Contents

This special March issue introduces ten places selected from the “ Tour+ New Recommended Tour Courses of Seoul” published in 2014 and includes four new specially recommended spots.

1 Hallyu_SMTOWN@coexartium 1

2 Tradition_Old Palace Trail 2

3 Shopping_Sinsadong Garosu & Serosu Roads 3

4 Shopping_Hapjeong-dong Cafe Street 4

5 Shopping_Noryangjin Fisheries Wholesale Market 5

6 Challenge_Bike rental (Jamsil and Gwangnaru) 6

7 Love_Seoul City Wall Museum 7

8 Love_MMCA Seoul 8

9 Tradition_National Hangeul Museum 9

10 Tradition_Dokdo Museum Seoul 10

11 Special Recommendations_Gasan Fashion Complex 11

12 Special Recommendations_C-Festival 2015 12

Special Recommendations_Interesting stories from every 13 13 corner of Seoul

Special Recommendations_Annual Seoul City Festival Schedule 14 14 for 2015 SMTOWN@coexartium 1

Approx. 2,000 people Place SMTOWN@coexartium Capacity (500 seating capacity) Address 511 Yeongdongdae-ro, Gangnam-gu, Seoul Contact Park, Hyung-bin Telephone +82-2-6240-9356 Website www.smtownland.com Holidays Open throughout the Year Overview Reservation Refer to Website Opening Hrs. 11:00~22:00 Hologram Musical 77,000 won Payment Cash & Credit Cards Hologram Concert 44,000 won (Including Overseas Cards) Price *Price may vary for each program. Language 50% discount for disabled and English, Chinese, Japanese men of national merit. Available SM Entertainment opened state-of-the-art theme park filled with contents ‣‣ It offers opportunities to personally meet and enjoy the moments with Korean Wave stars affiliated with SM Entertainment. ⁍ Offers a variety of opportunities to experience hologram performances, live performances, exhibitions, virtual experience with artists and contents shops by artists Sales of limited edition products, items actually worn by artists and 2F SUM Description products personally selected by artists From dance and vocal training to hair styling, make-up, photo shooting and music video production! 3F SMTOWN STUDIO A space to feel like being an actual artist by working together with professional staff 4F SMTOWN Place to rest and enjoy food and beverage to absorb all the contents of SM Ent. LIVErary CAFE Korea's biggest hologram theater where cutting-edge technology and artistic 5&6F SMTOWN THEATRE contents come together

SUM M/V Studio SMTOWN STUDIO_Dress Room Photo

SMTOWN LIVErary CAFE SMTOWN LIVErary CAFE SMTOWN THEATRE

‣ Exit No. ⑤, ⑥ at Samseong Station of Subway Line 2 - Connected through underground Direction ‣ walkway (go into COEX Mall through Millennium Square) ‣ Parking ‣ Parking Lot accommodating 996 vehicles including buses ⁍ 200 won for 10 minutes /Open for 24 hours ‣‣ Potential development of products targeting young generation by working together with nearby Product tourist attractions such as COEX Mall and Lotte World Development Tip ‣‣ Recommended for a course to experience Korean Wave in association with 'K Star Road' to serve tourists with keen interests in Korea Wave Nearby ‣ COEX Mall/K Star Road/Garosu-gil Road & Serious-gil at Sinsa-dong/Lotte World Attractions ‣

- 1 - Old Palace Trail 2

Place Old Palace Trail

Overview Deoksugung-Gyeongbokgung-Changdeokgung- (4.5km section from Course Sajingno-~Yulgongno to Changgyeonggungno)

600-year-old Capital Seoul! Old Palace Trail, Kings' Trail grandiosely mingled with forest and palaces Course Order Description Closure ⁍ A Palace from the Joseon Dynasty, characterized by coexistence of the only modern royal palace (Seokjojeon, etc.) and Western fountain garden. ❶ * Seokjo Hall : Korea's first western structure, it was restored in the original form with the new name, Mon Deoksu-gung 'Korean Empire Histry Hall' in October, 2014. www.deoksugung.go.kr * It's recommended to move along the famous stonewall walkway on the back side of Deoksugung, to the main gate (Gwanghwamun) of Gyeongbokgung. ❷ ⁍ The supreme palace for kings of the Joseon Dynasty and the center of the old palace trail Description Gyeongbok-gung * Visitors can meet various appearance of palatial life, such as the state affairs facility for the king and Tues www.royalpalace.go.kr officials, living/ relaxation space for royal family, etc. ❸ ⁍ The best preserved palace among the extant palaces of the Joseon Dynasty Changdeok-gung * The Secret Garden:: the backyard of Changdeokgung, its pavilion and pond make an elegant Mon. www.cdg.go.kr harmony, being registered as UNESCO World Heritage in 1997.

