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Winter 2007 Casual Connect Magazine

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Winter 2007 Casual Connect Magazine Winter 2007 casual connect magazine magazine Casual Connect Magazine Playtime, Anytime MSN Games (games.msn.com) hosts more than 13 million players every month. With more than 300 games, MSN Games offers fun and interactive gameplay through free casual single-player and multiplayer games, downloadable games, and premium multiplayer games. Included are titles for all interests, such as word and trivia, puzzlers, action and adventure titles, along with a multitude of card and board games. Our goal is to bring you the ultimate portable gaming experience, whether you’re playing alone or against your friends. Microsoft Casual Games develops, Xbox Live Arcade (xbox.com/livearcade) is your publishes, and distributes web-based destination for endless hours of fun and addictive play! and download games in every major Xbox Live Arcade brings it all to you through Xbox Live, the premier online gaming casual game genre (puzzle, word, card and entertainment network for the Xbox 360 system. More than 18 million Xbox Live and arcade). On a monthly basis, MCG Arcade games have already been downloaded since the launch of the Xbox 360 in reaches more than 120 million global November 2005, garnering accolades from the industry, press and consumers alike. players; that’s more than a third of the Tune in to Xbox Live Arcade every Wednesday around the world for new releases, U.S. population! new game add-ons, and other exciting news and content. There’s something for everyone! Download, try and play now! Download Fun. Anytime. Anywhere. Microsoft Casual Games offers more than 400 games via MSN® Games, Windows Live™ Messenger, Windows Live Messenger Windows® OS Games, and Xbox (msngames.com/messenger) has a 3000 Live® Arcade, providing the ultimate growing base of 200 million users worldwide. Messenger is one of the most popular playing experience for millions of Instant Messaging (IM) services available. Currently, 16 million people in more than casual gamers around the world to 30 different countries utilize the rich, interactive Messenger platform to play at least compete, collaborate and socialize— one of the service’s two dozen single and dual-player games, including puzzlers like anytime, anywhere. Bejeweled and Sudoku Too and UNO! Contact Us Today Windows Games (gamesforwindows.com) comes with Do you have the perfect game for one a dozen pre-installed favorites, such as Backgammon, of our platforms? Microsoft Casual Checkers, Hearts, Spades, Reversi, and more. They don’t take long to learn, but Games publishes and distributes web- they’re surprisingly intricate once you master the full list of features and start based and download games in every competing for the highest score. Take a fun “sanity-break” and enjoy some gaming major casual genre. Learn more today! fun on your home or work computer during a lunch break. For developer and partner inquiries, Windows Vista (windowsvista.com) has brought you please email [email protected]. and your friends an accelerated gaming experience. Included is a heightened visual graphics presentation, better gaming graphics, Microsoft, MSN, Windows, Xbox the Xbox logos; and Xbox Live are either registered trademarks or trademarks of Microsoft and an all-around support system for increased gaming fun and ease of use. Dive Corporation in the US and Internationally. The names of actual companies and productions mentioned herein may be trademarks into unique game levels and additional modes of play, and seek out new gaming of their respective owners. UNO and associated trademarks and adventures. While you’re at it, turn-up the new audio feature for optimal surround trade dress are owned by, and used under license from, Mattel, Inc. © 2006 Mattel, Inc. All Rights Reserved. sound. For Windows Vista Games and more, visit games.msn.com/en/vistagames. Casual Connect Magazine MCGFlyer_2007_contact.indd 1 1/15/2007 10:26:39 AM Playtime, Anytime About the Cover By Michel Maas Contents MSN Games (games.msn.com) hosts more than When I was asked to write “a page or so” 4 Letter from the Director Jessica Tams 13 million players every month. With more than for the cover of Casual Connect Magazine, 300 games, MSN Games offers fun and interactive gameplay through free casual I said: “Sure! No problemo!” Turned out single-player and multiplayer games, downloadable games, and premium multiplayer it took me more time to decide what to say 5 An Idea Jessica Tams games. Included are titles for all interests, such as word and trivia, puzzlers, action about the illustration than it took me to paint it. It makes me glad I’m not a writer. and adventure titles, along with a multitude of card and board games. Our goal is to 7 Bringing Your Games to bring you the ultimate portable gaming experience, whether you’re playing alone or First, some background: I’m a great ad- Market Paul Thelen against your friends. mirer of Norman Rockwell — the great American painter — who could tell a com- Monetization Across the Microsoft Casual Games develops, plicated story in a small and simple scene. 