CERN/SPC/1130 CERN/3455 Original: English 13 September 2019
ORGANISATION EUROPÉENNE POUR LA RECHERCHE NUCLÉAIRE CERN EUROPEAN ORGANIZATION FOR NUCLEAR RESEARCH
Action to be taken Voting Procedure
SCIENTIFIC POLICY COMMITTEE For information 315th Meeting - 23-24 September 2019
RESTRICTED COUNCIL EUROPEAN STRATEGY MATTERS For information - 194th Session 27 September 2019
REPORT FROM THE EUROPEAN PARTICLE PHYSICS COMMUNICATION NETWORK
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Report from the European Particle Physics Communication Network
1. Overview
This document begins with a brief report on the work of CERN’s Education, Communications and Outreach (IR-ECO) group before moving on to reports of network activity by country. It covers the period from August 2018 to July 2019.
2. Status of the network
Over the past year, the EPPCN Social Media and the EPPCN KT working groups joined forces for a social media campaign on the occasion of the International day of Women and Girls in Science (#WomenInScience).
The EPPCN held its spring meeting in Granada alongside the Open Symposium for the update of the European Strategy for Particle Physics. Some members of the network met the European Strategy Update working group 5 on Education, Communication and Outreach. A communication plan for the Strategy Update has been designed by CERN with input from the network.
Two EPPCN members started a review of the IR-REL Country pages to see how the visibility of Member and Associate Members States on new CERN’s website could be improved. Work is still ongoing.
Regarding the representation of the Member States in the EPPCN, the positions for Belgium, Denmark and Hungary remain vacant. The network welcomed a new member representing Sweden. The EPPCN representatives for Finland and APPEC changed during this period. Country reports for the reference period have not been received from Belgium, Bulgaria, Denmark, Greece, Hungary and Sweden.
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3. Report on IR-ECO group activities
Media report From August 2018 to July 2019, CERN was the subject of media coverage linked to physics results such as those published by ATLAS, CMS and LHCb. The biggest coverage was triggered by the 30th anniversary of the World Wide Web, followed by Alessandro Strumia’s provocative presentation. Other events, such as Dark Matter Day, TEDxCERN, Science Gateway press briefing and the FCC Design report were also well covered.
We continued to participate in several conferences: AAAS 2019 (February), with a keynote speech from our Director General and a session about future colliders. CERN was an academic partner in the organisation of the World Conference for Science Journalists in July 2019 in Lausanne and therefore organised specific visits to the Laboratory for journalists during the conference.
The level of requests for media visits shows that CERN remains in the spotlight. During the period from August 2018 to July 2019, the Press Office welcomed more than 870 media professionals on site, representing over 400 media outlets. The press office is using the opportunity of Long Shutdown 2 to organise national media visits, namely group visits for print and radio press from all our Member and Associate Member States. Coverage of CERN in the media remains very high with an average of about 1000 press cuttings per week. Most of the coverage is neutral to positive.
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We continue to support CERN staff and users with media training sessions organised twice a year, in the autumn and the spring.
Social media CERN continues to have a strong, well-respected presence on social media channels and is currently active on Twitter, Facebook, Instagram, YouTube and LinkedIn. With more than one million mentions of CERN or the LHC on social media between August 2018 and July 2019, the graph below shows that the largest peak of almost 18 000 mentions was for the 30-year anniversary of the World Wide Web in March, followed by 17 000 reactions to theorist Alessandro Strumia’s provocative presentation. Other notable posts with around 10 000 mentions include the end of LHC run 2 in December, Dark Matter Day in October and two posts in June celebrating 100 years of the proton and the visit to CERN of the guitarist of the metal band, Slayer.
This graph shows social media mentions of CERN or the LHC between August 2018 and July 2019 Attending Thinkercon in the US in November enabled CERN to network with the most successful science social media influencers in the world, and this led to collaborations with Katie Mack, Emily Calandrelli, Trace Dominguez, Viviane Laland, Dominic Walliman, Dianna Cowern, Tom Scott and Le Grand JD. Cultivating these relationships is helping to reach wider audiences on social media. In addition, influencer talks at CERN have helped develop social media ambassadors from within the CERN community. Social campaigns have included #WomenInScience, #CERNcorridors, #CERNeyes, #CERNCareer, #LGBTSTEMday, #CERNScienceGateway, #upgradingLHC to showcase work during Long Shutdown 2, the global #web30 campaign and #CERNOpenDays in preparation for this September’s event. The Laboratory has continued to hold Facebook Live events for Researchers’ Night, Dark Matter Day, Nuit de l’antimatière and underground in the ALICE and ATLAS caverns. CERN showcased its social media activities with presentations at the Quadriga conference in Germany and the Public Awareness of Research Infrastructures (PARI) workshop in the UK. The Laboratory has now verified its social media accounts and enhanced its social media strategy. Improved video content and branding and an increased emphasis on Instagram stories and on new techniques, including 360° videos and images, keep CERN content in line with current social media trends. Website Between August 2018 and July 2019, home.cern and press.cern had more than 9.8 million page views from more than 3 million users. On 5 November 2018, these two sites 4 CERN/SPC/1130 CERN/3455
merged into a newly designed and structured core website for the Organization – the result of a two-year project to update CERN’s digital portfolio.
November saw the launch of the newly designed home.cern, with the homepage providing more content upfront, with a long scroll to appeal to mobile users. A new web tools website now provides improved guidance and templates for the 14 000 websites across CERN to benefit from Drupal 8 functionalities. In 2019, a websites taskforce was established to support the CERN community with Drupal migrations. CERN’s top-level domain “.cern” strategy has been finalised and was presented at the DotBrands conference in Spain. Publications The editorial team continues to review CERN publications, including the Annual Report, brochures, CERN Courier and CERN Bulletin, to make print distribution more targeted and cost effective, and to maximise digital communications. CERN and its CERN Courier publishing partner, the UK-based Institute of Physics Publishing, worked together in 2018 to improve the magazine’s online presence, visual identity and editorial scope. In January 2019, a redesigned six-issues-a-year magazine launched alongside a series of supplements as part of the magazine’s 60th year. After an interim website launched in July 2018, work began on an improved web presence. The new CERN Courier website launched on 1 August 2019, alongside a new @CERNCourier Twitter channel. The publication will now shift to a digital-first model reporting on international high-energy physics online in real time.
