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None of Us Is As Good As All of Us (continued from front flap) HARRIS $24.95 USA/$29.95 CAN PRAISE FOR For business owners, it’s a perfect tem- NONE OF US IS AS GOOD AS ALL OF US plate for encouraging diversity in an or- ganization and turning that diversity into NONE OF US IS AS GOOD ALL HOW McDONALD’S TURNS a long-term competitive advantage. “McDonald’s has long been recognized as a leader in inner-city com- munity development and providing opportunities to African-American DIVERSITY INTO SUCCESS entrepreneurs. Pat Harris tells the fascinating story behind how they do it, But McDonald’s isn’t just about diversity and who some of the surprising heroes are.” for the sake of diversity; it’s also about cDonald’s—with its iconic Gold- —Rev. Jesse L. Jackson, Sr., founder and President, team unity and family. If you want to en Arches, unforgettable jingles, RainbowPUSH Coalition, Inc. build an organization and a business cul- Mand famous french fries—is one ture that unites individuals in a quest for of the globe’s most recognized brand “The rise of women within the ranks of McDonald’s is an inspiring story in excellent service and long-term success, names. One of the biggest employers in itself, but this book also details the lessons learned along the way and how None of Us Is as Good as All of Us offers all the world, McDonald’s staff is among the they can be applied to tap women’s potential in any organization.” the inspiration and guidance you need. most racially, culturally, and religiously —Ilene H. Lang, President and CEO, Catalyst diverse anywhere. But few people know the extent to which McDonald’s con- Photo: Paul Sherman – – – – – – “Pat Harris has done more than relate the incredible success of Hispanic – – – tinuing growth and success is due to the Americans at McDonald’s. She has described the power of inclusion and NONE OF US company’s internal philosophy of inclu- diversity as a winning strategy for any business that wishes to achieve a sion and diversity. competitive advantage.” —Dr. Juan Andrade, Jr., President, In None of Us Is as Good as All of Us, PATRICIA SOWELL HARRIS is the Global United States Hispanic Leadership Institute IS AS GOOD Chief Diversity Offi cer of McDonald’s McDonald’s Global Chief Diversity Offi - cer, Patricia Sowell Harris, offers the fi rst Corporation, the world’s largest quick “Pat Harris’s history of the evolution of inclusion and diversity is a valuable AS ALL OF US inside look at the company’s philosophy of service restaurant chain. McDonald’s blueprint for the next generation in the workplace to follow and a point inclusion and diversity through interviews serves more than 58 million customers of pride for all of us associated with McDonald’s.” each day and employs 1.6 million —Wai Ling Eng, founding member of the Asian & Pacifi c Islander HOW McDONALD’S PROSPERS BY with more than 60 key employees and leaders. These accounts—of franchisees, people in 118 countries. For more American Scholarship Fund and McDonald’s Owner/Operator EMBRACING INCLUSION AND DIVERSITY information on McDonald’s, please visit suppliers, and employees—reveal how www.AboutMcDonalds.com. “Here’s McDonald’s secret sauce revealed for all to see—the power of EMBRACING INCLUSION AND DIVERSITY HOW McDONALD’S PROSPERS BY McDonald’s embraces all races, creeds, our people. The desire and discipline to give individuals the opportunity and cultures to create unity and business achievement. Jacket Design: McDonald’s Creative Services Department to succeed, no matter who they are or where they’re from, is the key to success.” —Fred Turner, Honorary Chairman and This is the fi rst inside look at how a ma- former McDonald’s grillman and CEO jor corporation manages to translate its commitment to diversity into long-term business success. With a Foreword by – – PATRICIA SOWELL HARRIS Jim Skinner, McDonald’s CEO, you’ll see – – – – – – McDONALD’S GLOBAL CHIEF DIVERSITY OFFICER the inner workings of one of the world’s McDonald’s– will donate all of its profi ts from the sale of this book to Ronald McDonald House Charities to improve the largest and most diverse workforces. health and well-being of children around the world. FOREWORD BY McDONALD’S CEO JIM SKINNER (continued on back flap) E1FFIRS 08/18/2009 12:16:54 Page 2 E1FFIRS 08/18/2009 12:16:54 Page 1 NONE OF US IS AS GOOD AS ALL OF US E1FFIRS 08/18/2009 12:16:54 Page 2 E1FFIRS 08/18/2009 12:16:54 Page 3 NONE OF US IS AS GOOD AS ALL OF US HOW McDONALD'S PROSPERS BY EMBRACING INCLUSION AND DIVERSITY PATRICIA SOWELL HARRIS John Wiley & Sons, Inc. E1FFIRS 08/18/2009 12:16:54 Page 4 Copyright # 2009 by McDonald’s Corporation. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com. Library of Congress Cataloging-in-Publication Data: Harris, Patricia Sowell. None of us is as good as all of us: how McDonald’s prospers by embracing inclusion and diversity / by Patricia Sowell Harris. p. cm. Includes index. ISBN 978-0-470-49932-0 (cloth) 1. McDonald’s Corporation–Management. 2. Diversity in the workplace. I. Title. TX945.5.M33H37 2009 331.11 043–dc22 2009031721 Printed in the United States of America 10987654321 E1FFIRS 08/18/2009 12:16:55 Page 5 This book is dedicated to the hundreds of thousands of my colleagues who bring diversity to life at McDonald ’s every day . to my late father and mother, who made me who I am and would be proud of who I have become . and to my son, Dwayne, and granddaughter, Cydnii, who represent the promise of a better future. E1FFIRS 08/18/2009 12:16:55 Page 6 E1FTOC 08/18/2009 9:59:4 Page 7 Contents FOREWORD BY JIM SKINNER ix MESSAGE FROM LINDA DUNHAM xi MCDONALD’S DIVERSITY TIMELINE xiii Chapter 1: Welcome to McDonald’s1 Chapter 2: In the Beginning 13 Chapter 3: Awakening 25 Chapter 4: The African American Experience 37 Chapter 5: The Women’s Experience 77 Chapter 6: Hispanic Americans . and More 99 Chapter 7: McDonald’s Today 129 Chapter 8: Tomorrow . the World! 147 ANOTE FROM THE AUTHOR 161 ACKNOWLEDGMENTS 163 INDEX 165 vii E1FTOC 08/18/2009 9:59:4 Page 8 E1FLAST01 08/07/2009 22:48:10 Page 9 Foreword cDonald’s has an unwavering commitment to inclusion M and diversity in our workforce, among our franchisees, and with our suppliers—in the United States and everywhere else in the world where we do business. I’m proud that our company values diversity so highly, and I am delighted that Pat Harris has taken on the task of sharing the evolution of diversity at McDonald’s because it is a story that all of us can take to heart and learn from. The first lesson that struck me in our story is that the road to becoming a diverse company is not a straight one. There are many bumps and potholes to negotiate and twists and turns that can, and sometimes do, take you off the right path. Like anyone, we have had our share of barriers and obstacles, but we have learned to keep our eye on the goal and persist through the hard times. We have also learned that diversity is a sound business strategy— the smart thing to do if you wish to serve a diverse customer base. Frankly, there is nothing wrong with combining altruism with a very practical approach to diversity, and for those who say that it is easier to embrace diversity when you are the biggest and best in your industry, I would argue that the cause and effect is just the opposite.
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