❹ ⁍ This palace is on the opposite side of Changdeokgung with a fence in between, Mon Changgyeong-gung and its size is small but it is characterized by a walk giving a feeling of comfort. cgg.cha.go.kr ⁍ At this palace, King who founded Joseon Dynast once lived, and this palace is the ❺ Mon Gyeonghui-gung only one open to the public free of charge.

Seokjojeon Hall Deoksugung Royal Palace Deoksugung Stonewall Walkway Photos

Gwanghwamun Gyeongbokgung Palace ① Gyeogbokgung Palace ②

‣‣ Subway Line 1 City Hall Station Exit No.② - Start tour from 'Daehanmun Gate' as the Directions main gate of Deoksugung Palace. ‣‣ Dongwha Duty Free Shop Parking Lot (211-0, Sejong-ro, Jongno-gu) 215 vehicles can be Parking parked, large buses available for parking. Info ⁍ 2,000 won for the first 30 minutes and 1,000 won per excess of 15 minutes, Operating time: _07:00~21:00 Product ‣‣ Possible to develop a history walking trip product in connection with the museum located in Development old palaces targeting family-unit tourists TIP Nearby ‣‣ Seoul Museum of Art//Insa-dong/Seoul History Museum/National Folk Museum of Korea Spots

- 2 - Sinsadong Garosu & Serosu Roads 3

Number of Place Sinsadong 100 or more Garosu & Serosu Roads stores Address Dosan-daero 13-gil, Gangnam-gu, Seoul (Sinsa-dong) Closed 10:00~22:00 Open year round Opening Hrs. Overview (holidays) (Vary from store to store) Gangnam Tourist Information Center (+82-2-3445-0111) Payment Cash or credit card Convenient About 10 translators/guides are method (Foreign cards are accepted.) facilities available (English, Japanese or Chinese). Catch up with the "Gangnam Style"! Hot shopping places on Garosu & Serosu Roads ‣‣ Garosu Road: A two-lane road lined with ginkgo trees that stretches from Sinsa Subway Station to Hyundai High School in Apgujeong-dong ⁍ You will have a unique shopping experience in about 30 road shops carrying designers' distinctive fashion clothes and unique design pieces as well as large multi-brand select shops of imported goods. ⁍ Each of the stores holds a flea market regularly, allowing you to shop for quality goods at reasonable Description prices. ‣‣ Serosu Road: It was formed as shops with unique concepts sprung up on side streets along the Garosu Road. It consists of eight side streets. ⁍ A food alley formed as cafes and restaurants with exotic interiors opened their doors. ⁍ It offers diverse shopping experiences as there are stores for children's and men's wear as well as rising designers' original clothes and charming design items.

Front View of Garosu-gil Road A select shop on Serosu-gil Road A designer shop on Serosu-gil Road Photos

A celebrity-run restaurant on Serosu-gil Road Eight Seconds on Garosu-gil Road View of a restaurant on Serosu-gil Road

‣‣ Exit ⑧ of Sinsa Station (Subway Line 3 ) - go straight 100m - Sinsadong Garosu-gil Road Directions - Serosu-gil Road Parking ‣‣ The public parking lot of Singu Elementary School accommodates up to 30 cars (400won Info per 10 minutes). ‣‣ Recommended for tourists who want to follow Hallyu stars' fashion styles as there are many road Product shops frequented by Hallyu stars on the roads Development ‣‣ Shopping maniac's haven: They can experience everything about shopping as there are not TIP only large SPA brands but also roadside shops and rising designers' shops.

Nearby ‣‣ /Horim Art Center/Apgujeong Rodeo Street/Gangnam Tourist Information Center and Spots Hannamdong Cafe Street

- 3 - Hapjeong-dong Cafe Street 4

Place Hapjeong-dong Cafe Street Overview Address Yanghwa-ro 6-gil to Dongmak-ro 7-gil in Mapo-gu, Seoul (Hapjeong-dong) Enjoy the free spirits and individuality of young artists over great food on the Hapjeong-dong Cafe Street ‣‣ It refers to the street leading from Exit ⑤ of Hapjeong Station to Hongik University, which is lined with cafes with a good ambience and restaurants known for great food. ‣‣ It is near the Hongik University area, which is famous as a youth's street, and has been catching on as a new cultural street. ⁍ There are loads of unique cafes and restaurants offering cultural experiences such as live performances Description or movies, so tourists can enjoy the indie culture of Hongik University while having a meal. ‣‣ Popular as a filming location for movies and TV entertainment programs because there are a number of cafes and restaurants with the designs that give an exotic feel. ⁍ Cafes that have appeared on TV: De TTOMA(Drama < The Heirs>, +82-2-323-0429), Eunhasu Dabang(Reality show , +82-2-332-0248) and Anthracite(Reality show , +82-2-322-0009) ⁍ Restaurants that have appeared on TV: HOU(a movie titled , +82-2-322-5425), Spring Come Rain Fall (Reality show , +82-2-3210-1555)

