FOR UNIVERSITY OF WISCONSIN–MADISON ALUMNI AND FRIENDS FALL 2016 Family Ties As students navigate college, parents play a supporting role. Page 22 Vision Ahoy and namaste, Badgers! Members of Outdoor UW practice their morning SUP yoga on Lake Mendota. Outdoor UW is the Union’s “outlet to the outdoors” (it rents boats, holds classes, and hosts Hoofers), and SUP is short for standup paddleboard, which is something like a surfboard without the surf. Photo by Jeff Miller Meeting Spaces • Event Rooms • Guest Rooms Conference Packages • Great Dining Options CONTACT US TODAY! 601 University Ave., Madison, WI 53715 (608) 441-7117 • (877) 77-FLUNO/35866 fluno.com *Subject to restrictions. Please call for more information. 4 On Wisconsin FALL 2016 Contents Fall 2016, Volume 117, Number 3 Data and politics meet in Elan Kriegel’s career. See page 34. MICHAEL APPLETON MICHAEL DEPARTMENTS 2 Vision 7 Communications 9 Observation OnCampus 11 News 13 Bygone Ali at the UW 14 Calculation Flower Power 17 Conversation Steven Durlauf 18 Exhibition Shakespeare’s First Folio 20 Contender Rafael Gaglianone 21 Sports FEATURES 22 One Text Away College students and their parents are in closer OnAlumni contact than ever, and that bond has transformed the way universities interact with families. By Preston S05711 ARCHIVES UW 50 News Schmitt ’14 51 Exhibition Alumni Artists 52 Tradition Ask Helen C. 28 Social Strategy 53 Class Notes Facebook, Twitter, and Instagram are part of every- 60 Diversions day life. What happens when political candidates and 66 Destination Camp Randall their campaigns wade into the social media scrum? Memorial Arch By Gretchen Christensen MAx’17, Cara Lombardo ’10, MAcc’11, MAx’16, and Lisa Speckhard MAx’16 34 The Analyst Elan Kriegel ’03 runs the data shop for the Clinton campaign. After the election, he and his team will use their algorithms and their passion to help other causes. By John Allen See page 46. 38 Locked Out In an excerpt from his best-selling book Evicted, Matthew Desmond sheds new light on the harsh realities of housing and poverty. By Matthew Cover Desmond MS’04, PhD’10 A mother and baby badger from the public sculpture JEFF MILLER JEFF 46 This Woman’s Work Four Lakes, by Kathryn Clarenbach ’41, MA’42, PhD’46 is largely Myklebust+SEARS, unknown, but her name belongs alongside those of at Frances and Betty Friedan and Gloria Steinem in the history of State streets. Civil War history on campus. See page 66. modern feminism. By Jenny Price ’96 Photo by Jeff Miller. On Wisconsin 5 WHEN NEUROSCIENCE AND PSYCHOLOGY WORK TOGETHER, WE ARE BOUNDLESS. WISC.EDU | #BOUNDLESSTOGETHER 6 On Wisconsin FALL 2016 Communications ELECTION 2016 MARIGOLD_88/ISTOCK This issue of “PC Mindlessness” Suicide Terminology On Wisconsin Just finished reading the article “Greyson’s Anatomy” in the explores how about an Islamic rights fighter Summer 2016 issue (about social media [Summer 2016 On Wiscon- Shana Martin Verstegen) indi- use has transformed politics. sin, “Unbowed”]. It included cated that Huntington’s Chorea, (See “Social Strategy,” page denouncement for people who the disease Shana’s mother 28). are angry about the activities had, kills more than 90 percent Ahead of the first sched- of Islamic terrorists — yet not of those who carry the gene, uled presidential debate, join one mention of this person’s and most of the rest “commit us for a live online video chat denouncement of these terror- suicide.” Would like to share that about Election 2016 with ists. How about an article about the current terminology is die some Islamic person who is by suicide (or died by suicide UW–Madison experts. taking these people to task for or death by suicide, depending Tuesday, September 20 rape and murder and terrorist on the tense of the sentence). 7 to 8 p.m. acts? UW is lost in PC mindless- Thanks for a great article. ness like virtually every other Julia Salomon ’88, MS’96 To participate, visit major university. Oshkosh, Wisconsin go.wisc.edu/onwischat Steve Peck ’74 Richland, Washington Redesign Fan Submit questions via Twitter Hello, all — I just read [the to @OnWisMag ahead of — or Kudos to Ms. Qureshi for her fine Summer 2016] issue today. during — the event using the work — no one should shoulder Amazing from start to finish. hashtag #OnWisChat blame for someone else’s acts Wow. Is this a new format? So of violence. I wonder, however, readable. Great work, team! if she has ever advocated for Wendy Gaskill MS’88 the victims of Islamic terror- Minneapolis Meet the experts ism? That would be even more Barry Burden remarkable and commendable. Editors’ Note: The redesigned is a professor of Karl Bethke ’69, MS’73 On Wisconsin debuted with the political science Madison Fall 2015 issue. Thanks for notic- and director of ing, and we’re glad you like it! the UW Elections In Defense of Research Center. Lawn Chemicals Posthumous