Produced by Windreport’ In the last ten years sports sponsorship has become a powerful international media.
It strengthens brand and image reputation thanks to the passion and excitement it conveys, both within and outside the company.
But above all, it contributes to business development. This is why it must be part of the advertiser's development strategy.
The goal of sports sponsorship is not to replace advertising, public relations or sales promotion campaigns.
The advantages it offers are completely different.
On the other hand, in the same way as these, it can and must be considered a tool in its own right, liable to further communication efforts within the framework of a defined marketing plan of action.
Mars 2014 Shared values Audacity Endurance Innovation Technology Sustainable development
Common challenges Team management Resource management Risk management
A nature sport In touch with the elements That enjoys a positive image of a healthy sport
A great generator of goodwill Become a sailing sponsor Dream Escape Passion
Mars 2014 A profitable investment in the media for the sponsors The media coverage of sailing is advantageous to sponsors because the sponsor is referred to as often as the skipper.
Exceptional media coverage The IMOCA 60’ monohull circuit offers sponsors the greatest media coverage in sailing.
An exceptional investment to media play ratio The weighted media value of a standard 4-year monohull programme, without a win, is estimated on average at more or less €M 12 for an average investment of less than half of this.
Mars 2014 An already impressive performance 2010, winner of the Mini Pavois, Trophée MAP, 6th in the Route du Rhum and German sailor of the year. 2011, winner of the Italian Grand Prix. 2012, winner of the Solidaire du Chocolat, the Atlantic Cup, the Trophée MAP, and Class40 Champion 2012.
International A citizen of Germany, French by adoption, speaks fluent English.
Qualities Ambitious, competitive, motivated, engaging, and loyal.
Mars 2014
Gitana Team Mare Racing Banque Established in Lorient, the Mecca of sailing, Team Populaire surrounded by lots of boatyards and nautical services, situated between the Gitana, Banque Populaire and Groupama teams, Joerg Riechers is in good company.
Apart from the skipper and two co-skippers, Sébastien Audigane and Pierre Brasseur, the technical team is composed of 6 people: a Managing Director and general manager, a technical manager, three preparators, and a person in charge of administration.
Therefore Joerg can count on an idyllic training centre where the best sailors rub shoulders, and on an experienced, versatile and professional team.
Mars 2014 In 2013 and 2014, Joerg Riechers will sail on three different boats: the 60 foot, 40 foot and Mini. From 2015, Joerg will concentrate on the 60 foot class to prepare for the Vendée Globe.
2013 2015
Transat Jacques Vabre Barcelona World Race Mini season participation Transat Jacques Vabre Class40 season
2014 2016
New-York - Barcelona Vendée Globe Route du Rhum Class40 season
Three boats and three circuits. The guarantee of round-the-world sailing all year long.
Mars 2014 Germany Europe United France States Spain
Mexico
Brazil
Cape of Good Hope Cape Leeuwin
Cape Horn and soon near you. Mars 2014 Sébastien Audigane Co-skipper
Barcelona World Race 2014
The Barcelona World Race is a double-handed round- the-world race, starting and finishing in Barcelona. It takes place every 4 years.
The race brings together the greatest international experts in single and double-handed ocean racing. Joerg's co-skipper: Sébastien Audigane (took part in 2010).
A round-the-world on an IMOCA 60 foot monohull, sailing 27,000 miles on the most hostile oceans, for 3 months.
An adventure which can be followed all over the globe Start of the Barcelona World Race 2010 thanks to pioneering communications technology.
Unlike many projects currently in search of funds, Joerg Riechers’s project will definitely be part of the Barcelona World Race. This is possible thanks to the support of his loyal partner, Mare. So, you will be joining a genuine turnkey project. The Barcelona World Race in figures
1.2 million people take part in the events around the race in Barcelona
The event generated a total of 129 million euros in advertising value equivalency worldwide in 2010.
Medias 2010-2011: An audience of 380 million people from the 5 continents. 402 accredited journalists from 16 countries and 215 media organisations visited the Media Centre in 2010.
Internet: 7,7 million visits, 1,5 million active users from the 5 continents and 37 000 pages viewed in 2010-2011 48 000 friends on Facebook and 3000 followers on Twitter 360 000 videos viewed on YouTube.
Mars 2014 Transat New-York – Barcelona Start on 1st June 2014
Race organized by Open Sports Management, counting for the Imoca Ocean Masters world championship.
Two iconic cities
A 142 mile prologue from Manhattan to New-York Preparatory race for the Route du Rhum and the Barcelona World Race
An international fleet.
Mars 2014 Image Reputation Visibility Business
• Image of modernity, • The most popular • Benefit from media • The race village, an innovation, and vitality. sailing races in France coverage of the greatest opportunity to present • Joerg Riechers, and Spain round-the-world offshore new products. ambitious and races • BtoB, lobbying enthusiastic skipper as your brand ambassador.