Front view of the Cafe Street A cafe with a unique interior design A cafe with an exotic feel Photos

A house turned into a cafe A cafe famous as a filming location A cafe famous as a filming location for TV dramas for TV entertainment shows

‣‣ Exit ⑤ of Hapjeong Station(Subway Line 2 or 6 ) - take a right turn around the bike Directions store and go straight to enter the street ‣‣ Hapjeong Public Parking Lot(423, Hapjeong-dong, Mapo-gu; 500 won per 10 minutes) Parking Info ‣‣ Hongik University Public Parking Lot(41-1, Eoulmadang-ro, Mapo-gu; 500 won per 10 minutes) ‣‣ Recommended as a stop extended from the Hongik University itinerary for tourists who have been to the university or are willing to revisit it. Product ‣‣ Develop a day-tour itinerary in cooperation with Mecenapolis Mall located in Hapjeong Development Station. TIP ⁍ Mecenapolis Mall : A cultural shopping complex with restaurants, a movie theater and a performance hall (http://bit.ly/1sgAB0c) Nearby ‣‣ Mecenapolis Mall/Hongik University/Ewha Women’s University Fashion Street/Sinchon Spots Branch of Hyundai Department Store/Gongdeok Market and Hannamdong Cafe Street

- 4 - Noryangjin Fisheries Wholesale Market 5

Noryangjin Fisheries Wholesale Number of A large number of visitors can Place Market stores be accommodated. Address 688, Nodeul-ro, Dongjak-gu, Seoul, Korea (Noryangjin-dong) Phone +82-2-814-2211~2 Period Open year round Overview Website www.susansijang.co.kr Opening Hrs. Open 24 hours a day How to Payment Cash or credit card make a No reservation required method (Foreign cards are accepted) reservation Varies from item to item Languages Price English (The fixed-price policy applies) available The largest wholesale fish market in Korea that never sleeps ‣‣ A filming location for a Hallyu drama It has also been a must-visit place for many foreign celebrities who visit Korea, including Hollywood star Jessica Alba and Hong Kong star Tse Ting fung. ‣‣ Every day an average of 30,000 people visit the market where they can try a variety of Description fresh raw fish 24 hours a day. ‣‣ Drop-shipped fish and seafoods are for sale at 15–30% of the street prices. ‣‣ Many foreign tourists visit to experience the bargaining culture unique to traditional Korean markets and reenact the 'eating of live octopus' scene of the movie which became the talk of town across the world.

View of the Fish Market ① View of the Fish Market ② Diverse seafoods Photos

Diverse seafoods Raw salmon You can pick a fresh flatfish yourself

‣‣ Exit ① of Noryangjin Station (Subway Line 9 ) - go straight 50m with the furniture discount Directions store on your right - entrance to the market ‣‣ The parking lot within the market has a capacity of about 1,300 cars. Parking ⁍ Free parking from 4:00 to 08:00. 1,000 won for the first one hour and 3,000 won per hour afterwards Info ⁍ Parking is free for 2~3hours if you submit a parking coupon which you can get if you buy at a store in the market.

‣‣ Movies are often filmed, and famous stars come here. It can be developed into Hallyu-themed tour Product packages. Development ‣‣ Develop tour packages with the theme of Korean night culture by linking nighttime attractions TIP such as Dondaemun Night Market and clubs in the Hongdae(Hongik University) area. Nearby ‣‣ Seoul Marina Club and Yacht/Yeouido /MBC Hallyu Drama Theme Park and Spots National Assembly

- 5 - Bike rental (Jamsil and Gwangnaru) 6

Place Bike rental (Jamsil and Gwangnaru) Jamsil Bike Rental in front of Jamsil Quay, 65 Hangaram-ro, Songpa-gu, Seoul Address Gwangnaru Bike Rental under the Gwangjingyo Bridge, 83-66 Seonsa-ro, Gangdong-gu, Seoul Premium KRW 5,000 KRW 1,000 for each No. of Jamsil 134 Price Tandem KRW 6,000 additional 15 min. Overview bicycles (per hour) Regular KRW 3,000 KRW 500 for each available Gwangnaru 159 Children KRW 3,000 additional 15 min. Payment Cash and credit card (including Languages Korean Method credit cards issued outside Korea) Available Ride a bike along the Hangang riverbank while enjoying the pleasant breeze and natural landscape. Jamsil Bike Rental Gwangnaru Bike Rental ‣‣ In Jamsil Hangang Park near various attractions, ‣‣ In Gwangnaru Hangang Park, the largest of the Hangang Parks including Lotte World, Olympic Park ‣‣ Well maintained ecological park located along the river Description Hours ⁍ Mar., Apr., Sept., and Oct.: 9:00~18:00 / May~Aug.: 9:00~19:00 / Nov.~Feb.: 9:00~17:00 ⁍ Return your bike at any of the 12 bike rental stations in the park, regardless of where you rented it. Remark ⁍ Hangang Park Bike Rental Stations: Gangseo/ Gwangnaru/ Nanji/ Ttukseom/ Mangwon/ Banpo/ Yanggwa/ Yeouido-Mapo-Yeouido-Wonhyo/ Jamsil/ Jamwon

