FOR UNIVERSITY OF WISCONSIN–MADISON ALUMNI AND FRIENDS FALL 2016

Family Ties As students navigate college, parents play a supporting role. Page 22 Vision Ahoy and namaste, Badgers! Members of Outdoor UW practice their morning SUP yoga on Lake Mendota. Outdoor UW is the Union’s “outlet to the outdoors” (it rents boats, holds classes, and hosts Hoofers), and SUP is short for standup paddleboard, which is something like a surfboard without the surf. Photo by Jeff Miller

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*Subject to restrictions. Please call for more information. 4 On Wisconsin FALL 2016 Contents Fall 2016, Volume 117, Number 3

Data and politics meet in Elan Kriegel’s career. See page 34. MICHAEL APPLETON DEPARTMENTS

2 Vision 7 Communications 9 Observation

OnCampus

11 News 13 Bygone Ali at the UW 14 Calculation Flower Power 17 Conversation Steven Durlauf 18 Exhibiti on Shakespeare’s First Folio 20 C ontender Rafael Gaglianone 21 Sports FEATURES 22 One Text Away College students and their parents are in closer OnAlumni contact than ever, and that bond has transformed the

way universities interact with families. By Preston UW ARCHIVES S05711 50 News Schmitt ’14 51 Exhibition Alumni Artists 52 Tradition Ask Helen C. 28 Social Strategy 53 Class Notes Facebook, Twitter, and Instagram are part of every- 60 Diversions day life. What happens when political candidates and 66 Destinati on Camp Randall their campaigns wade into the social media scrum? Memorial Arch By Gretchen Christensen MAx’17, Cara Lombardo ’10, MAcc’11, MAx’16, and Lisa Speckhard MAx’16 34 The Analyst Elan Kriegel ’03 runs the data shop for the Clinton campaign. After the election, he and his team will use their algorithms and their passion to help other causes. By John Allen See page 46. 38 Locked Out In an excerpt from his best-selling book Evicted, Matthew Desmond sheds new light on the harsh realities of housing and poverty. By Matthew Cover Desmond MS’04, PhD’10 A mother and baby badger from the public sculpture JEFF MILLER 46 This Woman’s Work Four Lakes, by Kathryn Clarenbach ’41, MA’42, PhD’46 is largely Myklebust+SEARS, unknown, but her name belongs alongside those of at Frances and Betty Friedan and Gloria Steinem in the history of State streets. Civil War history on campus. See page 66. modern feminism. By Jenny Price ’96 Photo by Jeff Miller.

On Wisconsin 5 WHEN NEUROSCIENCE AND PSYCHOLOGY WORK TOGETHER, WE ARE BOUNDLESS.

WISC.EDU | #BOUNDLESSTOGETHER 6 On Wisconsin FALL 2016 Communications ELECTION 2016 MARIGOLD_88/ISTOCK This issue of “PC Mindlessness” Suicide Terminology On Wisconsin Just finished reading the article “Greyson’s Anatomy” in the explores how about an Islamic rights fighter Summer 2016 issue (about social media [Summer 2016 On Wiscon- Shana Martin Verstegen) indi- use has transformed politics. sin, “Unbowed”]. It included cated that Huntington’s Chorea, (See “Social Strategy,” page denouncement for people who the disease Shana’s mother 28). are angry about the activities had, kills more than 90 percent Ahead of the first sched- of Islamic terrorists — yet not of those who carry the gene, uled presidential debate, join one mention of this person’s and most of the rest “commit us for a live online video chat denouncement of these terror- suicide.” Would like to share that about Election 2016 with ists. How about an article about the current terminology is die some Islamic person who is by suicide (or died by suicide UW–Madison experts. taking these people to task for or death by suicide, depending Tuesday, September 20 rape and murder and terrorist on the tense of the sentence). 7 to 8 p.m. acts? UW is lost in PC mindless- Thanks for a great article. ness like virtually every other Julia Salomon ’88, MS’96 To participate, visit major university. Oshkosh, Wisconsin go.wisc.edu/onwischat Steve Peck ’74 Richland, Washington Redesign Fan Submit questions via Twitter Hello, all — I just read [the to @OnWisMag ahead of — or Kudos to Ms. Qureshi for her fine Summer 2016] issue today. during — the event using the work — no one should shoulder Amazing from start to finish. hashtag #OnWisChat blame for someone else’s acts Wow. Is this a new format? So of violence. I wonder, however, readable. Great work, team! if she has ever advocated for Wendy Gaskill MS’88 the victims of Islamic terror- Minneapolis Meet the experts ism? That would be even more Barry Burden remarkable and commendable. Editors’ Note: The redesigned is a professor of Karl Bethke ’69, MS’73 On Wisconsin debuted with the political science Madison Fall 2015 issue. Thanks for notic- and director of ing, and we’re glad you like it! the UW Elections In Defense of Research Center. Lawn Chemicals Posthumous Degrees His research and In the 2016 Summer Conversa- There was an error in “PhD in teaching focus on U.S. elections, tion, Paul Robbins discusses lawn Heroism” [Summer 2016 On public opinion, representation, chemical use. Did you know that Campus]. A PhD in chemical MORTON SARAH and Congress. a well-maintained lawn provides engineering was awarded in cushioned playing surfaces for 1975 to Jeffrey James Wanner, Michael W. Wagner is your children, environmental who died of cancer on Decem- an associate profes- cooling, better pollution remedi- ber 16, 1974. There is a plaque sor in the UW School ation and retention, and reduced that commemorates this in of Journalism and runoff? the engineering building. Jeff Mass Communication SCHOOL OF JOURNALISM JOURNALISM SCHOOL OF

In order to achieve many of took his oral exam in writing COMMUNICATION MASS AND who is affiliated with these benefits, proper fertiliza- because he had lost the ability the political science department. tion and periodic chemical appli- to speak. He was one of the His research and teaching center cation may be necessary, which brightest people I have ever met. on how well democracy works. can all happen at very low risk to He fought a four-month battle us and the environment. Detec- against cancer with great cour- Michael Xenos tion of pesticides in groundwater age. I just do not want to see his is a professor of after proper application seldom degree forgotten. communication occurs (Petrovic and Easton, science and chair of Pat Valley Kappeler ’70 TREVIS MICHAEL 2005). … While the water and Pleasant Prairie, Wisconsin the UW Department pollutants are held by the soil, it of Communication gives the microbes a chance to Correction Arts. His research break down pollutants into inert The article “Love Is Not a and teaching focus on how the compounds. Mystery” should have stated that Internet and social media may Brad DeBels ’07, MS’10, John Gottman MA’67, PhD’71 and help people learn about political PhD’13 his wife, Julie, have been married issues, form opinions, and partic- Sun Prairie, Wisconsin for 30 years, not 40 years. ipate in politics.

On Wisconsin 7 8 On Wisconsin FALL 2016 Observation MICHAEL KIENITZ Fall 2016

CO-EDITORS Niki Denison, Wisconsin Alumni Association Jenny Price ’96, University Communications

PUBLISHER Wisconsin Alumni Association 650 N. Lake Street, Madison, WI 53706 Voice: 608-262-2551 Toll-free: 888-WIS-ALUM (947-2586) Email: [email protected] Web: onwisconsin.uwalumni.com

ASSOCIATE PUBLISHER John Allen, Wisconsin Alumni Association

ART DIRECTOR Nancy Rinehart, University Marketing

PRODUCTION EDITOR Matt Desmond, Eileen Fitzgerald ’79, University Marketing On Wisconsin decided to excerpt the book Evicted even before it was chosen for Go Big Read, UW– right, the author DESIGN, LAYOUT, AND PRODUCTION Madison’s common-reading program. Harvard of Evicted, visits Toni Good ’76, MA’89, Kent Hamele ’78, sociologist Matthew Desmond MS’04, PhD’10’s land- with his friend Danielle Lawry, Preston Schmitt ’14, mark ethnography has shed new light on poverty, so Officer Woo. They University Marketing lived together for we were gratified to learn that the university’s entire a time in Milwau- PHOTOGRAPHERS freshman class will be exposed to this compelling kee while Des- Jeff Miller and Bryce Richter, University work, which one reviewer says should be mandatory mond conducted Communications reading for everyone. “Decent and affordable hous- his research. CLASS NOTES/DIVERSIONS EDITOR ing should be a basic right in this country,” Desmond Paula Apfelbach ’83, Wisconsin Alumni said at a talk on campus last March, “because without stable shelter, Association everything else falls apart.” Desmond has not only brought unprecedented clarity to the problem EDITORIAL INTERN Riley Vetterkind x’17 — he’s also offered solutions, such as expanding the housing voucher program and providing tenants in eviction court with representation. He ADVERTISING REPRESENTATIVES and his wife have started a website, justshelter.org, for those who want Madison Magazine: 608-270-3600 to help, and he has used profits from his book to set up a foundation that ALUMNI ADDRESS CHANGES AND has helped the families he featured move to safer neighborhoods, pay DEATH NOTICES off debts, and better their lives. Toll-free: 888-947-2586 or 608-308-5420 Desmond says that his subjects have also made a difference in his Email: [email protected] life by showing him “how powerfully and gracefully they refused to be Quarterly production of On Wisconsin is reduced to their hardships; even when faced with huge, huge obstacles supported by financial gifts from alumni and adversity, they still displayed spunk, brilliance, [and] humor.” and friends. To make a gift to UW–Madison, Perhaps Desmond’s most important point is that this harsh reality of please visit supportuw.org. sudden homelessness is unnecessary. Imagine if we turned away most

Printed on recycled paper. of the people who applied for food stamps and let them go hungry, he Please recycle this magazine. says, and yet this is how we treat most poor families seeking shelter. “This cold denial of basic needs, this endorsement of pointless suffering — by no American value is this situation justified,” he writes. “No moral code or ethical principle, no piece of scripture or holy teaching, can be summoned to defend what we have allowed our country to become.”

Niki Denison Co-editor

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10 On Wisconsin FALL 2016 OnCampusNews from UW–Madison

THAT’S RUFF A Diploma, at Last Apart from being quadrupedal, furry, and commonly found on For a World War I veteran’s loved ones, your couch, cats and dogs have little in common. But the two a UW degree is better later than never. species share one more — much

COURTESY OF THE GRISWOLD FAMILY less fortunate — trait: both can contract canine influenza. Sandra Newbury DVM’03, clinical assistant professor and director of the UW School of Veterinary Medicine’s Shelter Medicine Program, confirmed earlier this year that the virus — previously confined to dogs in the Midwest — had started to spread to cats. The outbreak in canines began in the Chicago area in 2015, and it was later found in several shelter cats in Indiana. It also became clear that the virus could be passed between cats. The effects of the virus are Along with thousands of others, Milton Griswold received a UW degree “It was quite a mainly limited to upper respi- in May, but sadly, he couldn’t pick up his diploma in person. He died 62 proud moment ratory symptoms in cats: runny years ago. for me to step nose, congestion, and excessive Griswold left school after his junior year to help train navy fighter in his shoes and salivation. The symptoms are walk across the pilots to fly biplanes in the skies over Europe during World War I. After similar in dogs, but they also stage,” says Jack the war ended, he figured that he’d receive a bachelor’s degree, knowing Griswold, who include a fever. Most dogs can be that the regents had decided to grant diplomas to students who had accepted a UW treated with the H3N2 vaccine, earned 90 credits before joining the war effort. diploma on behalf but there is currently no vaccine But Griswold was told he hadn’t earned a degree. Despite several of his grandfather available for cats. In the spring, appeals, he never became a UW graduate. It was a bitter disappointment Milton Griswold Newbury said that all infected for a man who married the sweetheart he met on Madison’s campus, (above left). cats had been quarantined, and raised a family, and worked as an engineer in the oil exploration industry that the shelter would continue in California before dying of a heart attack at 56. monitoring for other outbreaks. His granddaughter Loralee Kendall reviewed his college records CHELSEA SCHLECHT ’13 while working on her master’s thesis about her grandparents’ years at the UW. Sure enough, he’d earned enough credits. She contacted university officials, and they agreed to award a mechanical engineering degree posthumously. “We knew as children that my grandfather was upset that he didn’t receive the diploma he earned — and was promised when the navy asked him to leave school before his senior year to teach pilots during EEI_TONY/ISTOCK World War I,” says Kendall, who lives in North Carolina. Although she couldn’t attend the College of Engineering graduation ceremony at the Kohl Center, her cousin Jack Griswold traveled to Madison from his California home to do the honors. Milton Griswold’s photo was projected as the audience learned of his improbable 97-year wait to graduate. “There was quite a roar from the crowd. I high-fived several people on my way back to my seat,” says Jack Griswold. “It was quite a proud moment for me to step in his shoes and walk across the stage.” MEG JONES ’84

On Wisconsin 11 OnCampus ANDERSGURDA (3)

Focus, People! It might be the motto of the contact-lens industry: what you get is what you see. While lenses are small, light, soft, and flexible, they have limitations. For instance, a lens has only one power of magnification. For many — think of the bifocal-wearing crowd — this is a deal-breaker. They need lenses that will Eat Your Vegetables For farmers who sell vegetables directly to consum- Award-winning magnify at different levels. ers, disease resistance and high yield are often the chef Tory Miller top priorities when choosing varieties, but a UW (top right) is part Now Hongrui Jiang, a UW program is shifting the focus to tastier traits. of a new UW pro- The Seed to Kitchen Collaborative links breed- gram that links breeders and professor of electrical and ers and farmers with Madison chefs to improve growers with top flavor in locally grown vegetables used at their Madison chefs. computer engineering, is restaurants. The concept was first conceived after Julie Dawson, a UW assistant professor of horticulture, met leading an effort to develop Madison chef Tory Miller, winner of a James Beard award, at a New York conference. “accommodative contact Now in its third year, the program connects four Madison chefs, including Miller, with an ever-growing number of local farmers. The lenses,” which would rely on crops are evaluated for flavor during taste-testing sessions that include tiny electronics to automat- the chefs, farmers, and the public. Dawson says the chefs’ opinions are key in identifying desirable qualities in each variety of beets, carrots, ically focus a liquid lens. cucumbers, kale, greens, melons, onions, sweet and hot peppers, winter squash, potatoes, and tomatoes. Such a lens could, he And there’s a healthy bonus: “Everybody needs to eat more vegeta- bles,” Dawson says. “And surveys say they don’t, because the vegetables believes, “ensure comfort- don’t taste good. Improving the flavor so people want to eat vegetables could be just as important as increasing production.” able vision at any distance.” DANIEL MCKAY ’16

12 On Wisconsin FALL 2016 Bygone Ali at the UW WHS IMAGE ID 10122

Even a world-champion-to-be can During the 178-pound final Before he was On April 26, 1968, 3,000 students have a bad day. bout, Ali, whom reporters deemed known to the and faculty crowded into the Stock For Muhammad Ali — who “weary,” lost his last two rounds world as Muham- Pavilion to hear Ali speak on died in June — one of those days to Amos Johnson of the Ma- mad Ali, 17-year- “The Black Muslim’s Solution to came on April 30, 1959, at the rine Corps — his first loss in 37 old boxer Cassius Racism.” Clay (left) came Field House. Because of its well- outings. to the UW for a His speech, like the man him- regarded boxing program, the uni- Of course, that defeat at the match at the Field self, was controversial. As a fol- versity was playing host to the tri- Field House was nothing more House. lower of the Nation of Islam, he als for the Pan-American games, than a blip on the radar. In 1960, called for America to provide an Olympic-style event in which Ali won Olympic gold, and in 1964, black people with a separate coun- Ali hoped to compete. he became the heavyweight cham- try to call their own. Ali, then known as Cassius pion of the world, holding the title “We don’t want no pie in the Marcellus Clay Jr., was a 17-year- three times. sky when we die,” Ali told the old amateur from Louisville, Ken- Nine years later, amid the peak roaring crowd. “We want some- tucky, described by local sports of the civil rights movement and thing sound on the ground when writers as “rangy, long-muscled, the ongoing conflict in Vietnam, we’re still around.” and pleasant-faced.” He was riding Ali returned to the UW — but And while his separatist vision 36 straight wins. for politics, not sports. Ali had was never embraced, Ali’s work Even so, the young Ali had not become an outspoken activist for to empower black Americans yet garnered the universal acclaim African Americans and Islam, and remains central to his legacy. he would eventually earn. a strident opponent of the war. RILEY VETTERKIND X’17

On Wisconsin 13 Calculation Flower Power SOURCE: RICARDO KRIEBEL; ILLUSTRATION BY DANIELLE LAWRY

Order Lycophytes Pteridophytes Pinales Nymphaeales Magnoliales Piperales Laurales Acorales Alismatales Asparagales Commelinales Evolutionary tree of Dioscoreales Liliales Wisconsin plants Poales Ceratophyllales Ranunculales Buxales Proteales Saxifragales Celastrales Malpighiales Oxalidales Status Vitales Endangered Zygophyllales Crossosomatales Threatened Cucurbitales Special concern Malvales Native Brassicales Introduced Rosales Prohibited Fabales Restricted Oxalidales Fagales Sapindales Geraniales Myrtales Apiales Aquifoliales Asterales Santalales Boraginales Caryophyllales Cornales Dipsacales Ericales Gentianales Lamiales Solanales

sue to tease out two pieces of DNA Plant Family Tree from each species. They started Sequencing the DNA of every plant origins of Wisconsin plants and with woody trees and shrubs, in Wisconsin is a daunting task, their relationships to other species. sequencing known native plants but a UW team recently accom- “We have some endangered before moving on to invasive spe- plished just that. After four years, species in Wisconsin that [have cies. The oldest specimens were the project has now gathered as] their very closest relative phy·log·e·ny around 50 years old. A few species The evolutionary information for some 2,600 spe- an invasive species,” says Ken history of a were collected in the field. cies — from the most primitive Cameron, a UW botany professor species or group Wisconsin is the first state in fern to the most advanced flow- and director of the Wisconsin State of living things, the country to sequence its en- ering plants, plus conifers, birch Herbarium. That information can depicted by a tire flora in this way, and the UW trees, and more. inform conservation officials that family tree. team hopes to map the results A dedicated group of botany invasive species could out-compete to see how species are distribut- professors and students built an the rare species, or that hybrids ed and interrelated. Preliminary evolutionary model of Wisconsin’s could create “super weeds” that mapping reveals a few surprises: flowers, grasses, trees, and other are resistant to chemicals. some of the richest spots of plant plants. The effort, funded by a Na- Researchers, including bota- diversity are not in remote areas, tional Science Foundation grant, ny professors Don Waller, Ken but instead are found in the heavi- will contribute to a wider “tree of Sytsma, and Tom Givnish, used ly urbanized Fox Valley and places life” for all North American plants. State Herbarium specimens, tak- just north of Milwaukee. It also provides clues about the ing a square centimeter of leaf tis- MEG JONES ’84