As the CERN Courier turns 60, 2019 began with a new visual identity and editorial scope for the six-issues-a- year magazine and a shift to a digital-first publishing model. CERN/SPC/1130 5 CERN/3455
CERN is mandated by its Convention to produce an annual report. To help the report to be as useful as possible to Member and Associate Member States and other stakeholders, a survey accompanied the 2018 report and its findings will feed into the future production. The changes to home.cern have improved links between the website and the CERN Bulletin, and discussions are ongoing to review its print distribution and improve digital newsletter functionalities. The upcoming Open Days have provided an opportunity to update posters and brochures and to harmonise content with home.cern and this will continue into 2020.
Travelling exhibitions In early 2019, the ‘Accelerating Science’ travelling exhibition went to India, where it is being shown in Mumbai, Bangalore, Kolkata, and Delhi between May 2019 and March 2020. It is a jointly-funded effort by CERN, the Indian Departments of Atomic Energy (DAE) and of Science & Technology (DST).
The LHC interactive tunnel was hosted in Germany (MPI Physics Munich), the Netherlands (Radboud University), Switzerland (ECSITE Geneva), Saudi Arabia (KAUST, Jeddah), Cyprus (Nikosia) and the UK (Liverpool University). The tunnel is a digital visualisation of the Large Hadron Collider (LHC), with interactive sensors that let visitors immerse themselves in CERN’s scientific world and explore complex physics in an easily understandable way.
CERN Google Arts and Culture In 2018, CERN started a partnership with Google’s Arts and Culture division on the “Once Upon a Try” project. The project involves other big organisations, such as NASA and the Smithsonian Institution, and creates collections of videos and images dedicated to honouring science and human discovery. All collections are available online or with dedicated apps. CERN contributed several “exhibits”, e.g. telling the story of the discovery of the Higgs boson, the invention of the World Wide Web, and contemporary experiments at CERN studying antimatter. A highlight is the augmented reality app called “Big Bang AR”, available on iOS and Android platforms. It takes users on an interactive cosmic tour to the beginning of the universe, 13.8 billion years ago, and shows how particles, atoms, stars and planets formed, giving our universe the shape we know today. In the first six months, the app was downloaded more than 400 000 times.
Arts at CERN The ‘Arts at CERN’ programme invited several renowned artists for three-month and one-month residencies, creating a space for artists to collaborate with CERN physicists and engineers. Among them were Anne Sylvie Henchoz and Julie Lang as part of a partnership with ‘Collide Geneva’, and Suzanne Treister for ‘Collide International’, sponsored by the United Kingdom’s Foundation for Art and Creative Technology (FACT). Several guest artists received grants for new commissions, such as Mika Rottenberg and Mariele Neudecker. A new, one-month residential exchange programme (‘Simetria’) started between CERN, ESO and the Chilean Ministry of Arts, Culture and Heritage. It will allow artists to carry out artistic enquiries in relation to astronomy and particle physics at CERN, ALMA, and Paranal, and is funded by Pro Helvetia South America. Similarly, a three-year partnership with the Barcelona City and Arts Council for a new Collide International residency award was launched in early 2019. 6 CERN/SPC/1130 CERN/3455
The recent focus on fostering new art commissions, in partnership with FACT Liverpool, resulted in the exhibition ‘Broken Symmetries’. With ten new artworks by ten international artists – all of them former ‘resident’ or ‘guest artists’ at CERN – it explores artistic ways to uncover hidden aspects of our world. The exhibition was shown from November 2018 to March 2019 at FACT Liverpool and received national and international coverage, e.g. by the Financial Times, The “i" newspaper, BBC World Service radio and many renowned art journals. The exhibition moved on to the Centre de Cultura Contemporània de Barcelona (CCCB) (April to September 2019) under the name ‘Quàntica - In Search of the Invisible’. Afterwards, the exhibition will travel to La Lieu Unique, Nantes and iMAL, Brussels.
Visits and local engagement Between August 2018 and July 2019, the Visits Service organised 7537 visits and welcomed 141 680 visitors from 95 countries. Guided tours were given in 28 languages. The Local Engagement team coordinated CERN’s participation in several events, outreach and educational projects, which together reached several thousand visitors. CERN was the guest of honour at the 2018 Swiss National Day celebrations in Geneva where a few thousand visitors discovered its activities. Researchers’ Night (September) combined on-site (4500 visitors) and online events. CERN participated in the Fête de la science in October in the neighbouring French town of Ferney-Voltaire (2000 visitors). A series of three public conferences on the High-Luminosity LHC project was held in both Switzerland and France. The team was also involved in the fifth TEDxCERN event (November), which took place for the first time in downtown Geneva (900 participants) for talks on AI, Social Media, Biotechnologies and Exoplanets. Outreach events aimed at students included Mon TPE/TM en 15’, which gave a platform to high-school students from both sides of the border for six scientific talks; Dans la peau d’un scientifique (850 primary school pupils); the celebration of the International Day for Women and Girls in Science, in collaboration with EPFL (Lausanne) and UNIGE (Geneva), during which female scientists and engineers visited local schools (3000 pupils over a week); physics International Masterclasses (130 pupils on site at CERN); the Girls in ICT workshops (100 young girls at CERN); the Ethnopoly event in Meyrin (50 pupils). The Globe of Science and Innovation continued to offer CERN’s annual programme of public events: 21 conferences, workshops and shows for the general public (from four years of age upwards) were organised in collaboration with various CERN services and groups. One of the main events was the CineGlobe Film Festival (July) that welcomed some 2000 visitors over five days.
