The neoliberal discourse’s appropriations of the struggles for recognition ERCIO SENA Doctorate degree in Languages at PUC Minas. Professor of the Social Communication Postgraduate Program and of the Journalism, Marketing, Volume 39 Cinema and Audiovisual undergraduate courses. Member of the Media and Narrative Research Group (PUC Minas). In this article, contributed to the issue 2 / 2020 conception of the research design; the theoretical discussion development; the data interpretation; supported the text review; the writing of the manuscript and the foreign language version review. Contracampo e-ISSN 2238-2577 Pontifícia Universidade Católica de Minas Gerais (PUC-MG) – Belo Horizonte, Minas Gerais, Brasil. Niterói (RJ), 39 (2) E-mail:
[email protected]. aug/2020-nov/2020 ORCID: 0000-0001-6683-2182. Contracampo – Brazilian Journal JULIANA MAGALHÃES E RIBEIRO GUSMAN of Communication is a quarterly Master’s degree in Communication at PUC Minas. Substitute Professor of the Journalism and Marketing courses at the same institution. Member publication of the Graduate of the Media and Narrative Research Group (PUC Minas). In this article, Programme in Communication contributed to the conception of the research design; the theoretical discussion development; the data interpretation; supported the text Studies (PPGCOM) at Fluminense review; the writing of the manuscript and the foreign language version review. Federal University (UFF). It aims Pontifícia Universidade Católica de Minas Gerais (PUC-MG) – Belo Horizonte, to contribute to critical reflection Minas Gerais, Brasil. E-mail:
[email protected]. within the field of Media Studies, ORCID: 0000-0002-8539-4437. being a space for dissemination of research and scientific thought. TO REFERENCE THIS ARTICLE, PLEASE USE THE FOLLOWING CITATION: Sena, Ercio; Gusman, Juliana Magalhães e Ribeiro.