14 On Wisconsin FALL 2016 OnCampus BRYCE RICHTER

HARE WARNING If there’s an animal emblematic of a northern winter, it’s the snowshoe hare. But a changing climate and reduced snow cover are squeezing the animal out of its historic range, which is creeping north by about five and a half miles per decade, accord- ing to a study by UW–Madison researchers. The change closely tracks with a diminishing of the Fertile Research snow cover the animal requires Would-be mothers concerned about their ability to become pregnant are often advised to survive. Among the 126 sites to select a window of time when hormone levels may help their chances of conceiving. where hares were once reported, Until now, finding that window has meant blood or urine tests, which are cum-

bersome at best and inaccurate at worst, says Katie Brenner, a research scientist they were now found at only 28. NIALAT/ISTOCK in the UW–Madison biochemistry department. Brenner has developed a quick, saliva-based method for measuring progesterone and estrogen, the two hormones closely related to ovulation. “Women need daily information on hormone levels,” Brenner says. “But nobody wants to take a blood test every day.” Brenner’s patent-pending innovation has users wet a paper strip with saliva. Within minutes, the device holding the paper delivers hormone measurements to the patient’s smart device. As many as 25 percent of American women face doubts about their ability to become pregnant, and solving that problem is the basic business plan for BluDiag- nostics, the start-up Brenner cofounded with Doug Weibel, an associate professor of biochemistry. The company aims to obtain Food and Drug Administration approval for its test and reach the market by 2017. Brenner says Madison has proven a fertile place to develop this technology. “I was given plenty of space, and all the tools I needed, to explore the idea,” she says. DAVID J. TENENBAUM MA’86

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The campus community Everybody likes poking his The Wisconsin School UW scientists including Matthew Aliota mourned the death of or her nose into someone of Business celebrated ’05, PhD’10 and Jorge Osorio MS’88, undergraduate Beau else’s business. A recent 50 years as part of the PhD’96 of the School of Veterinary Solomon x’19 in July. study by Evan Polman Consortium for Graduate Medicine have identified a benign Solomon had begun a of the Wisconsin School Study in Management. bacterium that may block transmission study-abroad program in of Business found that The consortium is a of Zika in mosquitoes. Rome sponsored by John making decisions for others partnership among 18 This could offer a Cabot University when is more enjoyable and less universities that aims low-cost way he was the victim of an stressful for people than to increase diversity in to defeat the

PAUL NEWBY; JEFF MILLER JEFF NEWBY; PAUL apparent mugging. doing so for themselves. business education. virus.

On Wisconsin 15 OnCampus BRYCE RICHTER THE ODDS OF LOVE

People who believe they have fewer romantic pros- pects are riskier investors. That’s the finding of a series of studies coauthored by Stephanie Carpenter, a post- doctoral research- er in the UW psychology depart- ment. Participants (all heterosexual) were asked to make decisions about buying lottery tickets, choosing stocks, allocating funds in a retirement account, and other investments. Those who were told that the women-to-men or men-to-women ratio was unfa- vorable to them finding a partner chose high-risk, high-return Annual Migration Each fall, they come by bus, car, and plane. During a three-day period, more options. than 7,500 students move into 19 residence halls on the UW–Madison campus. They’re often accompanied by parents and siblings, who schlep all manner of stuff piled high in laundry carts. Beds are made, goodbyes are said, and tears are shed.

The portion of UW–Madison’s budget from state tax dollars decreased to 14.7 percent in the current budget year, dropping below 15 percent for the first time. (Tuition and fees account for 18 percent.) Cuts to the UW’s 2015–17 budget are being felt across the campus. The largest college, Letters & Science, is cutting 48 faculty and 44 staff positions, offering few- er courses, and increasing class sizes. And, despite high demand, enrollments can’t expand in business, engineering, and nursing. YEI HWAN JUNG AND JUHWAN LEE; GURUXOOX/ISTOCK

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High-tech devices may UW–Madison is among What’s the secret behind cold soon be much more the top universities beer? Genetics professor Chris flexible, thanks to an for producing CEOs of Todd Hittinger PhD’07 invention by engineering Fortune 500 compa- is tracing the develop- professor Zhenqiang Ma. nies. Money magazine ment of Saccharomyces He’s created stretchy, counted up which eubayanus. Discovered in flexible, integrated colleges have alumni 2011, it seems to be critical circuits that could be in- leading top corpora- in the production of cold corporated into clothing tions and found that lagers, the most popular kind or even adhere to skin. the UW ranks seventh. of beer in America.

16 On Wisconsin FALL 2016 Conversation Steven Durlauf

In 2014, an exhaustive book about absence of growth has a conse- across the life course. One ex- income inequality — French quence in terms of our politics. ample is marriage. Intergenera- economist Thomas Piketty’s tional mobility is affected by the Capital in the Twenty-First You’ve been critical of extent to which highly educated Century — became a New York Piketty’s analysis. Why? people marry highly educated Times bestseller. According to a My view is that [his book] was people. Other important mem- review in the Guardian, “Many highly irresponsible because it berships are the neighborhood of the book’s 700 pages are spent made a lot of unsubstantiated in which one grows up and the marshaling the evidence that claims about the reasons for college one attends; role models 21st-century capitalism is on a inequality and about policies. So- and peer effects come into play one-way journey toward inequal- cial scientists have to be extreme- at both stages. ity — unless we do something.” ly careful in presenting theories The book has provoked debate and facts and providing guidance Are you referring to the idea and helped make inequality a about what potential policies can of “cultural capital”? central theme in the 2016 U.S. do. The book suffers from many Culture is part of what mat- presidential campaign. Steven overclaims and misstatements, ters, and what families do in Durlauf, a UW–Madison eco- with a spurious view that the development of children is nomics professor, studies inequality comes from some instrumental in the formation the causes and conse- universal laws. Inequality of norms and socioemotion- quences of inequality, and needs to be understood in al skills, such as conscien- he’s a prominent skeptic context. My view of con- tiousness. And the capacity of Piketty’s work. temporary U.S. inequality of disadvantaged families to — what I’ve referred to as make investments to cultivate Inequality plays a the “memberships theory” these things is often low. That’s prominent role in our — is that a key mecha- not blaming the family; it is a public discourse these nism of disadvantage is consequence of socioeconomic days. Are you surprised? the way that various segregation. Not especially. There’s been memberships a substantial period of influence What are some solutions? wage stagnation for people Inequality has different dimen- many people. So sions. One aspect is the lower it’s not a great tail [of income distribution] — surprise people who are disadvantaged. that the For the lower tail, early child- hood education has very high rates of return if the programs are sufficiently intensive. And there’s evidence that policies that reduce the degrees of eco- nomic and racial segre- gation of communities will have desirable effects. Regarding the upper tail, the reason we worry about extreme affluence is that it spills over into domains that we don’t think it should. Politics is the obvious one. So there is a whole plethora of political reforms to reduce the amount of money in politics. That strikes me as the sensible way to think about the upper tail — the con- sequences of inequality outside of economics, per se.

Interview conducted, edited, and condensed by Theo Anderson. Photo by Bryce Richter.

On Wisconsin 17 Exhibition Shakespeare’s First Folio SHAKESPEARE FIRST FOLIO, 1623. FOLGER SHAKESPEARE LIBRARY

William Shakespeare may be known as the English The UW’s Chazen The book will be opened to Hamlet’s famous language’s greatest playwright, but that descrip- Museum of Art soliloquy — the one that begins, “To be, or not to be” tion is far more accepted now than it was during will host an — and will be accompanied by posters from around the Bard’s era. exhibition of the the world promoting Shakespeare’s plays. By some scholarly estimates, Shakespeare’s pop- 1623 First Folio For director of the Folger of Shakespeare’s Michael Whitmore, ularity was declining in the 17th century. Fortunately plays, in honor library and a former UW–Madison English professor, for posterity, his actor friends John Heminge and of the 400th the First Folio is best appreciated in person. “We’ve Henry Condell considered him important enough anniversary of heard reports [at] other sites of people breaking down to collect nearly all of his plays and publish them in the playwright’s in tears in front of the book and proposing marriage,” a single volume. The result is the 1623 First Folio, death. he says. which contains 36 of Shakespeare’s plays — and RILEY VETTERKIND X’17 some of the most famous lines in literature. Without this collection, which features 18 plays Can you name the Shakespeare plays that had never been printed before, many of his most that feature these lines? (Answers below) beloved works, such as Macbeth, Julius Caesar, and The Tempest, could easily have been discarded as 1. “Uneasy lies the head that wears a crown.” nothing more than scribbles on scraps of paper. 2. “Some are born great, some achieve greatness, To commemorate the 400th anniversary of and some have greatness thrust upon them.” Shakespeare’s death, a copy of the First Folio will be displayed at the UW’s Chazen Museum of Art from 3. “This above all: to thine own self be true.” November 3 to December 11. It’s part of a national 4. “The course of true love never did run smooth.” traveling exhibit sponsored by the Folger Shake- speare Library in Washington, DC. 5. “What’s in a name? That which we call a rose Scholars believe that about 750 copies of the First by any other name would smell as sweet.” Folio were published; 233 exist today. The Folger

library has the largest collection in the world: 82. 6. “Off with his head!” 6. 6. 5. 4. Richard III Richard Juliet and Romeo

Due to historical printing processes, each version is Dream Night’s Midsummer A 3. 2. 1. Hamlet Night Twelfth unique. II Part IV, Henry King

18 On Wisconsin FALL 2016 OnCampus Peaceful Pursuits Military drone technology has come a long way since the Austrians attached bombs to balloons in their 1849 attack on Venice. Graduate students at the UW’s Fusion

Technology Institute, directed by renowned JEFF MILLER nuclear engineering professor emeritus Gerald Kulcinski ’61, MS’62, PhD’66, have developed a more peaceful use for the technol- ogy: a drone that hovers a meter above ground and can detect explosives buried in war zones. The technology is transformative because it uses neutron activation to ferret out spe- cific bombs with a device small enough to be mounted on a drone. As the device irradiates the ground with neutrons, it activates nitro- gen found in explosives, which then produces gamma rays the drone can detect. “The benefits are obvious for this applica- tion — potentially saving soldiers’ lives,” says Kevin Johnson ’15, MSx’17. “But it extends beyond things we don’t even know about right now.” NASA and the U.S. military have expressed interest in the technology, but Kulcinski antici- pates another year or two of development be- fore it’s ready to be funded to completion and used in the field. RILEY VETTERKIND X’17 JUST BREATHE Breathe in, two, three. Breathe attention inadvertently splits out, two, three. to monitor our various screens Feel focused? UW–Madison and devices. (Ever hear a researchers have found that the phantom phone ring? This is simple act of counting breaths why.) Green says that brief can help to improve attention. mindfulness tasks are effec- N. B. RINEHART This is particularly helpful if tive for media multitaskers you’re a heavy multitasker, because they are “somewhat which, thanks to our constant the opposite of media multi- connectivity, applies to many tasking.” of us. So, one more time: breathe According to the study’s in, two, three. Breathe out, two, lead author, psychology pro- three. fessor C. Shawn Green, our CHELSEA SCHLECHT ’13

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Flu researcher The School of Medicine and The Center for The Hollywood Reporter ranked Yoshihiro Public Health now offers a World University the UW’s MFA program in Kawaoka rural residency program in Rankings named theater 24th received the obstetrics and gynecology — UW–Madison to its in the Japan Academy the first such program in the top 25 for the third country, Prize in June, country. During the final three year in a row. The ahead of awarded by the years of their residency, “rural UW ranked 25th the Actors Emperor Akihito track” ob-gyns will spend in the world and Studio Drama for scientific two-month rotations in rural 19th among U.S. School at Pace

NARVIKK/ISTOCK; ELNUR AMIKISHIYEV/ISTOCK ELNUR NARVIKK/ISTOCK; achievement. Wisconsin communities. institutions. University.

On Wisconsin 19 Contender Rafael Gaglianone

Rafael Gaglianone x’18 hadn’t football coaches approached Before he became seen a televised football game, him about kicking for the team. a kicker, Rafael let alone a live one, when he first By the time he left high school, Gaglianone dreamed of being came to the United States as a he won state kicker of the year a professional 15-year-old soccer player from honors. His talent was obvious soccer player. São Paulo, Brazil. to the Badgers, who recruited What the UW’s placekicker him as a scholarship player knew about American football before he had proven his consis- came from Hollywood movies. tency at the college level. He formed his first impression Gaglianone played center of the country’s most popular back in soccer, a position that sport while attending a game requires a strong leg to clear the 25 pounds by sticking to a after enrolling at Baylor School ball away from the goalie. But stricter diet. “For these next in Chattanooga, Tennessee. success as a field goal kicker two years, I’m going to lay “It was kind of tough to isn’t really about strength. It’s all it all on the line and be the watch,” says Gaglianone, who about technique and fundamen- best I can be,” he says. dreamed of playing soccer tals, he says. An affable character professionally and preferred its “I’ve been working on that known for dancing on the field quicker pace. But one of Baylor’s motion my whole life, even after making a field goal, Gagli- though I didn’t know it would anone’s biggest challenge has apply to football,” he says. been getting used to Wisconsin’s Being a placekicker can be a cold climate. Friends invited nerve-racking, and sometimes him ice fishing last winter, and lonely, experience. A kicker can something got lost in translation go from hero to goat as the clock when he told his parents back runs out. “You’re the one out in Brazil, “I think we’re going to there taking that shot, you’re the hang out on the lake, and poke one putting that weight on your a hole, and fish and stuff.” Their shoulders,” he says. reply? “No, no, no! You’re going Gaglianone nailed 86 per- to fall in.” cent of his field goals during his stellar freshman season, GREG BUMP but his accuracy slipped to 67 percent while he struggled with PHOTO BY JEFF MILLER a back injury during his sopho- more year. Now he’s focused on bouncing back, having dropped

20 On Wisconsin FALL 2016 OnCampus Sports SARAH MORTON ticker

Madison’s Henry Vilas Zoo announced that it had named its new baby badger Bucky. The critter joins the zoo’s adult Badgers, Dekker and Kaminsky (named for former UW basketball players), as part of a Wisconsin Heritage Exhibit, now under construction. The zoo has had bad- gers on display since accepting the UW’s animal mascot in the 1940s.

Badger decathlete Zach Ziemek ’16, dis- cus-thrower Kelsey Card ’16, and swim- mer Cierra Runge (an incoming transfer) represented the U.S. at the Olympics in Rio. They joined alumni Evan Jager x’08 (steeplechase), Gwen Jorgensen ’08 (triathlon), Grace Latz ’11 (rowing), Vicky Opitz ’11 (rowing), Alev Kelter ’15 (rugby), and Jesse Thielke x’16 (wrestling). Other Badgers in Rio were Mohammed Ahmed ’14 (track, Canada), Hilary Edmondson Stellingwerff ’04 (track, Canada), and Egle Voice of Experience Staisiunaite ’12 (track, Lithuania). The games occurred after press time, so all ESPN’s Andy Katz feels the pull of the classroom. we can do is assume they each won gold. UW ATHLETICS Andy Katz ’90 is used to telling compli- suicide of BMX rider Dave Mirra and his cated stories to millions. He’s been doing subsequent diagnosis of chronic traumatic so since 2000 as a writer, college basketball encephalopathy, or CTE. reporter, and back-up anchor for ESPN’s Students also dissected a profile of golf- preeminent journalistic program, Outside er Tiger Woods in ESPN The Magazine, an the Lines. example of long-form sports journalism that But despite growing up the son of a Bos- goes beyond the realm of typical human in- ton College Law School professor, Katz nev- terest reporting, says Robert Schwoch Kelsey Card er gave much thought to becoming a teacher ’88, a onetime sports reporter who is also himself. The idea didn’t gel until he visited a lecturer and undergraduate adviser, and The women’s lightweight four rowing the UW–Madison campus in fall 2015 as who served as the official instructor for team won the 2016 national champion- part of a writer-in-residence program. Katz’s summer course. ships. The UW has won more national titles “It wasn’t until I was standing in front Because of his schedule filling in for in rowing (16) than of the students that I realized how comfort- Outside the Lines, Katz joined the class via in any other sport. able I was in that role,” he says. “It opened Skype from his office at ESPN’s studios my eyes to wanting to teach more in some in Connecticut during the first week and The Bleacher form.” mentored students online for the rest of the Report website Katz got his wish this summer with class. Former Washington Post sports col- ranks Madison as Journalism 475: Sports Journalism in the umnist Len Shapiro ’68, who previously the nation’s num- Digital Age, a course he developed with fac- taught sports journalism courses at the UW, ber one college football town, ulty in the School of Journalism and Mass served as a coinstructor for Katz’s course. beating out Communication. Students spent two weeks Schwoch is hopeful Katz can teach more such rivals in the classroom for intensive lectures and classes at the UW, saying, “There’s just no as Ann Arbor, seminars, followed by online instruction, substitute for that level of experience in a Michigan; discussion, and exercises. They learned classroom. He really brought relevant, up- Lincoln, Nebras- core sports journalism skills by covering a to-the-minute information to the class.” ka; and College particular team or sport, and they grappled Remembering his days as a student, Katz Station, Texas.

with the challenges of reaching a mass au- is eager to give back. “I used to seek out peo- BRYCE RICHTER dience in a changing media landscape. ple … for advice all the time,” he says. “If I The class also delved into current topics can be that person for students today, then ranging from the scandal surrounding the I’m all for it.” football program at Baylor University to the GREG BUMP

On Wisconsin 21 UW ARCHIVES S12222

22 On Wisconsin FALL 2016 One Text Away

Parents and students are in closer contact than ever, and that bond has changed the college experience.

