Ecsite Annual Conference 2011 , Poland, 26-28 May PREFACE 3 ective ff nance research,nance fi uence governments, of industries fl Welcome! freedoms meet and clash. Are scientists free to conduct the research that moves science forward? Is the society free to stop violating cultural research the or its social values? How do we deal with freedom from in the and sponsors– those who education and our activities? Are we free enough to change theold and ine model of science education? Warsaw THE location is discuss to freedom. struggled has It freedom for – let me just mention the Warsaw Uprising and in 1944 the Solidarity movement. willYou encounter in Warsaw a carefully style communist-era town, old restored housing, skyscrapers modern communal and the Vistula River, plentiful churches fancy entrepreneursand dynamic clubs, alternativeand will sense rapid youth. You transition, energy, a spirit of innovation and adventure. Copernicus Science Center is right at the center of this scene. During the conference, you may visit our interactive exhibits, laboratories and kinetic art collection and the theater where robots perform on stage and take part in planetarium shows. Stroll through the garden on the roof the of Copernicus building or walk on the promenade alongside the Vistula River bank which is part of our Park. the inspiring to invite you We discussions and hope you will enjoy Warsaw. of hospitality the eld. fi Dear Friends, Dear Welcome to the Copernicus Science Centre and to the city of Warsaw, rapidly modernizing capital of Poland where West. meets East As a brand new science centre, we are honored to host the Ecsite community for its 22nd Annual Conference. Science centres and museums worldwide have successfully created a unique space for individual discoveries. Itis where our visitors can wander freely choosing their own paths, conducting experiments they have selected, and feel free to discover natural phenomena but also free to fail understandingin them. Freedom perfectly describes our questions and numerous alsoat points It particularlychallenges, opposing where director, copernicus science centre, poland warsaw, robert firmhofer robert eld of science fth freedom is fi fi Welcome! said to be the circulation of ideas or then knowledge, of movement free the clearly the Ecsite Conference will be a free space. You willYou come across 1000 science from professionals communication thousand One countries. 50 than more people, yet a very friendly atmosphere with plenty of occasions to meet and mingle, to debate and discuss, to laugh learn. and The theme this year is freedom. “freedom wrote, Hugo Victor As starts where ignorance ends”, thus describing the essence of your work as science communicators and of your can freedom.contribution Freedom to be always threatened, and as recent history has shown us, it is collectively that we can fight for individual . In pressing times and tight periods as now, acquiring new knowledge from others is crucial to increase your own professional autonomy and that of your institution. Whether you’ve been committed to the communication for a long time, or if you are a newcomer, you will feel that you belong to the Ecsite Conference, to this community. And if the ered during during ered nd out. Be out. Be nd fi ff executive director executive of ecsite There is no other conference like it; if previouslyyou’ve attended know you this already, and if not, we warmly invite you to come and Welcome to the Welcome Ecsite Annual Conference! it for the pre-conference with its in-depth workshops and trainings, or for the sessions 75 o the three following days, come and discover the new trends, catch what colleaguesEuropean tempted have and achieved, share your own successes and doubts, promote your activities and products, make business fruitful develop collaborations. and More than just a Conference, it development professional a is opportunity. catherine franche catherine eld. fi er three days of ff er our visitors every day. ff ts. The „human spirit”, for fi Welcome allWelcome in vibrant and dynamic Warsaw! Freedom is the theme of the 2011 Annual Conference. Freedom is what we all consider to be one of the most important assets in our lives: freedom to choose, freedom of speech, freedom to access knowledge and freedom to engage with otherpeople. This is what we strive to o We must, however, accept that there there that accept must, however, We isoften no ultimate freedom. are We responsible for our world and the constraints and limitations it puts on our freedom. A more integrated view of freedom and morality can enhance understanding;our mechanisms moral have a clear social function that science can help us to understand and improve. may We not be free in the exceptional, ultimate sense we sometimes suppose, but we are pragmatic by compensated than more bene example – our dignity, freedom, and power – is in no way threatened by science. by prospers it science, The conference will o dynamic sessions, debates, workshops and a great range of social events as well as unique networking opportunities in our Business Bistro area. Before the main conference, two days of pre- meetings workshops and conference will give in-depth more insights into numerous aspects our of

hans gubbels Another year has passed and it seems like yesterday that we met in Dortmund to exchange ideas, to learn from each other, to be inspired in workshops and to have great fun in the evening events. I hope you all had the opportunity to bring those new insights into practice during last year and feel ready for Conference. Annual 22nd Ecsite’s This year we are moving more to the east. The Annual Conference 2011 is hosted in Warsaw, Poland, in the recently opened and impressive Copernicus Science Centre. This new institution will give the Polish people the freedom to explore the connections between science, the art. and humanities Dear Friends, Dear president of ecsite, president centre, continium discovery netherlands kerkrade, PREFACE 2 CONTENTS CONFERENCE VENUE

2 PREFACE 5 CONFERENCE VENUE

6 VENUE MAP

7 BUSINESS BISTRO

8 CONFERENCE FOCUS

9 SESSION GUIDE – KEYWORDS

10 PROGRAMME AT A GLANCE

PRE CONFERENCE PROGRAMME

14 TUESDAY 24 MAY 2011

16 WEDNESDAY 25 MAY 2011

CONFERENCE PROGRAMME

19 THURSDAY 26 MAY 2011

44 FRIDAY 27 MAY 2011 The mission of the brand new Copernicus only concentrates on physics, chem- science demonstrations and thousands 76 SATURDAY 28 MAY 2011 Science Centre is to inspire curiosity, istry and biology, but also reaches for of visitors every year. We are happy support individual learning and knowledge of history, archeology, social to invite you to visit the 15th Science 104 BUSINESS BISTRO EXIBITORS exploration of the world as well as to sciences, theology, etc. – all of which Picnic which begins 28 May 2011 – the facilitate social dialogue on science. are also inspiration for artistic works final day of the Ecsite conference. SOCIAL PROGRAMME 113 The Copernicus Science Centre, which presented in the Centre. Please come and participate in this opened in November 2010, covers As a national cultural institution, the enormous celebration of science. ABOUT WARSAW 114 20,000 m2 and houses six galleries Copernicus Science Centre hopes to influ- with numerous exhibits, a multimedia ence the progress of civilization in our 115 CITY MAP Planetarium, a Robotic Theatre and country, which will depend on the quality COPERNICUS SCIENCE CENTRE a Discovery Park around the building and of our education, innovation and research. ECSITE INFORMATION 118 on the roof. The main idea of the institu- It’s worth mentioning that the idea tion is to show the connection between to found a science centre in Warsaw Wybrzeże Kościuszkowskie 20 121 SPEAKERS LIST science, the humanities and art which is evolved from the amazing success of 00-390 Warszawa, Poland crucial to exploring and understanding the Warsaw Science Picnic and Science Tel : +48 22 492 05 14 124 ECSITE ANNUAL CONFERENCE 2012 the world. Therefore the Copernicus not Festival which gathers hundreds of www.kopernik.org.pl

5 BUSINESS BISTRO

mee black ting room room 1&2 The Business Bistro brings together the most inspiring new take place in the exhibition area to ensure maximum business oppor- projects, exhibitions, techniques, products and services on the tunities for our delegates in this lively focal point of the Conference.

VENUE MAP market for Ecsite institutions. This is the place to present inno- On Friday afternoon the Bistro will hold its Happy Hour vative ideas, meet new clients and discuss future collaboration. (18.15-19.15), when participants are invited for drinks and pur Fifty-five booths await you at the science centre. All coffee breaks will a relaxed atmosphere for networking. ple room

orange red room room

level i 34 12 56 7 8 9 14 15 16 17 22 2324 25 26 10 32 33 34 35 11 18 19 20 21 27 28 29 30 31 12 13 36 37

42 43 44 45 46 47 48 49 50 51 52

business bistro

Business bistro Index – booths:

green room 1 UKTi 18 Engineered Arts Limited 35 de pinxi 2 European Space Agency 19 Roto Studio 36 wolterdesign grey 3-4 Sky-Skan 20 Ecsite 37 Cité de l’espace room level 0 5 Huettinger Exhibition Engineer 21 Universeum 42-43 Skypoint srl 6 American Museum of Natural History 22 Heureka Overseas Productions Ltd 44 Meade Instruments 7 MTFX Ltd 23 Expografic Europe GmbH main entrance 8 Arthecom 24 D3D Cinema 45 Global Imagination 9 Leach Colour 25 Bloomfield Science Museum Israel 46 The Field Museum 10 Anamnesia 26 Triad Berlin 47 Exploratorium Exhibit Services 11 Grande Exhibitions 27 Body Worlds the Original 48 X3 Productions 12-13 Archimedes 28 Technopolis 49 Exhibits NL 14 Snibbe Interactive 29-30 universcience 50 Bruns blue room 15 Maquettree Studios 31 MAPCARDS.NET 51 Science Projects level -i 16 Navet 32-33 Natural History Museum 52 SMG Science Center 17 Expology 34 Techniquest Services GmbH

6 7 CONFERENCE FOCUS SESSION GUIDE

SESSION FORMATS KEYWORDS

ed education panel session p. 20, 32, 44, 45, 51, 52, 68, 78, 80, 81 In a panel session, the convenor introduces the speakers who FREEDOM exhibits present their views to the audience. There will be time for dis- ex p. 19, 23, 26, 33, 39, 54, 62, 67, 69, 74, 84, 88, 99, 101 cussion with the participants at the end of the session. Freedom is essential for scientific for the world around us, can we really fi finance culture: freedom of thought, of speak of a free society? p. 96 expression, of information. It is the basic reverse session right that enables us to act creatively, to Our theme refers to several key The aim of a reverse session is to give participants the chance hr human resources educate and learn and work efficiently. issues in the role of science centres to actively participate in discussion with speakers. The speakers p. 85 Equally, scientific culture is an essential and museums and in the field of and one moderator guide the session following a short intro- management component of freedom. The freedom science communication in general. ma duction to the topic. p. 38, 59, 91 to innovate, to change, to choose. As institutions of science, are we free Without real engagement in science, and to take a stance on hot topics, or are mc marketing and communication an understanding of the way it accounts we bound to neutrality? What about interactive workshop p. 33, 49, 65, 76, 92, 94, 95 the freedom of visitors to express their This type of session is structured to enable in-depth practical views? To what extent is our freedom exploration of one topic. The session is practical, interactive and me media restricted by links with schools, actively involves all the participants. The workshop can be a sci- p. 82, 100 sponsors, the media and others, and ence demonstration, a game, a show or a short training course. networking and partnerships how can we make the most of these np p. 22, 24, 27, 47, 55, 66, 70, 89, 99 relationships? What freedom of access does the public have – to our resources, poster session ou outreach to our exhibitions and to visit our Ten to fifteen posters on specific projects are displayed and p. 37, 42, 87 institutions in the first place? introduced by each poster creator/presenter. Session partici- pants wander among the posters talking informally with each re research This is also a topic with strong local presenter. A summary of the ideas is then presented by the ses- p. 29, 53, 98 relevance. Thinking of Poland and sion convenor, followed by a discussion. science and arts Warsaw, one cannot forget Lech Walesa sa p. 36 and the Solidarity movement, the Warsaw Uprising and Poland’s long roundtable session ss science in society historical struggle for democracy, This session has an extended number of speakers (from 4 –20) p. 21, 34, 35, 43, 48, 50, 57, 60, 61, 64, 73, 79, 83, 86 independence and freedom. wherein each has a short amount of time to present their views. Time is left at the end of the session for discussion. te technology At the Copernicus Science Centre p. 72, 93 in Warsaw, global and local dimen- theory of science communication sions of freedom will come together ts world café p. 23, 68 to influence and inspire participants of Participants are seated around tables and a series of the 22nd Ecsite Annual Conference. conversational rounds begin. At the end the whole group vi visitors gathers to share outcomes. p. 31, 88, 90, 97, 102

8 9 THURSDAY PROGRAMME AT A GLANCE PROGRAMME AT A GLANCE MAY 24 Registration desk open from 08.00 to 17.30 Registration desk open from 08.00 to 17.30 26MAY

TUESDAY grey room red room orange room warsaw university 09.30 OPENING EVENT (BLUE ROOM) 09.00 09.30-18.30 09.00-17.00 09.00-17.00 of technology Accessibility THE Group The exhibit 09.30-17.30 10.30 OPENING OF THE BUSINESS BISTRO; COFFEE BREAK –18.30 Workshop workshop: label: Examining The visitor as some beliefs and Time for Nano blue room grey room red room black room green room orange room purple room a free learner practices project meeting Social museums: Freedom to play? Dialogue Critical data for Learning National and sub Freedom 11.15 Co-developing activities science centres in museums: regional science to explore content, exhibits fostering and museums Does it happen? centre networks -12.30 and events democracy How can it be in Europe demonstrated?

12.30 LUNCH BREAK blue room grey room red room black room green room orange room purple room PROGRAMME AT A GLANCE 13.45 Hot scene in Take the results Museums don’t How well do we Freedom in design Fundraising Freelance Eastern Europe and run with last forever: use open-ended and content: for small and and volunteer them: Putting Recycle them! questions? The art of thinking medium-sized contributions Registration desk open from 08.00 to 17.30 -15.15 research results sideways institutions to science centre MAY into practice development

25 COFFEE BREAK gray room red room green room orange room purple room meeting room warsaw 15.15 university WEDNESDAY 09.00-18.30 09.00-17.00 10.00-16.30 09.00-15.00 09.00-17.00 13.00-17.30 of technology blue room grey room red room black room green room orange room purple room Accessibility THE Group Digital The exhibit Nature Group Ecsite Board 09.30-17.30 09.00 Are museums We-Create: Power Social networks: Extreme freedom Travelling Venturing Mobilizing for Workshop workshop: Resources label: Examining Workshop meeting 16.00 The visitor as Workshop some beliefs and Time for Nano free spaces and freedom Opening dialogue of choice: exhibitions outdoors social action: –18.30 a free learner practices for knowledge in collective between people How do we build now on EXTRA with science How far can we, or -17.30 development? creativity and science planetariums – part 1 communication should we, go? in a new 13.30-17.00 technological era? REV Launch*

18.30 SPEAKERS’ RECEPTION 20.00 DINNER 20.00 ECSITE BOARD DINNER

* REV Launch: The new Ecsite Thematic Group for research and evaluation

10 11 SATURDAY MAY PROGRAMME AT A GLANCE PROGRAMME AT A GLANCE Registration desk open from 08.00 to 17.30 Registration desk open from 08.00 to 17.30 MAY

KEYNOTE SPEECH: DERRICK DE KERCKHOVE, Professor, Department of French, and former Director of the McLuhan Program in Culture KEYNOTE SPEECH: MICHAEL JONES, Chief Technology Advocate, Google (BLUE ROOM) 2709.00 09.00 and Technology, University of Toronto, Toronto, Canada (BLUE ROOM) 28

FRIDAY FRIDAY blue room grey room red room black room green room orange room purple room blue room grey room red room black room green room orange room purple room Learning and Hands-on biology Developing Academic 10.15-13.30 Simple marketing Young people Science centres®: Freedom on Ensuring From practical Knowing the Building bridges Freedom of 10.00 the visitor: exhibits in freedom and and promotional only: A new 10.00 Potentials wheels: Making accessibility for to theoretical: ancients’ world: between science choice: Young Two perspectives partnership: science museums Ecsite Annual actions that can challenge and pitfalls of models that teach large audiences Learning in How science and the media people and -11.15 How to manage General Meeting save the day for exhibitions -11.15 branding learning informal contexts centres can S & T-related successful institutions approach studies and collaborations archeology careers

11.15 COFFEE BREAK 11.15 COFFEE BREAK blue room grey room red room black room orange room purple room blue room grey room red room black room green room orange room purple room Looking at Planning together: Xplore how Dealing with Collaborative Tools to design Rules of Explainer training, Freedom to Mobile science Experimenting Are we gender Making it 12.00 learning through The best teacher to communicate broken exhibits Projects Buffet the future 12.00 engagement: freedom and choose, question assessment with co-curation biased? If so, count: Science different eyes training in science health research Designing professionalism and understand what can we do centres and -13.15 – or are they centres and synthesize -13.15 interactive health-related about it? the Millennium different? a drug exhibits issues Development Goals

13.15 LUNCH BREAK 13.15 LUNCH BREAK blue room grey room red room black room green room orange room purple room blue room grey room red room black room green room orange room purple room Balancing science Working with “To whom it may Travelling Climate science: Content freedom: The Don’t just display Freedom to fail Developing your The fulldome Social media: Exhibition titles Evaluation: 14.30 centre integrity teens in science concern”: exhibitions now The way people Does outsourcing EuroMediterranean 14.30 science, generate digital marketing mind blower Hype or and images: How to obtain and donor centres Citizen on EXTRA – part 2 think lead to Partnership: it! Opening our strategy experience substance? How to hook the highest -16.00 objectives participation sustainability? A common -15.45 museums to your visitors revenues within and policymaking framework for live research your organization in science and science centres using visitors as technology issues subjects

16.00 COFFEE BREAK 15.45 COFFEE BREAK blue room grey room red room black room green room orange room purple room blue room grey room red room black room green room orange room purple room The hook The science Freedom of International Digital platforms Scientists Freedom and Dramaturgy Beyond paper Testing freedom Donors, freedom Science in the Exhibits that were Quantity, quality 16.45 and the prey: centre as a zone movement: relationships: for collaboration engaging with the exhibition 16.30 in exhibitions: and pencil: New in the creative and science news: Can science never made or both: How How to capture of expertise in Successful Opportunities, and sharing the public procurement: A help or methods in visitor process centres centres benefit? can science -18.15 and motivate informal learning travelling challenges and The role of -18.00 hindrance? evaluation shows maintain visitors exhibitions rewards the creative integrity? consultant

18.15 BUSINESS BISTRO HAPPY HOUR 18.00 CLOSING EVENT (BLUE ROOM) 20.00-24.00 NOCTURNE 18.30-20.00 VISIT TO THE SCIENCE PICNIC 20.15-02.00 FAREWELL PARTY

12 13 TUESDAY 15 MAY by invitation only invitation by 24 warsaw university of technology university of warsaw ments with nano-objects and game card kits youngsters partner science centres. 09.30-17.30 09.30-17.30 meeting time for nano project an interactive nano-kit for student groups containing experi- the organisation of a yearly artisticvideo web contest for nano days, featuring debates and events for the public in At this meeting, reserved for TIME for NANO partners only, we will review the activities developed and plan next steps. TIME for NANO is a project run in nine EU countries, supported by the , to engage young people in nanotech- nologies and to collect opinions and feedback from participants. education products: targeted informal develops project The ering multiple ff orange room orange ering another on registration only on registration ff erent points of view”…. ff , King’s College London, UK , King’s College , Copernicus Science Centre, Poland Centre, Science , Copernicus er di er , FRida & freD – The Graz Children’s Museum, Austria Children’s , – The Graz FRida & freD ff LEADERS , University of Copenhagen, Denmark of Copenhagen, , University

09.00-17.00 09.00-17.00 the exhibit label: beliefs and practices examining some WORKSHOP PRE CONFERENCE PROGRAMME CONFERENCE PRE “No one reads the exhibit labels”, “Only adults read the labels”, “Labels should never be longer than 50 words”, “They should start with a question”, “They should never ask a question”, ”They should o language access. The aim is not to develop a single correct method, but to better understand label practices, theories and outcomes. In response to a high level of interest in the exhibit development evaluation workshop in Dortmund, Ecsite is o pre-conference workshop on an area of exhibit evaluation. This two-day workshop will focus on evaluation research of the exhibit label. Sessions will examine a variety of methods and insights from research studies on exhibit labels that have addressed whether or not people read a label, who reads them, how they mediate the exhibit experience, as well as assessing their optimum length and text formats. A variety of practices will be looked at including visitor-generated labels, the use of new technology and some cur- rent debates about presenting content as well as o ord easy ord red room ff on registration only on registration 09.00-18.30 09.00-17.30 , Ecsite, Belgium , Ecsite, , National Museum of Science and Science , National Museum of

, Heureka, , Heureka,

, Copernicus Science Centre, Poland Centre, Science , Copernicus , SISSA Medialab, Italy , SISSA , London, UK King’s College LEADERS

, House of Experiments,

09.00-17.00 09.00-17.00 workshop: the group learner as a free the visitor Who visits science centres and museums? What kind of experi- ences do they seek and what experiences do museums and science centres provide? Are we meeting their needs as learn- ers? In today’s society, where global connections a WORKSHOP Technology Leonardo da Vinci, Italy Leonardo Technology access to information and knowledge is produced and shared in socialised contexts, personal and personalised learning is sought institutions learning by individualsby encouraged and including museums and science centres. This year, THE Group’s two-day pre-conference session focuses on visitors through a variety of explain-practical for workshops, presentations discussions and ers and those working with explainers in science centres and museums. will We explore the public’s perspective when visiting our institutions and work on strategies involving explainers and face-to-face interactions to enhance their freedom of engage- learning. and ment, meaning-making c fi grey room grey on registration only on registration PRE CONFERENCE PROGRAMME CONFERENCE PRE MAY , universcience, France , universcience, , universcience, France , universcience, , freelance consultant, France consultant, , freelance , Association pour les personnes aveugles aveugles pour les personnes , Association , Pavilion of Knowledge, of Knowledge, , Pavilion , universcience, France , universcience, LEADERS

accessibility workshop workshop accessibility 09.00-18.30 09.00-18.30

WORKSHOP How can science centres and museums become more accessible to people with disabilities, and, by extension, improve access for everyone? What are the best practices in multi-sensorial exhibit design? What kind of information, socio-political data, ideas and guidelines do you need to improve access to scienti and cultural content? This two-day workshop about accessibility will combine theoretical sessions with numerous case studies practicaland exercises. This workshop is aimed at exhibit developers, facilitators and explainers, directors of museums or science centres, and pro- projects. accessibility fessionals in interested

et malvoyantes, France et malvoyantes, 24 TUESDAY 14 WEDNESDAY 17 eld? The fi MAY orange room orange open to all ecsite participants all ecsite open to 25 , Blackforesters , University of Amsterdam, Netherlands of Amsterdam, , University , Ciência Viva de Tavira, Portugal , Ciência Viva de Tavira, , Techniquest, UK , Techniquest, , King’s College London, UK London, , King’s College , FRida & freD – The Graz Children’s Museum, Austria , Children’s – The Graz FRida & freD , King’s College London, UK London, , King’s College , Effektschmiede GmbH, Germany , Effektschmiede

LEADERS

, University of Copenhagen, Denmark of Copenhagen, , University , UK At-Bristol,

, Museum, UK Birmingham Science Thinktank,

13.30-17.00 13.30-17.00 group thematic launch: the new ecsite rev and evaluation for research rst general meeting will clarify the objectives and outputs of fi REV in an interactive format. The formation of a steering com- mittee and a strategic plan for the group will be discussed. WORKSHOP Join us forthe launch of the Thematic Group for Research and Evaluation! REV will stimulate and help facilitate research and evaluation in science centres and museums across Europe. Are you currently engaged in research and evaluation? Would you institution your like participate to expanding this in orange room orange on registration only on registration 09.00-15.00 the exhibit label: beliefs and practices examining some On the afternoon of this workshop, there will be a special ses- sion to launch a new Ecsite thematic special interest group on research and evaluation – REV. For more information, see the description below. PRE CONFERENCE PROGRAMME CONFERENCE PRE t from fi green room green free on registration free 09.00-18.30 09.00-17.00 ts and risks related to nanoscale re- fi Ecsite, Belgium Ecsite, Ellinogermaniki Agogi, Agogi, Ellinogermaniki , , er participants a chance to bene ff Pavilion of Knowledge, Portugal of Knowledge, Pavilion , ering the high quality digital content available ff

10:00-16:30 workshop digital resources in European science centre and museum repositories organized train- the of help the With pathways. educational attractive in ers, participants will gain the skills developed in both projects and create their own educational materials on the basis of the methods available from the two projects. The workshop will o PRESENTERS the resources andmethods developed in two EC-funded collab- orative projects that use digital resources to create engagement in science and technology. Time for Nano (www.timefornano.eu) aims to engage science centre visitors, with a special attention to young people, on bene search, engineering and technology through videos. The Open Science Resources (OSR) project developed a portal (www. osrportal.eu) o red room grey room grey on registration only on registration on registration only on registration PRE CONFERENCE PROGRAMME CONFERENCE PRE MAY

the group workshop: workshop: the group learner as a free the visitor 09.00-17.00 09.00-17.00 accessibility workshop accessibility 09.00-18.30 09.00-18.30

25 WEDNESDAY 16 THURSDAY PRE CONFERENCE PROGRAMME CONFERENCE PROGRAMME 25MAY 09.00-23.00 26MAY WEDNESDAY 09.00-17.00 purple room 13.00-17.30 meeting room 09.30-10.30 blue room 11.15 -12.30 blue room

nature group workshop ecsite board meeting opening event Social Museums: co-developing content, exhibits and events on registration only by invitation only , Director, Copernicus Science Centre, Warsaw, Poland ex Science centres, natural history museums and aquaria share , Minister of Science and Higher common concerns and interests with regard to nature; they all 09.30-17.30 warsaw university of technology CONVENOR Education, Poland want to engage people in appreciation and preservation of the , Executive Director, Ecsite, natural world. There are two common presentations of nature: time for nano Brussels, Belgium , Director, Fondazione IDIS – Città della Scienza, either it is presented as beautiful and generous – a positive , President of Ecsite, Continium Discovery Naples, Italy vision which is supposed to rally the masses and promote by invitation only Center, Kerkrade, Netherlands protection – or it is shown as vulnerable and endangered and Participation is an increasing focus among science centres , Chief Executive Director, National Museum people are moved to protect it out of fear. The question is: Are and museums. If once it was mainly connected to visitors’ of Emerging Science and Innovation, Tokyo, Japan these strategies sufficient or even correct? This year we will points of view and opinions on “hot topics” and their dia- explore new ways of speaking about nature – the unknown, the logue with scientists and experts, today’s participation is unsaid, the intimate experience, and in one word, the emotion. more varied, thanks in part to changes “powered” by social Introduced by lectures of keynote speakers, this workshop will 10.30-11.15 business bistro media. Participation is now included in activities, such as explore the deep feeling each participant has about nature in content design, which was once only performed by a small order to develop a new project that could change perceptions. opening of the business bistro team of professionals. In this session we will learn more Speakers will show how views of nature have changed and we interactive and responsive ways to involve different actors will also consider cultural perspectives. 18.30-20.00 in the design of exhibitions and events, etc.

WORKSHOP LEADERS speakers’ reception PRESENTERS

by invitation only , WWF, UK , Exhibition content developer, Naturalis , Natural History Museum, London, UK – National Museum of Natural History, Leiden, Netherlands , Royal Belgian Institute of Natural Sciences, 20:00-23:00 Live science. Naturalis is starting an exciting project where Brussels, Belgium part of the exhibition space is “donated” to the scientist. , King’s College London, London, UK ecsite board dinner The exhibition space will be open – not enclosed behind , Experimentarium, Hellerup, Denmark a glass all – and visitors will be able to have a more direct , Bloomfield Science Museum Jerusalem, by invitation only experience. Jerusalem, Israel

18 19 THURSDAY CONFERENCE PROGRAMME CONFERENCE PROGRAMME 26MAY 26MAY THURSDAY THURSDAY , Creative Director, Tinker Imagineers, 11.15-12.30 grey room 11.15-12.30 red room , Head of Public Programmes, Museo Utrecht, Netherlands Tridentino di Scienze Naturali, Trento, Italy Punk Data Systems: Science Communication for a Dime. When freedom to play? dialogue activities fostering democracy “Secondo me”: Collecting the ideas of citizens. The Museo the newly built Science Centre Delft reac--hed its final stage of Tridentino di Scienze Naturali developed the “Secondo me” (Ac- development, time, money and staff were running out and not ed ss cording to me) three years ago. It is a unique participative project enough capacity was available to design and produce an infor- that empowers people to share their ideas and desires. The aim mation system to accompany the exhibits. A solution for this CONVENOR CONVENORS of this project was the collection of citizen points of view and problem was found in modern social media thanks to students, creative ideas for the new Science Museum of Trento (MUSE) – an hobbyists, consumers and other punks who nowadays share ambitious project supported by MTSN for several years. “Secondo , Director, Department of Galleries, Musée Senior Researcher and Project Manager, SISSA their information in growing numbers on the TUtube platform , me” may become the starting point of a pilot project. National d’Histoire Naturelle, Paris, France Medialab, Trieste, Italy (TU is anacronym for “Technical University”). and , Director, Bloomfield Science Museum Jerusalem, Recent studies have shown that children should play outside in , Curator, The Tech Museum, San Jose, USA , Director, Science Center Netzwerk, Jerusalem, Israel natural environments to ensure healthy physical and emotional Vienna, Austria Open Co-Development of Interactive Exhibits. The Tech Mu- development. Science centres and museums are designing “Against the Current”: dealing with dilemmas in energy seum has created an award-winning and open online platform, exhibit spaces using real and artificial representations of nature. A number of playful discussion formats are being developed policies. Forum Theatre is a dialogue-based event, using drama called The Tech Virtual, to collaborate and facilitate all things Is there enough spatial freedom in our environment exhibitions and used in science centres. In addition to aiding informal learn- to explore the choices we make, and their consequences, on related to exhibit development. On The Tech Virtual, you can designed especially for children? Are these spaces conducive to ing about science, these discussions also support participants a personal and global scale. It is a safe way to make people chal- search for similar or related exhibit ideas, ask questions of creativity and spontaneous learning? Do we organize activities in finding and expressing their own views based on facts and lenge their assumptions through discussion. We developed and other exhibit designers, find potential collaborative talent from outside museums which are connected to nature? Participants civil debate. This structure contributes to freedom of thought operate the show “Against the Current” with 3,500 junior high outside your museum, use a variety of free tools to rapidly pro- will then gather in small groups to assess the questions at hand and opinion, but how effective are these formats in empowering school students (ages 13-16). The show deals with different totype your design, have your prototype critiqued by others and and develop proposals to enhance play-oriented freedom. citizens? This session will present case studies of new formats, dilemmas on energy policies in our country. We have found that run open design competitions for the best exhibit ideas. introduce a manifesto of discussion tools and open the floor to this format makes it possible for teenagers to engage in a ma- PRESENTERS discuss which elements constitute true and open dialogue. ture way with the current environmental debates and allows , Curator, National Museum of Science & Technology, them to access different perspectives. Stockholm, Sweden PRESENTERS Exhibitions and Collections – Public co-developing exhibitions , Chief of Project Children’s Gallery, Muséum , Science Learning Manager, Dundee Science National d’Histoire Naturelle, Paris, France Centre, Dundee, UK with our teams. The Nerd Café puts focus on an individual who Mediator of the Children’s Gallery, Muséum , Project Manager, Science Center knows a great deal about a certain topic but who is external , Engaging community centres and scientists in discussion National d’Histoire Naturelle, Paris, France Netzwerk, Vienna, Austria to the. Some of these individuals are totally devoted and “live about controversial issues. Dundee Science Centre will share Teacher, NAVET, Boras, Sweden a topic”. We call them nerds; generally people between the ages , Social science dimensions of “poverty”. We developed their recent experience of the FUND (Facilitators Unit Network of 15 and 35 who are full of knowledge, experience and enthu- a discussion game for children ages 8-12 about the social for Debates) PlayDECIDE, a discussion game which allows siasm. A Nerd Café is an evening where a nerd sets the agenda science dimensions of “poverty” which is based on our ex- people to talk in a simple and effective way about controversial for one day in the museum, supported by a technical team, periences with various dialogue formats.. The tool is based issues. Dundee Science Centre trained local community centre pictures from archives and objects from storage. on stories and drawings, encouraging children to reflect on facilitators on delivery of the PlayDECIDE game and facilitation and debate about what it could mean to be rich and poor. of dialogue and linked community centres with local scien- The game was developed within the European year against tists. Empowering community centres to run their own science poverty and social exclusion and was selected by the Austri- discussion events enabled a bottom-up approach to community an ministry for social affairs as a tool to be spread widely. engagement.

20 21 THURSDAY CONFERENCE PROGRAMME CONFERENCE PROGRAMME 26MAY 26MAY THURSDAY THURSDAY , Informal Learning Manager, At Bristol, 11.15-12.30 black room going to read our report: staff from our center, our sponsors, our 11.15-12.30 green room Bristol, UK (potential) sponsors, government representatives, readers of an Dialogue formats and Dialogue training. Five years ago, At- critical data for science centres academic journal? How will we get the data: quantitative versus learning in museums: does it happen? Bristol developed a suite of resources to help facilitate discus- and museums qualitative methods? What resources are available: material, how can it be demonstrated? sion and dialogue on controversial science issues through the human and/or technological resources? Could our data have Citizen Science project. In 2009 we embarked on a new project np further uses: large time evaluation, comparative analysis, etc.? ts ex to build on these resources – a training academy for Science Communicators from across the UK on how to develop, deliver CONVENOR CONVENOR , Danish Centre for Studies in Research and and incorporate dialogue into events or activities. Katy Neham- Research Policy, Aarhus, Denmark mer will present an overview of the discussion formats and , PLACES Coordinator, Ecsite, , Professor of Science and Environmental games developed for Citizen Science as well as key outcomes Fostering scientific citizenship. If fostering scientific citizen- Brussels, Belgium Education King’s College London, London, UK from the Dialogue Academy training courses. ship is a relevant mission for science centres and museums, The data we collect about institutions says a lot about how what might then be the critical data needed to evaluate the Do visitors learn in science museum exhibitions? Evaluation we perceive our mission. We can usually find data about the extent to which the mission is accomplished? The presentation is one way of determining whether an exhibition or program numbers of visitors and their demographic statistics, as well as examines data on the systemic level emerging from the MASIS meets its goals, however, a research approach is necessary financial data such as annual turnover and physical data such project and data on the individual level as collected in the to gauge if, and how much, learning takes place. When we as area. But we need different information to form an accurate eurobarometers. observe children’s behavior in museums it sometimes seems image of our field – one that we can use to improve what we unlikely that they are learning. In this reverse session, we will , Chief Executive, W5 at Odyssey, do. Also, our sponsors usually require data that ascertains our present four projects focusing on cognitive learning. The con- Belfast, UK role and our usefulness in society. Are we pleasant institutions venor will lead a discussion, guided in part by these questions: to visit or are we necessary institutions? Sometimes we put Quantitative or qualitative – finding the answers and the ques- Does cognitive learning occur during museum visits and how ourselves in a tight spot by trying to gather data comparing us tions. What questions can we ask visitors and formal groups, can it be demonstrated or measured? What are the conditions to formal education institutions. Which data are useful to us simply? Understanding the value of your science centre in your under which learning can be enhanced? Do children need or and our sponsors? Which data accurately represent our impact society is important and may not be about visitors ‘learn- benefit from adult or parental guidance for learning to occur? on society? ing facts’. This presentation will look at ways W5 have asked questions and the answers they have received for both events, PRESENTERS PRESENTERS educational programmes and other data. , Science Interpretation, New York Hall of , Vice-Director, Observatory of Science Science, New York, USA Communication, University Pompeu Fabra, Barcelona, Spain If we build it, will they learn? At the New York Hall of Science, Selecting data: issues to consider. In the selection of the most we investigated whether we could build a programme to inter- appropriate data for evaluation and impact assessment of our vene in childrens’ naïve understanding of change (evolution) center some questions need to be considered. What do we want in the natural world to help them grasp the role of evolution. to measure: outputs, outcomes, or social impact? Why? Who is We assessed learning by using two matched groups of children; one which attended the evolution exhibition and another that attended a non-biology based exhibition.

