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LIDERAZGO JEFF (50), ESTADOUNIDENSE, FUNDADOR Y CEO DE AMAZON.COM para evacuar a la población, en caso de ser necesario”. Atento Todavía hoy lee todos los correos que envían los usuarios, hábito que comenzó cuando Amazon estaba en BEZOS “etapa garaje”. undador del imperio minorista online Amazon.com, y flamante dueño del periódico The Washington Post, Jeff Bezos sigue ex- Obsesivo pandiendo sus fronteras. Tras haber absorbido a 35 empresas de En las reuniones de Amazon.com, Be- Internet en los últimos ocho años, y más de 40 en los últimos 10, zos siempre deja una silla vacía que Fahora quiere llevar su visión al espacio exterior. representa al cliente, a quien él llama “el último jefe”. LO QUE HA HECHO portátil Kindle, y la tablet Kindle Fire Original Después de graduarse en Ciencias de en 2011. Y mientras muchas “dotcoms” A diferencia del común de las com- la Computación e Ingeniería Eléctrica sucumbieron con la explosión de la pañías de Silicon Valley, en Amazon. en la Universidad de Princeton, Bezos burbuja bursátil a finales de los ’90, com no hay dispensers de snacks, ni trabajó en varias firmas de Wall Street, Amazon prosperó con ventas anuales decoración estrafalaria, ni salarios exa- incluidas Fitel, Bankers Trust y D. E. que saltaron de US$ 510.000 en 1995, a gerados. Bezos prefiere premiar a los Shaw. También pasó por las filas de US$ 67.900 millones en 2014. empleados con acciones, “para que McKinsey, donde en 1990 fue nom- Fascinado desde niño con los viajes piensen y actúen como dueños”. brado el vicepresidente más joven de al espacio, Bezos creó Blue Origin en la consultora. 2000, una compañía de vuelos espa- Sistemático En 1994, cuando estaba en la cima de ciales que operó calladamente has- Deja libre dos días por semana en su su carrera en finanzas, se marchó de ta 2006, cuando cobró notoriedad agenda para generar nuevas ideas. Nueva York a Seattle, con un sueño pública al adquirir terrenos en Texas Pasa esos días navegando por la Web, como guía. Manejó todo el trayecto, y para instalar una plataforma de lan- o conversando con líderes de otras en el camino concibió el plan de ne- zamiento. industrias. gocios. Sus padres le habían prestado En 2013 compró, a título personal, el los US$ 300.000 ahorrados a lo largo periódico The Washington Post. Pagó de toda la vida, y con ese capital sentó US$ 250 millones en efectivo. LO QUE DICE las bases de una librería online en el “Mi abuelo me dio uno de los mejores garaje de una pequeña casa. consejos de mi vida cuando me dijo: En 30 días, Amazon.com estaba ven- LO QUE ES ‘Jeff, un día entenderás que es más di- diendo libros en más de 45 países. En Soñador fícil ser bueno que ser inteligente. Lo dos meses, la facturación rondaba los A los 18 años, en una entrevista, Be- segundo es un don. Lo primero, una US$ 20.000 por semana. zos dijo que quería “construir hoteles elección’.” Con los años, Bezos fue ampliando en el espacio, parques de diversión y la oferta de Amazon a CDs, videos, colonias, para que vivan 3 millones “En Amazon hay tres grandes pilares: indumentaria, artículos electrónicos de personas. La idea es preservar el el consumidor, la innovación y la per- y juguetes. En 2007 llegaría el lector planeta Tierra, y tener una opción severancia.” 42. octubre-noviembre 2014 wobi.com/magazine 43. LIDERAZGO JEFF BEZOS “Quien tiene una estrategia a largo “Es un competidor maníaco, un ser plazo debe estar dispuesto a agachar humano encantador y un proveedor la cabeza ante las críticas y ser ma- de confianza.” ADQUISICIONES DE linterpretado durante mucho tiempo. REED HASTINGS, CEO de Netflix AMAZON.COM Cuando alguien cruza el desierto pue- de estar muy sediento, pero debe creer “Si les preguntaran a 100 emprendedo- 1998: PlanetAll, Junglee, fervientemente que encontrará un oa- res quién es el CEO que más admiran, Bookpages.co.uk, Telebook, Internet sis del otro lado.” Bezos se quedaría con 95 de los votos.” Movie Database (IMDb) BILL GURLEY, capitalista de riesgo “Si su plan de negocios se centra en 1999: Alexa Internet, Accept.com, los próximos tres años estará com- “El liderazgo de Bezos se distingue por Drugstore.com, GeoWorks, Pets.com, pitiendo con muchas compañías. En su férrea convicción, foco constante, LiveBid.com, e-Niche Incorporated, cambio, si acepta invertir en un ho- agilidad en la ejecución y habilidad Exchange.com, Bibliofind.com, Music- rizonte a siete años, lidiará con solo para manejarse en la incertidumbre.” file.com, HomeGrocer.com, Gear.com, una fracción de ese grupo. Son muy JOHN MATTONE, consultor Tool Crib of the North, Convergence pocas las firmas dispuestas a pensar Corporation, MindCorps Incorporated, en el largo plazo.” “Bezos es un líder innovador, paciente Della.com, WeddingChannel.com, y arriesgado.” Back to Basics Toys, Ashford.com, BOB ROSEN, asesor de CEOs, autor de varios best-sellers Leep Technology Inc. LO QUE DICEN DE ÉL “Bezos tenía una visión muy clara y la 2003: CDNow supo mantener, a pesar de los vaivenes 2004: Joyo.com del mercado.” CHRIS ANDERSON, ex jefe de redacción de la revista Wired 2005: BookSurge, Mobipocket.com, CreateSpace.com, Smallparts.com “No es solo un visionario. Es un arqui- tecto que piensa en todo: procesos, 2006: Shopbop diseño, funcionalidad.” ESTHER DYSON, presidente de Edventure 2007: dpreview.com, Brilliance Audio 2008: Audible.com, Fabric.com, Box Office Mojo, AbeBooks, Shelfari, LibraryThing, BookFinder.com, Goja- “Es muy importante ba.com, FillZ, Reflexive Entertainment no estar herméticamente 2009: Zappos, Lexcycle, SnapTell, Stanza cerrados. Nosotros nos 2010: Touchco, Woot, Quidsi, Buy- consideramos exploradores. VIP, Amie Street, Toby Press Nos gusta ver lo que otras 2011: LoveFilm, The Book Depository, Pushbutton, Yap compañías están haciendo, 2012: Kiva Systems, Teachstreet, Evi Pero no para copiarnos 2013: IVONA Software, Goodreads, sino para inspirarnos Liquavista y poner nuestro toque 2014: Double Helix Games, comiXology, Twitch distintivo.” 44. octubre-noviembre 2014.
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