a change. But only to permanent po- EDL model 42 field intensity meter -200 Kes sition. Management knows of ad. Over 100 Ist phone CIE student desires position in to 20 Mcs, $90.00. Mohawk message repeater play -by -play broadcasts. Six years experi- midwest. Good musical background. Some with switch mat -used once $90.00. Mohawk ence as sports writer for newspapers. Get board and announcing experience. John midgetape recorder. complete, $190.00. Three the news and sports every station needs. Oelke, 4529 Flad Ave., St. Louis 10, Missouri. Magnecorders, 2- S -36B, and 1 PT6V in rack Contact Dick Watts. 610 S. Cliff, Gallup, MO 4 -7090. provision for remote start switch all three New Mexico. Available July 10th. w /rack $750.00. Two way remote pickup broadcast, 1 6 volt mobile, 1 12 volt mobile, Production- Programming, Others base station, Motorola coaxial antennas, TELEVISION Andrews ground plane. mikes, control heads, News director. On- camera, legislature, spe- all accessories. presently operating and li- cial events. SOF, 12 years. Box 252F, censed for 152.93 mcs complete $850.00. Com- BROADCASTING. posite recording console designed for disc - Help Wanted ing, excellent for tape production facility or -Sales Program director news director an- emergency control room 14 inputs $250.00. nouncer. Also, capable- salesman. Thorough-- Large speaker cabinet w /15" Jensen Woofer, Energetic, persuasive ly experienced: 7 years-television: 11 Horn Tweeter, Crossover & Level -New cost salesman large Texas 5350.00. . $125.00. market. Box 272F, BROADCASTING. years radio. AB degree. Teetotaler, 36. In- One model 50 Multilith terested in better opportunity for advance- 5100.00. List and details Jack Garrison - ment. Boxn300F, orgia, WBOF, Virginia Beach, Va. Southeastern, three station vhf market. write Box BROADCASTING. Progressive network outlet needs one more REL model 694 STL, tuned to 944.5 mc. professional account executive. No begin- graduate with B. S. degree seeking Includes two 6' dishes. WIBA, Madison. ners, no hopefuls, only pro's with provable production position in northeastern U. S. Wisconsin. track records considered. Generous guaran- Will consider ETV. Married. Experienced teed salary plus commission from first dollar, in production, direction, announcing, and 833Á's for $15. Not used in new transmitter. other benefits. Send full resume to Box 426F, some programming. Top references. Box Good condition. WQMR, Silver Spring, BROADCASTING. 301F, BROADCASTING. Maryland.