Use of the skipper Millions of people at the Hours of TV and radio, Millions of contacts at start and finish press articles and millions race starts and boat image of hits on the Internet. All targets, all professions. Point-of-sale advertising, advertising, etc.
Mars 2014 HR & PR Proximity Activation in the field
• A unifyng project for all • General public, partners, • Involvement of all the your employees and clients can join in the company's subsidiaries. project. • Association of the distribution network through events organized at the different points of sale.
Meetings with Joerg Dinner in the company of the skipper, games, dedicated Trips to sea website, print, signing sessions, meetings, etc. Following race starts Company regattas, etc.
Mars 2014 Joerg Riechers will elicit the public's enthusiasm in the years to come: Joerg was the sailing revelation of the year 2012.
Sailing, the best communication medium for 360° communication New technology enables real-time race tracking: on-board cameras, daily radio contact, films, sound files, and images, sailing offers rich content suited to the web 2.0.
A long-term partnership with non-stop events.
Joerg at the finish in Mexico, when he won the Events at race starts and finishes, race tracking, Solidaire du Chocolat 2012. meeting up with the skipper between races, organization of company related events, etc.
Mars 2014 Textile Sponsor presence on all clothing and equipment used by Joerg and his Team.
Other - Staff vehicles (estate and commercial). - Team premises. - Flags and bunting. - …
The yacht Co-sponsor The sponsor's team works in partnership presence with the Joerg team to create the yacht decoration.
The IMOCA 60 foot monohull: a revolutionary, technological and spectacular boat sporting your colours!
Mars 2014 Sailing and the Joerg Riechers project become the main focus of the sponsor's communication.
Variations of company graphic identity on all the brand's communication media.
Creation of an official website dedicated to the project.
Use of Joerg Riechers and the Team's image.
Use of copyright-free photos and films of the project.
Social media activation, targeting new audiences.
Implementation of a variety of relations with Image bank of Joerg Riechers in the Class40 Mare, 2012 customers and suppliers: lobbying, BtoB, etc.
Mars 2014 Unify employees by focussing on a project that will become a real company project.
Activities throughout the year (newsletters, interactivity, race tracking, virtual challenges, etc.)
Meetings with Joerg Riechers and the team.
Team Building - Incentive (sailing, nights out, etc.) Human formation by 250 employees of Macif for François Gabart , winner, at the finish of the Vendée Globe 2012-2013.
Mars 2014 Offer a unique experience to your clients and bring them on board the project, making them the first “supporters”.
Campaigns organized throughout the world at key moments of the project:
• Official party for the launch of the project • Christening of the boat • Sailing trips with Joerg • Race starts and finishes Sailing trip on Kito de Pavant's 60 foot yacht, Groupe Bel, for the local distributors of the Bel Group. • Inter-company regattas • Stands • Visits by Joerg to the subsidiaries, etc.
Mars 2014 Implementation of an action plan for the general and specialized press to strengthen brand reputation.
Specific press relations work centred on the project with the promotion of the brand and its values as the main objective.
Invitation of journalists at key moments of the project.
Implementation of media partnerships (newspapers, magazines, radios or TV): games, portraits, exclusive reports, etc.
Work with the “trade” press, in-house press, international press, etc.
Mars 2014 Joerg Riechers, out to conquer the world “Joerg is a racer at heart, he likes to win and makes sure that all the odds are on his side when he starts a new project. His 60 foot project is both important and sound. He has surrounded himself with an experienced technical team which will be able to adapt the yacht to Joerg's specifications. Since 2007, we have experienced magical moments round the world in the Mini class and Class 40.” Nikolaus Gelpke, CEO of Mare, Joerg’s partner since 2007
Sodebo testimonial “Thanks to sailing and the Vendée Globe, our company's reputation has made a great leap forward. I encourage companies still asking themselves questions to get involved in sailing, which is an exceptional communication medium. The Vendée Globe is a living legend and a race in which, as in the company, the human element remains central to the event.” Patricia Brochard, Joint CEO of Sodebo, official partner of the Vendée Globe and Thomas Coville
Mars 2014 Adventure
Joerg Riechers' victorious finish / Solidaire du Chocolat 2012
Mars 2014 Human-scale challenge
Mars 2014 International
Mars 2014 Sharing Mars 2014 Juan Carlos Oliva Team Project Manager in Spain www.laylane.com [email protected] +34 629 68 98 40
Charles Euverte Project Manager [email protected] 06 23 68 25 72
Communications Agency Windreport’ Yannick Perrigot / Maxime Arrondel [email protected] 02 40 84 30 00
Production
Mars 2014