BY PRESTON SCHMITT ’14

Twenty-two. That’s not the number of favorite tele- Parents of previ- 19th centuries, the doctrine of in loco parentis, vision episodes college students binge-watch in a ous generations or “in the place of a parent,” took root early at all week, Instagram photos they post in a day, or books of college stu- levels of American education. Educators sought and they read during a given semester. That’s how often dents (left) were secured the legal responsibility to preside over stu- a recent study revealed they communicate with their mostly hands off, dents (and initially, permission to administer corpo- but today’s stu- parents during an average week. dents “think of ral punishment). Parents expected and empowered Parents’ intimate involvement in their college parents as their universities to oversee and restrict students’ per- students’ lives is a decidedly new phenomenon. In best friends,” sonal lives. 2008, students and their parents averaged 13 contacts says Wren Singer, The UW was no exception. In 1927, the university per week, according to ongoing research by Barbara the UW’s director hosted a “Mothers’ Week End,” inviting mothers to Hofer, a psychology professor at Middlebury College. of undergraduate campus for women’s track and field events, drama As recently as two decades ago, that number was typ- advising. performances, and a banquet. In a welcome letter, ically one, often in the form of a costly, long-distance President Glenn Frank nodded to the university’s phone call on Sunday night. parental responsibilities, concluding, “We should By the time they get to campus, students have be unworthy of our trusteeship if your presence did begun to view parents as their most trusted advo- not inspire us afresh to try to maintain alongside cates and advisers. “The thing I’ve noticed more than the stern discipline of the University something of the parents changing is the students changing,” says a Mother’s care and concern for the enrichment and Wren Singer ’93, MS’95, PhD’01, director of under- expansion of the minds and spirits of your sons and graduate advising at UW–Madison. “Twenty years daughters.” ago, the general observation I would have is that the Although lessening in severity over time, this parents wanted to be involved, but the students were paternal relationship between universities and their kind of embarrassed. … Now students think of their students largely persisted until the 1960s and 1970s. parents as their best friends.” The Vietnam War changed everything. Universities have recognized this special rela- “There was a rebellion against all kinds of things tionship and stepped in to help parents and students related to colleges and universities,” says Marjo- navigate the transition to college. At the UW, the rie Savage, the former director of the Parent and nationally recognized Parent Program serves as a Family Program at the University of Minnesota, proactive messenger, helping parents understand who has worked with parents of college students and what defines appropriate involvement. The pro- researched their involvement for more than 25 years. gram encourages parents to embrace their new role “One of them was [the argument], ‘You’re sending my as mentors and coaches by pointing students toward college records to my parents. You’re treating me like resources readily available on campus to help them a child, and yet I can get drafted and go to war.’ ” succeed. As social movements converged and consumed campuses around the country, college students The rise and fall of in loco parentis demanded to be viewed as adults. They wanted pri- The evolving relationship among U.S. universities, vacy for their college records, freedom in student parents, and students began in colonial America. conduct, and rights for disciplinary measures. And Born out of English common law in the 18th and they no longer accepted universities — or, for that

On Wisconsin 23 matter, their parents — as figures of authority. Uni- Contact between Texting Mom and Dad versities had little choice but to respond with a more college students When the first wave of students who grew up under hands-off approach to student affairs. and their parents this new parental paradigm reached campus in the This shift culminated in the 1974 Family Edu- (at right and on 1990s, relationships drastically changed. Parents cational Rights and Privacy Act, or FERPA, which page 26) has were eager to stay connected to their students. evolved over the granted students 18 years or older the right to access, years from letters “In the ’70s, a lot of college students were first review, and challenge education records, and pro- to weekly phone generation,” Savage says. “Their parents had not tected such records from being released without a calls to daily gone to college [and] bought into the fact that when student’s written consent. exchanges of text you’re 18, you’re on your own. … As parents became After two centuries, in loco parentis was no longer messages. more educated, I think they started to see themselves the norm. when they were 18 as maybe not being as prepared as people assumed they were.” A new parental paradigm At the same time, college students no longer Something peculiar happened in the decades follow- interpreted their parents’ advice as an affront to ing the Vietnam era: the same generation of students their independence — and they no longer insisted on that fought for their adulthood on college campuses being viewed as adults. In a 1994 study by psycholo- became the generation of “soccer moms and dads” gist Jeffrey Arnett, who first proposed the “emerging focused on seatbelts, bike helmets, and overscheduled adulthood” category for 18- to 25-year-olds, only 24 activities. percent of college students believed they had reached “It’s interesting that many of the parents who are adulthood. so close to their kids — calling them all the time — According to the 2007 National Survey of Student are the ones who had very independent lives at the Engagement, three out of four students frequently same age,” Hofer says. “[They] can’t quite make sense follow the advice of a parent or guardian, a far higher of it themselves sometimes, [asking], ‘Why is this rate than the advice of friends or siblings. “When stu- so different from what I experienced with my own dents are asked to give examples of real-life leaders, parents?’ ” their parents top the list,” Savage writes in her book Julie Lythcott-Haims, former dean of freshmen You’re On Your Own (But I’m Here If You Need Me): at Stanford University, argues that the baby-boomer 55percent Mentoring Your Child During the College Years. generation upended the very nature of parenting. In of UW parents When students arrive on campus, they expect to her book How to Raise an Adult: Break Free of the report texting communicate with their parents once a week, accord- Overparenting Trap and Prepare Your Kid for Suc- as their primary ing to Hofer’s research, yet they actually do so more cess, she identifies a number of societal shifts in method of com- than three times per day — and they initiate the con- the 1980s, starting with a sudden fixation on safety. munication with tact nearly as often as their parents. Faces of missing children were plastered on milk car- students. While societal and parenting trends may make tons, while the 24–7 news cycle and shows such as frequent communication desirable, technology makes America’s Most Wanted sensationalized crime and it possible. Parents and students most often commu- drugs. “Our incessant fear of strangers was born,” nicate via texting and cell phone calls, according to she writes. Hofer’s latest study — a preference also identified by Safety concerns coincided with the “self-esteem a 2015 survey conducted by the UW Parent Program. movement” — the desire to protect children from anything negatively affecting their personhood. And Parent programs with more mothers entering the workforce, sched- With college students increasingly turning to par- uling day care and play dates became a priority for ents for advice, parents are understandably turning parents. “They then began observing play, which led to universities for answers. And with soaring costs to involving themselves in play,” Lythcott-Haims of higher education, the expectations that parents writes. “Leaving kids at home alone became taboo, have for universities — safe campuses, significant as did allowing kids to play unsupervised.” Between academic support, successful job placement — are 1981 and 1997, the amount of time children spent with also rising. parents increased 25 percent, according to a 2001 Tuition prices more than tripled at U.S. public uni- study at the University of Michigan. versities between 1988 and 2008, according to the As parents became more involved in leisure, they National Conference of State Legislatures. And more also became more invested in education. In 1983, often than not, parents are picking up the consider- academic achievement rose to the forefront of the able tab. Nearly two-thirds of UW parents expect American consciousness after the federal govern- their students to contribute 25 percent or less to their ment published a hyperbolic report called A Nation college expenses, the Parent Program’s survey found. at Risk, which asserted that America’s K–12 students “Sometimes parents are mortgaging their house to were mired in mediocrity. send their kids to college — it’s an investment,” says The proximity between parents and children in Patti Lux-Weber, who helped launch the UW­­–Madi- leisure and academia became the new baseline. son program in 2007 and later served as its director.

24 On Wisconsin FALL 2016 CLOCKWISE FROM TOP LEFT: BRYCE RICHTER; UW ARCHIVES S05982; BRYCE RICHTER; UW ARCHIVES S05651; UW ARCHIVES S05632 ARCHIVES UW S05651; ARCHIVES UW RICHTER; BRYCE S05982; ARCHIVES UW RICHTER; BRYCE LEFT: TOP FROM CLOCKWISE

On Wisconsin 25 “They’re looking for a return on their investment Administrators were concerned that “the only time [and] want to make sure their students are doing well parents were actually hearing from the university is and being supported.” when they received a bill,” says Lux-Weber, who left Further, courts have joined parents in once again the program in July. holding universities responsible for student conduct Services began with a website, a hotline for phone — a partial return to in loco parentis. Universities 1 in 5 calls, and a dedicated email address. Today the pro- became increasingly liable for lawsuits regarding stu- college students gram has 47,000 subscribers and offers Chinese and reports sending dent safety (both on and off campus) in the 1980s, papers to their Spanish websites, regular newsletters, a calendar and Savage says. Even FERPA, the landmark of student parents for proof- handbook, web chats, and organized campus visits. privacy and independence, has become more lenient reading, accord- And last year it answered nearly 2,000 parent calls, in allowing parent access over the years. ing to research by emails, and live-chat questions. “Up through the 1980s, the message [to parents] Middlebury psy- The “helicopter parent” stereotype — a term was primarily, ‘You need to let go,’ ” Savage says. “In chology professor popularized in the 1990s to refer to overprotective the late 1990s, we started to see parents reject that Barbara Hofer. parents who hover too closely over their children and message, [thinking], ‘My kid was 17 yesterday and too often swoop down to intervene in moments of just turned 18 today; they didn’t suddenly become a uncertainty — is not what guides the UW’s program. mature and responsible adult.’ ” “We don’t use the term helicopter parent,” says UW–Madison and many of its peer institutions Nancy Sandhu ’96, MS’03, associate director of have been willing to answer the call — literally. In Campus and Visitor Relations, who helped found the 2007, the UW launched its Parent Program, a cen- UW’s Parent Program. “Putting labels on a group of tralized office dedicated to parent communications. people is just not productive. And I would say that CLOCKWISE FROM TOP RIGHT: UW ARCHIVES S07487; UW ARCHIVES S07469; BRYCE RICHTER

26 On Wisconsin FALL 2016 UW ARCHIVES S17509; UW ARCHIVES S17508 to the contrary, if you give someone the right tools and information, it empowers them to make informed choices.” The messages seem to be hitting home. Nearly 80 percent of parents believe their student’s experi- ence at the UW has been or will be worth the invest- ment, according to the program’s annual survey. Affinity is even higher, with 94 percent of parents reporting satisfaction with the university’s level of communication.

Help or harm? The elephant in the classroom, of course, is whether significant parental involvement is ultimately helping or harming college students. Hofer’s studies have found that students who most frequently communicate with parents are less emo- As early as 1924, tionally autonomous and have lower GPAs. Savage’s the UW invited work shows that having attachment to parents serves mothers and as a safety net with positive outcomes for identity fathers to visit development, adjustment to college, academic suc- campus (right). cess, and retention. But healthy development during Today, the UW’s emerging adulthood requires both attachment and Parent Program autonomy, and parents need to support both, says has 47,000 Hofer, who coauthored The iConnected Parent: Stay- subscribers and answered nearly ing Close to Your Kids in College (and Beyond) While 2,000 parent Letting Them Grow Up. calls, emails, and And the UW’s Singer, who’s also worked with live-chat ques- first-year orientation programs, points out that tions last year. much of the research and discussion around parental involvement focuses on white, middle- and upper- class parents. Studies tend to gloss over first-gener- ation students, whose parents may not be as involved. Ultimately, context may matter more than fre- quency. “If the student is calling their parent con- stantly and saying, ‘I don’t know what to do about this’ … and if their conversations are so lengthy that it’s taking away their engagement with the institu- tion or their friends, I don’t think that’s good,” Savage says. “If it’s a matter of just checking in or contacting the child and saying, ‘I hope you’re having a good day,’ that’s fine. I think that’s actually healthy.” A few years ago, Savage received a call from a disconcerted father whose son had just arrived for his freshman year at the University of Minnesota. “I hate to be a helicopter parent, but … I’m going to stay overnight tonight,” he told Savage, sheepishly. “I just have to stay this one night and then I’ll go home.” But the father wasn’t intending to stay at his son’s dorm room and put a cramp on his son’s newfound independence; in fact, he was sitting at a hospital. His son had just broken his leg at an ROTC event on campus. “I thought, ‘Your kid is in a strange place, a dif- ferent city, knows nobody here, and he’s in the hos- pital,’ ” Savage says. “ ‘He needs someone with him. He needs his dad. Stay!’ ”•

Preston Schmitt ’14 is an editor for University Marketing.

On Wisconsin 27 SOCIAL STRATEGY The delicate art of campaigning in the digital age

BY GRETCHEN CHRISTENSEN MAX’17, CARA LOMBARDO ’10, MACC’11, MAX’16 AND LISA SPECKHARD MAX’16

wo days after Hillary Clinton clinched the Dem- Hillary Clinton inexplicably takes hold, sparking a chain of positive ocratic nomination, President Obama endorsed and Donald reactions. But an online misstep can end a career her candidacy for president. Her opponent did Trump use just as swiftly, while blandness can fail to start one. T Instagram (right) what any candidate today would do: he took to Twit- Because 65 percent of voting-age Americans use ter to share his thoughts. to share photos social media, politicians have no choice but to play of their families, “Obama just endorsed Crooked Hillary,” GOP including new this delicate — and risky — game. nominee Donald Trump tweeted. “He wants four grandchildren, more years of Obama — but nobody else does!” and behind-the- Unflattering adjectives had become Trump’s scenes moments REAL-TIME SPIN trademark dig, which his Twitter followers relished. from the cam- Not only are huge numbers of people using social With “Low-Energy Jeb,” “Little Marco,” and “Lyin’ paign trail. media, but they increasingly rely on platforms such Ted” out of the race, his attention was squarely as Facebook and Twitter to get informed. Nearly focused on his general-election opponent. 40 percent of baby boomers and more than 60 per- Then came a deadpan reply from Clinton, quoting cent of millennials say Facebook is their primary Trump’s original tweet: “Delete your account.” source for political news. Many campaigns have Thousands shared her response within minutes. realized that Facebook is where they can reach the By the end of the day, it garnered 330,000 retweets largest number of people in a streamlined way, says and became her most popular tweet of the campaign. Katie Harbath ’03, who was e-campaign director for Trump fired back a few hours later: “How long did Rudy Giuliani’s 2008 presidential bid. it take your staff of 823 people to think that up — and Harbath, who recalls how Giuliani’s small digital where are your 33,000 emails that you deleted?” The team was separate from the rest of the campaign, now scathing reply gained thousands of retweets (though works as a global politics and government outreach 200,000 less than Clinton’s reply). manager at Facebook, where politicians consult her In the end, it was a fairly successful day for them about how to use the site to their advantage. She both. notes that today’s presidential candidates employ Every so often, a witty comeback, candid photo, armies of digital and social media specialists. “The or visionary quote a politician shares on social media campaigns that do it best have digital and social media

28 On Wisconsin FALL 2016 On Wisconsin 29 integrated into every part of their campaign,” she didates and don’t want to do anything that would says. embarrass them,” Tracy says. Campaigns some- Social media gives candidates a megaphone to times show staffers examples of disastrous tweets address large numbers of people, instantly respond to encourage them to think carefully about posts and to criticism, or broadcast their reactions to an oppo- what would happen if those tweets ended up on CNN. nent’s statement. It’s an ideal tool for candidates to They also ensure staffers know how to operate each increase name recognition and showcase their values social media platform. and personality. And they make certain a candidate’s tweets or “It’s great for hyping up the crowd, and it’s great Facebook status updates get a second, third, fourth, for momentum,” says Maura Tracy x’10, who studied and fifth look before they are posted. “Not just for political science at UW­–Madison before leaving to wording, but for things that could be taken out of work on state and congressional races in the Midwest. context,” Peterson says. “Or there might be a word Because social media is a constant presence, with ambiguous meaning, and we don’t want to leave accessible at all hours of the day, it has also changed anything up to chance.” how candidates campaign. And it has altered the way And if something gets overlooked? Too late, she we watch debates, says Dhavan Shah ’89, director of says. “You hear about it right away, within seconds.” the UW’s Mass Communication Research Center. Sometimes the blame rests squarely on the politi- 22people had to “The spin room isn’t something that happens after approve every one cian’s shoulders, like when twitchy fingers result in an debates anymore. It’s something that happens in real- of Mitt Romney’s impulsive post. After last year’s terrorist attacks on time,” he says. tweets before it Paris, Minnesota state House candidate Dan Kimmel This is because people are “second-screening” — could be posted tweeted that ISIS was “made up of people doing what watching the debates while simultaneously following during the 2012 they think is best for their community.” The outraged and posting reactions on social media. During the first presidential cam- response was immediate, and his withdrawal from Democratic presidential debate, Vermont Senator paign. the campaign was only hours behind. Bernie Sanders gained more than 30,000 followers on Clearly, the goal is control. Twitter offers a pop- Twitter. The jump became a news story in itself. More ular 136-page handbook that teaches politicians to than applause lines or witty turns of phrase, social get the most out of their tweets. But it’s still a con- media users most frequently react to body language stant balance between being instantaneous — such and facial expressions, and Shah says this insight has as live-tweeting during a debate to pounce on an helped politicians’ handlers give them instant feed- opponent’s mistake — and cautious. Former Massa- back on their quirks. chusetts governor Mitt Romney’s failed presidential Depending on how many followers candidates campaign was criticized for having a tweet-review accumulate on social media platforms, they have an bottleneck: up to 22 people had to approve every one audience of anywhere from several thousand to mil- of his tweets before it could be posted. lions of people at once. “It’s more people than you can “That is not sustainable,” Peterson says. reach if you are only speaking to people in a room,” says Lauren Peterson ’10, director of content and cre- ative for Clinton’s campaign. AUTHENTICITY Clinton’s team starts each morning by discussing To change people’s opinions, politicians need to foster social media, emails, blog posts, and videos that will a good relationship with their audience, which usu- roll out each day to make sure their messages will be ally necessitates a long-term social media strategy coordinated. On the day that Clinton announced her built up over months and years. Above all, it must campus sexual assault plan, the social media team ring true. But authenticity can be tricky for politi- coordinated tweets and Facebook posts with her visit cians used to delivering pat answers and carefully to a college campus in Iowa while the communica- constructed speeches. tions team set up an interview with Refinery29, an “People have such a keenly developed sense of online media outlet focused on women. “We’re all what’s authentic, what’s actually written by someone kind of telling the same story, just to a slightly dif- versus what’s just a generic campaign talking point,” ferent group of people,” Peterson says. Tracy says. Because everyone — candidates, news outlets, Columnists and pundits trace Trump’s and Sand- celebrities, and companies — churns out constant ers’s popularity to the way they present themselves as content, it becomes even more important to repeat unfiltered. It’s easy to believe that Trump writes his messages and to post them across several platforms. own tweets, and it’s obvious that he’s not holding any- Quantity is one way to garner a following on social thing back. The often-disheveled Sanders is a sharp media, but quality matters, too. Most presidential contrast to Clinton, whose Instagram account includes candidates (Trump appears to be a notable exception) selfies with high-profile celebrities. Authenticity is have teams who carefully vet each piece of content thought to be especially important to millennials, and before sending it out to the masses. this may be why Sanders consistently did better with “Most staffers take a lot of pride in their can- voters under 30 in primaries and caucuses.

