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Business planning fundamentals 7 – 8 November 2017

Course description

Effective Business planning is critical to the achievement of business objectives and targets. In our ever more agile world organisations benefit from a broad spectrum of their staff having an understanding of the fundamentals of business planning and being more engaged in the development of their business areas — no longer are specialists in corporate strategic planning departments sufficient. This course will give you the skills you need to contribute to the business planning of your department. It will develop skills to strategically analyse the “As Is” for a business and develop options for its growth. Having identified business goals, the course focuses on developing performance measures that promote effective achievement of objectives. Course objectives

By the end of the programme delegates will be able to:

► Understand the benefits of business planning in a strategic context

► Research, develop and write an outline business plan

► Develop performance indicators that align with the business plan

► Relate balanced metrics to the strategic imperatives of a business Who should attend?

Any member of staff for who has a responsibility for planning the development of their group, department or organization.

Business planning fundamentals Course outline Day 1 Strategic planning:

► Context: Business performance S curve

Consulting Group (BCG) matrix

► Exercise: Positioning products/services on the S curve and BCG matrix

► Integrated use of porter five force competition analysis snd 7S analysis to determine “as is”

► Consideration of effect of PESTLE factors on “as is” and impact on five Force analysis and 7S

► Threats, Opportunities, Weaknesses Strengths (SWOT analysis)

► Envision “to be” on basis of porter five force, McKinsey 7S, PESTLE and SWOT analysis

► Identify the gap between the “as is” and the “to be”

► Principles and mechanisms that drive successful implementation:

► Identify three “strategic themes” to address capabilities needed to close the gap

► Sponsorship

► Measurement

► Introduction to the RETSA case study

► Strategic planning exercise in groups: outline porter five force, McKinsey 7S, and PESTLE analysis of RETSA. Identify three strategic themes Day 2 Business planning:

► Alternative futures:

► What if ...

► Introduction to future/consequence wheel and brainstorming techniques

► Future consequence wheel to think through possible impact of emerging shale (fracking) trends

► Decision making:

► Identify three alternative “to be” scenarios for RETSA and decisions needed in relation to strategic themes identified in day one

► The mission/vision/goals/objectives/initiatives/measures/targets “cascade”:

► Draft an outline business plan using the RETSA case study

► Performance management:

► What gets measured gets done (Drucker)

► Measuring and monitoring key performance measures:

► Identifying outcomes

► Types of measure

► Key performance indicators

► Baselines

► Targets

► Monitoring

► Evaluation

► Reporting

► Using

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► Suastaining

► Balanced scorecard:

► Introduction to balanced scorecards as a strategic tool

► Developing a strategy map for RETSA based on strategic themes from day one exercise

► Balanced scorecard — RETSA case study and exercise

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This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice. ey.com/mena

Business Planning Fundamentals: 7 – 8 November 2017 Please fax this form to EY Training, : + 97444414649 or email to: [email protected]. For more courses please visit our website: www.eytrainingcenter.com For further details please contact Prabhu Gudavalli: +974 4457 4278 or Marilou Espano: +974 4457 4129 Person nominating: I wish to reserve……………………………………………………………………… place(s) for the above course. Name: ..………………………………………………………………………………….. Telephone no: …………………………………………..….…………..

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Names of participant(s) Email Mobile no. Designation 1 ……………………………………… ……………………………………… ……………………………………… ……………………………………… 2 ……………………………………… ……………………………………… ……………………………………… ……………………………………… 3 ……………………………………… ……………………………………… ……………………………………… ………………………………………

Registration fee (per participant) USD 1,750 which includes: Special group rates

► Course material ► Book three places and get a 10% discount ► Lunch and other refreshments ► Book six places and pay for five ► EY training certificate An invoice with all payment details will be send upon receipt of registration form. Payment must be received in full prior to the course start. Course venue: W Hotel Date: 7 – 8 November 2017 Time: 8:30 am to 5:30 p.m. Cancellation policy A full refund less an administration fee of USD 250 will be given for cancellation requests received up to 5 working days before the event. Cancellations must be made in writing (letter/fax/email) and reach our office before the 5 working days deadline. Delegates who cancel less than 5 working days before the event, or who don’t attend, are liable to pay the full course fee, and no refunds can be given. However, if you wish to attend a subsequent scheduling of the course, and you have paid your course fee in full, you will only be invoiced for 25% of that course fee. Replacement participants are always welcome. Ernst & Young - Doha 24th Floor Burj Al Gassar Tower, West Bay, Al Majilis Al Taawon St., P.O. Box 164, Doha, State of Qatar Phone: +974 4457 4111 Fax: +974 4441 4649

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