Bike rental station ① Bike rental station ② Bike riding ① Photos

Bike riding ② Bike riding ③ Gwangnaru Bike Park

Jamsil Exit 5 of Jamsil Station on Subway Lines 2 and 8 – Cross Jamsil Nadeulmok

Directions Exit 1 of Cheonho Station on Subway Lines 5 and 8 – Walk straight towards Gwangnaru Cheonhodaegyo Bridge – Take the entrance stairs Jamsil Hangang Park parking lot Jamsil ⁍ 706-car capacity, KRW 1,000 for first 30 min. and KRW 200 for each additional 10 min. Parking Gwangnaru Park parking lot Gwangnaru ⁍ 407-car capacity, KRW 1,000 for first 30 min. and KRW 200 for each additional 10 min. ‣‣ Recommendable for tourists from countries such as Japan, China, Europe, the US, and Production Canada, where bike riding is a part of everyday life Development ‣‣ The bike rental stations in Gwangnaru Park are suitable for children, as they can ride bikes TIP in the Bike Park inside the park and can choose unique and interesting bikes. Nearby ‣‣ Gwangnaru rail bike/Cruise/IFC Mall/Lotte World/Olympic Park Attractions

- 6 - Seoul City Wall Museum 7

Place Seoul City Wall Museum Capacity 100 people Address 1st~3d Floor, Seoul Design Support Center, 283 Yulgok-ro, Jongno-gu, Seoul Contact Kim, Sun-jung Telephone +82-2-724-0243 Website www.museum.seoul.kr Holidays Every Monday Overview Weekdays 09:00~19:00 Opening Reservation By phone Mar.~Oct. 09:00~19:00 Hrs. Sat. Sun. Holidays Nov.~Feb. 09:00~18:00 Price Free Language English Available Meet the history of the biggest and oldest 'Fortress Wall of Seoul' in the world ‣‣ Cultural space to exhibit the future value of the Fortress Wall of Seoul as history and cultural heritage ⁍ What is the Fortress Wall of Seoul? It was designed to protect the capital city. Information of Exhibition Facility Description 1st Planned Exhibition Various planned exhibitions are in progress based on a theme of Fortress Wall of Seoul Fortress Information 2nd Information and Data on fortress heritage of the world and the one in Seoul Center/Study Room Permanent Exhibition of the past, present and future of Fortress Wall of Seoul 3rd Exhibition Room including media art

Overview from Outdoor Indoor View of Exhibition Room➀ Indoor View of Exhibition Room➁ Photo

Indoor View of Exhibition Room➂ Indoor View of Exhibition Room➃ Indoor View of Exhibition Room➄

‣‣ Exit No. ➀ at Dongdaemun Station of Subway Line 1 - Go straight for 150m - Take right turn at Dongdaemun Seonggwak Park - Go straight for 200m Direction ‣‣ Exit No. ➉ at Dongdaemun Station of Subway Line 4 - Walk straight to opposite direction of the exit - Walk across the pedestrian crossing - Take left turn at Dongdaemun Seonggwak Park - Go straight for 200m

‣‣ Parking Lot at Seoul Design Support Center accommodates 32 cars (600 won per 10 minutes) Parking ‣‣ Dongseung Parking Lot for 242 cars (3,000 won for 1st 30 minutes/1,500 won for additional 10 minutes)

‣‣ Development of product for experience tour in association with 'Stamp Tour through Fortress Product Wall of Seoul (seoulcitywall.seoul.go.kr)' managed by the City of Seoul Development ‣‣ Potential development of history tour course in Seoul to observe the past, present and Tip future of Seoul by visiting Gate (Dongdaemun), National Treasure No.1, Fortress and Dongdaemun Design Plaza

Nearby ‣ Attractions ‣ Dongdaemun Design Plaza (DDP)/Ihwa Mural Village/Naksan Park/