Music festivals CERN’s ECO group organised and/or supported participation in several music festivals, with the goal of reaching audiences who are not interested in science, and incorporating physics, science and CERN into cultural events. In all festivals, partnerships were set up with local universities or research institutes: with the Niels Bohr Insitute for the Roskilde Festival (Denmark), with the Comenius University for the Pohoda festival (Slovakia), with Lancaster University, the University of Manchester and the Institute of CERN/SPC/1130 7 CERN/3455
Physics for WOMAD (UK) and with the Charles University of Prague for the Colours of Ostrava festival (Czech Republic). These partners contributed ideas, material and manpower to develop and facilitate the activities. A call for volunteers was made at CERN for the Roskilde and WOMAD festival, to encourage wider engagement in this activity; four volunteers were selected. Overall, over 10 000 festival-goers took part in hands-on activities, demonstrations and talks.
Audiovisual production The focus of 2019 for the Audiovisual Production team was Long Shutdown 2, with a challenging calendar of activities to document in both video and photo. To capture the magnitude of some of the activities, such as the complete remake of the PS beamlines on the Meyrin site, or activities linked to the High-Luminosity LHC project, the team also had to increase the number of tools used, regularly introducing techniques such as time- lapses (for activities covering extended periods), photogrammetry, virtual cameras and drone video and photography. Against this demanding background, the team managed to continue its regular production activities in both video and photography. Particularly worthy of note are the “Facebook live” programmes from underground experimental and tunnel areas, carried out on a monthly basis with as many as 500 000 views per production and lots of engagement during the live streams (some 300 questions received from the audience on a single live stream over 45 minutes) and two special live events for the media in particular: the Web@30 anniversary in March and the launch of Science Gateway in April. In collaboration with the Design and Branding team, the audiovisual team has introduced new official video branding for CERN-produced videos. In photography, in addition to LS2, the number of Protocol visits has increased sharply, with an average of 30 photo job requests per month via Service Now. The team has also continued experimenting with new techniques and new collaborations, such as Phase One and Magic Leap.
Design and visual identity Enhancing CERN's image through visuals, animations, presentations, computer graphics and immersive experiences is the mission of the design and visual identify service. A reorganisation of the Group led to the integration of the Media Lab, which aims to visualise science through various innovative processes. The protection of the CERN logo and its labels was enhanced through the creation of an approval and tracking policy and compilation of a database of more than 320 cases. For internal communications, the design and infographics for the annual reports were created: CERN, Knowledge transfer, CERN & Society and Openlab. The service accompanied the deployment of CERN's digital portfolio by offering art direction to the various sites in migration as well as producing new branding for video production. Visual support for the different operations was organised by the Communication Group: events in the Globe, new visuals for the Microcosm exhibition, tour of the AD, development of new products for sale in the Shop, and new setups of interactive media in the visit points have been created. More than 90 presentations were produced for the Protocol Service. On the exhibition front, the service helped with the various changes of content and produced a new version for the travelling exhibition. It have created a brand-new exhibition for the Middle East that was inaugurated in Bahrain in February and will 8 CERN/SPC/1130 CERN/3455
travel around the region. A new version of the interactive tunnel was produced for this occasion. Finally, the year was rich in events (TEDxCERN, Web@30, CERN Open Days) for which the service created the branding and developed communication media, animations, exhibitions and immersive experiences of visualising science and data.
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EPPCN REPORT – Country reports Period covered: August 2018–July 2019
Country Report AUSTRIA
Report provided by Institute of High Energy Physics of the Austrian Academy of Sciences, Brigitte De Monte
Workshop Art&Science@School at the NHM Vienna
- Our HEPHY “Spurensuche” exhibition at the EXPI Gotschuchen, Austria from 1 May to 15 September 2018
- Exhibition “Wirkungswechsel” shown at the Campus Technik Lienz from 20 September to 14 December 2018
- European Researchers’ Night 2018; 28 September 2018; TGM Vienna (about 5800 visitors)
- “Dark Matter Day 2018”; 31 October 2018; at the Statt-Beisl WUK with a “science on tap” format
- Workshop “Art&Science@School” at the NHM Vienna October 2018 and exhibition of the artwork of the school classes at the Austrian Academy of Sciences March 2019
- Workshop for teachers “Plus Lucis Fortbildungswochen”; 26 February 2019
- International Masterclasses; 26 March 2019
- Researcher Days in Perchtoldsdorf for children between the ages of 5 and 12 on 1–5 July 2019
Wie lösen wir das Rätzel der Dunklen Materie (derStandard) „Ich wäre bei der Revolution voll dabei“ (ORF) “Zerfall des Higgs-Teilchens beobachtet” (ORF Science) “Cern-Physiker träumen von neuem, noch größerem Teilchenbeschleuniger” (derStandard) “Grünes Licht für Jagd nach neuen Teilchen” (Krone) “Neue Hinweise auf Asymmetrie von Materie und Antimaterie am Cern” (derStandard)
#ÖAW-Physiker Wolfgang Adam (@HEPHY3) sucht mit der größten Maschine der Welt @CERN nach den kleinsten Bausteinen des Universums.
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Country Report CZECH REPUBLIC
Report provided by Faculty of Mathematics and Physics, Charles University Lubos Veverka, [email protected]
The Cloud chambers performed at Colours of Ostrava
The most visible activities were carried out in cooperation with the national IPPOG representative along with the support of the Czech particle community. The real highlight of the year for us was The Big Bang Stage at the international music festival Colours of Ostrava. The whole discussion platform was dedicated to topics of particle and nuclear physics and directly attracted the interest of over 3000 visitors.
The International Masterclasses, which took place at six different locations in the Czech Republic, also received support. Surprisingly, the presentation of job opportunities at CERN designed primarily for students of six different Czech universities was met with wide interest, including a spot on the nationwide public broadcaster, Czech TV. The Particle Physics Summer School was aimed at high-school students. Over the course of one week they attended excursions and lectures and tried to finalise their own projects in practice.