22 23 THURSDAY CONFERENCE PROGRAMME CONFERENCE PROGRAMME 26MAY 26MAY THURSDAY THURSDAY , PhD Candidate, Phaeno Science Center, 11.15-12.30 orange room , Chief Executive, Vereniging Science , CCSTI La Casemate Grenoble, AMCSTI, phaeno GmbH, University of Hildesheim, Wolfsburg, Germany Centra Nederland, Amsterdam, Netherlands Grenoble, France Freedom of choice or advance organizers? – Effects on visitor national and sub regional science centre Adding value is the focus of every project and activity of the ACMSTI: the French national network of science centres and learning. This presentation is about a research project at Phæno networks in europe Dutch association of science museums and science centers; museums. Two hundred and fifty organizations are united un- Science Center, Wolfsburg on an exhibition about biotechnol- value for the institutions on an individual level, for the col- der the Association for museums and science centres in France, ogy. The project compares the feeling of personal competence np lective of institutions who all want to be excellent at science created in 1982. AMCSTI’s main objectives are to stimulate (as a precondition for learning) with visitor learning experiences education, and value on a national level, where enthusiasm reflection on science culture, to enhance networking among in an experimental vs. control group design. The experimental CONVENOR for science can make a difference. This presentation will focus its membership, to maintain strategic relationships between group received individual tour proposals according to their pre- on the value-conscious thoughts and considerations behind professionals and national and regional authorities, and to link knowledge and interest. Do individually adapted tours such as choices made by VSC. with other cultural or educational networks. Because of recent , Director, Heureka – The Finnish Science these facilitate visitor learning? - government reforms, ACMSTI now actively contributes to the Centre, Vantaa, Finland , Managing Director Vilvite (and Nordic redefinition of national politics in the field of science culture. , PhD Candidate, Experimentarium, Science Center Association), VilVite, Bergen Vitensenter AS, In a roundtable discussion, participants will present different Aarhus University, Aarhus, Denmark Bergen, Norway models for national and sub regional science centre networks in Teaching school topics at science centres. Anee Ethelberg Europe: Why they were formed, what they do and how they oper- There are close to 20 science centres and technical museums will give a short presentation of her research about exemplary ate in relation to the European scene. We will look at mission state- in Norway. Finding the “glue” in our association is challeng- teachers who plan school topics using science centre exhibi- ments, core business operations, budgets and staff, and discuss ing due to the great variations in structure, size, thematic tions at Experimentarium in Copenhagen, Denmark. How does issues of sustainability and impact. We will present outcomes of approach and ownership among members. Creating meeting this style of teaching give choice and control to students? working with national governments and stakeholders, and discuss places in the network has been a focus in an effort to find And how can a student’s interaction with exhibits be used as what national networks can do better than the broader European strength in diversity. basis for learning? The research was conducted in November organization. The session will serve as a meeting point for national , Manager, Phänomenta, Flensburg, Germany and December 2010 and analyzed in Spring 2011. Some of the science centre associations at the Ecsite Conference. findings will be revealed for the first time at the Ecsite Annual In the last 15 years many new science centres opened in Conference. PRESENTERS Germany. In the last years there has been a dynamic increase of projects and also new people in the field. Even today there , PhD Candidate, University of are new science centres openning. Also science museums Amsterdam, Amsterdam, Netherlands , Chief Executive Officer, The UK Association for have been changing. In this field it made sense to start a na- Science and Discovery Centres, Bristol, UK Preschoolers’ exploratory play and learning in an exhibition tional network to have a common voice regarding politics and on shadows. This talk focuses on a study about young children’s The UK Association for Science and Discovery Centres. The UK to coordinate common projects and to support each other. learning from a shadow exhibition in science center NEMO in Association for Science and Discovery Centres brings together This networking has to be done also on an european level but Amsterdam, The Netherlands. Ninety-six child-parent teams over 60 UK science and discovery centres including a with the number of members in Germany a national network visited the exhibition. The children’s knowledge of shadow size number of national science museums. Together our members makes sense. was assessed before and after their visit. Their levels of explora- inspire and involve over 20 million visitors with science each tory play were quantified and parental talk was recorded. Did year (385,000 every week). This session will look at the vision, children learn? And did this learning go together with high level mission, lobbying and activities of ASDC, as well as our major exploratory play and/or a specific type of parental explanation? challenges such as funding.

24 25 THURSDAY CONFERENCE PROGRAMME CONFERENCE PROGRAMME 26MAY 26MAY THURSDAY THURSDAY 11.15-12.30 purple room , Special Projects Manager, Centre for Life, 13.45-15.15 blue room , PhD, University of Silesia, Katowice, Poland Newcastle upon Tyne, UK Industrial tourism and science centres. Let us stop for a moment freedom to explore Curiosity. We often worry how our exhibits demonstrate or hot scene in eastern europe in Upper Silesia – a big conurbation of industrial cities where explain areas of science we want to cover. What if we stopped a number of different institutions have appeared in recent times. ex worrying and concerned ourselves with developing exhibits to np One of them is Coal Valley, a centre devoted to the exceptional stimulate behaviour instead? Could we develop activities to role of carbon in our civilization. Another one, C12 Park, combines CONVENOR promote exploration and investigation in the abstract? At Life, CONVENOR investigating an old coal mine with a look at the variety of other we are half-way through development of our Curiosity gallery. energy sources located on the earth’s surface. The most important We’re building on lessons learned elsewhere, and are explor- and the biggest centre, however, is the Skłodowska-Curie Science , Head of Public Engagement, Centre for Life, , Director, Copernicus Science Centre, ing what we get when we promote scientific behaviour without Centre, which will open in the heart of Katowice. United Kingdom Warsaw, Poland incorporating scientific facts. Assistant Professor, Centrum Science centres and museums naturally tend toward trying During this armchair tour session, participants will take a jour- , , Director of Science, Glasgow science centre, Nowoczesności w Toruniu, Toruń, Poland to tell people facts, but this is not their strong point. Their ney through Eastern and Central Europe where a number of Glasgow, UK strength is in creating memories, impressions, and inspiring brand new science centers and museums projects are emerging. More than just another touristic attraction... A new science centre their visitors. How can we create exhibits that work to these Be Creative, Be Innovative. Innovation powers our world, but We will start in Serbia, move north to the and is being established in Toruń, a medium-sized town in central strengths? The Exploratorium started the trend of explora- it takes inspiration, experience, and creativity to stimulate true Poland and continue east to the Russian Federation. What are Poland. Toruń is one of Poland’s main touristic attractions, mostly tory, open-ended exhibits with Active Prolonged Engage- innovation. Be Creative, Be Innovative is a new space to engage the concepts? Are they based on industry, scientific community known for its gothic monuments, gingerbread and as the birthplace ment (APE), and in the UK other centres are following suit and inspire the next generation of innovators. Comprising or politics? How are they funded? Do they add new value to of Nicolaus Copernicus. Are there any non-touristic motivations for and exploring ways to make exhibits flexible, rewarding and interactive exhibits and hands on workstations, the space will the field or simply copy and paste existing practices? Join this running a science centre in Toruń? How can we develop an original completely open ended. encourage creativity and problem-solving to nurture a culture journey if you are interested in the hot and diverse scene of programme that wouldreflect the character of the centre? of innovation in participants. Be Creative, Be Innovative was new Eastern European projects. , Centre for the Promotion of Science, PRESENTERS developed in-house. This session explores the impact this new Belgrade, Serbia development has had at Glasgow Science Centre. PRESENTERS , Director Verdant Experimentarium, , Director, Exploratorium Exhibit Services, Moscow, Russia San Francisco, USA , State Darwin Museum, Moscow, Russia Science center as a private venture. People around are fond of com- Since 1969, the Exploratorium has been developing exhibits The concept of the Natural History Museum in the post-Soviet puters, phones, iPads, skypes, whatever. Lives are becoming more that have been providing authentic experiences for visitors to reality. Darwin Museum Exhibition addresses the natural his- virtual because of our growing attachment to computers, iPads, probe, play and explore the phenomena that make up the world tory in the best possible way. While traditional Soviet museums skype, mobile phones and more. Relationships between people, around them. Our focus is not about “making visitors learn” sci- of evolution sought to prove the absence of God, this one takes however, are not virtual and sms messages can’t replace real interac- ence facts, but about studying and understanding how people delight in life itself by looking at nature through cutting edge tion. The Experimentarium Science Center project we are aims to learn in informal environments. By encouraging people’s natural 12.30-13.45 technologies, searching for novel ideas and employing video be a place where families can learn together by performing science curiosity to freely explore real phenomena, we are discovering and computer elements. Let stuffed birds sing, frogs croak, experiements about the laws of physics and various principles ways of making science engagement accessible and natural for lunch break beetles buzz, and dinosaurs move in the displays. Let it be of nature and technology. We are a private venture that does not the visitor. entertainment and life-fest. depend on public funds, so we must find unique ways of engaging our visitors which set us apart from state museums.

26 27 THURSDAY CONFERENCE PROGRAMME CONFERENCE PROGRAMME 26MAY 26MAY THURSDAY THURSDAY Director, Labyrint Bohemia o.p.s., Liberec, , The EXPERYMENT is very successful in obtaining EU funds, 13.45-15.15 grey room by the US National Science Foundation. The site will host Czech Republic from soft projects to big infrastructure initiatives – with the some 200 abstracts on issues such as designing for inquiry, Cosiness as a main motto of the first Czech Science center new building currently under construction, next year the take the results and run with them: equity and science education, visualization strategies and – iQpark. The first Czech Science center, iQpark, evolved as EXPERYMENT will be seven times as big! putting research results into practice research methodologies. This site will be field tested in a private project in 2004 without support from the scientif- early 2011. , Deputy Director, Sciece Centre Intellect, ic or political communities. It started with a few small rooms Moscow, Russia re , PhD candidate, University filled with optical illusions and slowly became a science of Amsterdam, Amsterdam, Netherlands centre. From the beginning we’ve kept the same strategy The Conception of natural science education on the basis of CONVENOR – to make the visitors feel comfortable. Our unique feature Science Centre “Intellect”. The Science Centre Intellect works The use of counterintuitive outcomes in developing inquiry- is that we build all exhibits on our own with the help of re- to develop the natural sciences in education. Its major focus based exhibits. We investigated how a child’s exploratory , Exhibition Evaluation, FRida & freD – The Graz gional craftsmen. Each employee designed or assembled at is stimulating interest in the natural sciences discipline. The play is affected when they are confronted by evidence that Children’s Museum, Graz, Austria least one exhibit, which gives the science centre a personal structure of the centre includes almost every area of modern contradicts their beliefs. The results of the study showed that charm. science and technology, including microbiology, nanotech- Eight researchers have eight minutes each to present the preschoolers who are confronted with inconsistent evidence nologies and robotics. The Science Centre “Intellect” has an outcomes of their research and make proposals for putting perform more informative experiments during free play than General Director, Innovations in Electric ., up-to-date resource base, modern research equipment and results into practice. The session does not undermine children who are confronted with consistent evidence. An exam- Industry, Moscow, Russia interactive exhibits. research methods and processes but aims to link research ple of an exhibit in science center NEMO demonstrates how Contemporary museum as a reflection of the power indus- outcomes to professional practices. Participants will be applying the principle of confronting children with counterin- try future. Russia does not currently have a good contem- motivated to learn more about current science education tuitive outcomes can go together with visitor-driven inquiry porary museum devoted to the subject of energy. INVEL research and take their outcomes into account when plan- behavior. These results highlight the importance of taking believes that establishing such a facility would be a signifi- ning programmes at their own institutions – in other words, children’s theories about specific science subjects into account cant step toward the development of engineering education to take the research results and run with them! The outcome when developing exhibits. and research. The project is unique because it is planning to will be a smorgasbord of forward-thinking proposals for , Curator of Visitors, Bloomfield create this museum as a part of an Energy Park(hub), which practice. Science Museum Jerusalem, Jerusalem, Israel will also house a concentration of innovative infrastructure from energy companies. It will include congress and exhibi- PRESENTERS Interactive exhibits as tools for “learning-talk”. How can tion centre, laboratories, and expertise centers.. The struc- we design interactive exhibits that support “learning-talk” ture, built under a public-private partnership, will feed the – where visitors create meaning through conversation? We will , Professor of science and environmental museum with the most current technologies and solutions in briefly present the study of three exhibits at the Bloomfield education, King’s College London, London, UK the indiustry. Science Museum Jerusalem (part of a doctoral dissertation Relating Research to Practice: A Web Resource for Infor- completed in November 2009). An experimental situation , Manager, EXPERYMENT Science Centre, mal Science Education. Two multi-institution centres, CILS designed to foster conversation or “learning-talk” on specific Gdynia, Poland (Center for Informal Learning in Schools) and LIFE (Learn- concepts was conceived by adding different elements such as Development of EXPERYMENT Science Centre. Four years ing in Informal and Formal Environments) are prototyping objects, markings and signs to exhibits. Based on the results, ago the city of Gdynia opened the EXPERYMENT Science Cen- a website that will highlight and summarize, in plain English, we propose that practitioners should incorporate these ele- tre – the first and largest unit of its kind in northern Poland. current peer-reviewed educational research addressing ments into the design of their interactive exhibits, thereby Cooperating within a European partnership network we are issues related to informal science education. Papers from enhancing epistemic behaviors and “learning-talk” among constantly learning, but also providing inspiration for others. mainstream journals will be included. The project is funded visitors.

28 29 THURSDAY CONFERENCE PROGRAMME CONFERENCE PROGRAMME 26MAY 26MAY THURSDAY THURSDAY , Lecturer in Science Education, University of , Director, Blackforesters, Stuttgart, 13.45-15.15 red room , Scientific Director, Caixa Foundation, the Basque Country, Bilbao, Spain Germany Barcelona, Spain Meeting the needs of teachers before, during and after their If you want to run with it – you need to know where you want museums don’t last forever: recycle them! Objects, phenomena and metaphors: the words of the mu- visits to science centres. How do teachers prepare activities to go. In this session, researchers explain why their results are seographical language. Natural History Museums tell the most for students to carry out before, during and after their visit? relevant to museums. Anke’s strategy demands the opposite: vi beautiful story of the Cosmos: it is the history of life on planet Research conducted at the Miramón Kutxaespacio Science museums and science centers ask researchers to define and Earth, the history of evolution and the history of diversity. Museum in Spain, indicates that most teachers do not usually look for visitors’ needs. How can we find out what visitors want? CONVENOR The words of modern scientific museology are objects of col- define specific learning aims nor do they prepare activities Visitor experience can be measured. Evaluating your own venue lections, interactive phenomena and poetic metaphors. But for their pupils either before, during or after their visit. Many using criteria developed through this research will help you find how to tell a good story in this language? What is the role of , General Director, Royal Belgian Institute of consider class visits as a recreational experience rather than as out where you want to go. You will then be able to ask research- traditional “words” such as written and spoken words, images Natural Sciences, Brussels, Belgium a teaching tool. These outcomes indicate that science teachers ers the right questions and put findings into practice. or simulations? require greater resources to better integrate their science cen- It’s the beginning of a complex and exciting process when , Deputy CEO, Techniquest, Cardiff, UK , Exhibitions Designer, Cité de l’espace, Toulouse, tre visits with the school curriculum. This should consist also of a museum or science centre has the opportunity to renew its France didactical materials that can be adapted to their students’ level. Bringing science centre learning into the classroom. How permanent spaces. As with any museum, the desire is to create much of the learning in science centres is used in the class- a meaningful experience for visitors, to show cutting edge sci- Exhibitions under (RE)construction. In 2008, the Cité de , Researcher, University of Vechta, room as part of post-visit lessons? Techniquest reviewed its ence, to share timely concerns. But this process doesn’t start l’espace started renewing its entire permanent exhibition. The Vechta, Germany educational offering in 2009/2010 and has developed a new from scratch and its freedom is quite limited. Can the compulsion first priority compulsion, linked to the project budget, was to Guided tours – but how? In natural history museums and science format for its programmes which encourages further learning in to re-use existing elements be a force in the reconstruction of recycle as many existing elements as possible. A complex work centres, classical guided tours for independent visitors have taken schools. Following an interactive show in the science theatre, a permanent exhibition? Does it make a difference if recycled began for us: How does one harmonize new content with old more and more of a back seat. For school visits, however, a tour from students take photos related to the theme of the show. Tech- elements end up in collections or hands-on exhibits? This session elements? One of the solutions we found, for example, is to use a museum educational docent offers many advantages. To what ex- niquest staff members upload the photos onto a memory stick will launch a discussion based on recent and in-progress exam- these elements to create two levels of understanding: A first tent do museum educational docents have the skills and knowledge which also contains resource materials developed for the show. ples from museums as well as sciences centres. level allows easy and playful access to contents and a second to advance learning in the museum setting? This talk will examine Staff members explain the resources to teachers, which include level made with existing elements. the results of two studies in addition to factors which support learn- activities that integrate Techniquest’s exhibits and shows with PRESENTERS , Director, Museu de Ciències Naturals ing outcomes in guided tours: the guide’s prior knowledge and their educational models used in the classroom. de Barcelona, Barcelona, Spain interaction style with the group. Museum educators can learn what , Director Public Programs, Naturalis – National to keep in mind when planning and conducting a tour. Nature evolves, and so does our museum. Several institutions Museum of Natural History, Leiden, Netherlands belonging to the city of Barcelona were united to form the , PhD candidate, Experimentarium, How to renew but keep what is good? Naturalis was built in 1998 Natural History Museum of Barcelona in 2008. Moreover, the Copenhagen, Denmark and has been a great success ever since. The Dutch audience still Museum was recently given a new building, the Blue Museum, Crafting a good story. Fictional stories are useful as support for visits the museum in large numbers. In 2010 the museum started used specifically for exhibitions. The Museum has, therefore, learning activities at science centres and museums. A current re- a discussion about renovation. An important question is: what are developed a new organizational model by integrating these search project at the Danish science centre Experimentarium has in- the current success factors and how do we preserve them? Still, facilities which are situated in important natural and leisure vestigated how to use narrative theory to craft an educational story during our renewal process we have discussed all the fundamental areas of Barcelona. Each one has a different main aim or that motivates and facilitates learning. The study demonstrates that issues and have not inhibited the creative process. We will brief feature: public awareness, research and collections, botanical exhibition developers should consider aligning story structures with you with the latest update of our conclusions, concerning target gardens and conservation, and the history of science. exhibit content, as well as with the context of the learners. groups, content, collections, transfers, and integrating new media.

30 31 THURSDAY CONFERENCE PROGRAMME CONFERENCE PROGRAMME 26MAY 26MAY THURSDAY THURSDAY 13.45-15.15 black room , Director, Perugia Science Festival, 13.45-15.15 green room 13.45-15.15 orange room Perugia, Italy how well do we use open-ended questions...? Open questions and secondary school students. The art of freedom in design and content: fundraising for small open inquiry is very similar to the art of theatre improvisation. the art of thinking sideways and medium-sized institutions ed You do not know where an open question will lead or how an improvisation will develop. Asking, listening and improvising ex mc CONVENOR during an interaction are important in concept development and audience engagement. The presentation will focus on the CONVENOR CONVENOR project “Intervista con la scienza” which is addressed to groups , Board Member, KölnPUB, Cologne, of secondary school students and developed by Psiquadro Germany , Head of Design and Productions, , Chief Executive Officer, Universeum A.B, within the framework of a vocational guidance programme. Museon, The Hague, Netherlands Gothenburg, Sweden An open-ended question implies that the answer is unknown to the inquirer. Skillfully framed open questions are a powerful, Form follows function… or does it? Do designers always have to In this session, speakers from institutions that excel in fundrais- but under-used, science communication tool in exhibit labels, follow the educational storyline and briefing of a curator? Is style ing will explain how they achieve their goals and take part in an science shows and science centre explainer-training. just the outside of content or is there more to the picture than meets open discussion about future directions. This session is aimed the eye? Do we like it when designers take our original ideas further at fundraising for smaller and mid-sized institutions and will PRESENTERS or even somewhere else? Speakers will present creative examples offer practical fundraising do’s and don’ts. Do we find our funds of the synergy in exhibition teams in this session about the art of from companies or from government? What tactics should we thinking sideways. The challenge will be that each speaker will have use? Our speakers have been asked to speak candidly. , Director, Ian Russell Interactives, Stockport, UK 20 slides, and 20 seconds to present each one. Open questions and interactive exhibits. Visitors often read in- PRESENTERS teractive exhibit labels aloud to one another. This makes people PRESENTERS feel empowered, prolonging engagement time and stimulating , Chief Executive Officer, At-Bristol, Bristol, UK discussion and experimentation. Explanations are essential, but Kurt Hüttinger GmbH, Nuremberg, Germany they should not inhibit people’s freedom to discover things for , Fundraising or how to find a perfect match. To become an , Exhibition Designer, Naturalis – National themselves. Similarly, questions asked by science centre staff excellent fundraiser you need to be coached by mafiosi. Those Museum of Natural History, Leiden, Netherlands can stimulate free exploration or ‘herd’ people toward a single guys tend to infiltrate all tiers of the society where they imple- , Designer, CODesign, Stochkolm, Sweden explanation. How can we achieve the right balance? ment extortion schemes .For a scheme to work,the person tar- , Head of exhibition department, Royal geted has to think about what there is in it for him. As a victim, , Senior Educator, XperiLAB.be, Royal Belgian Institute of Natural Sciences, Brussels, Belgium you trade a risk against a donation and you get protection. In Belgian Institute of Natural Sciences, Brussels, Belgium , Designer, Xmedia Lab, Netherlands the museum world the risk is for donors to sense that if they , Architect, Triad Berlin Projektgesellschaft Open questions in a science truck. Children and their teachers don’t contribute, science education will fall apart, that there mbH, Berlin, Germany have to solve several practical scientific challenges when they will not be enough skilled workforce in society,that science will , Experience Director, Heureka – visit XperiLAB. Teachers are also expected to be involved in the be considered as non-trustworthy and science activities would The Finnish Science Centre, Vantaa, Finland activity. At the end of each session there is a period of discus- retain the reputation of being hard. sion. Pupils must be encouraged to speak rather than the guide or the teacher. Examples will be given, demonstrating how open questioning helps the XperiLAB team manage discussions.

32 33 THURSDAY CONFERENCE PROGRAMME CONFERENCE PROGRAMME 26MAY 26MAY THURSDAY THURSDAY , Vice Deputy Managing Director, Universeum 13.45-15.15 purple room , Science Communication Director, Centre for Life, 16.00-17.30 blue room A.B, Gothenburg, Sweden Newcastle, UK Efficient fundraising. This presentation highlights on building freelance and volunteer contributions Making the most of volunteers in small science centres. I set are museums free spaces for knowledge a fundraising team, focusing the team with a vision, develop- to science centre development up the Inspire Science Centre in Norwich in the UK and then development? ing fundraising objectives and on using simple techniques to ran it for eight years. Inspire was a small community-based improve efficiency. It also covers the strategy of integrating ss centre with few staff which relied on volunteers to reach its full ss program development, communication and fundraising, making potential. How does a small centre recruit, manage and encour- sure that all the different areas within the organisation works CONVENOR age a group of volunteers? What are the benefits and what are CONVENOR together in order to create maximum impact. Finally the presen- the drawbacks of working with volunteers? I’ll tell you what I tation touches different means of evaluation and how this helps learned through this process. , Freelance consultant, Cardiff, UK , Museum Consultant and Visiting Professor, create long-terms relations with your partners. , Senior inspirer, Volunteer Services, Heureka King’s College London, London, UK Volunteer contributions to science centre activities are , Director, Experimentarium, Hellerup, Denmark – The Finnish Science Centre, Vantaa, Finland more important than ever. The worldwide economic crisis The production of contemporary scientific knowledge is chang- Fundraising or how to find the perfect match. A company act has led to funding cuts in areas related to culture and The volunteers have quite a clearly defined role at Heureka ing, it is more influenced by factors and actors outside specific as a sponsor to brand itself through your brand. It can be a chal- scientific research. As a result, many special activities or – they all work with visitors in the exhibitions. However, some disciplines and more embedded in society; or, at least, many lenge to find the balance. Often, a donator is a foundation with programmes are developed by retired teachers, students, or of them have also taken initiatives which have led to changes in people work to engage new voices in science. Post-academic the purpose to help the common good. A fundraiser must seek people coming from volunteer associations. The aim of this practices among paid staff. The advantages and disadvantages science is influenced and shaped by several entities; not only the perfect match between your organization’s purpose and the panel session is to stimulate dialogue among volunteers in of the limited volunteer role are discussed and a case study scientific but also political, military, industrial and those related purpose of the foundation. The strongest fundraisers are the science centres and museums. about pocket demonstrations is presented. to organizations and civil society. Part of the mission of contem- churches (secure life in the hereafter), the hospitals (secure life porary science museums is to create a free environment and a on this side of the grave), the Universities (secure mankind’s PRESENTERS context for the negotiating, involving policy makers, scientists, superiority to other animals), the art (give life meaning) and civil society and companies. But are museums indeed free spaces educational activities (here science centers must find there for negotiating knowledge? Are museums able to share and nego- , Teacher, Amici di Città della Scienza, niche). tiate knowledge linked with their programs and messages by Naples, Italy creating a shared agenda between all the different actors? “Friends of Città della Scienza” is a group composed of teach- ers, managers, scientists and psychologists.These people, PRESENTERS who come from different educational backgrounds, volunteer their time because they believe the science communication , Education Officer, National Museum of carried out by the Città della Scienza Science Centre is a civic Science and Technology Leonardo da Vinci, Milan, Italy duty and a cultural legacy for their region. Their objectives are to organize events, spread the Science Centre’s activities In 2011, the International Year of Chemistry, the Museum developed to people from different social backgrounds, and cooperate a new permanent exhibition about Industry of Basic Chemicals in with similar associations at the regional, national and inter- 15.15-16.00 collaboration with the National Association of Basic Chemicals. The national level. negotiation of knowledge with the industries and other actors, the coffee break realization of the exhibition will be presented. It has been an inter- esting, contemporary and challenging collaboration!

34 35 THURSDAY CONFERENCE PROGRAMME CONFERENCE PROGRAMME 26MAY 26MAY THURSDAY THURSDAY , Director, Teknikens Hus, Lulea, Sweden 16.00-17.30 grey room , Stage director, actor, trainer, Le Nuvole Società 16.00-17.30 red room Cooperativa, Naples, Italy Teknikens Hus is planning an expansion and development of the exhibition about mining and minerals’ technology. This we-create: power and freedom Writing, performing, sharing! Co_scienze is a dramaturgical social networks: opening dialogue will be done in close co-operation with the big Swedish min- in collective creativity writing contest aimed at stimulating the science centre audi- between people and science ing company LKAB. They have been partners in Teknikens Hus ence in writing short science-teatre pieces. Each year a winner from the start. The expansion will include a wider perspective sa script is designated by a panel composed by artists and scien- ou on the collaboration where the company can use the science tists. The prize is the production of the show with professional centre as an arena for communicating their research and also CONVENOR actors and director and the publication of the script. CONVENOR the consequences of moving whole cities as the mines expand. Head of Design & Productions, Museon, The collaboration with the company will be presented and the , , Art and Science activities Coordinator, The Hague, Netherlands , Manager, VSC, Amsterdam, Netherlands objectivity issues involved discussed. Fondazione IDIS – Città della Scienza, Naples, Italy Roots2Share is an ambitous and innovative project initiated Different approaches to social networking are possible because it is , Professor of Methodology of social Cultures of innovation and creativity call for their citizens to by two Dutch and two Greenlandic museums. “Digital heritage a continuously evolving medium. But what seems to be of primary research at the University of Padova, Italy participate, collaborate, network, and experiment. The debate repatriation” is the key term in this international cooperation interest is stimulating dialogue. Compared to the official character of Global warming is becoming more prominent on the world about freedom and collective creativity is controversial and project wich will require the active participation of people a press office, social networks allow informal discussion, giving com- stage. This session will present the activities of Accent, a project touches many cultural and social issues. In what way is this de- both in Greenland and The Netherlands. Main element of the munication an uncommon freedom. The Web 2.0 audience demands promoted by 15 European science centres, which stimulated bate reflected in the science centre? Recently, science centres Roots2Share project is a unique website where people can quick responses, but quick should not mean inaccurate. Finding the public learning and discussion about climate change. and museums have begun to experiment with new ways to use place archive photographs in context, enriching them with per- balance between practical requirements and the potential of social the creativity in the dissemination of scientific content. This sonal facts or experiences. This website is intended to give the networking is a challenge. The Internet creates a new kind of science session invites you to share your model for a “science centre as public, museums and source communities a host of opportuni- centre or museum visitor by making it possible for people to absorb incubator for a culture of collective creativity and innovation”. ties for discovery, discussion and mutual learning. content without being physically present at the venue. The format will be a facilitated round table session. An artistic experiment will be offered by the theatre company Le Nuvole. PRESENTERS

PRESENTERS , Scientific Journalist and Web 2.0 Coordinator, Museo Tridentino di Scienze Naturali, Trento, Italy , Experience Director, Heureka – Cuddled and fostered: How to turn a common web citizen into a The Finnish Science Centre, Vantaa, Finland scientifically involved fan. Through its Facebook page, the Museo From visitors to learning communities. We will share our experi- tridentino di scienze naturali tries to engage as many fans as pos- ences about bringing elements of collective creativity into science sible. Engage, not convince; we don’t have true messages to deliver, center exhibitions and beyond. “On the Move” and “City Atelier” but instead want to make users aware that science matters. We are projects that provide skills and opportunities for secondary rarely post our museum’s offerings; instead, we ask our fans to think school students to participate in urban planning so as to share about news and ideas coming from all over the world. In its social their knowledge and vision for their neighborhood. We hope to media dimension, our museum does not necessarily aim to attract find partners who will add an international level to the community more visitors, but at being an rena for discussion about where to find collaboration so that it could take place almost anywhere. answers about science.

36 37 THURSDAY 39

exible exible fl MAY er, leavinger, it up ff green room green 6 re session will give you Heureka’s outdoor park fi 2 Fish that can extend their jaws jaws their extend can that Fish nd out more. Dossiers on all these fi , Projects Officer, Ecsite, Brussels, Belgium Brussels, Ecsite, Officer, , Projects , Temporary and Travelling Exhibitions, and Travelling , Temporary Export Manager, Heureka Overseas Productions Productions Overseas Heureka Export Manager, ,

16.00-17.30 1 extra – part on exhibitions now travelling ex trunk enables it to survive hurricane-force winds. The Field Museum, Chicago, USA The Field Museum, Chicago, Biomechanics: How life is built. outside their bodies? Spider webs stronger than steel? Discover the marvels of natural engineering – and see how we can apply exhibition, traveling new this evolution. In of innovations the see examples of fascinating creatures from the plant and animal worlds – whether it’s an elephant whose 40,000+ trunk muscles enhance its precision and strength or a palm tree whose PRESENTERS CONVENOR has transformed into a land of dinosaurs. Amazing land of a transformed dinosaurs into has invaded Science Park Galilei, the outdoor exhibition area of Ltd, Vantaa, Finland Ltd, Vantaa, Huge creatures are invading Europe. Looking to rent or buy traveling exhibitions? This year, we take another look at current and upcoming travelling science exhibitions across Europe. This rapid- a glimpse of the huge range of exhibitions on o to you to make contacts and exhibitions are available on Extra, Europe’s online database for travelling science exhibitions, which is hosted and maintained www.extrascience.eu. at Ecsite by c fi ers us us ers ff Head of , The Planetarium of PlanetariumThe of - Even given a reasonably scaled Head, Planetarium of Strasbourg, Head, Planetarium of Strasbourg, , Head of the Planetarium Department, Head of the Planetarium ,

- nancing starting a planetarium project we are faced with Strasbourg, France Strasbourg, Copernicus Science Centre, Warsaw, Poland Warsaw, Centre, Science Copernicus Extreme freedom of choice. fi a number open of questions. The basic one is – what should be the role of a planetarium? Whatare the target groups we really want to attract? Shall we concentrate on the science education, or put more emphasis on the entertainment aspect? Our goal is a planetarium as a multipurpose project – a science, art and entertainment center, “The Heavens for Everybody”. CONFERENCE PROGRAMME CONFERENCE Coordination, Jardin des Sciences, University of Strasbourg, of Strasbourg, University des Sciences, Jardin Coordination, France Strasburg, A new planetarium at the University of Strasbourg : how to be part of a new scientific complex? the University of Strasbourg will be 30 years old in 2012. The University of Strasbourg and its CST entity, the Jardin des Sciences, are developing a new building to communicate about culture, science and society. In the 2015, “Pavillon of Arts and Sciences” will open on the historical campus with an exhibition hall and a new planetarium. Creating a new plan- etarium, using new technologies as part of a new scienti complex in the heart of the university and the city, o many ways to speak about science and its relationship to the society. ? ers newers ff black room Digital Planetariums en route toward a Cosmic Director, Hamburg Planetarium, Hamburg, Germany Planetarium, Hamburg, Hamburg Director, , Exhibitions and Programmes Director, Cite de Director, Exhibitions and Programmes , eld of planetariums and reveal how such immersive fi

16.00-17.30 build do we how of choice: freedom extreme era a new technological planetariums in ma Immerseand Inspire! Perspective. Modern Planetariums are not just windows into the starry sky – they are immersive and interactive simulators of the cosmos. As an example for that, Planetarium Hamburg is also turning around and looking back at our home planet Earth! It o perspectives and connects the universe with us and the conditions for life and cultural evolution on earth in many ways – from science to the arts. The presentation will also look at recent innovations and the in trends theaters can be a unique asset for modern science center CONVENOR PRESENTERS l’espace, Toulouse, France Toulouse, l’espace, Creating a new or reinventing an old planetarium was never as easy as it is today. With 4k, 8k and 3D stereo full dome displays we can easily play it safe just choosing appropriate shows and displaying them within the dome. But is it enough to create a really unique theatre? How do we meet and perhaps exceed the public’s expectations? Should a dome be a purely educa- tional venue,place a of art or just a spherical cinema? How do we focus on content and avoid becoming overwhelmed by huge technological possibilities? Discover the newest ways to make a Planetarium a living venue of science and culture and share your own vision of a modern Planetarium. erent tools, erent we CONFERENCE PROGRAMME CONFERENCE The Museum de de Museum The ff Community manager manager Community ,

Head of Communication Department, Museu Head of Communication , MAY , Multimedia Designer/Scientific Mediator, Mediator, , Multimedia Designer/Scientific

Communication networks and social media change change networks media social Communication and 6

er users new channels for dialogue and joint creation.

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de Ciències Naturals de Barcelona, Barcelona, Spain Barcelona, de Barcelona, de Ciències Naturals aim to o Above all, our aim is that our followers and friends on social media become users and visitors of the museum. social media and website, Museu de Ciències Naturals de Museu de Ciències Naturals social media and website, Spain Barcelona, Barcelona, From monologueto dialogue: Social museums and science 2.0. and evolve continuously. Museums need to make a greater ef- fort to keep pace with these changes. With di Toulouse wants to be a place where visitors can be active. The online component of our museum has adopted this outlook, since its reopening four years ago, and uses social media to engage with its visitors. The online museum is a museum space in its own right. Online mediation and content are articulated around several platforms. After three years of trials with this new approach, the museum has thoughts to share on what it takes to operate successfully online.