- 7 - MMCA Seoul 8

Place National Museum of Modern and Contemporary Art, Seoul ("MMCA Seoul") Address 30 Samcheong-ro, Jongno-gu, Seoul Telephone +82-2-3701-9500 Website www.mmca.go.kr Holidays Every Sunday & January 1st Ticket Purchase in Advance Refer to Opening Tue. Thu. Fri. & Sun. 10:00~18:00 Reservation Website (http://bit.ly/1yUtNhf) Hrs. Wed. & Sat. 10:00~19:00 Overview Individual 4,000won (All-in-one Ticket) Cash & Credit Cards Payment 20% discount for a group of (Including Overseas Cards) 10 people or more Price Group *Limited to a group reservation Language 5 days in advance English Audio Guide (3,000 won) Available Free Please see the website

Korea's best comprehensive culture & art center to appreciate all genres of arts of the time since opened in November, 2013 ‣‣ Integrated/converged exhibitions of contemporary arts and new media in progress through various facilities including exhibition halls, multi-media halls and theaters ‣ A gallery where tradition, future and daily life thrive together while preserving historical Description ‣ values of the region and buildings ⁍ Preservation and revitalization of 'Jongchin-bu,' a government office during Joseon Dynasty and 'Old Military Defense Security Command,' No.375 of Registered Cultural Properties ‣‣ Viewer-oriented 'Open Gallery' featured with various convenient facilities ⁍ Convenient Facilities: Gallery Art Zone, Cafeteria, Food Court, Book Cafe, Digital Information Room

Overview of Exterior Outdoor Yard Overview of Lobby Photo

Theater Exhibition Hall Food Court ‣‣ Exit No. ① at Anguk Station of Subway Line 3 - Go straight toward Gyeongbokgung Direction Palace for 400m - Take right turn & Go straight for 400m ‣‣ Parking Lot at 2nd & 3rd basements of Museum accommodates 384 cars ⁍ 2,000 won for 1st 1 hour / 500 won for additional 15 minutes Parking ‣‣ Adjacent Parking Lot for Bus at Gyeongbokgung accommodating 40 buses ⁍ 4,000 won for 1st 2 hours / 500 won for additional 15 minutes

Product ‣‣ Potential development of cultural tour course where tradition and today coexists by working Development Tip together with nearby Gyeongbokgung Palace and National Folk Museum Nearby ‣‣ Gyeongbokgung Palace/Bukchon Hanok Village/Guest House at Cheongwadae Attractions

- 8 - National Hangeul Museum 9

Place National Hangeul Museum Address 139, Seobingoro, Yongsan-gu, Seoul Metropolitan City Contact Choi, Jeong-seon Phone +82-2-2124-6200 Website www.hangeul.go.kr Holidays Mondays and Jan.1 Overview Reservation required through website Tue, Thu, Fri 09:00~18:00 Reservation at least 5 days before viewing Opening Hrs Wed, Sat 09:00~21:00 Prices Free of charge Sun/Holiday 09:00~19:00 Exhibit 3 time every day Language English Explanation (10:00/14:00/16:00) available Hangeul experience exhibit space where visitors can learn Hangeul with every fiber of his/her body ‣‣ On, Oct.,9, 2014, Opening of the Museum which deals with a single subject of Hangeul ⁍ It's a specialized museum which takes a view of Hangeul from the standpoint of Hangeul as a letter, and diverse cultural standpoints. Introduction of Exhibition Space Exhibition of diverse image experience data by weaving the history and value of Hangeul which Permanent was proclaimed in 1446 (during the 28th ruling year of King Sejong) in link with the subjects, Exhibition Hall Description such as education, religion, life, art and printing ,etc together with 567 pieces of relics Special Exhibition King Sejong's life story and Hangeul culture and modern interpretation Children's Hangeul The center is the space where a visitor can experience the principle of Hangeul alphabet Experience Center and ligature through the principle of Hangeul invention and Hangeul play Place for It's the space where a foreigner and multi-cultrual residents, who are not familiar with learning Hangeul Hangeul, can learn Hangeul with ease. Hangeul Museum The data room provides the digital data related to relics and exhibition, various Hangeul data Data Room-Hangeul Nuri

Outside View ① Relic 'Huminjeongeum Manual’ Hangeul Playground Photos

Place for learning Hangeul Outside View ② Permanent Exhibition Hall Jungang Directions ‣‣ Subway Line 4 line Ichon Station Exit No.② - Go straight 700m - Turn left at the entrance to the park Parking ‣‣ 70 Passenger cars can park on the 1st basement of main building free of charge Info ‣ Recommended course targeting foreign tourists who wish to learn Hangeul after touring the Product Museum in connection with Hangeul Gaon-gil Development ‣ Possible to develop family travel product, that makes it possible for family members to do TIP culture experience and relaxation in connection with the nearby Yongsan Family Park Nearby ‣ National Museum of Korea/Yongsan Family Park/Yongsan War Memorial/ Spots

