<<

Table of Contents

★ [ Tour+ Itineraries for the Five Senses] Starting with the May issue, ten itineraries designed to allow participants to experience the charm of Seoul to the fullest (40 different locations) will be created with a new theme every month. These itineraries will be provided as product information that is customized to your needs under the title “Seoul Tour+ Itineraries for the Five Senses”. We ask that you make active use of them when planning high-quality Seoul tour products for foreign tourist groups.

Tradition 1 Visiting every corner of Seoul of 600-year-old Seoul history

Course1 Seoul History Museum - Village - Yejibang - Noshi 5

Course2 Yangcheon Hyanggyo - Heojun Museum - Horim Museum - Sillim Sundae Town 10

Eunpyeong History Museum - Hongje-dong Gaemi Maeul(Village) - Course3 15 Donglim knot Workshop - GaGa Training Center for Important Intangible Cultural Properties - Hyundai Motor Studio Course4 20 - Kukkiwon - KAYDEE

Course5 Dokdo Museum Seoul - Seodaemun Prison History Hall - Haneul Mulbit - Gaon gil 25

Tradition 2 Living in Seoul of 600 years ago

National Museum - Hanok Village - Asian Art Museum - Course6 32 Gareheon Old Palace Trail - Guest House Information Center Course7 37 Hanbok Experience - Hwanghakjeong National Archery Experience - Mingadaheon Dongdaemun Hanbok Cafe - Ikseon-dong Hanok Village - Sulwhasoo Spa - Course8 42 Makgeolli Salon Rice-Museum - Seongbuk-dong Alley - chokyunghwa Dakpaper Artdoll Lab - Course9 47 Hankki, Korean Traditional Thatched House Seoul Yangnyeongsi Herb Medicine Museum - Jangsu Maeul(Village) - Course10 52 Cheongwadae Sarangchae Korean Food Experience Center - Gwangjang Market

Special Recommendation

Special1 Amusing stories hidden in every corner of Seoul 58

Special2 Grand Sale 59

Special3 2014 Seoul Certification Program for High Quality Tour Package 60

Info [Seoul Tour+] Itineraries for the Five Senses Monthly theme guide 62

Tradition 1 Visiting every corner of

600-year-old Seoul History

- 3 - Overview Tradition 1_Visiting every corner of 600-year-old Seoul History

★ Product Feature: A course for visiting & experiencing the scenes of 600-year-old history living and breathing in every corner of Seoul ☞ A chance to look into the beauty of Hanok and lives of ancestors while walking around the old living foundation ☞ A visit to the museum displaying time-honored relics from the prehistoric era to the present day ☞ Experiencing traditional crafts which makes it possible to observe ancient ancestors' wisdom of life and artistic soul

11:00 13:30 15:30 20:00 Tradition-Learning Ground Culture Stroll Traditional Crafts Traditional Food

Experiencing traditional Ground for learning history Strolling around the old Korea's Flavor experienced crafts handed down with and tradition vividly living foundation with 5 senses artisan spirit ◎ Museum outing for witnessing ◎ Visit to Korea's first Oriental ◎ Making traditional accessories- ◎ Tasting legitimate the process of building Medicine Museum in norigae and binyeo and Korean food dessert at Hanok at one sight honor of the noted modern accessories-brooch a cafe managed by a ◎ Becoming scholars and doctor HeoJun who and necklace couple designated as experience culture at systematized Korean ◎ Outing to workshop where Bangjja Yugi intangible the only Hyanggyo in traditional medicine visitors can directly experience cultural property Seoul 'Oriental Medicine' Korean traditional culture, ◎ Enjoying a traditional ◎ Visiting new concept museum ◎ Taking a rest strolling such as natural dyeing dining table all over the with proper history down the village and tradition knot, etc. country at one place through realistic 3D∙4D cherishing the appearance like the king of the experience of old Seoul as it is State 'Han'

Course 11:00 13:30 15:30 20:00

1 Seoul History ⇨ Seochon Village ⇨ Yejibang ⇨ Noshi Museum Course 2 Yangcheon Gangseo ⇨ Heo Jun Museum ⇨ Horim Museum ⇨ Sillim Sundae Town Hyanggyo Course

3 Eunpyeong History Hongje-dong Donglim knot Gangbuk ⇨ ⇨ ⇨ GaGa Hanok Museum Gaemi Maeul Workshop Course

4 Training Center for Hyundai Motor Gangnam Important Intangible ⇨ ⇨ Kukkiwon ⇨ KAYDEE Studio Course Cultural Properties

5 Dokdo Museum Seodaemun Seodaemun ⇨ ⇨ Haneul Mulbit ⇨ Gaon-gil Seoul Prison History Hall Course

- 4 - Tradition1_Visiting every corenr of 600-year-old Seoul History

1 Tradition-Learning Ground Course 1 _Seoul History Museum

2 Culture Stroll_Seochon Village

3 Traditional Crafts_Yejibang

4 Traditional Food_Noshi

- 5 - Tradition1_Visiting every corenr of 600-year-old Seoul History

❶ Seoul ⇨ Seochon Village ⇨ Yejibang ⇨ Noshi 1-1 History Museum

Location Seoul History Museum Address 55, Saemunan-ro, Jongno-gu, Seoul Contact Kang, Hye-eun Phone +82-2-724-0274 Website www.museum.seoul.kr Holdidays Every Monday, Jan. 1 Overview Holidays & Prices Free of Charge Weekdays Opening Sat & Sun Languages English, Chinese, Japanese supported Hrs Mar~Oct 09:00~20:00 09:00~19:00 Available Loan of portable voice information device Nov.~Feb 09:00~20:00 09:00~18:00 Urban History Museum where can experience vivid History and Tradition of Seoul ‣‣ An exhibit that makes it possible for visitors to observe the living culture from the old appearance to the present appearance of Seoul around the Dynasty period ⁍ It's possible for visitors to experience the history and culture of Seoul at the learning hall. Description EXHIBITION Description 1st floor Temporary Exhibition Hall, Exhibition Hall for Donated Relics Seoul during the period of the Joseon Dynasty, Seoul of the , Seoul during the 2nd/3rd floor Japanese Occupation, and Seoul in High Growth

Outside view of the Museum Lounge Inside view Photos

Exhibition Hall Overview ① Exhibition Hall Overview ② Exhibition Hall Overview ③

‣‣ Subway Line 5 Station Exit No.⑧ - Turn right after going straight 150m, Directions and go straight 500m

‣‣ 142 vehicles can be parked at the Seoul History Museum parking lot, Big buses allowed Parking ⁍ 3,000won for the first 2 hrs, 800 won per 10 minutes in excess of 2 hrs/ In case of a vehicle for more Info than 20 persons, 6,000won for the first 2 hrs, and 1,500won per 10minutes in excess of the first 2 hours

‣‣ It's well equipped with a trail and resting space and suited for a trail as it is Product adjacent to Gyeonghuigung Palace. Development ‣‣ It's possible to develop history & culture tourist product in connection with the old palace of TIP Korea around the history museum. Nearby ‣‣ Gyeonghuigung Palace/ Palace/ Palace/ Stream Spots

- 6 - Tradition1_Visiting every corenr of 600-year-old Seoul History

Seoul History Museum ⇨ ❷ Seochon Village ⇨ Yejibang ⇨ Noshi 1-2

Location Seochon Village

Overview Tongui-dong Hanok Village ▷ Tongin Market ▷ Okin-dong Park Nosu Housing ▷ Course Paiwha Girls' High School Living Hall ▷ Sajik Park

Walking down every corner of the simple traditional alley where visitors can observe the Seoul living of common people ‣‣ Tongui-dong Hanok Village: It's a village where the middle-class people gathered to live such as medical officals or interpretation officials, and this improved village has been serving to people as an actual living space until today since the Joseon Dynasty period ‣‣ Tongin Market: It's a conventional market located at Ogin-dong, Jongno-gu, and it has a 70-year tradition ‣‣ Ogin-dong Parknosu Housing(Jongno-gu art museum): It's the house built in combination with Description Korean & Western style in 1937, and it was reborn as Jongno-gu art museum where the artist Park No-su's lifelong works and 1,000 or so works of ancient art are displayed ⁍ Operating Hours_10:00~18:00, Monday closed, No admission fees, Tel_+82-2-2148-4171 ‣‣ Paiwha Girls' High School Living Hall: It's a residence built in 1961 for a missionary for Paiwha Girls' High school, being known as a historical structure ‣‣ Sajik Park: It's the park having the Sajik Altar where rituals were held for good harvest and rain, making it possible for a visitor to experience nature in downtown

Tongui-dong Hanok Village Tongin Market Jongno-gu art museum Photos

Overview of Tongui-dong Living Hall of Paiwha Girls' High School Sajik Park

Directions ‣‣ Subway Line 3 Gyeongbokgung State Exit No. ②, go straight 200m and access after turning right Parking ‣‣ Jeokseon Public Parking Lot available for large buses (1,000won per 10 minute) Information ‣‣ It's possible to develop dainty food theme product in connection with Hyoja Bakery that has Product made deliveries of cake to the for 30 years, stir-fried with oil in the Development Tongin Market, and Sejong Village food culture street TIP ‣‣ "It's possible to recommend "Daeo Bookstore", which has become famous as it appeared in the Hallyu Drama called "Shark", targeting FIT Hallyu tourists Nearby ‣‣ Sejong Village Food Culture Street/National Palace Museum Spots

- 7 - Tradition1_Visiting every corenr of 600-year-old Seoul History

Seoul History Museum ⇨ Seochon Village ⇨ ❸ Yejibang ⇨ Noshi 1-3

Location Yejibang Capacity 25 persons Address 87, Samcheong-ro, Jongno-gu, Seoul Contact Representative Kim, Young-hee Phone +82-2-723-7030 Phone Inquiries(Reservation mandatory for a Overview Reservation Holidays Every Sunday group a week before visiting) ring, necklace pendant 10,000 won Opening Hrs 11:00~19:00 Prices Hair Pin, Brooch 13,000 won Payment Cash and credit card Jade-knot Necklace 30,000~50,000 won Method (Overseas card included)

Opportunity to wear beautiful traditional accessories which are splendid but delicate by self-making them ‣ It is a workshop managed by the Jade Artisan Kim Young-hee who was designated as Intangible cultural property Gyeonggi No. 18, where norigae(ornaments), binyeo(hairpin), a jade ring, and bride's headpiece(Jokduri), etc. are displayed. ‣ Space where accessory-making experience program is conducted(Required time : 40 minutes) Description ‣ Yejibang has become a famous place to Hallyu tourists since it designed and manufactured the accessories for the movie and ‣ It gained popularity for manufacturing a gift for a honoured guest, such as Flower Crown of King Sunjong's Empress in celebration of Queen Elizabeth II's visit to Korea, and a broach for Clinton, Hillary Rodham, etc.

Outside View Boulder Ring Inside View ① Photos

Ring-Making Experience Inside View ② Gem-knot Necklace

‣ Subway Line 3 Exit No.① - Go straight 500m , and turn right at Jeongdok Library Directions - go straight 300m - go straight 200m after turning to the right before Cafebene

Parking ‣ Samcheong Parking Lot : 25 vehicles are available for parking Info ⁍ 2,000 won for the first 30 minutes' parking and 2,000 won per excess of 30 minutes

Product ‣ It's possible to buy various jade products at lower prices than the market price and to Development recommend this place as a target shopping course for women tourists having much interest TIP in Korean traditional accessories.

Nearby ‣‣ Samcheong-dong shoes alley/Insa-dong street of culture/Gyeongbokgung Palace Spots

- 8 - Tradition1_Visiting every corenr of 600-year-old Seoul History

Seoul History Museum ⇨ Seochon Village ⇨ Yejibang ⇨ ❹ Noshi 1-4

Location Noshi Capacity 26 seats Address Jahamun-ro 1 gil-3, Jongno-gu, Seoul Contact Representative Kim, Soon-young Phone +82-2-736-6262

Website www.noshi.co.kr Holidays Every Sunday Overview Reservation Phone Inquiries Opening Hrs 10:00~19:00 Ginger Honey Latte 6,000won Side House Ripe Persimmon Payment Cash and credit card Prices 7,000won Back House Sweet Red Bean Method (overseas card included) Baked and Ice cream 8,000won

A cup of traditional tea enjoyed by containing it in a brassware used by 'Dominjun (impersonated by Kim, Su-hyun) in the drama, "Love from a Star" ‣ A brassware cafe managed by a couple who became initiates of Gyengnam Intangible Cultural Property No. 14 Lee, Yong-ku artisan ‣ 1st Floor: Space for enjoying Korean traditional dessert in a brassware Description ⁍ Side House Ripe Persimmon Back House Sweet Red Bean' served nicely in a brassware by putting directly boiled red bean on the frozen ripe persimmon, which is popular with the Japanese ⁍ The menu which contains sweet ice cream and baked Jeolpyeon is a much favored dessert regardless of seasons ‣ 2nd Floor: It's a brassware gallery which is putting on permanent exhibit of a variety of brassware for sale, such as a rick bowl, dish, kettle, spoon, chopsticks, flower pot, and even wineglass

'Next House Ripe Persimmon Back Outside View Overview of the 2nd floor Gallery ① Photos House Sweet Red Bean'

Inside View of the 1st Floor Cafe Overview of the 2nd Floor Gallery ② Sweet Red Bean Porridge Directions ‣‣ Subway Line 3 Gyeongbokgun Station Exit No.② - go straight 500m -Turn left Parking ‣‣ Sejong Village Singyo Public Parking Lot, parking is available for small buses(300 won per 10 minutes) Info ‣ It could be recommended as a healing course in connection with the walking tour course of Product Seochon Village which is quiet in comparison with Bukchon and Samcheong-dong. Development ‣ Possible to develop it as Hallyu course in connection with Hangrim tea shop on Daehak-ro, TIP targeting the Hallyu tourists who are the fans of the drama, Nearby ‣‣ Sejong Village Food Culture Street/Hyoja Bakery/Daeoh Bookstore/National Palace Museum Spots

- 9 - Tradition1_Visiting every corenr of 600-year-old Seoul History

1 Tradition-Learning Ground Course 2 _Yangcheon Hyanggyo

2 Culture Stroll_Heo Jun Museum

3 Traditional Crafts_Horim Museum

4 Traditional Food_Sillim Sundae Town

- 10 - Tradition1_Visiting every corenr of 600-year-old Seoul History

❶ Yangcheon ⇨ Heo Jun Museum ⇨ Horim Museum ⇨ Sillim Sundae Town 2-1 Hyanggyo

Location Yangcheon Hyanggyo Address Na-gil 53, Yangcheon-ro, Gangseo-gu, Seoul Overview Phone +82-2-2658-9988 Holidays Every Monday Prices Free of Charge Opening Hrs 09:00~17:00