88 BROADCASTING, May 22, 1961 FOR SALE WANTED TO BUY MISCELLANEOUS NAB Engineering Handbook, have several Equipment-(Coned) Equipment -(Coned) new 5th additions at $20.00 each post paid. Save $7.50. Box 357F, BROADCASTING. Used RCA video distribution amplifiers. Gray telop machine and field camera control General Communications Pulse distribution for G.E. image orthicon or RCA TK -11 cam- 25,000 professional comedy lines, routines, amplifiers. RCA 580 -D and WP -33 power era. Ed Covington, Chief Engineer, KTAL- adlibs. Largest laugh library in show busi- supplies all at half price. WSM -TV, Nash- TV, Texarkana, Texas. ness. Special monthly topical service featur- ville, Tennessee. ing deejay comment, introductions. Free catalog. Orben Comedy Books, Hewlett, N.Y. (4) AM 200 - 1 kw used am transmitter preferably tuned Four loot, fully galvanized Blew to 1230. Contact Manager, WJBW, New Knox towers. A -1 condition. Self- support- Orleans, La. Comedy for radio performers! Not just lines ing, no -rust. F.O.B. Tallahassee, Florida. but material tailored for deejays. "Deejay Will deliver and erect. Make offer, one or Manual," a complete gagfile sampler of all. D & D Tower Engineers, LaFayette, Wanted -50 feet of ;é" semi- rigid, air dielec- "radio" comedy. $5.00-Show -Biz Comedy Alabama. P.O. Box 648. tric, 70 ohm, transmission line. WZOK Radio, Service (Dept. DJ), 65 Parkway Court, PT -6 Magnecord's- Excellent shape. Write Peninsular Life Insurance Building, Jackson- Brooklyn 35, N. Y. for list. Kenneth Dunn, Box 12055, San An- ville, Florida. tonio 12, Texas. Bingo cards for radio and television pro - Used tv mike boom; RP; studio lighting; grams personalized with your advertisement AM, FM, TV terminal equipment including what have you? New vhf etv. Send prices (you furnish art work) seven days delivery. monitors, 5820, 1850A ana power amp tubes. and condition to Radio -TV Dept., Univer- $1.50 per 1000 F.O.B. Sweetheart Mountain Electrofind, 440 N.Y.C. Productions, 1245 South Inca St., Denver Columbus Ave., sity of Colorado, Boulder, Colorado. 23, Colorado, RAce 2-1940. Will buy or sell broadcasting equipment. Guarantee Radio & Broadcasting Supply Need G. R. Bridge 916 or 610, RCA -Clark field strength unit, B and W or Hewlett RADIO Co., 1314 Iturbide St., Laredo, Texas. Packard audio oscillator and noise and dis- George Kim & Son. Tower -painting, repair- tortion meter. Communications Service, Inc., ing, erection and demolishing. Ebensburg, 3209 Santon Street. Dallas, Texas. Help Wanted -Sales 1íu3 2, Pennsylvania. 200, 300, 400 ft. steel towers heavy duty. Ampex 600/601 recorders. Full tr. /3 ?á, used, Telechrome sweep generator, stabilizing am- ex. cond., $360.00. New and used machines plifiers. Western Microwave, Box 691, Liv- can be modified for remote operation. Write ingston, Montana. for details. Mardis, 2115 El Camino Real, OPPORTUNITIES Palo Alto, Calif. IN SALES Ampex professional tape recorder, model 400, serial No. 2773. 752 and 15 inch speeds. INSTRUCTIONS 15,000 c.p.s. Ideal for small radio station or Multiple station operators need home use by musician or public speaker. Used roughly 200 hours. Dr. John F. rerkins radio and tv salesmen immediately. Jr., 951 E. 58th St., Chicago 37, Illinois, Mid- FCC first phone license preparation by way 3 -0800, Ext. 3985. correspondence or in resident classes Top pay for Grantham Schools are located in Hollywood, producers, plus an un- Transmission line, styrofiex, heliax, rigid Seattle, Kansas City and Washington. Write with hardware and fittings. New at surplus for our free 40-page brochure. Grantham equalled opportunity for manage- prices. Write for stock list. Sierra Western School of Electronics, 3123 Gillham Road, Electric Cable Co., 1401 Middle Harbor Road, Kansas City 9, Missouri. ment training, if you qualify. This Oakland 20, California. is your Power supplies RCA WP -33B's and 580 -D's, Elkins Radio License School of Chicago. chance to join one of the excellent condition. Write for prices Jerry Now serving the mid-west. Quality instruc- E. Smith, Box 840, Corpus Christi, Texas. tion at its best. 14 East Jackson St., Chi- best -known and most highly re- cago 4, 111. BY6A GE fm antenna. All hardware. 10 spected organizations in broadcast- years old but still in original boxes, except 2 bays. $1,000 FOB. Williams, 100 Classen, FCC first class license twelve weeks. PCIT, ing. you are ready for the big CE 5-4567, Oklahoma City, Oklahoma. Woodburn, Oregon, YUkon 1 -1066. If time write details to: WANTED TO BUY Announcing, programming, console opera - tion. Twelve weeks intensive, practical train- Box 311F, BROADCASTING ing. Finest, most modern equipment available. G. I. approved. Elfin School of Stations Broadcasting, 2603 Inwood Road, Dallas 3o, Texas. Experienced radio man would like to purchase profitable radio station in the mid - FCC first class license in 5 or 6 weeks. In- south. All correspondence confidential. Box struction eight hours a day, five days a SALES EXECUTIVES 116F, BROADCASTING. week. No added charge if additional time or Looking for top hustlers. Pacific N.W. instruction needed, as license is guaranteed major. Largest arket in country to Experienced broadcaster, with adequate fi- for tuition of $300.0U. Professional announc- have 100 percent ,automation. Sound is nances and fine record in community serving training also available at low cost. Path- great ; potential even better. Nut low . ice, wishes to buy single- market daytime finder Method, 5504 Hollywood Blvd., Holly- therefore commissions high. If you're station or other small operation. Reply to wood, California. Next classes June 5th and good, industrious and in a rut . . . tell Box 267F, BROADCASTING. July 31. all tot Young station manager desires lease. Small Box 368F, BROADCASTING or medium market. Possible option. Prefer Be prepared. First phone in 6 weeks. Guar- Florida. Box 314F, BROADCASTING. anteed instruction. Elkins Radio License School of Atlanta, 1139 Spring St., N.W., Will purchase your construction permit .. . Atlanta, Georgia. anywhere U.SA., confidential ... cash .. . Announcers 318F, BROADCASTING reply Box Since 1946. The original course for FCC 1st Qualified group seeking daytime single. Pre- phone license, 5 to 6 weeks. Reservations No brokers. Replies con- required. Enrolling now for classes starting fer west -southwest. June 21. August 30, October 25. For informa- fidential. Box 372F, BROADCASTING. tion, references and reservations write Wil- Radio station in the market to buy, new or liam B. Ogden Radio Operational Engineer- used, modern sound effects library. Seeks ing School, 1150 West Olive Avenue, Bur- PERSONALITIES Box 375F, bank, California "Authorized by the Cali- full literature and description. fornia Superintendent of Public Instruction BROADCASTING. to issue Diplomas upon completion of Radio Operational Engineering course." Move up to Top -Rated station Equipment in Top 20 market. We need two FCC first phone license in six weeks. Guar- anteed instruction by master teacher. G.I. experienced personalities. Must FM transmitter 3 or 5 kw and associated approved. Request brochure. Elkins Radio equipment such as coax, antenna bays. License School, 2603 Inwood Road, Dallas. have mature voices. Send pic- monitors, etc. Must be in A -1 condition. texas. Send full particulars to Box 167F, BROAD- ture, resume, tape to: CASTING. Train now in N.Y.C. for FCC first phone Box 206F, BROADCASTING Used uhf transmitter 12.A or 25 kw, and as- license. Proven methods, proven results. Day sociated equipment. Must be in A -1 condi- and evening classes. Placement assistance. tion. Specify channel of transmitter. Box Announcer Training Studios, 25 W. 43 N.Y. 293F, BROADCASTING. OX 5 -9245.