- 9 - Dokdo Museum Seoul 10

Place Dokdo Museum Seoul Address 81 Tongil-ro, Seodaemun-gu, Seoul Contact Kang, Seung-woo Phone +82-2-2012-6100,6101 Overview Mondays, Lunar New Year's and Website www.dokdomuseumseoul.com Holidays Chuseok holidays Opening Hrs 09:30~18:00 Reservation Phone & Website Inquiries Languages Available English

The place where visitors can experience Nature and learn the history of Dokdo Island ‣‣ The Dokdo Museum Seoul serves as a museum collecting, keeping and displaying all data related to Dokdo and also as an experience center that makes it possible for visitors to learn nature & history of Dokdo through various experiences. Description ⁍ 4D-Image Screening Hall : Visitors can have a virtual experience as if they went into the sea around Dokdo in the submarine while watching 3D image ⁍ Making a Dokdo Newspaper of one's own : printing the photo took of the person in the Dokdo Newspaper ⁍ Fishing experience : the experience of catching various fish living at Dokdo

Entrance to Dokdo Museum Seoul History Future Hall ① 4D Image Screening Hall Photos

History Future Hall ② Nature Hall Fishing Experience

‣‣ Subway Line 1 2 City Hall Station Exit No. ⑩ - Go straight 500m ‣‣ Subway Line 2 5 Chungjeongro Station Exit No. ③ - Go straight 300m Directions ‣‣ Subway Line 5 Seodaemun Station Exit No.⑦ - Go straight 500m - Turn right in the direction of Sesomun-ro and go 50m

Parking ‣‣ Imkwang Building Parking place (Available for free parking for Dokdo Museum Seoul Info viewers only for 1 hour) ‣‣ Possible to develop this place as educational experience course for establishing a proper Product view of history targeting kids Development ‣‣ Possible to recommend this place targeting the tourist having interest in modern history of TIP Korea in connection with Seodaemun Prision History Hall Nearby ‣‣ Yakhyun Catholic Church/Sungnyemun/Deoksugung Palace/Seodaemun Prison History Hall Spots

- 10 - Gasan Fashion Complex 11

Place Gasan Fashion Complex Shopping Mall (Mario, Hyundai Outlet, W Mall) Digital-ro 9-gil, Geumcheon-gu, Seoul, Korea Address Guro Industrial Complex Working Experience 17 Beotggot-ro 44-gil, Geumcheon-gu, Seoul, Center Korea Languages Classification Website Opening Hrs. Available

Overview Mario Outlet www.mariooutlet.co.kr Open 7 days a week English, Japanese,Chinese English, Japanese, Hyundai Outlet www.ehyundai.com Open 7 days a week Chinese English, Japanese, W Mall w-mall.co.kr Open 7 days a week Chinese Week days 09:00~18:00 Guro Industrial Complex Japanese Working Experience Center laborhouse.geumcheon.go.kr Holidays Advance reservation required The Gasan Fashion Complex is a huge collection of fashion outlet stores where the past and present of Korea’s fashion industry exist side by side. ‣‣ Guro Industrial Complex Experience Center: Here, visitors are offered a rare glimpse into the difficult lives of the female laborers who worked at the many garment factories that once filled the Guro Digital Industrial Complex, the predecessor of the present Gasan Fashion Complex, in the 1960s and 70s. ‣‣ This area is home to large shopping malls, including Mario Outlet, Hyundai Outlet, and W Mall, as well Description as streets based on particular themes, such as IT, culture, entertainment, and food. ⁍ Mario Outlet: It houses a theme park and offers a wide range of clothing from both local and international fashion brands as well as a variety of products, such as home accessories and food and beverages. Provides one to three percent cash back on all purchases. ⁍ Hyundai Outlet: affiliated with Hyundai Department Store, awards points equivalent to 0.1 percent of total purchase to membership card holders ⁍ W Mall: a one-stop shopping mall offering 50 to 90 percent off famous brands all year round

Mario Outlet Hyundai Outlet Photos

W Mall Guro Industrial Complex Experience Center ‣‣ Mario Outlet: Exit ④ of Gasan Digital Complex Station on Subway Lines 1 and 7 – Walk straight 200m and turn left Directions ‣‣ Hyundai Outlet and W Mall: located on Mario Sageori (across from Mario Outlet) ‣‣ Guro Industrial Complex Working Experience Center: Exit ② of Gasan Digital Complex Station on Subway Lines 1 and 7 – Walk straight 150m and take the alley on the right – Walk straight 10m Parking ‣‣ Shopping Malls: over 500 cars at each shopping mall Info ‣‣ Guro Industrial Complex Working Experience Center: free parking available Product ‣‣ Ideal for tourists interested in shopping as well as popular Korean culture (“Hallyu”) Development ‣‣ Ideal for the development of tourism products by combining shopping at the Gasan Fashion Complex with TIP an experience of the history of Korean industry at the Guro Industrial Complex Working Experience Center ‣‣ AK Plaza/Sindorim Technomart/Seoul Hoam Fortress (National Historical Site)/ Graveyard for the Nearby Descendants of Lord Yangdo of the An Clan of Sunheung/Seokyaksa Seated Stone Buddha in Hoapsa Temple Spots * Visit the Geumcheon-gu Office website (http://www.geumcheon.go.kr) and click on the ”Culture & Tourism” menu at the top of the screen for detailed information on tourist spots in Geomcheon-gu, Seoul, Korea.