Museum de Toulouse, Toulouse, France Toulouse, Museum de Toulouse, When the museum visitors and the museum professional interests. shared around meet communities 2 THURSDAY THURSDAY 38 THURSDAY 41 c fi This This c results fi MAY IMAGINARY IMAGINARY “We call them 6 2 External Assistant, Mathematisches External Assistant, , Tour Manager, Museumspartner Museumspartner Manager, Tour , Head of project, Conseil Général de Général Conseil Head of project, ,

Forschungsinstitut Oberwolfach, Oberwolfach, Germany Oberwolfach, Oberwolfach, Forschungsinstitut IMAGINARY – Through the eyes of Mathematics. is an interactive math exhibition travelling through Europe since the German year of Mathematics, 2008.It will make a stop in Krakow and Warsaw in The May 2011. heart of the exhibition is the interactive program “Surfer” which visual- izes algebraic surfaces in a beautiful and participatory way. The exhibition straddles the line dividing art and mathemat- ics. Several other interactive stations dealing with computer graphics and symmetries add to the IMAGINARY experience. experience. Sciencereferences ground the experience in sci- ence. PLAY is currently touring the U.S. but will be available in Europe as of March 2012. France Cedex, Périgueux Dordogne, Lascaux, theinternational Arts & Science exhibition. exhibit tackles the mystery of a multiple and subjective reality by demonstrating how art arose in the Paleolithic era and by ex- important most the reproductionsposing scienti and produced since 1940. GmbH, Innsbruck, Austria “We call them Vikings” and “Ötzi – The Iceman”. Vikings”: In collaboration with the Statens Historiska Museum in Stockholm we present this fascinating exhibition which challenges our perceptions of the Viking Age. The exhibition is based on unique artifacts – many of which have never been shown outside Scandinavia. “Ötzi – The Iceman”: The exhibi- tion about the 5.300-year-old mummy includes all informa- tion about the life and death of Ötzi and the newest scienti discoveries in collaboration with the South Tyrol Museum of Archaeology.

2 cient cient ffi – 500m c approach approach c 2 fi ort to rebuild knowledge ff PLAY is a 350m cient and innovative chemistry. , Executive Producer, X3 Productions, X3 Productions, Producer, , Executive ffi , Head of International Department, , Head of International Artist, Mexico City, Mexico Mexico City, Artist, Mexico , eld archaeology. The exhibition connects “Indiana Jones and the adventure of Ar-

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- l their dreams as the important things in life such as Universcience develops new temporary and travelling travelling temporary and new develops Universcience fi “Archaeology: from dig to labs” reveals the scienti of archaeological discoveries, in an e through hands-on exhibits and workshops with explainers. Montréal, Canada Montréal, “Indiana Jones and the adventure of Archaeology” and “Star Identities”. Wars experience”. collective “The PLAY, universcience, Paris, France Paris, universcience, „Did you say Chemistry?” and „Archaeology: from dig to labs”. exhibitions each year in partnership with institutions world- wide. On the occasion of the international year, “Did you say Chemistry?” will take you from the basics up to the new chal- lenges for a cleaner, more e visitors immerses chaeology” exhibition that innovative an is in the science of the world of Indiana Jones to truthful scenarios – the search for treasure, the discovery of artifacts, or their analysis and interpretation. “Star Wars Identities” is an interactive exhibi- tion introducing the disciplines of psychology and genetics by using the universe of Star Wars and its characters as a bridge to reveal these concepts. to fulto friendship, good health and happiness cannot be bought. experience about social interaction created by artist Nacho Rodriguez Bach. Six parlour games such as football and billiards are metaphors for the six universal principles presented. The games are built “larger than life” to interact individually or in groups. Music, sound, murals and bilingual texts complete the CONFERENCE PROGRAMME CONFERENCE They learn quickly,however, that wealth alone is not su c fi atable atable fl lm projec- lm fi ers sensory ff ies, weasels, falcons, fl MTSN presents two small This exhibit o An interactive exhibition about money , Head of Development, Museo Tridentino Museo Tridentino , Head of Development, nancial processes. They carry out various , Producer, CASTOR & SWAN, Paris, France Paris, & SWAN, CASTOR , Producer, fi Exhibition Evaluation, FRida & freD – The Graz – The Graz Exhibition Evaluation, FRida & freD ,

di Scienze Naturali, Trento, Italy Trento, Naturali, di Scienze “Playing with Einstein” and “Space”. hands-on exhibitions: “Playing with Einstein” – about physics (from classical physics to Einstein’s discoveries and theories) and “Space” – an astronomical tour of life in the universe. With a total surface m² each, of 250 they are suitable for centres with exhibition as well halls. as small rooms many Austria Museum, Graz, Children’s Show me the Money! for children ages eight and up. This exhibition functions as a large game. Children receive an electronic bank card to a per- sonal account. As they visit exhibits, children can playfully en- important in gage Exhibition 20X0, Journey into The Future will detail the 21st century and the growing pressure to develop sustainable ways of living. The exhibition will address the global changes of the current century – demographics, globalization, deplet- ing natural resources, climate change and rapid technological development. A Journey through Animal Eyes. immersion into the world of animals. : Visitors are invited to follow an interactive path leading to a couple of large in bubbles (6m diameter/ 3m height), each sheltering a speci jobs to earn money, spend money on goods and save money. type of natural habitat in combination with a 180° tion. In this environment, the visitors will discover the eco- system through the eyes of bees, butter and more, thanks to the exclusive technology ANIMAL COLOR, developed in collaboration with neuroscientists. This exhibit is co-produced by universcience. rst rst ne ne fi fi We c thought and erent actorserent fi ff CONFERENCE PROGRAMME CONFERENCE The Western Western The and a ceiling height of 4m. The of height ceiling a and 2 , Scientific Associate, SK-Stiftung CSC , Scientific Associate, , Founder/Director, Hrát2Objevovat, Hrát2Objevovat, , Founder/Director, MAY , Exhibition Producer, Heureka – The Finnish Heureka , Exhibition Producer, ve to 12 discover that much of how we understand

fi 6 Mega Greek is an interactive exhibition which enables

exhibition will be rented as it is for a very reasonable fee that will be negotiated based on the size of the institution. technology, our democratic decision-making aesthetic our technology, and ideas. 400-500mThe exhibition requires Ceske Budejovice, Czech Republic Czech Budejovice, Ceske Greek. Mega ages children the world is rooted in ancient Greece – in our scienti Science Centre, Vantaa, Finland Vantaa, Centre, Science Exhibition 20X0 – Journey into the Future. world is living in an unsustainable way. are We using too many non-renewable resources, we produce too many emis- sions and we are not committed to equal opportunities for all people in the world. This is the century to change direction. – Cologne Science Center, Köln, Germany Köln, Center, Science – Cologne “How much is the world? The ecological footprint” – The interactive travelling exhibition by Odysseum Cologne. eat, wear clothes and produce thousands of things that de Heureka in spring will You 2011. be captivated by the tre- mendous life-size robotic dinosaurs from Mexico.Come and feel what it’s like to walk among the most awesome creatures in the world. This exhibition is created and produced by Rafael Mr. Estevez. The dinosaurs will be available for tour in autumn 2011. do to use natural resources in a more thoughtful way?

our lives. For a longtime nature seemed to be an unlimited resource. But is this really true? The exhibition explains how the ecological footprint makes our consumption measurable: which renewable resources are available every And year? what are we doing with it? But most importantly, what can di 2 THURSDAY THURSDAY 40 THURSDAY CONFERENCE PROGRAMME CONFERENCE PROGRAMME 26MAY 26MAY THURSDAY THURSDAY 16.00-17.30 orange room , Director, Copernicus Science Centre, 16.00-17.30 purple room , Executive Director, EAZA the European Zoo’s Warsaw, Poland network, Amsterdam, Netherlands venturing outdoors with science Do not lock your ideas inside a science centre or museum mobilizing for social action: The complexities of campaigning within a zoo context. Progres- communication building – there are crowds out there awaiting your workshops, how far can we, or should we, go? sive zoos have substantially altered the fields in which they oper- science shows, or just your time spent answering questions. ate in the past forty years, with a significant increase in biodiversi- ou But what does it take to organize a successful outdoor event for ss ty conservation activities alongside their more traditional cultural large numbers of participants? What are the do’s and don’ts to and social roles. Conservation is a highly political occupation. CONVENOR make it educational, engaging and fun while keeping it safe and CONVENOR Underlying this activity, modern zoos are based on the principles within budget? Organizers of outdoor events will share their of sound science. Science is, in essence, combative and doesn’t experiences with you during this session. make progress without taking a ‘position’. EAZA advocates specific , Director, Perugia Science Festival, , Director Public Engagement, Natural History positions – this presentation will describe how this is implemented Perugia, Italy Museum, London, UK as well asw the benefits and potential pitfalls this entails. Do not lock your ideas inside a science centre or museum When raising important social issues in science centres and , Director, Exibitions, Centre des sciences de building – there are crowds out there awaiting your workshops, museums there is often a question about how far we can or Montréal, Montréal, Canada science shows, or just your time spent answering questions. should go in presenting an issue, stating an opinion and ask- But what does it take to organize a successful outdoor event for ing visitors to take an active role. This approach is viewed by Sexually Transmitted Diseases: Should we always scare people? large numbers of participants? What are the do’s and don’ts to some as counter-productive and contrary to the objective of How far can a science center go when talking about sexuality make it educational, engaging and fun while keeping it safe and allowing the visitor the freedom to make up their own minds. with adolescents? The question arose repeatedly during the within budget? Organizers of outdoor events will share their This panel session, based on different case studies related development of “Sex: the exhibition that says it all!” presented experiences with you during this session. to environmental of public health issues, will discuss various at the Montreal Science Centre. This subject is very important for methods used to advance nature-related arguments. This ses- teens in light of the bombardment of social messages of a sexual PRESENTERS sion is part of Ecsite’s Nature Group program. nature as well as the choices and risks associated with sexuality. Our exhibition portrays a positive image of sexuality where no PRESENTERS topic is taboo rather than using the frightening images normally , Director, House of Experiments, Ljubljana, Slovenia associated with public health campaigns. Young people have Where even the sky is no limit. There are institutions that run been very receptive to our approach. , General Director, Royal Belgian Institute of only outdoors Science events and some that prefer being inside. Natural Sciences, Brussels, Belgium If the wall in your Science Centre is your limit (and in most cases it is) let’s go outside. There are many innovative approaches for Biodiv… what? Trials and failures in nature campaigns. 20.00-23.00 communicating Science and promotion of Learning one can try, The necessity to protect nature has been demonstrated by adopt and adapt. In order to encourage more people to organise science, but society doesn’t seem to want to take action. Our gala dinner such events and of course also to enhance and improve next reason has to fight against our DNA, as humans have been year’s content of our Sciencetival (organised by the local Sci- destroying nature for their survival since existence. Digging ence Centre) I would like to communicate the ideas with all the deep into the historical roots of our behaviour challenges Join us at the Kubicki Arcades in Warsaw‘s Royal Castle. Not only participants of the session. science centers and museums. What can we learn from this will you have the chance to appreciate a unique venue but you will ‘retro museology’ ? also be able to try fine Polish cuisine prepared in accordance with slow food principles.

42 43 FRIDAY 45 er- ff nd what is is what nd MAY grey room room grey fi ering very simple ff 27 Deputy Head of Education and Deputy Head of Education , , Project Coordinator, Copernicus Science Science Copernicus Coordinator, , Project -

nd out how exciting biology can be. elds as environmental biology, genetics and biochemistry, it fi fi 10.00-11.15 hands-on biology ed ent ent PRESENTERS CONVENOR Centre, Warsaw, Poland Warsaw, Centre, The Copernicus Science Centre is opening a biological laboratory Within 2011. simple experiments on biology, representing di and cheap experiments. I will present some of our “greatest hits” tricks! biological of bag our from will familiarize people with the techniques and equipment used workshops several also organized have we research modern in for teachers from Georgia and Tajikistan o Science Communication Department, Copernicus Science Centre, Centre, Science Department, Copernicus Communication Science Poland Warsaw, Hands-on workshops are dominated by physics, chemistry and engineering experiments. biologists Are biology? about What closed in bio-labs, limited by a need for special equipment? wouldWe like to show the best of short biology experiments which can be used outside labs – in classrooms, science fairs and at home. Join this interactive workshop to happening in the areas of nature and the human body. Come and ned as as ned fi rst is a case fi oor. The objec- The oor. fl This talk will focus Senior Audience Researcher, Science Museum, Museum, Science Researcher, Senior Audience , Explainers Coordinator, Pavilion of Knowledge, of Knowledge, Pavilion Coordinator, Explainers , head of the physics department, universcience, head of the physics department, universcience, , activities editor, House of Experiments, Ljubljana, House of activities editor, ,

a learning experience that is inspiring, engaging and motivat- ing, delivering an LEE is a primary objective of the Museum, but what are its characteristics and are visitors getting it? Lisbon, Portugal Portugal Lisbon, Slovenia Slovenia A panel of professionals will start the debate discussing the previous interventions based on their experience of interaction with visitors in the science centre or museum tive is to stimulate discussion on the learning experience on the basis of concrete personal experiences, confronted with those emerging research. from CONFERENCE PROGRAMME CONFERENCE London, UK Learning experiences at the Launch Pad. on two pieces of audience research on Launch Pad, the Sci- ence Museum’s largest interactive gallery. The study of the use of Audience Research from the start of a project covering early concept testing,through prototyping to summative researchand lessons learnt. The second piece of research, completed last year, asked whether Launch Pad delivers a Life-Enhancing Experience to visitors. De Paris, France France Paris, ec- ff blue room room blue erent organizations from erent ff , PLACES Coordinator, Ecsite, Ecsite, Coordinator, , PLACES from 14 di ff

, Director, Centre for Informal Learning and Learning Informal for Centre , Director,

ered to children in museum and afterschool settings will be 10.00-11.15 perspectives two and the visitor: learning ff ed CONVENOR PRESENTERS Brussels, Belgium Brussels, What experiences do visitors seek in museums and science centres? What experiences do museums and science centres encourage? This session is organized byEcsite’s THE Group and focuses on visitors by looking into their experience from the perspectives of researcher and explainer. The two perspectives will present their viewpoints and encourage discussion about the visitors’ role in engagement and learning. The aim will be to open dialogue about research in principle versus how research is presented in practice. will We also question whether there is a dichotomybetween researchers and practitioners – an area which often leads to rigid perceptions about competences. responsibilities and USA San Francisco, Schools, Exploratorium, The results of a three-year study of informal science programs o presented. This study, which was a practitioner-based collabo- education staration of across the US, resulted in a set of design principles underpin- ning high quality programs. The design principles are e tively choices made by educators that lead to the emergence of features of the learning environment valued by the educators: namely engagement, intentionality, innovation, and solidarity. CONFERENCE PROGRAMME CONFERENCE More than one one than More , they are largely ff Chief Technology Chief Technology ,

Advocate, Google Advocate, Michael Jones will be introduced by Kossobudzki. Piotr Visitor. Billionth The billion people search for answers, write to each other, or chat with their friends every day using the Internet. Even when museums are the best answer to the MAY

keynote speech keynote 09.00-10.00

search query, have collections better than any photograph or video, and have the world’s experts on sta

absent from this dialogue. can You search Google but not the Copernicus Museum and you can chat with friends but not the curator of Monaco’s Musée Océanographique.Michael is busy changing this and will share Google’s activities with the audience. 27 FRIDAY FRIDAY 44 FRIDAY 47 MAY er exhibits and activi- exhibits and er ff ers a lot of freedom to ff 27 ts of working with individuals and fi , Event Organizer, Science Museum, Science Organizer, , Event The Science Museum’s temporary exhibi- , Project Manager, Science Center Network, Network, Center Science Manager, , Project

eld Science Museum Jerusalem, Pavilion of Knowledge The Austrian Science Center Network launched a large fi

ties. The project is structured in a modular and open way where in real and virtual elements and activities are connected using a bank-card like tool. This structure o our network partners who can join in the project at any time. I will present the project with a special focus on fostering part- nerships which is a necessity for creating such a multifaceted project. – Ciência Viva and the University of Venice (Italy). will We underline the cultural and organizational aspects of this diverse collaboration. Vienna, Austria Managing net- partnerships national “Grenzgenial”: across works. project about borders, boundaries and limits, translated into the single German word “Grenzen”, in which more than 30 national partners work together to develop and o planning choices. Four museums have been involved in the the in involved been have museums Four choices. planning project – each of them building a model forthe four ideal cities: Museo Tridentino di Scienze Naturali (Italy), Experime ntarium, Bloom London, UK designers fashion with scientists and working Fashion: Trash exhibits. create to tion “Trash Fashion... designing out waste” was developed with a range of fashion designers and scientists over a six-month period. It features exhibits across a range of mediums, includ- ing video, objects and interactive elements. will We explore the challenges bene many and teams from very diverse backgrounds, perspectives, aspirations expectations.and The M.I.C erent muse- erent red room ff erent typeserent of ff , Curator of Visitors, Bloomfield Bloomfield of Visitors, , Curator ts of developing exhibits and exhibi- and exhibits developing of ts fi erent scales. Following the presentations, the scales. Following erent ff

, Curator, Museo Tridentino di Scienze Naturali, Naturali, di Scienze Museo Tridentino , Curator,

10.00-11.15 in partnership: exhibits developing collaborations manage successful to how np these issueswill be explored further in small group discussions participants.with session tions in partnership. Working in partnership can help museums and science centres achieve unique, creative results that would not otherwise have been possible. But partnerships can also be demanding, time-consuming, and bring up cross-cultural challenges. will We highlight some of the major challenges of working in partnership, as well as the potentials for success using examples from three case studies that involve di di partnerships across PRESENTERS CONFERENCE PROGRAMME CONFERENCE CONVENOR Trento, Italy Trento, Through an interactive, participatory session we will explore the challenges, risks and bene Science Museum, Jerusalem, Israel Science The M.I.C. project – networking around ideal cities. (My Ideal City) project aims to support the networking around di exhibition in coordinated a of development the ums that use “virtual worlds” to make citizens aware of urban ed ed fi cult cult ffi Project Coordinator, Coordinator, Project , Head of Natural Sciences Department, Sciences Head of Natural , elds of basic research and the application of plant fi

sciences. WissenschaftsScheune, Cologne, Germany Cologne, WissenschaftsScheune, The WissenschaftSscheune (WiS) is run by the Max-Planck- Institute for plant breeding in Cologne, Germany. Our visitors – from small children to adults – can conduct experiments and activities in a barn and in a show garden with more than 100 crop plant species. will You make interesting discoveries in various Deutches Museum, Munich, Germany Deutches Museum, Munich, For many visitors, biological topics such as genetic engi- neering and molecular biology are interesting but di to understand. Museums can use a broad variety of didactic approachesto deal with biological topics. In exhibitions, which mostly display technical objects, specimens can captivate attention and open people’s eyes. In other cases, magni be to small objects biological too illustrate models much can seen with the human eye. Equipment can be used to give the visitors an idea what a laboratory looks like and how scientists work. CONFERENCE PROGRAMME CONFERENCE erent workshops erent ff uence perception which which perception uence fl erent workshops on all areas ff ers an exciting selection of objects ff Education Manager, Centre for Life, Life, for Centre Manager, Education , Museum Manager, Turm der Sinne, Nurnberg, Nurnberg, der Sinne, Turm Museum Manager, , CEO Assistant, Turm der Sinne, Nurnberg, Germany Nurnberg, der Sinne, Turm CEO Assistant, , MAY

of science. Here we will demonstrate some simple biology activities.The Centre for Life has a suite of 3 teaching labo- ratories. Our laboratories and other educational facilities are used for teaching science to visitors of all ages. have We an extensive schools programme with di 70 on all areas of science. Here we will demonstrate some sim- ple biology activities. Newcastle, UK Newcastle, The Centre for Life has a suite of 3 teaching laboratories. Our laboratories and other educational facilities are used for teaching science to visitors of all ages. have We an extensive schools programme with di 70 enables us to react quickly in potentially dangerous situations or ones that could provide opportunities. In the workshop we will show you how to demonstrate the functions of sensory perception- our most basic biological faculty – using simple supplies or even none at all.

Germany The “Tower of the Senses” o and experiments related to human perception which in turn lead to questions about the reliability of our perceptual system. Using ears, eyes, tongue, nose, and skin, we are permanently absorbing stimuli in our environment. Expectations, knowledge, context and attention constantly in 27 FRIDAY FRIDAY 46 FRIDAY 49 room

, the Flemish ® MAY orange 27 cient and that generate a return in , Deputy Director, Science center NEMO, NEMO, center Science , Deputy Director, ffi -peak periods. -peak ering schemes, and suggestions to attract ff ff , Coordination Manager, Technopolis Manager, , Coordination

erent objectives will be presented. This session will ff

er a concise presentation about a horse on the roof of erent examples of successful and not-so-successful actions er low-cost creative ideas to generate more memberships, ff ff 10.00-11.15 actions and promotional marketing simple the day save can that ff mc Science Center, Mechelen, Belgium Mechelen, Center, Science Sometimes simple and cheap marketing or promotional actions generate a lotresponse of while expensive actions fail. Why? In times of economic crisis it is important to spend money on these tools that are e terms of salesor visitors. What works, what doesn’t and why? Di PRESENTERS CONVENOR Amsterdam, Netherlands Amsterdam, Leap year, Saint Nicolas and the Guinness Book of World Records: Three activities that fascinated press and public. I o science center NEMO in Amsterdam, the biggest chemistry lesson in the world and a promotional activity that can only be successful once every four years. How little money and good ideas help boost the number of visitors and cultivate a image. great with di with o possible joint actions with other tourist attractions, coupons and inventive price o more visitorsduring o green room room green 10.15-13:30 meeting annual general ecsite CONFERENCE PROGRAMME CONFERENCE The Ecsite Annual General Meeting is open to all conference delegates. During the meeting, Ecsite Full Members will modify its statutes, vote to elect the board and PresidentEcsite of vote the budgetfor 2011-2012, and 2012 a report will be presented on Ecsite’s activities in 2010-2011. culties. ffi erson said: “Edu- nancial di ff fi Thomas Je nd ways to deliver highly fi , Chairman of the Programme Council, Council, , Chairman of the Programme , Project leader, Science Museum, London, UK Museum, Science leader, , Project

Copernicus Science Centre, Warsaw, Poland Warsaw, Centre, Science Copernicus democracy. and science Teaching cate and inform the whole mass of the people... They are the only sure reliance for the preservation of our liberty.” Academic freedom is a prerequisite for education. This rule also applies to science centers and/or museums. This must be maintained nowadays amid various social, political and But how? But Science Museum, London, opened atmosphere, a permanent exhibition exploring the science of our changing climate, in This2010. rapidly changing area of contemporary science can be complex and confusing. In attempting to create the gallery experience, the museum had to accurate content that was accessible to the non-specialist and engaging to an audience with a broad range of knowledge and viewpoints. black room CONFERENCE PROGRAMME CONFERENCE ort to promote science education science ort promote to ff , Chairman of the scientific committee, , Chairman of the scientific committee, experience when dealing with such issues. ff , Director, Bloomfield Science Museum Jerusalem, Science Bloomfield , Director, MAY : Academic freedom among academic institutions academic among freedom Academic

academic freedom and science museums and science academic freedom 10.00-11.15 ss

The Bloomfield Science Museum Jerusalem, Hebrew University, University, Museum Jerusalem, Hebrew The Bloomfield Science Jerusalem, Israel The Notion of Academic Freedom in the Context of Science Museums. and of theirfaculties has been the cornerstone of university research and teaching over centuries. The importance of this principle is especially relevant today, as many issues at the frontiers of academics have ideological and even political implications. It is also appropriate to discuss this principle in the context of science museums, which have become major channels of bringing the results and controversial aspects of modern science with the general public. and science literacy in modern society. Science museums produce exhibitions and educational programs on a wide variety of topics of current interest in science and technology. Many of them relate to ideologically controversial issues (genetic engineering, cloning, evolution, climate change, among others). In this context, the ses- sion will focus on the degrees of freedom and limitations curators and museum sta Jerusalem, Israel Science museums have become an important and increasingly visible element in the public e PRESENTERS

CONVENOR 27 FRIDAY FRIDAY 48 FRIDAY 51 er- ff blue room room blue MAY erent eyes eyes erent ff erent professionalserent ff ? ned professional and research 27 fi ections on successful learning situ- learning ections successful on fl erent ff , Director of Exhibition Design, National of , Director c and well-de fi ect on the balance between being instructive and fl erent professionals identify as the ideal approach to , Director, National Museum of Science Science National Museum of , Director, ff

les in order to discuss: a) how do di fi

– or are they di they – or are 12.00-13.15 di through learning at looking eld. Learning also links to the work of many other museum and ed fi professionals: curators, exhibition designers centre and science fundraisers, to name a few. This session willbring together di pro ent spaces exhibitions, or programmes of development the in involved perceive learning; b) what is important for each one them, of and c) what do di nurturing meaningful experiences and meaning-making for visitors? Museum of Science and Technology Leonardo da Vinci, Milan, Italy Leonardo and Technology Museum of Science Learning is at the heart of a museum or science centre’s mission and represents a speci PRESENTERS CONVENOR ations using some Kierkegaard and a dose of passion which is one of the most appealing characteristics when presenting information to people. . The National Museum of Science and Technology in Swe- den has launched a concept to invite “nerds” to present objects from the collection and talk about their areas of expertise. With a back- (contempo- areas diverse exhibition production in several ground in rary art, industrial- and contemporary history, science, etc) Ann has re to reason had leaving elements for the public to discover. and Technology, Stockholm, Sweden and Technology, re personal give will Follin Ann Developing an Developing Older people agree that it’s hard to , Senior Scientist & Senior Exhibition , Senior Scientist & Senior Professor Digital Media, Department of Design, Media, Department of Digital Professor , Head of Public Programmes, Museo , Head of Public Programmes, , The Museo Tridentino has organised a number

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ff 11.15-12.00 co University of Applied Sciences, Potsdam, FH Potsdam, Germany FH Potsdam, Potsdam, Applied Sciences, of University Triple AAA: Attractive – Aware – Ambient. Requirements for link- media. with social games ing understand young people. Facebook, Twitter & co. have changed the way people communicate and learn- especially young adults. How can we excite them? start To an honest and sustainable dialogue with young people, we suggest three components: attract them with suspense, emotion and design focused on the user experience; train their special awareness for the main topics, and integrate their new behaviour into ambient social media. CONFERENCE PROGRAMME CONFERENCE Tridentino di Scienze Naturali, Trento, Italy Trento, Naturali, di Scienze Tridentino How to attract youngsters to a museum: the experience of MTSN in Trento, Italy. of special programmes aimed to 25-year-olds. at 17 From game evenings to silent disco events and theatre shows, the centre is managing to engage youth. Samuela Caliari will present some good and bad examples of how tostimulate group discussion. Developer, Science center NEMO, Amsterdam, Netherlands Amsterdam, NEMO, center Science Developer, Turning on teenagers: challenges and insights. interactive exhibition for and about the elusive teen demographic is a challenge.This presentation talks about the challenges and in- sights gainedfrom creating “Teen Facts”, NEMO’s interactive exhi- tricks presents and tips It on adolescence. of science the on bition how to engage teens, with a special focus on exhibiting sensitive and controversial topics such as sexuality and sexual orientation. erent choices choices erent ff purple room er di er ff erent approaches in in approaches erent ff erent approaches to creating to approaches erent ff , Corporate Communications, Exhibitions Communications, , Corporate , Concept and Text / Exhibitions, Exhibition and Text , Concept uence my life andsuccess? These questions are fl c cases, the sessionpresents the diverse approach- fi What is my place in the society today and in the future?

10.00-11.15 only: people young for exhibitions a new challenge ss and inspire further thought. But what topics really interest young people? Not only what, but how do young people want to discover, recognize, experience and learn? How can they be kept fascinated and interested for the duration of an exhibition visit? Citing speci es and outlines opportunities, as well as risks, in work aimed at to 25-year-oldthe 17- target group. Design in Science and Research, Archimedes, Berlin, Germany Archimedes, and Research, Design in Science Establishing young adults in society: Di exhibits. What factors in pertinent to young adults and can be addressed in exhibitions. di presentationThe at will look interactive exhibits in social studies subjects, drawing from the Centre. Science Copernicus the experience at generation” “Re: CONVENOR PRESENTERS Agency in Science and Research, Berlin, Germany and Research, in Science Agency Young people need the freedom to discover themselves and their world.With thisin mind, what concept, form and design should exhibitions and exhibits have?Surely the methods and insights new information, and obtaining gaining of possibilities experience, should be as open as possible, o CONFERENCE PROGRAMME CONFERENCE Soap bubbles are are bubbles Soap ll a science center with fi Every marketing plan at Exper- How can you get teenagers over the age , General Manager, Odysseum, Cologne, Cologne, Odysseum, Manager, , General ort. will We also test various digital and so- , Vice VD/Deputy Managing Director, Managing Director, VD/Deputy , Vice ff MAY - , Director of sales and marketing, Experimentarium, of sales and marketing, , Director

cial media (Facebook, mobile phone applications) and monitor the results of the campaign. The presentation will include the results and experiences of the Body Worlds campaign. visitors. Germany Odysseum Rap Battle. of 14 involved in science centers and get high media attention in print, TV and the web? Odysseum Cologne started an event called the “Odysseum Rap Battle” in 2009. In their own social media groups, students in the ages eight were to 16 asked to produce a rap that was connected to the topics the of Odys- seum. Universeum AB, Gothenburg, Sweden AB, Gothenburg, Universeum Magical campaign with Magic Bubble Show. so pure and simple; it’s only natural that kids, physicists and mathematicians are their biggest fans. This is how we made an exciting and bubbling campaign to imentarium is based on the same strategy and the marriage of well-tested marketing actions (posters, brochures, etc) and new tools. The marketing of the exhibition Body Worlds will follow our usual plan of action, but this time we will change the timing of themarketing e Hellerup, Denmark new. something old, Something

27 FRIDAY FRIDAY 50 FRIDAY 53 red room MAY erent approaches.erent ff 27 such as open labs, as such dialogue , Head of Science Communication, Communication, , Head of Science , Public Engagement Officer, Barcelona Science Park, Park, Science Barcelona Officer, , Public Engagement The Barcelona Science Park hosts 2,000 scientists,

12.00-13.15 health communicate to how xplore a drug synthesize and research re Barcelona Science Park, Barcelona, Spain Barcelona, Park, Science Barcelona Online and hands-on channels to engage in health re- search. some of whom participate in a wide range of engagement activities on health research, events, fairs, open days, etc. Now PCB is coordinating Xplore Health, anEU portal which offers video games, virtual ex- periments, videos, card games for debating ELSA, protocols of experiments and teacher guides. Come and hear how five museums in Europe and also schools are already working Health! Xplore with PRESENTERS CONVENOR Barcelona, Spain Barcelona, Join this workshop to run an experiment – using real lab equip- ment – as if you were part of an actual research team looking for a treatment for Parkinson’s disease. Science communicators collaborating with scientists experiences of their will share activities interactive and innovative develop to doctors and with cutting-edge people engage to designed biomedical research. You’ll come away with insight about how to spark curiosity for health research using di Science centers are er a unique and multisen- ff Most people understand that small understand small people Most that , Head of education at the University the University , Head of education at , Coordinator of the Training Centre for Teachers, Teachers, for Centre of the Training , Coordinator

Pavilion of Knowledge – Ciência Viva, Lisbon, Portugal – Ciência Viva, Lisbon, Knowledge of Pavilion Science centres: Instructions for use. privileged places for learning. In these places teachers can get a new dimension since they can o sory experience. But teachers must know how to use them! The training of teachers allows both museum professionals and teachers to explore pedagogical materials, exhibits and other resources, practice ways of engaging and discuss how to improve students’ learning. CONFERENCE PROGRAMME CONFERENCE herbs transport water from their roots to the tips of their leaves. But it is far more impressive that this same process oc- curs in Giant Sequoya trees over a distance of over 100m. The vascular system of plants creates a network veins of compos- ing the leaf’s skeleton. Have a close look at this fascinating transport system and prepare your own delicate “net of life”. Botanic Garden, Leopold Franzens University, Innsbruck, Austria University, Leopold Franzens Botanic Garden, A delicate net for life. ered at at ered ff grey room room grey uence their their uence fl n, the main character ffi Gri ction novel. fi , Responsible for Science Education and Education Science for , Responsible , Project Manager, Science Education and Education Science Manager, , Project

12.00-13.15 teacher the best planning together: centres training in science ed a science centre! Communication, Fondazione IDIS – Città della Scienza, Naples, Italy Fondazione Communication, The invisible man: Refraction laws experienced through the narration of a science of the novel The invisible by H.G. man (1897) Wells, observes a piece of glass disappearing and a sheet of paper becoming transparent. This narrative could be the starting point for a new lesson. physics of kind CONVENOR PRESENTERS Communication, Fondazione IDIS – Città della Scienza, Naples, Italy IDIS Fondazione Communication, Training teachers at a science centre or museum is not always easy. Teachers are one of the main protagonists in schools and the ‘specialists’ of teaching. In science centres and museums the protagonist is the public while we consider ourselves more experts in communication than in science. How, then, do we approach teachers and schools? How can we in activities and improve their ideas on what should be taught and with will open short session demonstrations This evaluated? about training teachers and will continue with a discussion about ideas and experiences from all the participants. Help us plan the best possible teacher training course to be o CONFERENCE PROGRAMME CONFERENCE ection on how designers can fl , Designer, Copernicus Science Centre, Centre, Science Copernicus , Designer, er a personal re ff MAY

improve their connection between educators and visitors. Warsaw, Poland Warsaw, Dorota Kulawik will discuss, from a designer’s perspective, the main goal of Copernicus Science Centre; “translating” theory through interactive exhibits. She will discuss the process of designing an exhibition at Copernicus and the importance of close cooperation between content developers, designers and engineers. Drawing from her background of developing exhibi- tions, she will o