BROADCASTING, May 22, 1961 89 Help Wanted- (Coned) TELEVISION FOR SALE Announcers Help Wanted -Sales Stations- (Cont'd)

WANTED MIDWEST MAJOR 1 SALESMAN - ANNOUNCERS GEORGIA FULLTIME Modern station seeks bright- sound- There are probably no more than dozen Located in Southeast Georgia. Ideal ing announcer for personality op- n in the industry who can fill the bill low cost set up for owner -Manager. en what we are looking for. We produce Price $50,000.00. Terms available. eration. No news. Salary open but "The House Detective" a TV real estate we expect to pay $7,000 or better. program now in It's 10th year. We have Box 282F, BROADCASTING several immediate openings for men who, Send tape, resume. with minimum training from us, sell, Box 306P, BROADCASTING write, produce, announce. No traveling. You are assigned a to a station on a perma- basis. Openings now in Va., Tenn., Inentndiana. You will receive a substantial weekly draw. Your earnings will run on from 86,000.15,000 a year depending Ohio single daytimer $120M terms experience and market. If you think you Tenn. single daytimer 87M cash can fit into our operation, send com- N.Y. single fulltime 48M cash PERSONALITY MORNING MAN plete cs um and recent photo and we } Calif. single 1 kw -D. 100M 29% will try to e arrange for personal inter- Ore. single daytimer 75M terms FOR MAJOR MARKET view. La. small daytimer 27M 6dn CY NEWMAN Ida. medium low freq 75M 29% Were looking for an experienced morn- H. D. PRODUCTIONS Fla. regional power 90M 30dn ing man who has "personality plus" to South major fulltime 290M 65dn put to work for a modern, non -rock P. 0. Box 3107 Bon Air, Virginia And others radio station. No screamers please and Bridge 2 -0200 no network type announcers either. This CHAPMAN COMPANY 1 182 W. Peachtree St., Atlanta 9, Ga. is a 5000 waft prestige station in one } e of fhe top 100 markets in the Easf. r WANTED TO BUY Salary is open. Let's have a tape and resume please. Stations Box 354F, BROADCASTING }aé $100,000 THE PIONEER FIRM OF TELE- CASH AVAILABLE VISION AND RADIO MANAGE- To use as down payment for all or 30% MENT CONSULTANTS Production- Programming, Others of fulltime radio station. Prefer middle ESTABLISHED 1946 to large market within 90 minutes flying time from New York City. Will assume Negotiations Management active management, principals only. All Appraisals Financing replies confidential. Looking for NEW TALENT? HOWARD S. FRAZIER, INC. Box 868E, BROADCASTING 1736 Wisconsin Ave., N.W. PRODUCTION PERSONNEL? Washington 7, D. C. Leading Radio and TV studios call Leland Powers' School for well- IIIIIIIC1111111I 0I01111l1111111I1111II I I IIIIICII IIIIIIIIII 071111111111110111111111111[ trained talent and production per- WANTED sonnel. Competent young men and in First 75 Markets women skilled in radio and TV tech- niques including programming and Successful operator seeking to ex- Fla. major $240,000 -Fla. 5 kw production, announcing, acting, pand is looking for new property. $225,000 -Fia. 5 kw $185,000 -Fla. make -up, copywriting, script and Need not be profitable but must be B regional $175,000 -Fla. regional continuity writing. Graduates recog- priced realistically. Brokers pro - E_ $160,000-Fla. regional $125,000 - nized, throughout the industry for tected. -_ Fla. 5 kw $135,000 -Fla. major sound, comprehensive training. Box 428F, BROADCASTING _° $120,000 -Fla. single $50,000 -Fla. single $42,000 -Tex. major $485- Write Graduate Relations Depart- 111111111IIIIC111111111I11Rn111111IIIIICliflIIIIl11IIC11II11I111111C111111111111C 11111111 ment today. Placement service free 000 -Tex. major $200,000 -Tex. to employer and graduate. 57th year. fulltime $160,000 -Tex. single $60; EMPLOYMENT SERVICE 000 -Tex. single $55,000 -La. maj- LELAND POWERS or $97,500 -La single $85,000 - SCHOOL OF RADIO JOB HUNTING? Ark. single 80% for $65,000 -Miss. single $50,000 -Miss. single $45,000 TELEVISION ALL BROADCAST PERSONNEL PLACED ALL MAJOR U.S. MARKETS -Va. major $215,000 -Ga. re- AND THEATRE MIDWEST SATURATION gional $225,000 -Ala. major 5 kw 25 Evans Way, Boston 15, Mass. Write for application NOW $275,000- Southern major Radio - WALKER EMPLOYMENT TV $4,000,000. Others! PATT McDONALD CO., BOX 9266, GL SERVICE 3 -8080, AUSTIN, TEXAS. Broadcast Division RADIO S3 So. 7th St. Minneapolis 2, Minn. FEderal 9 -0961 Situations Wanted FOR SALE - STATIONS FOR SALE Production- Programming, Others NORTHWEST. Serves top market. Day- Stations time. $5,000 down. WEST NORTH CENTRAL. Daytime. Grow- 1111111111)11 nllllllllllll C1l1111111lllinlI111111111R1llllllllIIIIC] Ill) I I IIII I ICl il'- ing market. Doing $70,000. Asking $90,- PROGRAM DIRECTOR 000 with 29%. Thoroughly experienced all phases of MID -WESTERN RADIO SOUTH. Top market. Doing close to $200,- station operations: programming, music, STATION 000 annually. Asking $315,000. Terms. production, administration, public affairs. Top creative ability and music ° Daytimer located in 12,000 population JACK L. STOLL program. market. Only station in town. Approxi- r. ming know how. Currently located in one with all new equip- ASSOCS. of top 15 markets. Interested in pro- mately two years old & gramming, production, public = ment and building. Ideal opportunity for 600 -601 affairs post. owner- operator. Priced less than $100,000. Suite Available immediately. Will relocate in g 6381 Hollywood Blvd. smaller market. Sorry no terms. Send all replies and financial information to Box 291F, Los Angeles 28, Calif. Box 386F, BROADCASTING BROADCASTING. Please, no brokers. HO. 4 -7279