The Czech Media Visit took place at CERN in May. The opportunity to conduct interviews on location was taken up by six journalists, who represented popular science web sites (Technet.cz), magazines (Vesmír, ABC, 100+1 ZZ) as well as Czech Radio (a nationwide public broadcaster). The number of journalist was limited by the budget. The press releases were distributed as usual but the response to them declined continuously. Interesting media outputs were based on the journalists’ personal visits to CERN, including large article in the youth magazine ABC and a 15-minute radio feature.
The most successful press release of the year was the 3000 30th Anniversary of the WWW (Web@30: The 30-year Number of visitors to anniversary of an invention that changed the world), The Big Bang Stage. This discussion shared by all important media channels, including platform was an Czech TV, Czech Radio, specialised web servers (Chip, official part of the Root, Technet) and magazines (Reflex, iDnes). international music (and multicultural) Most successful post / campaign on social media: festival Colours of We consider most successful post on Facebook and Twitter Ostrava and was entirely dedicated to to be the information on Careers at CERN. Despite the fact particle and nuclear that it was targeted at relatively narrow audience, it was physics. reposted almost 200 times. CERN/SPC/1130 11 CERN/3455
Country Report FINLAND
Report provided by Helsinki Institute of Physics, Head of communications, CERN_Finland_PIO, Johanna Pellinen
An HIP doctoral student explains the operational principle of particle accelerator to schoolchildren at Researchers' Night.
September 2018 Researchers' Night: HIP team had a "road “show" at the Helsinki Observatory presenting particle physics and its instruments for groups of schoolchildren and for the general public.
November 2018 The HIP blog was introduced with the aim of presenting international research, teaching, and technological collaboration within particle physics at HIP. Researchers write on the blog in their own language and from their own perspective.
March 2019 Festival of Matter and Time: Together with famous Finnish classical musician Lauri Porra and pop music artist Paula Vesala, the HIP team presented the principle of particle tracking with the aid of a self-made portable cloud chamber and beverage-can proportional counter to a total of 700 visitors to the event.
March 2019 Physics Day: HIP team had a "road show" at the special event organised for schoolchildren at the Annual Meeting of the Finnish Physical Society 2019. The team presented particle physics and its instruments using a portable cloud chamber and beverage-can proportional counter.
"TET-practices": HIP Detector Laboratory has hosted several 14-16 year-old school students for their work experience of up to two weeks.
"High-school visits": About 200 high-school students with their teachers visited HIP Detector Laboratory for demonstrations of particle physics instruments. The groups later heading for their visits to CERN in particular received an introduction to particle physics during these visits to HIP.
Since the HIP CMS team is known for actively promoting
diversity in science, in 2018 the major Finnish daily newspaper 5592 "Helsingin Sanomat" interviewed two CMS collaboration Finnish members, namely Vice-rector Paula Eerola and Chief Engineer Eija Tuominen, for an extensive article about the challenges that students female physicists face in their scientific career. participated in Tweet about a blog made by Kati Lassila-Perini about science science studies at camps at CERN. CERN between 2000 and 2019. The Tweet about The @MonsterNeutron detector - built by a multi- number of teachers national consortium including #Finland Now being tested at and head teachers @aka_firi @jyflacclab and @uniofjyvaskyla was 1448.
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Country Report FRANCE
Report provided by Perrine Royole-Degieux, CNRS/IN2P3, [email protected]
1 April 2019 featured a night dedicated to antimatter.
France’s biggest event of the year, co-organised by CNRS and CEA, was the Night of Antimatter on 1 April. The festive event, which took place simultaneously in 13 French cities, included a livestream from the CERN antimatter factory. All sites were linked via webcast. The Night featured lively debates and presentations, and ended with a round table of writers and researchers who discussed antimatter in science-fiction literature.
CNRS/IN2P3 and CEA/Irfu organised national events on and around 31 October 2018, for the second edition of Dark Matter Day, an event created and coordinated by the Interactions collaboration. This day aimed to engage the public in discussions and in 2019 we organised events all over France (conferences, science cafes, planetarium shows, etc.) and a live Q&A session from the Modane underground laboratory.
CNRS/IN2P3 and CEA/Irfu are very active on Twitter and work in close collaboration with CERN’s social media team. Our main campaigns this year were about #WomeninScience #DarkmatterDay #Web30 and #NuitAntimatiere. We also showcased French activities at and for CERN with #FranceAtCERN.
This year also marked the end of the saga of “La BD du LHC”, a comic strip which pictured the science and the people of the LHC, often humorously. In total, we have published 80 comic strips over the last ten years on lhc-france.fr.
On the education side, this year more than 1600 high-school students participated in IPPOG’s LHC masterclasses in our laboratories.
PRESS RELEASE: "30 ans du Web : le CNRS à l’origine du premier site Internet français" 22 500+
Dozens of written articles, five TV or web-TV news items The Night of and five radio shows were dedicated to the 30th antimatter attracted anniversary of the Web, quoting or interviewing the two an audience of more French pioneers from IN2P3’s Computing Centre in Lyon. than 4000 participants in 13 French cities and SOCIAL MEDIA: #DarkMatterDay more than 18 500 Our most successful campaign on social media featured viewers followed the
Dark Matter Day. France coordinated the international live livestream of the event series from experimental sites around the world. The event. CNRS Facebook live event was followed by 26 000 viewers.
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Country Report GERMANY February 2019 Report provided by Deutsches Elektronen- Dark Matter Synchrotron DESY special issue of DESY’s research Thomas Zoufal and Barbara Warmbein magazine femto DESY Press and Public Relations
The biggest news for particle physics communication and outreach in Germany was the approval of a nationwide programme called KONTAKT. Funded by the German Ministry of Education and Research (BMBF), it combines the two existing projects “Netzwerk Teilchenwelt” aimed at high-school and university students as well as physics teachers, and “Weltmaschine”, aimed at the general public. Scientists from 30 universities and research institutes in Germany are cooperating in the project that promotes dialogue between science and society and tests new forms of participation. It kicked off in January 2019 and will run until June 2021.