As being the only Hyanggyo in Seoul, it is an educational institution from the Joseon Dynasty where visitors can observe the ancient scholar spirit. ‣‣ It was built during the 11th ruling year(1411) of King Taejong, and fully restored as Seoul 's Monument No. 8 in 1981 ‣‣ It's an educational institution established by the country for the sake of education and edification during the Joseon Dynasty. ‣‣ It was used as the place for holding 'Seokjeondaeje' rituals in February(spring) and Descrioption August(autumn) according to lunar calendar every year ⁍ Seokjeondaeje : It is designated as the Important Intangible Cultural Property No. 85, and it was a ritual for cherishing the memory of the originator of Confucianism-Confucius, and admiring his virtue. ‣‣ In 2015, it was included as one of the 71 'Vividly Breathing Hyanggyo Cultural Properties Application Project' under the supervision of the Cultural Heritage Administration. ⁍ Under the subject of ‘thousand sorts of facial expressions and 10 thousand sorts of fun', 'The Thousand-Character Classic Text Gonu Game' program will be operated. * About Gonu Game? Contending for victory by moving horses of several shapes on a board 30cm in width and breadth

Hongsalmun Outside View Inside View ① Photos

Inside View ② Inside View ③ Tombstones

‣‣ Subway Line 9 YangcheonHyanggyo Station Exit No.② - go straight 200m and go straight Directions 100m after turning to the right, and turn right along the right Janghachon and go straight 300m in the direction of Hongwonsa Temple Parking ‣‣ 66 vehicles are available for parking at Gangseo Parking Lot (1,000 won for Info the first 30 minutes and 200 won per excess of 10 minutes ) Product ‣‣ It's possible to develop Korean Traditional Culture Product in connection with the nearby Development HeoJun Museum & Gyeomje Jeongseon Museum of Art TIP ‣‣ Recommendation as an experience place for ancient educational institution for youth Nearby ‣‣ HeoJun Museum/Guam Park/Gyeomje Jeongseon Museum of Art/Gangseo Hangang Park Spots

- 11 - Tradition1_Visiting every corenr of 600-year-old Seoul History

❷ Heo Jun Yangcheon Hyanggyo ⇨ ⇨ Horim Museum ⇨ Sillim Sundae Town 2-2 Museum

Location Heo Jun Museum Capacity 20 visitors per 1 Commentator Address Heo Jun-ro 87, Gangseo-gu, Seoul Contact Jang, Ju-hee Phone +82-2-3661-8686 Website www.heojun.seoul.kr Holidays Monday, New Year’s and Day Refer to the Website Mar.~Oct. 10:00~18:00 Overview Reservation Opening Hrs (No telephone reservation) Nov.~Feb. 10:00~17:00 individual group(more than 20) Payment cash, card paryment available adult 1,000 won 700 won Method (overseas card included) Prices Languages English, Chinese, Japanese student 500 won 300 won Available (Prior reservation required) It's an Oriental Medicine Museum where visitors can praise achievements of the noted doctor, 'Heo, Jun' during the Joseon Dynasty, and be in contact with greatness of Oriental medicine Information about viewing order of the exhibition hall on the 3rd Floor ❶ Heo Jun Memorial Hall The Space where a visitor can look back on Heo Jun's life and achievements Exhibition of the Original of [Donguibogam] recorded by Heo Jun for 14 years, which is listed ❷ Donguibogam Hall in UNESCO's Memory of the World Register. ❸ Medicinal Herb & Various sorts of decoctions and its related medicinal ingredients and herbs are displayed. Descriptionn Ingredient room ❹ medicine-making Various medicine-making devices used in Oriental Medicine, such as acupuncture, moxa device room cautery, an earthen pot for preparing medicinal decoction, are on display. ❺ Medical center for The space for miniature of the appearance of the Medical Center for the Palace during the Royal Family and Joseon Dynasty and Oriental medical clinic Oriental medical clinic ❻ Experience Space Making medicine packets, learning about physical constitutions ❼ Herb garden A nature-friendly space where visitors can identify 90 sorts of life-size medicinal herbs

Inside View Heo Jun Memorial Hall Medicinal Herbs and Ingredients Room Photos

Medicinal ingredients grinder making medicine packet Oriental Medical Center & Medical Clinic

‣‣ Subway Line 9 Gayang Station Exit No. ① Turn right after going straight 100m - turning Directions left at the three-way intersection after going straight - go straight 300m on Heojun-ro Parking Info ‣‣ Gangseo Hangang Park Parking Lot(1,000won for the first 30minutes, and 200won per excess of 10minutes) Product ‣‣ Discount Benefit in case of connection use of ’Gyeomje Jeongseon Museum of Art Development ⁍ Gyeomje Jeongseon Museum of Art(gjjs.or.kr) : 36, 47-gil Yangcheon-ro, Gangseo-gu, +82-2-2659-2206 TIP

Nearby Spots ‣‣ Gyeomje Jeongseon Museum of Art/Yangcheon Hyanggyo/Gangseo Hangang Park

- 12 - Tradition1_Visiting every corenr of 600-year-old Seoul History

Yangcheon Hyanggyo ⇨ Heo Jun Museum ⇨ ➌ Horim Museum ⇨ Sillim Sundae Town 2-3

Horim Museum available to accommodate Location Capacity (Sillim Main Building) 300 persons simultaneously Address 53, 152-gil, Nambusunhwan-ro, Gwanak-gu, Seoul Contact Park, Seong-yeon Phone +82-2-858-2500 Every Monday, weekends, Website www.horimmuseum.org Holidays and Holidays Overview 10:00~17:00 Reservation Phone Inquiries Opening Hrs *Admission is available until the last 1 hour before closing individual group(more than 20) Payment cash, card payment accepted method (overseas card included) prices adult 4,000 won 3,000 won youth 2,000 won 1,000 won Language Korean Disabled free of charge Available A traditional art museum in possession of 15,000 pieces of relics ‣‣ Possession of pieces of relics designated as national cultural properties Introduction of Exhibition Space Archaeology Hall Earthenware, stoneware and metalware from the age to the period of Unified are on display. In this hall, visitors can observe the ceramic culture from the bronze age to the period of , Description Ceramic Crafts Hall such as Goryeo celadon and Joseon grayish-blue powdered celadon, etc. It's the space where visitors can see the stream of Korea Buddhist art from the period of the Three Metal Crafts Hall States to the period of the Joseon Dynasty at a sight. Calligraphic Paintings (2014.10.10~): The pottery portraying & related Books chrysanthemum one of the Four Gracious Plants , wood furniture and painting are on display.

Outside View Overview of the lobby Outdoor Exhibition Space Photos

Representative Relic(Treasure No. 1453) Metal Crafts Room Representative Relic

‣‣ Subway Line 2 Sillim Station Exit No.⑤-Board the bus In the direction of Nangok Crossroads Directions . -Get off at Horim Museum Station ‣‣ No admission fees for outdoor parking place viewers, No time limit Parking Info ‣‣ Samseong-dong, Public parking lot 2(106 vehicles are available for parking, 150 won per 5 minutes) Product ‣‣ Discount benefit(10,000 won/1 person) is given in case of connection use of Horim Museum Development 'Sinlim Main Building' and 'Sinsa Annex(8,000 won per person) TIP Nearby ‣‣ Nakseongdae/Sinlim Sundae Town/Boramae Park/Noryangjin Fish Market Spots

- 13 - Tradition1_Visiting every corenr of 600-year-old Seoul History

Yangcheon Hyanggyo ⇨ Heo Jun Museum ⇨ Horim Museum ⇨ ➍ Sillim Sundae Town 2-4

Location Sillim Sundae Town Overview Address (Wonjo Sundae Town 1~4F, Yangji Sundae Town2~5F)14,12 Sillim-ro 59-gil, Gwanak-gu, Seoul

Since its formation in the 1970s, Seoul's representative famous food place 'Sillim Sundae Town' has a mass of customers all year round ‣‣ Sundae: Food prepared by boiling and steaming after putting several ingredients in a cow or pig's intestines and wide assortments of menu centering Sundae Menu characteristic & price ⁍ It's a popular menu of 'Sundae Town' and it's a white fried dish prepared by putting Baeksundae vegetables like sesame leaves and onions without seasoning (price : 14,000won/2p.p) Seasoned ⁍ It's a fried dish combined with specially made seasoning, vegetables and sundae, Sundae boasting of its spicy-sweet taste (price : 14,000 won/2p.p) Description ⁍ This food is prepared by putting boiled plain noodles, sundae and intestines in an Sundae earthenware pot and then it is boiled after pouring meat broth; this dish is served rice soup with a bowl of rice. (Price : 6,000won/1p.p) A bowl ⁍ After eating white sundae or seasoned sundae, the fried rice with left-over seasoning of rice is a real delicacy (price : 2,000won/1 bowl of rice) * The above menu is representative menu , and menu and prices vary from store to store. * Business Hours : 11:30~the following day01:00( it differs from store to store) ‣‣ Hallyu TV show called 's virtue of the visit by ‘Yoon Minsoo' and his son 'Yoon Hu', the number of overseas visitors are on the increase.

Overview of Sundae Town Inside View ① Inside View ② Photos

White Sundae ① White Sundae ② Fried Rice

‣‣ Subway Line 2 Sillim Station Exit No.③ - Go straight 100m and turn right - after going Directions straight 60m - visitors can find it on the right side.

Parking ‣‣ Boramae Public Parking Lot 1 (110-4, Bongcheon-dong, Gwanak-gu) 122 vehicles can be parked Info ⁍ 300 won for the first 30 minutes and 100 won per excess of 10 minutes Product ‣‣ It's possible to recommend the 'cart-bar culture', which can be enjoyed only in Korea as a dainty Development food course targeting tourists wishing to experience 'unusual food.' TIP Nearby ‣‣ Horim Museum(Sillim main building)/SNU Museum/Heo Jun Museum Spots

- 14 - Tradition1_Visiting every corenr of 600-year-old Seoul History

1 Tradition-Learning Ground Course 3 _Eunpyeong History Hanok Museum

2 Culture Stroll_Hongje-dong Gaemi Maeul(Village)

3 Tradition Crafts_Donglim Knot Workshop

4 Traditional Food_GaGa

- 15 - Tradition1_Visiting every corenr of 600-year-old Seoul History

❶ Eunpyeong History Hongje-dong ⇨ ⇨ Donglim Knot Workshop ⇨ GaGa 3-1 Hanok Museum Gaemi Maeul

Location Eunpyeong History Hanok Museum Address 8, 50-gil Yeonseo-ro, Eunpyeong-gu, Seoul Contact Park, So- Phone +82-2-351-8523~4 Every Monday, Jan. 1, Website museum.ep.go.kr Holidays Lunar New Year's and Overview Chuseok Day Group Classification Individual Opening Hrs 09:00~18:00 (more than 20) adult(aged 19~64) 1,000 won 700 won Cash, Card payment Payment Method Prices youth(aged 7~18) 500 won 300 won (overseas card included) infants & elderly free of charge Reservation Phone Inquiries (under 6, above 65) Here, visitors can watch everything about Korea's traditional housing ‣‣ Exhibition of various relics of humanities and history and the well-preserved cultural contents related to Hanok ⁍ The 1st Basement~2 stories above ground : Training room, lounge, Eunpyeong History room, Eunpyeong Description Madang, Hanok Display room, temporary exhibition room , etc ‣‣ Seoul autonomous gu's first local history museum showing a district history ‣‣ Possible to experience the characteristic of Hanok comparing to Asian traditional housing through the full-scale model and displays

Outside View Room on the 1st floor ① Room on the 1st floor ② Photos

Room on the 1st floor ③ Room on the 2nd floor Yongchuljeong(Resting Space)

‣‣ Subway Line 3 Gupabal Station Exit No.③ -Get on Bus No. 7723 and get off at Hanago, Directions Jingwansa, Samcheonsa Ipgu Station

‣‣ Parking place of the Eunpyeong History Hanok Museum Parking ⁍ 26 small cars available for parking (2,000won for the first 2 hrs, and 500 won per excess of 10minutes) Info ⁍ 3 large cars available for parking (5,000won for the first 2 hours, and 1,000won per excess of 10 minutes)

‣‣ It's possible to recommend this museum targeting the tourists having much interest in our Product traditional housing-Hanok Development ‣‣ Possible to develop it as Hanok experience course product in connection with Namsangol TIP Hanok Village and Bukchon Hanok Village Nearby ‣‣ Jinkwangsa Temple/ National Park Spots

- 16 - Tradition1_Visiting every corenr of 600-year-old Seoul History

Eunpyeong History ❷ Hongje-dong ⇨ ⇨ Donglim Knot Workshop ⇨ GaGa 3-2 Hanok Museum Gaemi Maeul

Location Hongje-dong Gaemi Maeul(Village) Overview Address 100-58, 4-gil Segeomjeong-ro, Seodaemun-gu, Seoul

It's a mural village where childlike mind flows and also one of the last few remaining 'Shantytown' ‣‣ After the , this village began to form when war refugees started to live in houses which were built using boards and tents ⁍ Gaemi Maeul : This name was made because the appearance of people who worked hard much resemble that of an ant. ‣‣ This village was reborn as the present appearance through the mural village project called 'Mingling Village drawing Light' in 2009. ⁍ ‘Mingling Village drawing light' Project: It's the project, in which 130 art major college students drew Description children's mind in every corner of this village through mural paintings containing 5 themes, such as 'Welcome', 'Family', 'Nature-friendliness' etc. ‣‣ Harmony between the landscape of the changelessly maintained old life for 50 years and mottled wall paintings ‣‣ The view of Seoul that is overlooked at a sight from the summit of this village is a real landscape that cannot be left out. ‣‣ It's also a filming site for the latest film "A Gift from Room 7" which attracted as man as 10 million audience (The village where the main characters- father and daughter lived))

Overview of Gaemimaeul ① Overview of Gaemimaeul ② Overview of Gaemimaeul ③ Photos

Overview of Gaemimaeul ④ Overview of Gaemimaeul ⑤ Overview of Gaemimaeul ⑥ Directions ‣‣ Subwasy Line 3 Hongje Station Exit No② Get on shuttle bus No 07 - Get off at the final stop 'Gaemimaeul Parking ‣‣ Parking place for Independence Park 46 vehicle can be parked (101-0, Hyeonjeo-dong, Seodaemun-gu) Info ⁍ Large buses available for parking, 300 won for a small car per 10 minutes, 900 won for a bus per 10 minutes ‣‣ In connection with ’Ikseon-dong Hanok Village‘, ‘Bukchon Hanok Village‘, it's possible to develop this Product village as thematic Tourism Product which makes it possible for a viewer to look back on the Development living aspects from the period of the Joseon Dynasty until the modern & contemporary period. TIP ‣‣ The place is recommendable for a couple who wish to leave a memory while photographing, or a famous place as a view point targeting family tourists. Nearby ‣‣ Seodaemun Prison/Dongnimmun Gate/Eunpyeong History Hanok Museum/Museum of Agriculture Spots

- 17 - Tradition1_Visiting every corenr of 600-year-old Seoul History

Eunpyeong History Hongje-dong ❸ Donglim Knot ⇨ ⇨ ⇨ GaGa 3-3 Hanok Museum Gaemi Maeul Workshop

Location Donglim Knot Workshop Address 10, 12-gi, Bukchon-ro, Jongno-gu, Seoul Contact Park, Jin-young Phone +82-2-3673-2778 Website www.shimyoungmi.com Holidays Every Monday Overview Reservation Phone Inquiries Opening Hrs 10:00~18:00 Bracelet 7,000 won Payment Cash, credit card Payment accepted Mobile Phone Method (Overseas Cards included) Prices 7,000 won Accessories Languages English, Japanese Necklace 10,000 won Available