. IIOIIIIIIIIIIIIC7111IIIIIIIIIC7IIII IIIIIIIIC1111111111111tlI11111111111C1111111111111Li

90 BROADCASTING, May 22, 1961 to file proposed findings in proceeding on WVAR Richwood, W. Va.; WTAB Tabor Continued from page 85 applications of Bloomfield Non -Profit Tv City, N. C.; WMBA Ambridge, Pa.; WLVA Assn. for temporary authority to operate Lynchburg, Va.; WCEF Parkersburg, W. Va.; station in Indianapolis, Ind., et al. Action three vhf tv broadcast repeater stations. WISE Asheville, N. C.; WGNI Wilmington, May 11. N. C.; WBCU Union, S. C.; WCRS Green- On own motion, scheduled prehearing wood, S. C.; WSPB Sarasota, Fla.; WRBC conference for May 23 in proceeding on ap- David I. Kraushaar Birmingham, Ala.; WTEL Philadelphia, Pa.; plications of Lindsay Bcstg. Co., for new am By Hearing Examiner WELR Roanoke, Ala.; WNIA Cheektowaga, station in Punta Gorda, Fla. Action May 10. Issued order after May 12 prehearing N. Y.; WWYO Pineville. W. Va.; WKWK- Issued order following May 9 prehearing conference in proceeding on am applications AM-FM Wheeling, W. Va.. conference in proceeding on applications of of WGRY Inc. (WGRY) Gary, Ind., sched- KAMO Rogers, Ark.; KFAY Fayetteville, Sands Bcstg. Corp. for am facilities in uled certain procedural dates, and hearing Ark.; KLYR Clarksville, Ark.; KOSY Tex- Indianapolis, Ind., scheduled certain pro- shall commence on July 6, as clearly estab- arkana, Ark.; KVOB Bastrop, La.; KWCB cedural dates and continued June 5 hearing lished by order of chief hearing examiner. Searcy, Ark.; KWHN Fort Smith, Ark.; to Oct. 9. Action May 10. Action May 12. WAZF Yazoo City, Miss.; WDAL Meridian, Deleted requirement set forth in April Reopened record in consolidated am Miss.; WHOC Philadelphia, Miss.; WJDX- 10 supplemental order after prehearing con- proceeding on applications of Booth Bcstg. AM-FM Jackson, Miss.; WJMB Brookhaven, ference that applicant shall file petition for Co. (WIOU) Kokomo, Ind., et al, and sched- Miss.; KTBS Shreveport, La.; KTVE (TV) El reconsideration no later than April 21, as uled prehearing conference for May 23. Dorado, Ark.; WLBT -TV Jackson, Miss.; condition to postponement of hearing with- Action May 5. WTOK -TV Meridian, Miss.; WOZK Ozark, out date, and postponed hearing without Issued order after prehearing confer- Ala.; WATV Birmingham, Ala.; WEAD Col- date pending ruling by Commission on ence in proceeding on am applications of lege Park, Ga.; WRBL Columbus Ga.; WRFC petition for reconsideration and grant with- Ben S. McGlashan (KGFJ) Los Angeles, Athens, Ga.; WTVD (TV) Durham, N. C.; out hearing filed May 4 by Wireline Radio and Sun State Bcstg. System Inc. San WLAN Lancaster, Pa.; WPKM (FM) Tampa, Inc. in proceeding on its application for Fernando, Calif., and in accordance with Fla.; KRAZ Albuquerque, N. M.; WCAY renewal of license of station WITT Lewis- agreements reached by parties. directed N. Action 5. Cayce, S. C.; WKTC Charlotte, C.; WBEU burg, Pa. May Sun State to file not later than May 26 a Beaufort, S. C.; WFIG Sumter, S. C.; WJRI Issued order following prehearing con- petition for leave to amend its application Lenoir, N. C.; WAGY Forest City, N. C.; ference in proceeding on application of and return amended application to pending WGSW Greenwood, S. C.; WHCC Waynes- Shenandoah Life Stations Inc. (WSLS -FM) file, engineering exhibits to be furnished by Va., ville, N. C.; WOKE Charleston, S. C.; WRHI Roanoke, scheduled certain procedural June 12, and scheduled hearing for June Rock Hill, S. C.; WRAF Washington, N. C.; dates and continued June 21 hearing to 27. Action May 10. WAPA -TV San Juan, P. R.; WKSB Milford, June 29. Action May 8. Del.; KAYE Puyallup, Wash.; WMGM New York, N. Y. By Hearing Examiner Charles J. Frederick By Hearing Examiner Jay A. Kyle Granted request by applicant and con- Granted motion by Broadcast Bureau tinued May 16 hearing to June 14 in pro- and made various corrections to transcript Rulemakings ceeding on application of United Television in matter of order directing Evansville Tv By report and order, Commission final- Co. of New Hampshire (WMUR -TV), Man- Inc. to show cause why its authorization ized rulemaking and amended Part 4 of chester, N. H., to change existing facilities. for WTVW (TV) Evansville, Ind., should rules to permit operation of uhf tv transla- Action May 11. not be modified to specify operation on ch. tor "on- channel" signal boosters of not more 31 in lieu of ch. 7. Action May 8. than one w output power by licenses of uhf Granted motion by Don -Lo Broadcast- tv translator stations. Signal boosters are By Hearing Examiner Millard F. French ing Inc., and made it party respondent in intended to supplement service provided by By agreement of all parties, continued lieu of Lair Bcstg. Inc., in proceeding on uhf translators, particularly in areas unable am application of Parks Robinson (WISV) to obtain satisfactory direct reception of further prehearing conference from May 12 Viroqua, Wis. Action May 8. to June 1 in proceeding on applications of translator's signals because of "shadowing" Pursuant to May 8 prehearing confer- by terrain barriers. Action May 17. Suburban Bcstg. Inc., and Camden Bcstg. ence in proceeding on am applications of Co., for fm facilities in Mount Kisco, N. Y., Co. (WLSC) Loris, S. C.. Commission proposed rulemaking which N. J. May 12. Pee Dee Bcstg. and Newark, Action June 7 hearing to June 28. Ac- would require broadcast announcement to continued be made if any of following has financial tion May 8. interest in sale to public of service or By Hearing Examiner Walther W. Guenther commodity which is promoted during By Hearing Examiner Forest L. McClenning broadcast and fact that such interest exists Granted petition by Broadcast Bureau is not otherwise readily apparent to audi- and continued May 15 hearing to June 14 Granted request by Puritan Best. Serv- ence: in proceeding on application of Central 15 to Tv