Germany also took part in Dark Matter Day with a number of events and talks in different towns. In Hamburg, DESY teamed up with the planetarium and created a new format where real scientists were around to answer questions about dark matter after every Friday screening of the “Phantom of the Universe” dark matter show.
In spring 2019, another successful round of “Science on tap” brought a broad variety of science topics to bar and pubs. Scientists from different disciplines, including particle physics of course, chatted about their science over a pint and discussed many questions. DESY also participated in other Hamburg-wide events like the Day of Knowledge or the Summer of Science, celebrating Hamburg University’s 100th anniversary.
Science highlights from the LHC, such as the Higgs to bb decay observed by ATLAS and
CMS, LHCb’s new D0 CP violation or news and plans around LS2, were covered by
Weltmaschine.
On top of the Higgs: ATLAS and CMS observe interaction 40 between top quark and Higgs boson Press release about the simultaneous production of the heaviest years of all elementary particles, the top quark, and the Higgs boson
was well received.
An animation about the 40th anniversary of the discovery of the
gluon was the most successful item on social media this year. It since the gluon was very briefly describes the properties of the gluon, the race-like discovered at the
nature of the discovery, its discovery and the impact the particle PETRA accelerator still has on research today. at DESY in Hamburg, Germany.
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Country Report ISRAEL
Report provided by Israel Academy of Sciences and Humanities, Galia Finzi
International science journalists visit
Summary of activities, main highlights of the year:
In July 2019, the Israel Academy of Sciences and Humanities hosted a group of international science journalists let by James Gillies, from Strategic Planning and Evaluation at CERN. The group visited Israel, the Palestinian Authority and the SESAME synchrotron light source in Jordan. The journalists, from various print and video media outlets in Europe and the USA heard a lecture by Prof. Eliezer Rabinovici, and met with Israeli researchers involved in the SESAME project. The journalists also had a chance to tour two of Israel’s leading universities, the Weizmann Institute of Science and the Hebrew University in Jerusalem, where they visited labs and interviewed innovative researchers in the fields of neurobiology, molecular genetics, quantum physics, chemistry and climate.
The Davidson Institute of Science Education at the Weizmann Institute dedicated several articles on its website to CERN and, in February 2019, an article specifically dedicated to CERN’s future plans.
Press and articles about CERN that were published in Israel in 2019:
The Davidson Institute of Science Education at the Weizmann Institute dedicated several articles on its website to CERN and, in February 2019, an article specifically dedicated to CERN’s future plans.
March 2019 – an in-depth article about the CERN and its future plans including an interview with Prof. Halina Abramowicz and Prof. Eliezer Rabinovici at a leading Israeli daily newspaper “Globes”.
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Country Report ITALY
Report provided by INFN- Eleonora Cossi, Communications Office. [email protected]
The INFN Communications Office works in collaboration with the CERN Press Office and social media staff, writing and adapting press releases, news and sharing content on the INFN’s media channels. Furthermore, the INFN issues a monthly newsletter in Italian and English that covers CERN stories linked to the Institute. It also organises outreach activities for the general public covering CERN-related topics. The INFN collaborates with CERN for many activities related to schools such as the Masterclasses, Beamline for schools and Art&Science Across Italy. In addition, the INFN organises public scientific talks linked to the screening of CERN- focused movies and supports its media visibility.
The main topics related to CERN from August 2019 to August 2018 were: The visit by the Italian President of the Republic, the LHCb results (March 2019) and the ATLAS & CMS results on the b quark, the Web anniversary, the LHC shutdown and the Strategy.
CERN-related 4000 CP violation in charm decays with the LHCb experiment (40 press cuttings in two days and 6000 reached on Facebook) Italian students Visit by President Mattarela from 93 schools Only INFN – The Padme experiment began, in search of the participated in the dark photon second Art&Science event across Italy. Campaign on social media For the Web anniversary, INFN organised a live event on Facebook that involved many Italian high-school students, connected via the internet from their classrooms, who sent questions to scientists at CNAF, the INFN centre for computing that hosts Tier-1.
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Country Report THE NETHERLANDS
Report provided by Nikhef, Martijn van Calmthout
In 2018, the Dutch National Institute for Subatomic Physics (Nikhef) rebooted its
communications strategy with the arrival of former science reporter Martijn van
Calmthout (Volkskrant) as its new head of communications. The Institute is now
presenting its science results and research activities more directly to a general
audience, with abundant news on the Institute’s website and a more lively social
media presence. At the same time, Dutch media contacts have been intensified. The
institute issued a new 24-page magazine, called NikhefDIMENSIES, in Dutch and
with two issues per year, with staff happily handing out copies to visitors and
contacts. The first issue concentrated on the upgrade activities at CERN, the LHC and
the Nikhef experiments (ATLAS, LHCb and ALICE) in Geneva. The second issue
features Nikhef’s mechanical workshops, a crucial part of the Institute’s
international reputation. A new homemade video series called PAPERCLIP was
launched at Nikhef.nl featuring Nikhef PhD students and post-docs explaining new
physics papers they co-authored in three minutes with just pen and paper. Special
attention has gone to Nikhef’s participation in the LIGO-Virgo gravity wave
collaboration, which is running a very fruitful year-long data run O3. The traditional
Nikhef open day in October was very well attended. Nikhef is taking part in the
EPPCN project formulating a convincing new narrative on future particle physics.
Nikhef’s research featured on the cover of Nature on 25 2000 April, with a report on the slowest radioactive decay ever recorded. This spin-off from the Xenon1T dark matter 3D-goggles experiment at Gran Sasso was subject to a well-received press release. The science news was well reported in all Google cardboard major Dutch newspapers. 3D-goggles were designed, to be @_Nikhef and @vancalmthout are active daily on Twitter handed out at the and Facebook. The most retweeted post was a tweet October Open Day announcing a PAPERCLIP video about the new and for a more lively suggestive LHCb Moriond findings on matter-antimatter view of our CERN asymmetries. experiments.