27 FRIDAY FRIDAY 52 FRIDAY 55 erent centres erent ff MAY orange room room orange et ff t projects, will be presented. fi 27 , Senior Projects Coordinator, Ecsite, Ecsite, Coordinator, , Senior Projects , Senior Projects Coordinator, Ecsite, Ecsite, Coordinator, , Senior Projects The Nano to Touch project brings scientists

et, an open poster session organized by Ecsite where 15 ff 12.00-13.15 bu projects collaborative np a laboratory space inside the museum/centre’s exhibition area, where the scientist works before the public and answers questions from visitors. Training workshops on communication are foreseen for the researchers working in the open labs. The researchers spend 3/6 months each in the museums/science centers. Brussels, Belgium Brussels, NANOTOTOUCH. into direct contact with the public through the creation of open science labs in six participating museums/science centres across Europe, located in Munich, Gothnburg, Milan, Tartu and Naples. The concept is based on the example of the Deutsches Museum’s Open Lab experience. The project will set up in 6 di Brussels, Belgium Brussels, Are you part of a collaborative project that you would like to talk about in the Ecsite Annual Conference? Propose it for the Project Bu posters from collaborative, non-pro Bring a poster of your project and put it in the dedicated space. will Presenters stays throughoutThe poster up conference. the be present at their poster on Friday May, 12.00 27 and 13.15. PRESENTERS CONVENOR broken fi What do visitors visitors do What How do you oor? Howoor? do you identify local vendors to , Assistant Director, Traveling Exhibition Traveling Director, , Assistant fl and visitors – did both groups identify broken ff , Science Interactives Curator, Thinktank, Birmingham, UK Curator, Interactives , Science gure out how to use it? A recent study using the

fi

erent access levels for explainers, technicians and project ff elements on the road? How do you assess the situation when you aren’t on the do the repairs? The strain on traveling exhibitions is huge. De- termining the cause of the damage and the best resolution can be complicated due to the age of the exhibit, or its location. This conversation focuses on how to anticipate and respond to exhibitions. traveling to damage Operations, American Museum of Natural History, New York, USA York, New History, American Museum of Natural Operations, Fixing broken exhibits on the road. CONFERENCE PROGRAMME CONFERENCE Thinktank exhibition audit system which measures the func- tionality and appearance of exhibits was carried out involv- sta both ing way? same the exhibits the Flemish Science Center, uses an internal website with di managers to report broken exhibits and keep track of the status exhibits of under repair. This system was developed in-house and is still evolving. When is a broken exhibit a broken exhibit? mean when they say an exhibit is broken? Is the exhibit actu- ally not functioning or was it poorly designed so that visitors cannot , ® , ® black room black room Each exhibit which is out of At a science center the sentence ed. The expression typically means that fi , Experience Director, Technopolis Director, , Experience , Senior Programme Developer, Science Science Developer, , Senior Programme

, Deputy Director of Development, Experimentarium, of Development, , Deputy Director

erent methods to cope with both problems. Some methods ff 12.00-13.15 exhibits dealing with broken ex the Flemish Science Centre, Mechelen, Belgium Mechelen, Centre, the Flemish Science Follow up of broken exhibits. order is a disappointment for our visitors. Good internal com- munication is essential to speed up repairs. Technopolis “the exhibit is not working” is a clear signal from the visitor that he/she is not satis either the exhibit is in fact broken or that the visitor did not use the exhibit as intended. At Experimentarium we have tested di have failed and some have been successful. CONVENOR PRESENTERS Hellerup, Denmark The exhibit is not working!! center NEMO, Amsterdam, Netherlands Amsterdam, NEMO, center “Everything is broken!” This is a frequent complaint among visitors to science centres. But equally often, visitors think an exhibit is broken only because they didn’t understand how to use it properly. How do we prevent these two scenarios and give visitors an enjoyable experience? CONFERENCE PROGRAMME CONFERENCE ska, and Sarah Robinson. ń ch in inspirational, in excitingch Centre of the Cell is a science Projects Coordinator, Ecsite, Brussels, Brussels, Ecsite, Coordinator, Projects , c project linked to current health re- fi Projects Coordinator, Jardin des Sciences des Sciences Jardin Coordinator, Projects , , Content Developer, Centre of the Cell, of the Cell, Centre Developer, , Content MAY Director of Learning, At Bristol, Bristol, UK of Learning, Director ,

Participate in a hands-on experiment based on the

Engage and build your own opinion through a dialogue

Come and play with our video games and serious games

– Université de Strasbourg, Strasbourg, France France Strasbourg, de Strasbourg, – Université Play! and carry out a scienti search. with our card games. Belgium Decide! Open Lab! Open techniques used by practicing scientists in their search for new drugs. Collaborators: Marta Fikus-Kry London, UK Connecting science to life.

centre located within research laboratories dedicated con- necting science to everyday life. Scientists and doctors have worked with science communicators to tell their stories of cutting-edge resear biomedical and fun ways via innovative digital exhibits, online games and outreach events. The combination of digital technologies and real-world science creates a unique educational experience. 27 FRIDAY FRIDAY 54 FRIDAY 57 MAY purple room erent approaches erent ff 27 , Innovations in the Communication of Communication in the , Innovations , Science Communicator, National Museum of Communicator, , Science

One of the most important roles of science centres is 12.00-13.15 the future design to tools ss are being tested: discussion games, participative animations, debates, innovative multimedia installations and complex multi- faced projects. A series of examples will be discussedin groups. willWe end the session having a cleareridea of how to transform science centres into tools for designing the future. PRESENTERS CONVENOR Emerging Science and Innovation (Miraikan), Tokyo, Japan Tokyo, (Miraikan), and Innovation Emerging Science Engagement of the general public in discussion about future choice. to provide a forum where people can discuss problems they are facing and try to achieve a consensus about how such problems should be handled in the future. For this purpose, we are holding a series of events called “Conference for Designing the Future.” invite We scientists to these events who provide the latest information and newest perspectives, followed by with participants. discussion a Science, ICS – SISSA, Trieste, Italy and TRACES, Paris, France Paris, Italy and TRACES, Trieste, ICS – SISSA, Science, Science centres can be gathering places where people contribute to the design of a future society. Visitors can be asked to exercise their creativity to shape a world in which they would like to live and express views on future scenarios that science and technol- ogy are opening up. But what are the museographical tools that we are developing to achieve this goal? Di Research Embedding Dialogue Project Manager, Experimentarium, Manager, Project Informal Learning Manager, At Bristol, Learning Manager, Informal , ,

c research is extremely low in Europe. There is a fear that fi indicates that the numbers of women playing active roles in sci- enti interest in science and technology is declining, but at the same time as demands for science and technology-literate gradu- ates grows. TWIST addresses this challenge with an ambitious programme of coordinated activities to raise awareness on the role and representation of women in science and technology throughout science centres and museums in Europe. Activities include public debates, scientist speed-dating, workshops, and institution each interactive exhibition for an creation of the which aims to challenge outdated perceptions. Hellerup, Denmark TWIST Towards Women inScience and Technology. Bristol, UK (EDD). Debate and Dialogue Embedding and Debate was a UK-wide collaborative project. The aim of the project was to share skills, techniques andideas for engaging young people, families and adults with discussion, debate and dialogue around contemporary biomedical and other science subjects. This was achieved through developing and delivering four Dialogue Academies. These academies provided training and mentoring and support on the skills, techniques and practi- calities around delivering activities and events which engaged audiences in dialogue and debate about science issues. As part of the training each participant developed and delivered their own dialogue event in their own organisation. CONFERENCE PROGRAMME CONFERENCE c fi ects on ff Department of Education, Department of Education, , ction) exhibit committed to informing fi Communication officer, CIRCE Project Project CIRCE officer, Communication Promotion officer, formicablu srl, Bologna, Italy srl, Bologna, formicablu officer, Promotion , , - The Pathway ConsortiumThe Pathway brings experts together in

c methods? The CIRCE Integrated Project, aims to reach Climate change is a top ten favourite topic inmost media fi ective widespread use of inquiry and problem based eld of science education research and teachers’ communi- ff fi ction” (documentary- research, policy makers and curriculum developers to promote e the science teaching techniques in primary and secondary schools in Europe and beyond. The project team aims to facilitate the development of communities of practitioners of inquiry that will enable teachers to learn from each other. National Museum of science and technology Leonardo da Vinci, da Vinci, and technology Leonardo National Museum of science Milan, Italy Pathway. the ties, scientists and researchers involved in pioneering scienti people about seismic risks in an original way that appeals to young attitudes. The story is based on the major earthquake that took place in April 2009 in L’Aquila, Italy. The documentary includes citizens’ L’Aquila experiences, focusing on the young population’s point of view. The main characters are 12-year-old Marta and her schoolmates, friends and family. Through the eyes of Marta, we can see what happened and in L’Aquila how we can reduce the impact of seismic events. Non chiamarmi terremoto (Don’t call me earthquake) is a „docu- fi thisobjective, highlighting impacts and possible actions in the Mediterranean region. The outcomes will be used to produce a playdecide game focused on the mediterranean features . – Zadig srl, Rome, Italy srl, Rome, – Zadig CIRCE. we come acrossevery day. But only some aspects are usually discussed.. What if now we start considering climate change in a morecomplex and multifaceted way? What if we look at it as a result social of dynamics, economic issues, e human health and manyother criteria with the help of new scienti ne and ne fi exible and and exible c publication in c fl fi CONFERENCE PROGRAMME CONFERENCE Six technical muse- c perspectives. Local Action fi c Culture. PLACES focuses on fi PLACES Coordinator, Ecsite, Ecsite, Coordinator, PLACES , Project manager, Heureka – The Finnish Heureka manager, Project

,

MAY The idea is to bring together secondary school , Director, Technical Museum of Slovenia, Slovenia, Museum of Technical , Director,

PLACES is a four-year EU-funded project to de

-

Science Centre, Vantaa, Finland Vantaa, Centre, Science On the Move! students andteachers, experts, public authorities and NGO’s on dif- ferent levels. The schools create interdisciplinary learning projects, studying the local environment from the perspectives of natural sciences, history and civics, art and health education. A social internet forum is used by students and teachers to upload and share, e.g., stories, photos and ideas. The goal is to create a safe learning community, and to narrow down the gap between the school and the every-day reality of the youth outside school. develop the European City of Scienti the Europe targets: 2020 Employment, research and development, climate change and energy, education, and poverty. Science com- institutionsmunication partnerships will form throughout Europe with policymakers to draft Local Action Plans addressing problemat- ic and controversial issues from scienti Brussels, Belgium Brussels, PLACES. Plans will establish concrete actions . Pilot Activities will test innova- tive approaches to science-based solutions in cities. It all comes together at the PLACES OPEN web platform (www.openplaces.eu). ums joined in a network in order to present the technical heritage of scientists and inventors originating from Central Europe. The main activities of the project are: Science Adventure is an interac- tive game for children from 10-14 that explores the legacy sci- of entists and inventors from Central Europe. Children will test their knowledge, research and compete with their counterparts in other countries. The game is now on a tour. Online lexicon of scientists and inventors of Central Europe is a virtual scienti seven languages. It includes more than 300 scientists.

Ljubljana, Slovenia Central European Science Adventure (CESA). 27 FRIDAY FRIDAY 56 FRIDAY 59 MAY 27 nancial dependency and loyalty fi , Director, Alimentarium Food Museum, Alimentarium Food , Director, , Director, FRida & freD – The Graz Children’s Children’s – The Graz & freD FRida , Director,

nancially, it is without any precondition other than fi

to Nestlé with complete autonomy to choose exhibitions and activities. This duality has advantages and disadvantages: it creates a dynamicframework in which theMuseum preserves its integrity and supports the donor’s image. In this way, the maintaining while challenges new Alimentarium rise to can position. its leadership Vevey, Switzerland Vevey, The Alimentarium and Nestlé: Dependency and autonomy. The Alimentarium, the Food Museum created by Nestlé in is a unique1985, institution. Although Nestlé supports the Museum to awaken interest and educate people on the subject of food. The Museum juggles challenge they presented to the project. Based on this ex- ample, we will highlight some keypoints in the organization of financial and institutional partnerships necessary to en- sure an adequate level of freedom for the exhibit designer and the institution. Museum, Graz, Austria Museum, Graz, Should a children’s exhibition about money accept sponsor- ship from a casino? What about a mutual fund company? Museums of all sizes are limited by their sources of funding. These limitations can beeven further restricted by an un- easy relationship with sponsors. Do museums have the free- dom to decline sponsorship because their own values are not in line with those of prospective sponsors? Using real examples, this talk explores the thin line of this (im)possible relationship. erent de-erent blue room room blue ff harder to juggle to harder the di , Chief Executive Officer, Centre for Life, Life, for Centre Officer, , Chief Executive This session will present a specific example , Exhibitions Designer, Cité de l’espace, Toulouse, France Toulouse, Cité de l’espace, , Exhibitions Designer, c examples learned institutionsc lessons by France, in fi

14.30-16.00 integrity centre balancing science and donor objectives ma Switzerland and Austria.Switzerland and Newcastle, UK Newcastle, The best funding comes with very few conditions attached. But this doesn’t happen very often. Today’s sponsors are increasingly demanding and there is a real skill in ensuring that a science museum’s objectives are not lost to a sponsor’s even requirements. is It mands of a number of sponsors on one project. This session explores some the of challenges facing our sector and looks speci at PRESENTERS CONFERENCE PROGRAMME CONFERENCE CONVENOR An example of a challenging financial and institutional partnership. of a challenging financial and institutional partnership . We will analyse the context of this project and the structure of the various partnerships involved. will We focus on the c research. The exhib- fi , Education and Outreach Manager, Science Science Manager, and Outreach , Education In October 2009, Science Gallery teamed up with

13.15-14.30 break lunch its presented provocative and controversial ideas. will We present visitor feedback collected via Twitter, comment cards and through conversations with designers and Science Gallery mediators. Ireland Dublin, College, Trinity Gallery, What if? a range of speculative designers to develop WHAT IF... a unique participative exhibition that asked visitors to imagine future emerging on scienti based scenarios CONFERENCE PROGRAMME CONFERENCE , Head of Exhibition Project Department, Department, , Head of Exhibition Project , Head of Exhibition Department, Royal , Head of Exhibition Department, Royal , Curator, Museo Tridentino di Scienze Naturali, Naturali, di Scienze Museo Tridentino , Curator, MAY The My Ideal City project inquired how technolo- erent solutions relating to climate change, as well

ff In November the 2010, Royal Belgian Institute of

“2050” is a collective, interactive multimedia presenta-

Belgian Institute of Natural Sciences, Brussels, Belgium Brussels, Sciences, Belgian Institute of Natural How can the public’s vision of the future establish research programs? participated Sciences Natural the experience involving an in public called “Positive vision on Biodiversity”. Based on the Century“21th Hall” Town format, citizens, artists, philoso- phers, journalists, industrialists, and scientists brainstormed a vision of what could be a desirable future for biodiversity. This vision is the root of a new research program by the Euro- pean Platform for Biodiversity Research Strategy. Trento, Italy Trento, My Ideal City. gies could be used as a way to establish a relationship of col- laboration with citizens, in particular by imagining the future of their city. The result has been a three-dimensional, immersive exhibition, representing the four cities involved (Trento, Copen- hagen, Jerusalem, and Lisbon). universcience, Paris, France Paris, universcience, The world in 2050: A tool to design energy and mobility sce- narios. tion that invites visitors to make choices, by voting either “Yes” or “No”, to di as their own behaviour and ways of consuming. The result corre- sponds to three possible scenarios: social utopia (+2°C), techno- logical utopia (+3°C), and a “laissez faire” approach (+4°C). The scenario elected by the group represents a picture of the world in around with 2050 a commentary by a forecasting expert.

27 FRIDAY FRIDAY 58 FRIDAY 61 ecting ff y by a panel ective public fl red room ff MAY c Culture. Concrete science fi 27 , PLACES Coordinator, Ecsite, Ecsite, Coordinator, , PLACES

, Observatory Science Communication, Communication, , Observatory Science , Director, Wissenschaft im Dialog, President, President, im Dialog, Wissenschaft , Director, , Consultant, Amsterdam, Netherlands Amsterdam, , Consultant,

, Learning and Audience Development Director, Director, Development , Learning and Audience

14.30-16.00 14.30-16.00 concern”: whom it may “to and policymaking participation citizen issues and technology in science ss participation models. policymaking in science and technology issues? Concrete data says no. Changing this situation requires structuring and strengthening of aim the is This level. local the at policies communication science a number of EU projects such as PLACES, which is developing the concept of the European City of Scienti of workshop leaders, followed by practical participants from by work workshop followed leaders, of who will use examples and case studies to develop e in society issues will be presented and discussed brie University Pompeu Fabra, Barcelona, Spain Barcelona, Fabra, Pompeu University Thinktank, Birmingham, UK EUSCEA, Vienna, Austria PRESENTERS CONVENOR Brussels, Belgium Brussels, “Understanding”, “engagement”, “participation” – these are common words associated with citizen involvement in science and technol- ogy issues. An increasing number of debates, consultation proc- esses and conferences address science in society issues. But is this leading to more direct citizen participation? Is public input a Impuls-design lms, acted, moder- acted, lms, fi c congress in which fi Every year, the Cité de , Head of Education, Cité de , Head of Education, lm team and TV-jounalists, and team impulslm fi lms, accessible on dedicated terminals c Congress. , Managing Director, Impuls-design, , Managing Director, fi fi

lm clips with youngsters on an experimental and fi

l’espace, Toulouse, France Toulouse, l’espace, Scienti Children’s The scienti the Children’s organizes l’espace children250 participate as real researchers. The congresspro- poses short 20 sessions on an annual theme, including poster sessions, plenary conferences and oral presentations, all made by children. They are guided by PhD students from Toulouse University, a partner the of project. This project is supported by the French Ministry of Education. This successful concept could easily adapted for teenagers. CONFERENCE PROGRAMME CONFERENCE Erlangen, Germany Erlangen, Science Clips for teens produced with teens. tried a new participatory approach to reach teenagers. To- professional a with gether produced participatory basis, with openness to teenage thinking and ideas. Teenagers chose the subjects of the ated and conducted interviews. The result: Thirteen entertain- ing and amusing short in the “Forces nature of Adventure Centre” in Sylt, Germany.

ff Teenagers er. Thater. this is a myth erent social structures, social erent ff ff Dundee Science Centre , Senior Scientist & Senior Exhibition Engaging teens in our science centers. Teens , Learning Manager, Dundee Science Centre, Centre, Dundee Science , Learning Manager, , Senior Vice President and Associate Museum and Associate President , Senior Vice ect our institutions’ failure to reach them. fl

Dundee, UK Saturday Science and Academy. Teen has ran a successful ‘Saturday Science’ programme at a local teenage drop-incentre, and are now training the centre’s sta to deliver science workshops themselves. This project, and sev- eral projects that engage teenagers in science discussion, will be presented along with Dundee Science Centre’s forthcoming ‘Teen Academy’, which will be launched with two new day-long courses: ‘Teen Academy: Science Communication’ and ‘Teen Academy: Business World Workshop’. us, themselves, and the Museum’s audiences; working with them is incredibly rewarding, and rather a lot of fun! Director, Saint Louis Science Center, St. Louis, USA Center, Saint Louis Science Director, Embracing Young People from a minority culture. are often culture a all their own with di learning styles, language and even values that may cause them to stand out in our science centres. This can be even more evident when the teens are not from the majority culture or are from an underserved population. Practical strategies and les- sons learned from the decade-long successful Youth Exploring Science (YES) program at the Saint Louis Science Center will be highlighted. Netherlands Amsterdam, NEMO, center Science Developer, talkin’You to me? have a bad reputation. They are lazy, unmotivated, and uninter- ested in what our institutions have to o becomes evidentonce you’ve found the way to reach them. Some of the keys to engaging teens in NEMO’s exhibitions and programmes will be highlighted. The bottom line? Uninterested teens only re , ® grey room grey CONFERENCE PROGRAMME CONFERENCE rst long-term youth engage- fi , Chief Executive Officer, Technopolis Officer, , Chief Executive , Youth Engagement Coordinator, “Who am I?” Coordinator, Engagement , Youth , Content Developer, Science Museum, London, UK Museum, Science Developer, , Content le project and a fantastic challenge for everyone MAY fi The Science Museum’s

working with teens in science centres in science with teens working 14.30-16.00 14.30-16.00 ss

the Flemish Science Centre, Mechelen, Belgium Centre, the Flemish Science Teens are a cultural group in their own right with unique ways of understanding the world. School systems inmany countries are failing young people even though they are critical to our future. Science centres and informal learning settings can and do play an important role in reducing the barriers to achievement in science and technology. A broad and strategic approach will be presented in this session. While this age group is often a target audience in our institutions, it is often easier to create separate outreach programmes for them. At the beginning of this session, a core set of models and strategies exploring the subject will be presented. Participants will then discuss ways to further engage teenagers. Museum, London, UK Science Project, Ups and downs, ins and outs: curators Teen at the Science Museum. PRESENTERS ment initiative was to invite a group of teens to develop content for an exhibition about the science of identity. It was a high-en- ergy, high-pro involved. learned We that young people will consistently surprise

CONVENOR 27 FRIDAY FRIDAY 60 FRIDAY 63 MAY nd answers or solve fi 27 This is an interactive exhibition This is a travelling exhibition of 500 If you want to address social topics at your Head of program and co-operations, and co-operations, Head of program , We canWe touch, smell, taste, see and hear the Senior Content Developer Exhibitions, Naturalis Exhibitions, Naturalis Developer Senior Content Director, Exhibitions, Montréal Science Centre, Centre, Science Exhibitions, Montréal Director, Partner and Director of Research & Development, & Development, of Research and Director Partner , , ,

ve zones – My Origins, Me, Me and Me You, and Others, and My Montréal, Canada Montréal, Exhibition. Sex: Tell-all A square meters that conveys a positive image of sexuality to visi- tors, answers theirquestions and concerns and introduces them to about the sciencesexuality. of The exhibition is divided into fi Point of View – each of which deals with a single topic and gives visitors a particular experience. Leiden, Netherlands History, Natural – National Museum of Amazing Senses. world around us. At the SENSES exhibition, you get the chance to test it all and compare your senses with others’ – both humans and animals. even You meet senses you don’t have! At SENSES, we challenge you with 40 sensory activities like ‘nec- tarhunter’, ‘berriepicker’ and ‘snake eyes’. problems. Topics include; Materials, Chemistryand your body, Chemistry and nature, action and reaction. The target groups are eight to 14 year-olds and theirfamilies. The exhibition consists of graphics and scenography, hands 25 on workshops, marketing as well as and merchandising material. Continium – Discovery Center Kerkrade, Kerkrade, Netherlands Kerkrade, Kerkrade, Center – Discovery Continium The C Team: are We chemistry. m²) about(750 the role of chemistry in our daily life. The goal is to make visitors aware of the role and importance of chemistry in one’s personal life. and Join the C-Team Dialogue Social GmbH, Hamburg, Germany GmbH, Hamburg, Dialogue Social Enterprise Ongoing Dialogue. centre, you should take a closer look at exhibitions that foster dialogue. Dialogue in the Dark and Dialogue in Silence are now available as less complex versions that can be shown in smaller venues on a smaller budget. “Ötzi- Iceman” the Water Portraits is a multimedia The exhibition takes visitors into ering tribute to the beauty and ff Deputy Director, Stiftung Neanderthal Deputy Director, , Founder, PAS EVENTS s.r.l – events for art for – events s.r.l EVENTS PAS Founder, , Founder, PAS EVENTS s.r.l – events for art and for – events s.r.l EVENTS PAS Founder, , Head of Exhibition Development, Head of Exhibition Development, ,

science, Turin, Italy Turin, science, Water Portraits Project and Wild Wonders of Europe: Inspiring photography for science and art. educational o exhibition and multime- images, photographic Stunning water. of changing shapes dia installations, educational videos and content, a water physics laboratory for kids, and a macrophotography studio-set will disclose the marvelous science behind the life’s most precious element. The second part of our contribution will be dedicated to the presenta- tion of the Wild Wonders of Europe touring exhibitions. UweMuseum für Naturkunde Berlin, Berlin, Germany für Naturkunde Berlin, Berlin, UweMuseum undercover. Parasites: Life the incredible microcosm of parasites, evoking both fascina- tion and revulsion. It gives insight into life cycles, infesta- tion routes and propagation strategies. It also sheds light original 50 evolutionary parasite than their More history. on specimens (in acrylic blocks), taxidermy specimens and live blood-sucking arthropods – are displayed safely behind glass! The exhibition consists of modules with ten topics forming self-contained themed islands that can be adapted space. the available to Museum, Mettmann, Germany About Ötzi, Cave paintings and Evolution. focuses on the clothing andequipment of the oldest mummy. In the centre of the exhibition is a life size reconstructionby Elisabeth Daynès. “Images in the Dark” opens the subterranean ice age treasures for a larger public. This exhibition should be displayed in a completely dark room and be explored using torch lights. “Evolutiontour” is an exhibition in two maritime containers explaining how evolution works. CONFERENCE PROGRAMME CONFERENCE and science, Turin, Italy Turin, and science, Marketing & Sales Manager, Natural Natural & Sales Manager, Marketing , Owner, Grande Exhibitions, Melbourne, Grande Owner, Director and Driver, Mobiles Musik Museum, and Driver, Director , , Have a closer look at Sexual Nature; the This exhibition allows children between the between the children exhibition allows This

Grande Exhibitions specializes in the creation, de- Australia Grande Exhibitions – Museum Quality Travelling Exhibi- tions. sign, production, commercialization and placement of large international travellingexhibitions and fixed exhibition projects with broad cultural appeal. The travelling exhibi- tion portfolio are museum quality, entertaining, education- al, family- orientated and often interactive. Exhibitions are galleries, museums, to entertainment licensed promoters and purpose built exhibition spaces in major cities around world. the Düsseldorf, Germany Düsseldorf, music4kids. ages of four and 99 make music,explore instruments and giant sound sculptures like the Monster Flute and Walking Bass. Players experience the physics of sound and discover various factors affecting an instrument’s pitch while also learning about rhythms, the the ear, voice, and the five instrument groupings. This expandable modular exhibition encompasses 300–3000 sqm. The general noiselevel is minimized with the help of up headphones.to 70 History Museum, London, UK Sexual Nature. though-provoking and intimate The exhibition from new Natural History Museum London. Examining the relation- exhibition evolution, the features between and sex ship over 100 specimens from the Museum’s collections which demonstrate the science of sex. Encounter the aggression of competing for mates and discover how fussy females have the at preconceptions your evolution. Leave male steered door because anything goes in the animal kingdom – and plants aren’t that innocent, either. er, leavinger, it up black room black room ff CONFERENCE PROGRAMME CONFERENCE re session will give you fi Exploring (working Space nd out more. Dossiers on all these fi ies—make their own light. Learn about light. Learn own ies—make their fl re , Projects Officer, Ecsite, Brussels, Belgium Brussels, Ecsite, , Officer, Projects fi MAY , Assistant Director, American Museum of Natural American Museum of Natural Director, , Assistant , Director, Experimentarium, Hellerup, Denmark Experimentarium, Hellerup, , Director, This exhibition describes how life survives under

travelling exhibitions now on extra – part 2 part on extra – exhibitions now travelling 14.30-16.00 14.30-16.00 ight. It celebrates our limitless fascination with exploring beyond ex

extreme environmental conditions: Very hot, very cold, very dry, very little oxygen and very little light. It has been developed and produced by three very active Ecsite members: RBINS, Naturalis and the Experimentarium. Xtremes. to you to make contacts and exhibitions are available on Extra, Europe’s online database for travelling science exhibitions, which is hosted and maintained byEcsite at www.extrascience.eu. PRESENTERS Looking to rent or buy travelling exhibitions? This year, we take another look at current and upcoming travelling science exhibitions across Europe. This rapid- CONVENOR a glimpse of the huge range of exhibitions on o the glowing, mysterious world of bioluminescent animals. glowing,the bioluminescent of mysterious world the boundaries of Earth. Creatures of Light (working title): In the on air, land and throughout the oceans, an incredible range of species—not just the beetles known as title) will open to mark in 2011 the 50th anniversary of human space- fl History, New York, USA York, New History, Exploring space and creatures of light. 27 FRIDAY FRIDAY 62 FRIDAY 65 erent levels ff MAY orange room room orange nancial This success. fi 27 nance, fundraising, etc.) might be an an be might fundraising, etc.) nance, fi ciency can also be increased by joining a net- a joining by ciency increased also be can , Head of Development, National Museum of National Museum , Head of Development, ffi nancial cuts and growing competition for public , Managing Director, SMG Science Center Center SMG Science , Managing Director, fi

14.30-16.00 14.30-16.00 lead outsourcing does freedom: content sustainability? to mc of outsourcing for museum and science center services. work. This panel session will include an introduction an will outsourc- include to session panel work. This ing issues and presentations of latest case studies. option to give the organization the “freedom” and time to devote itself to content. E Science and Technology Leonardo da Vinci, Milan, Italy Leonardo and Technology Science Science centres and museums experience increased pressure during times of operational rising costs Additionally, fundraising. support and and the need to invest capital funds in renewal and expan- sion complicate the challenge to achieve requires management attention and involvement of the whole team; valuable human resources and capacities cannot concen- trate mainly on the content. Outsourcing standard procedures managementand (HR, PRESENTERS CONVENOR Services GmbH, Oberhausen, Germany Services If your car is broken do you repair it yourself? Or do you go to a car repair shop? Outsourcing means to delegate demanding jobs to professionals and to gain – in an ideal world – a higher quality for less money. But it also means to give up a certain amount control of and therefore to take special risks. In this panel you will get a non-ideological overview of di Jan Jan orts, fewer peo- ff ucational framework and associ- and ucational framework oor is covered by four inches of fl , Head of Science Centre Department, Centre , Head of Science oor, huge blocks of melting ice, sheets of sheets of ice, melting blocks of huge oor, fl , Chief Executive Officer, The Association for for The Association Officer, , Chief Executive

ooded ooded fl

ort to help them reduce their carbon footprints. ff ple in 2010 ‘believe’ple in 2010 that climate change is happening, as com- pared to 2005. What we can learn from those who have spent a lifetime seeking to understand what motivates behaviour change? For example, those who work on anti drinking and driv- ing campaigns and drugs and crime rehabilitation programmes. Finally, how can we incorporate this knowledge into our muse- ums to better understand people’s thoughts and concerns in an e Tekniska Museet – Teknorama (National Museum of Science & Science (National Museum of Museet – Teknorama Tekniska Stockholm, Sweden Technology), The KlimaX exhibition about global Climate change. Andersson will reveal a global climate change exhibition that breaks new ground in the creationimmersive of environments. Visitors are required to put on rubber boots before entering the exhibition,where the entire water. The rain, and smoking chimneys create an unforgettable visitor ex- perience and reinforces the ed ated programming of the exhibition. This session will talk about the making of the KlimaX exhibition and what was discovered about the way visitors think about global climate change. Science and Discovery Centres, Bristol, UK Centres, and Discovery Science Dr Penny Fidler will present the latest data from the UK public attitudes surveys that reveal, despite all our e CONFERENCE PROGRAMME CONFERENCE

ff The London London The green room room green uenced our approach to the new gallery? fl , Director General, Royal Belgian Institute of Belgian Institute Royal General, , Director elds such as behavioral as such psychology.elds , Project Leader, Science Museum, London, UK Science Leader, , Project fi

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fi erent? How as a sector can we better understand people’s ff 14.30-16.00 think people the way science: climate ss CONVENOR PRESENTERS at the museum as they examined the thinking and perceptions among visitors. In particular, when visitors arrive ‘fresh’ at the museum, what is their mental model of climate change and how knowledge this has in Thishis session also explores how we can make a visit to a climate science gallery life-enhancing rather than depressing and how visitors can be persuaded to question their own thinking about topics.climate Natural Sciences, Brussels, Belgium Brussels, Sciences, Natural For many years, science engagement professionals across Europe have been helping people explore climate change. as a popu- Yet lation we are not making any major and substantive changes in our lives to seriously reduce carbon. Is it time to do something di thoughts, views and concerns to help them reduce their own car- bon footprint while also giving them the freedom to choose? This session will present research on how our visitors and the general public view climate change, and examine how our exhibitions can bene Atmosphere...Exploring Climate Science Exhibition. science Museum has recently launched an innovative €6 million exhibition on climate science. In this session, Dr Alex Burch reveals some of the intriguing results research of undertaken by sta c fi Created by the co proposes CONFERENCE PROGRAMME CONFERENCE fi Press Officer, Science Centre Centre Science Officer, Press , co produces this original and multi- ies and their natural surroundings. This fi fl Director of Business Development, Minotaur Development, Business of Director ,

MAY y house. The combined “Maze + Live” experience ies is a 500 sq m interactive, walk-through maze fl fl

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experience taking visitors on a journey teeming with friends and foes --revealing the unusual relationship between caterpillars, butter traveling exhibition is available with or without a 150 sq m butterlive Mazes, Seattle, USA Seattle, Mazes, Amazing Butterflies – Mazes and Education. fi Natural History Museum London and Minotaur Mazes, Amaz- Buttering media exhibition which is based on multi-projections of scienti point of view) on maxi-screens using some simple explicatory text and original music. The exhibition combines scienti Immaginario Scientifico, Trieste, Italy Trieste, Immaginario Scientifico, Immaginario Scientifico’s multi-projections exhibitions. Immaginario Scienti content in a creative setting with an artistic and emotional atmosphere. Todaythe Immaginario Scienti multi-projectioneight biol- astronomy, exhibitions about ogy, the history of science, human culture and much more. Content is all completely digitalized and therefore available demand. on 27 FRIDAY FRIDAY 64 FRIDAY 67 blue room room blue MAY c content and fi erent directions? Can we we directions? Can erent ff 27 , Head of Exhibition Project Department, , Head of Exhibition Project , Scenographic Designer, universcience, universcience, Designer, , Scenographic c museographic forms, among others, will be fi

Because the visitor is free to choose among many ee break ff

16.00-16.45 co 16.45-18.15 prey: the hook and the visitors and motivate capture to how ex structure our exhibitions in a non-linear way and use mediation tools to successfully capture and captivate 21st century visitors? Mediation tools such as free visit scenarios, contents with strong highlights speci scenographic display. Based on my experience as a sceno- Paris, France Paris, How does scenographic display impact\,attract and captivate visitors? attractive exhibitions at the Cite des Sciences, he tends to encourage must display scenic Spatial and himself. disperse learning, experimenting and concentration. The challenge is to achieve the perfect balance between scienti PRESENTERS CONVENOR analyzed from both the designer’s and the visitor’s points of view. Do we risk losing visitors by giving them the freedom to wander? Do visitors actually want this freedom? universcience, Paris, France Paris, universcience, How can science centres compete in a world where information is so readily available from many di erence erence ff Both Ecsite Ecsite Both orts in ad- ff erent cultures.erent ff eld science centre erent regions, and the fi ff c exhibits. fi , Director, The Scientific Center of Kuwait, of The Scientific Center , Director, , General Director, Al-Quds University Science Science Al-Quds University Director, , General , Director of Science Policies and Sustainable Policies of Science , Director

dressing common challenges through coordinated responses, responses, through challenges coordinated common dressing based on a spirit of partnership, towards the objective of turn- ing the Mediterranean into an area of dialogue and cooperation, guaranteeing peace and prosperity. The UNESCO’s perspective presented. will be communication science on and Fondazione IDIS, where relevant topics are being explored through interactive scienti Development Division, UNESCO, Paris, France Paris, Division, UNESCO, Development Partnership is both the key word and an imperative for the EuroMediterranean region, which today faces a range of global challenges, local concerns and international opportunities that have the power to shape its future in a democratic way. Science is a powerful force for these countries in their e CONFERENCE PROGRAMME CONFERENCE Center, East Jerusalem, Palestine Center, Sciencecentres are excellent places for dialogue, where diverse cultures canmeet, and where human rights issues, democracy, fundamental freedoms and self-determination can be debated. Other important issues that connect regions are also being addressed such as renewable energy, food and agriculture, information and telecommunication, drug abuse and water. Partnerships can consolidate all these activities. An excellent success example is the trilateral partnership of the science centre at Al-Quds University, the Bloom Kuwait, Kuwait Collaboration Across Cultures: Bridging the Gap. and NAMES share the aims of promoting science centers and establishing knowledge-based societies the only di is that the two organizations operate in di Consequently, science centers from di better understand to need networks centres, these representing each others’ cultures so as to work together, share experiences and voice their expectations of each other. Through conferences like this one, we hope to be able to shed light on how we may establish collaboration. inter-network purple room Executive Director, Ecsite, Brussels, Belgium Brussels, Ecsite, Director, Executive , Executive Committee, Fondazione IDIS Fondazione Committee, Executive , The revolutions pushing democracy in many North icts: Science-based cooperation in the Mediterra-