Inc., for new tv station to ice Inc., and continued May hearing (1) Licensee of station which broadcasts Wisconsin Jnue 26 in proceeding on its application for such promotional matter; operate on ch. 9 in Wausau. Wis. Action fm facilities in Lynn, Mass. Action May 12. May 12. (2) Network which furnishes such promotional matter for broadcasting; By Hearing Examiner Herbert Sharfman (3) Any officer, director, or employee of By Hearing Examiner Isadore A. Honig such station licensee or network; Corp. On own motion, postponed indefinitely Denied motion by Racine Bcstg. (4) Any person who directly or indirectly date for exchange of applicants' exhibits, (WRJN) Racine, Wis., to sever for separate holds an ownership interest of 10% or more initial decision 6 class IV application, in- in and now scheduled for May 15, pending action from consolidated proceed- such station licensee or network; on petition by Echols Bcstg. Co. for dis- cluding its own (5) Any person appearing on program during composed of nine applications. Action ing which such promotional matter is broad- missal of its application for am facilities in May 9. Hobbs, N. M., which is consolidated for On oral request of College Radio be- cast. hearing with application of Yoakum Coun- cause of necessity to resolve certain evi- Comments should be filed by June 19. ty Bcstg. Co., for new am station in Denver dentiary problems, and without objection Action May 11. City, Tex. by Broadcast Bureau, continued May 10 By Notice of proposed rulemaking, corn - hearing to June 6 in proceeding on College mission invites comments to nonconflicting Neal Huntting Radio's application for am facilities in Am- proposals of (1) North Alabama Bcstrs. Inc., By Hearing Examiner Annie herst, Mass. Action May 9. to assign ch. 19 to Huntsville, Ala., by sub- Scheduled oral argument on petition by Granted motion by Elgin Bcstg. Co. stituting ch. 65 for ch. 19 in Fort Payne, and Lake Zurich Bcstg. Co., for leave to amend (WRMN), Elgin, Ill., and further extended (2) Huntsville Bcstg. Co., Inc., to add ch. its am application to reduce power from from May 12 to May 24 time to file reply 25 to Huntsville by substituting ch. 62 for 1 kw to 500 w during critical hours, and findings for Group II -A in consolidated am ch. 40 in Guntersville, Ala., and ch. 71 for oppositions by Broadcast Bureau and Loves proceeding. Action May 11. ch. 25 in Dalton, Ga., and deleting ch. 25 Park Bcstg. Co., at opening of prehearing from Humboldt, Tenn. That portion of conference scheduled for May 19 in pro- Huntsville's proposal to assign ch. 68 to ceeding on am applications of Cornbelt Humboldt to replace ch. 25 was rejected by Bcstg. Co. (WHOW) Clinton, Ill. Action License renewals Commission because of short -mileage sepa- May 12. KEED -AM -FM Springfield- Eugene, Ore. - ration consideration with ch. 68 in Tulla- Received in evidence Miners Bcstg. Granted renewal of licenses. Comr. Bartley homa, Tenn. Service Inc. (WLSH), Lansford, Pa., Exhibit issued following statement in which Chmn. Comments should be filed by June 16. 4 in consolidated am proceeding on applica- Minow joined: "I would grant only a one Action May 11. tions of Dover Bcstg. Co. (WDOV) Dover, year renewal even though the term here in- Commission invites comments to notice Del. Action May 12. volved is only 16 months." Comr. Ford not of proposed rule making looking toward Granted petition by Aspen Bcstg. Co. participating. Action May 17. amending tv table of assignments to sub- and continued date for exchange of ex- WMAY Springfield, I11.- Granted renewal stitute ch. 20 for ch. 62 in Detroit, Mich. hibits from May 15 to May 29 in proceeding of license. Chmn. Minow and Comr. Craven It would involve substituting ch. 66 for ch. on its application for am facilities in Aspen, not participating. Action May 17. 20 in Ann Arbor and Ch. 62 for ch. 34 in Colo. Action May 12. WTAX -AM -FM Springfield, Ill.-Granted Port Huron. Robert M. Parr, permittee of Granted petition by Joseph P. Wardlaw renewal of licenses. Chmn. Minow and Comr. WRMP -TV on ch. 62 in Allen Park (Detroit Jr., for leave to amend his application for Craven not participating. Action May 17. area), petitioned for change. Commission am facilities in Canton, Ohio, to correct Commission granted applications of deferred action on Mr. Parr's request for typographical and clerical errors with re- WHDH Inc. for renewal of licenses of WHDH order to show cause why his permit for spect to his financing and staff proposals; & aux. and WHDH -FM Boston, Mass., with- WRMP -TV should not be modified to speci- application is consolidated for hearing with out prejudice to such further Commission fy operation on ch. 20 instead of ch. 62. am applications of WXEN Xenia, Ohio. Ac- action as may be warranted, if any, as re- Ann. May 17. tion May 12 sult of final determinations made in WHDH By report and order, Commission final- Granted petition by Broadcast Bureau Inc. Comr. Craven not participating. Action ized rule making and amended tv table of and advanced May 18 prehearing conference May 11. assignments by reserving ch. 24 (now com- to May 16 in consolidated am proceeding in Following stations were granted re- mercial but unused) for educational use in dockets 14075 et al (WXEN, Xenia, Ohio, newal of license: WBT & WBTV (TV) Ogden, Utah. Comrs. Lee and Craven dis- et al). Action May 11. Charlotte, N. C.; WFMY -TV Greensboro, sented. Ogden City Board of Education re- N. C.; WAJF Decatur, Ala; WFIX Hunts- quested reservation to provide more in- ville, Ala. and WPPA -AM -FM Pottsville, Pa. clusive offering of tv instructions in Ogden By Hearing Examiner H. Gifford Irlon Following stations were granted re- area. Weber County School District has Granted petition by Broadcast Bureau newal of license, Chmn. Minow not par- license pending for educational ch. 18 in and extended from May 8 to May 24 time ticipating: Ogden. Action May 17.