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Country Report NORWAY
Report provided by Hilde Lynnebakken, the University of Oslo
Attending Masterclass in Oslo
The past year has not been the most active CERN outreach year in Norway, but
here are a few events:
“All that exists” – a history of the elementary particles. Talk held in Oslo in
May, seen ~650 times on YouTube: https://youtu.be/8vKgWbyb1f4
Four news articles in the online newspaper of UniOslo (Titan.uio.no): About Awake, SUSY searches, plasma acceleration and WWW 30.
Masterclass in Oslo (over two days) and in Bergen.
30 years of the WWW was the most widespread news item from CERN in Norway this year, with 24 clippings from the press.
Social media: Most popular posts in social media were a tie between these two Facebook posts: WWW: 30 years What is a particle? Kyrre N. Sjøbak. Picture from CLEAR
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Country Report POLAND The INP PAN Pawel Brückman de Renstrom, Polish Academy of Particle Physics Sciences Lab stand during the Krakow Festival of Science and Arts on the Krakow’s Main Square, May 2019.
* “Ask a Physicist” – a permanent internet campaign by the Physics Department of Warsaw University. So far, 154 particle physics-related questions have been answered on the portal; * Almukantarat camp – lectures on CREDO, Pierre Auger, cosmic rays, gravitational waves (August 2018); * Researchers’ Night, September 2019 – part of European Researchers’ Night. Particle and astro- particle showrooms including virtual reality from LHC experiments and video connections to CERN experimental areas, promotion of the CREDO project and visits to the Proton Therapy Centre (with over 1000 visitors to INP PAN alone); * Silesian Science Festival: A lecture on the CREDO project (Cosmic-Ray Extremely Distributed
Observatory), January 2019;
* Krakow Festival of Science and Arts on Krakow’s Main Square, May 2019 (over 10 000 visitors to the HEP stand over three days); * “Play with Physics”, INP PAN May 2019 – Children’s day show and hands-on activities for young children; * Science Picnic with Polish Radio and the Copernicus Science Centre in Warsaw, May 2019 – stands from all major HEP labs in Poland; * Collaboration with the Lesser Poland Science Centre - Cogiteon on setting up a permanent showroom about particle physics and cosmology (ongoing); * INP PAN Particle Physics Summer Student Programme for undergraduate students – over 40 participants in 2019, 50% foreign, July 2019; * Dissemination of selected CERN press releases translated into Polish and/or amended with national stories, sent to over 100 newsrooms and journalists countrywide and via social media and websites of participating institutions; * Preparations for the Polish National Media Visit to CERN (ongoing); *Participation in multiple popular science programmes on the radio and articles/interviews in the press. * International Masterclasses (over 500 pupils from 31 schools in the ATLAS event alone)
1272 participants in 60 school Three most successful press releases of the year: teams with a total of 295 482 h of
1. The successful test of the Gamma Factory principle at life detection
CERN; 2. 30th anniversary of the WWW; “Particle hunters” contest. The 3. LHCb observation of CP violation in the charm sector. Cosmic Ray Extremely Distributed Observatory (CREDO) collaboration is a research project involving the Most successful post / campaign on social media: public in a scientific quest for No overall monitoring available super-preshowers expected in The NCNR Facebook post on the FASER experiment some DM models. Smartphone project with 6500 followers applications enable detection of distributed particle fluxes.
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Country Report PORTUGAL
Report provided by LIP Contact persons: Pedro Abreu, [email protected], Catarina Espírito Santo, [email protected]
Masterclass with 300+ students at Técnico Lisboa, 17 March 2018
In 2018, the highlights of LIP-ECO activities related to CERN and experimental (astro)particle physics include: the project “SciCom with and for the students”, involving our Master and PhD students getting trained to talk in public sessions, who were afterwards the main contributors to the fully packed public session celebrating LIP’s anniversary; IPPOG’s International Masterclasses in Particle Physics, in which the students analysed real data from CERN’s LHC experiments (inset below); the launch of LIP-EduLab, a project of a teaching laboratory at LIP devoted to particle physics and its tools. Particle detectors, data acquisition, sensors, python programming exercises, data analysis and, in general, the methodologies and tools of experimental physics are aspects to be addressed; in close collaboration with
Luís Afonso, a participant teacher in the CERN’s PTLTP2018, we started the development of cloud chambers; we also hosted about 15 students at LIP–Lisbon for a week-long internship, within the Ciência Viva’s programme “Science in the Summer”; the 12th CERN Portuguese Language Teachers Programme hosted 20 Portuguese and 20 Brazilian teachers for one week of intensive training at CERN; the celebration of EU’s European Researcher’s Night, featuring a screening of the movie “Particle Fever” in Lisbon and a virtual visit to CMS, followed by discussion, with about 150 participants from the general public; more than 50 outreach talks at schools throughout the year all over the mainland part of the country, mostly about CERN and preparing a school visit to CERN.
“The observation of the Higgs boson decay to bottom quarks”, which spread as a major news item to “Público”, a national 1700+ reference daily print newspaper, marks the highest impact of a CERN-related press release translated, adapted and sent out by high-school teachers the LIP-ECO group. and students participated in the 2018 IPPOG’s The “2018 Highlights” Facebook campaign launched at the end of International the year was important in drawing the attention of our followers Masterclasses in to the work of the research groups at LIP in their diversity, and Particle Physics, held also raising awareness about the researchers themselves and the over 15 sessions need to promote their activities through social networks. The throughout the posts with more engagements were about the adoption of the country (including new international system of units (798) and the CERN Azores and Madeira Portuguese Language Teachers Programmes (668). islands).
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Country Report ROMANIA
Report provided by Monica Dobre, IFIN-HH
Summary of activities, main highlights of the year:
An invitation to give a talk at TechFest Science Summit Bucharest September 2018
about Romanian participation in the construction of detectors at CERN. Students at a local WWW@30
event Interview on the National Radio on 11 February 2019 about Women in Science
Day.
Involvement of seven national research institutes from all over the country for one
event – they organised local events on 12 March for the WWW@30 anniversary.