30 On Wisconsin FALL 2016 Over the course of political history, young people FACEBOOK have “always been incredibly astute at ferreting out Politicians use Facebook the same way every- a lack of authenticity, and ruthless in punishing can- didates for it,” says Michael Xenos, a UW professor one does: to post status updates, share news and chair of the communication science department. articles, talk politics (naturally), or show off cute It is hard to define exactly what, or who, seems authentic, Xenos says. It often comes down to this: pictures with their grandkids. They also use it to “We know it when we see it.” That’s a nebulous ideal fundraise and promote their vision for the coun- that can be difficult for candidates to wrangle with, and it sets them up for mistakes and missteps. try. By “liking” a politician’s page, supporters can Nevertheless, even the most scripted candidates guarantee his or her updates show up in their use social media to make direct appeals to voters. Sometimes this can be as simple as posting direct- newsfeed. to-camera video, live streaming, and any behind- the-scenes footage to Snapchat (see sidebar) to help voters better understand a candidate. INSTAGRAM It is especially important for candidates to have Unlike Facebook, which welcomes words and a well-tailored strategy that plays up their strengths media alike, Instagram is a photos-first social and plays down their perceived weaknesses. What works for one candidate does not hold true for media platform. Best known for faux-artsy, life- another, Xenos says. style snaps — think photos of someone’s brunch “Many people have said and will continue to say that [President Obama] couldn’t have done what he entrée — Instagram also humanizes candidates, did without social media,” he says. “If you were to creating an illusion of intimacy with their follow- take that social media operation and just slap it on another candidate, it probably wouldn’t have the ers. Hillary Clinton’s account posted a candid same effect.” shot of her holding a half-eaten pork chop and a jumbo lemonade with the caption, “Doing the MEME STORMS #IowaStateFair the right way.” Social media is part of a good offense, but campaigns also have to be ready to use it to defend a candidate when he or she is hit with criticism or mockery. SNAPCHAT During 2012’s second presidential debate, Romney Snapchat users share photos or short videos, alluded to the “binders full of women” provided to him during his search for more female cabinet mem- often with added doodles. What differentiates bers. The odd phrase was memorable, and ridicule the platform from other forms of social media is ran rampant online. Before he ended his campaign in February, Jeb users’ content self-destructs after it’s viewed. Bush was the subject of a green screen meme storm. “Snaps” are meant to be enjoyed in the moment Bush tweeted a picture of himself pointing in front — and probably are not important enough to of a green screen with the caption, “Taking lessons on how to work the green screen and give a weather save. Candidates often share footage from ral- forecast.” The website Reddit set the stage by tweet- lies to flaunt their crowds. ing, “This is going to be a memorable Photoshop battle.” Internet users gleefully put Bush in the movie Pulp Fiction and on stage at a Kanye West concert, TWITTER made a laser shoot out of his finger, and placed him side by side with Darth Vader. Twitter users post brief, 140-character dispatch- Harbath believes that when faced with this kind of es — with or without images and links — called social media response, the smartest thing a politician can do is “lean into the punch.” “tweets.” Campaigns most frequently use the It worked for Republican Senator Marco Rubio platform to birth hashtags (see: #FeelTheBern), after he gave a sweaty and uncomfortable response to the State of the Union address in 2013. He faced live-tweet debates and media appearances, mockery for reaching awkwardly off camera to grab a publicly spar (see: Massachusetts Senator bottle of water and guzzling its contents on live tele- Elizabeth Warren and Donald Trump), and, every vision. Rubio decided to be in on the joke. He made once in a while, clarify policy positions.

On Wisconsin 31 32 On Wisconsin FALL 2016 fun of himself on Twitter and his campaign later sold Former Florida he followed “classic communication 101” by trying water bottles printed with his name. Governor Jeb to change the conversation and resumed unveiling “He turned something that could have been a Bush got caught his ideas for the city of New York, but by that point, potential negative story into a positive story because in a “meme voters had stopped listening. they were so clever in terms of how they handled it,” storm” (left) when Internet Harbath says. users had some Rubio employed a similar strategy in June 2015 fun with a photo RETAIL POLITICS after the New York Times wrote an article detailing of the presiden- Being a trending topic on social media does not nec- the traffic infractions he and his wife had accumulated tial candidate essarily translate to success at the polls. A candidate over the years. Twitter users comically employed the in front of a TV who has a lot of interaction with his or her supporters hashtag #rubiocrimespree, accusing the senator of studio green will likely enjoy a boost in popular opinion, but that other “crimes,” such as jumping into a pool directly screen. doesn’t always translate to electoral success. after eating. Months later, his presidential campaign “Barring really bad decisions, both candidates in produced a video accusing him of heinous crimes like competitive races tend to do very similar things in double-dipping his chips after theWashington Post social media, and one of those candidates is going revealed that an 18-year-old Rubio had been arrested to win and one is going to lose,” says Xenos, the UW for drinking beer in a public park after it had closed. communication science researcher. The campaign turned both incidents into opportu- While social media is a good way for politicians to nities to fundraise. Alex Conant ’02, MPA’03, who spread information about themselves and their oppo- declined to be interviewed, was the communications nents, the most successful campaigns use it alongside director for Rubio’s presidential campaign. more old-fashioned methods, which can better reach Canadian Prime Minister Justin Trudeau’s oppo- key groups of voters over the age of 65. nents tried to use his seemingly perfect hair to sug- “The door-knocking, and — I know people hate gest he was an unprepared pretty boy, something ELECTION it — the phone calls, are the way to reach the people that might have concerned a candidate who wanted 2016 that you need to get to vote,” says Tracy. And when it to be viewed as a serious statesman. But Trudeau’s Join UW experts comes to fundraising, using targeted email campaigns, campaign knew his hair was a trending topic on for a web chat on and not social media, is the most effective way to bring Facebook, and tweeted a promotional video with September 20, in donations, at least for local and state-level races. the caption, “While we’re all on the topic of hair, a 7 to 8 p.m., at Behaviors might change as social media users reminder of what really matters.” Later, his politi- go.wisc.edu/ age and algorithms advance to better target potential cal party released another video called “Your Guide onwischat. donors, but Tracy says retail politics will never be to Canadian Political Hair,” embracing rather than Submit questions rendered obsolete. “A visit is more memorable than via Twitter using denying the Internet’s obsession. #OnWisChat. a tweet that disappears in a few minutes,” she says. Candidates often have much more serious issues Still, a strong social media presence is a require- to contend with — poor debate performances, incon- ment for high-profile political campaigns. Candidates sistent voting records, miscalculated attempts to con- hope to wield it in their favor for donations, votes, nect with voters, or, once in a while, a major scandal. and the elusive “likability factor.” They gamble some “There’s not something you can magically put up on control in hopes of a larger payoff. Facebook the next day that’s going to all of a sudden Xenos says making that bet is especially import- change people’s opinions about that candidate,” Har- ant for reaching a key demographic: people who are bath says. not particularly interested in politics or elections and In 2011, married New York congressman Anthony instead use Facebook to look for recipes and cute cat Weiner was accused of using Twitter’s private mes- videos. Political information shared on social media saging feature to share sexually explicit photographs by politically active people will almost always be seen of himself with multiple women. Weiner tried, at by their less politically active friends. first, to claim someone had hacked his phone, but he “They get that little piece of campaign information eventually owned up, apologized, resigned from Con- that they weren’t looking for,” Xenos says. “They’re gress, and swore off sexting. Two years later, more not paying attention to politics — most people have evidence from those indiscretions surfaced during better things to do — but social media is a way for it his campaign for mayor of New York. to get pushed in front of them.” Tracy, the UW alumna who is a veteran of several So, would having superior digital presence ever campaigns, was a senior staffer on Weiner’s mayoral win an election? campaign at the time. The former congressman had Tracy doesn’t think so, unless two candidates launched his campaign by owning up to his previous were in a dead tie. “Everything equal, and one can- transgressions and promising a fresh start. “He really didate has a better Twitter?” she says. “Maybe.” • thought about the best way to handle that, because it’s a very public part of him now, no pun intended,” Gretchen Christensen, Cara Lombardo, and Lisa Speckhard are she says. graduate students in the UW School of Journalism and Mass Once Weiner apologized yet again, Tracy says Communication.

On Wisconsin 33 THE ANALYST

As data mastery grows more lan Kriegel ’03 counts. In the 2016 presidential Eelection, he may count more than anyone else. important, politicians turn This isn’t metaphorical. It’s not to say that he’s more important than anyone else. Kriegel is, in his to number-crunchers such way, a person of consequence, but in the election, there are many people of greater importance than he: as Elan Kriegel. the candidates, for instance, or leading party politi- cians, or major donors. But in a literal sense, Kriegel counts. He adds and subtracts. He totals up sums. As cofounder of the data-analytics firm BlueLabs, he counts up people, places, and things, and then he tries to make sense of all those numbers. BlueLabs launched in 2013, and as the name suggests, it’s devoted to serving “blue” causes — that is, ones favored by the Democratic Party. In 2016, BlueLabs’ chief cause is Hillary Clinton, and Kriegel is the chief data analyst for her presi- dential campaign. The major candidates are taking divergent courses in this election cycle. Hillary Clinton’s team is deeply involved in data analytics; 9 Donald Trump has expressed disdain for it. “I’ve always felt it was overrated,” he told the Associated 0 Press. “Obama [himself] got the votes much more so 6 9 6 6 3 2 4 8 4 9 1 5 4 0 7 2 5 8 6 3 5 7 7 4 2 2 1 1 4 5 3 8 0 9 9 34 On Wisconsin FALL 2016 8 1 2 6 5 1 7 1 THE ANALYST BY JOHN ALLEN

than his data-processing machine. And I think the ata and politics are hardly a new marriage. same is true with me.” DGeorge Gallup came to fame 80 years ago, when Trump tweets; Clinton runs the numbers. As his statistically tested polling methods correctly pre- Clinton’s head counter, Kriegel lives at a rapid pace dicted Franklin Roosevelt’s re-election. And the term these days. When he talks, the words gush out, one gerrymandering — the one that refers to drawing sentence beginning before the previous sentence has electoral districts to collect the most favorable body finished. of voters? That’s essentially a data exercise. And it Back in early April, after Clinton lost the Wiscon- originated with Elbridge Gerry, who was governor of sin primary to Bernie Sanders, Kriegel’s time wasn’t Massachusetts in 1812. easy to come by. He had to postpone our first attempt But today, there are many more data available at a conversation, and then he was running 10 minutes than before, and the increasing power of computer late for the next. processing gives analysts new ways to tease trends “I’m sorry about my late rescheduling and — well, out of that information. I’m sorry about being late,” he said. “It’s, well, I’m “In a political campaign, there are three major embedded on the Clinton campaign right now in the things you’re trying to do,” Kriegel says. “You can Brooklyn — well, I occasionally get moved around for stuff.” The demands on Kriegel are high because the demands for data are high: this is the age of the math geek. “We’re in the business of predicting behavior, pre- 9 dicting what will happen,” says Kriegel. “But we care 0 about the battle. We want to impact behaviors.” 6 9 6 6 3 2 4 8 4 9 1 5 4 0 7 2 5 8 6 3 5 7 7 4 2 2 1 1 4 5 3 8 0 9 9 8 On Wisconsin 35 1 2 6 5 1 7 1 MICHAEL APPLETON

register people to vote. You can convince people to During the 2016 and Harvard and Wisconsin.” vote with you. And you can turn people out.” campaign, Elan He majored in math and anthropology, combin- As director of data analytics, Kriegel’s job is to Kriegel has been ing a love of numbers with a curiosity about human figure out which people can be convinced to change assigned to work interaction. While on campus, he worked at Pizza a behavior to the campaign’s advantage: which unreg- out of Clinton Hut and at the radio stations WIBA and WTLX. In headqarters in istered voters might sign up, which might go to the Brooklyn, New his free time, he volunteered on local political cam- polls on election day, which undecideds might come York. This vast paigns, including an effort in 2003 to raise Madison’s down on his campaign’s side. office graphic minimum wage to $7.75. “We can do a lot with data,” Kriegel says, “from shows the num- “I spent a lot of time helping out, just knocking predicting what’s going to happen to figuring out ber of delegates on doors,” he says. “And that got me interested in which voters to talk to and being a lot more efficient won by Clinton thinking about why I was knocking on this door and with our program.” and by her Dem- not that one, or why was I knocking on every door, ocratic primary and was that a good idea?” opponent, Bernie Kriegel’s interest in math took him to graduate Sanders. riegel’s interest in the intersection of numbers school at Columbia University, where he studied Kand human behavior began when he transferred quantitative methods. And when he earned his mas- from Franklin and Marshall College in Lancaster, ter’s, he returned to political action, taking a job at Pennsylvania, to UW–Madison. Tiny F&M, with only the Democractic National Committee. 2,300 students and fewer than 200 faculty, offered “They had just opened up a data shop,” Kriegel him one kind of opportunity — he was able to play says. “I mean, they had a data shop before, but they football for its NCAA Division III team. But it didn’t didn’t really know what they could do with data.” give him the academic breadth he was looking for. In 2010, he worked on races around the country, He’d need to go to a larger school for that. And his and he and the party began to dig into the power of mother directed him to the UW. information — though it didn’t much help. That year, “I grew up in Los Angeles,” he says. “My parents the Democrats lost 63 seats in the House and six in are from Israel, and for whatever reason, my mother the Senate. held the UW in high regard. When I was a kid, my “So 2010 wasn’t a great year for Democrats,” Krie- parents talked about the UC schools and Stanford gel says. “But we learned that we can do a lot with

36 On Wisconsin FALL 2016 data. And President Obama saw the value of this, and senator Cory Booker — as well as Fortune 100 com- he wanted to make it a part of his campaign in 2012.” panies and nonprofit clients, such as the Camden It was with the Obama campaign that Krie- Coalition of Healthcare Providers. gel began working with the crew that would form “We wanted to see if what was done for a presi- BlueLabs. Kriegel and other analysts used surveys to dential race could be done at a smaller level,” Krie- figure out what kinds of voters were open to changing gel says, “for a governor or state senator or mayor, their minds and how they might be persuaded. The someone running for those things. Could it be done data analysis team then created a model to predict for a not-for-profit in a small community?” how to reach those voters. This became the motivating idea for BlueLabs. One area Obama’s data crew looked at was There were political campaigns, of course, but what improving the reach of television advertising, com- could data analysis do for social causes? paring voter demographics with information about viewing habits. The result was what Kriegel calls a persuadable index, a list of television programs based “We’re in the business on how much reach they had for voters to whom the campaign wanted to speak. And the persuadable index suggested that the campaign should look at of predicting behavior, late-night programming on children’s-oriented cable networks. predicting what will “We were able to figure out ratings from people who we thought were most likely to be persuaded happen. But we care about by our ads and then concentrate our ads on those programs,” Kriegel says. “One of the things that came out of that is that we were advertising on Nick at Nite, the battle. We want to which campaigns traditionally wouldn’t have done. But we saw that those shows were relatively cheap impact behaviors.” ways to reach persuadable voters.” As the 2012 campaign built toward its conclusion, The work is not, Kriegel admits, the most profit- Kriegel and several of his colleagues began to talk able endeavor, but then profit is not BlueLabs’ highest about what would come next. They decided that they motivator. could take the work they’d been doing for the Obama “If we were driven by who pays the most, then campaign and use it to help a wide variety of clients. that would mean that we’re not able to take a lot of In the spring of 2013, they launched BlueLabs. the clients we believe in,” Kriegel says. “We choose industries or organizations that people in our com- pany are interested in working on. We find that “ hen you’re working on a billion-dollar cam- there’s so much work out there, there’s so much work Wpaign, one of the things is, you have a billion we can do, and people will do even better work for dollars,” says Kriegel. “If you’re slightly inefficient, some of these organizations that they’re passionate it’s no big deal. But if you only have $100,000, you’re about.” going to be especially concerned about how money is spent. Those are conversations we were having all door opens, and muffled voices call for Kriegel. the time.” A He’s needed, again, as the Clinton campaign is The importance of data analysis to politics comes only four days from the New York primary. She’ll win when a campaign realizes that its resources aren’t that race by 16 percentage points and go on to clinch unlimited. It can’t do everything — it can’t advertise the Democratic nomination. everywhere, it can’t knock on every door, it can’t be After Election Day, Kriegel and BlueLabs will everyplace at once. Campaigns want to make sure move on and look for the next cause it can help with that they’re putting their resources to use where better data analysis. they’ll make the most difference. “Working on campaigns is so hard,” Kriegel says. “How much mail should we send? Where should “They’re so taxing, and they take so much out of you. we allocate organizers or staff? And then there’s only But at the same time, the people you’re working with one candidate,” Kriegel says. “That’s our most pre- — they’re so smart and creative and passionate about cious resource of all.” what they do. You don’t want it to end. I mean, you Though the Clinton campaign is counting on want it to be over because you want to win. But that BlueLabs to help it secure the presidency this year, culture — you want to maintain it. You want to keep that race is hardly the company’s only interest. In the working with those people, and you want to work on three years since the company launched, BlueLabs’ causes you believe in.” • crew has helped candidates in state races — such as Virginia governor Terry McAuliffe and New Jersey John Allen is associate publisher for On Wisconsin.

