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Clowning with Kids' Health – the Case for Ronald Mcdonald's
Brought To You By: and its campaign Clowning With Kids’ Health THE CASE FOR RONALD MCDONALD’S RETIREMENT www.RetireRonald.org Table of Contents FOREWORD ....................................................................................... Page 1 INTRODUCTION ................................................................................. Page 2 RONALD MCDONALD: A RETROSPECTIVE .......................................... Page 4 Birth of a pioneer…in marketing to kids ................................................ Page 5 Clown at a crossroads ........................................................................ Page 6 Where’s RONALD? ........................................................................... Page 7 What did Americans find? .................................................................... Page 8 Clowning around schools .................................................................... Page 8 McSpelling and Teaching .................................................................... Page 10 The Ironic Ronald McJock .................................................................... Page 11 Providing his own brand of healthcare ................................................... Page 12 Taking to the tube .............................................................................. Page 13 The McWorld Wide Web ....................................................................... Page 14 PUTTING RONALD ON KIds’ BraINS, PAST PARENTS ......................... Page 15 The power of getting the brand in kids’ hands -
Mcdonald's 2008 Annual Report
Jim Skinner, Chief Executive Officer (left) Ralph Alvarez, President and Chief Operating Officer (right) To Our Valued Shareholders: I’ve been thinking a lot lately about a quote from Thomas Alva Edison, one of America’s greatest inventors. “Opportunity is missed by most people,” he observed, “because it is dressed in overalls and looks like work.” I believe Mr. Edison was reminding us that lightning It was hard work and determination that built really doesn’t come in a bottle — and that overnight McDonald’s — and today, those same qualities successes are very much the exception to the rule, drive our success. not the norm. As this Annual Report indicates, 2008 was a banner At McDonald’s, success has always involved a year for McDonald’s. Revenues increased to a record not-so-profound formula involving one-part inspiration $23.5 billion … global comparable sales increased and four-parts perspiration. 6.9 percent and we marked our 68th consecutive monthly increase … operating income and earnings Our founder, Ray Kroc, coined the phrase “grinding per share rose 17 and 15 percent, respectively it out” to characterize the determination and attention (excluding the 2007 Latin America transaction) … to detail that is required to be successful in our and we returned $5.8 billion to shareholders through industry. “Grinding it out” was his way of saying share repurchases and dividends paid. the restaurant business is, and always will be, a labor-intensive operation. REVENUES 06 $20.9 07 $22.8 08 $23.5 In billions. These financial results are among the best in our This process began nearly six years ago, when Company’s history. -
Gentlemen Cows, Mcjobs and the Speech Police: Curiosities About
Gentlemen Cows, McJobs and the Speech Police: Curiosities about language and law by Roger W. Shuy 1 Table of contents 2 Introduction 6 Problems with legal expressions 7 Gentlemen cows and other dirty words 8 Are we inured yet? 10 Person of interest 13 Reading the government’s mind 16 Legal uses of and/or…or something 20 Pity the poor virgule 22 Water may or may not run through it 24 McMissiles in Virginia 27 What’s the use of “use” anyway? 30 Banned words in the courtroom 33 Un-banning a banned word 36 Banning “rape” in a rape trial 37 “Official” Hispanic interns 41 Don’t call me doctor or someone will call the police 44 Getting a hunting license in Montana 46 The great Montana parapet battle 52 Weak and wimpy language 54 2 Proximate cause 57 Justice Scalia’s “buddy-buddy” contractions 63 Reasonable doubt about reasonable doubt 66 Reasonable doubt or firmly convinced ? 70 Do we have to talk in order to remain silent? 74 Arizona knows 76 It’s only semantics 80 2 Problems with language in criminal cases 85 Speaking on behalf of 86 On explicitness and discourse markers 91 Not taking no for an answer 97 Speech events in a kickback case 100 The recency principle and the hit and run strategy 107 Meth stings in the state of Georgia 109 The Pellicano file 113 The DeLorean saga 116 BCCI in the news again 121 The futility of Senator Williams’ efforts to say no 124 On changing your mind in criminal cases 128 Texas v. -
Mcdonald's and the Rise of a Children's Consumer Culture, 1955-1985