Various members of the Romania-CERN collaboration gave interviews for
newspapers, TV and radio stations.
7
Research institutes
and universities
throughout the
country organised
local events The announcements related to International Masterclasses around the local events resulted in the highest engagement. WWW@30
Second was the post about the changes in shape of the anniversary.
isotopes documented by the ISOLDE Collaboration.
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Country Report SERBIA
Report provided by INSTITUTE OF PHYSICS BELGRADE (IPB) Slobodan Bubnjevic
A huge audience listens to physicists at science panel organised by IPB at Belgrade downtown. This year, three from the series of seven popular talks were dedicated to CERN-related topics (gravity, time and quantum world)
Over the course of this year, news from CERN has again attracted much attention in Serbia. The CERN-related story that was most covered during reporting period this time was the event held on 24 March 24 2019, when the Republic of Serbia became a full member of CERN. The topic caused a media tsunami with thousands of articles, posts and broadcasts. High-energy physicists, as well as officials, have appeared in dozens of TV programmes and interviews. There is no media outlet in Serbia that has not reported on the country’s membership. This campaign started long before at the IPB and included working with reporters and the Serbian CERN community. The topic was publicly announced in an interview with Fabiola Gianotti for the influential Belgrade daily Politika. Later, the story was boosted before the winter holidays by an IPB press release about the membership process and the CERN Council decision. In the meantime, theme was kept in the public eye by different CERN stories published on popular science media. This year, there were also plenty of small events dedicated to CERN – the WEB30 watch party at IPB is a typical example. In September 2018, group of physics teachers, selected from different part of Serbia, participated in the Serbian Teacher Programme at CERN. In April 2019, the 15th Masterclasses in Serbia, organised in conjunction with the IPPOG, was held at four Serbian university centres – Belgrade, Novi Sad, Niš and Kragujevac. In June 2019, Ministry of Education, Science and Technological Development organised a special public event dedicated to CERN at the Science and Technology Park Belgrade.
The most covered HEP story during the reporting period, 23 young beside Serbia’s membership, was the discovery of the Higgs boson decaying to bottom quarks. A press release science (distrubuted via EPPCN) was boosted by still avid media interest in the Higgs and also by the fact that Serbian journalists
physicists participated in both teams involved in the experiment. participated in MediaLab, a school for science writers, Despite running multiple well-planned campaigns on organised by IPB from social media, the most successful post, unrivalled in October to December 2018 shares and likes, was the simple post shared on and focused on writing Facebook with a photo taken on 23 April at the stories inspired by high- Serbian flag raising ceremony at CERN. energy physics and other fields.
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Country Report SLOVAKIA
Report provided by Ivan Melo, University of Žilina
Physics lectures at Pohoda festival
Slovakia’s Pohoda Music Festival, on 12-13 July 2019, through the collaboration between CERN and Comenius University hosted physics talks and workshops in the Magical Science Tent, including a DJ set from the ATLAS experiment’s Larry Lee using the ‘Colliderscope’. Physics Several thousand people visited the tent in two days. Visitors could also take photos in lectures at front of an LHC tunnel backdrop and experience CERN throughPohoda virtual -reality glasses.
Cascade projects competition for high schools 11 March-10 May 2019: high-school teams worked on projects from particle physics and presented their results in their own schools. A video of their presentation was sent to organisers and judged on the physics content and the students’ ability to explain the subject in a clear way. Ten teams participated.
International Particle Physics Masterclasses 15 March-12 April 2019: Six Slovak universities participated in the main international event with around 400 high-school students. Mainly covered by the local press.
Week of Science and Technology, 5-11 November 2018: Hundreds of people visited a booth with CERN physics hands-on activities. Two guest lectures on CERN and CERN physics were given by B. Gulejova (CERN) and M. Venhart (ISOLDE).
European Researcher's Night 2018: Particle physics presented in Bratislava and Košice.
www.svetcastic.sk: A web portal dedicated to HEP physics communication and outreach in Slovakia with the main focus on CERN results was further developed. This is where
CERN press releases are published.
Hospodarske noviny, a major economics newspaper, interviewed (an estimated) a female Slovak physicist Barbora Gulejova (CERN), on the 4000 people occasion of the launch of the international Instagram campaign
“Girls do physics!”, which she organised within the IPPOG attended physics network. https://science.hnonline.sk/klima-a-fyzika/1889298- lectures at Pohoda pribehy-vedkyn-a-vlastne-experimenty-cern-laka-dievcata-na- music festival fyziku organised by Connie
Potter (CERN) and
Social media activities have not yet started in Slovakia – the Slovak CERN
this is planned for the second half of 2019. community
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Country Report SPAIN
Report provided by Isidoro García Cano (IFIC- CPAN)
We issued 16 news items and press releases through the CPAN webpage. One of the main topics was the Open Symposium on the update of the European Strategy for Particle Physics, hosted in Granada last May. In collaboration with the CERN Press Office and the University of Granada, we distributed two press releases for the Spanish media. Other topics were the LHC Long Shutdown 2, new studies of the Higgs boson properties and the asymmetry of matter-antimatter carried out by the ATLAS and LHCb experiments, the presentation of the Future Circular Collider study and news from ISOLDE and ProtoDUNE. Regarding the latter, we produced and distributed a quite successful story on the system of temperature control developed in Spain for ProtoDUNE at CERN. Spain participated in the second Dark Matter Day, organising a handful of activities in several cities (Madrid, Granada, Castellón, Valencia, Zaragoza, Tenerife): conferences, screenings of the film ‘Phantom of the Universe’, hands-on dark matter activities, contests, etc. We continued the outreach activities from last year, such as the International Masterclasses in Particle Physics, with nine research centres organising events for more than 500 students each year, and the national programme of lectures in high schools called ‘El CPAN en el instituto’, to strengthen communication between particle physicists, teachers and students. CPAN also was responsible for the summary of communication and outreach activities in particle physics carried out in the past few years in Spain for the RECFA visit, hosted at CSIC Headquarters in Madrid in March 2019.