On Wisconsin 37 Locked

OUTMatthew Desmond’s best-selling book makes the case that we can’t reduce poverty without addressing housing.

BY MATTHEW DESMOND MS’04, PHD’10 PHOTOS BY MICHAEL KIENITZ ’74

When sociologist Matthew Desmond MS’04, PhD’10 moved into a Milwaukee trailer park to write the book that became Evicted: Poverty and Profit in the American City,* he had no idea that the process of forcibly removing Americans from their homes had become so routine. Desmond, a Harvard professor who is an affiliate of the UW’s Institute for Research on Poverty, found that eviction affects millions of Americans each year. His book has filled a critical gap, since previous research studied public housing and overlooked the private rental market — despite the fact that two-thirds of renting families below the poverty line receive no housing assistance. Desmond says he hopes that Evicted starts a national conversation about an issue that affects not just low-income families, but middle-class families, too. “A fifth of all renters in the country now spend about 50 percent of their income on housing. That’s a widespread problem,” he says. The 2015 MacArthur “genius” grant recipient has already ignited a conversation at his alma mater: the university chose Evicted for its 2016 Go Big Read common-reading program. This excerpt follows Arleen, the mother in one of the eight families featured in the book, as she Some renters and her two sons face eviction just before Christmas. Arleen fell move hastily just behind on the rent after helping to pay for a close friend’s funeral, prior to eviction, weeks before her welfare benefits were cut because she missed a leaving personal items behind, as meeting with a caseworker. The reminder notice had been mailed this family did. to a previous address. NIKI DENISON

*Reprinted from Evicted: Poverty and Profit in the American City, copyright © 2016 by Matthew Desmond. Published by Crown Publishers, a division of Penguin Random House LLC.

38 On Wisconsin FALL 2016 Locked OUT

On Wisconsin 39 When this mother and son were evicted, she called a relative to come and help them move their belongings.

Christmas in Room 400 Sherrena decided to evict Arleen. The funeral Once she was through security, Sherrena made and subsequent welfare sanction had put Arleen too her way to Room 400, Milwaukee County Small far behind: $870. Sherrena felt it was time to “let Claims Court, the busiest courtroom in the state. go and move on to the next tenant.” Earlier in the Two women sat on either side of a desk, calling out month, she had filed the paperwork and received a the day’s cases and taking attendance. Most of the court date of December 23, which would be the last names flung into the air went unclaimed. Roughly 70 eviction court before Christmas that year. Sherrena percent of tenants summoned to Milwaukee’s eviction knew the courthouse would be packed. Many par- court didn’t come. The same was true in other major ents chose to take their chances with their land- cities. In some urban courts, only one tenant in ten lords rather than face their children empty-handed showed. Some tenants couldn’t miss work or couldn’t Matthew on Christmas morning. find child care or were confused by the whole pro- Desmond is the Sherrena wondered if Arleen would show. Most cess or couldn’t care less or would rather avoid the author of the New of the time, tenants didn’t, and Sherrena preferred it humiliation. When tenants did not show up and their York Times best- that way. She had learned that it didn’t matter how landlord or a representative did, the caller applied seller Evicted. much kindness you had shown a tenant up to that three quick stamps to the file — indicating that the point. “All that stuff goes out the window” in court. tenant had received a default eviction judgment — Sherrena had brought Arleen milk and groceries. and placed it on top of a growing pile. She’d even had a worker deliver a stove that was sit- Tenants in eviction court were generally poor, and ting unused in one of her vacant units. But she knew almost all of them (92 percent) had missed rent pay- that, once in front of the commissioner, Arleen was ments. The majority spent at least half their house- more likely to bring up the time the water heater went hold income on rent. One-third devoted at least 80 out or mention the hole in the window Quentin still percent to it. Of the tenants who did come to court hadn’t fixed. Still, Sherrena had called Arleen that and were evicted, only one in six had another place morning to remind her about court. She didn’t have lined up: shelters or the apartments of friends or to, but she had a soft spot for Arleen. Plus, Sherrena family. A few resigned themselves to the streets. Most worried more about the commissioners. She thought simply did not know where they would go. they were sympathetic to tenants and tried to block In Milwaukee’s poorest black neighborhoods, landlords with technicalities. Sherrena had had a eviction had become commonplace — especially for couple cases thrown out on account of paperwork women. In those neighborhoods, one female renter errors. When that happened, she had to start the in 17 was evicted through the court system each year, eviction process all over again, which usually meant which was twice as often as men from those neigh- losing another month’s rent on that unit. When things borhoods and nine times as often as women from went her way, however, she could have the eviction the city’s poorest white areas. Women from black squad physically remove tenants within 10 days. neighborhoods made up 9 percent of Milwaukee’s

40 On Wisconsin FALL 2016 A grandmother sits on the steps of a house after being evicted along with her daughter and grandchildren.

On Wisconsin 41 A mother and her children watch as their belongings are taken to the street. “If incarceration had come to define the lives of men from impov- erished black neighborhoods,” Desmond writes, “eviction was shaping the lives of women. Poor black men were locked up. Poor black women were locked out.”

population and 30 percent of its evicted tenants. for the board-up, and additional charges that totaled If incarceration had come to define the lives of $11,465.67. Arleen stared blankly at the bill. It was men from impoverished black neighborhoods, evic- more than her annual income. tion was shaping the lives of women. Poor black men Sherrena cocked her head and asked, “Do you see were locked up. Poor black women were locked out. what I have to go through?… It might not’ve been your fault about what happened, but” — she pinched the “Sherrena,” someone whispered. Sherrena bill between pointer and thumb and gave it a wiggle turned around and saw that Arleen had poked her — “I got issues.” head into Room 400. Arleen figured she had rented 20 houses since Sherrena stepped into the hallway and walked turning 18, which meant she and her children had up to Arleen, who was tucking her face underneath moved about once a year — multiple times because a red hoodie. “Girl,” Sherrena said, “I got to get you they were evicted. But Arleen’s eviction record was up outta this house or get my money. Genuine. … I not as extensive as it should have been. Through the mean, ’cause I got bills. I got a bill to show you right years, she had given landlords different names; noth- now that’s gonna take your eyes outta your head.” ing exotic, just subtle alterations. Now “Arleen Beal” Sherrena reached in her files and handed Arleen and “Erleen Belle” had eviction records. The frazzled a tax bill for a property the city had condemned. It court clerks, like many landlords, never stopped to listed delinquent storm water and sewer charges, fees ask for identification. Arleen remembered when they

42 On Wisconsin FALL 2016 against another evicted tenant, the one whose build- ing had been condemned. Each eviction case had two parts. The “first cause of action” dealt strictly with whether a tenant would be evicted. Next came “the second and third causes of action,” which dealt with what was owed to a landlord: unpaid rent, court fees, and other damages. Most tenants taken to eviction court were sued twice — once for the property and a second time for the debt — and so had two court dates. But even fewer tenants showed up for their second hearing than for their first, which meant landlords’ claims about what was owed them usu- ally went unchallenged. Suing a tenant for back rent and court fees was straightforward. Landlords were allowed to charge for unpaid rent, late fees the court found reasonable, and double rent for each day ten- ants remained in the home after their tenancy had been terminated. Things got murkier when tallying up property damages. Sometimes Sherrena guessed an amount on the ride over to eviction court. “How much should I put for the back door: One fifty? Two hundred?” Sometimes she added on an extermination fee even though Quentin would take care of it him- self. When the charges didn’t give them pause, callers approved landlords’ second and third causes with a quick punch of the stamp. When they did, callers pushed the claim up to a commissioner like Gram- ling Perez, who was now asking Sherrena to provide evidence that would justify suing an ex-tenant for the maximum amount allowed in small claims court. “What I’m trying to get from her doesn’t even scratch the surface of what she did to the property,” Sherrena replied, presenting photos of the trashed unit and the bill she had shown to Arleen. Commissioner Gramling Perez looked everything over, then said, “I need something else.” Sherrena pushed back but got nowhere. “I’ll never get that anyway,” she finally said with a huff. “And that’s probably the case,” the commissioner began. “So— ” “It’s still not fair! Nobody ever does anything to used to take a break from doing evictions around these tenants. It’s always the landlord. This system Christmastime in Milwaukee. But they did away with is flawed. … But whatever. I’ll never see the money. that in 1991, after a landlord convinced the American These people are deadbeats.” Civil Liberties Union to argue that the practice was Gramling Perez brought Sherrena’s charges from an unfair religious celebration. Some old-timers still $5,000 down to $1,285. That money judgment joined observed the moratorium out of kindness or habit or those of the eight other eviction cases Sherrena initi- ignorance. Sherrena was not one of them. ated earlier that month, which together totaled over Finally, Arleen looked up to see Sherrena step $10,000. Sherrena knew that receiving a money judg- into the hallway and hold the courtroom door open. ment and actually receiving the money were different “We up,” she said. matters. After withholding tenants’ security depos- Sherrena had waited two hours for her cases to be its, landlords had limited recourse when it came to called. She had drawn Commissioner Laura Gramling collecting. Sherrena could try to garnish wages, but Perez, a white woman with military posture but a this was possible only for former tenants who were broad, open face. Gramling Perez, in a dark pantsuit employed and living above the poverty line. She could and pearls, asked Arleen to wait in the front while garnish bank accounts. But many of her former ten- she and Sherrena settled another matter. Sherrena ants did not have bank accounts, and even if they did, had been in the office just the day before, asking the state benefits and the first $1,000 were off limits. commissioner to approve a claim of $5,000 brought Even so, Sherrena and many other landlords filed

On Wisconsin 43 Desmond got to for second and third causes. This carried consequences the country” reported delinquent tenants to three know a number for tenants, since money judgments were listed on national credit bureaus and placed them on a nation- of families while eviction records. An eviction record listing $200 of wide tracking system that allowed the company to researching his rental debt left a different impression than one listing follow tenants’ financial lives “without their knowl- book on evictions, $2,000. Money judgments could also suddenly reap- edge.” It saw when tenants attempted to get credit, including that of this child shown pear in tenants’ lives several years after the eviction, apply for a job, or open a bank account. Like landlords in her Milwaukee particularly if landlords docketed them. Docketing docketing judgments, the company took the long apartment. a judgment slapped it on a tenant’s credit report. If view, waiting for tenants to “get back on their finan- the tenant came to own any property in Milwaukee cial feet and begin to earn a living” before collection County in the next decade, the docketed judgment could begin. Rent Recovery Service “never closed placed a lien on that property, severely limiting a new an unpaid file.” Some of those files contained debt homeowner’s ability to refinance or sell. To landlords, amounts calculated in a reasonable and well-docu- docketing a judgment was a long-odds bet on a tenant’s mented way; others contained bloated second and future. Who knows, maybe somewhere down the line third causes and unreasonably high interest rates. But a tenant would want to get her credit in order and since both had the court’s approval, Rent Recovery would approach her old landlord, asking to repay the Service did not distinguish between them. debt. “Debt with interest,” the landlord could respond, since money judgments accrued interest at an annual When her turn came, Arleen decided to sit right rate that would be the envy of any financial portfolio: next to Sherrena at the commissioner’s table. Sher- 12 percent. For the chronically and desperately poor rena was still stewing over being denied her $5,000 whose credit was already wrecked, a docketed judg- claim when the commissioner, without lifting her ment was just another shove deeper into the pit. But eyes from Arleen’s file, said, “Your landlady is seek- for the tenant who went on to land a decent job or ing to evict you for unpaid rent. Are you behind on marry and then take another tentative step forward, rent, ma’am?” applying for student loans or purchasing a first home “Yes,” Arleen replied. — for that tenant, it was a real barrier on the already With that, she lost her case. difficult road to self-reliance and security. The commissioner looked at Sherrena and asked, Sherrena had been thinking about hiring a com- “Are you willing to work something out?” pany like Rent Recovery Service to collect on her “No,” Sherrena answered. “Because the thing second and third causes. The self-described “largest is, she’s too far behind. See, I let her slide when the and most aggressive landlord collection agency in sister passed away or whatever. She didn’t pay all her

44 On Wisconsin FALL 2016 rent that month. And now it’s another whole month “I’m not trying to be there.” has passed, and now she owes a total balance of about “I understand.” $870.” The commissioner shuffled the papers and said “Okay, okay,” the commissioner cut in. She turned nothing more. to Arleen. “So your landlady at this point wants you In the pause, Arleen took another tack. She to move out.” thought of the broken window, the sporadic hot “Okay.” water, the grimy carpet, and said, in a dismissive “Do you have minor children at home?” voice, “I would say something, but I’m not even gonna “Yup.” go there. I’m all right.” That was her defense. “How many?” The commissioner looked at Arleen and said, “Two.” “Here’s the deal. Ma’am, you’re getting to move out Gramling Perez was one of the commissioners voluntarily by January first. … If you don’t do that, if who sometimes subscribed to the court custom of you don’t move out, then your landlord is entitled to giving tenants two extra days in the home for each come back here without further notice, and she can dependent child. get a writ of eviction. And then the sheriff will come.” “I’ll be out before the first,” Arleen said. “New Year’s at the latest.” When Sherrena and Arleen walked out of the “But see, that goes into the beginning of rental courthouse, a gentle snow was still falling. Sherrena period again,” Sherrena interjected. had agreed to give Arleen a ride home. In the car, “So you’re willing to do a stipulation if she’s gone Sherrena paused to rub her neck, and Arleen lowered before the first?” the commissioner asked. her forehead into the palm of her hand. Both women “Well,” Sherrena began, her annoyance no longer had splitting headaches. Sherrena attributed hers to even partially concealed. “I have people lined up that how court had gone. She was still fuming that Gram- want to move in on the first.” ling Perez had reduced her money judgment. Arleen’s But the commissioner had spotted an opening. was from hunger. She hadn’t eaten all day. She knew Arleen would have to leave, but she was “I don’t want to be putting you and your babies out trying to spare her the blemish of an eviction record. in the cold,” Sherrena told Arleen as the car moved She tried again: “Would you be willing to offer some- slowly through the slushy streets. “I wouldn’t want thing in return for her agreement to move out by the nobody to do me like that. … Some of them landlords, 31st, voluntarily?” they get away with murder down there. But there’s “What would I be proposing to offer?” Sherrena some like me, who get in front of the commissioner, asked coldly. and she say whatever’s on her mind, and that’s “To dismiss.” the way it’s gonna go. … She knows this system is “But what about the other money that she owes screwed. It’s all one-sided.” me?” A dismissed eviction judgment meant a dropped Arleen stared out the window and watched the money judgment as well, and obtaining money judg- snow settle noiselessly on the black iron lampposts, ments, even against single mothers on welfare, was the ornate dome of the Public Library, the Church of one of the primary reasons Sherrena evicted tenants the Gesu’s Gothic towers. through the court system. “And some of these tenants,” Sherrena was “Well, my point is that you maybe give up a couple saying, “they nasty as hell. They bring roaches with hundred dollars so you don’t lose these tenants who ’em. They bring mice with ’em. And who gotta pay are coming in January.” The commissioner knew Sher- for it? Oh, what about Doreen Hinkston? With her rena could pocket Arleen’s security deposit, leaving an ray-man noodles down the sink, and they keep calling unpaid rent balance of around $320. “In exchange for me about the sink being stopped up. … And I gotta call an agreement that she won’t go after you —” the plumber. Then you pouring grease down the sink Then Arleen interrupted the commissioner. “I’m from your fried chicken, you pouring the grease down not trying to be in her money,” she said. She said it the sink, and I gotta get a plumber out again.” forcefully and looked offended. Arleen had gathered The car turned down Center Street, passing a who was making the calls, and it wasn’t the white church where Arleen sometimes picked up gift bas- lady with the pearl necklace. kets at Thanksgiving and Christmas. She had always Sherrena, who had been mulling things over, aspired to have her own ministry like that, to be the leaned forward in her chair. “I don’t want to dismiss one handing out food and clothing. anything. I really don’t. … I mean, I’m tired of losing “So, Arleen” — Sherrena pulled in front of out on every single —” She began slapping the table Arleen’s place on Thirteenth Street — “if you ever with each word. thinking about becoming a landlord, don’t. It’s a bad Arleen looked at the commissioner. “I mean, I’m deal. Get the short end of the stick every time.” not trying to stay. I mean, I understand what she’s Arleen stepped out of the car and turned back to saying. That’s her place.” Sherrena. “I understand,” said the commissioner. “Merry Christmas,” she said. •

On Wisconsin 45 GETTY IMAGES

This Woman’s Work Kathryn Clarenbach built the foundation for the modern women’s movement. Meet the determined feminist you’ve never heard of.