Making one and only manual accessory of the world through traditional knots ‣‣ Exhibition ranging from various decorative knots such as norigae, belt, pocket, etc. that are handed down in our country to knot materials like thread, string and accessories, etc. ‣‣ Exhibition of ancient relics, reproductions of relics, and creative works made in line with modern sense Description ‣‣ Progress of various levels of knot training from one-day knot experience & beginner training to professional training course ⁍ Knot Experience: 4 sorts including necklace, bracelet , mobile phone accessories, etc. (time required : 20 minutes to 40 minutes)

Outside View ① Outside View ② Inside View ① Photo

Inside View ② Knot Crafts Experience ① Knot Crafts Experience ②

‣‣ Subway Line 3 Anguk Station Exit No. ② - go straight 550m - Turn right in the direction Directions of bukchon-ro 12-gil- go straight 40m

‣‣ Gyeongbokgung Parking Lot - 163 vehicle available for parking (2,000 won for the first 2 Parking hrs, 500 won per excess of 15 minutes) info ‣‣ Gyeongbokgung parking place for bus only - 40 vehicles available for parking (4,000 won for the first 2 hours and 500 won for excess of 15 minutes)

Product ‣‣ It's easy to connect this place to a tour course since it is located in the center of tourist attractions like Bukchon Hanok Village and Gyeongbokgung Palace, etc. Development ‣‣ Possible to develop this place into Korea 'Traditional Culture Experience Course' in TIP connection with Bukchon Culture Center Nearby ‣‣ Bukchon Hanok Village/Gyeongbokgung Palace/Samcheong-dong Cafe Street Spots

- 18 - Tradition1_Visiting every corenr of 600-year-old Seoul History

Eunpyeong History Hongje-dong ⇨ ⇨ Donglim Knot Workshop ⇨ ❹ GaGa 3-4 Hanok Museum Gaemi Maeul

Location GaGa Capacity Approx. 40 persons Address 5, Gyedong-gil, Jongno-gu, Seoul Contact Choi, Jeong-sook Phone +82-2-732-6936 Website www.gagabistro.com Holidays Lunar New Year's Day and Chuseok Overview Reservation Email([email protected])&Phone Inquiries Opening Hrs 12:00~22:00 Payment Cash, Card Payment accepted\ Course 55,000 won~59,000 won Method (overseas Card included) Prices *Prior reservation required , and prices Languages English, Japanese vary according to course formation Available

High-dignity Korean Home Meals enjoyed in the 100-year-old history Hanok-GaGa ‣‣ It's a Korean-style restaurant built by renovating a prime minister's detached housing during the Joseon Dynasty, and its interior is characterized by highlighting the rafters as they are. ⁍ About rafters? It's a crossbar forming the roof in a wooden structure Description ‣‣ Dishes are served according to visitors' taste, character & size of gathering, and this restaurant is ran by 100% prior reservation system ⁍ Visiting members' information is reflected in the menu, so reservation on the very day is not accepted ‣‣ Visitors of GaGa can enjoy the fresh season food because all dishes are prepared by purchasing the relevant ingredients in the morning of the very day.

Outside View of the restaurant Inside View ① Inside View ② Photos

Roof with rafters Steamed and Manduseon Whole View of a Room ‣‣ Subway Line 3 Anguk Station Exit No ③ - go straight 40m - Turn left in the direction of Directions Gyedong-gil - Go straight 40m ‣‣ Parking place before the restaurant- 3~4 cars available for free parking Parking ‣‣ Wonseo Park Public Parking Lot- 14 vehicles can be parked (500 won for the first 10 minutes Info and 500 won per excess of 10 minutes) Product ‣‣ Recommendable for a small-size group meeting and event with its private space Development ‣ Possible to recommend it as a course for dainty food as the place for tasting Korean home meals TIP ‣ Nearby ‣‣ Bukchon Hanok Village/ Palace/Gyeongbokgung Palace/Insa-dong Culture Street Spots

- 19 - Tradition1_Visiting every corenr of 600-year-old Seoul History

1 Tradition-Learning Ground

Course 4 _Training Center for Important Intangible Cultural Properties

2 Culture Stroll_Hyundai Motor Studio

3 Traditional Crafts_Kukkiwon

4 Tradition Food_KAYDEE

- 20 - ❶ Training Center for Important Intangible ⇨ Hyundai Motor Studio ⇨ Kukkiwon ⇨ KAYDEE 4-1 Cultural Properties

Training Center for Important Location Capacity 100 persons Intangible Cultural Properties Address 406, -ro, Gangnam-gu, Seoul Contact Park, So-yeon Phone +82-2-3011-2603 Overview Website www.chf.or.kr Holidays Every Sunday and holidays Reservation Refer to the Website Opening Hrs 10:00~18:00 performance 5,000 won Payment Method Cash, card Payment accepted (overseas card included) prices Language exhibit free of charge English available The traditional Culture Space where a visitor can enjoy the performance of Korea's traditional arts that have been handed down for a thousand years, and craft exhibition ‣‣ Technique training and training program for the public are conducted by the holders of the nation-designated important intangible cultural property. Description ‣‣ Management of Traditional Arts Performing Arena-'Folklore Theatre Pungryu' ⁍ Provision of the opportunity to watch the permanent performance through the theme of tradition like Pansori, gayageum, etc and special performance (refer to Website for the schedule of performances) ‣‣ Management of Traditional Crafts Exhibition Hall

Outside View Pungryu Performance ① Folklore Theatre Pungryu Photos

Dongnae Crane Dance Inside of the exhibition hall Pungryu Performance ② Directions ‣‣ Subway Bundang Line Seonjeongneung Station Exit No. ③ Parking ‣‣ Dongwon parking place (34-31, Samseong-dong, Gangnam-gu) 30 vehicles can be parked Info ⁍ 2,000 won for the first 30 minutes and 1,000won per excess of 15 minutes

‣‣ It's possible to develop the product for experience course in royal family culture from the Joseon Dynasty in the urban center in connection with nearby Seonjeongneung and Product traditional art performance watch Development ⁍ TIP Seonjeong Tomb: Tombs for kings and queens from the Joseon Dynasty, and they are cultural property registered with the UN's World Heritage ⁍ Location_Subway Bundang Line Exit No.➇ Time_06:00~21:00 Fee_1,000won Website_ http://seonjeong.cha.go.kr Nearby ‣‣ Seonjeongneung//Museum of Korean Embroidery//COEX MALL Spots Tradition1_Visiting every corenr of 600-year-old Seoul History

Training Center for ❷ Hyundai Important Intangible ⇨ ⇨ Kukkiwon ⇨ KAYDEE 4-2 Cultural Properties Motor Studio

Location Hyundai Motor Studio Address Hyundai Motor Studio Seoul, 738 Eonju-ro, Gangnam-gu, Seoul Contact Jeong, Tae-won Phone +82-2-542-3322 Overview The first Monday of every month, January 1, Website motorstudio.hyundai.com Holidays Lunar New Year's Day and Chuseok holidays Languages Opening English 09:00~21:00 Available Hours Hyundai Motors Studio, the space where a visitor can experience a new automobile culture through culture, arts and life ‣‣ Visitors can appreciate the newly interpreted automobiles through culture and arts by displaying 'Car Rotate' near the window of the 3rd~5th floor (Car Rotate: A work created to cause 9 vehicles to rotate a little by hanging them in midair) Space Introduction Description 1st Floor STUDIO Exhibit of domestic/foreign artists' Hyundai Motors-themed art works LIBRARY Equipped with 3,000 or so books related to domestic & overseas cars and specialized curator service 2nd Floor CAFE Relaxation space for 48 seats 3rd Floor Premium Lounge A space where a visitor can have a hands-on experience in car-related materials 4th Floor Kids Lounge A space where children can experience the slot car race and relax 5th Floor TUIX Lounge A space where a visitor can have a hands-on experience in TUIX's genuine parts

Outside View ① 1st Floor STUDIO LIBRARY on the 2nd Floor Photos

the 3rd Floor TUIX Lounge on the 5th Floor Outside View ②

Directions ‣‣ Subway Line 3 Sinsa Station Exit No. ① - Go straight 1.2km

Parking ‣‣ Free Parking in Hyundai Motor Studio for 2 hours (2,000 won per excess of 30 minutes) Info ‣‣ 13 cars can be parked on Eonju-ro 147-gil(700 won per 10 minutes, free parking on holidays)

Product ‣‣ It's possible to recommend this Studio as an en route resting space targeting family-unit tourists as it is equipped with the space for kids Development ‣‣ Possible to develop shopping culture complex tourist product in connection with Cheongdam TIP Fashion Street and Sinsadong Garosu-gil & Longitudinal Tree Street

Nearby ‣‣ Dosan Park/Sinsa-dong Garosu-gil& Longitudinal Tree Street/Apgujeong Rodeo Street Spots

- 22 - Tradition1_Visiting every corenr of 600-year-old Seoul History

Training Center for Important Intangible ⇨ Hyundai Motor Studio ⇨ ❸ Kukkiwon ⇨ KAYDEE 4-3 Cultural Properties

Location Kukkiwon Address 32, Teheran-ro 7-gil, Gangnam-gu, Seoul-si Overview Contact Manage, Kim, Hong-cheol Phone +82-2-567-1058 Website www.kukkiwon.or.kr Holidays Saturdays, Sundays, and Holidays Prices free of charge Opening Hours 09:00~18:00 Taekwondo Headquarters where visitors can learn and experience the 's Traditional Martial Arts Taekwondo ‣‣ Kukkiwon is making Taekwondo known to the world through management of Taekwondo Demonstration Group and Hosting of the World Taekwondo Event ‣‣ Progress of Legitimate Taekwondo Demonstration & Regular Culture Performance in March and November every year targeting foreign tourists at . ‣‣ Management of Taekwondo Memorial Hall where 2,600 pieces of data related to Taekwondo are displayed Description Taekwondo Memorial Hall ⁍ This is the place where various data related to Taekwondo are displayed and it is also used as the history museum of Taekwondo Championship Cups for the Olympics, domestic & overseas competition, certificates of merit, medals, championship flags, Viewing Sundays and Content of badges, pennants, photos, books, news article acoustics, and Period Holidays are closed Exhibits videos, etd. not to mention players' uniform and other equipment are put on display. Viewing Mon~Fri 09:00~11:30 Admission fee Free of Charge Time Sat 13:00~17:30

World Taekwondo Hanok Village Taekwondo Outside View Hanmadang Event ① Demonstration Performance Photos

World Taekwondo Hanmadang Event ② Kukkiwon Instructor's Education Children Demonstration Group

Directions ‣‣ Subway Line 2 Gangnam Station Exit No.⑫ - Go straight 400m - Turn left and go straight 300m Parking ‣‣ Available for free parking at Kukkiwon Parking Place Info ‣‣ Possible to develop Korea Traditional Martial Arts Products in connection with Korea Cultural Product House(Taekgyeon Learning) Development ‣‣ It's recommended as an education tourism course for kids in connection with the Museum of Korean TIP Embroidery and the exhibition hall of the Important Intangible Cultural Property Training Center Nearby ‣‣ Gangnam Station/Bongeunsa Temple/COEX MALL/Museum of Korean Embroidery/KOUS Spots

- 23 - Tradition1_Visiting every corenr of 600-year-old Seoul History

Training Center for Hyundai Motor Important Intangible ⇨ ⇨ Kukkiwon ⇨ ❹ KAYDEE Studio 4-4 Cultural Properties

Location KAYDEE Capacity 18 seats Address 32-6, Apgujeong-ro 12-gil, Gangnam-gu, Seoul Contact Representative Park, Jong-im Phone +82-70-4257-5339 Website blog.naver.com/kaydeeseoul Holidays Every Sunday Overview Reservation Phone Inquiries Opening Hrs 13:00~22:00 Afternoon Tea Set 18,000 won Payment Cash, and Payment accepted Organic honey cookie 1,800 won method (overseas Card included) Prices Honey cake of rice Language 2,500 won Equipped with English Menu flavored with pine nuts available Korean-style Dessert Cafe mingled with subdued traditional fragrance, traditional liquor, traditional Korean sweets, and tradition crafts ‣‣ All menus are directly developed by KAYDEE including traditional Korean sweets, Court food, and even traditional tea. ‣‣ Its main menu is Korean red tea whose gentle flavor is more attractive than foreign red tea. ⁍ The blended red tea, which can be tasted only at KAYDEE(‘Antique Seoul, Seoul City, Palace of Seoul‘), Description is unusually popular for its new flavor harmonious with a variety of ingredients, such as wild red tea added by wild chrysanthemum and ginger. ‣‣ It sells also Korea's famous local traditional liquor, and particularly 'Haenam Jinyangju' is gaining good response for its sweet flavor. ‣‣ Its gift package set suited for food gift in honor of the visit to Korea. ⁍ Packaged Menu(free choice of tea confectionery, sweet rice with nuts and jujubes,, and honey cake of rice flavored with pine nuts, etc. is available) : Range of 30,000 won for 15~18pcs /range of 20,000 won for 13pcs

Outside View Seoul City Red Tea and KAYDEE Red Tea Photos

KAYDEE Craft Works for Sale Inside View KAYDEE Afternoon Tea Set ‣‣ Subway Line 3 Apgujeong Station Exit No. ⑤ - Go straight 500m - After turning left at the Directions Sinsadong Community Center, go 100m and turn right Parking ‣‣ Available for parking for 30 vehicles at Singu Elementary School Public Parking lot (200 won per 5 min.) Info ‣‣ Possible to develop the dainty food theme product that can be enjoyed in combination with Product each local traditional liquor and premium dessert Development ‣‣ Possible to develop a product targeting Japanese for their high awareness level of Korean TIP red tea after KAYDEE products were broadcasted by the Japanese media in large number Nearby ‣‣ Dosan Park/Horim Art Center/Apgujeong Rodeo Street/Gangnam Tourist Information Center Spots

- 24 - Tradition1_Visiting every corenr of 600-year-old Seoul History

1 Tradition-Learning Ground Course 5 _Dokdo Museum Seoul

2 Culture Stroll

_Seodaemun Prison History Hall

3 Traditional Crafts_Haneul Mulbit

4 Traditional Food_Gaon-gil

- 25 - Tradition1_Visiting every corenr of 600-year-old Seoul History

❶ Dokdo Museum Seodaemun Prison ⇨ ⇨ Haneul Mulbit ⇨ Gaon-gil 5-1 Seoul History Hall

Location Dokdo Museum Seoul Address 81 Tongil-ro, Seodaemun-gu, Seoul Contact Kang, Seung-woo Phone +82-2-2012-6100,6101 Overview Mondays, Lunar New Year's and Website www.dokdomuseumseoul.com Holidays Chuseok holidays Opening Hrs 09:30~18:00 Reservation Phone & Website Inquiries Languages Available English

The place where visitors can experience Nature and learn the history of Dokdo Island ‣‣ The Dokdo Museum Seoul serves as a museum collecting, keeping and displaying all data related to Dokdo and also as an experience center that makes it possible for visitors to learn nature & history of Dokdo through various experiences. Description ⁍ 4D-Image Screening Hall : Visitors can have a virtual experience as if they went into the sea around Dokdo in the submarine while watching 3D image ⁍ Making a Dokdo Newspaper of one's own : printing the photo took of the person in the Dokdo Newspaper ⁍ Fishing experience : the experience of catching various fish living at Dokdo