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14.30-16.00 partnership: the euro-mediterranean centres for science framework a common np The Lisbon Treaty commits the European Union to the “development of a special relationship with neighboring countries aiming to es- tablish an area of prosperity.” This Euro-Mediterranean Partnership aims to infuse the cooperative with new vitality and strengthen the political relationship between the EU and its southern neighbours. Through a number initiatives, of programs and projects, the Lisbon with special development economic sustainable emphasizes Treaty attention energy, transport, to migration, socio-cultural and initia- tives that unite people in intercultural dialogue and mutual under- standing. How can science centres collaborate at the regional level to contribute to this neighbouring policy? Science centre members of Ecsite and NAMES will contribute to this session. – Città della Scienza, Naples, Italy con Beyond Regions. nean Africancountries mean it is more important than ever to pursue the Barcelona process which is aimed at promoting peace, democ- racy and prosperity. I will talk about launching cooperative actions among science centres in the framework of the EuroMediterranean environment, as energy, such partnership topics addressing when reinforce should cooperation Such culture. migrationhealth, and the role of science and culture as tools for dialogue and sustain- able development in the Mediterranean Basin. CONVENOR PRESENTERS t erent erent fi ff erent erent ff erent from from erent nance is ff fi react? And what CONFERENCE PROGRAMME CONFERENCE ff , Director of Development, Vice Chief Chief Vice of Development, , Director erent functions.erent Outsourcing ff , Chief Executive Officer, At-Bristol, Bristol, UK At-Bristol, Officer, , Chief Executive

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people! because you get what you pay for. But the risk is that you de- velop a mercenary relationship with the outsourced company. I certainly would consider sharing of resources with di institutions as an interesting alternative. But there are di easy, whereas outsourcing HR in the true sense of the function should only be done as a last resort. Numbers are di considerations fordi considerations In principle, outsourcing some activities could be a bene

Executive Officer, Experimentarium, Hellerup, Denmark Hellerup, Experimentarium, Officer, Executive Outsourcing is an option for science centers and museums. But b careful! What is the purpose? What do you expect to gain from outsourcing? What will you lose? How will sta about content– can that be outsourced as well? The manage- ment should approach t outsourcing as a project of change. I will try to give an idea of how we approach outsourcing using a few examples from the Experimentarium 27 FRIDAY FRIDAY 66 FRIDAY 69 red room MAY c logistics; “Standard” Facility 27 fi c logistics, standard facility require- fi nd out how to adequately prepare for your Assistant Director, Traveling Exhibition Traveling Director, Assistant fi , , Assistant Director, Travelling Programs, Programs, Travelling Director, , Assistant

16.45-18.15 of movement: freedom exhibitions travelling successful ex American Museum of Natural History, New York, USA York, New History, Natural American Museum of Representatives from three of the largest travelling exhibi- tions programmes talk about their experiences in the plan- ning, production, international tours. execution of and sales to brains their Pick next temporary exhibit or ask questions about how to travel your own shows. The following topics are open for discus- sion: Trans-Atlantic/Trans-Paci PRESENTERS CONVENOR Operations, American Museum of Natural History, New York, USA York, New History, American Museum of Natural Operations, Come listen to experts from the traveling exhibitions world shareall. Featuring speakers with detailed experience in traveling science and natural history exhibitions from around the globe, we will cover a wide range of topics such as trans- Atlantic trans-Paci and ments, specimens or replicas, translations, and more. Reports; translate To or not?; How big is too big?; choice, Topic and what works for me might not work for you. Can Can , Head of Education and International and International , Head of Education uence the future school curriculum even fl , Director of Learning, Heureka – The Finnish Heureka of Learning, , Director

We increasinglyWe speak about the value of partnerships Science Centre, Vantaa, Finland Vantaa, Centre, Science Heureka Learning Centre: Taking an active role in building bridges between informal learning and formal education. a science centre in though they are specialists in informal learning and a place for cross-curricular activities? ––The forthcoming national school curriculum in Finland will put emphasis on cross-curricular topics and social learning. These subjects are already familiar to many science centres. Perhaps we can help! Heureka’s Learning Centre builds a connection to the Finnish school system and establishes new learning practices in close co-operation with industry, government and schools. CONFERENCE PROGRAMME CONFERENCE Relations, National Museum of Science and Technology Leonardo Leonardo and Technology Science National Museum of Relations, da Vinci, Milan, Italy The Centre for Research in Informal Education (CREI) at the National Museum of Science and Technology Leonardo da Vinci. between formal and informal learning institutions. How does this contribute to a much-needed change of paradigm in the ways sciences are taught in school? In 2009, the Museum launched CREIin response to schools’ demand for support. CREI is geared toward the teacher and aims to empower them as action-researchers. and educators nes of the fi grey room room grey Three years ago, NEMO , Head of Science Learning Center, Science Science Learning Center, , Head of Science , Director, Science Center NEMO, Amsterdam, Amsterdam, NEMO, Center Science , Director,

ed 16.45-18.15 of expertise as a zone centre the science in informal learning ts Center NEMO, Amsterdam, Netherlands Amsterdam, NEMO, Center NEMO’s Science Learning Center: A centre of expertise with regard to informal science education. began planning the Science Learning Center. The mission of the Center isto enrich formal science learning by integrating it with informal experiences. Amito describes the rationale behind the Center;Why and how did it come about? What model was used? What does the future have in store for the Center? CONVENOR PRESENTERS Netherlands The main goal of science centres is to captivate a broad audi- ence through science and technology within the con centre. However, this in itself is not enough to sustain relevance in the long run. More and more science centres are developing into centres of informal science learning that actively share knowledge with partners. This session explores the societal role that science centres can play with regard to enhancing the quality of informal science education. How can we further develop our expertise? And how can we translate this into products and services geared to learning? science informal Is it possible to CONFERENCE PROGRAMME CONFERENCE cally as a non- fi , Head Planning, Canadian Museum of Canadian , Head Planning, , Exhibit Designer, Cité de l’espace, Toulouse, Toulouse, Cité de l’espace, , Exhibit Designer, MAY The Canadian Museum of Civilization includes

linear, narrative learning experience for children. Visitors can customize their experience depending on interests, age and developmental suitability. Recently, the museum completed a visitor study gauging the visitor’s response to this free- choice learning experience. The successes and challenges of this model, along with the results of the visitor study, will be discussed France How mobile tools can meet visitors’ needs. help visitors create their own personal visit in a complex sci- ence centre? Cité de l’Espace is involved in an 7th Framework European project called CHESS. This project proposes to create narrative-driven cultural “adventures” which con- tinuously adapt to the visitors using a mobile device with location-based tracking. But what is the optimal design of personalized devices so that they really meet visitors’ needs? a 2,000m2 designed specia exhibition space Civilization, Gatineau, Canada Civilization, Gatineau, Successes and challenges of a non-linear learning ex- perience.

graphic designer, I will compare and contrast, the intuitive and subjective intents at the beginning of a project with the visitor‘s perception at the end. 27 FRIDAY FRIDAY 68 FRIDAY 71 MAY erent from museums museums from erent ff c and social research, fi Georgia has undergone many many Georgia undergone has 27 , Head of Planning and Design Consulting, , Head of Planning and Design Consulting, ers consulting services faces a range of com- , Workshop Coordinator, Copernicus Science Science Copernicus Coordinator, , Workshop ff , Director of Imagineering, MTE Studios, Cape MTE Studios, Cape of Imagineering, , Director

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Town, South Africa South Town, Rewards of creating a new science museum in Saudi Arabia. The development of a new interactive science museum on Studios) (MTE company a by Arabia, Saudi in university campus a based in Cape and Town Dubai, required careful considera- tion of Muslim attitudes towards the history and meaning of science, and policies on language and sensitive issues. This was achieved by developing mutually agreed sub themes, storylines and take-home messages, frequent formal (and informal) multi- cultural discussions, exhaustive scienti system. review peer anonymous an and London, UK History Museum, Natural International museum work: The key ingredient for success. A museum that o plex challenges and risks. When these services are sold commer- cially, complexity increases, both from an ethical and institu- tional risk point of view. Culture applies not only to social mores entities language, also but to including di such as government authorities, corporations, or commercial understandings common reaching importance The enterprises. of cannot be underestimated and will be the focus of this presenta- tion. Centre, Warsaw, Poland Warsaw, Centre, Scienti changes since the collapse the USSR. Copernicus, incollabo- ration with NGOs, launched a project in 2008 with an aim to change the way science is taught in Georgia. The project started with training for a group of Georgian teachers in Poland fol- lowed by a conference in Georgia. As a result the Teacher Train- ing Center was created in Gori and acts as a place of interaction between teachers, science centres and local authorities. Universcience, has an established , Head of Exhibitions and Live Events, Events, , Head of Exhibitions and Live , Director of Regional and International and International of Regional , Director culties. This presentation will focus on what was ffi

Fondazione IDIS – Città della Scienza, Naples, Italy IDIS – Città della Scienza, Naples, Fondazione A Nigerian Science Festival: Adapting theory into practice. Co-organizingscience a festival in Owerri, Nigeria, was a very challenging experience for Fondazione IDIS. The project began in Italy with the training of Nigerian students and then moved to Owerri, where exhibitions were mounted. needed We to modify our plans according to the local cultural setting and some di unforeseen learned during the experience. Action, universcience, Paris, France Paris, universcience, Action, International cooperationChallenges : for successful how. know of transfers international relations.policy policy of combines This objectives of “influence” contributing to french cultural di- plomacy and of income for the institution. Cité des sciences has a diversified experience abroad. International projects are rewarding for both partners, but in each case, the key issue is the adaptation to local context. How to balance between specific “standardization developments? “and What is the response of the institution? I will focus on : the duplication of the Cité des enfants in Dubaï in a shopping Mall, the collaboration with SciBono in Johannesburg for the production of exhibits, and the project of a Palais de la Algéria. in Découverte CONFERENCE PROGRAMME CONFERENCE This work, facilitated by the US Fulbright program, allowed West to make two long visits to Sri Lanka. He raised aware- ness in the science centre world (North America, Europe, and Austro-Asia) to suggest development strategies for the Sri Lanka center. This meant engaging the private sector, educa- tors, and researchers in coordinated support and endorse- ment of the sciencecentre concept. er- ff black room Informal Learning Experi- Learning Informal , President, Informal Learning Experiences, Learning Experiences, Informal , President, Visiting professor, King’s College London, King’s College Visiting professor, ,

rst-hand international experience initiatives. in fi

erences between colleagues present challenges, as does ff 16.45-18.15 relationships: international and rewards challenges opportunities, np CONVENOR PRESENTERS Washington, DC, USA Washington, development. center science New ences worked with the Sri Lanka National Science Foundation on the early development of their national science centre. London, UK Established centres have opportunities to build relationships with emerging centres in developing countries and/or di ent cultural settings. Emerging centres want to learn from es- tablished ones and connect with their ideas and exhibitions. Science centres also work with educational and commercial will these goals. explore common We organizations toward relationships from various perspectives. Speakers in this ses- have sion Cross-cultural collaborations present opportunities and chal- lenges and also reap rich rewards for participants. Cultural di working with other industry sectors and commercial/corpo- rate clients. The experiences shared here will be immensely useful to both established and emerging science centres. ags to to ags fl CONFERENCE PROGRAMME CONFERENCE lling the necessary fi c. How do you ensure the fi , Touring Exhibitions, Natural History Exhibitions, Natural , Touring , Temporary and Traveling Exhibitions and Traveling , Temporary MAY

The Natural History Museum shares its experience of

permits, we’ll cover the logistics to keep in mind when you’re traveling across the Atlantic or Paci safety and integrity of your exhibition while it’s on display? We’ll investigate the questions to ask—and the red Director, The Field Museum, Chicago, USA Chicago, The Field Museum, Director, Sending an exhibition overseas can be a complex process. From choosing a reliable shipping agent to ful Museum, London, UK Freedom is important when applied to content and topic choices. overseeing touring exhibitions. Controversial topics are a bonus for publicity but how controversial is toocontroversial? Are real specimens ‘must-have’ a in touring exhibitions or are they best left on display in the museum?

watch for—when you’re exploring exhibition sites from halfway around the world. 27 FRIDAY FRIDAY 70 FRIDAY 73 nd- fi Informal Informal MAY One aspect of being a good eld and are trained to interact The Universite de Lyon fi 27 c fi ectively encourage informationectively encourage ff , Senior Vice President for Strategic Programs, Programs, Strategic for President , Senior Vice , Director, CCSTI du Rhône, Lyon, France du Rhône, Lyon, CCSTI , Director, , Researcher, University of Tartu, Tartu, Tartu, of Tartu, University , Researcher, nancial resources are extremely scarce-- are pre- fi erent strategies and good examples of how science science how strategies of erent examples good and ective role model for young visitors. Butscientists

ff ff

c world and the general public on subjects relating to fi

ective science communication developed in Estonia --where Estonia in developed ective communication science ective communicators in face-to-face dialogue with a variety ff ff researcher is how much time you spend engaged in actual science. The quality of research usually depends on how much time one spends conducting the research. This means that ing time to engage with the public is all too often dismissed. How can we avoid this? Some tips, tricks and methods for e human and Scientists engaging with the public: Balancing time between public events and one’s research. Di sented. Pacific Science Center, Seattle, USA Center, Science Pacific Portal to the Public: Connecting science-based professionals interactions audiences. with face-to-face public in Science Education institutions are great venues for dialogue between science-based professionals and the public. Visitors see the passion and enthusiasm of scientists for their subject area and get to know scientists as people. The scientists are e also an are specialists in their scienti centres and museums cane with colleagues rather than the general public. My presenta- Communication Science Portal Public’s the on tion to will focus Fellowship that develops science professionals’ ability to be e of audiences. Would you like to talk about it? has developed a new system of opening dialogue between researchers and civil society . This scheme involves a forum between the stakeholders supporting from for discussion scienti transfer from a scientist to public will also be discussed. orange room room orange ection on the social ection social the on fl c culture means that people fi c and technological processes fi If you have a model that works well , Consultant, Amsterdam, Netherlands Amsterdam, , Consultant, , Contemporary Science Manager, Science Museum, Science Manager, Science , Contemporary

c culture? A free scienti fi

16.45-18.15 the public engaging with scientists ss London, UK Moving a model forward. for a fringe audience and you want to move it on to engage new, or larger audiences, where do you start? Hear how the Contem- porary Science team took a live events model targeting adults in the Dana Centre and embedded it into the Antenna gallery for young people. PRESENTERS CONFERENCE PROGRAMME CONFERENCE CONVENOR This session will stimulate critical re responsibility of science centres, museums and other science support organizations meaningfulengagement to engage- ment between scientists and the public. How can we think more strategically about the role of our organizations in scienti question free to feel scienti and issues. Our organizations can increase opportunities for the public to have real engagement with contemporary sci- ence and research. Five case studies will highlight the critical aspects of such engagement. Following the presentations, a general Q&A session will help the audience frame a few questions to subsequently discuss in smaller conversation groups. t fi nd learning learning nd fi er online visitors access to ff , Curator Physics, Geophysics , Curator , Research Chair Professor of NTNU, Director Director NTNU, of Chair Professor , Research

Digital resources have become an essential -

ts and challenges by analyzing some of the joint work of - fi and Geodesy, Deutsches Museum, Munich, Germany Deutsches Museum, Munich, and Geodesy, Sharing educational resources on the web: A case study within the OSR project. component for museums to connect with the public now that the internethas become a primary source of information as well as playing an increasingly important role in education.. Provid- ing delocalized exhibit information also signals new oppor- tunities for cooperation among science centres and museums on subjects of mutual interest. will We present some of the bene institutions.three Taiwan Taipei, Center, Education of Science Social tagging for discovery and recovery of learning objects. The main purpose online of learning objects is to make them more discoverable and interpretable. Users can objects by retrieving or browsing the metadata of the learn- ing objects. Metadata is usually created by experts. Because of the limited vocabulary of metadata, terms do not always each individual’s intuitive understanding of each object. As a result, the usability of learning objects is reduced. The social tagging that allows everyone to describe objects in arbitrary words (tags) has been recognized as a new kind of metadata. Users can discover or recover the objects through their own tags or through public tags. This scenario pushes the barrier of metadata. traditional (www.learningwithATLAS-portal.eu) are examples the presenter will draw on to illustrate \ possibilities for sharing and multina- tional exchange. Participants will be invited to join a discussion on how digital platforms can best o a museum collection and enhance possibilities for interaction with exhibits in the museum. The The green room CONFERENCE PROGRAMME CONFERENCE , Senior Projects Manager, Ecsite, Ecsite, Manager, , Senior Projects , Head of Research and Development and Development , Head of Research MAY

erent online resources to examine how well they facilitate

ff digital platforms for collaboration for collaboration digital platforms and sharing 16.45-18.15 te

Brussels, Belgium Brussels, Panelists will present their own digital platforms and open source projects to show how digital resources can be used by science centres and museums to reach across cultural and institutional borders and build connections with onsite and online visitors. How are active user communities built? What can we do to enhance their professional collaboration and encourage user interaction? Speakers will present di collaboration and sharing, drawing on their extensive experience in online education and science repositories. The Museo della Scienza “Leonardo da Vinci” and the Deutsches Museum will be featured as examples remote of collaboration on educational pathways merging complementary resources universcience. from presentation will showcase several examples of dig- ital platforms for educational resources. The Open Science Resources portal (www.osrportal.eu), the Cosmos portal (www.cosmosportal.eu) and the Learning with ATLAS portal PRESENTERS Greece Pallini, Agogi, Department, Ellinogermaniki Open educational resources for science education.

CONVENOR 27 FRIDAY FRIDAY 72 FRIDAY 75 MAY 27 business bistro copernicus science centre science copernicus only” places and relax in the roof garden with the magic ff 18.15-19.15 bistro the business hour at happy 20.00-24.00 centre science the copernicus nocturne at night view of Warsaw! During the Nocturne you will test Copernicus’ brand new exhibi- tions, open just since November Preview 2010. the planetarium before its public opening and explore the most fascinating “sta CONFERENCE PROGRAMME CONFERENCE Join us at the Business Bistro for a taste of local drinks after a long day of conference sessions. Raise your glasses andenjoy informal conversations with the other participants. rst-time rst-time fi purple room , Head of Education and Science and Science , Head of Education , Director, Kurt Hüttinger GmbH & Co. KG, KG, GmbH & Co. Kurt Hüttinger , Director, , Director, Bruns BV, Bergeijk, Netherlands Bergeijk, Bruns BV, , Director, , Science Centre Consultant, At Bristol, Bristol, UK At Bristol, Bristol, Consultant, Centre , Science

16.45-18.15 exhibition procurement: and the freedom consultant of the creative the role ex Communication Department, Copernicus Science Centre, Centre, Science Department, Copernicus Communication Poland Warsaw, Nuremberg, Germany Nuremberg, CONVENOR Most organisations creating a science centre are buyers. But the commercial fabricator is a skilled supplier with years of experience. So how can we capture the creative impulse of a new organisation while also using a fabricator’s fabricators, safest For the option fullest? is the experience to to build a recurring exhibit exactly as before. But this extin- guishes the creative spark of an emerging organisation inan industry that relies on creativity. By hiring an experienced consultant, Copernicus has written exhibit briefs which allow for innovation but minimize risk. Copernicus has used its fab- ricator’s expertise in balance with the centre’s own innovative approach. PRESENTERS CONFERENCE PROGRAMME CONFERENCE erent segments of the public public segments the erent of ff from 78 science communication or- communication science 78 from ff , Informal Learning Manager, At Bristol, Learning Manager, , Informal Chief Executive, The Association for Science Science for Association The Chief Executive, , MAY

c issues and their impact on society. The aim is to en-

fi At-Bristol in partnership with The UK Association for

courage the co-construction of knowledge by researchers and civil society, stakeholders, experts, and non-experts in the subjects up for debate. What exactly do “co-construction” and “participative activities” mean? How can wecreate conditions and tools which will allow di scienti express themselves? Bristol, UK

and Discovery Centres, Bristol, UK Centres, and Discovery The UK Dialogue Academies for a sharedownership of sci- ence. Science. and Discovery Centres have, for the past two years, been running a national Dialogue Academies to get the nation talking about new advances and discoveries in science. The project trained 130 sta ganizations across the UK in the art of dialogue and facilitation skills so as to enhance the conversation between scientists and the public in their own science centres and museums. 27 FRIDAY FRIDAY 74 SATURDAY 77 MAY 28 , Director, Continium – Discovery Center Center – Discovery Continium , Director,

Kerkrade, Kerkrade, Netherlands Kerkrade, Kerkrade, Discovery Center Continium in Kerkrade was known before the year 2009 as Industrion, museum for industry and society. The museum evolved from a traditional style technological museum to a hybrid of a science museum and a science centre. In the new setup, the visitor learns about the implications of thede- velopmentscience, of industry and society in past, present and future. felt We that re-branding the institution was necessary. lookWe at successes and lessons learned two years after intro- ducing the Continium branding strategy. ected theected ort 2006 in fl ff ts of brand- of ts fi members and members ff Petrosainsscience discovery centre , Director Concept Development, studio klv, studio klv, Development, Concept , Director We willWe discuss potential bene , Head of Communication and PR, Museo , Head of Communication ected in the new corporate identity but creat- fl , Director, Strategic Planning, Petrosains Petrosains Planning, Strategic , Director,

ort is still ongoing with no end in sight. The revised brand ff rst science centre in Germany and is a part of the Deutsches fi Tridentino di Scienze Naturali, Trento, Italy Trento, Naturali, di Scienze Tridentino Re-branding an old museum which is moving to a new building. Museo Tridentino di Scienze Naturali in Trento is heading toward a new science museum project (MUSE) in a new building with a new museological approach. The rebirth of the museum of Tren- to means new brand development. This project will be presented as a case study of the realities and challenges of re-branding. Berlin, Germany identity. Designing building using two examples. The Dynamikum Pirmasens was developed as a science centre with a close link to the identity of the city. Outcomes and experiences in mutual brand-building with respect to city marketing are discussed. The Spectrum Berlin was the Technikmuseum Berlin. The Spectrum is currently undergoing a redesign (planned opening of some parts will We in 2011). dis- cuss the possibilities and approaches of branding the Spectrum as a part of the Technikmuseum – fostering both its own identity and Technikmuseum. the to relationship the CONFERENCE PROGRAMME CONFERENCE Malaysia Kuala Lumpur, Centre, – The Discovery Rebranding Petrosains: The successes and challenges of reshaping the identity of a science centre. was established by PETRONAS in Located 1999. at the footprint of the PETRONAS Twin Towers, it undertook a rebranding e with the aim of a refreshed organizational identity that re strengths, culture, and spirit of the company while also projecting a more contemporary and exciting image to the public. As of 2011, e this image is easily re ing a connection to the spirit and culture of the sta organizational practices are more challenging. will We share this re- branding experience, with examples of the successes and the chal- lenges of trying to reshape an entrenched organizational culture. blue room room blue Liberty Science : potentials and pitfalls : potentials ® , Vice President, Exhibitions and Featured Exhibitions and Featured President, , Vice , Executive Director, Experimentarium, Hellerup, Experimentarium, Hellerup, Director, , Executive

of branding learning institutions of branding learning 10.00-11.15 centres science mc Denmark Several questions must be considered in order to tap the full branding potential of a science centre: What role does the architecture play? What kind of Unique Selling Proposition is at the centre’s heart? Which key attractions does it provide? Short impulse presentations will give an overview of international case studies to trigger imagination and opinions about branding. Dif- involve: development brand centre science approaches to ferent Developing a brand for a pre-existing centre, establishing a new science centre as a brand in close connection to the identity of its host city and branding in cooperation with businesses. Center closed its doors in 2005 to re-evaluate what it thought a sci- ence centre should be and the subjects and approaches that such an institution should wrestle with. It reopened in 2007 with new exhibitions, new architecture and new purpose. This was, in essence, a rebranding of the science centre which began before 2005 and continues to this day. Through its marketing, educational programs, publications, traveling exhibitions and museum planning and design services, it continues to extend this brand. will We review how this was and continues to be accomplished. CONVENOR PRESENTERS USA City, Jersey Center, Science Liberty Experiences, Developing the Liberty Science Center brand. , Professor, , Professor, The recent recent The CONFERENCE PROGRAMME CONFERENCE c information is just as fi c establishment itself as by

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Department of French, and former and former Department of French, of the McLuhan Program Director University and Technology, in Culture Canada Toronto, of Toronto, will be introduced Derrrick de Kerkchove della Citta Luigi Amodio, Director, by Scienza, Naples, Italy MAY usion of pertinent scienti ff

keynote speech keynote 09.00-10.00

governmental dicta (for example the veto of the Bush admin- istration against embryonic research). In medical matters, in particular, innovations often run against corporate interests in maintaining the status quo and facerapid excommunication. The good news is that the apparent transparency supported by the Internet brings many new practices to the fore, allow- ing private citizens to contribute in a valuable way to general knowledge. It could be useful for science centres around the world to support such initiatives and provide tools and an environment in which to do so. threatened by parts of the scienti events involving Wikileaks have shown that government con- trol of information has become less tolerable in some unex- pected countries. Not that there is a correlation between the “revelations” of the siteand rebellions of ordinary people in several Muslim countries. What Wikileaks has achieved – and the theme of this conference may not be entirely innocent of such zeitgeist – is to remind people around the world that they are indeed “free”. However, the free research, circula- di tion and

Navigating among the shoals and reefs of social, state and and social, state of reefs and shoals the among Navigating business controls in science and technology. 28 SATURDAY 76 SATURDAY 79 MAY A group of 28 , Educative Collaborator, Museum of Museum of Collaborator, , Educative The PaleoLAB is a place for touching fossils , Tekniska Museet – Teknorama National National Museet – Teknorama , Tekniska

erent interests made it possible to use Cino4’s Cino4’s use to interests possible erent it made

ff erence in your own organizations! ff Museum of Science & Technology, Stockholm, Sweden Stockholm, & Technology, Museum of Science Longing and dreams – even when deafand blind? people from an organization for the deaf and blind were invited invited were blind and deaf the organization for an from people to Stockholm’s Tekniska museum to become familiar with the exhibits and produce a special live theatre performance in the multi-sensory Cino4.museum’s theatre, Collaboration between di several moving seats, wind, scents, etc., andcombine this with music, imagination and choreography to enhance the performances for both actors and audience. This session shall inspire you to make a di Natural Sciences, Brussels, Belgium Brussels, Sciences, Natural upgrade! Low-cost and experimenting like paleontologists. The tool is dedicated to hands-onactivities and includes open-ended experiments. The way to explore the activities is self-explanatory. A boy named Simon, who is blind, agreed to co-operate with me on the challenge of adapting the PaleoLAB for visually-impaired people. Challenge met! have We already hosted a few groups of visually-impaired people. A Braille version of the (short) texts produced. be will soon red room erwider access ff The Pavilion of Knowledge – Ciência Viva , Access Officer for visually impaired people, people, visually impaired for Officer , Access , Access Manager, Pavilion of Knowledge – Ciência of Knowledge Pavilion Manager, , Access

orts to improve the accessibility of their buildings, ff 10.00-11.15 audiences for large ensuring accessibility ss universcience, Paris, France Paris, universcience, Numerous museums and science centres in Europe have initi- e ated programs and exhibitions for visitors with disabilities. Science centers are often well-equipped – from a technical point view of and in terms of humanresources – in order to o to all types of visitors and satisfy various needs. But there are still areas for major improvement and challenges to overcome. How can science centres become even more accessible? How can we as museums and science centers contribute to the development of more accessible activities? This session will give you a broader and more empathetic understanding of why matters. accessibility PRESENTERS CONFERENCE PROGRAMME CONFERENCE CONVENOR Viva, Lisbon, Portugal Viva, Lisbon, In touch with science! has been working with science centres in European projects for the past ten years. This presentation will feature the work art and math projects: about one two European in accomplished for the Hulda Festival and on nanotechnologies and nano- sciences for Time for Nano. will We explain the communication strategies, the explainers´ role and production of new support materials for children and adults with disabilities which were, in fact, useful for all. You Build a track Use this Elastomo- Build and race land yachts. Try gure out the best design. will We fi Assistant Director, Natur- Director, Assistant , , Activity Leader/Exhibition Manager, Leader/Exhibition Manager, , Activity Science Communication Specialist, Specialist, Communication Science , Assistant Director, Natur-EriebnisPark Graz, Graz, Natur-EriebnisPark Director, Assistant - , ce supplies and test our models in warm, tropi- ffi Educator, Norsk Teknisk Museum, Oslo, Norway Teknisk Norsk Educator, , Project Leader, The House of Experiments, Leader, Project , nd a design for a vehicle of the future?

fi

nd the best mass, size, shape and materials for the object fi use common o cal winds using a hair-dryer. Ljubljana, Poland Ljubljana, Poland Freedom Wheels – Elastomobile Racers. bile recipe to build and race model cars: you need one or two rubber bands, some drinking straws, cue tips, and cardboard. Put ingredients together and mix them with your imagination. Add a pinch of coloring to suit your taste. Enjoy the ride! to to to roll the greatest distance. will You have plenty of random materials with which to experiment. And, who knows, maybe willyou Copernicus Science Centre, Warsaw, Poland Warsaw, Centre, Science Copernicus Freedom Wheels – Land Yachts. your sailing skills in a water-free environment. will You build land yachts and race them to Norway Trondheim, Centre, Science Trondheim Freedom Wheels – Roller Coaster Gravity Cars. for a metal ball to roll down and propel a model car. The track must have at least one loop. Of course you must also build a car. The aim of this activity is to transfer as much as pos- sible of the ball’s energy to the car so that the car moves as far as possible. Austria Graz, Austria Graz, Graz, EriebnisPark Freedom Wheels -”Speedy mice and invincible knights”. will construct both -fast mouse-trap vehicles and cars with a strong body that endure every crash-test. grey room room grey CONFERENCE PROGRAMME CONFERENCE Build rolling objects Build simple cars trying Deputy Head of Education & Science & Science Deputy Head of Education , Senior Specialist, Copernicus Science Science Senior Specialist, Copernicus , MAY erent round objects (buttons, caps, cardboard – ff , Outreach instructor, Technichus, Northwest Invention Invention Northwest Technichus, instructor, , Outreach

freedom on wheels: on wheels: freedom teach that making models 10.00-11.15 ed

Centre, Copernicus Science Centre, Warsaw, Poland Warsaw, Centre, Science Copernicus Centre, Freedom Wheels – Hot Wheels. a variety of di Centre, Science Department, Copernicus Communication Poland Warsaw, Freedom Wheels – Spinning Mass. (wheels? balls? rolls?) and test them using a slope. The aim is wheels, whatnots) as wheels. The focus is on building and testing them to see what kind of wheel is the best for a car. Conduct experiments to achieve a minimalist design for model cars. PRESENTERS CONVENOR

Center, Lulea, Sweden Center, Wheels give us freedom: Freedom to travel and freedom to learn science. Bicycles, skateboards, trains, cars, and escalators use wheels to help us move. When we make models of wheeled de- vices, they help us understand physics and give us the freedom to understand. In this session participants will construct a wide range of modelsfrom materials that are free or charge or quite cheap. Using a totally hands-on, inventive, and active learning approach, active, you learning, smiling. will keep and session this 28 SATURDAY 78 SATURDAY 81 c fi MAY cation of its cation of fi 28 ow of visitors. Lascaux In 1963, was fl erent humanities that coexisted or followed , Art Director, Lascaux General Council of of Council Lascaux General , Art Director, ff , Education Department, Centre for Life, Life, for Department, Centre , Education erent technological innovations and a scienti ff .

essence or the di closed to the public . Since then, the cave’s art has been repro- duced with di Dordogne, Périgueux, France Périgueux, Dordogne, The cave of Lascaux: Pandora’s box and treasure of humanity. wasIn discovered 1940 a monument parietal of art : the cave of Lascaux. What was open was an ecosystem intact. From 1940 installationsto 1963, were carried out to control the circulation of air and water and the monitoring has been deployed to track any modi atmospheric parameters. How to present today a world heritage site that only lab coats can access? What is the role of science in art art science? and in Newcastle upon Tyne, UK upon Tyne, Newcastle Archaeology is one of the most interesting applications of sci- ence. LIFE has worked with both families and adults to examine artifacts, and and scans bones and as photographs aerial such pottery, and use these measurements and observations to importantanswer questions. archaeological each other on Earth, represent a great challenge for cultural establishments. The exhibition “Prehistory(ies): investiga- the tion” of the Museum of Toulouse highlights these issues and all (as innovative most the from discipline, the of techniques the three-dimensional imagery) to more classic ones as the study of sedimentary layers . er- ff green room room green rst temporary fi erent institutionserent in ff , Director, Tunis Science City, City, Science Tunis , Director, , Head of Exhibition, Muséum Laboratoire , Head of Exhibition, Muséum Laboratoire

, Head of Exhibitions, Museu Agbar De Les , Executive Committee, Fondazione Idis- Fondazione Committee, , Executive

10.00-11.15 world: the ancients’ knowing archeology approach can centres science how ed Aigues, Barcelona, Spain Aigues, Barcelona, The Museu Agbar de lesAigües launched its CIttà della Scienza, Naples, Italy CIttà della Scienza, Naples, Science centres can present archeology using modern methodolo- gies, exhibits and new technologies to capture the essence of the ancient world.The session will discuss how di Europe engage family audiences in archeological themes. exhibition, Aqua Romana, in October 2004. It presented di ent topics related to water culture in the Roman period, such as engineering, myths, and laws, uses, displaying archaeological pieces, models and virtual recreations. It was a mission state- ment of our institution: how a museum-based on industrial heritage and funded by a technological company could embrace a holistic point of view on the subject of water. France Toulouse, du Patrimoine, d’Etude et de Conservation Reconstructing the prehistoric worlds, redrawing the various human migrations that settled on Earth, understanding or ap- proaching our ancestors symbolic worlds, questioning human Tunis, Tunisia Tunis, PRESENTERS CONFERENCE PROGRAMME CONFERENCE CONVENOR from from ff c phenomena. We know that that know phenomena. We c fi We knowWe a lot about how people learn. Director of Learning, Science Museum, Museum, Science Learning, of Director , , Professor of Science and Environmental and Environmental of Science , Professor Many museums claim to put learning and audiences

London, UK What does it take to really put learning at the heart of our business? at the heart of their business, but is this true? Can universal a strategic objective of Audience Engagement help sta across an organization understand that delivering life-enhanc- ing learning experiences requires support from everyone? The Science Museum has developed a model to describe what it takes to get to produce life-enhancing experiences. have We learned that it takes a shared common language and the abil- ity to reference and apply learning theories in exhibitions, programmes as well as in queue management and retail product development. Our aim is to create a museum learning ethos. education, King’s College London, London, UK London, education, King’s College Understanding and applying learning theories: Separating sense from nonsense. knowWe how to discourage learning and we know how to make learning easier and harder. know We that people come with scienti about ideas preconceived people can learn with and from other people.However, educa- tional experiences in museums and science centres can be brief, fragmentary and unplanned – so how can learning theories be used to maximize learning without hindering enjoyment? Do we need to take into account of ideas of left/right-brains? Do people have learning styles? What does cognitive challenge like? look black room black room CONFERENCE PROGRAMME CONFERENCE We willWe talk about , Head of Science Learning Center, Science Science Learning Center, , Head of Science , Senior Project Manager Education, Science Science Education, Manager , Senior Project MAY

from practical to theoretical: practical to from in informal contexts learning 10.00-11.15 ed

Center NEMO, Amsterdam, Netherlands Amsterdam, NEMO, Center Learning in a science centre – informal learning – happens dif- ferently than school-based learning. design We our exhibitions and educational programmes to hook our visitors and propel them to explore with all their senses. want We to awaken their curiosity and spark their interest. Often, exhibition designs and educational programmes come about based on previous experience and intuition. In this session we explore the process of creating a theoretical framework for learning in informalcon- texts. How can we use elements of learningtheories to enhance our visitors’ learning experience? PRESENTERS CONVENOR the processes that lead to a handbook on informal learning for the Dutch association of science centres (VSC). The handbook describes the mostimportant learning theories –like Gardner’s multiple intelligences and how they can be used in relation to learning in informal contexts. It also contains good practices on informal learning in the Netherlands. What fundamental questions were asked at the beginning of the process? What choices we made? What are the expected outcomes? And what questions still need to be answered?