BY JENNY PRICE ’96

46 On Wisconsin FALL 2016 GETTY IMAGES athryn Clarenbach started kindergarten dations for improving the civic, economic, legal, and In 1968, Kathryn at age two and a half and graduated as social status of American women. It called for paid Clarenbach her high school’s valedictorian at age maternity leave, universal child care, and ending sex (far left) and 16. But when she came to UW–Madi- discrimination in hiring, and for courts to recognize Betty Friedan son to study political science in 1937, women’s equality under the 14th Amendment of the announced the National she faced a reality that would strike today’s students U.S. Constitution. K Organization for as unthinkable: women were not allowed to sit in the By then, Clarenbach didn’t need a government Women (NOW) Rathskeller. report to tell her about the inequities she and other had adopted a Her response? After buying her morning coffee women faced. Early in their careers, she and her hus- Bill of Rights at the Memorial Union, she would walk as slowly as band, Henry, took jobs teaching at Olivet College in for Women the legs on her 5'11" frame could through the Rath- Michigan. She earned half as much as he did, even to present to skeller to the Paul Bunyan Room, where women were though she had completed her PhD in political sci- political parties permitted to study. This quiet act of protest was a ence and he had not. The Clarenbachs returned to and candidates. preview of Clarenbach’s lifelong work, much of which Madison in 1960 after she and Henry held various played out in the background of history. By her own teaching positions in Michigan, Missouri, and New account, she was a coalition builder, not a marcher. York. She was brilliant and fierce, but never the loudest After a brief stint teaching at Edgewood College, in the room. Yet over time, her persistent efforts the UW hired her to develop continuing education at the UW and her work throughout Wisconsin to gain equality for women — which culminated in the creation of the National Organization for Women “The whole nation suffers — formed the backbone of the modern women’s movement. from the failure to make I polled friends while researching this story, and found that no one had heard of Clarenbach ’41, MA’42, PhD’46. Why isn’t she a household name? use of one half of its Clarenbach never sought the spotlight, never needed to see her name on a bestseller like Betty Friedan, brainpower and ability.” or to stand at the microphone before a rapt crowd like Gloria Steinem. Her reward came from working programs aimed at women who no longer had small to change laws and seeing tangible progress toward children at home and wanted a job or something to do gaining equality for women. outside the home. Hundreds of women responded to She was born Kathryn Frederick in 1920, the same surveys or visited her office in person to learn more. year that American women finally won the right to In the summer of 1962, more than 100 women vote. She grew up in Sparta, Wisconsin, in a house- came to Madison to take a noncredit course on the hold where there were no “girl jobs or boy jobs,” she role of women in the modern world. Doing so wasn’t recalled. Her mother, elected to the local school board necessarily an easy step. “It seemed almost pathetic not long after suffrage, pushed her daughter to pursue to me that competent, able women, in what I’ve her professional interests. Her father, a minister and always called the best years of their life, would have country lawyer who married thousands of couples to say, ‘Is it all right for me to take some of the family in the family’s living room, made a habit of pointing money for my own education?’ And then I would say, out when a woman was doing something special or ‘Yes, it’s all right,’ ” Clarenbach said during an oral unusual. history interview recorded by UW Archives in 15 When Clarenbach returned to the UW to earn her sessions between 1987 and 1989. PhD after working for the War Production Board in As her work at the UW continued, she questioned Washington, DC, during World War II, her depart- whether the efforts mattered, writing in a memo to ment had no female faculty members. She wrote her her boss, “I wonder if we are doing a disservice to thesis on “Recent Anti-Democratic Ideas and Ten- all of these women, to encourage them to develop dencies in American Politics,” but noted many years their abilities and to broaden their horizons and to later with some irony that she did so “without word add more gratifying things to their life when the outer one on sexism or the suffrage movement or any of the world is so inhospitable to them?” rest.” In 1964, she convinced Wisconsin governor John Reynolds ’47, LLB’49 to authorize a state commis- In 1963, a presidential commission appointed by sion on the status of women, as the Kennedy report John F. Kennedy and initially chaired by Eleanor had recommended. She served as its first chair for Roosevelt released a report that included recommen- five years, and again from 1971 to 1979. She traveled

On Wisconsin 47 across Wisconsin, explaining the commission’s work driver’s test was not allowed to sign the permission and giving 30 to 40 speeches a year. “My vocabulary form, because the state did not recognize her as the became a little more forceful as I went along,” she head of the household. said. She drew fire from school counselors when she Media and historians may focus on public protests told them the advice they gave female students lim- for women’s rights, but the steady work of state com- ited their options. At a small private college, a female missions is what allowed women to enter the public dean told her, “You wouldn’t talk that way if you were sphere, laying the foundation for the women’s lib- married and had children.” eration movement, says Kimberly Voss, a journal- Clarenbach replied, “I happen to be married, and ism associate professor at the University of Central I have three children, and I do talk this way.” Florida. Her book Politicking Politely: Well-Behaved Women Making a Difference in the 1960s and 1970s UW ARCHIVES S16566 profiles a half-dozen female journalists and political operatives who worked behind the scenes to push for change. “Without them, a lot of what happens in the late ’60s and early ’70s doesn’t happen,” Voss says. The Wisconsin commission discovered 280 pro- visions in state statutes that treated men and women differently. “It not only changed my life, it has sub- sequently become my life,” Clarenbach said of her quest to change state laws that discriminated against women. Voss, a Wisconsin native, hadn’t heard of Claren- bach until she began researching the role of female journalists in the women’s movement. She spent part of summer 2010 in Madison, poring over Clarenbach’s personal papers at UW Archives, and found that Clar- enbach used her influence to get favorable coverage of the commission’s efforts from female journalists who wrote for the so-called women’s pages in Madison, Milwaukee, and Appleton.

By 1966, it was clear that the state commissions had In 1963, Claren- At times, other mothers in her neighborhood limited power to bring about real change. The Equal bach (middle) pitched in with child care for her son and two daugh- Employment Opportunity Commission (EEOC), lobbied Wiscon- ters. “They knew I was doing something on behalf of established in 1965 to implement Title VII of the Civil sin governor John Reynolds (second women, and they wanted to repay me,” she recalled Rights Act, wasn’t enforcing the law when it came to from right) to in her interview. Henry operated a small real estate gender discrimination. At the third national confer- authorize a state company and urged her to attend conferences and ence of state commissions on the status of women commission that meetings that would further her work. He shared in Washington, DC, its members learned the EEOC identified laws housekeeping duties and was home with their chil- would not consider a resolution from the group to that discrimi- dren after school when she couldn’t be. A 1969 Mil- outlaw the practice of segregating employment ads nated against waukee Sentinel article featuring the family includes by gender. women. a photograph of the couple standing in their kitchen Clarenbach, accustomed to working within the — she’s wearing an apron over her professional system, was at a crossroads. “For the first time in clothing, and he’s holding a cake he had baked. “I just her experience of women’s rights, she realizes the wouldn’t have known any other kind of marriage, I government isn’t going to help her,” Voss says. think,” she said in her UW oral history interview. The last hours of the conference laid the ground- Her son, David, who still lives in Madison and work for the creation of the National Organization for served in the state legislature from 1975 to 1993, Women. Twenty-seven founding members, including recalls that Clarenbach was the only mother he knew Clarenbach, each put five dollars on the table to cover of who worked outside the home. None of this struck their dues. In the months that followed, however, him as unusual. “It was my reality,” he says. “It wasn’t many women — especially those with government an oddity or something different that required an atti- jobs — were reluctant to join the effort. Some sent tudinal shift. … It was what it was.” money, but asked that their names not be listed as At that time, women who worked outside the members because they feared they’d be fired. home were portrayed as bad mothers. A woman who “It seemed too radical,” Clarenbach said. “People wanted her name listed alongside her husband’s in were not using the word discrimination. We were the phone book had to pay an additional fee. And talking about disadvantages and obstacles, but a woman who took her teenage child for his or her nobody used the word oppression, even those of us

48 On Wisconsin FALL 2016 who were getting this thing off the ground.” In stark contrast to the positive coverage her work with the state commission received in Wisconsin, national media coverage of women’s efforts to gain equality was abysmal. An editorial in the December 1968 issue of Life magazine referred to the women asking for enforcement of civil rights law as “a group of militant ladies.” Media coverage also reinforced the myth that the women’s movement rose from the East and West Coasts. But Midwestern women were the heart of NOW. A core group, including Clarenbach, was humorously known as the “Wisconsin Mafia” among the movement’s leaders, according to the late Gerda Lerner, a UW history professor who pioneered the field of women’s history. HENRY/HTTP://WWW.DIANAMARAHENRY.COM MARA DIANA © Clarenbach’s work with the Wisconsin commis- sion, which served as a blueprint for feminist activ- ism, and her UW affiliation led to her election as NOW’s first board chair. When the group formed in 1966, NOW’s pres- ident, Betty Friedan, was already famous for The Feminine Mystique, the book that made waves for dispelling the notion that all women were happy to live lives as homemakers. Clarenbach admired Frie- dan’s ideas and her sharp intellect, but their part- nership got off to a rough start. Clarenbach was cool headed; Friedan was not. “Friedan had moxie, but no practical skills to organize a broadly based political

movement,” wrote Ellen Chesler in a New York Times CLARENBACH DAVID OF COURTESY essay published several months after Clarenbach’s death in 1994. Clarenbach “became the organization’s most trustworthy doer.” In her oral history, Clarenbach did not mince words: “Betty had never organized a thing in her life.” Although it took time for the two to “work out a harmonious and trusting relationship,” Clarenbach said, they forged a strong bond and an effective part- nership. During a 1988 dinner in Wisconsin honoring Clarenbach, Friedan said, “I love that woman. It was wonderful to be in the harness with her in those early years. They might have been the best years of our life.”

From the mid-1960s to the 1970s, Clarenbach and health. Steinem later wrote that the conference Clarenbach (top pushed for changes to Wisconsin’s state laws gov- was so pivotal that “figuring out the date of any other left) spent two erning divorce, marital property, and sexual assault, event now means remembering, was it before or after years leading and those new laws became models for the rest of Houston?” preparations the country. She was also the founding chair of the Clarenbach said Houston offered proof that the for the historic Houston National National Women’s Political Caucus, a group focused women’s movement was “not a fad and is not a cre- Women's Confer- on electing women to office. She served as executive ation of Ms. magazine or a couple of kooks at NOW, ence in 1977. director of the International Women’s Year Commis- but it is, in fact, a worldwide movement.” sion and was the driving force behind planning the During the conference, major feminist leaders Lady Bird John- National Women’s Conference in Houston in 1977. including Steinem, Friedan, and Congresswoman son and U.S. Billed as a constitutional convention for women, Bella Abzug stood on stage alongside Coretta Scott Labor Secretary the Houston conference was a feat of organization. King and First Ladies Rosalynn Carter, Betty Ford, Willard Wirtz Clarenbach helped with 56 state and territorial meet- and Lady Bird Johnson. Clarenbach isn’t in any of greeted Claren- bach (above right) ings leading up to the event, which 20,000 people those photos, but without her, it’s likely none of at a White House attended. A national plan of action, drafted by 2,000 them would be. • reception in 1966. delegates, asked for federal involvement to remove barriers in 26 areas, including child care, education, Jenny Price ’96 is co-editor of On Wisconsin.

On Wisconsin 49 OnAlumniAlumni News at Home and Abroad ANDYMANIS (2) Learning Opportunity Badger Café takes UW- Madison professors to commu- nities throughout Wisconsin for talks on timely topics ranging from electoral politics to the Zika virus and educational video games. The Wisconsin Alum- ni Association (WAA) plans to expand the program to other 59Founders’ Day states to give more alumni the events held chance to learn about new ideas around the and surprising innovations. For country, along more information about events with gatherings in your area, visit uwalumni. in Beijing, Hong com/badgercafe. Kong, Paris, and Major Milestone Shanghai. Grandparents University welcomes its first great-grandchild. 3,537 People turned out The Wisconsin Alumni Associ- important in her life. for Founders’ Day ation’s Grandparents University Armstrong finds it most events in 2016, came of age this summer when rewarding to take one child at representing the seven-year-old Gabby Flores a time. That way, he says, “you highest atten- enrolled with her great-grand- can talk about things you used to dance ever. father, Tom Armstrong ’57. do when you were a kid; you can The two (shown above in the UW talk about what their hopes and Arboretum) participated in the dreams are. It’s a one-on-one, Restoration Ecology major. close personal experience, where Give Me a W! Armstrong first attended the there’s no Mom and Dad, there’s 41Faculty went on Since 1980, the Wisconsin summer program in 2001 with no siblings to quarrel with — it’s the road to share Alumni Student Board (WASB) one of his grandchildren, Haley just you and the grandchild.” their insights as has helped to promote some of Armstrong Flores, who was one of While the classes on topics Founders’ Day the university’s most beloved speakers. the first children to participate. In ranging from art to entomology traditions. That includes The July, he came back to attend with to computer science are “a great W Project, which encourages Haley’s daughter, Gabby. adventure” for the children, he 170,793 students to assemble on the “I never thought I’d be around says, there is one course that Miles traveled by football field to form a giant to see my great-grandchild get old stands out for him — a biotechnol- faculty and staff W during Wisconsin Welcome enough to go,” he says. ogy class taught by Tom Zinnen to participate in events. WASB partnered with the Attending the program that PhD’85. “For the adults, Tom is Founders’ Days Athletics Department, the Center pairs grandparents with grandkids the most learned, exciting, fun around the world. for the First-Year Experience, and to enjoy summer learning oppor- teacher who ever walked the face the UW Marching Band on the tunities on campus is a tradition of this earth,” he says. “He is so project, and WAA also provided for the Armstrongs. good that he just entertains con- the first thousand attendees “It was a very important rite stantly.” with Red Shirt™ T-shirts, which of passage for each grandchild as A retired banker who lives benefit the Great People they grew up,” Armstrong says, in Fredonia, Wisconsin, Arm- scholarship. “and each one was a great expe- strong looks forward to taking rience for me.” He has taken 12 one remaining grandchild, who is grandkids over the years, and now five, to Grandparents Univer- each child eagerly awaited the sity when she gets a little older. year when it would be his or her For more information on the turn. Haley recently told him the program, visit uwalumni.com/gpu. experience was one of the most NIKI DENISON

50 On Wisconsin FALL 2016 Exhibition Alumni Artists

1 2

3

“There are way too many artists and way too few 1 1. Delivery, Art 4 galleries,” says Barry Carlsen MFA’83. That’s Werger MFA’82 why he started Big Ten(t), an alliance connecting 2 2. Gone by UW–Madison alumni with places to show their Morning II, work. Barry Roal Carlsen invites Badger artists to participate in Carlsen MFA’83 shows, and they pay a fee for renting gallery space 3 3. 13 tales and other services. The arrangement allows Big (another brick in the wall), Jason Ten(t) artists to keep 90 percent of the income Ruhl MFA’02 from sales, rather than splitting it 50-50 with the 4 4. Pile (Barney), gallery, as is typically the case. Tom Berenz “We see it as a self-empowerment model,” says MFA’12 Carlsen, who chose the name Big Ten(t) to reflect 5 5. Walking the group’s mission to serve as an umbrella or tent Home, Diana that welcomes all UW alumni artists. Cavallero The idea takes its inspiration from Peter MA’15, MFA’16 5 Hopkins MFAx’82, who started SHIM Art Services (shhhim.com) — a Brooklyn, New York, organization that provides space to support artists outside the small, exclusive group who show their work in traditional galleries. Carlsen, who teaches lithography in the UW art department and is also (full disclosure) a former designer for On Wisconsin, works with some 60 Badger graduates spanning several generations. They most recently exhibited their work (some of which is shown here) in Chicago and at SHIM’s headquarters, the ArtHelix Gallery in Brooklyn, in a show scheduled from August 27 to September 11.

On Wisconsin 51 Tradition Ask Helen C. BRYCE RICHTER

Even in today’s era of selfies and WHAT’S YOUR distinctive hand dispenses the ality as a place that we can be a Snapchat, a bulletin board in the FAVORITE UW witty and enlightening replies to little irreverent.” corner of the College Library TRADITION? the comments, criticisms, and The quirkiness of the board lobby has turned into a must-see Tell On Wisconsin ideas from the library’s patrons. and O’Donnell’s tone are fitting spot for the library’s thousands at onwisconsin@ Since 2005, O’Donnell has for the library, which is open uwalumni.com, of visitors. and we’ll find out responded to comments about round the clock. But she also Dozens of comment cards if it’s just a fond topics ranging from the need for strikes a more somber tone make their way into the sug- memory or if it’s more electrical outlets (sorry, when students ask anonymous gestion box under the bulletin still part of cam- the library is adding them as questions about such serious board every semester. Many are pus life today. fast as it can) to recommenda- subjects as the transgender then showcased on the board, tions for book selections and bathroom policy and rules about along with responses that are equipment, shout-outs to library who can use the library over- whimsical yet informative, staff, and complaints about the night. irreverent yet respectful, infused thickness of the toilet paper Most of all, the board offers with character, and delivered in (get used to one-ply). Someone a bit of levity for patrons pull- a handwriting so neat that one once asked, “Do you know how ing all-nighters and doing the commenter said it should be strong a monkey is?” The reply? serious work of being college turned into a computer font. “Wicked strong.” students — even when they’re The building may have noted “We’ve established a real taking breaks to play board UW English professor Helen identity of Helen C. as someone games. C. White’s name on the facade, who’s caring, but she doesn’t “If you look over and see but its voice these days comes take any guff, and she’s willing someone reading, and you see a from Pamela O’Donnell MA’02, to be a little bit snarky when the chuckle, it definitely brightens MA’03, a senior academic librar- occasion calls for it,” O’Donnell the day,” O’Donnell says. ian for College Library, whose says. “We have enough person- STACY FORSTER