Entrance to Dokdo Museum Seoul History Future Hall ① 4D Image Screening Hall Photos

History Future Hall ② Nature Hall Fishing Experience

‣‣ Subway Line 1 2 City Hall Station Exit No. ⑩ - Go straight 500m ‣‣ Subway Line 2 5 Chungjeongro Station Exit No. ③ - Go straight 300m Directions ‣‣ Subway Line 5 Seodaemun Station Exit No.⑦ - Go straight 500m - Turn right in the direction of Sesomun-ro and go 50m

Parking ‣‣ Imkwang Building Parking place (Available for free parking for Dokdo Museum Seoul Info viewers only for 1 hour) ‣‣ Possible to develop this place as educational experience course for establishing a proper Product view of history targeting kids Development ‣‣ Possible to recommend this place targeting the tourist having interest in modern history of TIP Korea in connection with Seodaemun Prision History Hall Nearby ‣‣ Yakhyun Catholic Church/Sungnyemun/Deoksugung Palace/Seodaemun Prison History Hall Spots

- 26 - Tradition1_Visiting every corenr of 600-year-old Seoul History

❷ Seodaemun Dokdo Museum Seoul ⇨ ⇨ Haneul Mulbit ⇨ Gaon-gil 5-2 Prison History Hall

Location Seodaemun Prison History Hall Capacity 6,000 persons Address 251, Tongil-ro, Seodaemun-gu, Seoul Contact Chief Clerk Kim, Min-Kyeong Phone +82-2-360-8590~1 Mondays, Jan.1, Lunar New Year's Website www.sscmc.or.kr Holidays Day and Chuseok Opening Mar~Oct 09:30~18:00 Overview Reservation Phone & Website Inquiries(+82-2-360-8585) Hrs Nov.~Feb 09:30~17:00 adult youth children individual 3,000 won 1,500 won 1,000 won Payment Cash, Card payment accepted method (overseas Card included) Prices group(more than 20) 2,400 won 1,200 won 800 won senior citizen, infant, disabled, Language English, Chinese, and Japanese Free of charge war veterans available *reservation required

A Historical Space where a visitor can look back on the modern & contemporary history of Korea ‣‣ Seodaemun Prison History Hall is a symbolic place containing ups and downs of the modern and contemporary history from the days of Japanese Imperialism until after liberation ⁍ The prison is the place where independence activists struggled for the country's independence during Description Japanese Occupation, and innumerable democratization activists during the dictatorial regime after Liberation were imprisoned; after the opening of the Seodaemun Prison History Hall in 1998, it has been managed as the field of education. ‣‣ The prison is the only Japanese style wooden structure among the extant structures. ‣‣ Visitors can experience the prison life of the activists for independence

Entrance to History Hall Overview of History Hall Inside of the prison building ① Photos

Inside of the prison building ② Prison Building for Females A space for commemoration Directions ‣‣ Subway Line 3 Dongnimmun Gate Station Exit No.⑤ - Go straight 50m Parking ‣‣ Parking place for Independence Park Info ⁍ 33 large cars can be parked (900 won for the first 10 minutes and 900 won per excess of 10 minutes) ‣‣ Possible to develop this place as history education experience course for children Product ‣‣ Possible to develop an experience tourism product of Korea's modern & contemporary history Development and independence movement history in connection with nearby Dongnimmun and TIP Independence Hall Nearby ‣‣ Independence Park/Seoul History Museum/Gyeongbokgung Palace Spots

- 27 - Tradition1_Visiting every corenr of 600-year-old Seoul History

Seodaemun Prison Dokdo Museum Seoul ⇨ ⇨ ❸ Haneul Mulbit ⇨ Gaon-gil 5-3 History Hall

Location Haneul Mulbit Capacity Approx. 30 persons Address 27-13, Yulgok-ro 10-gil, Jongno-gu, Seoul Contact Hong, Lucca Phone +82-10-3729-9970 Website www.naturaldye.co.kr Holidays Every Monday Overview Reservation Phone & Website inquiries Opening Hrs. 11:00~17:00 handkerchief 10,000 won Payment Cash, Card payment accepted method (Overseas Cards included) Prices hand mirror, brooch 15,000 won Language English scarf 30,000 won available Dyeing with color of Nature, Haneul Mulbit ‣‣ Workshop of an Indigo dyeing artisan who reproduced the traditional method of dyeing passed down through the family ‣‣ Less stimulating to the skin through dyeing using the raw materials obtained from nature Description and dyeing process is made in an eco-friendly manner ‣‣ Traditional dyeing is available only for natural fiber like ramie fabric, cotton and silk, etc. ⁍ The time required : 30 minutes~1 hour ‣‣ Besides natural dyeing and traditional knot, visitors can experience traditional embroidery and patchwork.

Outside View ① Natural Dyeing Experience ① Silk Dyeing Photos

Outside View ② Natural Dyeing Experience ② Indigo dyeing ‣‣ Subway Line 1 3 5 Jongno 3-ga Station Exit No.⑦ - Go straight 350m- Turn right in the Directions direction of Donhwamunno - Go straight 50m Parking ‣‣ 15 vehicle can park at Ikseon Parking Place (2,000 won for the first 30 minutes and 2,000 won Info for excess of 30minutes) ‣‣ Possible to develop a healing product through Korea's traditional dyeing process using eco Product -friendly materials Development ‣ Possible to develop a product targeting female tourists through the handkerchief, towel and TIP ‣ scarf dyeing experience workshop Nearby ‣‣ Institute of Traditional Korea Food/ Museum/Changdeokgung Palace/Insa-dong Spots

- 28 - Tradition1_Visiting every corenr of 600-year-old Seoul History

Seodaemun Prison Dokdo Museum Seoul ⇨ ⇨ Haneul Mulbitt ⇨ ❹ Gaon-gil 5-4 History Hall

Location Gaon-gil Capacity 20 persons Address 6F Doosan Tower Building 275 Jangchundan-ro, Jung-gu, Seoul Phone +82-2-3398-4091 Website www.gaongill.com Holidays Always open Opening weekday 10:30~24:00 Overview Reservation Phone inquiries Hrs Fri, Sat 10:30~05:00on the next day Latte 5,300 won Payment Cash, Card payment accepted method (overseas Cards included) Prices Ice water 7,000~9,500won Language English, Chinese Dessert 4,300~15,900won available The Korean-style Dessert Cafe where a visitor can feel both Korean tradition and modern culture ‣‣ Self-developed health food dessert using Korean materials, such as Chestnut Latte, Ginger Latter, Steamed rice cake etc. ⁍ Popular Menu : Iced cake , Royal honey ice water Description ‣‣ 'Good Latte' prepared by combining the existing traditional tea with steamed milk is popular among all domestic, foreign visitors. ‣‣ Sale of well-being dessert without any chemical seasoning at all ‣‣ Gaon-gil is characterized by a hardwood table made by the motif of Korea's traditional dining table - 'Gyojasang' and its interior decorated by various traditional small articles

Inside View ① Inside View ② Inside View ③ Photos

Traditional Interior ① Traditional Interior ② Traditional Interior ③

‣‣ Subway Line 1 4 Dongdaemun Station Exit No.⑨ Directions ‣‣ Subway Line 2 4 5 Dongdaemun History & Culture Part Station Exit No. ⑭ ‣‣ Parking place for customers only at Doosan Toower -B3~B6, available for 1,300 or so vehicles Parking (2,100 won for the first 30 minutes and 700won per excess of 10 minutes) Info ‣‣ Separately equipped with parking facility for tourist buses Product ‣‣ Possible to recommend this place as a relaxation spot after shopping at Dongdaemun Fashion Development Street and Shopping mall TIP ‣‣ Possible to recommend this place for all men and women of all ages who wish to enjoy Korean dessert Nearby ‣‣ Dongdaemun Dakhanmari(Whole Chicken) Alley/Dongdaemun Design Plaza(DDP) Spots

- 29 - Tradition 2 Living in Seoul of 600 years ago

- 30 - Overview Tradition 2_Living in Seoul of 600 years ago

★ Product Feature: Luxuriously like a king, elegantly like Hwang,Jini! Traditional Culture of Seoul met diversely by status ☞ Visiting beautiful old streets of Seou where 600-year-old is reviving ☞ Let's feel more in-depth traditional culture with five senses! ☞ Dainty food tour course, in which visitors enjoy food at a luxury Korean-style restaurant, time-honored conventional market, and fusion tavern

11:00 13:30 15:30 20:00 Ground for Traditional Culture Site Tradition Experience Traditional Table-Setting Learning Tradition

Every corner of Seoul Exciting experience from Living in old Seoul as if to Traditional Flavor Journey where history and tradition Traditional play to Medicinal ride a time machine in Seoul breathe vividly Herb Spa ◎ Originative, Scientific Letter! ◎ Feeling the beauty of Hangul ◎ Experiencing in ◎ Becoming a scholar at Exhibitions and Experiences through Hangul Calligraphy clothing which used be 'Gareheon' where a participant awakening the history and experience worn by ancient scholars can enjoy traditional Gukak value of Hangul ◎ Visiting the oldest Hanok ◎ Learning the traditional royal performance and healthy ◎ Appreciating the exhibits of Village in Seoul where the play culture- Gukgung Korean -style food table at medicinal ingredients, history time seems to stay still ◎ Making a mask and cute the same time and relics related to Korea's ◎ Having Korean traditional tea doll, which nicely highlight ◎ Drinking Traditional and traditional Oriental medicine ceremony experience dressed the emotion of Korea, sweet cocktailed Makgeolli ◎ At the world's first museum in royal costume like a using Dakpaper in every corner of the land, featuring a theme of rice, king/queen during the period and being indulged in Seoul visitors can get the chance of the Joseon Dynasty, and ◎ Looking around Gwangjang to learn the value of rice experiencing natural dyeing market where there are and rice culture of the world famous Mayak Gimbap and even Korean Beef Tartare

Course 11:00 13:30 15:30 20:00

6 National Hangeul Namsan Hanok ⇨ ⇨ Asian Art Museum ⇨ Gareheon Scholar Course Museum Village

Bukchon Hanok 7 Hwanghakjeong King/Queen Village Guest House Old Palace Trail ⇨ ⇨ National Archery ⇨ Mingadaheon Course Information Center Experience (Luxury) Hanbok Experience 8 Hwang, jini Dongdaemun Ikseondong Hanok ⇨ ⇨ Sulwhasoo Spa ⇨ Makgeolli Salon Course Hanbok Cafe Village (Fashion&eauty)

9 Hankki, Korean Chokyunghwa Dakpaper Ordinary people Rice-Museum ⇨ Seongbuk-dong Alley ⇨ ⇨ Traditional Thatched Artdoll Lab Course House Cheongwadae 10 Seoul Yangnyeongsi Daejanggeum Sarangchae Herb Medicine ⇨ Jangsu Maeul ⇨ ⇨ Gwangjang Market Course Korean Food Museum (Dainty Food) Experience Center

- 31 - 1 Ground for Learning Tradition Course 6 _National Hangeul Museum

2 Traditional Culture Site

_Namsan Hanok Village

3 Tradition Experience

_Asian Art Museum

4 Traditional Table-Setting_Gareheon

- 32 - Traditon2_ Living in Seoul of 600 years ago

❶ National ⇨ Namsan Hanok Village ⇨ Asian Art Museum ⇨ Gareheon 6-1 Hangeul Museum

Location National Hangeul Museum Address 139, Seobingoro, Yongsan-gu, Seoul Metropolitan City Contact Choi, Jeong- Phone +82-2-2124-6200 Website www.hangeul.go.kr Holidays Mondays and Jan.1 Overview Reservation required through website Tue, Thu, Fri 09:00~18:00 Reservation at least 5 days before viewing Opening Hrs Wed, Sat 09:00~21:00 Prices Free of charge Sun/Holiday 09:00~19:00 Exhibit 3 time every day Language English Explanation (10:00//14:00/16:00) available Hangeul experience exhibit space where visitors can learn Hangeul with every fiber of his/her body ‣‣ On, Oct.,9, 2014, Opening of the Museum which deals with a single subject of Hangeul ⁍ It's a specialized museum which takes a view of Hangeul from the standpoint of Hangeul as a letter, and diverse cultural standpoints. Introduction of Exhibition Space Exhibition of diverse image experience data by weaving the history and value of Hangeul which Permanent was proclaimed in 1446 (during the 28th ruling year of King Sejong) in link with the subjects, Exhibition Hall Description such as education, religion, life, art and printing ,etc together with 567 pieces of relics Special Exhibition King Sejong's life story and Hangeul culture and modern interpretation Children's Hangeul The center is the space where a visitor can experience the principle of Hangeul alphabet Experience Center and ligature through the principle of Hangeul invention and Hangeul play Place for It's the space where a foreigner and multi-cultrual residents, who are not familiar with learning Hangeul Hangeul, can learn Hangeul with ease. Hangeul Museum The data room provides the digital data related to relics and exhibition, various Hangeul data Data Room-Hangeul Nuri

Outside View ① Relic 'Huminjeongeum Manual’ Hangeul Playground Photos

Place for learning Hangeul Outside View ② Permanent Exhibition Hall Jungang Directions ‣‣ Subway Line 4 line Ichon Station Exit No.② - Go straight 700m - Turn left at the entrance to the park Parking ‣‣ 70 Passenger cars can park on the 1st basement of main building free of charge Info ‣ Recommended course targeting foreign tourists who wish to learn Hangeul after touring the Product Museum in connection with Hangeul Gaon-gil Development ‣ Possible to develop family travel product, that makes it possible for family members to do TIP culture experience and relaxation in connection with the nearby Yongsan Family Park Nearby ‣ /Yongsan Family Park/Yongsan War Memorial/ Spots

- 33 - Traditon2_ Living in Seoul of 600 years ago

National Hangeul ❷ Namsan Hanok ⇨ ⇨ Asian Art Museum ⇨ Gareheon 6-2 Museum Village

Location Namsangol Hanok Village Address 28,34-gil, Toegye-ro, Jung-gu, Seoul Phone +82-2-2264-4412~3 Website hanokmaeul.seoul.go.kr Holidays Every Tuesday Opening Apr~Oct 09:00~21:00 Overview Reservation Phone Inquiries Hrs Nov~Mar 09:00~20:00 Payment Cash, Card Payment Accepted Hanbok Wearing 3,500 won Method (overseas Cards included) Prices Hangeul Writing 3,500 won Languages English Hanji Folding 3,000~5,000 won Available

Traditional Culture Experience at Namsangol Hanok Village where visitors can look down on the panorama of Downtown Seoul at one sight ‣‣ Traditional Experience program is conducted in March~November every year. ⁍ Hanbok Wearing : The hour for learning how to wear traditional costume and etiquette ⁍ Hangeul Writing : Experience of beauty of Hangeul through Hangeul Calligraphy Description ⁍ Hanji Folding: Making works like Cheongsachorong and Hanbok, etc. using Hanji ‣‣ Development of Time Capsule Plaza in the center of Hanok Village in honor of the 600the Anniversary of designation of Seoul as a state capital ⁍ The Time Capsule containing 600 items representing Seoul is scheduled to be opened in 2394 which marks the 1,000th Anniversary of designation of Seoul as the .