Learning Center, Science Center NEMO, Amsterdam, Netherlands Amsterdam, NEMO, Center Science Learning Center, Creating a handbook on informal learning. 28 SATURDAY 80 SATURDAY 83 MAY The presentation focuses on The presentation on focuses 28 erent types of education. How can we ff , Director of International Affairs, Affairs, of International , Director , Professor of science education, Oslo education, science of , Professor

Biases and stereotypes have a subconscious impact

and in the working world. Consequently, the need to develop new approaches and strategies to encourage S&T vocations is increasing. The presentation will draw on research as well as into the potential role of science centres and museums in encouraging young people in undertaking S&T-related studies careers. and University, Norway and Honorary Professor in the Department of Professor Norway and Honorary University, Denmark and Hong University, Copenhagen Education, Science Education Institute of Kong Young people and their interest in science and technology studies: What research tells us. results and perspectives from the project ROSE (The Relevance learn- 15-year-old how looks at which Education) Science of ers relate to science and technology, based on a cooperative, countries. 40 The about from low-cost, grassroots research focus of ROSE is on learners’ S&T-related experiences, interests, andperceptions as well as their attitudes toward school science, science in society, environmental challenges and priorities for their future careers. The presentation will focus on data that about young people’s future plans, which may open interesting possibilities for science centres. Experimentarium, Hellerup, Denmark Robots are only for boys, and girls aren’t interested in tech- nology. on our choices,.. Girls choose certain subjects and boys choose certain subjects. Part of the explanation for this could be our di about perception challenge our biases and help change people’s stereotyped Initiatives science? in (especially)understanding women of such as those taken by the TWIST project help us participate in the process of bringing more women into science careers. This presentation focuses on how new networks can be built to society. in issues target gender c research fi purple room garding the relationshipgarding cient social diversity in studies ffi , Project Manager, universcience, universcience, Manager, , Project elds such as mathematics, as such physics, elds fi , Head of Education and of International and of , Head of Education uencing young people’s choices? Recent fl

er updated information re ff ersubstantial results and considerations about this at t-related studies and careers and careers studies t-related ff &

10.00-11.15 people young of choice: freedom and s ss the international level. The session will present speci PRESENTERS CONFERENCE PROGRAMME CONFERENCE CONVENOR Relations, National Museum of Science and Technology Leonardo Leonardo and Technology Science National Museum of Relations, da Vinci, Milan, Italy Europe must maintain high level and high quality scientists, tech- nicians and engineers. But this objective meets obstacles when it comes to young people and career choices related to science. What are the factors in o studies studies and discuss this issue on the basis their results. The ob- jective is to o between young people and S&T as well as to establish whether science centres and museums can make a contribution improving relationship.this Paris, France Paris, Young people and science and technology-related studies and careers: How can science centres and museums help give young people more freedom of choice in thisarea? Are science and technology-related studies and careers still attractive to young people? European reports reveal a lack of awareness of the wealth and diversity of S&T careers, limited representationfemale in engineering or ICT, and insu c information withc fi Web TV Coordinator, universcience, Paris, France Paris, universcience, TV Coordinator, Web , Cité des sciences has integrated a team of

universcience.TV: “Global media” bridging science news and science centres. science journalists to bring to life a museum space dedicated to science news. The multimedia approach to science newsat universcience, notably Science Actualités along with its exhibi- tion site, website and its new web-TV, universcience.tv – is a good example of integrating online scienti a museum’s science news. A brief analysis of universcience.tv will be presented, showing its original features in relation to the missions and activities of a science centre. and “penances”, which make the task even more emotionally state-of-the-art presentationoverwhelming. discusses This initiatives, developed by science centres andmuseums to help visitors improve their critical thinking and pick out the melody from the noise. cant cant fi c infor- fi CONFERENCE PROGRAMME CONFERENCE orange room room orange Long ago are the c information landscape? fi , Technical Director, Museos Director, , Technical

, Innovations in the Communication of of Communication in the , Innovations

MAY

building bridges between science between building bridges and the media 10.00-11.15

me Científicos Coruñeses, La Coruña, Spain La Coruña, Coruñeses, Científicos Making music from the noise: State-of-the-art initiatives to present science news in science centres. times in which citizens received little or no scienti mation. Science news now reaches citizens in huge volumes through diversity multitude of channels, generating informa- tion noise that makes it hard to distinguish the signi from the irrelevant and the truthful from the false. Health and environment news are often accompanied with “duties”, “guilt” PRESENTERS Science, ICS- SISSA, Trieste, Italy and TRACES, Paris, France Paris, Italy and TRACES, Trieste, ICS- SISSA, Science, anToday, enormous amount of science news reaches the public via a multitude of channels – through television, radio, internet, books, magazines, news agencies and research institutions. Not to mention science centres and museums. This sessionwill explore an old question that must be re-evaluated: What is the role of science centres in the scienti CONVENOR On which aspects should we compete with other media? And on which aspects should we underline our unique features? Which bridges should be built between science centres and the media? Three European examples will be presented toopen discussion and help answer these questions. 28 SATURDAY 82 SATURDAY 85 c fi MAY How do you make 28 erent backgrounds amalgamate backgrounds amalgamate erent The UK Science and Discovery ff , Activities Designer, universcience, universcience, Designer, , Activities Informal Learning Manager, At Bristol, Learning Manager, Informal , , Activities Service Manager, Natural History Natural Manager, Service , Activities

c education within museums.c fi Bristol, UK The UK Dialogue Academy. centre At-Bristol worked in partnership with the Association for Science and Discovery Centres and four other UK science centres to create and run a series of Dialogue Academies in 2009 and One 2010. hundredand thirty participants from 78 science engagement organizations took part, training explainers and education teams in the art of facilitating dialogue with the public in the areas of science and scienti innovation. Museum of Barcelona, Barcelona, Spain Barcelona, Museum of Barcelona, A training model not only for explainers. A joint project of the Museu Agbar de les Aigües (Water Museum), the Museu de Ciències Naturals (Natural History Museum) and the Universitat Autònoma (Autonomous University) in Barcelona shows a way to integrate the educators’ diverse academic backgrounds. The who professionals creative become to educators trains project are able to interpret and evaluate activities, develop strategies based on common concerns and contribute to complex scien- ti Paris, France Paris, communicators. science scientists to From a physician, a chemist and a mathematician work together to create a great and original activity about superconductivity? How can explainers from di their knowledge to help them innovate as a group? At the Cité des sciences et de l’industrie the explainers are the activities designers and are free to adapt exhibition content to all kinds of public with one goal: Make science interesting everyone.for rst rst fi grey room room grey ective to promote an ff ered in their centre. Quality ff Created in the framework of Pilots – Profes- , Senior Researcher and Project Manager, SISSA SISSA Manager, and Project , Senior Researcher , Chief Executive Officer, Sissa Medialab, Trieste, Italy. Medialab, Trieste, Sissa , Officer, Chief Executive

12.00-13.15 freedom explainer training, and professionalism hr explainer’s development? personal The Pilots HUB. sionalization in Learning Technology and Science, a two-year project with the support of theLifelong Learning Programme of theEuropean Union, the Pilots Hub is a platform supporting the explainers’ learning community and is modeled on social networks. What has worked and what is not working in this experiment of web-based, international peer-to-peer learning? PRESENTERS CONFERENCE PROGRAMME CONFERENCE CONVENOR Medialab, Trieste, Italy Medialab, Trieste, Explainers – also known as mediators, museum educators, science communicators, edutainers, pilots, and others – have a strategic role in science centres and museums as facilitators of visitors’ learning, and more recently, as mediators in the dialogue between science and society. Their basic training is usually focused on how to engage the public in the range of activities o training builds explainers’ professionalism and, as a consequence, their freedom to adapt to changing contexts and develop new content, innovative methodologies and original formats for their activities. What kind of training is more e erent contractors under- erent ff and students, VIPs), and visit ff c disciplines over 1000 years), 1000 over disciplines c fi , New Media Developer, Science Museum, Science Media Developer, , New , Director of Imagineering, MTE Studios, of Imagineering, , Director MTE Studios designed and built the Museum of Science

target audience (university sta duration (short). and Technology in Islam in Saudi Arabia. The design needed to take several variables into account: context (on a university scienti (ten campus), content PRESENTERS South Africa Town, Cape Designing a culture-sensitive museum of science in Saudi Arabia. London, UK Toward processes that sustain our contractors’ creativity. The Science Museum recently opened Atmosphere: Exploring climate science, an immersive interactive gallery on the sci- ence behind climate change. di Ten took the development information of 20 points, interactive 17 exhibits, seven videos and the large-scale interactive environ- ment. Despite its success, this project made us questioned whether our processes, developed over thelast 15 years, were still appropriate for this type of project and whether they put too manyconstraints on our contractors’ creativity. blue room blue CONFERENCE PROGRAMME CONFERENCE , Head of Division Hands-On, Vienna MAY

ee break ff

12.00-13.15 12.00-13.15 of engagement: rules exhibits designing interactive co 11.15-12.00 ex

Museum of Technology, Vienna, Austria Museum of Technology, The process of designing interactive exhibits requires open- minded thinking and plenty of creativity. After its launch, the exhibition should be evaluated and a discussion of les- sons learned should take place. The ideal method of review- ing a design process is often handicapped by a project’s or- ganizational framework. Bureaucratic obstacles, conflicting aims customers of and purchasers, and a lack of time and innovative and new creating to challenges are manpower interactive exhibits. How do different institutions deal with this? What are the different points of view of museums and contractors? How can we find new ways to give creativity its place in the design process despite economic and bureau- cratic obstacles?

CONVENOR 28 SATURDAY 84 SATURDAY 87 Designed Designed MAY XperiLAB.be XperiLAB.be During the development of 28 Director, CCSTI, Grenoble, France Grenoble, CCSTI, Director, , ve years. Regular quantitative surveys Senior Educator, XperiLAB.be, Royal XperiLAB.be, Royal Senior Educator, , fi Junior Educator, XperiLAB.be, Royal Belgian Belgian XperiLAB.be, Royal Junior Educator, , ve years operating a science truck. fi

Lessons from from Lessons for the 2005 International of physics, Year the Rhône-Alpes science truck, themed on “Physics and sport”, has travelled around the region for have been held throughout the years. Then, one in 2010, quali- tative survey was done with social scientists. The results point to the link between formal / informal learning and increased cultural activity and also highlight the questions related to “science in society” in the context of science teaching in schools. the XperiLAB.be science truck project, a set of qualitative surveys was posed to its target public; ten to-14-year-old children. The two main objectives of these surveys were to assess general perceptions of science and expectations of a new science truck. This inquiry revealed surprising conclu- sions. Institute of Natural Sciences, Brussels, Belgium Brussels, Sciences, Institute of Natural A preliminary survey: Children’s concepts of science and truck. science expectations a of Belgian Institute of Natural Sciences, Brussels, Belgium Brussels, Sciences, Belgian Institute of Natural Assessingthe new XperiLAB.be science truck. originalhas goals: Bringing contact with in kids scien- the tific method without trying to teach any specific content. After six months of working with schools all over Belgium, we present the results of a first survey. How do kids and teacher react to our product? Did we succeed in meeting expectations?kids’ black room black room Science centres often erent assessment methods methods assessment erent ff ne success in this case? fi , Science Centre Area, Fondazione IDIS Fondazione Area, Centre , Science , Exhibition Development, Royal Belgian Belgian Royal , Exhibition Development,

12.00-13.15 assessment science mobile ou – Città della Scienza, Naples, Italy Mobile science on “disgusting” topics. with exhibitionshost uncomfortable dealing controversial or topics. The idea is to change people’s attitudes or provoke stimulating debate. Beginning with an exhibition about insects and another in development about parasites, we created mo- a bile science program displayed in shopping malls to entertain people of all ages. The content deals with Insects, parasites and food safety. will We show the reactions of people who show. attended the Institute of Natural Sciences, Brussels, Belgium Brussels, Sciences, Institute of Natural Mobile science projects aim to make science popular. Each project has its own target audience and goal, so there is a huge diversity of styles among them – from science trucks to science workshops in Pompei. Di canbe used according to this diversity. will We discover several projects, analyze their targets and goals and assess their func- tionality. What are the criteria for a successful mobile science project? How do we de PRESENTERS CONFERENCE PROGRAMME CONFERENCE CONVENOR ering sci- ff Francois Houÿez ordability drugs, of ff Aa pilot project iso nd a way to talk to each other fi , Executive Manager, Science Center Center Science Manager, , Executive , Manager, Eurordis, Paris, France Paris, Eurordis, , Manager,

Netzwerk, Vienna, Austria Netzwerk, Interactives in a hospital setting. ence centre activities in an acute day clinic for tumour patients in a Viennese hospital. Could this provide distraction and a more positive atmosphere in this tense setting? Could ithelp patients and their companions to understand medical issues, formulate questions for doctors, and deal more freely with disease-related issues? Empowering patients with PlayDecide. will discuss a pan-European project where patients with rare diseases discuss and engage with health care provid- ers, doctors,the pharmaceutical industry and policymakers to create better policy and ultimately better health care for the millions of patients with rare diseasesin Europe. As part of the POLKA project, this bottom-up approach consists of hundreds of debates in European countries, at science centres, museums and other venues. Stakeholderscome together at each event to openly discuss issues such as the a neonatal screening, pre-implantation genetic diagnosis, stem cell research, cross-border care, diagnosis and counseling, and much more. A ering them red room ff CONFERENCE PROGRAMME CONFERENCE , Chief Executive, , Chief Executive, MAY Chief Executive Officer, The UK Association for for Association The UK Officer, Chief Executive ,

freedom to choose, question to freedom issues health-related and understand 12.00-13.15 cult topics which are key to integrating science into society. The ss

panelists will demonstrate the value of science centres working in partnership professionals. with health the freedom to question and the freedom to choose. Each panelist dif- experimental communicating in processes involved been has fi Science and Discovery Centres, Bristol, UK Bristol, Centres, and Discovery Science The world of health bombards us with information, experts, opin- ions, fashions and fads. This panel will present three experimental projects that engage youngpeople and patients by o PRESENTERS CONVENOR project aimed for 16-18-year-olds, funded by the Wellcome Trust and based in Belfast, looks at risk, skin cancer and heart disease. The incidence of melanoma inNorthern Ireland is rising rapidly – does informing pupils of the issues and dangers help them judge the associated risks? Does understanding the genetics of heart disease and family conditions help youth debate the ethical issues surrounding the freedom to know or not to know?

whowhatwherewhenwhy – W5, Belfast, UK – W5, Belfast, whowhatwherewhenwhy Genetics, risk and lifestyle: Can I blame it on my genes? 28 SATURDAY 86 SATURDAY 89 MAY purple room 28 , Executive Director, Ecsite, Brussels, Belgium Brussels, Ecsite, Director, , Executive , Head of Cultural Services, NAUSICAA national NAUSICAA Services, , Head of Cultural

12.00-13.15 centres science making it count: goals development and the millennium np This session will assess the contribution of the science centre community to achieving the United Nations Millennium Develop- ment Goals established in the UN’s Declaration on Environment and Development at Rio de Janeiro The in 1992. Toronto Declara- tion and the UN’s Agenda are 21 also in alignment with the MDGs. This session will identify further avenues for global cooperation to improve science literacy and build citizens’ capacity to achieve the prepare Goals. we else can Development How Millennium the citizens global to and makers next leaders, decision generation of assume responsible stewardship of the planet. PRESENTERS CONVENOR Sea Experience Centre, Boulogne sur Mer, France Mer, sur Boulogne Centre, Sea Experience general the of mobilisation and Education, awareness-raising public toward a more intelligent and sustainable use of the ocean in link with World Ocean Network partnership activities. To sup- about about ff Drawing on research , Exhibitions and Events Officer, Officer, , Exhibitions and Events , Director, WISER (Women in Science in Science WISER (Women , Director,

CONFERENCE PROGRAMME CONFERENCE designed to highlight and challenge gender stereotypes. Sheena will share ideas and activities developed by TWIST which stimulate debate and dialogue that engage and motivate teenage and adult audiences. the key issues to take into account concerning gender. Mar- jolein will introduce the checklist and share the story of its development, which included working with young ‘mystery guests’ who helped to identify issues to consider. Dublin, Ireland College, and Engineering) Trinity Why does a gender imbalance matter?. exploring issues of diversity and gender in contemporary society, Caroline will argue why gender matters, and why it is important to ensure that women play an active role in science technology. and Science center NEMO, Amsterdam, Netherlands Amsterdam, NEMO, center Science A gender checklist for museums and science centres. port the development exhibitions of and educational events NEMO, in collaboration with other Dutch science centres and museums, has created a ‘checklist’ that reminds sta TWIST TWIST orange room room orange ? nd out if we are biased fi

c careers is an important part ? fi , European Projects Director, Director, Projects , European , Research Associate, King’s College London, London, King’s College Associate, , Research

12.00-13.15 biased gender we are if so, what can we do about it can we if so, what ex CONVENOR London, UK Addressing outdated gender stereotypes and encouraging girls in their pursuit of scienti of the work of science centres and museums. But how can we challenge stereotypes if our organizations are also gender biased? Join speakers from Ecsite’s project TWIST -Towards Women in Science and Technology, to and why it matters. will We also share some practical ideas for planning and developing exhibitions that avoid gender stere- otyping and describe a series of programs designed to encour- age debate and dialogue about gender-related issues for teen audiences. adult and PRESENTERS Experimentarium, Hellerup, Denmark Experimentarium, Hellerup, TWIST’‘A in the tale: Events to get girls engaged. (Towards Women in Science and Technology) is an Ecsite project green room room green CONFERENCE PROGRAMME CONFERENCE lm, an exhibit or something fi cant. But how do we navigate the fi , Project Leader, Science Museum, Museum, Science Leader, , Project , Exhibition Developer, “Who am I?” Project, “Who am I?” Project, , Exhibition Developer, , Youth Engagement Co-ordinator, “Who am I?” Co-ordinator, Engagement , Youth , Director of Learning, NMSI, Science Museum, Museum, NMSI, Science of Learning, , Director MAY - erent? What unique ideas will your creative partnership

ff

ts for everybody are signi

fi

experimenting with co-curation experimenting 12.00-13.15 vi

Science Museum, London, UK Science London, UK Museum, London, UK Science Project, PRESENTERS CONVENOR London, UK Putting the visitor at the heart of what we do is essential to the appeal and success of a science centre or museum. But just how far are we prepared to go in applying this principle? How much freedom can we handle? Co-curation is the active involvement of target audiences in all stages of exhibition development. The potential bene

challenges and risks? Join our free-form workshop to co-curate your own cultural product. Will you create a entirely di generate? Join us. This is co-curation – anything can happen! 28 SATURDAY 88 SATURDAY 91 MAY grey room room grey “Nobody knows knows “Nobody We explore the concept 28 c process. fi , Experience Director, Heureka – Heureka Director, , Experience , Director of Public Engagement, Natural Natural of Public Engagement, , Director er our visitors the freedom of failure and manage ff , Technichus, Northwest Invention Center, Lulea, Sweden Center, Invention Northwest , Technichus,

14.30-15.45 fail to freedom ma of experimentation (which is at the core of science) and how failure is an inevitable part of this process which contributes to learning, success. and insight adjustment, new History Museum, London, UK Freedom to fail and the scienti Freedom of failure is an essential partof science and learning. How can we o this conceptin our organizations? Presenters will discuss the suc- cesses and drawbacks of the freedom to fail through examples of management, classes and workshops in which this tactic was used. willWe then exercise our own freedom to fail as we break into small teams to generatesuggestions and guidelines for managing learning and failure. Presenters will lead discussions regarding op- portunities, suggestions and freedom concerns to including about programs. learning in fail PRESENTERS CONVENOR The Finnish Science Centre, Vantaa, Finland Vantaa, Centre, The Finnish Science Freedom to fail and encouraging curiosity. what the experience is worth, but it is better than sitting on your hands (I keep telling myself).” The best way to avoid mis- takes is to do nothing. Having the freedom tofail encourages curiosity anda spirit of trying. c fi Can we c research using our public as fi c experiments. They put their fi c research? In the last ten years over fi Project Leader, Science Museum, Museum, Science Leader, Project , , Senior Scientist & Exhibition Developer, , Senior Scientist & Exhibition Developer, - In 2010, NEMOIn 2010, started its new research programme,

c knowledge. The presentation will focus on how to open fi powers of perception and reaction times to the test, share their DNA and even spit for scienceall – to provide valuable data for scientists. For discussion: how we do it and what do visitors, scientists and the museum gain from the programme? London, UK How visitors can shape and make top-quality science. make our visitors the subject – or even the practitioners – of the highest quality scienti 10,000 visitors to the Science Museum’s ‘Who am I?’ gallery have taken part in real scienti CONFERENCE PROGRAMME CONFERENCE experimental subjects. will We examine the challenges involved and how museum visitors and participating scientists respond to the Science Live initiative. Science Centre NEMO, Amsterdam, Netherlands Amsterdam, NEMO, Centre Science Science Live: Engaging NEMO’s public with real scienti research. Science Live, encourage its public to actively contribute to sci- enti up our institutions to real scienti c c fi fi ip- fl

! oor and will fl What are are What blue room room blue ash drive,ash fl , Director, Science Gallery, Dublin, Ireland Gallery, Science , Director, Consultant, Amsterdam, The Netherlands Amsterdam, Consultant, ,

c achievements and displaying science. They are fi ve-minute presentations (using a

fi er practical insight into how we can open our museums 14.30-15.45 it generate science, display just don’t opening our museums to live research live to opening our museums as subjects using visitors ff vi CONVENOR PRESENTERS Science centres and museums are not only places for celebrat- scientiing Lab in the Gallery: Real research in public space. opportunities scienti conducting and real in challenges the also ideal locations to engage the public with real scienti research. Our institutions are capable of generating their own science. This reverse session will present three innovative approaches that bring scientists to the museum o research in a public setting? This talk will discuss the experiences of Science Gallery Dublin’s Lab in the Gallery series, including ex- periments attraction/desire, about an attention, even and vision experiment involving the drawing of blood from visitors. will We consider the involvement of researchers and the reactions of the public, and discuss the experience and value for the scientists and for the public to live research using our visitors as experimental subjects. The second half of this session will be for participants to give to three over, orover, by speaking on the spot) on the challenges of opening museums to live research. CONFERENCE PROGRAMME CONFERENCE , Chief Executive Officer, ASTC, ASTC, Officer, , Chief Executive , Executive Committee, Fondazione IDIS Fondazione Committee, , Executive

MAY , Director of Public Engagement, Natural Natural of Public Engagement, , Director , Director, SK-Stiftung CSC – Cologne Science Science SK-Stiftung CSC – Cologne , Director,

13.15-14.30 lunch

– Città della Scienza, Naples, Italy – Città della Scienza, Naples, How can we ensure public action in climate change mitigation and adaptation strategies to link with international conventions on climate change? Germany Cologne, Center, The concept of sustainability and its ecological, economic, so- cial and cultural dimensions, as well as the political, economic and social forces required to establish a sustainable global system. governance DC, USA Washington, A Toronto Declaration follow-up and an ASTC, World Ocean Net- work, UNESCO, and Millennium Campaign call to action for sci- ence education to support the Millennium Development Goals.

History Museum, London, UK Tispresentation will look at public awareness- raising and en- gagement in biodiversity conservation linking with the Conven- Biological Diversitytion on partnerships supported the that and International of Biobiversity Year (2010). 28 SATURDAY 90 SATURDAY 93 MAY black room black room ers the capabili- the ers ff 28 Learn advanced methods of presenting an , Head of the show production, Copernicus Copernicus production, , Head of the show , Managing Director, Sky-Skan Europe GmbH, Sky-Skan Europe , Managing Director, , Show Producer, Magian Design Studio, Mirage 3D, 3D, Magian Design Studio, Mirage Producer, , Show

14.30-15.45 experience blower the fulldome mind te Munich, Germany learning. Interactive educational content in a live show. Using a fulldome 3D stereo system to present the example of biological cells hanging in the air immediately in front of viewers is a starting point for a dis- cussion on the power of media in the teaching process. PRESENTERS CONVENOR Melbourne, VIC, Australia Free yourself in virtual world- the power of fulldome 3D stereo In this talk the author presents the 3D animations on the dome and discusses the impact of the fulldome 3D stereo content on perception. viewer Science Centre, Warsaw, Poland Warsaw, Centre, Science The modern fulldome multimedia system is a mind-blowing and truly immersive environment which has the unique ability to surround audiences with multimedia content. This intense expe- rience can be used to impress, move, teach or simply entertain visitors. The fulldome mind blower session o ties of a modern fulldome system. will We discuss how these used.features be can Museo Triden- er some thoughts on ff ve years – sometimes even using fi , Head of Media Communication & PR, Museo , Head of Media Communication erently and both are still needed. Moreover, where ff

what has worked, what hasn’t, and future plans. involved in our programming, Science Gallery has developed a presence in a number of platforms to listen, talk and develop programmes. In this sessionwe willo Tridentino di Scienze Naturali, Trento, Italy Trento, Naturali, di Scienze Tridentino Trento Museum: A case study of digital media. tino di Scienze Naturali began using the web asstrong a com- past the over tool munication CONFERENCE PROGRAMME CONFERENCE online tactics in place of traditional advertising campaigns in newspapers and printed materials. Audience numbers and target groups revealed that the virtual and traditional media be- have very di do we draw the line between communication and promotion through digital media? Case histories from our experience will give good examples to be put to discussion. How can red room Since launching launching Since , Director, CCSTI, Grenoble, France Grenoble, CCSTI, , Director, , Marketing Manager, At Bristol, Bristol, UK Manager, , Marketing , Education & Outreach Manager, Science Gallery, Gallery, Science Manager, & Outreach , Education

14.30-15.45 strategy digital marketing your developing mc Dublin, Ireland College, Trinity Science Gallery: A case study of digital marketing. you use social media and digital marketing to engage your audi- ence? With a target audience of people over age 15 and a grow- ing community of artist, scientists, designers and techno geeks CONVENOR PRESENTERS This session will feature three case studies of how science centres have developed their digital marketing strategies. will We assess their holistic approach, provide tips for understanding online audi- ences and cover a range online of marketing areas. The speakers will discuss their approach to digital marketing. At-Bristol: A case study of digital marketing. their website in October 2009, At-Bristolhas been working to expand its brand and online reputation through its web- site, social media, e-newsletters, SEO and by updating third party sites. This talk will cover what At-Bristol has done since launching its website. It will also include points about appro- priateness of activities according to target audiences and your understanding for tips online some organisational resources, audiences, and future plans for At-Bristol’s online activity. Innovation has has Innovation CONFERENCE PROGRAMME CONFERENCE ts derive from fi What is the organiza- cult balance in exhibit ffi What bene What ect on how these mistakes have Hands On exhibits are about fl Director, Science Center Netzwerk, Netzwerk, Center Science Director, , MAY , Science Centre Consultant, At Bristol, Bristol, UK Consultant, Centre , Science , Director of Education, Teknikens Hus, Lulea, Teknikens of Education, , Director , Deputy Managing Director, Experimentarium, , Deputy Managing Director,

ering the freedom of a structure that is solely based on open-

ff

o processes? ended Vienna, Austria Freedom to fail: Network-wide. tional philosophy/vision allowing freedom of failure and what challenges does this present for management? Sweden Freedom to fail: Who would like to fail? motivating and maximizing learning opportunities. So to learn opportunities. learn to So learning maximizing motivating and from your mistakes is a good thing but too much of this good thing can be de-motivating. The session will present some rules of thumb for achieving this di Freedom to fail: It’s ok to fail. design, with examples of exhibits that allow this degree of freedom. Hellerup, Denmark Freedom to Fail and strategies for innovation. the potential to become a new area of business for science cen- tres to do business. Innovation also involves the freedom to fail. Therefore, thestrategy for implement developing innovation as a new business area must also beinnovative andhave room for mistakes. Using Experimentarium as an example, I will address three of the mistakes we have made so far on our road to creat- ing a new business area and re been turned into successes.

28 SATURDAY 92 SATURDAY 95 , ® Building Building MAY orange room room orange ect internal external and ff rst step in selectingrst in step exhi- an 28 fi , Manager of Exhibits, Technopolis of , Manager , Director of Science Learning and Public of Science , Director , Strategic Planning, universcience, Paris, France Paris, universcience, Planning, , Strategic

ect, not just on visitors and learners, but on partner ect of language on internal and external stakeholders. ff ff . Hannah will explore Dundee Science Centre’s experiences ff 14.30-15.45 14.30-15.45 and images: exhibition titles visitors hook your to how mc Engagement, Dundee Science Centre, Dundee, UK Dundee, Centre, Dundee Science Engagement, The e The names we choose for our programmes and projects have a big e organisations and our most important most our organisations group:stakeholder and our sta with project titles and of how they a PRESENTERS CONVENOR From communication strategy to advertising campaign. a communications strategy is the bitiontitle and visual. This presentation will discuss how to write the Flemish Science Centre, Mechelen, Belgium Centre, the Flemish Science What is an exhibition without a title? Creating a great and attractive exhibition or show is one thing. But then you need a title, a logo, and a poster to advertise your brand new project. How do you pin down the best set of words and an ideal image to summarize your project with punch and attract visitors and partners? Should you take the easy road with a simple title, or is it worthwhile to take a risk with a controversial title? perceptions of the science centre. ned ned fi , Marketing Manager, Heureka – The Finnish Science – The Finnish Science Heureka Manager, , Marketing

CONFERENCE PROGRAMME CONFERENCE considerations. She will try to answer whether there has been a return on investment for using social media over the past eight months. Centre, Vantaa, Finland Vantaa, Centre, Heureka started using social media (mainly and Face- YouTube book) during 2009. But success was limited due to an inde strategy and limited resources. Heureka gave social media another shotin spring with 2010 better results. Heli will explain why the re-launch was successful and the social media direction Heureka plans to take in the future. green room ? , Communication Social Media, , Communication , Chief Executive Officer, Culturetainment Culturetainment Officer, , Chief Executive , Director, Dialogue Social Enterprise GmbH, , Director,

- 14.30-15.45 or substance social media: hype mc Hamburg, Germany Hamburg, The Dialogmuseum began its social media activities in Octo- ber Klara 2010. will give a detailed account of thethe muse- um’s experience withsocial media – right down to budgeting CONVENOR PRESENTERS GmbH, Berlin, Germany There is no longer any question that science centres should be using social media. The real question is how they can optimize its potential. The number of people in Europe using social networks such as blogs, Twitter, Facebook and Youtube etc., has exploded over the last three years. How should science centres respond to this development? How can we make social media an integral part of our communications and marketing strategies? This session will help equip communication managers with the arguments neededto raise resources for establishing social media in their institutions. Neanderthalmuseum, Mettmann, Germany The Neanderthalmuseum Mettmann began using social media such as Facebook, Twitter, Blogs, Flickr in 2010. and YouTube In just eight months, the museum had a proactive approach to social media. Hartmann Mr. will speak about the musuem’s strat- egy and how Neanderthalmuseum is measuring its success. CONFERENCE PROGRAMME CONFERENCE This presentation will give a short

, Show Producer/ Multimedia Designer, Multimedia Designer, Producer/ , Show MAY

c content visualization for an immersive medium fi

Poland Warsaw, of Applied Sciences, University Science Communication for the immersive medium: Produc- tion/development/impact.

overview of the present multifaceted production and research activities in the area of immersion. The creative possibilities and scienti like the digital 360-degree surface will be addressed. The aim is todemonstrate and discuss the impact immersion of and why it can be an enormous advantage to use this type of media in science centres, museums and planetariums. 28 SATURDAY 94 SATURDAY 97 MAY blue room blue rm storylines storylines rm fi 28 ? , Head of Design and Productions, , Head of Design and Productions, , Innovations in the Communication of in the Communication , Innovations , Head of Unit Interactive Exhibits, Triad Exhibits, Triad , Head of Unit Interactive , Head of Exhibitions, Royal Belgian Institute , Head of Exhibitions, Royal , Exhibition Designer and Director, Triad, Berlin, Triad, , Exhibition Designer and Director, , Science Interactives Curator, Thinktank Birmingham Thinktank Curator, Interactives , Science

16.30-18.00 in exhibitions: dramaturgy a help or hindrance vi Museon, The Hague, Netherlands Museon, The Hague, Berlin, Berlin, Germany Stories are a powerful tool, but exhibitions with raise questions about visitors’ freedom to explore content on their own. Should science exhibitions suggest paths or simply let visitors create their own journeys? What motivates visitors to explore an exhibition? Is dramaturgy necessary for us to under- stand what we experience? How can we meet visitors’ needs? Is what they want to experience the same as what we want them to experience? These issues bring visitors’ and designers’ freedom question.into PRESENTERS CONVENOR Germany Belgium Brussels, sciences, of Natural Science Museum, Birmigham, UK Science France Paris, Italy and TRACES, Trieste, SISSA, ICS- Science, ord it? it? ord ff Formative evaluation evaluation Formative , Research and Evaluation Consultant, At-Bristol, At-Bristol, and Evaluation Consultant, , Research ee break ord not to undertake formative evaluation?’ Formative ff ff

15.45-16.30 co CONFERENCE PROGRAMME CONFERENCE will present how research in Science Centres is an increasingly decision-makingimportant planning. for and element Bristol, UK The Value of formative evaluation? can seem costly and time consuming. Can we really a This presentation will argue that the question should be ‘can a we evaluation ensures that exhibits are accessible physically and conceptually to the visitors. This will be illustrated using the framework for formative evaluation used by At-Bristol during the development of the latest exhibition ‘All About Tools Us’. and methods will be outlined and examples from the exhibition will be used to argue that formative evaluation has a demon- strable value in the cycle of evaluation. orts in- ff purple room Petrosains formed a Re- ndings in terms of making fi Strategic planner, Petrosains Petrosains planner, Strategic ,

