THE EMPIRICAL STUDY ON THE PRICE SENSITIVITY OF THE CONSUMERS OF THE INDIAN BREAD /SAMOSA Dr. Ruchi Srivastava1, Dr. Syed Haider Ali2 1Principal, SCBM, Lucknow, 2Professor, Business Administration, KMCUAF University, Lucknow Email:
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[email protected] Abstract and from Central Asia to India, the stuffed The research paper indicates that samosa is triangle with different names has garnered popular among the Indian of all the age immense popularity. Originally named samsa, group. Majority of the respondents prefer to after the pyramids in Central Asia, historical eat samosa as it is cheap and can satisfy the accounts also refer to it assanbusak, sanbusaq or hunger and if the price is hiked, people will even sanbusaj, all deriving from the Persian still prefer to eat the Samosa. The research word, sanbosag. In South Asia, it was introduced indicates that besides the popularity of by the Middle Eastern chefs during the Delhi samosa, its demand is influenced by the Sultanate rule, although some accounts credit chinese foods items. Now days the people traders for bringing the fare to this part of the have became the conscious about their health world. Nevertheless, from its humble and even are ready to pay higher price for beginnings—in older days, people would cook hygienic food. The research also revealed that the mince-filled triangles over campfire and eat even the health conscious people prefer to eat them as snacks during travel—samosa has come the fried samosa as compared to baked a long way. And after having earned the samosa. We can say that in this competitive blessings of the Indian royalty, the snack soon era of Chinese food, the samosa has retained became food fit for the king.