Outside View Hangeul Writing Experience Hanbok Wearing Experience Photos

Hanji Folding Experience ① Hanji Folding Experience ② Seoul Millennium Time Capsule Plaza

Directions ‣‣ Subway Line 3 4 Exit No.③ & ④ - Go straight 150m Parking ‣‣ 9 vehicles can be parked at the public parking lot of Namsangol Hanok Village (500 won Info per 10 minutes , 3,000 won for 1 hour in case of a large vehicle ) ‣‣ Possible to develop a day tour product in connection with Namsangol Hanok Village Experience Product Program and N Seoul Tower Restaurant Development ‣‣ Possible to develop this Village as Korea 'Traditional Culture Experience Course' in connection TIP with the performance viewing at the Seoul Namsan Traditional Theater located in Hanok Village Nearby ‣‣ Namsan Traditional Martial Arts Performance/Myeongdong Shopping Street Spots

- 34 - Traditon2_ Living in Seoul of 600 years ago

National Hangeul Namsan Hanok ⇨ ⇨ ❸ Asian Art Museum ⇨ Gareheon 6-3 Museum Museum

Location Asian Art Museum Capacity It differs by program Address 76, 11-gil Bukchon-ro, Jongno-gu, Seoul Contact Han, Mi-kyung Phone +82-2-723-0190 Website www.dymuseum.com Holidays Every Monday Phone reservation required Outline Reservation Opening Hrs 10:00~18:00 one week before visiting adult under age 18 Payment Cash, Card payment accepted individual 5,000 won 3,000 won method (overseas Cards includded) Prices group Languages 4,000 won 2,000 won English (more than 20) Available

Personality & Etiquette training enjoyed at traditional Hanok and diverse traditional culture experience programs ‣‣ It's a museum for appreciation of a scholar culture and also Bukchon's best view point space ⁍ Seodang Experience : Visitors have time to raise their understanding of our culture through etiquette training attired in yugeon(interior hat)and robe as an official dress ⁍ Description Doing folk painting: Expression of diverse materials of folk painting, such as plum, peony and the 12 zodiac animals on a fan or T0shirt in a traditional folk painting technique ⁍ Scholar Tea Ceremony: Visitors can feel the taste of our traditional tea ceremony as a cultural behavior of integrating mind and body while learning how to care for the other party other than simply drinking beverages. ⁍ Making rice cake and tea confectionery : Opportunity to understand the flavor of Korea tradition through the practice of using rice-cake mallet, making rick cake and Dasik

Outside of Seodang Seodang Experience The 2nd Exibition Hall Photos

Oriental Tea Culture Center Observatory on the 2nd floor Doing folk painting ‣‣ Subway Line 3 Anguk Station Exit No. ② - Go straight 450m - Turn left before Gahoe Directions Gallery - Go straight 300m - Turn right in front of MIUM and go straight 30m ‣‣ 3 vehicles can be parked at the parking space for Bukchon Museum of Oriental Culture free of charge Parking ‣‣ Parking place for buses only at Gyeongbokgun (40 vehicles can be parked) Info ⁍ 4,000 won for the first 2 hrs and 500 won per excess of 15 minutes Product ‣‣ It's easy to connect this museum in a tour course as it is located at the center where Seoul's Development representative tour sites are concnetrated like Bukchon Hanok Village and Gyeongbokgun Tip Palace, etc. Nearby ‣‣ Bukchon Hanok Village/Donglim Knot Workshop/Chokyunghwa Dakpaper Artdoll Lab Spots

- 35 - Traditon2_ Living in Seoul of 600 years ago

National Hangeul ⇨ Namsan Hanok Village ⇨ Asian Art Museum ⇨ ➍ Gareheon 6-4 Museum

Location Gareheon Capacity 100 persons Address 5th Floor, Muhak Bldg. 98 Cheonggu-ro, Junggu, Seoul Contact Park, Jeong-wook (+82-10-8472-8033) Phone +82-2-2232-5749 www.gareheon.com Every Thursday Website Holidays Overview cafe.daum.net/gareheon (Permanent Performance) 19:00~21:00 Reservation Phone or Website & Cafe Inquiries Opening Hrs *Time can be negotiable adult student Payment Cash, Card payment accepted Prices 40,000won 30,000won method (oveseas Cards included) A new world where a visitor can feel traditional culture & art through 5 senses, Korean Traditional Culture Center ’Gareheon‘ ‣‣ It was established by Master singer of Seodo Sori-Mr.‘Park jeongwook’. It is a place for art created for intimate communication between tradition and modernity. ⁍ Gut(Exorcism) : A synthetic art of sound and movements praying for good health and peace as a form of shamanism Introduction of Permanent Performance 'Thursday Night of Art' Description 18:30~19:30 Admission into Gareheon: Sigolbapsang set by mother, Rice Confectionery and Tea Gukak Performance : Pansori▶Gyeonggi Folk Song Hanmadang▶Percussion 19:30~21:00 Performance(Seoljango,Daebuk,Sambuk)▶Wind Instrument Solo(Taepyeongso, pipe) ▶Master Singer Parkjeongwook's 'Baebaengi Gut’▶Souvenir Photography with casts 21:00~22:00 Wrap-up party: Makgeolli and Seafood & Green Onion Pancake

‣‣ With the preservation of the appearance of Korean traditional housing as it is, a visitor can appreciate diverse livelihood folk articles

Inside View ① Inside View ② Tea Ceremony Space Photos

Rice Confectionery & Tea Appearance of Performance ① Appearance of Performance ② ‣‣ Subway Line 5 Cheonggu Station Exit No.① - Go straight in the direction of Gwanhwamun Directions 200m - 5th floor of Yeongdong Mising Bldg. Parking ‣‣ Dongdaemun parking place (251-7, Sindang-dong, Jung-gu, Seoul) 1,100 vehicles can be parked Info ⁍ 800won per 10 minutes, opening around the clock, parking available for large buses Product ‣‣ It's recommendable as a banquet place as it serves meals and alcoholic beverages, together Development with performance experience in case of product development for tradition experiencing tourism TIP Nearby ‣‣ Dongdaemun Design Plaza(DDP)/Dongdaemun Shopping Center/N Seoul Tower Spots

- 36 - Traditon2_ Living in Seoul of 600 years ago

Course 7 1 Ground for Learning Tradition_Old Palace Trail

2 Traditional Culture Site _Bukchon Hanok Village Guest House Information Center Hanbok Experience

3 Tradition Experience

_Hwanghakjeong National Archery Experiencing

4 Traditional Table-Setting_Mingadaheon

- 37 - Traditon2_ Living in Seoul of 600 years ago

Bukchon Hanok Village ❶ Old Palace Hwanghakjeong National Guest House Information Mingadaheon ⇨ ⇨ Archery Experiencing ⇨ 7-1 Trail Center Hanbok Experience

Location Old Palace Trail Overview Deoksugung-Gyeongbokgung-Changdeokgung- (4.5km section from Course Sajingno-~Yulgongno to Changgyeonggungno)

600-year-old Capital Seoul! Old Palace Trail, Kings' Trail grandiosely mingled with forest and palaces Course Order Description Closure ⁍ A Palace from the Joseon Dynasty, characterized by coexistence of the only modern royal palace (Seokjojeon, etc.) and Western fountain garden. ❶ * Seokjo Hall : Korea's first western structure, it was restored in the original form with the new name, Mon Deoksu-gung 'Korean Empire Histry Hall' in October, 2014. www.deoksugung.go.kr * It's recommended to move along the famous stonewall walkway on the back side of Deoksugung, to the main gate (Gwanghwamun) of Gyeongbokgung. ❷ ⁍ The supreme palace for kings of the Joseon Dynasty and the center of the old palace trail Description Gyeongbok-gung * Visitors can meet various appearance of palatial life, such as the state affairs facility for the king and Tues www.royalpalace.go.kr officials, living/ relaxation space for royal family, etc. ❸ ⁍ The best preserved palace among the extant palaces of the Joseon Dynasty Changdeok-gung * The Secret Garden:: the backyard of Changdeokgung, its pavilion and pond make an elegant Mon. www.cdg.go.kr harmony, being registered as UNESCO World Heritage in 1997.

❹ ⁍ This palace is on the opposite side of Changdeokgung with a fence in between, Mon Changgyeong-gung and its size is small but it is characterized by a walk giving a feeling of comfort. cgg.cha.go.kr ⁍ At this palace, King who founded Joseon Dynast once lived, and this palace is the ❺ Mon Gyeonghui-gung only one open to the public free of charge.

Seokjojeon Hall Deoksugung Royal Palace Deoksugung Stonewall Walkway Photos

Gwanghwamun Gyeongbokgung Palace ① Gyeogbokgung Palace ②

‣‣ Subway Line 1 City Hall Station Exit No.② - Start tour from 'Daehanmun Gate' as the Directions main gate of Deoksugung Palace. ‣‣ Dongwha Duty Free Shop Parking Lot (211-0, Sejong-ro, Jongno-gu) 215 vehicles can be Parking parked, large buses available for parking. Info ⁍ 2,000 won for the first 30 minutes and 1,000 won per excess of 15 minutes, Operating time: _07:00~21:00 Product ‣‣ Possible to develop a history walking trip product in connection with the museum located in Development old palaces targeting family-unit tourists TIP Nearby ‣‣ Seoul Museum of Art//Insa-dong/Seoul History Museum/National Folk Museum of Korea Spots

- 38 - Traditon2_ Living in Seoul of 600 years ago

❷ Bukchon Hanok Village Hwanghakjeong National Old Palace Trail Guest House Information Mingadaheon ⇨ ⇨ Archery Experiencing ⇨ 7-2 Center Hanbok Experience

Bukchon Hanok Village Guest House Location Capacity 10~15/person, One-time Information Center Hanbok Experience Address 20-27 Bukchonno, Jongno-gu, Seoul Contanct Office Manager Lee, Chae-hwan Phone +82-2-742-9986~7 Lunar New Year's Day Website www.hanokstay.org Holidays Overview and Chuseok Mar~Oct 10:00~19:00 Reservation Phone or Website Inquiries Opening Hrs Nov~Feb 10:00~18:00 adult 8,000 won Payment Cash, Card payment accepted youth 6,000 won method (overseas Cards included) Prices under elementary Languages English, Chinese, 5,000 won school student Available Japanese, French Experiencing elegant Hanbok costume at the most Korean-like place. ‣‣ Tourist Attraction lined with Hanok, traditional culture experiencing space ‣‣ Visitors can have a vivid experience as if they are in the past while enjoying traditional culture at an archaic Hanok. Description ‣‣ It arranges a variety of traditional culture experience programs besides Hanbok experiencing, such as drawing a folk painting on the fan and yut play, etc. ⁍ Doing a folk painting on the fan(10,000won per 1 person) : Drawing experience on a traditional fan using folk painting frame ⁍ Yut play experience (10,000won per 1 person) : Playing yut using self-made yut and yut board

Whole view of the Entrance Thematic Space ① Thematic Space ② Photos

Court Robes Diverse Accessories Various Flower Shoes ‣‣ Subway Line 3 Anguk Station Exit No.② - Go straight 150m - Turn right at the 3-way Directions intersection before Jedong Elementary School - After going straight 40m, make access to the byway near Hanseong Real Estate Parking ‣‣ Wonseo Park ground public parking place(206, Wonseo-dong, Jongno-gu) Info ⁍ 500 won/10 minutes, Operating time_weekday 09:00~19:00, Sat 09:00~15:00, holiday Free opening for holidays Product ‣‣ Possible to develop traditional culture experience product coupled with Bukchon Hanok Village Development & adjacent old palace(Gyeongbokgung,Changdeokgung, etc.)tourism TIP ‣‣ It's recommendable for FIT tourist as Hanok lodging & tourist course can be solved at a stroke. Nearby ‣ Bukchon Hanok Village/Insa-dong/Gyeongbokgung Palace/Changdeokgung Palace Spots ‣

- 39 - Traditon2_ Living in Seoul of 600 years ago

Bukchon Hanok Village ❸ Hwanghakjeong Old Palace Trail ⇨ Guest House Information ⇨ National Archery ⇨ Mingadaheon 7-3 Center Hanbok Experience Experiencing

Hwanghakjeong National Archery Location Capacity 20 persons Experiencing Address 15-32, Sajingno 9 gil, Jonggno-gu, Seoul Contact Director, Seo, Young-ju Phone +82-10-8869-5066

Overview Website www.hwanghakjeong.org Holidays Every Monday closed archery range 07:30~16:30 Phone reservation available Opening Reservation archery a day before visit Hrs 09:30~16:30 exhibition hall Archery Range 6,000 won Payment cash, card payment accepted Price Archery 2,000 won Method (overseas Cards included) exhibition hall An emperor's archery field which inherited a 2,000-year old cultural heritage, Hwanghakjeong ‣‣ Nation's only archery field cultural property(Seoul-si Tangible Cultural Property No. 25) ‣‣ It's an archery field for imperial family built by King of Joseon Dynasty in 1899 ‣‣ On Sept.1, 2014, 'Opening of the National Archery Exhibition Hall' Description ⁍ National Archery Exhibition Hall : It's an exhibition hall and also experience center decorated with 5 themes and (Manufacturing traditional bow, arrow shooting in military officer robe) ‣‣ It's the home to not only national archery but also nation's first archery, and this place has the history of archers. ☞ visitors are required to follow the circulation and please maintain silence

Event ① Event ② National Archery Experience Photos

National Archery Exibition Hall ① National Archery Exibition Hall ② Experience room

‣‣ Subway Line 3 Exit No. ① - Go 400m in the direction of Sajik Directions Park - Go straight 400m from the entrance to Sjik Park

Parking ‣‣ Affiliated parking palce to Gyeongbokgung for buses only-40 large buses can park(4,000won Info for the first 2 hours, and 500 won per excess of 1 minute)

Product ‣‣ In addition, the National Archery Field is recommendable as an exotic tourist attraction where Development tourists can experience a traditional arrow-shooting at a strong country at archery targeting the TIP tourist having much interest in archery which is gaining popularity as leisure sports. Nearby ‣‣ Geonghuigung Palace/Sajik Park/Gyeongbokgung Palace/Changgyeonggung Palace Spots

- 40 - Traditon2_ Living in Seoul of 600 years ago

Bukchon Hanok Village Hwanghakjeong National Old Palace Trail Guest House Information ⇨ ⇨ Archery Experiencing ⇨ ❹ Mingadaheon 7-4 Center Hanbok Experience

Location Mingadaheon Capacity 80 seats Address 23-9, Insa-dong 10-gil, Jongno-gu, Seoul Phone +82-2-733-2967 Website www.minsclub.co.kr Overview Holidays Lunar New Year's Day, Chuseok Reservation Phone Inquiries Opening Hrs 12:00~23:00 It varies by menu Payment Cash, Card payment accepted Price (refer to below) method (overseas cards included)