, Deputy Chief Executive Officer, Techniquest, Techniquest, Officer, Executive , Deputy Chief

erent evaluation approaches including how to conduct visi- ff 14.30-15.45 the highest obtain to how evaluation: organization within your revenues fi tor tracking studies, measure learning outcomes and identify their own evaluation needs. CONVENOR UK Cardiff, In the current economic climate, many museums and science therefore is It budgets. limited with struggling are centres more important than ever for these organizations to wisely prioritize new initiatives. At present, we do not have a united approach to priority evaluation in Europe. Three presentations will serve as a point of departure for a plenary discussion on this key question: How much should we invest in research and evaluation and how does it pay us back? Participants will learn di PRESENTERS – The Discovery Centre, Kuala Lumpur, Malaysia Kuala Lumpur, Centre, – The Discovery Making a business case for research. search unit in 2006, to lead and manage all research e cluding an annual performance study. Originally sited within the Originally within the study. performance sited annual an cluding programs-department, the Research unit has been reassigned to the Strategic Planning Department since The 2010. move is due to the inherent value of research session decisions. This business relevant and well-informed The The ng to the fi CONFERENCE PROGRAMME CONFERENCE ective title and how ff From the brie uence visitor judgment and fl Should marketing play an important , Development Department and MUSE Department and MUSE , Development Head of exhibitions department, Royal department, Royal Head of exhibitions , MAY

, Director of PR, Sales & Marketing, Experimentarium, Experimentarium, of PR, Sales & Marketing, , Director

gures, has been used for communicating chemistry. What is the purpose of the exhibition title? How will the fi

nal result: what are the do’s and don’ts in the creative process

decision making using words and visuals? Museo Tridentino di Scienze Naturali in Italy develops new tem- sciences physical and porary natural exhibitions hands-on in topics each year. Their success is not only and always linked to the title and communication image, although names and pictures play an extremely important role. A series of good and bad examples will be presented along with a description of the process used while selecting communication texts and images. project, Museo Tridentino di Scienze Naturali, Trento, Italy Trento, Naturali, di Scienze Tridentino Museo project, Titles and images for exhibitions: Good and bad examples. visitor perceive it? What constitutesan e do we want it to interact with images? Does a title make prom- ises for an exhibition? What information or feeling should a title communicate? How do we best in Hellerup, Denmark How do we approach exhibition titles at the Experimenta- rium? a copy for advertising agencies to translate words into images, how to pretest visuals with consumer groups, and more. Topics will be approached using the example of the universcience advertising campaign. Communicating chemistry. chemistry. Communicating fi when selecting the title and visual identity of a exhibit? role in the decision-making process of developing a new exhibition? An example will we given where a carrier, like a popular TV series or comic

Belgian Institute of Natural Sciences, Brussels, Belgium Brussels, Sciences, Belgian Institute of Natural The creative process: Do’s and don’ts. 28 SATURDAY 96 SATURDAY 99 MAY black room nding generous nding t organiza- fi fi 28 Experimentarium, plan- is which , Vice Managing Director – Director of – Director Director Managing , Vice erent ways to market fundraising strategies fundraising market to to ways erent

ff , Director for development and network, and network, development for , Director

16.30-18.00 centres and science donors, freedom np a wide range of stakeholders from the public and private sectors as well as explore how creating partnerships between museums without sharing objectives compromising implies companies and freedom or integrity. tions—are currently confronted with the task of of task the with confronted currently tions—are donors. Certain types of funding allow more freedom and focus less on short-term results; this allows science centres and museums the chance to achieve their objectives in a more innovative way. Prospective sponsors, both corporate and individual, are usually in- Therefore, valuable. as supporting perceive they in terested causes these groups must be approached in a strategic way. In this session we willexplore di PRESENTERS CONVENOR universcience, Paris, France Paris, universcience, Science centres and museums –usually non-pro Development, Experimentarium, Hellerup, Denmark Hellerup, Experimentarium, Development, How do manage numerous donors for the same project while keeping an eye on our goal? ning a major renovation within the next three years, receives its funding for new activities mainly from private and public foundations and private companies. One priority for the new centre is to establish an Innovation Center which will function as a business area. This goal would be to strengthen the cen- red room elds in a common fi erent erent ff Educational Manager, Cité de Manager, Educational , , Executive Producer, X3 Productions, X3 Productions, Producer, , Executive erent partners. This session will help ff

, exhibition development project manager, manager, project development , exhibition , Exhibition Development Project Manager, Manager, Project , Exhibition Development , Project Coordinator, Copernicus Science Centre, Centre, Science Copernicus , Coordinator, Project , director, Science Projects, London, UK Projects, Science , director,

, Exhibit Services Director, Exploratorium, San Exploratorium, Director, , Exhibit Services oulouse, France

erent disciplines understand one another better and improve the ff 16.30-18.00 process creative in the freedom testing ex Warsaw, Poland Warsaw, USA Francisco, Canada Montréal, l’espace, T PRESENTERS CONFERENCE PROGRAMME CONFERENCE CONVENOR Copernicus Science Centre, Warsaw, Poland Warsaw, Centre, Science Copernicus Copernicus Science Centre, Warsaw, Poland Warsaw, Centre, Science Copernicus This session is specially designed for content developers, designers, constructors, communicators and marketing specialists. This work- shop session will unite specialists from di creative process. The quality of our products depends on our capac- ity to cooperate within a multidisciplinary team. Imagine an exhibit made by constructors without design or an exhibition sold without marketing. It happens, but it is rarely successful. On the other hand, multidisciplinary cooperation is sometimes full of obstacles and restrictions di from coming di overall creative process. c advan- fi Authentic objects are , Research Scientist, Deutsches Museum, Scientist, Deutsches Museum, , Research

c advantages over pictorial substitutes in an exhibition fi about new controversial technologies.. This presentation will discuss strengths and weaknesses in this new method of visi- research.tor tages for communicating exhibition content. In a cooperative project between Deutsches Museum and the Knowledge Me- dia Research Center, we asked whether authentic objects have speci Munich, Germany Eye movement tracking and analysis. a central component of exhibitions and have speci a psychological model of multiple intelligences. So, despite the limited knowledge about the behaviour of individual visitors, our statistical aggregate gives us a useful overview of the be- haviour of thousands of visitors. Studying grey room room grey CONFERENCE PROGRAMME CONFERENCE , Director, CCSTI, Grenoble, France Grenoble, CCSTI, , Director, , Director Exhibition, Experimenta, , Director MAY

beyond paper and pencil: paper beyond evaluation visitor new methods in 16.30-18.00 re

visitors in science centres is like quantum mechanics: many Too random factors limit predictability. One way to address this problem is through the use of statistics. However, we often lack a enough relevant data to do so. have We installed a system, incorporated into exhibits, 25 which allows us to study visitors in high numbers. The system gives us continuous informa- tion about the special abilities and skills of visitors basedon Germany Heilbronn, Overcoming random results – the value of statistics. PRESENTERS Museum surveys consisting of seemingly endless question- naires are already things of the past. Museum researchers are now free to choose from a variety of qualitative andquanti- tative methods to investigate visitors’ experiences and the behaviours. In this session two new approaches to visitor research will be discussed: will We look at a new system, “Talentsuche,” which is based on a psychological model of multiple intelligences which continuously collects information about special abilities and skills of a high number of visitors over long period of time. will We also investigate visual atten- tion processes during the museum visits by analyzing visitors’ eye-movements via mobile eye tracking.

CONVENOR 28 SATURDAY 98 SATURDAY 101 MAY orange room room orange 28 This is a story of curiosity that killed , Project Manager, Copernicus Science Science Copernicus Manager, , Project , Project Manager, Copernicus Science Centre, Centre, Science Copernicus Manager, , Project

ies (insightful exhibits). will We try to determine the factors fl

16.30-18.00 made never were exhibits that ex that obstruct their freedom. their obstruct that Warsaw, Poland Warsaw, The ontogeny of an exhibit commences from fertilization (revela- tion) which is frequently preceded by an introductory love-play (discussion). The fertilization embryo the exhibit to gives life (idea). Thousands of premature exhibit forms mature (are trans- formed) through the larval stage (prototypes) until they are mature individuals (exhibits) living (standing) in our exhibitions. But some embryos never come to fruition. This session will be devoted to exhibits that were never constructed because of various obstacles: lack of money, technical troubles, anxieties about political correct- ness, etc. will We try to help the embryos grow up by producing hormones (advice) that will transform these embryos into colourful butter PRESENTERS CONVENOR Centre, Warsaw, Poland Warsaw, Centre, A Quantum of Solecism. a Schrödinger’s Cat, how or, the process of developing a suppos- edly simple exhibit unearthed serious controversies present in modern science and resulted in the cancellation of the whole project. Discussion will be based on the case study of an exhibit designed for visitors to observe photons. Conclusions will be generalized based on the broader problem of presenting mod- ern science in the form of interactive exhibits Xplore Health provides a channel er multimedia games, videos, vir- ff Director, BoostEd, Norwich, UK BoostEd, Director, , erent audiences in debate about related issues. ff

Increasing understanding of science by using high-interest areas from current research. of communication for research institutions and aimsto engage a number of di A web site www.xplorehealth.eu will provide a series of mod- ules covering topics including How Drugs are Developed, Skin Cancer, Malaria, HIV/AIDS, Mental Health and Cardiovascular Disease. The modules will o tual experiments, dialogue games and experimental protocols. Various aspects of the modules will be developed foruse in schools and as open labs in Science Centres. CONFERENCE PROGRAMME CONFERENCE importance of considering visitor experience when developing new contemporary science content. c research that green room room green fi ? How can we plan for and t fi This session will Thinktank’s explore session This , Creative Director, Houghton Neal Houghton Director, , Creative , Exhibitions Director, Thinktank, Birmingham, UK Thinktank, Birmingham, , Exhibitions Director, Director – Exhibitions Group, Science Centre Centre Science – Exhibitions Group, Director ,

c research to engage their visitors? Should they be

fi 16.30-18.00 in the news: science bene centres can science me Singapore, Singapore, Singapore Singapore Singapore, Singapore, Topical Science in Tropical Singapore. put up timely and topical exhibitions? The ScienceCentre Sin- gapore shares some of our experience in attempting tocapture the attention of our visitors with exhibitions on topics that are interest. public immediate of and current What is “contemporary science” and how can we engage people with its content? audience-focussed approach to engaging people with contem- porary science through exhibitions and programmes. It will share lessons learned about audience needs, and look at the CONVENOR PRESENTERS Design, Margate, UK How can science centres and museums use current events in scienti a conduit for research institutions to reach their public? And how can science centres encourage visitors to respond to and debate new research? This session will gather panelists from a variety of institutions to present how they have developed scienti around modeled programs exhibits or is ‘in the news’. nan- fi cient funds ffi CONFERENCE PROGRAMME CONFERENCE c operation. Therefore, the fund gives us fi MAY The Sci-Bono Discovery Centre receives its , Development Manager, Heureka – The Finnish – The Finnish Heureka Manager, , Development , Chief Executive Officer, Sci-Bono Discovery Sci-Bono Discovery Officer, , Chief Executive

nancial freedom. This is also a challenge, as most donors

nancial situation. The strategy is to involve companies, fi fi ort aimed at companies and individual donors. The fund was

ff

tre’s tre’s universities and government. have We raised su to get started, but is it possible to fundraise for a new area of business? And how free can we be to follow our strategies wien more than twenty stakeholders are involved? Centre, Johannesburg, South Africa Johannesburg, Centre, Is private sector funding a solution to government control of science centres? funding from the Gauteng provincial government, the private sector and other donors. The reality is that over 90 percent of funding comes from the provincial Department of Education. The result?The Department of Education has complete more more want to know where their money is going. The presentation will share the process and learning points collected along theway. created to provide support during tough times or to be used for projects that fall outside the core budget. The money is not ear- marked for any speci cial control over the science centre. For this reason, Sci-Bono has developed a long-term strategy to increase funding from private companies and reduce its dependenceon government funding. The presentation will look at challenges and strategies situation. this in emerged that Science Centre, Vantaa, Finland Vantaa, Centre, Science What lessons are gained from fundraising campaigns? Heureka’s Jubilee Fund, established in 2009, is a fundraising e

28 SATURDAY 100 SATURDAY 103 MAY 28 20:15-02:00 basen centralny at party farewell pool swimming artistic – central artystyczny 18.00-18.30 18.00-18.30 event closing 18.30-20.00 picnic the science visit to Join us for the closing of this year’s Conference and mark the 2012 Conference Annual Ecsite the of host the to handover – laCité de l’espace in Toulouse, France. You areYou invited to visit the Science Picnic of Polish Radio and the Copernicus Science Centre – Europe’s largest outdoor event dicated to science. Before going home, join us for the Farewell Party in a popular Warsaw club that was formerly a swimming pool! er alterna-er ff At theAt Palais I will talk culties. ffi Explainer, Copernicus Science Centre, Centre, Science Copernicus Explainer, , Head of the Physics Department, universcience, Head of the Physics Department, universcience, ,

Warsaw, Poland Warsaw, A chain is no stronger than its weakest link. about several implements such as guidelines for writing scenarios, show creation timelines as well as training and evaluation procedures. They’ve been introduced in Coper- nicus Science Centre to guarantee high-quality of shows despite a large number of presenters involved in different performances. think We the individual skills and styles of the performers are crucial to the success of a science show. Butit is difficult to focus on individuals’ enrichment when training a large number of people. During the session we will compare Copernicus’ approach with experiences gath- ered from other centres. CONFERENCE PROGRAMME CONFERENCE Paris, France Paris, Lecture demos at the Palais de la découverte. de la découverte, “performances” are much more similar to display they though shows, to than demonstrations lecture a “show” or “theatre” signature too. How do you avoid falling into a repetitive routine? This depends on the performers’ own relationship with the job and to the public. o We tive means of expressing skills in the popularizing of science for lecturers who have di ? purple room Eat a bunch of your favourite Copernicus Science Centre, Warsaw, Poland Warsaw, Centre, Science Copernicus , Activities Editor, The House of Experiments, The House of Editor, Activities ,

16.30-18.00 or both: quantity quality, integrity maintain shows science can how vi Ljubljana, Slovenia candies. and shows Science candies in one go and you might get sick and never eat them again. Or eat them one by one every now and then, introduce new flavours, share them with other people, enjoy the experience, and they will taste better and better timeeach CONVENOR PRESENTERS The sheer numberof science shows performed at science centres can lead to lower quality presentations. There are several reasons for this, for example routine perform- ances, performers who lack skills as well as too little time for quality control and viewer feedback. Many reasons are closely connected with a performer’s skills and personality. The aim of our session is to encourage a professional de- bate about quality control protocol in science centres and to establish an international network to share our various presentation experiences.science erent erent loud-erent ff ff nally get it right. CONFERENCE PROGRAMME CONFERENCE fi Some years ago, we erent instruments by simul- ff The idea behind this exhibit The human body is one of the most attrac- , Managing Director, VilVite, Bergen VilVite, Bergen , Managing Director, , Experience Director, Heureka – Heureka Director, , Experience , Chief of Eureka Interactive Exhibition, Interactive , Chief of Eureka MAY

Science Centre Consultant, At Bristol, Bristol, UK Consultant, Centre Science , er it to the visitors at VilVite? Gravity, wind, hooting whistles and sensational ecting. Technology helped but ultimately the laws ff fl

cult-to-understand aspect of physics.

ffi

University of Szczecin, Szczecin, Poland Szczecin, of Szczecin, University Mechanical synthesizer of sound. instruments. The exhibit is supposed to consist of several tuning forks generating fundamental tones. Since any given pitch of sound is a superposition of fundamental tones with di concerns the timbre of sound – the property which allows us to distinguish the same pitch of sound originating from di The Finnish Science Centre, Vantaa, Finland Vantaa, Centre, The Finnish Science A giant walk-in human. tive objects in the world – even as an exhibition. Several attempts have been made to create a human biology exhibition inside a largemodel of the human body but none have been successful. Analyse why and bring your ideas about how to ness, one should be able to mimic di taneously striking the tuning forks with small wooden hammers. . visions combined in one spectacular exhibit: A “full body” interactive experience with blockbuster potential. Will we ever be able to o Vitensenter AS, Norway Free falling. A New Model for Cloud Chambers Model for A New Cloud Chambers give a tantalizing glimpse of an elusive and di of physics operated against us. attempted to improve this glimpse by building small modular chamber to view particles as they pass through visitor’s hands de without 28 SATURDAY 102 BUSINESS BISTRO EXHIBITORS BUSINESS BISTRO EXHIBITORS

3 4 SKY-SKAN design development and specification, 7 MTFX LMTD project management and exhibit fab- rication. Our Design/Build Approach, Sky-Skan has been synonomous with along with a large in-house capacity, MTFX are renowned providers of high- innovative products for planetari- allows us to plan and deliver turnkey quality special effects. Their high voltage ums since 1967. From special effects solutions within a single project cycle, division, HVFX, provides lightning and projectors in the early days, to one of resulting in time savings, cost savings related high-voltage effects and props for the world’s first multimedia theater and, ultimately, a far more satisfactory live events and visitor attractions. These automation systems in the 1980s, on exhibition. effects include Tesla Coils, Jacob’s Ladders to the cutting edge, high-resolution www.huettinger.de and Plasma Balls/Panels. Their Aquagraph- 34 fulldome display systems of today, ics Intelligent Water Screens can be used Sky-Skan has continuously pushed the in almost any location to provide a power- 12 56 7 8 limits and led the way with innovative ful promotional tool to highlight a brand and expertly engineered solutions for or message. It uses a series of valves that 9 14 15 16 17 22 2324 25 26 10 its customers. Now in its tenth year allow falling water droplets to form a word, 32 33 34 35 11 12 13 18 19 20 21 27 28 29 30 31 as an Ecsite Corporate Partner, we are AMERICAN MUSEUM image or logo with amazing results! 36 37 6 also proud to supply the 2011 Ecsite OF NATURAL HISTORY www.mtfx.com host venue with its new state-of-the- 42 43 44 45 46 47 48 49 50 51 52 art planetarium. www.skyskan.co The American Museum of Natural His- tory’s Traveling Exhibitions bring a long tradition of excellence in exhibit design to your institution. Developed by a staff of over 200 scientists in cooperation 8 ARTHECOM with our renowned design, media, and exhibition teams, AMNH’s award-winning UKTI EUROPEAN SPACE AGENCY of: Earth observation and meteorology, HÜTTINGER EXHIBITION exhibits have appeared worldwide. AMNH XhibitScience is a new trademark of 1 2 5 2 satellite communications and satellite navi- ENGINEERING develops two 700 m temporary exhibi- Arthecom B.V., Netherlands and supplier gation systemsn, launchers, human space tions per year in collaboration with lead- of standard interactive science exibits. UK Trade & Investment department is a ESA, THE EUROPEAN SPACE AGENCY flight and space laboratories, exploration of ing institutions from around the world. Innovative ideas are translated into attrac- government agency providing support Member states of the European Space the solar system and deep space. We develop environments that pro- AMNH also creates digital planetarium tive concepts and manufactured with long to UK companies engaged in interna- Agency (ESA), have been pooling their www.esa.int mote exploration and understanding shows, customized content and media, lasting experience. We can also be your tional trade. resources to create a dynamic programme through multi-sensory experiences. as well as expertise in space science, partner if the exhibit of your choice is not http://www.ukti.gov.uk/home.html of space exploration and technology for Our services include: Feasibility stud- paleontology, earth science, biodiversity, yet in our portfolio,if you need specials over 30 years. With vision and imagination, ies, master planning, programme devel- anthropology, and many other areas. or even design and production of a whole Europe’s most brilliant scientists and skilled opment, scientific research, concep- www.amnh.org exibition. Please visit us at the Ecsite con- engineers have brought space into our lives, tual design, interactive media design, ference in Warsaw to look at the Hydrogen in diverse and dynamic ways, in the fields architectural and interior design, Rocket,the Light Mixer or Earth’s Seasons

104 105 BUSINESS BISTRO EXHIBITORS BUSINESS BISTRO EXHIBITORS

exhibits delivered by XhibitScience against of multimedia and interactive instal- dialogue between science and the pub- 16 NAVET continuous content changes and is easily 20 ECSITE competative prices. lations for museums, exhibitions and lic, between themes and people. updated from an offsite computer. www.arthecom.nl interpretive centers. www.archimedes-exhibitions.de www.expology.no www.anamnesia.com Navet is a science center in the west part Ecsite, the European network of science of Sweden. Many different concepts and centres and museums, links science themes are addressed with the aid of short communication professionals from more dramas, experiments, visualizations and 18 ENGINEERED ARTS LIMITED than 400 institutions in 50 countries. 9 LEACH COLOUR brain teasers. Context, development and Ecsite connects member institutions 14 SNIBBE INTERACTIVE creativity are important ingredients in all through projects and activities and fa- the work we do. When combined, these Engineered Arts are specialists in the cilitates the exchange of ideas and best Leach Colour specialise in the print, build, 11 GRANDE EXHIBITIONS elements give the visitor knowledge, building and design of imaginative, practice on current issues. production and implementation of exhibi- Snibbe Interactive creates magically in- ideas and greater interest in technology, interactive exhibitions as well as audio- www.ecsite.eu tions and visitor centers for the museums, teractive walls, floors, tables, and screens science and mathematics. This year, NAVET visual and mixed media installations. heritage and visitor attraction sectors. Grande Exhibitions specialises in creating, that transform museums into interac- presents a new traveling exhibition within We are currently presenting the latest They are recognised for high quality pro- designing, producing, commercializing tive social experiences. People use their the Dodecahedron – a geometric workshop version of RoboThespian – the original duction and excellent customer service. and placing large international travelling whole bodies to interact with our exhibits where one can construct geometric shapes robot actor, and demonstrating new They have delivered many large museum exhibitions and fixed exhibition projects and displays in a process as engaging as using paper or card. speech command control and colour and exhibition projects, both within the with broad cultural appeal. The travelling a movie and as social as a conversation, www.navet.com recognition software. UK and abroad, working for clients such exhibition portfolio is museum quality, increasing dwell time, frequency of visits, www.engineeredarts.co.uk 21 UNIVERSEUM as The British Museum, The National entertaining, educational, family-orien- and recall of ideas and products. Trust for Scotland and The V&A. Their tated and often interactive. Exhibitions www.snibbeinteractive.com latest international project is on behalf of are licensed to museums, galleries; en- We are pleased to welcome you to the King Abdullah Abdulaziz of Saudi Arabia. tertainment promoters and purpose built Ecsite Annual Conference to be held in Leach’s in-house production capabilities exhibition spaces in major cities around 19 ROTO STUDIO Gothenburg, Sweden, at the Universeum include large format photo-digital imag- the world to market and operate. Science Discovery Center between 4 and ing and UV print direct systems. Their www.grandeexhibitions.com 15 MAQUETTREE STUDIOS 17 EXPOLOGY 8 June 2013! Universeum is Northern Eu- exhibition department specialises in a Roto Studio is a leading international design rope’s largest science centre with over half complete solution and their in-house fab- firm specializing in highly interactive mu- a million visitors every year. Universeum’s rication department covers a full scope of Maquettree Studios – Conceptual Expology is an exhibition and experience seums and exhibits. Built on years of first- 8000sq metres are bursting with exhibi- construction activity. designers and builders of interactive consultant company specializing in the hand museum operating experience and tions about space, the brain, innovations, www.www.leachcolour.com environments and ludic spaces for development and design of experience- recognized for its wholly original portfolio, experiments and much, much more. Job Museums and Science Centers. Scale based learning exhibits and activities. Roto provides a full range of planning and Land targets our youngest visitors while 12 13 ARCHIMEDES model building, scientific prototypes, We have developed Expology Solutions design services for today’s leading science our rainforest is home to monkeys, arrow- replicas, and applied scenography. whose main purposes are: 1. For the centers and children’s museums. poison frogs and colourful birds. We also Project management and coordination visitor: It enables visitors to create a per- www.rotostudio.com have giant aquariums with sharks, sting- Archimedes is a design and communi- from sketch to conclusion and more. sonal profile for storing, retrieving and rays and coral fish. We invite you to enjoy 10 ANAMNESIA cations agency specialising in science www.maketree.com sharing content experienced and created five inspiring days in Gothenburg! and research. We plan, design and during a visit. 2. For the centre: It allows www.universeum.se implement exhibition projects all over management to supervise the exhibition, We are a for-profit company specializing the world, as well as design and create its exhibits and its multimedia appli- in the definition, design and production exhibits and event tools. We design the cations and hardware. It also enables

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museum is a non-profit organization, tinated human specimens created 22 HEUREKA OVERSEAS 24 D3D CINEMA 29 30 UNIVERSCIENCE 32 33 NATURAL HISTORY MUSEUM PRODUCTIONS LTD founded in 1992, and operating under by the inventor of plastination, Dr. the academic auspices of the Hebrew GUNTHER VON HAGENS. With 32 mil- D3D Cinema is a Chicago-based University. lion visitors worldwide, it is the most In 2010, the Cité des sciences et de We develop natural science attractions Heureka, the Finnish Science Centre, has company that offers complete digital www.mada.org.il/en successful touring exhibition and the l’industrie and the Palais de la décou- exhibitions and visitor destinations produced 26 touring exhibitions since 3D cinema solutions and services only anatomical exhibition with an es- verte pooled their skills to set up a major in close partnership with our clients. 1989. Our exhibitions have travelled to to museum and attraction industry tablished BODY DONATION PROGRAM. scientific and technical cultural institu- Our consulting services reflect the 82 venues in 25 countries. Heureka’s clients worldwide. D3D offers a fresh BODY WORLDS presents the complex tion –universcience–based in two Paris Museum’s wide range of experience exhibitions have been visited by over and unique partnership approach to elegance of the human body. The ex- locations: La Villette and the Grand Pal- and skills and our Kokoro animatronics 20 million people worldwide. In light cinema design and 3D content, from hibition invites the visitor to navigate ais. Becoming a main national dissemina- remain the most respected in the field. of these numbers, it can well be stated theater integration to signature film the inner workings of the body and tor and of scientific culture and a pro- From not-to-be-missed three-dimen- that Heureka has a long experience and production. D3D is a sister company to compare diseased versus healthy motional platform for French expertise, sional experiences to award-winning profound expertise in touring and creat- of Giant Screen Films, a global leade- 26 TRIAD BERLIN organs. It offers visitors an unforget- universcience aims to develop science nature photography, our travelling ing exhibitions. A new travelling exhibi- rin large-format film production & table encounter with humankind as and technology awareness, encourage exhibitions offer accessible scientific tion, Dinosaurs, has arrived at Heureka. distribution. well as with one’s self. vocations and foster innovation The knowledge in an engaging environ- These moving and thundering robotic www.d3dcinema.com Triad Berlin is one of Germany’s most www.bodyworlds.com institution will shares its expertise and ment. We will introduce two brand dinosaurs will be available for hire in successful communication agencies of vision in Europe and abroad and plays new specimen-rich blockbusters and fall 2011. Other travelling exhibitions today. Founded in 1994,Triad creates an active role in initiatives for science in the ‘Wildlife Photographer of the Year’ available are Move and play!; Ships and engaging and captivating exhibitions, society through cooperation, travelling as a stunning light panel exhibition in the sea; Speed, Science in motion and interactive exhibits, engages in brand exhibitions and consultancy. 2011. Science Changing the World. For further development, produces trade fair 28 TECHNOPOLIS www.universcience.fr www.nhm.ac.uk information please contact Heureka stands and events featuring cutting- 25 BLOOMFIELD SCIENCE Overseas Productions Ltd. MUSEUM JERUSALEM edge interactive, digital, audiovisual www.heureka.fi and educational content. For us, each Technopolis®, the Flemish science exhibition represents a new challenge centre, offers the following travel- 31 MAPCARDS.NET The Bloomfield Science Museum to develop unique storytelling and por- ling exhibitions: Long may you live, Jerusalem is an expert in develop- trayal formats. This creates a structured an exhibition about health and life 34 TECHNIQUEST ing interactive exhibits that give experience which informs and touches quality illusions where visitors experi- The first True 3D products appeared on 23 EXPOGRAFIC visitors inspiring learning experi- the visitor at the same time. It is our ence what happens when their brain the market in February 2008 when we ences. Innovative and challenging, belief that only a story well told makes a gets in its own way; Plantastic!, a co- introduced our first series, PLANETARIUM Techniquest has been developing the museum’s exhibits open doors to lasting impression. production from Museon, National 3D. And since theoutcome for our clients amazing and innovative exhibits for We have more than 20 years’ experience the world of science and technology, www.triad.de Museums of Liverpool, Le Vaissea and was very positive, we have been innovat- 25 years. Our workshops have built in designing and developing exhibitions arouse visitors’ curiosity, encour- Technopolis® about the secret life of ing new True 3D products ever since. At over 500 exhibits for our own centre, on science, technology and environmental age them to think differently about plants; 1-to-Make, a hands-on science this stage we are distributing to more and hundreds more for exhibitions subjects. the world and promote conversation exhibition which challenges visitors than 35 countries in Europe, Asia and around the world. On top of this, our www.expografic.es among visitors. The museum employs to turn their own ideas into imitated North America and we are looking to team of education specialists has an highly skilled exhibit developers, 27 BODY WORLDS – THE ORIGINAL reality. form new partnerships with distributors. unrivalled track record in developing designers, craftspeople and techni- www.technopolis.be www.mapcards.net engaging science shows, workshops, cians. The well-equipped workshop and events which appeal to all audi- covers the full spectrum of ways to BODY WORLDS – The Original is the ences. Our team is made up of creative, develop sophisticated exhibits. The first-of-its-kind exhibition of plas- experienced people with a passion

108 109 BUSINESS BISTRO EXHIBITORS BUSINESS BISTRO EXHIBITORS

for developing the best exhibits and especially with museums, such as shar- division. Skypoint, a Konica Minolta- interactive presentation of global world. Exhibit Services makes Oppen- operating worldwide at the highest- educational resources available that ing entrance profits. Choose from six certified partner, also distributes information/promotional media. heimer’s vision available – link by link quality standards. Our exhibits are deliver complex, innovative projects themes: Dinosaurs, Iceage, Giants of the Konica Minolta Planetarium Japan www.globalimagination.com – offering 40 years’ worth of creativ- innovative, fun, educational and above around the world. sea, Big Insects, Mystical Monsters and products throughout Europe and the ity and curiosity from the Explorato- all, built to world-class standards. The http://www.techniquest.org Bionic. Required space: 300 up to 5.000 Middle-East. Skypoint is also an official rium for you to use in your museum, professionalism of our employees is square meters. Sciss distributor,offering Uniview through, professional development, a guarantees the consistently high www.wolterdesign.de software – one of the most famous staff training, master planning, custom quality of all products from Exhibits. planetarium software on the market. design, engineering and ExNET Part- nl Please see our new online catalogue www.skypoint.it nerships. Curious about how we can with over 120 hands-on and interac- 35 DE PINXI 46 THE FIELD MUSEUM work with you? tive exhibits for sale. Exhibits include: www.exploratorium.edu Amazing Machines, Air and Space, Human Body, Digital World, Water, de pinxi creates spectacular interac- 37 CITÉ DE L’ESPACE Since 1893, The Field Museum has Sound and Light, Energy and Electric- tive experiences and digital exhibitions dedicated itself to exploring the earth ity, Mother Earth, Nature, Arts, Just Fun, 44 MEADE INSTRUMENTS aimed at the worlds of education, lei- EUROPE GMBH & CO.KG and its people, combining innovative and more! sure and communication. The specta- Cité de l’espace, Toulouse, France is science with award-wining design www.exhibits.nl tors discover, play and experiment by main tourist highlight of the city of Tou- to create unparalleled international 48 X3 PRODUCTIONS means of their own actions within the louse and the Midi-Pyrenées region and Meade manufactures astronomy tel- traveling exhibits ranging in topics experiences. We have been using the proud host of the 2012 Ecsite Annual escopes and sun observing instruments from geology, anthropology, botany, concept of group interaction in our Conference! for star observatories, museums, univer- and zoology. Institutions the world X3 Productions’ mission is to give work since 1993, and bring together www.cite-espace.com sities and other Institutions. over have enjoyedour engaging more and more people reasons to en- the concepts of individual, team and www.meade.de exhibits, exceptional service and ter museums and science centres. X3 50 BRUNS cooperation. We work for science, fine support. Productions develops innovative exhi- arts and archaeology museums, and www.fieldmuseum.org bitions with high-quality educational cultural destinations. contentwhich enhances the museum Bruns develops and produces com- www.depinxi.be experience and offers a special focus plete exhibitions, interactive models, 45 GLOBAL IMAGINATION on new technologies and interactivity. interior and exterior specials and show 42 43 SKYPOINT SRL We create projects that have a lasting cases for museums and science centres. impact on peoples’ understanding and . These products visualize physical and Global Imagination® makes the Magic view of the world. scientific phenomena and have educa- Skypoint, based in Italy, specializes Planet® digital video globe – the dig- www.x3productions.ca tion as their objective. The entertain- 47 EXPLORATORIUM EXHIBIT in astronomical instruments and ital display with a sphere-shaped SERVICES ment of museum visitors and satisfied 36 BERND WOLTER DESIGN planetariums, and is one of Europe’s screen. We also supply software, customers is what we pursue.. Bruns, biggest sources for telescopes content and services that enable you in business since 1963, has grown a lot and accessories for professional to present global information and When he created the Exploratorium in and wants to be the producer of inter- We specialize in prehistoric life-size observatories, schools, universities promotional media in the most com- 1969, Dr. Frank Oppenheimer saw the 49 EXHIBITS.NL active and innovative exhibits for mu- animals. Our clients are leisure parks, and science centres. We distribute the pelling and interactive way possible. museum’s exhibits as „links” in the seums and science centres worldwide. museums, towns and shopping malls. Digitalis Educational brand, the leader Global Imagination’s® Magic Planet® „chains of understanding”. The more To achieve this position, we broadly All models are for sale, lease or rent! in educational planetariums, through digital video globe, software, content links with which you can experiment, Exhibits.nl is a leading supplier of specialize in: Engineering, technical We allow special payment methods, our Skypoint Digital Planetariums and services enable compelling and the better you can understand the interactive exhibits and exhibitions, design, prototyping, production, and