Degrees His research and In the 2016 Summer Conversa- There was an error in “PhD in teaching focus on U.S. elections, tion, Paul Robbins discusses lawn Heroism” [Summer 2016 On public opinion, representation, chemical use. Did you know that Campus]. A PhD in chemical MORTON SARAH and Congress. a well-maintained lawn provides engineering was awarded in cushioned playing surfaces for 1975 to Jeffrey James Wanner, Michael W. Wagner is your children, environmental who died of cancer on Decem- an associate profes- cooling, better pollution remedi- ber 16, 1974. There is a plaque sor in the UW School ation and retention, and reduced that commemorates this in of Journalism and runoff? the engineering building. Jeff Mass Communication SCHOOL OF JOURNALISM JOURNALISM SCHOOL OF In order to achieve many of took his oral exam in writing COMMUNICATION MASS AND who is affiliated with these benefits, proper fertiliza- because he had lost the ability the political science department. tion and periodic chemical appli- to speak. He was one of the His research and teaching center cation may be necessary, which brightest people I have ever met. on how well democracy works. can all happen at very low risk to He fought a four-month battle us and the environment. Detec- against cancer with great cour- Michael Xenos tion of pesticides in groundwater age. I just do not want to see his is a professor of after proper application seldom degree forgotten. communication occurs (Petrovic and Easton, science and chair of Pat Valley Kappeler ’70 TREVIS MICHAEL 2005). … While the water and Pleasant Prairie, Wisconsin the UW Department pollutants are held by the soil, it of Communication gives the microbes a chance to Correction Arts. His research break down pollutants into inert The article “Love Is Not a and teaching focus on how the compounds. Mystery” should have stated that Internet and social media may Brad DeBels ’07, MS’10, John Gottman MA’67, PhD’71 and help people learn about political PhD’13 his wife, Julie, have been married issues, form opinions, and partic- Sun Prairie, Wisconsin for 30 years, not 40 years. ipate in politics. On Wisconsin 7 8 On Wisconsin FALL 2016 Observation MICHAEL KIENITZ MICHAEL Fall 2016 CO-EDITORS Niki Denison, Wisconsin Alumni Association Jenny Price ’96, University Communications PUBLISHER Wisconsin Alumni Association 650 N. Lake Street, Madison, WI 53706 Voice: 608-262-2551 Toll-free: 888-WIS-ALUM (947-2586) Email: [email protected] Web: onwisconsin.uwalumni.com ASSOCIATE PUBLISHER John Allen, Wisconsin Alumni Association ART DIRECTOR Nancy Rinehart, University Marketing PRODUCTION EDITOR Matt Desmond, Eileen Fitzgerald ’79, University Marketing On Wisconsin decided to excerpt the book Evicted even before it was chosen for Go Big Read, UW– right, the author DESIGN, LAYOUT, AND PRODUCTION Madison’s common-reading program. Harvard of Evicted, visits Toni Good ’76, MA’89, Kent Hamele ’78, sociologist Matthew Desmond MS’04, PhD’10’s land- with his friend Danielle Lawry, Preston Schmitt ’14, mark ethnography has shed new light on poverty, so Officer Woo. They University Marketing lived together for we were gratified to learn that the university’s entire a time in Milwau- PHOTOGRAPHERS freshman class will be exposed to this compelling kee while Des- Jeff Miller and Bryce Richter, University work, which one reviewer says should be mandatory mond conducted Communications reading for everyone. “Decent and affordable hous- his research. CLASS NOTES/DIVERSIONS EDITOR ing should be a basic right in this country,” Desmond Paula Apfelbach ’83, Wisconsin Alumni said at a talk on campus last March, “because without stable shelter, Association everything else falls apart.” Desmond has not only brought unprecedented clarity to the problem EDITORIAL INTERN Riley Vetterkind x’17 — he’s also offered solutions, such as expanding the housing voucher program and providing tenants in eviction court with representation. He ADVERTISING REPRESENTATIVES and his wife have started a website, justshelter.org, for those who want Madison Magazine: 608-270-3600 to help, and he has used profits from his book to set up a foundation that ALUMNI ADDRESS CHANGES AND has helped the families he featured move to safer neighborhoods, pay DEATH NOTICES off debts, and better their lives. Toll-free: 888-947-2586 or 608-308-5420 Desmond says that his subjects have also made a difference in his Email: [email protected] life by showing him “how powerfully and gracefully they refused to be Quarterly production of On Wisconsin is reduced to their hardships; even when faced with huge, huge obstacles supported by financial gifts from alumni and adversity, they still displayed spunk, brilliance, [and] humor.” and friends. To make a gift to UW–Madison, Perhaps Desmond’s most important point is that this harsh reality of please visit supportuw.org.