12 Xbox Live Arcade (xbox.com/livearcade) is your Value Chain Ethan Clark publishes, and distributes web-based This painting is intended to do the same destination for endless hours of fun and addictive play! thing with reference to casual games. To be and download games in every major Xbox Live Arcade brings it all to you through Xbox Live, the premier online gaming specific: Everybody living in casual country casual game genre (puzzle, word, card and entertainment network for the Xbox 360 system. More than 18 million Xbox Live acknowledges the fact that there are many 18 Contract Basics - Part 2 Michael Mei and arcade). On a monthly basis, MCG Arcade games have already been downloaded since the launch of the Xbox 360 in sides to every game, that there’s a fine line reaches more than 120 million global November 2005, garnering accolades from the industry, press and consumers alike. between a success and a failure and an even CGA Advertising players; that’s more than a third of the Tune in to Xbox Live Arcade every Wednesday around the world for new releases, finer line between copying and improving. Developing and creating a successful game 20 Beyond Downloads Action Group U.S. population! new game add-ons, and other exciting news and content. There’s something for certainly is no easy trick you can perform everyone! Download, try and play now! Download Fun. Anytime. Anywhere. Microsoft Casual Games offers with two fingers up the proverbial nose 23 Wii for Victory Scott Steinberg (which could be an interesting image as more than 400 games via MSN® well. ). Games, Windows Live™ Messenger, Windows Live Messenger 24 The Long Tail Tony Leamer Windows® OS Games, and Xbox (msngames.com/messenger) has a 3000 Whether that is enough background to Live® Arcade, providing the ultimate help you understand this illustration, we growing base of 200 million users worldwide. Messenger is one of the most popular Survey Says! Craig Holland playing experience for millions of Instant Messaging (IM) services available. Currently, 16 million people in more than shall see. I might mention, however, that 26 casual gamers around the world to 30 different countries utilize the rich, interactive Messenger platform to play at least since the day I finished this piece, I’ve heard four theories concerning its mean- compete, collaborate and socialize— one of the service’s two dozen single and dual-player games, including puzzlers like 28 Technical Sessions ing—all of them different, and none of anytime, anywhere. Bejeweled and Sudoku Too and UNO! them wrong. Summary Scott Bilas Contact Us Today Windows Games (gamesforwindows.com) comes with Which is why I would probably prefer to let 30 Don’t Go Broke Ernie Ramirez | Ion Hardie Do you have the perfect game for one the illustration speak for itself. a dozen pre-installed favorites, such as Backgammon, of our platforms? Microsoft Casual Checkers, Hearts, Spades, Reversi, and more. They don’t take long to learn, but Games publishes and distributes web- Michel Maas, Art Director at Zylom, can be they’re surprisingly intricate once you master the full list of features and start based and download games in every reached at [email protected]. competing for the highest score. Take a fun “sanity-break” and enjoy some gaming major casual genre. Learn more today! fun on your home or work computer during a lunch break. For developer and partner inquiries, Windows Vista (windowsvista.com) has brought you please email [email protected]. and your friends an accelerated gaming experience. Included is a heightened visual graphics presentation, better gaming graphics, Microsoft, MSN, Windows, Xbox the Xbox logos; and Xbox Live are either registered trademarks or trademarks of Microsoft and an all-around support system for increased gaming fun and ease of use. Dive Corporation in the US and Internationally. The names of actual companies and productions mentioned herein may be trademarks into unique game levels and additional modes of play, and seek out new gaming of their respective owners. UNO and associated trademarks and adventures. While you’re at it, turn-up the new audio feature for optimal surround trade dress are owned by, and used under license from, Mattel, Inc. © 2006 Mattel, Inc. All Rights Reserved. sound. For Windows Vista Games and more, visit games.msn.com/en/vistagames. Amsterdam, Netherlands. Host to the February Casual Games Association meeting. Casual Connect Magazine 3 MCGFlyer_2007_contact.indd 1 1/15/2007 10:26:39 AM Letter from the Director Happy Birthday to Us! can’t quite believe what I’m about to This magazine is itself a reflection of our write: We are approaching the first growing strength and vitality.
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