An originator of improved Hanok, Fusion Korean Table d'hote House where the cultures in the East and West co-exist ‣‣ It's Folk Cultural Property No. 15 in Seoul through the renovation of the residence of His Excellency Min, Byeong-wook who is a 3- generation descendant of Empress Myeongseong. ⁍ Empress Myeongseong: Legitimate wife of the 26th King of Joseon Dynasty ‣‣ The residence in the 1900s was renovated through the sponsorship of the Seoul Government in 2001 ‣‣ Visitors are served with the unique fusion Korean-style food created by integrating Korean Description food ingredients with the western menu together with the best wine Main Menu Composition Price wasabi cream sauce and salted salmon dish ▶soup ▶Select one of 13 dishes like varies by Lunch Set baked tofu & vegetable salad ▶Main Dish (Beef&Herb Salad or main dish Seafood Stew in a hot pot or Whole pork belly steak, etc. ) ▶Coffee or Tea Mushroom-flavored grilled scallop ▶Lemon& salmon salad soaked in wasabi cream 79,000 Dinner Set ▶Select one of Fruit in season Sorbet ▶Main Dish(white truffle soy sauced toothfish won steak or grill duck breast soaked in tea leaves and liquor, etc. ) ▶Dessert

Outside View Nightscape Overview Inside View ① Photo

Inside View ② Inside View ③ Outdoor Terrace Seats ‣‣ Subway Line 3 Anguk Station Exit No. ⑤ - Go straight 100m - It's located towards the rear Directions gate across the parking place for Sueun Hall of Cheondogyo Parking ‣‣ parking lot for bus only (38-1, Jongno-2-ga , Jongno-gu, Seoul) free parking available Info Product ‣‣ It is recommendable as a high-dignity dainty food restaurant after doing sightseeing ad its Development adjacent traditional famous places like Insa-dong, and Bukchon Hanok Village, etc. TIP Nearby ‣‣ Insa-dong/Bukchon Hanok Village/Samcheong-dong/ Gyeongbokgung Palace Spots

- 41 - Traditon2_ Living in Seoul of 600 years ago

1 Ground for Learning Tradition Course 8 _Dongdaemun Hanbok Cafe

2 Traditional Culture Site

_Ikseondong Hanok Village

3 Tradition Experience_Sulwhasoo Spa

4 Traditional Table-Setting_Makgeolli Salon

- 42 - Traditon2_ Living in Seoul of 600 years ago

❶ Dongdaemun Ikseondong Hanok ⇨ ⇨ Sulwhasoo Spa ⇨ Makgeolli Salon 8-1 Hanbok Cafe Village

Location Dongdaemun Hanbok Cafe Capacity 20 persons per time Address 3F,249-24, Jangchundan-ro, Jung-gu, Seoul Website none Phone +82-70-7569-0652 Wednesdays, Lunar New Year's Day Opening Hrs 11:00~18:00 Holidays Overview and Chuseok holidays Payment Cash, card payment accepted Reservation Phone inquiries method (overseas cards included) Language Prices It varies by program Japanese available The space for experiencing the clothing unique to Korea whose harmony between straight line and curve is fabulous-Hanbok ‣‣ It provides Hanbok of diverse concepts in the light of a customer's characteristic, age, and trend by self-manufacturing or puchasing ⁍ Manufacturing is available in case of a request for Hanbok of specific design wanted by a customer (The relevant customer is supposed to make a request for it 2~3 months prior.) ‣‣ It is equipped with the set of 8 concepts that make the customer feel the traditional beauty Description Main Course Content Hours Charge A suit of basic Hanbok+1 cup of beverage+1 toupee+makeup for 1 person Make-up Course 90min 42,000won +free photographing for 30 minutes

A suit of basic Hanbok for each+2 cups of beverage+2 toupees+makeup for 96,000 Couple Course 1 person+photo(2P album)2 volumes 10cm*15cm) +1 CD(data 5 pieces) 90 min won +free photographing for 30 minutes *Besides, Family Course is diverse according to number of persons, outdoor shooting course, etc.. and the charge varies by course in time of changing dress, additional charge amounting to 5,000~20,000won should be paid.

Inside View Diverse styles of Hanbok ① Diverse styles of Hanbok ② Photos

Theme Set ① Theme Set ② Theme Set ③ ‣‣ Subway Line 1 4 Dongdaemun History& Culture Park Station Exit No.⑭ - Go straight 100m Directions - 3F of the building at the rear of aPM Shopping Mall Parking ‣‣ Dongdaemun Parking place (251-7, Sindang-dong, Jung-gu, Seoul) large buses can be parked Info ⁍ 800 won per 10 minutes , Around-the-clock Operation Product ‣‣ It's recommendable as an experience course combined with relaxation after Shopping in Dongdaemun Development ‣‣ Possible to develop as an exotic Hallyu product that enables tourists to experience the costume TIP in Hallyu historical dramas in connection with other Hallyu tourist attractions Nearby ‣‣ Dongdaemun Design Plaza(DDP)/Dongdaemun Shopping Center/Cheonggyecheon Stream Spots

- 43 - Traditon2_ Living in Seoul of 600 years ago

Dongdaemun ❷ Ikseondong ⇨ ⇨ Sulwhasoo Spa ⇨ Makgeolli Salon 8-2 Hanbok Cafe Hanok Village

Location Ikseongdong Hanok Village Overview Address Ikseon-dong, Jongno-gu, Seoul

As the oldest Hanok district located in the center of the forest of buildings of Seoul, it is persitently maintaining the past as if time were to stand still. ‣‣ Visitors can look back on the life of the ancient ordinary people while strolling down the streets packed with more or less 50㎡ size of Hanok ⁍ 100 or so improved Hanok that were transformed in line with the life of the residents are lining the street. ⁍ A unique feeling of Hanok revealing the sharp change of the time from the late 19th century to early 20th century ‣‣ To tour a bit over 1m of narrow alleys forming just like a maze as if to explore is a real charm. ‣‣ It's a central place surrounded by Shrine to the west, Insa-dong to the west, Jongno Description to the south and Bukchon Hanok Village to the north ‣‣ The alley stores like Hanbok store, alteration shop, and laundry, etc. which are managed while maintaining their old appearance as they are. ‣‣ This area is rising as young generation's workshop and start-up business place, such as designer workshop, gallery and cafe, etc. from the last year. ⁍ It's fun to discover workshops hidden here and there while the past and the present coexist harmoniously. ‣‣ Low-priced and simple food stores which have pacified common people's sorrows and joys while keep the place for long periods of time ⁍ A rice soup house selling rice soup at the lowest price of 3000 won in Seoul, beef-bone soup house, and skirtmeat alley,etc.

Improved Hanok Old Hanbok House Overview of Narrow Alley Photos

Newly Emerging stores ① Newly emerging stores ② Skirt Meat Alley

Directions ‣‣ Subway Line 3 5 Jongno 3-ga Station Exit.No ⑥- Go straight along Donhwamun-gil Parking ‣‣ Dongsulla-gil parking place for buses only (112-1, Inui-dong, Jongno-gu) available free of charge Info ‣‣ It's possible to develop this village as the tour course where tourists can compare the life Product appearance consequent on social classes in connection with the old palaces like Development Gyeongbokgung Palace and Changdeokgung Palace which make it possible for a tourist to TIP observe the court life and Bukchon Hanok Village where mostly high-ranking officials were living. Nearby ‣‣ Bukchon Hanok Village/Jongmyo Shrine/Insa-dong/Samcheong-dong/Gyeongbokgun Palace Spots

- 44 - Traditon2_ Living in Seoul of 600 years ago

Dongdaemun Ikseondong Hanok ⇨ ⇨ ➌ Sulwhasoo Spa ⇨ Makgeolli Salon 8-3 Hanbok Cafe Village

Location Sulwhasoo Spa(Lotte Hotel Seoul Branch) Capacity 9 persons per time Address Sulwhasoo Spa , 4F Lotte Hotel Seoul, 30 Eujiro, Jung-gu, Seoul Contact Manager, Lee, Soo-jin Phone +82-2-318-6121 Overview Website http://bit.ly/1y0L4AE Holidays Mondays of the last week Phone or email inquiries Opening Reservation 10:30~21:30 [email protected] Hrs Payment Cash, Card Payment accepted Language English, Chinese, Japanese method (Overseas Cards included) available Sulwhasoo Spa, the Herbal Medicine Healing Space which restores inner and outer harmony ‣‣ Meeting with Legitimate Herbal Medicine Cosmetics Brand 'Sulwhasoo' and specialized therapists ‣‣ Authentic Healing Spa which not only cares the skin but also adjusts the balance in the body ‣‣ Scientific and traditional herbal medicine Spa Apparatuses which maximize treatment effect ⁍ Jade : As it has the cold energy, it produces high effect when it meets warm ginseng. ⁍ White Porcelain : It has an excellent purification function ⁍ Hanji Mask : It has good absorption, air permeability and produces wrinkle improvement and skin-lightening effect.

Description Representative Program Content Hours Charge After caring the shoulder parts using the warmly steamed Sulwhabonsaeng 300,000 Jaeum-Dan ball, the therapist gives vitality to the skin using 120min (Ginseng Full Story) won Jaeum-Saeng treatment Jinsul Skin circulation and energy are revitalized through body treatment 400,000 140min (Time Treasure Renovation) and return the time flow through Jinseol ample management won Your skin gets cleary purified with the management of the Sulan 200,000 shoulder part and face skin gains lucid and bright light through 90min (Brightening Boost) won the skin strength with ginseng whitening ingredient

Entrance Reception Counseling Room Photos

Care Room Salt Room Overview of the 3rd Floor

Directions ‣‣ Subway Line 2 I City Hall Station Exit No.⑨ - Go straight 100m - Lotte Hotel Seoul F3,4 Parking ‣‣ Lotte Hotel & Department New Building Parking Lot 1,074 vehicles can park, a large bus can also park Info ⁍ 3,000 won for the first30 minutes and 1,000won per excess of 10 minute , free parking for Sap using customers Product ‣‣ It's recommendable as a healing course for recovery of fatigue after shopping at Myeongdong Development ‣‣ It's possible to develop a high-dignity product in connection with Lotte DFS targeting Asian tourist TIP having high interest in luxury beauty Nearby ‣‣ Myeongdong/Myeongdong Catholic Cathedral/Lotte Department Store/N Seoul Tower Spots

- 45 - Traditon2_ Living in Seoul of 600 years ago

Dongdaemun Ikseondong Hanok ⇨ ⇨ Sulwhasoo Spa ⇨ ❹ Makgeolli Salon 8-4 Hanbok Cafe Village

Location Makgeolli Salon Capacity 120 Persons Address 12-6, 21-gil Wawusanno, Mapo-gu, Seoul Contact Manager, Seol, Hyeong-soo Phone 02-324-1518 Website none Holidays Always Open Weekday 16:00~02:00the next day Phone Inquiries(Cancellation should Opening Overview Reservation Weekend Hrs 16:00~04:00the next day done 2 days before the reserved day) (Fri,Sat) Cocktailed Makgeolli 11,000~13,000 won Payment Cash, Card payment accepted method (overseas cards included) Price Paldo Makgeolli 5,000~20,000 won Language English 15,000~18,00 won available

Transformation of Makgeolli! Exotic Makgeolli Bar, Makgeolli Salon ‣‣ Fresh Fruit Makgeolli made by putting directly ground fruit into it which can lightly enjoyed like beverage and Smooth Makgeolli are on sale. ⁍ Popular Menu: Mango Smooth Makgeolli, Kiwi Smoothy Makgeolli, Honey Makgeolli Description ‣‣ Sale of 10 kinds of the tastiest Makgeolli out of the tasty local Makgeolli around the country ⁍ Recommendable Makgeolli: 'Chungnam Dangjin White Lotus Flower Baekryeon Makgeolli’ (Famous for Chongwadae Banquet liquor ) ⁍ Efficacy of Makgeolli: Aging Inhibition, Skin care effect, being rich in lactobacillus, decrease in cholesterol, anti-oxidative effect

Entrance to Store Inside of the Store ① Inside of the Store ② Photo

Half & Half Jeon Inside of the Store ③ Makgeolli & Hot Pigs' Feet (kimchijeon+seafood Jeon)

‣‣ Subway Line 2 Ipgu Station Exit No ⑨ - Go straight 150m - Turn right in the direction Directions of Hongik-ro - Go straight 200m - Turn left in the direction of Wawusanno 21-gil - Go straight 150m - Turn left at Smoothy King Alley Parking ‣‣ Hongdae westside Ground Public Parking place 174 vehicles can be parked (600 won for Info the first 10 minute and 600 won per excess of 10min) Product ‣‣ Possible to experience a traditional liquor which can be enjoyed lightly targeting female Development tourists who are weat at liquor TIP Nearby ‣‣ Hongdae pedestrian-friendly Street/Hapjeong-dong Cafe Street/Mecenatpolis Mall Spots

- 46 - Traditon2_ Living in Seoul of 600 years ago

1 Ground for Learning Tradition Course 9 _Rice-Museum

2 Traditional Culture Site

_Seongbukdong Alley

3 Tradition Experience

_Chokyunghwa Dakpaper Artdoll Lab

4 Traditional Table-Setting

_Hankki, Korean Traditional Thatched House

- 47 - Traditon2_ Living in Seoul of 600 years ago

Chokyunghwa Hankki, Korean Traditional ❶ Rice-Museum ⇨ Seongbuk-dong Alley ⇨ ⇨ 9-1 Dakpaper Artdoll Lab Thatched House

Location Rice-Museum Rice-Museum F1 Annex of National Agricultural Cooperative Federation Building, 16 Address Saemunanno, Jung-gu, Seoul Contact Lee, Ui-jeong Contact +82-2-2080-5681 Overview Mondays, Jan. 1, Lunar New Website NH Rice-Museum KOREA Holidays Year's Day, Chuseok holidays Reservation Refer to the Museum of Agriculture Mar~Oct 09:30~18:00 (02-2080-5727) Opening Hrs Price Free Nov~Feb 09:30~17:30

Opportunity to learn the world rice culture at the world's only museum under the theme of rice ‣‣ Rice-Specialty Museum which opened in 2012 with the aim to spread Korean food culture including rice ‣‣ Permanent exhibition of relics related to the history of domestic rice, local food prepared by rice, and rice-processed products, etc. Description ‣‣ It's possible for a visitor to get diverse experiences as this museum manages rice history hall, rice gallery, rice-loving cooking class, etc. ‣‣ Ssaltorirang(Cafe) sells diverse rice-featured product, such as marinade made from rice, food materials etc. ⁍ Rice-processed products are gluten-free, becoming popular with modern people suffering from atopy diseases ⁍ Traditional tea and coffee enjoyed with cookies are sold, and this space is recommendable as a resting place.