110 111 BUSINESS BISTRO EXHIBITORS SOCIAL PROGRAMME

installation. In short, Bruns is a profes- projects for over 180 clients, earning 52 SMG SCIENCE CENTER SERVICES sional, creative and flexible partner themselves a reputation for being MAY, THURSDAY MAY, FRIDAY MAY, SATURDAY with qualitative solutions! one of the most experienced, reliable 26 27 28 www.bruns.nl and trusted suppliers in the world. SMG Science Center Services offers They also have a Science Centre – The structural change solutions for public gala dinner 20.00-23.00 happy hour 18.15-19.15 farewell party 20.15-02.00 Observatory Science Centre in Herst- and private cultural and educational monceux UK, and produce travelling visitor attractions. By joining a strong The Happy Hour is a highlight of the Busi- exhibitions which cover a wide range and proven management network, your ness Bistro’s schedule. The Conference in- The Farewell Party will take place in of subjects from art to ancient science. facility remains unique while profiting vites exhibitors and participants to come a popular Warsaw club that was formerly 51 SCIENCE PROJECTS www.scienceproject.com from the efficient management systems together for a drink among the booths. a swimming pool! Centralny Basen and operational know-how of SMG. Artystyczny – Central Artistic Swimming www.odysseum.de Pool. This night will be the last chance to Science Projects has over 23 years of meet, chat and have some fun together. experience in the field of interactive So go with the flow and join us on Satur- exhibits and exhibitions. From exhibi- day night. nocturne 20.00-24.00 tion planning to design and fabrica- tion, they have worked on hundreds of The Kubicki Arcades are part of War- address: saw’s Royal Castle. They were built in Centralny Basen Artystyczny, 1818-1821 as a route connecting the During the Nocturne you will test ul. Konopnickiej 6 gardens in the old riverbed of Vistula Copernicus’ brand new exhibitions, open stop pl. Trzech Krzyży: with the gardens on the scarp. Although just since November 2010. Preview the bus: 101, 105, 108, 116, 151, 166, the Arcades survived World War II, they planetarium before its public opening 171, 180, 195, 222, 503, 517, E-2 fell into ruin after years of neglect. It and explore the most fascinating “staff took almost 15 years to renovate them. only” places and relax in the roof garden Reopened in 2009 the Kubicki Arcades with the magic night view of Warsaw! are an amazing historic site. The Ecsite Jam Band will also be Not only is the venue special, but you there – if you would like to participate, will also have an opportunity to try the bring your instrument and contact finest Polish cuisine prepared in accord- Jamie Bell for details on the repertoire: ance with the principles of slow food. [email protected]

address: Kubicki Arcades, the Royal Castle, pl. Zamkowy 4 supporter of the Ecsite Jazz Jam Band stop pl. Zamkowy: bus: 116, 178, 180, 222, 503, N44 address: stop Stare Miasto: Copernicus Science Centre bus: 160, 190, 360, 527, N11, N21, Wybrzeże Kościuszkowskie 20 N61, N71, tram: 4, 13, 23, 26, 46 Bus stop: Pomnik Syreny

112 113 a ń si D s w sk ski s ń - lew dw Ś i kieg ska Na wi a w Po ow ę oto o WARSAW toja browsk op Kro o ą Kł Okrzei Małego KUBICKI ARCADES wia rze ZoZamenhofałnierzy Miodowa ń skieg p Powstańca ska sko-D Marcink czna I Armii W.P Bitwy o Monte lą S Anielewicza Cassino Barokowa Grodzka Ś uga pl. ł Wybrz Ogród Krasińskich D Most Bohaterów Zam- Pawia Getta kowy ABOUT WARSAW illera Zamek Królewski e że Dzielna Sch ska Szczeci Kapucyń Wis MuzeumKarmelicka Nowy Zjazd Więzienia Muz. Archeologiczne Mariensztat ł ń „Pawiak” Nowolipki NowyNike a skie Przejazd Muz. Karykatury Koz Muz. Niepodległości Furma ia Biela pl. Teatralny Bednarska T ń Warszawska łomackie ń Teatr Wielki- ska ska A. Mickiewicza Opera Corazziego Krakowskie Przedmie Muz. w ŻIH -Opera NarodowaMoliera Karowa Kameralna Wierzbowa Biblioteka ści J. Słowackiego Canaletta ębacka Browarna Uniwersytetu pie Tr J. Poniatowskiego pl. Bankowy Senatorska Warszawskiego owoli N Orla Narodowy al. Solidarno sta Wybrz Gę Muz. Kolekcji lana COPERNICUS Whether you come to Warsaw on ECLECTIC University or The Centre of Adam Kamienica M. Konopnickiej B. Prusa ś Lipowa zyski im. Jana Pawła II Wi e SCIENCE CENTRE Fredry pl. Toka- ż tokr Grób Nieznanego e ę Smith, the city has an amazing capacity Piłsud- rzew- Ko wi Sokola a business trip, for a conference, Żołnierza ś ks. kard. Ś skiego skiego cie ś ci It is a city of many faces: a contrast- to influence the young generation of Dobrza Wyszyńskiego or as a tourist, the city has all the Radna u Most ńska Dobra szk Zimna Ogród Saski Salonik y ing blend of past and present with an future business leaders. Furthermore, Capitol Uniwersytet E ows Syreny components of a modern European Elektoralna Chopinów Leszcz klekt ń Przechodnia Warszawski Ogrodowa Sewerynów skiego pl. Żelaznej pl. ycz kie capital: A dynamic and stable architectural landscape composed new business initiatives and invest- na Bi BramyGran Galeria Zachęta Małachow- Ptasia a Polski business environment, historic of historical and soc-realist buildings ments, together with a growing number ł skiego Drewniana a Traugutta iczna Czac- Mazo cza kiego ę Muzeum Czynu Królewska j Smu and modern meeting facilities, neighbouring post-modern skyscrapers. of international fairs, conferences and TopielZa skieg Pożarnictwa Chłopskiego lik Jana Paw Muzeum Cicha wiecka ow łodna Ciep Bartoszewicza vibrant cultural life and green The past is magnificently represented by meetings held each year, confirms Ch Zielna Etnograficzne M. Kopernika Dobr o pl. Kwadrat - Ateneum Solec Dąbrow- a space covering a quarter of the city. the post-war reconstruction of the Old Warsaw’s claim as a business hub of ł a a wska skiego ł ś a II w Warsaw will definitely exceed your GrzyboŻydowski Jasna M. Historii Salez Town which was completely destroyed Central and Eastern Europe as well as Krochmalna Szkolna K Tamka . Waliców P Jaracz żna Rysia ka u u Żydów Polskich pl. Pró b go expectations. tokrzys c Okólnik ego ę u in WWII. The Palace of Culture and an interesting spot on the map of the wi h a Muzeum Grzybowski Ś pl. sia a go atka Kopernika F. Chopina ż go Synagoga Bagno Bajka Powstańców OrdynackGa Science, a long-standing symbol of com- global meetings industry. Nowy CzerwoneKrzy Warszawy ł szki czy Kr ockie oniatowskie u Szczygla u munism, is the epitome of soc-realism Moni Szpitalna czko Most P Filharmonia ń Pot Ś ja skiego Gabinet Numizmatyczny warda wiat T Narodowa w . 3 Ma style. The post-modern architectural Mennicy Polskiej S.A. Pałac al INSPIRING WARSZAWA Kultury Foksal POWIŚLE ja Solec

landscape was shaped by such design- więtokrzyska i Nauki Sabat skie Pereca Ś Górskiego al. 3 Ma Muz. Mały

Rondo ONZ Ewolucji ers as Abraham Epstein, Norman Foster Be inspired by Warsaw citizens’ com- ska Zgoda go Pań Pan Złota Smolna or Daniel Libeskind. mitment to rebuild their city after WWII Studio Chmielna Sosnowa pl. Fragment E Muzeum liska Or destructions. The reconstruction effort, Muru Getta Ś . Plater Defilad Wojska Polskiego ł Muzeum ska owicz Pań Śliska Sienna Dramatyczny Muzeum Archidiecezj & unprecedented on a European scale, Rondo gen. dna OPEN HOSPITABLE Widok Narodowe E. Orzeszkowej u wa Warszawskie ńska Ż L Pa Sienna łota Ch. de Gaulle’a a gained the appreciation of UNESCO that elazna Z Twarda Muz. Tec hniki Złote Mysia Historically at the crossroads between in 1980 included it on the World Cultural Bracka Przystanio WARSZAWA Sienna Tarasy Książęca g ota ŚRÓDMIEŚCIE ą Western and Eastern Europe, Warsaw and Natural Heritage List. We invite you Zł Pl. CENTRAL ARTISTIC Parkingowa R Czerniak „Chwała Trzech Kon ozb SCIENCE PICNIC Solec al Krzyży SWIMMING POOL rniak Okr WilanowskaSaperom” olec grew to become a platform for new to come and admire the historical soul Mied WARSZAWA . niak

N rat o ak Pankie- rawia Buffo Muz.uz Ziemimi k Skwerer u p a Skar I CENTRALNA wicza Ż Mokotowska owso d al. Jerozolimskie nickiej ź dialogue that inspired change and pro- of the city. SkaSk Iringgha ziana ólna kowk kar ka ow Twarda Wsp w skiegsskski moted better understanding between ia W. Witosa p Chmielna Teatr Muz. w. Żuraw W ie Ś Park im. Mie-Mie o Ch ie different cultures. This openness is Emilii Marsza c ROMA marsz. Edwardadaa ie THRIVING Plater Barbary jska cati skska h a ow- Nowogrodzka ks ł Skor Rydza-Śmigłego what distinguishes Warsaw and creates WARSZAWA bi Pogotowie . Fras agórna OCHOTA ń Senacka Z skiego ł Ratunkowe kowska up go the city’s unique yet modern European Warsaw is a perfect embodiment of skiego Ko Pozna Podziemia ń Wspólna ki Maszy ska Państwa Polskiego i owskie ź ślą style supported by a high standard of changes that have taken place in Poland ża h mi Górno Lindleya Ho Armii Krajowej ń ń Dmoc a jki sk services. in the past 20 years. Business and popu- ska Mate Sejm i Senat RP My a Prof Nowogrodzk ś e- lation growth are constantly reshaping Piękna liwieck Oczki a sorska Polonia Jazdó Calinescu o Koszykowa Wilcz L ieg PROGRESSIVE the city skyline. Add to that a vibrant Piękna enon Jeziersk

al. a go ękna w łowa Pi s night life with a musical scene respond- N Koszyko wa Park a Przemy

ie skie al. Ujazdowski e- ń podleg pl. h Being a seat to many important schol- ing to all tastes – from swanky clubs and go Koszyko wa o Torwar Noakowskieg Konstytucji Uj I.J. oe azdowskie ż H arly institutions such as The Warsaw pubs to more alternative places –and you al. Ró -Wr Ł Filtry Politechnika Paderewskiego azienkowska

ł o Warszawska ska ł School of Economics, The Warsaw have a fascinating destination to explore. ś ń al. Przyjació My ci Muz. Politechniki WARSAW UNIVERSITY ej Krzywickie Lwowska dow o u ś Warszawskiej OF TECHNOLOGY atoli ew- o L liwieck ż KS Legia niadeckich N Szk. Ośr. Sport. Ś u . Armii ł al S plac Nowowiejska S „Agrykola” ę zbawiciela skieg dziowska

a plac Politechniki al. Wyzwolenia o -

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ł i Szpitala Wojsk. Ujazdowski Moko- Sempo Solarieg Zimoro Kromera Orzech Rektorska Warszewickiego Ru 114 Łę Lekarska towska Na Ujazdowie 115 ABOUT WARSAW ABOUT WARSAW

HOW TO GET TO THE COPERNICUS above market average in terms of prices by car window (black digits on white), on a TAXI If you want to get off, press the stop This card costs 16 zł (normal ticket) or SCIENCE CENTRE and stop near the exit from Terminal 1. The Copernicus Science Centre is situ- sign (not TAX1 or TAKI), on a sticker with (red) button. In certain old buses, the 8 zł (50% reduction). One Week city You can also order a taxi from another ated in Śródmieście (central zone) on the base fare displayed on the pas- button is located above the door (and travelcard – Valid for one week after corporation by phone (there is no the left bank of the Vistula River, on the senger (rear) door window, and on the it’s not red). being validated. This card costs 32 zł from the airport surcharge). A typical fare to a hotel near exit from the Świętokrzyski Bridge. driver’s ID card visible inside the cab. If you want to get on a bus, wave your (normal ticket) or 16 zł (50% reduction). Warsaw Frederic Chopin Airport is Warsaw Central station is around 40 zł Under the building there is a tunnel of hand (or star-jump, or do whatever it Note that the tickets and prices above located some 10 km south of the center at night, less in the daytime. one of the biggest highways in Warsaw public transport takes to attract the driver’s attention). can only be used for travel within point of the city. You are entitled to a receipt (which E77. Do not drive into the tunnel or you The public transport system in Warsaw Warsaw. For suburban travel outside must specify the route used) upon will pass the museum. is generally well-developed, with some All night bus stops except . Warsaw, a more expensive ticket cover- getting to/from the airport request. The Polish word for receipt is 200 bus routes and 30 tram lines. The and c are request stops. Signal ing zones 1 and 2 is required. by bus . There is no obligation to tip route descriptions on the tram stops are well in advance as some night bus The easiest way to get to the Copernicus the taxi drivers, but most won’t refuse GETTING AROUND easy to follow and the tickets are cheap. drivers may be too busy accelerating to Science Centre is to take the #175 if you offer. See the Taxis section for a There is also a modern underground notice. HOTELS until the stop more in-depth explanation of taxi fares. line going from south to north on the (University of Warsaw). The trip takes by car left bank. trams 45-60 minutes, depending on traffic. by other means parking Although trams are not faster than buses The hospitality industry in Warsaw From that point it is a ten minute walk Some hotels offer a shuttle services to There is a paid-parking zone in the metro (subway) unless there is a heavy traffic jam, they is growing rapidly before it hosts the along Oboźna Street down the hill and from the airport, while some will center of the city. This applies Mon-Fri Warsaw’s subway runs daily from early may have some appeal for a tourist as it European Football Championship in straight to the Copernicus entrance. send taxis for you. 8h-18h. Parking costs 3.00 zł for the morning until midnight at 3-10 minute is easier to predict where they are going 2012 and there are plenty accommoda- Busses also stop at some of the major first hour. Subsequent hours cost more intervals. On Friday and Saturday, the – they usually go straight ahead and only tion options at all budget levels. Most of downtown hotels, the old town, the from the train station although there is no hour limit. The metro runs until 3 am. Trains and stations rarely turn. It may be worth travelling by them are located in the central districts Warszawa Centralna Train Station, and There are several train stations in minimum payment is 0.60 zł. You can are clean and neat. The system currently tram in the city centre during rush hours. and on the way to the airport. Centrum shopping center. It oper- Warsaw but the best option to get to pay only with coins. consists of only one line. ates from 4:40 am to 11:00 pm. Buses the Copernicus Science Centre is from tickets how to make a reservation operate every 15 minutes during rush the Central Train Station ( taxis buses Tickets can be purchased in kiosks and In order to facilitate your choice, the hotels hour. At all other times, night bus aka ). The maximum base fare ( ) is Buses operate usually from 5h00 to 23h:, ticket machines. Single tickets costs within 20-minute drive from the Coper- N32 runs between the airport and the It also has the best connections to all 3.00 zł/km and applies to journeys but you should always check the 2.80 zł and there is a 50% conces- nicus Science Centre have been chosen. Central Train Station, buses N13 and the most important places in the city. within the city (zone 1) on weekdays. Taxi schedule. The intervals depend on the sion for ISIC (international student ID) All the information can be found on: N63 will take you from Train Station All long-distance trains pass through drivers can charge 150% of the base fare line and time of day but usually you will card holders, such tickets cost 1.40 zł. www.ecsite.eu/annual_conference/hotels. to the science centre (bus stop this station and all stop there. You ( ) at night or on weekends and wait 20 minutes at most. There’s also 20-minute ticket for only 2 zł ). must pay attention as it isn’t the last public holidays, and 200% of the base fare Warsaw has well-developed night bus (or 1 zł with ISIC card), which is the best station on the route! ( ) for journeys into the suburbs. communication, that will take you basi- way if you want to travel only a few stops. by taxi The bus station and taxi stop are at In addition, there may be a charge cally to every part of city. Most buses Avoid taxi drivers soliciting customers the northern entrance to the main hall of 6 zł initial fee ( ). start and finish at the back of Central travelcards inside the terminal, as they severely of the train station. In order to get to There are no surcharges for additional Railway Station (Dworzec Centralny). 24 hour travelcard – Valid for 24 hours overcharge. Instead, use one of the Copernicus you need to take bus #102 passengers (normally up to 4 should They start every 30 minutes, hour by after being validated. The card costs companies recommended by the airport until the stop Pomnik Syreny (Mermaid’s fit), or for luggage. hour, at XX:15 and XX:45. 9.00 zł (normal ticket) or 4.50 zł authorities (Merc Taxi, MPT Radio Taxi, Monument). It runs every 20 minutes A legal taxi will have its number Requesting a stop – certain bus stops (50% reduction). 3 day city travelcard Ele, or Sawa Taxi). They are slightly and the trip lasts 15-20 minutes. displayed on the front door under the are request-only (Polish: ): – Valid for 3 days after being validated.

116 117 GOVERNANCE 119 cer ffi , the Flemish Science Center ® EDVIN PERSSON - Technopolis ASGER HØEG ASGER Director Experimentarium Hellerup Denmark JACQUEMYN ERIK Chief Executive O Mechelen Belgium JONSSON Deputy Director, Head of Education Teknikens Hus Lulea Sweden KOS MIHA Director House of Experiments Ljubljana Slovenia PER Director Heureka, The Finnish Science Centre Vantaa Finland cer, ffi Vilvite Bergen Norway FIRMHOFER ROBERT Director Copernicus Science Centre Warsaw Poland FREY ARMIN Director Cologne Science Center Cologne Germany GALLI FIORENZO DirectorGeneral National Museum of Science and Vinci da Leonardo Technology Milan Italy CLAUDIE HAIGNERÉ President Universcience Paris France SVEIN ANDERS DAHL Chief Executive O BOARD

ECSITE president GUBBELS HANS Director Continium Centre Discovery Kerkrade Netherlands vice-president AMENTSHARON Engagement Public Director of Natural History Museum London UK treasurer BUCHEL MICHIEL DirectorGeneral Science center NEMO Amsterdam Netherlands past president LIPARDI VINCENZO Committee Executive Fondazione IDIS – Città della Scienza Naples Italy eld, collaborate on ce fi ffi ECSITE ECSITE INFORMATION ECSITE ECSITE leevents, keep abreast of fi NETWORK!

THE

If your institution deals with science us! join and come communication, As a member of Ecsite, you will be able to exchange experiences with the best professionals in the projects at a European level, participate high-pro in CONTACTS o executive ecsite Coudenberg 70/5 Brussels B-1000 Belgium [email protected] 2 649 73Tel: 83 +32 50 98Fax: 2 647 +32 www.ecsite.eu JOIN the latest news from other members EU institutions and much more. Visit our website for more information: www.ecsite.eu in in is the c topics. THE fi and facilitates bring profession- c travelling exhibitions, Annual Conference Annual fi training opportunities training ers professional develop- professional ers ff is the European online database ACTIVITIES

ment and and ment as well as communication, science operating EU-funded programmes and initiatives. engagement public centres and museums and raises issues relevant about awareness among EU institutions and interna- tional associations. Extra for scienti allowing institutions to rent, hire, sell, or lend science exhibitions, collec- tions, hands-on and science shows. www.extrascience.eu Thematic groups Thematic main science communication event in profession- 1000 welcoming Europe, als from Europe and the world. collaborative projects als together to exchange ideas and speci practicesbest on Group (Thematic Human interface and the Explainers) enhances explores and professional role of explainers. The Nature Group is the thematic group for citizen engagement on contempo- rary issues about the natural world. relations between members andEU institutions. Ecsite represents European science o Ecsite The Ecsite The Ecsite participates with members in KEY European network of science centres and museums centres of science network European

linking science communication professionals in more than 400 institutions countries. 50 in Ecsite institutions member connects through projects and activities and facilitates the exchange of ideas and best practice on current issues. Members include science centres and museums, science festivals, natural history museums, zoos, research universities, aquariums, com- companies organisations and municating and engaging the public in science through accessible, inter- active exhibits and programmes. ecsite is the european network science for centres and museums, 118 ECSITE INFORMATION SPEAKERS AND CONVENORS

ANNUAL CONFERENCE PROGRAMME COMMITTEE ECSITE EXECUTIVE OFFICE AARTSEN PIETER p. 33 BUCZEK ISABELLA p. 94 DILLON JUSTIN p. 17, 18, 23, 29, 80 AINOA HELI p. 95 BURCH ALEX p. 48, 64 DRECUN ALEKSANDRA p. 27

ALDEROQUI PINUS DIANA p. 29, 47 BURGMANS JAN p. 74 DRIOLI ALESSANDRA p. 36 chairperson MAARTEN OKKERSEN executive director ALEKSEEV YAROSLAV p. 27 CALCAGNINI SARA p. 35 DRIVER DOMINIQUE p. 47 ANTONIO GOMES DA COSTA Head of Design and Productions CATHERINE FRANCHE DUENSING PLACES Coordinator Museon ALFONSI LEONARDO p. 32, 42 CALIARI SAMUELA p. 21, 51 SALLY p. 15, 35, 70 Ecsite The Hague conference coordinator ALMUTAWA MIJBIL p. 67 MARIO p. 52 DUPONT JACQUES-ANDRÈ p. 41, 99 Brussels Netherlands ALIKI GIANNAKOPOULOU ALVES FÁTIMA p. 14, 79 CAOLA ANTONIA p. 77, 93 DURANTHON FRANCIS p. 81 Belgium AMENT SHARON p. 18, 43, 90, 91, CARMO JOSÉ Manuel p. 17 DUTIER NADINE p. 14

PIOTR KOSSOBUDZKI places coordinator AMODIO LUIGI p. 19 CAULTON TIM p. 61 DWEIK HASAN p. 67

members Deputy Director ANTONIO GOMES DA COSTA ANDERSSON JAN Alfred p. 65 CAVELL SUE p. 17, 54, 97 EASON JANINE p. 100 LAURENT CHICOINEAU Copernicus Science Centre ANTOINE MICHÈLE p. 18, 33, 58, 96, 97 CHAFFARDON CHRISTOPHE p. 61, 99 EHTREIBER JÖRG p. 59 Director CCSTI Grenoble Warsaw finance and administration officer ARACHTINGI EVE p. 67 CHANAY RAPHAEL p. 60, 88 ENGELKE LUTZ p. 97 Grenoble Poland TANIA KIREEFF France ASCOLI MARCHETTI Micol p. 64 CHANG CHUN-YEN p. 72 ENGLERT ACHIM p. 25 MARC MOUTIN projects coordinator AUFFERMANN BÄRBEL p. 63 CHICOINEAU LAURENT p. 25, 87, 92, 98 ENGLISH JAN p. 62, 69 CATHERINE FRANCHE Exhibit, Shows and Development MARZIA MAZZONETTO BACK MARIANA p. 79 CHIOSSO MICHELA p. 63 ETHELBERG ANEE Nina p. 24 Executive Director Department Director BADOWSKI ŁUKASZ p. 101 CHYDZIŃSKI MARCIN p. 78, 103 FADEL KAMIL p. 45, 103

Ecsite Cité de l’espace senior projects manager BAHRI BAHAROM Saiful p. 96 CIEŚLIŃSKA IRENA p. 74 FIDLER PENNY p. 24, 65, 74, 86 Brussels Toulouse JENNIFER PALUMBO BAKER GRETCHEN p. 39 CIRA MANUEL p. 89 FIKUS-KRYNSKA MARTA p. 45, 78 Belgium France BALLI ENRICO p. 85 COBUT GÉRARD p. 87 FIRMHOFER ROBERT p. 19, 27, 42 communications officer and webmaster ALIKI GIANNAKOPOULOU CAMILLE PISANI EMMA WADLAND BANDELLI ANDREA p. 61, 73, 90 COHEN ORNA p. 63 FOLLIN ANN p. 51 Conference Coordinator Director General BEE ALESSANDRO p. 63 CONLON LINDA p. 59 FORSTER GEORGE p. 101 Ecsite Royal Belgian Institute for Natural BERNARDIS MARIE Agnes p. 83 CORVEST HOELLE p. 14, 79 FRANCHE CATHERINE p. 19, 66, 89 Brussels Sciences BERTRAND GÈNE p. 63 COUTANT BRIGITTE p. 71 FRANCHINI LAURA p. 34

Belgium Brussels BES MIREIA p. 53 CROOKES HANNAH p. 95 FRANCO DEL AMO FRANCISCO p. 82 Belgium BETSCHART MADELEINE p. 59 CRUPI GIOVANNI p. 65 FRANCZYK JEAN p. 80, 88 PHILIPP HORST BEVAN BRONWYN p. 44 CURZEL ELISABETTA p. 37 FRANSE ROOSKE p. 80 Project Manager, Temporary Exhibitions MARIA XANTHOUDAKI DAHL SVEIN FRANTZ-PITTNER ANDREA p. 78 DASA Head of Education and International BLANKENHORN HEIKE p. 50 ANDERS p. 25, 102 Dortmund Partnerships BOSHOUWERS STAN p. 20 DAHLEM MAUD p. 38 FREY ARMIN p. 90 Germany National Museum of Science and BOTBOL DOMINIQUE p. 58, 67 DE KERCKHOVE DERRICK p. 76 GAJEWSKI WIKTOR p. 78, 102 Technology Leonardo da Vinci BRADKE MICHAEL p. 62 DE SEMIR VLADIMIR p. 61 GARZON CLAUDIA p. 51

HEATHER KING Milan BRILL THOMAS p. 65 DEL LONGO LAVINIA p. 40, 96 GAUTIER MARIE p. 20

Research Associate Italy BRITO LIDIA p. 67 DELACOTE GOERY p. 33, 66 GERBER SABINE p. 46 King’s College University BRUTON MIKE p. 71, 84 DELAFORGE GERALDINE p. 85 GLADSTONE HERLEV KIM p. 66, 92, 99 London BUCHEL MICHIEL p. 68 DICKIE LESLIE p. 43 GOMES DA COSTA ANTONIO p. 14, 22, 44, 56, 61 UK

120 121 SPEAKERS AND CONVENORS SPEAKERS AND CONVENORS

GORMAN MICHAEL John p. 90 JACKSON NOEL p. 81 LEUCHARS LINDA p. 21, 60 NEVALA HELI-MAIJA p. 56 ROCK ANTHONY (Bud) p. 90 STREICHER BARBARA p. 21, 86, 92

GRABNER SILVIA p. 78 JACQUEMYN ERIK p. 60 LIGOWSKI MACIEJ p. 93 NILSSON KAT p. 73 RODARI PAOLA p. 14, 21, 85 TAN DANIEL p. 100

GUBBELS HANS p. 19, 77 JAGOT SOPHINA p. 92 LIM CLARA p. 17, 55, 97 NORDBERG OLLE p. 36 RODRIGUEZ IGNACIO p. 41 TELI MAURIZIO p. 47, 58

GUNNARSON p. 20 JAHR OREST p. 56 LINDERS SAARTJE p. 87 NOWICKI LECH p. 14, 101 ROSSI MATTI p. 69 TREVITT PETER p. 17

GUTFREUND HANOCH p. 48 JAROSZ JERZY p. 27 LIPARDI VINCENZO p. 66, 81, 90 O’CONNELL AUDREY p. 71 ROSSI-LINNEMANN CAMILLA p. 56 TURSKI ŁUKASZ p. 48

HAARHUIS AMITO p. 68, 80 JASINSKA EWA p. 28 LIPIŃSKA ANNA p. 15, 99 OKKERSEN MAARTEN p. 33, 37, 97 ROUGHNEEN CAROLINE p. 89 ULLSTAD PETER p. 33

HAAVIE JON p. 78 JOHNSON COLIN p. 34 LLOYD ANDY p. 26 OLANDER NILS p. 20 RUSSELL IAN p. 32 UNTERLEITNER KATHRIN p. 21

HAGMANN JOHANNES-GEERT p. 72 JONES MICHAEL p. 44 LOY DANIEL p. 77 OLKKU TUOMAS p. 100 SCARFF LYNN p. 58, 92 VALENTA CAROL p. 60

HALEVY MAYA p. 18, 21, 48 JONGEN DOMINIQUE p. 32, 79, 87 LUCAS SOFIA p. 53 OMEDES ANNA p. 31 SCHAEFERS ANNA p. 50 VALOTI ILARIA p. 68

HALVORD CARINA p. 34, 50 JONSSON EVA p. 92 MAC WEST ROBERT p. 70 OVERDIJK JAN WILLEM p. 49 SCHATZ DENNIS p. 73 VAN BREMMEN MARJOLEIN p. 89

HAMPP CONSTANZE p. 98 KAHR ANNE p. 15, 17 MADDOCK NORA p. 54 OWENS WHITNEY p. 70 SCHAUTZ ALEXANDRA p. 24 VAN HOORN MARJELLE p. 25, 37

HÄRTING JENNIFER p. 30 KAPELARI SUZANNE p. 53 MAGLIO GUGLIELMO p. 71, 87 PALUMBO JENNIFER p. 16, 55, 72 SCHLEYER CLAUDIA p. 33, 97 VAN SCHIJNDEL TESSA p. 17, 24, 29

HARTKOPF ANNA Maria p. 41 KEHRER BERNHARD p. 77 MAKELLA PIA p. 35 PARENT AGNÈS p. 20 SCHROPP JULIA Maria p. 40 VAN ZEELAND ILSE p. 19, 63

HARTMANN SEBASTIAN p. 94 KINCH LISE p. 50, 96 MALAGRIDA ROSINA p. 53 PATTEN KUA p. 26, 99 SCHWARZWÄLDER ANKE p. 17, 30 VELK PER p. 54

HASSELMAN ANNETTE p. 61 KING HEATHER p. 14, 17, 88 MANN JUDITH p. 17 PAUZÉ CAROL p. 43, 63 SCOTT-DEARING EMILY p. 88, 91 VERHEYDEN PATRICIA p. 54, 95

HASTED HOLLY p. 15, 17, 29, 40 KLETZKA KLARA p. 94 MAZZONETTO MARZIA p. 39, 54, 62 PELLEGRINI GIUSEPPE p. 36 SEEBAUER LAURENZ p. 84 VERNHES ELINOR p. 40

HAUGLUSTAINE-ROBERT ANNE-CATHERINE p. 39 KLOCH AGNIESZKA p. 45 MCMASTER LYNN p. 68 PERSSON PER-EDVIN p. 24 SERRADELL SOBERANAS CRISTINA p. 38 VIDIC LUKA p. 45, 78, 102

HEDI BEN ISMAIL MOHAMED p. 81 KORC BÉATRICE p. 73 MEJLGAARD NIELS p. 23 PETERSON BRUCE p. 62 SHAW ANITA p. 30, 96 VILADOT PERE p. 85

HÉNOT STÉPHANIE p. 54 KOS MIHA p. 14, 42 MERZAGORA MATTEO p. 57, 82, 97 PIKKER SIIM p. 73 SICHAU CHRISTIAN p. 98 VOLS STEVEN p. 49

HERNANDEZ SONIA p. 81 KRAMER DAVID p. 100 MESHKOVA MARIA p. 28 PISANI CAMILLE p. 31, 43, 64 SIMAKOV NICOLAS p. 27 VOOGT PAUL p. 31

HOBSON MARIE p. 45 KRAUPE THOMAS p. 38 MOHRI MAMORU p. 19 PIZZEY STEVE p. 99 SIMMONS IAN p. 35 VOTRUBCOVA SARKA p. 28

HØEG ASGER p. 18, 34, 62, 76 KROGEN GREG p. 64 MOLDRZYK UWE p. 63 PORRO ANNA p. 52 SIMONE ANGELA p. 56 WAGENSBERG JORGE p. 31

HOHNEN MARIEKE p. 54 KROHN MATTHIAS p. 51 MOLINARI MICOL p. 88 PRIETO INES p. 59 SIP ROBIN p. 93 WASYLUK MAJA p. 99

HOMBRECHER GERD p. 32, 46 KRUMDIECK MAREN p. 62, 70 MONTGOMERY SALLY p. 23, 86 PRUGNON ANNE p. 84 SJOBERG SVEIN p. 83 WEISEN MARCUS p. 14

HORNTRICH CHRISTINE p. 41 KUDRYCKA BARBARA p. 19 MORENTIN MAITE p. 30 PUY-BRILL THOMAS p. 50 SLAVENBURG PETER p. 33 WEISS MARTIN p. 23

HOSSEIN SARA p. 47 KULAWIK DOROTA p. 52 MOUTIN MARC p. 38 PUZENAT NATHALIE p. 14 SLIWA WERONIKA p. 39 WENDLING MILÈNE p. 39

HOUGHTON RICHARD p. 100 KULHAWCZUK MARTIN p. 78 MUGICA MARIE-SOPHIE p. 41 RAWITSCHER KAREY p. 40 SMITH GLENN p. 93 WHITE HARRY p. 74, 92, 102

HOUYEZ FRANCOIS p. 86 LABAR WAYNE p. 76 MUNDER HERBERT p. 61 REDOLAD GEMMA p. 38 SOBEY ED p. 78, 91 WOITE HANS-JÖRG p. 94

HOYLE ROBIN p. 26 LABOUZE ALAIN p. 82 MURMANN MAI p. 30 REHNMAN LARS p. 33 SOTIRIOU SOFOKLIS p. 16, 72 WÓJCIK PAWEŁ p. 71

HUETTINGER AXEL p. 33, 74 LANDRY JOHANNE p. 20 MUSICÒ ENZO p. 37 RETOUT OLIVIER p. 41 SPENCER HILLARY p. 55, 69 WOOD SUSANNE p. 46

HUME VIRGINIE p. 95 LAURSEN SHEENA p. 57, 83, 88 MUTH CLAUDIA p. 46 REVUELTA GEMA p. 22 ST. CYR NICOLAS p. 81 WRIGHT MARK p. 18

IKEBE YASUSHI p. 57 LAWRIN ERIC p. 14 MYLLYKOSKI MIKKO p. 14, 33, 36, 91, 102 ROBALO PAULA p. 16, 45 STARK SEPPO p. 39 XANTHOUDAKI MARIA p. 14, 69, 83

ISSIDORIDES DIANA p. 51, 60, 91 LEPISTÖ VESA p. 40 NAUMOV B Eduard p. 28 ROBERTS ELIN p. 26 STELMACH JERZY p. 102 ZANA BRIGITTE p. 99

IWANISZEWSKI JAN p. 27 LESTY AUDE p. 31 NEHAMMER KATY p. 22, 57, 74, 85 ROBINSON SARAH p. 46 STEPHENSON ROBERT p. 20

122 123 ECSITE ANNUAL CONFERENCE 2012 NOTES

the dates the host 31 may – 2 june 2012 cite de l’espace, toulouse, france

THE THEME: SPACE & TIME, UNLIMITED

Time and space pervade contemporary science and technology, campaigns, engage with the Internet-based world of virtual from the exploration of immeasurable cosmos to the minute scale visitors and exhibitions, or partake in projects with consorti- of nanotechnologies, from the plodding tempo of evolution to the ums of geographically dispersed institutions. speed of light. Some of the most brilliant scientific inquiry and discovery has been, and continues to be, built on time and space. Time and space also influence how we, as institutions, keep pace with scientific, technological and social develop- Science centres and museums therefore face time and space- ment. How can we use these two concepts to communicate related concepts on a daily basis. Time and space – literally science in new and innovative ways that are relevant to our and symbolically – confront science centres and museums with audiences? fundamental challenges, options and opportunities. Submit session ideas to the 2012 Ecsite Annual Conference Time and space play many roles in our institutions, namely by October 2011 and share your vision of science centres and when we oversee outreach programmes, develop social media museums as spaces that can keep up with the times.

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138 139 www.ecsite.eu

ORGANIZED BY ECSITE CORPORATE DONORS

Coudenberg 70/5 B-1000 Brussels Belgium [email protected] Tel: +32 2 649 73 83, Fax: +32 2 647 50 98 www.ecsite.eu

CONFERENCE SPONSORS Wybrzeże Kościuszkowskie 20 00-390 Warszawa Poland Tel : +48 22 492 05 14 Attractions www.kopernik.org.pl management

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