BROADCASTING, May 22, 1961 (FOR THE RECORD) 91 FIRST IN WORLD-WIDE PASSENGER EXPERIENCE The time: February 8, 1919. The place: Le Bourget Airport, Paris. The plane: a Farman "Goliath." -The event: the first scheduled international passenger flight in history! And when the "Goliath" touched down in London after a two- and -one -half -hour flight, the company to be known as Air France had pioneered a new concept in transporta. tion. A concept that led Air France to similar "firsts" in Africa and South America ...and ultimately made it the world's largest airline. Since 1919, fantastic changes have taken place in every aspect of air travel. Swift Air France jets speed to the far corners of the world. Passengers relax in luxury... enjoy gourmet French meals. And they enjoy the two hallmarks of every Air France flight: experience and dependability. Which is why Air France is the world's largest airline, with a 42 -year record of flying experience and service. New Booklet: Write Air France, P.O. Box York New York, for a 52-pagep illustrated booklet, "Air France, World's Largest Airline.' AI R ®F RANCE JET WORLD'S LARGESTAIRLINE /PUBLIC RELATIONS PERSONNEL READY TO SERVE YOU IN NEW YORK,CHICAGO, LOS ANGELES, MONTREAL, MEXICO CITY

92 BROADCASTING, May 22, 1961 OUR RESPECTS to Bryan Houston, president, Fletcher Richards, Calkins & Holden

He puts the ad business in `perspective'