Outside View First Floor Exhibition Hall Overview of Exhibition Hall ① Photos

Rice Cafe Overview of Exhibition Hall ② Second Floor Ssaltorirang

Directions ‣‣ Subway Line 5 Seodaemun Station Exit No.⑤ - Go straight 80m

Parking ‣‣ Ground Public Parking place in fron to Ewha Girls' High School, 14 vehicles can park Info ⁍ 500won per 10 minutes, Operating time_weekday : 09:00~20:00, Sat : 09:00~16:00

Product ‣‣ Possible to develop Korean Food Culture Experience Course in connection with Korean-style traditional food restaurants targeting the tourist from rice culture area Development ‣‣ Possible to develop Korean Food Culture Experience Course in connection with the TIP non-verbal Hallyu performance 'Bibap' Nearby ‣‣ Seodaemun Prison History Hall/Seoul History Museum/Gyeongbokgung Palace/Insa-dong Street Spots

- 48 - Traditon2_ Living in Seoul of 600 years ago

❷Seongbuk-dong Chokyunghwa Hankki, Korean Traditional Rice-Museum ⇨ ⇨ ⇨ 9-2 Alley Dakpaper Artdoll Lab Thatched House

about 6.0km Location Seongbuk-dong Alley Total Distance (One and a half hour required) Overview Choisunwoo Old House ▷ Suyeonsanbang ▷ Leejongseok Villa ▷ Simujang Course ▷ Korea Furniture Museum The road with the amiable landscape due to its ancientness, reflecting the taste of Hanok, Seongbuk-dong Alley ‣‣ Choi, Soon-woo's Old House: Hanok Housing reflecting the taste of the old as it is ‣‣ Suyeonsanbang : As the old traditional tea house developed by renovating Hanok, it was the place where writers used to write poems and novels ‣‣ Lee, Jong-seok Villa : It's the villa built by a merchant in late Joseon Dynasty in the 1900s, where a visitor can observe the life phase of the then merchants' life phase. ‣‣ Simujang: A small but decent Hanok where Mister Manhae Han, Yong-wun lived. Description ‣‣ Korea Furniture Museum: Korean traditional Wooden Furniture is displayed through the classification of it according to material, use, and region. ⁍ Operating time_Tuesday~Saturday, Guide Tour_ 20,000won (40,000 won in case of adding 'Tea Ceremony'), Reservation_+82-2-745-0181/[email protected] ‣‣ Possible to use 'Seongbuk-dong Coure as 'Seoul Walking Tour'(dobo.visitseoul.net) ⁍ Seongbukdong Course : Choi, Soonwoo Old House-Seonjamdanji-Gilsansa Temple-Lee, Jongseok Viila- Simujang-Lee, Taejun Housing(Suyeonsanbang) * Impossible to make a reservation through a travel agency, It's available only for non-profit organizations or individuals

Choi, Soonwoo Old House Suyeonsanbang Lee, Jong-seok Villa ① Photos

Lee, Jong-seok Villa ② Simujang Korea Furniture Museum

‣‣ Subway Line 4 Hanseongdae entrance station Exit No. ⑤ - Go straight 700m in the Directions direction of Seongbuk-dong Community Center - Choi, Soonwoo Old House

Parking ‣‣ Seongbuk-dong Residential Parking Permit Parking place (Seongbuk-ro 21-gil) Free parking Info available for daytime, Parking is not allowed for evening hours & weekends Product ‣‣ Possible to develop Walking tour product in connection with Seoul Hanyang Seonggwak-gil, Development Course and Park Course TIP Nearby ‣‣ Gilsangsa Temple/ Jeongneung/ Seoul Hanyang Seonggwak-gil / / Naksan Park Spots

- 49 - Traditon2_ Living in Seoul of 600 years ago

❸ Chokyunghwa Hankki, Korean Traditional Rice-Museum ⇨ Seongbuk-dong Alley ⇨ ⇨ 9-3 Dakpaper Artdoll Lab Thatched House

Location Chokyunghwa Dakpaper Artdoll Lab Capacity 30 Persons

Address 45-13, 4-gil, Changdeokgung, Jongno-gu, Seoul Contact Representative, Jo, Kyeonghwa Phone +82-2-741-9910 Overview Reservation Phone inquiries Holidays Every Monday Closed Rubber shoes making 11,000 won Opening Hrs 10:30~17:00 Prices Traditional Mask making 11,000 won Payment Cash, card payment accepted Dakpaper Doll making 11,000 won method (Overseas cards included)

Making eco-friendly dolls using Korean Traditional paper-Hanji (dak paper) ‣‣ Humorous, sensuous Dakpaper Doll works are displayed at the traditional Hanok Workshop ‣‣ Progress of Dakpaper experience programs, such as a doll dressed up in traditional Hanbok, traditional mask, and rubber shoes, etc. Description ⁍ Making Dakpaper Doll, and Rubber shoes (40minutes required)/ Making traditional masks (1 hour taken) ⁍ This workshop never uses chemical products but uses only wheat powder, glue and Dakpaper to create ECO-PRODUCTS. ‣‣ The workshop provides as much richer experience contents and attractions as it was ranked 1st in workshop preference survey by Korea Craft&Design Foundation, which leads to higher tourist satisfaction.

Outside View Traditional Mask Rubber Shoes Making Experience Photos

Inside View ① Inside View ② Dakpaper Dolls

‣‣ Subway Line 3 Anguk Station Exit No.③ - Go straight 40m and turn left - Go straight Directions 650m - Turn right in front of Seoul Villa - Go straight 60m- Turn right at the crossways

Parking ‣‣ At the Parking place affiliated with Gyeongbokgung Palace, 163 vehicles can be parked Info ⁍ 2,000 won for the first 2 hours and 500 won per excess of 15 minutes

Product ‣‣ Men and women of all ages can manufacture them easily, and the things participant made can be Development possessed individually, so this workshop experience product is suited for family-unit tourists TIP accompanied by children.

Nearby ‣‣ Samcheong-dong shoes alley/Insa-dong/Gyeongbokgung Palace/Bukchon Hanok Village Spots

- 50 - Traditon2_ Living in Seoul of 600 years ago

Hankki, Chokyunghwa ❹ Rice-Museum ⇨ Seongbuk-dong Alley ⇨ ⇨ Korean Traditional Dakpaper Artdoll Lab 9-4 Thatched House

Hankki, Korean Traditional Location Capacity 84 seats Thatched House Address (1F Daeheung Seyang Apts commercial district 288, Dongmak-ro, Mapo-gu, Seoul Contact Representative Jeong, Su-hyeon Phone +82-2-712-0080 Lunar New Year's Day, Website www.Joseonfood.com Holidays Overview Chuseok holidays Phone inquiries(A group required to reserve Opening Reservation 12:00~23:00 at least 3 days before D-day) Hrs Octopus Stick 20,000 won Payment Cash, card payment accepted Prices Modeum Jeon 30,000 won method (Overseas cards included) Joseonchoga Myeongie bossam 57,000 won

Korean food Table Setting a visitor tastes at a that ched-roof house reminding the period of the Joseon Dynasty of 500 years ago ‣‣ This house is characterized by the unique interior reproducing the market place which used to be at Mapo. ‣‣ The Jeongji(kitchen) seat which flawlessly reproduced the household kitchen items of 500 Description years ago is managed by the reservation system ⁍ The household items in the kitchen(brassware, box lunch, cauldron)are all composed by cultural properties ‣‣ The space where visitors can enjoy Korean food and traditional Korean music together at one place ⁍ Progress of traditional gukak performance such as gayageum, geomungo, and ajaeng,etc. every evening

Outside View Inside View ① Kitchen Seat Photos

Joseon Choga Myeongie Bossam Inside View ② Inside View ③ ‣‣ Subway Line 5 Gongdeok Station Exit No.① - Turn left after going straight 60m - Turn right after Directions going straight 200m - Turn left after going straight 350m Parking ‣‣ A parking place only for the building, 20 vehicle can be parked Info ‣‣ Yeomni public parking place, 135 vehicles can be parked(500 won per 10 minutes, always operating) ‣‣ Possible to develop it as Korean food culture experience course in connection with non-verbal Product Hallyu Performance 'Bibap' Development ‣‣ It's recommendable as a traditional culture experience course for traditional food, performance, TIP and play in connection with Nanji National Archery Field experience. Nearby ‣‣ Hapjeong Cafe Street/National archery experience 'Burida'/Nanji Park Spots

- 51 - Traditon2_ Living in Seoul of 600 years ago

1 Ground for Learning Tradition Course 10 _Seoul Yangnyeongsi Herb Medicine Museum

2 Traditional Culture Site_Jangsu Maeul(Village)

3 Tradition Experience_Chengwadae Sarangchae

Korean Food Experience Center

4 Traditional Table-Setting_Gwangjang Market

- 52 - Traditon2_ Living in Seoul of 600 years ago

❶ Seoul Yangnyeongsi Chengwadae Sarangchae ⇨ Jangsu Maeul ⇨ ⇨ Gwangjang Market 10-1 Herb Medicine Museum KoreanFood Experience Center

Location Seoul Yangnyeongsi Herb Medicine Museum Address B-2, Donguibogam Tower, 128, Wangsan-ro, Dongdaemun-gu, Seoul Contact Curator Ryu, Jin-kyung Phone +82-2-3893-4900~3 Mondays, Jan. 1, Lunar New Year's Overview Website museum.ddm.go.kr Holidays Day, and Chuseok Mar~Oct 10:00~18:00 Reservation Phone inquiries Opening Hrs Nov~Feb 10:00~17:00 Language Cash, card payment accepted English Payment Method available (Overseas cards included)

The place where anyone can make an easy access and experience ‣‣ The museum is located at Seoul Yangnyeongsi-nation's largest distribution center for Oriental Medicine ‣‣ Provision of the history & culture of Oriental medicine and various experiencing facilities ⁍ Exhibition of 420 pieces of relics related to Oriental medicine and 350 kinds of medicinal ingredients Description for Oriental medicine ⁍ Oriental medicine culture rest area : A space where users can recover their fatigue while drinking medicinal herb tea (free medicinal herb tea) ⁍ Oriental Medicine Information Room: A space where a visitor grinds medicine in person or experiences wrapping medicine in the pack ⁍ Herb Medicine Experience room : A space where visitors can discern their constitution and measure health age, etc.

Old Appearance of Seoul Yangnyeongsi Herbal Medicine Experience Room Oriental Medicine & Human Body Photos

Oriental Medicine Culture Rest Area Oriental Medicine Information Room History of Seoul Yangnyeongsi

‣‣ Subway Line 1 Jegi-dong Station Exit No. ③ - Go straight 200m Directions ‣‣ Subway Line 2 Yongdu Station Exit No. ② - Go straight 200m Parking ‣‣ Donguibogam Tower Underground Parking Lot, Free parking is available for Museum tour Info Product ‣‣ Possible to develop the Museum as Healing Theme Product in connection with Seoul Yangnyeongsi Development ‣‣ Possible to recommend this Museum for tourists from western countries and Southeast TIP Asian countries, who have much interest in Oriental Medicine Nearby ‣‣ Seoul Yangnyeong Market/Majang Livestock Products Market/Seongsu Hand-made Shoes Town Spots

- 53 - Traditon2_ Living in Seoul of 600 years ago

Seoul Yangnyeongsi Chengwadae Sarangchae ⇨ ❷ Jangsu Maeul ⇨ ⇨ Gwangjang Market 10-2 Herb Medicine Museum KoreanFood Experience Center

Location Jangsu Maeul Address 30-12, 1-ga Samseon-dong, Seongbuk-gu, Seoul Overview Contact Bae, Jeong-hak +82-70-7503-6744 Phone Website www.jangsumaeul.com +82-10-6570-6764 The Taste of Old Seoul felt in a narrow alley, Samseong-dong Jangsu Village ‣‣ Seoul's only History & Culture Village which preserves the appearance of the fortress wall ⁍ Samgunbu Chongmudang - Office Building during the Joseon Dynasty, located at Samseon Park beside Jangsu Village ‣‣ A quiet hilly road which is full of multifarious murals which are characterized by the fact that they differ from alley to alley. ‣‣ It's a fortress wall village reborn from resident-participation regeneration program instead of redevelopment. ‣‣ A variety of attractions, such as murals drawn in every single alley, village museum, neighborhood Description carpenter's small cafe.,etc.. Jangsu Village Museum 10:00~17:00 Exhibition of 1/100 scale of village miniature, (It's operated through the unmanned Opening F1 the elderly-donated LP records, small folding system, and in case the door is shut Hours screens, soju bottles, etc. during the service hours, please call (+82-10-6570-6764) F2 Video Appreciation Holidays Every Sunday

Seoul Seonggwak-gil Step Mural Swallow Mural Photos

Ddakji-gil Entrance to Jangsu Village Village Museum

‣‣ Subway Line 4 Hanseongdae Entrance Station Exit No ③ - Go straight 80m and turn right Directions in the direction of Samseongyoro 4-gil - Go straight 700m - Entrance to Jangsu Village Parking ‣‣ Naksan Seonggwak Parking place only for a bus, 9 vehicles can be parked free of charge Info ‣‣ Possible to develop the Old Seoul Walk Course in connection with and Product Seoul Hanyang Doseong-gil Development ‣‣ Possible to recommend the involved person in the project as a successful place of urban TIP vulnerable area development. Nearby ‣‣ Naksan Park/Seoul Hanyang Doseong-gil/Ihwa Mural Village/Daehak-ro/Changdeokgung Palace Spots

- 54 - Traditon2_ Living in Seoul of 600 years ago

Seoul Yangnyeongsi ❸ Chengwadae Sarangchae ⇨ Jangsu Maeul ⇨ ⇨ Gwangjang Market 10-3 Herb Medicine Museum KoreanFood Experience Center

Location Chengwadae Sarangchae KoreanFood Experience Center Capacity approx. 10~32 persons

Address 45, 13-gil Hyojaro, Jongno-gu, Seoul

Cheongwadae Sarangchae www.cwdsarangchae.kr Phone +82-2-741-5287 Website Institute of Overview www.cfnc.co.kr Holidays Mondays, Jan. 1 Korean Dishes &Culture Opening 1st session (11:00~12:00), 2nd session (13:00~14:00), Reservation Refer to the Website Hrs 3rd session (15:00~16:00) Languages English, Chinese, Japanese Price 10,000 won per 1 person Available

Korean Food Experience Space where a visitor can enjoy Korean food while experiencing it with 5 senses ‣‣ Korean food-tasting program after hearing the characteristic, materials, and table-setting of Korean food. visitors can prepare on their own. ‣‣ Menu varies by season; progress of the composed set menu on a weekly basis ⁍ Possible to do take-out according to menu. Description Cheongwadae Sarangchae ⁍ The place where a visitor can understand the traces of the former presidents and Korean traditional culture ⁍ F1- Korean Culture Exhibition Hall, Special Exhibition Hall, Souvenir Shop, Shelter ⁍ F2- The Blue House Center, Haenbok Nuri Center Website www.cwdsarangchae.kr Inquiries +82-2-723-0300

Service hrs 09:00~18:00 Reservation Phone Reservation Service Period Every Monday, Jan.1, Closed Price Free of Charge

Inside View Korean Food Experience ① Korean Food Experience② Photos

Korean Food Experience ③ Korean Food Experience ④ Cabbage Kimchi & Noodles in Clear Soup

Directions ‣‣ Subway Line 3 Gyeongbokgung Station Exit No.④ - Go straight 800m ‣‣ Gyeongbokgung-affiliated parking place; 163 vehicles can be parked Parking ⁍ Parking fees for small cars- 2,000 won for the first 2 hrs and 500 won per excess of 15 minutes Info ⁍ Parking fees for medium& large cars- 4,000 won for the first 2 hrs and 500 won per excess of 15 minutes Product ‣‣ Possible to develop dainty food product as a place for experiencing Korean food by Development preparing it in person TIP Nearby ‣‣ Gyeongbokgung Palace/Gwanghwamun Plaza/Samcheong-dong Cafe Street Spots