The most important press release concerned the Granada Open Symposium on the European Strategy for Particle 603
Physics. It was issued to Spanish media outlets two days before the opening, and it was covered by the main Spanish The number of participants news agencies based on Granada and local media. registered for Granada Open
One of the most successful posts we had on Twitter last Symposium.
year was also regarding the Granada Open Symposium (10 May), which received over 10 000 impressions and 235 interactions.
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Country Report SWITZERLAND Report provided by Swiss Institute of Particle Physics (CHIPP) Angela Benelli
« ART and SCIENCE » at the Espace Ballon de Château d’Oex is an interdisciplinary exhibition presenting selected artworks by Michael Hoch, researcher at CERN, and scientific information on cosmic rays and particle physics from Hans Peter Beck (University of Bern and Fribourg). The exhibition provides a guide entitled ‘Young Scientist Program’ for visitors and school groups, as well as lectures for the public organised by researchers from CERN and participating universities. The exhibition caused a dramatic increase in the number of visitors, which went up by about 70%.
Exposition at Chateu D’
August 2018, Elementary particles conquer the 200 CHF note: on the new banknote, science in Switzerland is represented by elementary particle physics. The selection of this subject is an expression of the high priority that particle physics research enjoys in Switzerland. More than 10 000 mentions and 380 engagements on Twitter.
For CHIPP, the most successful campaign on social media was the series of articles that Benedikt Vogel wrote about PhD and PostDoc students from Swiss Universities. The articles are published once a month on chipp.ch website hosted on the SCNAT portal. On Twitter, they each had about 5% engagements.
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Country Report UNITED KINGDOM
Report provided by STFC, Stephanie Hills
Outreach activities 461 UK schools visited CERN (11 184 teachers and students) Sponsorship of Physics Pavilion at WOMAD festival Particle Physics Masterclasses Dark Matter Day – events hosted by universities reached 500+ people, plus an event at the Scottish Parliament engaged with regional politicians
Stakeholder events
Three political visits to CERN– 1 x Senior Minister, 2 x Members of the House of Lords
Civil Service visit – itinerary for 24 Fast Stream civil servants included professional
development elements
Sponsorship of STEM Inspiration Awards (for outstanding science ambassadors
working with schools and young people). Winners visit CERN.
Visits for STFC staff and UKRI Board
Presentation to the UK Embassy in Geneva, and hosted a team day for UK Embassy in Bern. Media The BBC interviewed Tim Berners-Lee at CERN for Web30 celebrations BBC Radio Wales morning show came live from CERN as part of the UK’s ‘Making CERN Regionally Relevant’ project. Featuring members of the Welsh community at CERN, it highlighted STEM careers with key message that ‘people like you can do a job like this’ UK National Media Visit resulting in positive coverage including feature article and front cover of Sunday Times Magazine BBC World Service CrowdScience - global audience
Best press interaction: UK National Media Visit press invitation resulted in articles that reached more than 5 million people, and the relationships built during visit have led to
coverage of other STFC research. 90 000
Number of listeners to BBC Radio Wales morning show.
Local/regional public service radio
needs content ideas and the #UKatCERN community can provide local accents and stories.
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ANNEX 1: Network membership
Country Representative Austria Brigitte de Monte, OAW Belgium Vacant Bulgaria Leandar Litov, University of Sofia Czech Republic Luboš Veverka, Charles University Denmark Vacant Finland Johanna Pellinen, Helsinki University France Perrine Royole-Degieux, CNRS/IN2P3 Germany Thomas Zoufal, DESY Greece Eleni T. Chatzichristou, European Research Council (ERC) Hungary Vacant Israel Galia Finzi, Israel Academy of Science and Humanities Italy Eleonora Cossi, INFN Rome Netherlands Vanessa Mexner, Nikhef Norway Hilde Lynnebakken, University of Oslo Poland Pawel Bruckman De Renstrom, Polish Academy of Sciences Portugal Pedro Abreu, LIP Romania Monica Dobre, IFIN-HH Russia Vacant Serbia Slobodan Bubnjevic, Institute of Physics, Belgrade Slovakia Ivan Melo, University of Zilina Spain Isidoro Garcia, IFIC; Rocio Vilar Cortabitarte, IFCA Sweden Kristina Careborg, Swedish Research Council Switzerland Angela Benelli, CHIPP Turkey Vacant United Kingdom Terry O’Connor, STFC ApPEC Katrin Link, Karlsruher Institut für Technologie (KIT) CERN Arnaud Marsollier, CERN Communications group
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ANNEX 2: EPPCN agreements signed
KE COUNTRY 2013 2014 2015 2016 2017 2018 2019 2020 2021 NUMBER KE2203 Greece 5000 5000 5000 5000 5000 CHF CHF CHF CHF CHF KE2208 Switzerland 5000 5000 5000 CHF CHF CHF KE2216 Hungary 5000 5000 5000 5000 CHF CHF CHF CHF KE2740 France 5000 5000 5000 5000 5000 CHF CHF CHF CHF CHF KE2824 Netherlands 5000 5000 5000 5000 5000 CHF CHF CHF CHF CHF KE2825 Norway 5000 5000 5000 CHF CHF CHF KE2826 Portugal 4700 € 4700 4700 4700 4700 € € € € KE3195 Czech Republic 5000 CHF KE3198 Finland 5000 5000 5000 CHF CHF CHF KE3199 Israel 5000 5000 5000 5000 5000 CHF CHF CHF CHF CHF KE3200 Poland 5000 5000 5000 CHF CHF CHF KE3202 Slovakia 5000 5000 5000 5000 CHF CHF CHF CHF KE3203 Spain 5000 5000 CHF CHF KE3204 United 5000 5000 5000 5000 Kingdom CHF CHF CHF CHF KE3787 Germany 5000 5000 5000 CHF CHF CHF KE3788 Serbia 5000 5000 5000 CHF CHF CHF KE4206 Switzerland 5000 5000 5000 CHF CHF CHF