"Advertising is the cleanest, most re- offbeat as could be but didn't particu- himself with product quality, pricing warding business in America, the most larly induce anybody to buy anything. (he'll cross an ocean to tell a client his rewarding form of productive activity With one of them, it took an agency price is wrong) and a variety of prob- that people have found." and advertiser five years to choke it to lems other than copy and schedules. This is the belief that Bryan Houston death. It wasn't selling the product. "The agency is both consultive and brings to his job as president of Fletcher You have to write advertising directed creative," says a man who influences Richards, Calkins & Holden, the agency to the product." the flavor of the product as well as its founded by Executive Committee Chair- Much of the Houston reputation on advertising. man Richards and merged in 1959 first Madison Avenue is doubtless in tribute With this broad approach to adver- with Calkins & Holden, then with Mr. to his theories on the care and feeding tising, it is not surprising that Bryan Houston's firm. of creative people. "You try to run an Houston is concerned about research. Advertising "has to be the most agency with as little glue as possible," He wants answers to questions like how honest form of business because that's says the president, a man who works in much is advertising worth, how often the only way to persuade a woman in shirtsleeves at a portable typewriter. should you run a sale, at what price is San Francisco to buy something made Explaining the difference between the a private label competitive with a manu- in Hartford by people she's never seen." agency and client calling, he says, "Cor- facturer's brand, what is the "pecking Moreover, advertising is the most legal- porate management is geared to getting order" in all selling groups. Pecking ly restricted form of selling or writing, other people to carry out agreed -upon order is a vital agency concern, ac- adds the man who is a popular spokes- policies. The agency executives's job cording to Mr. Houston, who adopts man for the business. is very much the opposite. To try to anthropologist Margaret Mead's bird - Bryan Houston, in his soft -spoken get a copywriter to carry out agreed - world metaphor. "You see these guys way, likes to talk. Colleagues like to upon policies would not be a very bright and hear them yacking about corporate listen. They seek him often to speak thing." image nonsense," he clarifies. "What at meetings, and those who can't get The agency, which is a business put they're really talking about is, 'Make me there send for the speech text. together of creative people, acts as a look like a leader. Raise me in the They like to hear him put things in "booster station" for advertising and pecking order.' So you find some place perspective. With a word and a joke, marketing thinking. "Anybody who's in the pecking order -if not in profits, he speaks out against idea-stifling by ever been in a corporation realizes very then in volume, color or somewhere clients, against artificial guilt complexes keenly the gap between executive else -where the client leads." in advertising and in favor of a calling dreams and thinking and what actually The art of selling is as old as the he believes in wholeheartedly. happens five layers removed. But you human race, but research is only begin- Perhaps it is the traditional fervor put it through the agency and the ning, Mr. Houston says. of the convert. Bryan Houston has agency acts as a booster. The agency Bryan Houston talks big ideas in spent about as much time in the execu- is one step removed. It can be more simple words that retain accents of his tive ranks of producing corporations objective." native Texas. He was born Aug. 26, as in the advertising agency field. He Mr. Houston takes a panoramic view 1899, in San Antonio. has concluded: of the agency function. He concerns In Texas tradition, he started in oil, "I can spend more of my day trying holding key posts with Tidewater Oil to make two blades grow where one was and Standard Oil of Ohio. The first before than any five average corporate move in his zig -zag route across the executives." agency-advertiser line came when he Clients take it in good grace. They're went to Young & Rubicam, where he used to straight talk from a man who was a vice president before and after lets the chips fall where they will. World War II. The war years brought Clients can take a measure of comfort an Army colonelcy and Washington as- when he warns an advertising medium signments with the Office of Price Ad- about prices, as he did television a while ministration and Economic Cooperation back. And television listens because Administration. Mr. Houston went back it gets a good share of the Houston to Y &R but crossed the line again to clients' money. (The merger meant become executive vice president and consolidation of some considerable general sales manager of the Pepsi- radio -tv spenders, putting Heublein's Cola Co. Maypo, Maltex cereals, Andersen's Since becoming executive vice presi- soups and other food -beverage products dent of the old Lennen & Mitchell in company with Eastern Air Lines, agency, Mr. Houston has stayed on U.S. Rubber and other Fletcher Rich- this side of the selling pasture with a ards accounts). succession of agencies. In 1953 he be- About commercials, Mr. Houston came president of Sherman & Marquette says, "I think we're learning." He ex- and incorporated under his own name plains: practitioners found the new two years later. He merged with FRCH medium so powerful they lapsed into in July 1959 and now the whole oper- grinding out routine commercials. Then ation works at the old Houston address, reaction set in. "The customers got so 30 Fifth Ave. Mr. and Mrs. Houston tired of the rather uninteresting blah- live in Briarcliff Manor, N. Y., and Mr. Houston blah that there was a great rush to off- enjoy visits from their seven grand- beat commercials. A lot of them were .1 A panoramic view children.