52 On Wisconsin FALL 2016 OnAlumni Class Notes

50s the University of Houston’s Millennium: Masterworks from If you were on the 1953 Rose College of Social Sciences. the Kaplan-Ostergaard Collec- Bowl charter train to California, Charles Fischbach ’60, tion, which will move to the Palm you may remember “The Accor- BOOK NEWS JD’67 of Chicago is new to the Springs Art Museum in Palm dion Man” — Fred Hecker ’53, Attention, authors board of Housing Choice Part- Desert [California] in November. MBA’55 — who entertained and publicists! ners of Illinois. By improving At the Southern Illinois riders and used his musical tal- Please share access to housing, employment, University School of Medicine in ents throughout college to help your book news and education, it’s “a major play- Springfield, the Educator of the by completing finance his education. He met and submitting er,” he says, “in the nation’s ef- Year Award has been renamed his wife, occupational therapy the form at fort to reduce intergenerational the J. Kevin Dorsey Outstand- major Alice Stevens Hecker uwalumni.com/ poverty and create racially and ing Educator Award in honor ’56, at a residence hall dance. go/bookshelf. economically diverse communi- of professor and dean emeri- Fred spent 37 years with Eli We then post ties.” He’s also a former member tus J. (John) Kevin Dorsey Lilly and Company in interna- the submissions of the City of Chicago Commis- PhD’68. One of the school’s tional marketing, and since his to the Wiscon- sion on Human Relations. first faculty members in 1973, 1993 retirement in Indianapolis, sin-alumni The Ministry of French Na- he’s also been a researcher, clini- the couple has globetrotted to section of the tional Education has conferred cian, administrator, and provost. book website all seven continents. Goodreads at its Order of Academic Palms His current interests include Soon to be 84 years old, goodreads.com/ — France’s oldest nonmilitary promoting empathy and profes- Otto Puls ’55 is clocking his wisalumni. We decoration — on Albert James sionalism in health care culture. 53rd year with the Badger men’s also choose a Arnold Jr. MA’64, PhD’68 of Phoenix attorney Dianne basketball team: at the score- handful of the Staunton, Virginia, for distin- Post ’69, JD’78 has represent- keeper’s table of every hoops books posted guished service in teaching ed claimants while the Human game and as an equipment there to appear French language, literature, and Rights Advisory Panel, a tribunal manager, practice referee, and in this print culture. After a long professo- in Kosovo, considered wheth- magazine. jack-of-all-trades. He’s also had rial career at the University of er the United Nations Mission a 52-year career as a pharmacist Virginia, he’s now a professor in Kosovo failed to protect the at Madison’s Central Wisconsin emeritus of the Institut des Roma in Mitrovica, Kosovo, after Center and worked as a football CLASS NOTES Textes et Manuscrits Modernes the 1999 NATO bombing, leaving SUBMISSIONS and basketball referee in the high uwalumni.com/ and the foremost authority on them in lead-contaminated sites school, UW, and Big Ten arenas. go/alumninotes the Martinican poet, playwright, for 10 years. In April, the panel “I love the idea of working with and essayist Aimé Césaire. ordered a public apology, com- the kids,” Puls told the New York Class Notes, Heat & Vice: The Films of pensation, and assurance that Wisconsin Alumni Times in March, and stray foul Association, Michael Mann — a retrospective UN bodies will act in accordance calls aside, “they like me.” 650 N. Lake series held at the Brooklyn [New with international human-rights Street, Madison, York] Academy of Music in Feb- norms in the future. Post’s work 60s WI 53706-1476 ruary — gave viewers a full look as a community legal clinic During the early ’60s, alto at the directorial career of the attorney has also earned her a saxophonist George Bohrn- groundbreaking “master of the 2016 Top 50 Pro Bono Award stedt ’60, MS’63, PhD’66; DEATH NOTICES • modern urban noir,” Michael from the Arizona Foundation for flugelhornistDavid Piggins NAME, ADDRESS, Mann ’65 of Los Angeles. He Legal Services and Education. ’62; drummer Ron Pulera ’62; TELEPHONE, made his feature debut in 1981 The Wisconsin Fastpitch and pianist Dick Rozelle ’62 AND EMAIL with Thief; hit it big with TV’s Softball Coaches Association treated the campus and city to UPDATES Miami Vice; pioneered digital Hall of Fame now includes their jazz stylings. They met up alumnichanges@ filmmaking; and is widely ac- inductee uwalumni.com Jim Wickert ’69, again in November to record a claimed for Manhunter, Last of a winning assistant coach at CD titled 200 Years out of Alumni Changes, the Mohicans, Heat, The Insider, McFarland [Wisconsin] High Madison as the musical legacy Wisconsin Alumni Ali, Collateral, The Aviator, School for 27 years. He also of their friendship. Bohrnstedt, Association, Public Enemies, and Blackhat. founded and was the longtime 650 N. Lake of Indian Wells, California, is the Street, Madison, David Kaplan ’67 of president of the McFarland institute fellow at the American WI 53706-1476 Rancho Mirage, California, Youth Softball Boosters and Institutes for Research; Piggins, collects studio glass — a global today is an assistant coach and of Racine, Wisconsin, had a dis- 608-308-5420 art movement that began at the recruiter at Madison College. or toll free tinguished career at S. C. John- 888-WIS-ALUM UW in the ’60s — and loaned 34 son; Pulera, of Liberty Township, (947-2586) pieces to the UW’s Chazen Mu- 70s Ohio, became a general manager seum of Art during its opening Good news about Warren Gall for TV stations; and Rozelle, of year. In July, the Crocker Art ’71, MD’75 of Dubuque, Iowa, Bellaire, Texas, was a professor, Museum in Sacramento, Califor- came from “proud son” Warren department chair, and dean of nia, unveiled Glass for the New Gall ’10 of Lewis Center, Ohio,

On Wisconsin 53 Recognition John Woolley MA’74, PhD’80

FROM ALL THE who writes: “After a long and PRESIDENTS’ successful career in cardiotho- racic surgery, Dr. Gall retired MATT PERKO MATT PENS from medicine to help create, John Woolley MA’74, and eventually lead as program PhD’80 was 12 when director, the physicians assis- he stood at a Nashville, tant program at the University Tennessee, curb watching of Dubuque. As of April 2016, President John F. Kenne- the program is officially accred- dy’s motorcade scoot past ited and enrolling its first class him en route to the airport. of students.” The chief executive was A three-decade career with in Woolley’s hometown the CIA led Evan Hillebrand on May 18, 1963 — just MA’72 to another decade of months before he was teaching at the Patterson School assassinated — to renew of Diplomacy, where he prepared his call for public service. students for careers in interna- “He waved, and it was tional affairs. He’s now retired over before you knew in Cambridge, Maryland, and it,” Woolley recalls. “My his latest book is the coauthored personal reaction was, Energy, Economic Growth, and ‘Big deal. I could have Geopolitical Futures: Eight Long- been playing baseball.’ ” Range Scenarios. Thus, it’s ironic that Following graduation, today Woolley runs the Robert Shalka PhD’72 nonpartisan American returned to Canada to launch Presidency Project — what became a 36-year career the world’s most compre- as a foreign-service officer hensive online resource on all aspects of the U.S. presidency. with assignments in Stuttgart, This year, the site is expected to draw at least 4.5 million unique vis- Bangkok, Moscow, Singapore, itors from 200 countries, including reporters, novelists, political junkies, Kiev, Riyadh, Bonn, Berlin, and scholars, and even presidential speechwriters. The project hosts a vast Ottawa. Now retired in Orléans, assemblage of presidential documents, addresses, and candidate Ontario, he and former col- remarks — 118,046 items as of this writing, and an increase of 7,000 leagues are writing a soon-to- in the past year alone. be-published history of the “At Wisconsin, I was actually trying to avoid the presidency,” Woolley Canadian government’s re- says. “I was really interested primarily in public policy at the time, and sponse to the Indochinese I was kind of annoyed that political scientists weren’t more focused on refugee crisis of 1975–80. what seemed to me the pressing issues of the day — energy and the His Majesty the Emperor environment.” of Japan and the Consulate- But when Woolley took a post in 1986 to teach political science at the General of Japan in Chicago University of California, Santa Barbara, the department chair asked him have conferred the Order of to create a course on the presidency. Thirteen years later, he started the the Rising Sun, Gold Rays with American Presidency Project by posting presidential documents to the Rosette upon Edward Grant then-nascent Internet as a resource for students in his course. ’73, MS’75, MA’75 to honor Woolley and then–graduate student Gerhard Peters collaborated to his work promoting friendship comb the public domain for more documents, converting digitized mate- and understanding between rials into a format that allows the public to search for items by name or Japan and the United States. subject. Woolley and Peters continue to collaborate closely on the project. Grant’s involvement began while “I had no idea it was going to become so big,” Woolley says. “Today, managing the Japan desk for the there’s nobody on the Internet, in terms of presidential documents, that accounting firm Arthur Ander- comes close to the kind of collection that we have.” sen, where he was a partner For now, Woolley is busy collecting and archiving candidates’ remarks whose career spanned 36 years, from the 2016 presidential campaign. Comments that have been charac- and it grew during his years as terized as inflammatory will be preserved for posterity. president of the Japan America “My personal hope,” he says, “is that people will look back and shake Society of Chicago. He’s now their heads, saying, ‘What was wrong with these people? How did their retired in Burr Ridge, Illinois. institutions get off track in a way that made any of this possible?’ ” In April, the UW–Madison ANDREW FAUGHT School of Journalism and Mass

54 On Wisconsin FALL 2016 OnAlumni Class Notes

Communication presented of Engineering and Benedictine 80s Distinguished Service Awards to University, he’s now teaching Tracey Spiegelhoff Klein Madisonian Ray Allen ’74, sec- business courses at Binh Duong ’80 of Brookfield, Wisconsin, retary of the Wisconsin Depart- University in Ho Chi Minh City has begun her seven-year term ment of Workforce Development; as a Fulbright scholar. on the UW System Board of WISN-TV anchor As president of the Duncan ALL ARE Regents. She’s a shareholder Mike Gousha WELCOME! ’78 of Milwaukee; Ketchum Group, a Milwaukee-based doc- The Wisconsin in the law firm of Reinhart West partner and director Dave umentary-production company, Alumni Asso- Boerner Van Deuren, chairs its Chapman ’79 of Mill Valley, Chip (John) Duncan ’77 has ciation (WAA) health care practice, serves on California; and UCLA assistant filmed in 40-plus countries, encourages the board of visitors of UW– adjunct professor of communi- earned more than 125 national diversity, inclu- Madison’s political science cation studies Abigail Gold- and international awards, and sivity, nondis- department, and is a board man ’92. The Nelson Award seen his work broadcast world- crimination, and member of the Wisconsin First for contributions to research in wide. Look for his latest films — participation Lady Advisory Council. by all alumni, journalism and mass communi- The Sound Man; The Negotiator; students, and A big Badger high-five goes cation education went to DePaul and Tolkien & Lewis: Myth, Imag- friends of up for the “proud principal” University journalism program ination & the Quest for Meaning UW–Madison of Portage [Wisconsin] High director Bruce Evensen — and his latest books, Food, in its activities. School, Robin Rebholz Kvalo PhD’89 of Arlington Heights, Water, Shelter and Tell Me What ’81, MS’98. She’s one of the Illinois; and Haley Van Dyck to Believe, Steely Dan. Among his first 16 Wisconsin principals to ’08 — a cofounder of the United many photographic exhibitions, earn a Herb Kohl [’56] Leader- States Digital Service, based in his first museum show — Build- WISCONSIN ship Award from the Herb Kohl ALUMNI the White House — earned the ing Bridges: The Photographic ASSOCIATION Educational Foundation. She was Nafziger Award for achievement Journey of Chip Duncan — ran (WAA) then selected as the 2016 Wis- within 10 years of graduation. this spring at the Kenosha [Wis- MEMBERSHIP consin Secondary School Princi- Wisconsin governor Scott consin] Public Museum. We love our loyal pal of the Year and will represent Walker and the Wisconsin Madisonians who are rightly WAA members! the state this fall in Washington, Women’s Council have bestowed proud of the Madison Museum of (You know who DC, when the National Principal 2016 Trailblazer Awards for Contemporary Art — housed in you are.) Non- of the Year is chosen. Women in Business on three the iconic, Cesar Pelli–designed members, please MAKERS is a television and review all of alumnae. Mary Brazeau Overture Center — can thank the nifty reasons digital video initiative by PBS Brown ’74, president of Glacial director Stephen Fleischman to become a and AOL that identifies and Lake Cranberries in Wisconsin ’77, MA’84 for accomplishing member at celebrates women’s accomplish- Rapids; and Nan Zimdars ’75, great things. During his 25-year uwalumni.com/ ments, and Madisonian Barbara head of the Nan M. Zimdars tenure, he’s expanded the muse- membership/ Steffen Finley ’82 will share financial services firm in Mad- um’s space, elevated program- benefits, and her story as part of the project’s ison, both garnered Pioneer ming and exhibits, increased then, if you’re so 2016 class. She’s a senior VP Awards, while Latrice Pinson visitors, deepened community inclined, you can and wealth adviser with Morgan engagement and education, and join at uwalumni. Stanley Wealth Management, a Milton-Knighton ’02, JD’06 com/membership. of Milton Law Offices in Brook- built financial support. MAKERS founding partner. field earned Special Recognition. Shelly Dutch ’78 is The gorgeous images that Patricia Kessler ’74 is making Madison a more men- award-winning, Santa Fe–based alive and well and living in tally healthy place. She directs photographer Eddie Soloway Paris! In 1991, she cofounded the Connections Counseling, an ’82 makes are “the expression Paris-based Dear Conjunction outpatient mental-health and of his passion for the natural Theatre Company to perform substance-abuse clinic that world.” He shares his expertise works in English and French works closely with UW–Mad- through workshops at photo- throughout Europe and the UK, ison to provide counseling graphic institutions worldwide, and she’s still going strong with and education to students and online teaching, National the troupe as an actress and experiential learning to faculty Geographic seminars, adven- director. Kessler also founded fellows and graduate and med- tures that he hosts through the Allihies Summer Theatre ical students. Dutch is also the National Geographic Expedi- Festival in West Cork, Ireland. founder of Horizon High School tions, fine-art prints, and his John Snyder MS’74 — — Dane County’s only recovery book, One Thousand Moons. normally of Glen Ellyn, Illinois high school — and operates the Meg (Martha) Brown — is off to Vietnam. Following nonprofit Recovery Foundation, Gaines JD’83, LLM’93 a career in the private sector which raises scholarship funds has been invited to join the and as an adjunct professor of and educates the community steering committee of a National finance at the Milwaukee School about substance-abuse issues. Academy of Medicine series that

On Wisconsin 55 OnAlumni Class Notes will advise the incoming federal Ojibwa Community College. Foundation’s board of trustees. administration on health care. How much do we love Felicitations to Tim Her perspectives as a UW– “Between actress Joan Cusack ’84? Cresswell MS’88, PhD’92: Madison clinical professor and a 2007 and Following turns as the voice of he’s the new dean of the faculty cofounder and the director of the 2016, I Jessie — the yodeling cowgirl and vice president for academic university’s Center for Patient — in Toy Story 2 and Toy Story affairs at Trinity College in Hart- Partnerships will be invaluable. visited 3, the Chicagoan is returning ford, Connecticut. He arrives John Sheehan ’83 says and photo- for Toy Story 4. And, after five there from Boston’s Northeast he’s found a “unique opportunity graphed all consecutive Emmy nomina- University, where he was asso- to build a state-of-the-art health 59 national tions, her performance as Sheila ciate dean for faculty affairs in care campus” near his home- Jackson in the Showtime series its College of Social Sciences town of Sun Prairie as president parks in Shameless earned her last year’s and Humanities, a professor of of UW Health at the American the United award for Outstanding Guest history and international affairs, Center. It’s a new ambulatory States.” Actress in a Comedy Series. and associate director for public clinic, hospital, and sports- Eric Magayne ’08 Fun bit: Cusack owns Judy humanities at the Northeastern performance and wellness cen- Maxwell Home, a quirky (what Humanities Center. ter on Madison’s far-east side. else would we expect?) Chicago Following stints as head Dennis White MA’83 of boutique specializing in home writer and coexecutive producer Hayward, Wisconsin, said he décor and gifts. for The Colbert Report, Rich was “very pleasantly surprised The Santa Barbara [Cali- Dahm ’89 of Burbank, Califor- and deeply honored” to receive fornia] Club, a nonprofit social nia, is now a writer and consult- the 2016 Indian Educator of the club, was founded in 1892, and ing producer for the ABC sitcom Year award this spring from the Joe Weiland ’86 plans to add The Middle. Wisconsin Indian Education to its rich history as its 2016 To say that Melodee Liegl Association, and we send him president. Also a founding Nugent ’89 is a swimmer is an our hearty congratulations! partner of the wealth-manage- extreme understatement. She White teaches art and mathe- ment firm Arlington Financial swims marathons — distances matics at the Lac Courte Oreilles Advisors, he’s been named to greater than 10 kilometers — the Pacific Coast Business Times’ and is a U.S. Masters All-Amer- list of Who’s Who in Banking ican, with the most distance and Finance. swum in 2014 and a personal A Bancroft Prize — among best (so far) of 27 miles. When the most prestigious honors in she’s not in the water, Nugent the field of American history — is a statistician at Milwaukee’s has gone to Boston College Law Medical College of Wisconsin. School professor Mary Sarah Richard Stedman ’89, Bilder ’87 for Madison’s Hand: PhD’00 contends that a sense Revisiting the Constitutional of place drives how people Convention. Her groundbreaking respond to environmental and book uses digital technology and social change, and it shapes traditional textual analysis to public policy and resource man- examine how James Madison agement. His work as a Cornell revised — today we might say University associate professor spun — his influential notes on of natural resources has helped the convention, thus challenging to define this area of scholar- their legitimacy as an objective ship and earned him a 2015 contemporaneous account. Rising Star Faculty Award from Richard Bilder, UW Law Cornell and a 2014 Freudenburg School’s Foley & Lardner Emeri- Research Award of Merit from tus Professor of Law, shared this. the Rural Sociological Society. The Davey Tree Expert Com- Julie Nowlen ’88, Stedman’s pany is growing nicely under the duly proud wife, sent this good leadership of Patrick Covey news from Ithaca, New York. ’87. He joined the Kent, Ohio– headquartered company in 1991 90s and now, as its new president Chicago’s Metropolitan Planning and COO, oversees all of its Council — a nonprofit that helps North American operations. He’s governments, businesses, and also a member of the Arbor Day communities to solve the city’s