- 11 - C-Festival 2015 12

Place The area surrounding the COEX and Yeongdong-daero 513 Yeongdong-daero, Gangnam-gu, Address Seoul, Korea Phone +82-2-6000-1130 Website www.c-festival.com Period April 30 ~ May 10, 2015 Reservation By phone (+82-2-6000-1130) Opening Hrs. Everyday 10am ~ 6pm Overview Individual KRW 7,000 Exhibition Payment Cash or credit card (including credit cards issued outside Halls A~C Method Korea) Price Group 50% off (for groups of 30 or more) Outdoor Languages Free English Events Available The world’s only content convergence festival, with culture, art, and technology all rolled into one ‣‣ A festival driven by the MICE Cluster, a project launched by 13 businesses in order to develop the COEX into a MICE business hub in Korea and the Asian region. ⁍ MICE : Meeting/Incentive Travel/Convention/Exhibition Events "Cultural Exchange Experiences” of East Asian countries Hall A AsiaMania Description Cultural performance by various countries, experience booths for food and Hallyu celebrity fashion, Taekwondo demonstration/lessons Hall B CreativeU A visitor-participatory artwork brand: “Art Collaboration” Hall C CultureTech The meeting of culture and technology: “Smart Convergence” Conference Coronary Artery Surgery Association., Asia Exhibition Forum, Asia Room Convention Petrochemical Industry Conference, Grand Sourcing , etc. Outdoor Auxiliary K-Pop Concert, Cinema Party, RC car racing, busking, lantern festival, etc. Venue Events

AsiaMania Creative U CultureTech Photos

K-Pop Concert Lantern Festival Cinema Party

Directions ‣‣ Exit ⑥ of Samseong Station on Subway Line 2 – Cross the street via the underpass – Walk straight 50m

Parking ‣‣ COEX parking lot (approximately 3,000-car capacity, KRW 2,400/30 min, KRW 4,800/hr) Info ‣‣ Tancheon parking lot near the COEX (roughly 1,000-car capacity, KRW 2,500/7hrs) ‣‣ Ideal for the development of tourism products related to C-Festival (e.g., festival pass for entry Product to the COEX Aquarium, theater, SM, duty-free shops, and more during the festival period, from Development April 30 to May 10, 2015) ‣‣ Excellent for use with tourism products related to traditional and modern aspects of Korea in TIP conjunction with the temple stay program at Bongeunsa Temple Nearby ‣‣ SMTOWN@coexartium/COEX Aquarium/Bongeunsa Temple(temple stay, tea-drinking ceremony, lantern Spots festival, etc.)

- 12 - Interesting stories from every corner of Seoul 13

Storytelling Project for Various Tourist Project Period March 2013 ~ present Attractions in Seoul Location Contact Phone E-mail Hangang (River), Fortress Wall of Seoul, Jin Ok-Hyeon +82-2-2133-2816 [email protected] Overview Hanseong Baekje Contact Dongdaemun, Hangeul Gaon-gil, Chinese Embassy Kim Bo-Gyeong +82-2-2133-2817 [email protected] Street, Itaewon Stories about various Ham Chang-Mo +82-2-2133-2815 [email protected] neighborhoods in Seoul [Fortress Wall of Seoul] 29 Saemunan-ro, Jongno-gu, Address Seoul, Korea Gyeonggyojang, the house where nationalist politician Kim Theme Gu was assassinated Gyeonggyojang was the home of Kim Gu from November 1945 until his death in June 1949. The house was named after the nearby bridge “Gyeonggyo.” Also known by his pen name, Baekbeom, Kim Gu served Tip Take Subway Line 5 and as the president of the Provisional Government of Korea and committed himself to Korea’s independence and walk about five minutes from Exit national unification after the liberation of Korea from 4 of Seodaemun Station, or take a Japan. Unfortunately, however, he was killed by An bus (No. 602, 470, 370, or 270), Du-Hui, who shot him three times on June 26, 1949. get off at the Seoul Museum of A Japanese-style, three-story granite building with one History (Gyeonggyojang) bus stop, basement level, Gyeonggyojang was built during the and walk through the Main Hall of Story Japanese colonial era and owned by the gold mine tycoon Choi Chang-Hak. After the liberation of Korea, the Gangbuk Samseong Hospital however, the house was used as Kim Gu’s office and a after the site of Doneuimun Gate. place for the cabinet meetings of Korea’s provisional government. After the death of Kim Gu, Gyeonggyojang was used as the residence of Choi Chang-Hak, the embassy of Taiwan, and an office for the U.S. Army in Korea. At first, the house was called “Jukcheomjang,” but was later renamed “Gyeonggyojang” when Kim Gu began to use it as his office. * Please visit http://www.seoulstory.org/story/album/102/1514 for more Storytell detailed information. ing [Dongdaemun] Changgyeonggung-ro, Jongno-gu, Seoul, Address Korea Theme A market with 100 years of history in downtown Seoul

