EPPCN Spring Meeting P

EPPCN Sppgring meetin g

7 April 2008 James Gillies LHC ppgrogress…

• Half of LHC cold or cooling. • Cooldown complete mid-June • First injection July • Collisions to follow 1-2 months QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. later • Inauguration 21 October Publications status

• New CERN and the Environment brochure available • New LHC Guide available

• New General information sheet printing QuickTime™ and a TIFF (Uncompressed) decompressor • New ALICE brochure printing are needed to see this picture. • LHC physics brochure next to be produced

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• Step 4: Layout. We can do it, but we need at least one week per brochure, two weeks for the LHC Guide. • New rule! Layout will only start once text is final. No more changes will be possible. • Brochure requests: Austria, Finland, Germany, Greece, Norway, Poland, Spain…

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QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. New audio visual material

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The LHC in 10’ New animations from STFC NewMethodology exhibitions

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QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. CERN through the lens of Peter Ginter

Science Grand Format

New travelling exhibition - call to

QuickTime™ and a TIFF (Uncompressed) decompressor tender underway are needed to see this picture. New permanent exhibition - funded CERNMethodology on Youtube Methodology

Planning for first injection IncreasingMethodology media awareness

Media visits evolution 2002-2007 • 2002: 417 journalists, 232 media

350% • 2007: 1387 journalists, 547 media 333% • 2008 to date: about 200 media 300% • *Media briefing days by country since 2004 250% 235.80% • Media monitoring service acquired • Media training: dedicated training by 200% 185.60% Reference 2002 for small selected groups ongoing Per cent of journalists 165% 159.50% Per cent of media • Press conference foreseen for 150% 151.30% 133.80% ESOF2008 in July 123.70%

102.60% • New audio & video material in 100% 100% 96.60% preparation, including computer

50% generated imagery to explain LHC physics

0% • Notable examples: BBC radio 4 2002 2003 2004 2005 2006 2007 Year particle day; Radio Suisse Romande programmes on and around 21 October *APES (Association of foreign press in Switzerland), Austria, Bulgaria, Czech Republic (April 2008), Denmark, Finland, France, Germany, Greece, Netherlands, Italy, Japan, Norway, Poland, Spain, Sweden, Switzerland, UK. Methodology

The world is watching… First injection… Methodology

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Locations:

CERN Control centre Globe of science and innovation First injection Methodology

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Day 1 - visits can be arranged to CERN Control centre

Day 2 - activity centred on the Globe

Media invitation to be sent four weeks in advance Accreditation necessary First injection Methodology

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• Cameras in the Globe would relay images to the Globe (and the world) • Bi-lingual presenter would be in the CCC • Satellite link available via media partner • Live LHC console in the Globe • Media ‘pilots’ available in the Globe for all nations whose media attend • Possible visits to experiments’ control rooms and CCC during the day (to be confirmed) • Regular updates to be sent to media for the following weeks until first collisions First injection Methodology

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Start-up == opening the hydrogen bottle First injection Methodology

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Plan for the day: 9:00 Briefing to media in the Globe 9:30 First injection & report On the hour: Briefing to media in the Globe Through the day: Visits around the site First injection Methodology

RtfMbSttRequests from Member States: Germany: Web feed on 21 October Greece: Web feed on 21 October Norway: Web feed for first injection UK: BBC We b fee d for firs t in jec tion

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SiServices tbto be prov iddbditided by media partner:

• Establishment of portal for text, pictures, video • Distribution of b-roll, multimedia news release • Provi s ion o f sa te llite truc k an d managemen t o f time slot booking for stand-ups (upto 6 QuickTime™ and a simultaneous) TIFF (Uncompressed) decompressor are needed to see this picture. • Media relations support (links to TV newsrooms) First injection Methodology Requests from Member States:Germany: Web feed on 21 OctoberGreece: Web feed on 21 OctoberNorway: Web feed for first injectionUK: BBC Web feed for first injection

Norway: Will invite main TV to come to CERN for fist injection. Possible event in national science week in September. Nothing planned as yet for October. UK: October- Nothing. First injection - most journalists would come here. STFC will support. Possible simultaneous event in London - What’s ppproposed b y CERN will suffice. Also BBC online webfeed on website. Poland: October Polish president will come (!) In September, science festival in Poland includes exhibition in Warsaw that will run for some months. Symposium in Warsaw in April - will target media. Linked to Science picnic in June etc, exhibition in Curie museum about CERN in May-June. No specific request for either July or October. Italy: first injection - mid July not good. Will focus on ESOF. Decision when date known. Will organise somehthing for official inauguration - LHC day in Milan.Conference for general public, image show near museum. Possibility of other museums. Possible request for live link from here. Switzerland: First injection- will help with Swiss german. Possible national event next spring - launch of touring exhibition in Switzerland, planning swiss website. Science cafes. Germany: To be added. Finland: Between July and October - media event after start-up September, with scientists from CERN in Finland. October not yet discussed. Sweden;;y No event in July. October to be decided. Czech republic: Nothing yet defined. Netherlands: Will participate in both events. 21 October is after NIKHEF open day. NIKHEF has hired a consultant. No specific request for either day. Austria: Exhibition planned for October 14- to end of month. Opening event on 14 October. 21 October, public day. President will come to Geneva. Request - live feed from ceremony in Geneva. Request for material, especially film. For first injection - media to CERN. Spain: Journalists here for first injection. Not clear whether spanish institutes will organize events- webstream. October. Exhibiton in Barcelona around official inauguration. Live link from CERN possible. Request - Wrong spanish flag is flying in front of CERN!!! France: Cite des sciences may do have event for first injection - live feed to be available. Event will probably be in the evening - two way for the evening. Web feed request for both events. For October - CNRS science festival in Bx. Satellite feed, possible video conference with French scientists. LHC page 1 etc.