56 On Wisconsin FALL 2016 Recognition Ben McCready x’76 ANDY MANIS pressing needs — has elected Andy Hesselbach ’90 to its board of governors. He’s the VP of construction at Peoples Gas, a utility that serves Chicago. We apologize to Carey Du- nai Lohrenz ’90: our Summer 2016 Recognition should have stated that she lives in Minneap- olis; her debut book is Fearless Leadership; and her eldest child is Alexandra Lohrenz x’19. Charles Clover ’91 is a Beijing correspondent for the Financial Times of London, and his book Black Wind, White Snow: The Rise of Russia’s New Nationalism came out this PORTRAIT PAINTER spring. During his prior post as Nancy Reagan was not impressed by any of the portraits that had been the Financial Times’ Moscow painted of her husband. When the president of the United States needed bureau chief, he earned the 2011 a new one for his library, she had two conditions for the artist: no money British Press Awards Foreign up front and no in-person meeting. Reporter of the Year honor and Ben McCready x’76 of DeForest, Wisconsin, agreed and, working a 2011 Martha Gellhorn Special from a photo, delivered a three-quarter-length portrait of a smiling Award for Journalism. Proud Ronald Reagan wearing a dark brown suit. The First Lady was delighted. papa Frank Clover ’62, a UW– “She called and said, ‘You made him look so alert and so kind,’ ” McCready Madison professor emeritus recalls. Others, she added, had made her husband seem dull. of history and classics, shared The ability to produce representations that are both genuine and Charles’s accomplishments. flattering has afforded McCready a career that’s included painting From Winnipeg, Manito- portraits of four U.S. presidents; hundreds of corporate executives and ba, we heard from artist and university leaders, including 11 from UW–Madison; and several celebri- designer Joseph Cannizzaro ties, such as George Clooney and Paul Newman. MA’93, MFA’94, who’s been After college, McCready sold insurance, worked in politics, and was synthesizing architecture, engi- an executive recruiter. In 1982, he decided to pursue a career as an artist. neering, design technology, and Although he had taken just one art course at the UW, his education had visual aesthetics for 25 years. started much earlier: both of his parents were trained artists. His pieces grace public and McCready’s first portraits were for friends and family, painted for private collections worldwide, free or next to nothing. After sending samples of his work to hockey star and his Cannizzaro Visual Arts Wayne Gretzky and actor Robert Redford, both commissioned portraits. Foundation preserves, studies, Redford allowed him to use the work freely for publicity, which increased collects, and exhibits art works. McCready’s clientele. He gives great credit to UW At his peak, McCready painted 20 portraits a year. Despite receiving art professor and mentor Jack more than 100 requests annually, he now paints one a month — often Damer, who “helped chart my hopping on a plane to meet with the subject and take photos — and his path in the art world.” schedule is filled for the next year and a half. Paul Scanlan ’93 of The lessons that McCready learned during his time selling insurance Orinda, California — an proved invaluable in his career as an artist. “You’ve got to sell yourself,” Emmy-winning technologist he says. “You can have the most incredible skills, but if you can’t sell, it who cofounded MobiTV and the might be hard to sustain your career.” New York Rock Exchange — is The wisdom that McCready gained about self-discipline and time now a cofounder and the CEO of management while at UW–Madison has also been critical. “I just loved Legion M, the world’s first fan- my classes, the academic life, the social life at Wisconsin,” he says. “It owned entertainment company. was so challenging academically that you got a lot of confidence when He’s forming alliances with Hol- you did well.” lywood talents and seeking fan ANDREW KAHN investment and involvement in creating film, TV, and other proj- ects. “After all,” says Scanlan, “fans are the reason that content

On Wisconsin 57 Contribution Trisha Andrew JEFF MILLER exists, and … we are inviting fans into Hollywood’s inner circle.” Wisconsin governor Scott Walker appointed Rebecca Grassl Bradley JD’96 of Wau- watosa to the state’s supreme court in October 2015 following the death of Justice N. Patrick Crooks. She had previously served on the Wisconsin Court of Appeals. In April, Madisonian JoAnne Kloppenburg JD’88 — who presides over District IV of the Wisconsin Court of Appeals and has taught at UW Law School since 1990 — chal- lenged Bradley for the supreme court seat. In the largest su- preme-court election turnout in state history, Bradley prevailed. John Tauer MS’96, PhD’00 conducted his PhD research on intrinsic motiva- tion, writes a Psychology Today blog about motivation in sports, and is a professor of psychology BLUE IS THE NEW GREEN ENERGY and athletic Hall of Famer at Solar energy is hot right now, even though solar arrays are cumbersome, the University of St. Thomas costly, and — worst of all — not particularly efficient. But in a lab in in Saint Paul, Minnesota. All of the UW–Madison Department of Chemistry, assistant professor Trisha this put him in good stead — as, Andrew is developing solar cells made from a surprisingly common, even also, the St. Thomas men’s bas- inexpensive substance: a dye used to produce the color blue. ketball head coach — to lead his The same property that gives the dye’s molecules their intense color team to win the NCAA Division also lets them conduct electricity. And instead of requiring heavy, glass- III championship this spring based solar panels and silver conductors, the densely pigmented dye and earn the title of Division III can be woven with metallic threads and laid down in films thinner than National Coach of the Year. a human hair. Andrew and her team can create lightweight, flexible, and even 00s disposable solar cells on a medium as fine as tracing paper, making The Greater Green Bay Chamber solar energy more efficient and affordable than ever before. has named Stephanie Gerth The technology coming out of Andrew’s lab could not only power Cavadeas ’02 one of its Future everything from rooftop solar arrays to cell phone chargers, but it also 15 young professionals for 2016. could be set up, taken down, or taken to a new location as easily as A CPA and senior manager at moving a table lamp from one room to another. This creates new Wipfli who provides assurance opportunities for harnessing energy in developing nations, helping and tax services to nonprofits, emergency-response teams working away from the grid, and handling she’s also a member of the Lead- any situation where there is a need for gaining access to electrical ership Green Bay Class of 2016. power quickly and cheaply. Thanks to Jennifer Hacker For more information about supporting UW–Madison’s tradition Olsen ’91 — Wipfli’s PR and of groundbreaking research, visit allwaysforward.org. communications manager in Minneapolis — who let us know. Brendan Fischer ’03, JD’11 is now using his exper- tise in campaign-finance and government-transparency issues — which he honed as general counsel at the Center for Media and Democracy — in Washing- ton, DC, as the new associate

58 On Wisconsin FALL 2016 OnAlumni Class Notes counsel at the Campaign Legal Development Corporation, he’s Gomez-Tom ’10, MSW’11 of Center. He’s also a frequent establishing and leading its new Milwaukee with a 40 Under 40 commentator in the national ALUM WHAT? international-trade program, Leaders in Health Award. She If you’ve ever been media and served in the Peace confused about which aims to stimulate growth manages the Wisconsin Naviga- Corps in El Salvador. the proper ter- and maritime activity in the tor Collaborative, which provides Fans of PBS’s Wisconsin minology for grad- region. Schlicht was also vice outreach, education, and enroll- Foodie saw Tony Schultz ’04, uates, then you, president of UW–Madison’s ment services for the Patient Kat (Katrina) Becker MS’06, gentle reader, are Class of 2006 and a member of Protection and Affordable Care and their certified-organic not alone. Here its 2004 Homecoming court. Act to 23 Wisconsin counties. Stoney Acres Farm featured in are the choices: A National Science Founda- “Midwest Renaissance Man” February. Part of a new wave, one female grad tion Graduate Research Fellow- and “writer-rapper-singer- is an alumna; one their “pizza farm” hosts hun- male grad is an ship is helping Craig Kohn ’08 director-producer-engineer- dreds of people each in-season alumnus. Alum- to fund his doctoral research designer” Clifton Grefe Friday for pizza nights: from nae are members about, he says, “developing (“Beef”) ’13 says he’s suc- crust to veggies, all of the ingre- of an all-female sustainable behaviors through cessfully “transitioning from dients come from their farm and graduate group. STEM education in agriscience working-class Wisconsinite to are baked in brick ovens. These And, although it’s curriculum.” The Elkhorn, Wis- nationally recognized artist and third-generation family farmers often mistakenly consin, resident was also named tastemaker” in Los Angeles. near Athens, Wisconsin, are used in a singular one of the Top 40 Under 40 in He’s established the production also purveyors of vegetables, context, alumni is American Agriculture in 2014. house/hip-hop platform Base- plural and refers herbs, fruit, flowers, meat, eggs, to members of an Writes Eric Magayne ment Made and contributes to grains, and a CSA program. all-male graduate ’08, “Between 2007 and 2016, the online magazine HipHopDX. The Association of Devel- group or a mixed I visited and photographed all You may know his controver- opmental Disabilities Providers group of male 59 national parks in the United sial UW–related songs “Coastie has honored the exceptional and female grads. States while maintaining a full- Song (What’s a Coastie)” and achievements of Sue Stellick (Thus, one cannot time job as a systems engineer. “My Biddy” and music video ’04, MS’06 with its Marty be an alumni.) At age 30, I am sure to be one of Teach Me How to Bucky. Martini Leadership Award. As the youngest people to accom- Joanna Michelic the associate division director of X-PLANATION plish this.” He also visited all Lawrence ’14 has triumphed day and employment supports An x preceding 50 states and their capitals over 4,500-plus other appli- for the Jewish Family & Chil- a degree year along the way. Now Magayne, of cants to earn one of 90 annual dren’s Service, headquartered indicates that the Marion, Iowa, is sifting and win- Gates Cambridge Scholarships in Waltham, Massachusetts, person did not nowing his 100,000-plus photos to the University of Cambridge she’s greatly expanded programs complete, or has with the goal of publishing a [England]. She had a career and gives every participant her not yet complet- book. His work has received as a ballet dancer, completed personal attention. ed, that degree at federal-government recognition a master’s in archaeology at Madisonians delight in the UW–Madison. and national-media attention, Cambridge through a Beinecke community’s excellent eater- and rightly so: it’s beautiful. Scholarship, and will now pur- ies, and executive chef Jonny For his achievements as sue a PhD in archaeology. Her Hunter ’05, MPA’11 of Fore- a Federal Communications interests lie in the quotidian ex- quarter heads one of the finest. Commission electronics engi- periences of Bronze Age people In February, he was named neer, Travis Thul MS’08 has in northern Europe. a Best Chef: Midwest semifi- earned the National Society of It’s perhaps no coincidence nalist for a 2016 James Beard Professional Engineers’ Federal that Alejandra Huerta Award — the “Oscars of food.” Engineer of the Year Award. PhD’15 has studied plant Forequarter is part of Hunter’s He’s also taught at the Commu- pathology: she’s the daughter farm-to-table Underground Food nity College of Baltimore [Mary- of strawberry farmworkers and Collective, which also includes land] County, serves as a U.S. a past recipient of a Califor- Underground Butcher, Under- DEATH NOTICES Coast Guard Reserve lieutenant nia Strawberry Scholarship. The vast majority ground Catering, and Under- of death notices and engineering officer, chairs Currently a postdoc fellow at ground Meats. He earned a 2015 for Wisconsin an American National Standards Colorado State University in Fort WAA Forward under 40 Award. Alumni Asso- Institute working group, and is Collins, she hopes to find a solu- Adam Schlicht ’06 has ciation (WAA) now the new dean of trade and tion to crop loss from disease. been named a 2016 Northeast members and technologies at Minnesota State Ohio Top 25 Under 35 Mover friends appears in College–Southeast Technical. Class Notes/Diversions editor Paula and Shaker, and he deserves it! the thrice-a-year Wagner Apfelbach ’83 has reached a magazine for WAA As the Cleveland-based Great milestone: 20 years of chronicling the members, Badger 10s triumphs and transitions of Badger Lakes regional representative Insider. The National Minority Quality for the Saint Lawrence Seaway Forum has honored Caroline alumni in this column.

On Wisconsin 59 Diversions

YO, BIBLIOPHILES! Check out goodreads.com/wisalumni — our UW–Madison section of the book website Goodreads — for so much more about books by Badger alumni and faculty.

Written under the pen UW–Madison poetry name Madison Lodi, and creative-writing Grandpa’s Wish List guru Ron Wallace tells of a grandfather calls it “a book of badger who’s preparing marvels, a marvel of a for the very special book.” Among Schultz’s times he’ll have with many published works his new grandbaby. The in many formats, one staff at Cottage Door of her haiku is orbiting Press in Barrington, Mars as part of NASA’s Illinois, produced the MAVEN mission. endearing board book to honor company Following a diagnosis of founder, owner, and breast cancer, former REQUIEM FOR A RUNNING BACK president Dick Mad- CNN journalist Elina Following former Green Bay Packer Lew Carpen- drell ’73, MBA’74 as Kozmits Fuhrman ter’s postmortem diagnosis of chronic traumatic he becomes a grandfa- ’91 began cooking encephalopathy (CTE) — likely caused by years of ther to the child of his healthful, vegan soups playing football — his daughter Rebecca Carpenter son Ben Maddrell ’01 as a form of medicine, embarked on a three-year quest. of New York City. developed recipes, and Her goal? To better understand originated the “soup this degenerative neurocognitive The concept of a male cleanse.” She now sells disorder, which can cause de- constructing a per- her Soupelina creations pression, unpredictable temper, fect female begins in in the Los Angeles area, obsessiveness, dementia, social ancient Greek myth; where she lives, and withdrawal, and other behaviors. has expanded in liter- has published the beau- She directed — and Sara Dee ature, art, and culture; tifully photographed Sara Dee ’88 of Los Angeles produced — and looms over real Soupelina’s Soup the resulting feature-length documentary, Requiem women’s lives. In the Cleanse: Plant-Based for a Running Back, whose other Wisconsin ties anything-but-dry and Soups and Broths to include former Badger linebacker Chris Borland. lavishly illustrated My Heal Your Body, Calm With refreshing humor, curiosity, and a big heart, Fair Ladies: Female Your Mind, and Trans- Carpenter shares conversations with scientists, Robots, Androids, and form Your Life. historians, her father’s teammates and oppo- Other Artificial Eves, nents, and other families affected by CTE. The film Julie Wosk PhD’74 One reviewer calls screened in April at Detroit’s Freep Film Festival. chronicles this bevy Benjamin Warner In a February New York Review of Books piece, of bots to reveal both ’02’s debut novel — the Madison author David Maraniss x’71 discussed the fantasies and fears literary thriller Thirst Requiem and summarized the fan-love/brain- that they embody. She’s — “a surprising, pro- trauma debate: “Mike Webster’s dead brain started a professor of human- found portrait of des- it all, in a sense, and Chris Borland’s living brain ities at the State Uni- peration and humanity.” intensified the discussion.” A postmortem examina- versity of New York, It’s a cautionary tale of tion of brain tissue from “Iron Mike” Webster x’74, Maritime College. the disturbing lengths a Badger center, longtime Pittsburgh Steeler, and that normally nice, NFL Hall of Famer — led to the discovery of CTE. Leslie Schultz ’81 suburban folks will Borland spent one season as a San Francisco 49er of Northfield, Minne- go to when a strange before retiring in 2015 at age 24 after researching sota, acknowledges force eliminates all the game’s potential long-term effects. life’s losses and grief water. Warner teach- Boston University neuropathologist Ann Clark while celebrating the es creative writing at McKee ’75 has found CTE in many players. The joy, beauty, and hope Towson [Maryland] results of her examination of Lew Carpenter’s brain that remain in Still Life University and edits a reinforced neuroscientists’ belief that it is not se- with Poppies: Elegies, a literary magazine for vere concussions as much as repetitive subconcus- blend of traditional and Maryland’s homeless sive blows and jarring movements that cause CTE. organic poetic forms. community.

60 On Wisconsin FALL 2016 Take Advantage of Your University of Wisconsin Buying Power! Being part of the Wisconsin Alumni Association family has many benefits, one of them being the unique advantage you have when it comes to shopping for insurance: you may get lower rates than those quoted to the general public. Plus, you can trust that the Wisconsin Alumni Association Insurance Plans Offered to Alumni: offers only the best plans for its alumni. • Auto/Home • Long-Term Care • Short-Term Medical In CA d/b/a Mercer Health & Benefits • Major Medical Insurance Services LLC • 10-Year Level Term Life • Disability Income Protection AR Insurance Lic. #100102691 • Pet Insurance 80543 WAA (6/16) Copyright 2016 Mercer LLC. CA Insurance Lic. #0G39709 All rights reserved. Call 1-888-560-ALUM (2586) or visit www.alumniplans.com/waa

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On Wisconsin 61 TR AVEL ADVENTURES WISCONSIN ALUMNI ASSOCIATION

“WAA TRAVEL IS ONE OF THE BEST WAYS TO SEE THE WORLD … WHILE ENJOYING THE CONNECTION WITH FELLOW ALUMNI.” — DOUG ’73 AND DIANE ’74 GERNER

YOUR JOURNEY BEGINS HERE: UWALUMNI.COM/TRAVEL OR 888-922-8728 62 On Wisconsin FALL 2016 TAKE THE TERRACE HOME WITH YOU

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On Wisconsin 63 Yi-Fu is a Vilas professor emeritus at UW-Madison. He did his homework and chose the only continuing care retirement community in downtown Madison. Now he can walk to work, enjoy the vibrancy of city living, and bask in the knowledge that his future is secure.

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64 On Wisconsin FALL 2016 Your life, your plan.

You’ve made choices, and you’ve reaped the rewards. Being in charge of your own legacy is part of who you are. If there’s a plan, you’re going to be the one to make it.

To discuss your goals and ways to give back to the UW, contact Scott McKinney in the Office of Gift Planning at the University of Wisconsin Foundation: [email protected] or 608-308-5450 supportuw.org/gift-planning

On Wisconsin 65 Destination Camp Randall Memorial Arch JEFF MILLER (2); WHS IMAGE ID 1838 (PAINTING)

Old Abe, the bald eagle mascot who went into battle with the 8th Wisconsin Volunteer Infantry Regiment during the Civil War, sits atop the arch, which was built in 1912. Statues of a veteran soldier Union troops trained at Camp taverns while awaiting action. The and a young Randall, the site of what was once first athletic field was built on the recruit flank the a state fairground. Although citi- site in 1894. Civil War veterans opening. zens initially admired their drills, convinced the state legislature in the soldiers soon wore out their 1911 to establish a five-acre memo- welcome with rowdy behavior — rial park and allocate $25,000 to a result of frequenting Madison design and build the monument.

66 On Wisconsin FALL 2016 Kids like Kaylyn can beat cancer. You can help.

Kaylyn almost didn’t make it. When she was diagnosed with a very extensive brain tumor at 17 months of age, surgery not only removed the tumor, but also relieved the intense pressure in her head just in time to save her life.

After a year of high-dose chemotherapy and a stem-cell transplant, Kaylyn, now 3, is doing great and living the life of a normal toddler.

You can make a difference for kids like Kaylyn. Simply visit uwhealth.org/fightkidscancer and make a gift that supports patient care and groundbreaking childhood cancer research at UW-Madison.

And don’t stop cheering for Kaylyn.

Fighting cancer so our kids don’t have to

CH-45817-16

CH-45817-16 On Wisconsin Peds Cancer Ad.indd 1 7/14/16 9:07 AM Non-Profit PRSRT STD Org. UW Foundation U.S.U.S. Postage Postage Address Correction Department PAID 1848 University Avenue Milwaukee, WIWI PermitPermit No. 54125412 Madison, WI 53726-4090

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