Opened in Jongno-gu in 1905, Gwangjang Market is Korea’s first permanent traditional market. Boasting over 100 years of history, Gwangjang Market features traditional Korean clothing shops and fabric stores at its center, where visitors can find virtually any type of Tip clothing for each stage of life, from birth to death, ranging from baby wear to funeral shrouds. Gwangjang Market is located about Many of the Hanbok shops in the market are 100m from Exit 8 of Jongno 5-ga family-owned businesses that have drawn customers Station on Subway Line 1 or Exit 4 generation after generation for over sixty years. of Euljiro 4-ga Station on Subway The food court is one of the highlights of the market. In Story particular, the mini gimbap served here, dubbed “narcotic Line 2 or 5. gimbap” because you cannot eat just one, may look humble, but it has become a delicacy in its own right. As its name implies, Gwangjang (meaning “to embrace far and wide”) Market greets people from all walks of life. This is a place where people freely strike up conversations with each other, blurring the line between shopkeepers and customers. This market is like a home to all the merchants here. * Please visit http://www.seoulstory.org/story/album/103/1604 for more detailed information.

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- 13 - Annual Seoul City Festival Schedule for 2015 14

Annual Seoul City Festival Schedule for 2015

No. Festival Name Date and Description

Lantern lighting ceremony, re-creation of Lotus Lantern May 15 (Friday) traditional Yeondeungnori (literally meaning 1 Festival ~ 17 (Sunday), 2015 “lotus lantern play”), Buddhist lotus lantern ceremony, lotus lantern parade, etc.

Discounts offered for foreign visitors July 1 (Wednesday) 2 Seoul Summer Sale at major department stores, duty-free shops, ~ 31 (Friday), 2015 large discount retailers, etc.

Main and sideline performances, exhibition of August 7 (Friday) 3 Seoul Drum Festival percussion instruments, participatory learning ~ 8 (Saturday), 2015 programs, etc.

August 28 (Friday) Seoul Open House, Seoul Music Festival, 4 Seoul Open Night ~ 29 (Saturday), 2015 etc.

October 1 (Thursday) Street performances by local and international 5 Hi Seoul Festival ~ 4 (Sunday), 2015 artists, participatory programs for citizens, etc.

Displays of fireworks showcasing fireworks Seoul International October 3 (Saturday), 6 artists from all over the world, live SBS Fireworks Festival 2015 shows, sideline events for citizens, etc.

Main events (performances of traditional Traditional Korean October 9 (Friday) Korean music, folk songs, and fusion music) 7 Music Festival ~ 11 (Sunday), 2015 Participatory programs (folk games, traditional Korean food, etc.) Promotion of libraries in Seoul, booths October 23 (Friday) offering hands-on experiences, book concerts, 8 Seoul Book Festival ~ 25 (Sunday), 2015 lectures by authors, cultural performances, etc.

Kimchi making and sharing events, displays Seoul Kimchi Making November 13 (Tuesday) 9 based on Kimchi-related themes, participatory and Sharing Festival ~ 15 (Thursday), 2015 programs, etc.

Photo exhibit, learning programs and November 1 (Sunday) 10 Seoul Photo Festival workshops on photography for citizens, ~ 30 (Monday), 2015 sideline events, etc.

Displays of lanterns on various themes, such Seoul Lantern November 6 (Friday) 11 as Seoul City, local governments in Seoul, Festival ~ 22 (Sunday), 2015 businesses, and characters, among others

- 14 - Seoul Tour+

Date of Publication: March 2015 Publisher: Tourism Marketing Team, Seoul Tourism Organization Editors:

▶ Kim Eun-Mi, Chief

T. +82-2-3788-0864 / E. [email protected]

▶ Huh Lyn

T. +82-2-3788-8126 / E. [email protected]

▶ Ku Ji-Hye

T. +82-2-3788-0879 / E. [email protected]

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