BROADCASTING, May 22, 1981 93 EDITORIALS

Strange alliance Although Mr. Minow did not have a background in communications, he was not wholly a neophyte when he sought Wi lAT is the strange relationship between the FCC's new the FCC chairmanship. Senior partner Stevenson had both chairman, Newton N. Minow, and the NAB's new newspaper and broadcasting interests in Bloomington, Ill. president, LeRoy Collins? That question, more than any It will be recalled that Mr. Stevenson, now ambassador to other, bothers broadcasters who attended the woeful NAB the United Nations, testified just a year ago before a Senate convention a fortnight ago. subcommittee on Section 315, the political section which Because of the horrendous outlook in the light of the Minow ultimately was suspended to make the Great Debates pos- calumnies and threats in his NAB address and the seeming sible. He parroted the "air- belongs-to- the -people" platitude unwillingness of Gov. Collins as the broadcasters' spokes- and talked about an imagined requirement that television man to answer him, an appraisal of the two men is timely. devote a stipulated amount of time to "public service." Mr. Minow has seven years to go as FCC chairman and A client of the now dissolved Chicago partnership was there isn't any indication that he will be replaced. Gov. William Benton, co- founder of Benton & Bowles, former Collins has a three -year contract to be renegotiated after senator from Connecticut, and former assistant secretary two years at which time he may or may not be named for of state, who now owns Encyclopaedia Britannica. It was an additional five years. Sen. Benton who in 1951 proposed establishment of an 11- Both men are New Frontiersmen. Gov. Collins, after member National Citizens Advisory Board on radio and six good years as governor of Florida, is finding it difficult television which, in his own words, would issue an "annual to make the transition from public official to the paid head - Blue Book" prescribing the way in which the board believed and the chief lobbyist-of a private and commercially radio and television should be run. oriented free enterprise. He is loath to oppose the adminis- Chairman Minow has a laudable interest in educational tration which may account for his delay in deciding to op- television. Last week the Midwest Program on Airborne pose the administration's plan to reorganize the FCC until Television Instruction began. Mr. Minow had served as after House leaders announced they would oppose it. He its voluntary counsel. wants to work in harmony with the New Frontier. That It is perhaps a coincidence that John Perry, 31- year -old would be fine if the New works Frontier in harmony with chief aide to NAB's new president, Gov. Collins, was identi- free broadcasting -the very broadcasting that was used so fied with the same project (OUR RESPECTS, May 8). skillfully by Mr. Kennedy to win the election. It likewise is noteworthy that Mr. Perry and Tedson Gov. Collins was not chosen for his $75,000 year per Meyers, 33- year -old former ABC attorney and now Mr. post, plus allowances, because he was a Democrat. He was Minow's administrative assistant, were almost inseparable selected prior to the elections last November as the best man companions at the NAB convention. These are the young available. There was no political connotation in his appoint- men who did the spade work on the Collins and Minow ment. There should be none in his management of the NAB. speeches. He boldly grasped the leadership responsibility last February Thus, the strange relationship goes deeper than the two at his first board meeting and in so doing sharply criticized principals. It involves also youthful alter egos. the networks for having usurped their that function. A leader Messrs. Collins and Minow are highly intelligent. They must lead. A spokesman must speak. He cannot delegate that authority. possess leadership qualities and they are in positions where they could render great public service. Neither could be When Mr. Minow came to Washington last March he expected to understand the full scope of broadcasting in the said he didn't know much about broadcasting or broad- few weeks they have held office. casting law but that he did know politics. The hope is that both will learn with experience and It develops he was right on both counts. His NAB ad- exposure. If they do not, the winners will be those forces dress, beautifully phrased, contained every threat ever made opposed to free broadcasting. The losers will be the public, by a bureaucrat against broadcasters. Mr. Minow had been the government and the broadcasters. indoctrinated by the extremists among his old associates and by certain of his new colleagues. He has assumed the role of a prosecutor in a criminal proceeding, with all broadcasters accused, instead of his assigned function as the responsible head of an important agency whose duty it is to cooperate with private enterprise in providing the widest and most effective use of communications for the public's benefit, as well as to discipline those few who transgress. Mr. Minow, as a politician, delivered Chicago's tradi- tionally Republican North Side to the Kennedy -Johnson ticket and Illinois thus was won by the narrowest of margins in the closest national election in history. The 35- year -old partner of Adlai Stevenson, who had learned his politics in the Illinois state house as the assistant to the then Gov. Stevenson, was given the choice of a Washington assignment. He selected the FCC and specified its chairmanship. Sargent Shriver, who is John Kennedy's brother -in -law and runs the giant Merchandise Mart in Chicago, owned by the Kennedy family, made the offer. If Mr. Minow is playing the political game of demanding more than he knows he can get, he knows now that he has Drawn for BROADCASTING by Sid Hix carried things too far. Many broadcasters said his speech "Here comes the WOF-TV man with another one of his was the most arrogant they had ever heard. complete coverage gimmicks!"

94 BROADCASTING, May 22, 1961 HERE'S ANOTHER BIG LEAGUE TEAM FOR THE TWIN CITIES

The Northwest's top -rated sports announcer. Dick Nesbitt. joins award -winning newscaster. Roger Krupp, for NEWS & SPORTS FINAL, Midnight, Monday through Friday on KSTP-TV, Channel 5. Now, with the Alinnesota T \VINS in major league action, a complete, final sports roundup becomes more important than ever. Dick will bring you up to date on all the activities and scores - including the West Coast night games - as Roger Krupp continues his unexcelled reporting of local, national and international news. For information about availabilities within, and around, NEWS & SPORTS FINAL, contact a KSTP -TV representative or your nearest Petry Office today.

tow

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