- 55 - Traditon2_ Living in Seoul of 600 years ago

Seoul Yangnyeongsi Chengwadae Sarangchae ❹ Gwangjang ⇨ Jangsu Maeul ⇨ ⇨ 10-4 Herb Medicine Museum KoreanFood Experience Center Market

Location Gwangjang Market Address 88 Changgyeonggung-ro, Jongno-gu, Seoul Website jkm.or.kr Phone +82-2-2267-0291 Number of about 5,000 Holidays Always Open Overview stores General 08:30~22:00 Commercial district Payment Cash, card payment accepted Opening Food Item 08:30~23:00 Method (Overseas cards included) Hrs Clothing 21:00~10:00 the next day * it differs from store to store 100-year-old tradition Conventional Market and the paradise of Street Food! ‣‣ Meokjagolmok is an ally that serves a wide selection of menus from seafood, meat to snacks is popular to locals and foreigners Description ⁍ Popular Menu- Mayak Gimbap, Bidae-tteok(Mung-bean pancake), and sliced raw beef, etc. ‣‣ It's popular as a must-visit attraction for tourists as the place is introduced via various media ‣‣ There are many tasty food-serving restaurants that are highly praised by even the Hollywood movie director Tim Burton, in Gwangjang Market

Entrance to Gwangjang Market Inside View ① Inside View ② Photos

Popular Menu (Mayak Gimbap) Popular Menu (Sliced Raw Beef) Popular Menu (Bidae-tteok)

‣‣ Subway Line 1 Jongno 5-ga Station Exit No.⑧ Directions ‣‣ Subway Line 2 5 Euljiro 4-ga Station Exit No.④ - Go straight 100m

Parking ‣‣ Jongmyo Shrine Parking Lot, 1,418 vehicles can be parked (800 won for the first 10 Info minute and 800 won per excess of 10 minutes)

‣‣ Possible to develop a complex shopping theme product in connection with Shopping Mall Product on Dongdaemun Fashion Street Development ‣‣ It's possible to develop 'Late-Night Snack Tour' product, through which tourists can TIP experience street food culture and take a tour of Cheonggyecheon Stream Nightscape. Nearby ‣‣ Gyeongbokgung Palace/Cheonggyecheon Stream/Jungbu Market Spots

- 56 -

Special Recommendation

Special 1 Amusing stories hidden in every corner of Seoul

Special 2 Korea Grand Sale

2014 Seoul Certification Program for High Special 3 Quality Tour Package

[Seoul Tour+] Itineraries for the Five Senses Info Monthly Theme Guide

1 Amusing stories hidden in every corner of Seoul

Storytelling for Seoul Tourist Spots Project Storytelling Seoul Tourist Attraction Project Period From March, 2013 ~ Name Target Area In charge Phone Inquiries Email Han River, Fortress Wall of Jin, Ok-hyeon +82-2-2133-2816 [email protected] Seoul, Hanseong Baekje Contact Dongdaemun, Hangeul Information Gaon-gil, Chinese Embassy Kim, Bo-kyung +82-2-2133-2817 [email protected] Street, Other autonomous region Ham, Chang-mo +82-2-2133-2815 [email protected] village stories

Location [Dongdaemun Gate] Entrance to Central Asia Street at Gwanghui-dong Crossroads

Subject We pray for your safe travel, Dongdaemun Silk Road Milestone Gwanghui-dong is a treasure house for diverse cultures. After the establishment of diplomatic ties between Korea and Russia, Russian merchants dealing in wholesale of medical supplies flocked to Gwanghui-dong. Some years later, Russian merchant left for , and the merchants from and Central Asia filled the gap. They thronged to Gwanghui-dong in order to Tip It is located as a Traffic do money exchange and remittance on 'Russia Street', and Gwanhui-dong Triangle near the entrance changed to Central Asia town and Mongolia town by the medium of the to Central Asia Street at Dongdaemun Clothing Market. Gwanhuidong crossroads out The street corner leading to Silk Road of Seoul. There stands 'Dongdaemun of Exit No. 5 of Dongdaemun Silk Road Milestone' at the entrance to Gwanghui-dong Central Asia Street. History & Culture Station on Story The wooden column and mound of stones of this milestone Subway Line indicates the emotion and nostalgia of Central Asia. Seveal countries of Central Asia piled up stones and set up a tree at the entrance of a village as a token of a patron saint who defended the village, and they used to pray for a safe journey of the travelers passing by the village. Unfamiliar scene takes place in commonly seen Seoul. From this place like the frontier that links Seoul to Mongolia; Seoul to Russia; and Seoul to Russia, let's set out for a world trip to Mongolia, Kyrgyzstan, and Kazakhstan and while frequently crossing the boundary. Wishing your trip be safe! * For further details? http://www.seoulstory.org/story/album/0/2481

Story Location [Autonomous Region](Bukgwang Forge) 15, 69-gil Tongillo, Eunpyeong-gu

Subject Artisan spirit is never put into it without making it while hitting by hands.

The history of Bulgwang forge located at Daejo-dong, Eunpyeong-gu that has continued to exist for about 60 years began with a small handcart. The forge owner, who used to grind tools by hanging a brazier at the Tip After getting out of handcart at an open lot at Bulgwang-dong, opened up a store near the Bulgwang Station Exit No. 8 inter-city but terminal by gathering up money as his business quite became of Subway Line 6. go across prosperous. the crosswalk in the direction of Recently, he put up a store sign with the support of the Seoul Daejo Police Substation. Then after government, but the forge owner had done business without a store sign moving 134m, and walking for long periods of time by saying, "My technique is the very sign and 103m on the left in front of trademark." Asked about reason for adhering to the previous method rather Daejo pharmacy, there is Story Daeun stationery store, and than a machine to the owner, who has kept his business with such move 42m more, then, the confidence. destination is right there.\ The forge owner replied, "What's the use of doing a thing which others can do, I think it's better to make something by coming up with ideas by oneself." He truly is a genuine artisan. The business of the conventional Bulgwang forge, which is rarely found now, has been handed down to the 2nd generation. Even now, the Dad and son are repeating the tempering of red-hot iron while hammering it with much sweat all over their body at Bulgwang Forge. * For fuherdetails? http://www.seoulstory.org/story/album/202/1521

- 58 - Korea Grand Sale 2

Location Korea Grand Sale capacity 10,000 over the period Address Taehwa Bldg. 8F, Insa 5gil, Jongno-gu, Seoul Contact Visit-Korea Committee Telephone +82-2-6272-7310 Overview Use coupons of participating Period 2014.12.1(Mon)~2015.2.22(Sunday) Price companies hours Vary with participating companies Reservation Not needed Language English, Chinese, Japanese (www.koreagrandsale.co.kr) Korea Grand Sale Description The largest shopping promotion in Asia, Korea grand Sale! ‣‣ Event Period : 2014.12.1 ~ 2015.02.22 ‣‣ Where : Seoul and other major local governments Description ‣‣ Purpose : To enhance and promote Korean image and tourism satisfaction level of Korea To activate domestic economy by inducing higher spending from tourists. ‣‣ By whom : Visit-Korea Committee., Ministry of Culture, Sports, and Tourism ‣‣ Contents : Discount and benefits, Packaged shopping promotion, and traditional culture experience and many other events

2015 Korea Grand Sale website & last year's promotion exposure

Photos

2015 Korea Grand Sale Event Plans

‣‣ December : Visit-Korea Week (The whole month of December) Special events on Product the behalf of foreign tourists Foreign Development ⁍ Special package events (Performances, Events, Special discounts) tourists TIP ‣‣ January - February: Main contents to be discounted thru special week events ⁍ 3 Themes (Must-See, Must-Do, Must-Buy): Drive for big promotional sale Nearby ‣‣ Stamp event extended to Apgujeong, Myeongdong, Dongdaemun Zones Spots ⁍ An event where can get rewards by gaining stamps through visits to local business areas, use of tag or QR Code

- 59 - 2014 Seoul Certification Program for High Quality Tour Package 3

* Providing promotion, management support and golden incentive to the participating travel agency in order to enhance the satisfaction of foreign tourists who visit Seoul, Korea through developing superior tour package products

Program 2014 Seoul Certification Program for High Quality Tour Package Period March-Dec. 31, 2014 Seoul Tourism Organization Contact Tel. e-mail Supervisor Ko Wui Sung, Chief +82-2-3788-0842 [email protected] Contact Japan Huh Lyn +82-2-3788-8126 [email protected] Great China Region Kim Jeongwon +82-2-3788-0846 [email protected] Southeast Asia, Europe, America Ku Jihye +82-2-3788-0879 [email protected]

‣‣ Purpose

⁍ To promote development of high-quality tour package products that incorporate various cultural experiences in Seoul ⁍ To enhance the satisfaction of foreign tourists who visit Seoul through superior tour package products certified by the Seoul High Quality Tour Package Metropolitan Government Certification Mark

‣‣ Procedure Overview Application Certification Evaluation Promotion Support (on rolling basis)

Application received ‣‣ ‣‣ Promotion and Certification of high-quality tour through Korean partner management support package given after evaluation companies provided

‣‣ To Apply ⁍ Applicants should submit the Program Participation Agreement form to Seoul Tourism Organization through Korean inbound partners

‣‣ Support

Classification Amount (in KRW)

⦁ Total tourists of 500 or more: 4,000,000 won Certified quality tour products Golden ⦁ Total tourists of 1,000 or more: 8,000,000 won Incentive Pre-qualified tour products ⦁ Total tourists of 1,000 or more: 3,000,000 won

Contents ⦁ Seoul certification mark granted Promotion Certified quality tour products ⦁ Joint advertisement of certified products in the support relevant country

Certified quality tour products ⦁ Information on new tour resources to develop Other tour products Pre-qualified tour products

✦ Details of support is subject to change depending on changes in policy of Seoul Metropolitan Government

- 60 - ‣‣ Requirements

Category Requirement

⦁ At least a 2-night stay in a 1st class or higher rated hotel in Seoul ⁍ Hanok stay, Innostel, temple stay and Good Stay hotels included Accommo ✦ Accommodations at a 1st class hotel or higher in Gyeonggi -dation or Incheon area during the peak season (Apr.~Oct.) approved ✦ Accommodations in Gyeonggi-do or Gangwon-do area (1 night) approved in the case of winter packages (Dec.~Feb.)

⦁ Subtotal price of two meals of 20,000 won or higher during at least 2 days of stay in Seoul ⁍ Minimum 7,000 won per meal per person Meal ✦ No distinction between lunch and dinner ✦ Meals at restaurants in Seoul or Gyeonggi-do area ✦ Breakfast excluded from evaluation (breakfast at a deluxe hotel recognized once only)

High Contents Quality ⦁ Subtotal of entrance(experience) fees of 30,000 won or higher at 2~3 Tour cultural experience sites in Seoul Product ⁍ Inclusion of one site in Gyeonggi-do or Gangwon-do area approved in Attraction the case of winter packages ✦ Minimum 5,000 won per site per person ✦ Subtotal of entrance(experience) fees of 30,0000 won or higher at 2 or 3 sites

⦁ Tour guide certification required Guide ⁍ Exceptions granted for Southeast Asian tourists (Thailand, , Malaysia, )

⦁ Staying at least 2 full days in Seoul is required Schedule ⁍ One day's stay refers to a stay of at least 6 hours between 08:00 and 20:00

- 61 - + Information Seoul Tour Itineraries for the Five Senses - Monthly Themes

What are Itinerary Recommendations Gratifying to the Five Senses?

+ ‣‣ Starting with the May issue, it offers "Seoul Tour IItineraries for the Five Senses”: Every month, Introduction 10 itineraries to experience the charms of Seoul (40 different content items) will be created with a new theme and provided as product information customized to your needs. ‣‣ You are asked to make active use of them when planning high-quality Seoul tour products for foreign group tourists.

Month Theme Product Name Contents

Traditional market ⇨ nearby food ⇨ shopping street Shopping 1_Shopping while Sightseeing in Seoul ⇨ early morning market May Shopping Department store/duty-free shop ⇨ nearby food ⇨ Shopping 2_Enjoy Summer Sales outlet ⇨ shopping center

Healing 1_High-End Healing Tour to Keep Body Healing park ⇨ healing therapy ⇨ healing experience and Soul Healthy ⇨ healing restaurant June Healing Religious site ⇨ healing trail ⇨ religious experience Healing 2_Trip to Seoul that Heals the Soul ⇨ healing view

filming location ① ⇨ Restaurants in dramas ① ⇨ Hallyu 1_Catch Up with Hot K-Dramas filming location ② ⇨ Restaurants in dramas ② July Hallyu K-Experience① ⇨ K-Experience② ⇨ K-Experience③ ⇨ Hallyu 2_Dive into the Hottest Trends in Korean Culture K-Dinner

Exhibition/viewing ⇨ beauty shopping ⇨ nearby food Family 1_Mom and Daughter Trip to Seoul ⇨ cultural performance August Family Recreational area/aquarium ⇨ amusement park ⇨ Family 2_Make Family Memories in Seoul restaurant ⇨ performance for families

Challenge 1_Burn calories while enjoying Bike ⇨ nearby food ⇨ water sports ⇨ place with a diverse activities along the Hangang River great view September Challenge Unique indoor experience ⇨ hiking ⇨ restaurant ⇨ Challenge 2_Relieve your stress in exciting Seoul unique outdoor experience

Night Culture 1_TGIF! Nightlife in Seoul Snacks ⇨ indie band ⇨ college-town bar ⇨ club Night October Culture Night Culture 2_Kick up Your Heels Until the Dinner/drinks (1st round) ⇨ dinner/drinks (2nd round) sunrise in Seoul ⇨ singing room/club ⇨ hangover food

Tradition 1_Visiting every corner of Seoul Tradition-learning Ground ⇨ Culture Stroll ⇨ Traditional of 600-year-old Seoul history Craft ⇨ Traditional Food November Tradition Ground for Learning Tradition ⇨ Traditional culture Tradition 2_Living in Seoul of 600 years ago site ⇨ Tradition Experience ⇨ Traditional Table-Setting

Beauty 1_Secret Beauty Experience to Become Hair and makeup ⇨ nearby food ⇨ beauty shopping Beautiful like Jun Ji Hyun ⇨ photo shoot December Beauty Fitness ⇨ spa ⇨ "wellness" restaurant ⇨ beauty Beauty 2_Turn into Cinderella in Seoul shopping

Unique date ideas ⇨ restaurant and cafe ⇨ Love 1_Make Your Love Come True in Seoul ⇨ January performance great place for a date Love 2015 Festival ⇨ nearby attraction ⇨ restaurant ⇨ great Love 2_Together with Your Sweetheart in Seoul place for a date

- 62 - Seoul Tour+

Itineraries for the Five Senses - Tradition

Date of Publication: November 2014 Publisher: Tourism Marketing Team, Seoul Tourism Organization Editors:

▶ Center Chief Ko Wui-Sung, Chief

T. +82-2-3788-0842 / E. [email protected]

▶ Researcher Jung Yoo-Hyun

T. +82-2-3788-0822 / E. [email protected]

▶ Researcher Gu Su-Jung

T. +82-2-3788-0878 / E. [email protected]

▶ Researcher Hong Chae-Eun

T. +82-2-3788-0809 / E. [email protected]