Loyola University Chicago Loyola eCommons Dissertations Theses and Dissertations 1994 Small Fry, Big Spender: McDonald's and the Rise of a Children's Consumer Culture, 1955-1985 Kathleen D. Toerpe Loyola University Chicago Follow this and additional works at: https://ecommons.luc.edu/luc_diss Part of the History Commons Recommended Citation Toerpe, Kathleen D., "Small Fry, Big Spender: McDonald's and the Rise of a Children's Consumer Culture, 1955-1985" (1994). Dissertations. 3457. https://ecommons.luc.edu/luc_diss/3457 This Dissertation is brought to you for free and open access by the Theses and Dissertations at Loyola eCommons. It has been accepted for inclusion in Dissertations by an authorized administrator of Loyola eCommons. For more information, please contact [email protected]. This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License. Copyright © 1994 Kathleen D. Toerpe LOYOLA UNIVERSITY OF CHICAGO SMALL FRY, BIG SPENDER: MCDONALD'S AND THE RISE OF A CHILDREN'S CONSUMER CULTURE, 1955-1985 A DISSERTATION SUBMITTED IN CANDIDACY FOR THE DEGREE OF DOCTOR OF PHILOSOPHY DEPARTMENT OF HISTORY BY KATHLEEN D. TOERPE CHICAGO, ILLINOIS MAY, 1994 Copyright by Kathleen D. Toerpe, 1994 All rights reserved ) ACKNOWLEDGEMENTS I would like to thank McDonald's Corporation for permitting me research access to their archives, to an extent wider than originally anticipated. Particularly, I thank McDonald's Archivist, Helen Farrell, not only for sorting through the material with me, but also for her candid insight in discussing McDonald's past. My Director, Lew Erenberg, and my Committee members, Susan Hirsch and Pat Mooney-Melvin, have helped to shape the project from its inception and, throughout, have challenged me to hone my interpretation of McDonald's role in American culture. -
Beef Movement Spurs $85-Plus Feds Ing the Senate the Right to Vote Ing the Effectiveness of Food Safe- on a Judicial Nominee
The National Livestock Weekly July 26, 2004 • Vol. 83, No. 41 “The Industry’s Largest Weekly Circulation” www.wlj.net • E-mail: [email protected] • [email protected] • [email protected] A Crow Publication BSE testing exemption foreseen, but... — Japan to require U.S. compliance with that exemp- mouthing cattle, also known as wise, but it has been a very hard tion later this year. Several USDA age-verification tion may take a little bit longer dentition, is being used to age cat- sell, and no breakthrough is fore- sources are hopeful to have some than originally expected. tle as they start through the slaugh- seen.” semblance of individual animal ID system first. “We are definitely optimistic that ter process, however, that is an in- USDA officials are hopeful they in place by the end of August or ear- By Steven D. Vetter Japan is going to drop the require- exact science that the Japanese can come up with some sort of phys- ly September. WLJ Editor ment that all U.S. cattle be tested are unwilling to accept as an appro- ical age-verification process that Last week’s meeting was the Final results of last week’s two- prior to having beef shipped over priate age verification process. Japanese officials will agree to, but third of three scheduled discus- day meeting between Japanese and there,” said one high-level USDA USDA officials said they have until then the focus will be on get- sions specifically on the BSE, beef U.S. scientists and agriculture of- trade source. “However, the Japan- tried to propose to the Japanese ting the U.S.’ national animal ID trade issue. -
2010-CSR-Report.Pdf
McDonald’s Corporation Worldwide Corporate Social Responsibility 2010 Report Nutrition and Well-Being sustainable supply chain Environmental Responsibility EMPLOY EE EXPE RIE NCE Community what we re ’ ® made of TABLE OF CONTENTS Introduction 03 Corporate Governance & Ethics 04 Message from Jim Skinner 05 Progress to Date 06 Feature: Farm to Front Counter 11 Nutrition and Well-Being 24 Sustainable Supply Chain 28 Environmental Responsibility 32 Employee Experience 34 Community 36 2011-13 Goals 38 ABOUT THIS REPORT We’re taking a more streamlined approach to our report this year, focusing on progress made since our last report was issued in 2009. As in the past, we are primarily reporting on our nine largest markets: Australia, Brazil, Canada, China, France, Germany, Japan, United Kingdom and United States. At the end of each section, we encourage you to “Read More About” related topics, policies and programs found at http://www.aboutmcdonalds.com/mcd/csr.html. We have cataloged our entire Corporate Social Responsibility site, including the content in this report, using the Global Reporting Initiative (GRI) framework. 2 McDonald’s 2010 Worldwide Corporate Responsibility Report INTRODUCTION What We’re Made Of 100% pure beef... crisp lettuce...fresh eggs... these are just some of the ingredients McDonald’s food is made of. Nutrition and Well-Being sustainable supply chain Continuous improvement...growth Environmental Responsibility opportunity...commitment to doing EMPLOY EE EXPE RIE NCE the right thing for our customers, Community our communities and the planet... these are some of the ingredients McDonald’s as a company is made of. With more than 32,000 restaurants around the Guided by McDonald’s company values, we seek to world, we know that McDonald’s can have make progress in five key areas: nutrition and considerable positive impact. -
Campfire Songs…………………………………………………………
THE TRADITIONS BOOK Fourth Edition, June 2009 Contributors : Kristin Balalis Brian Crater Chad Edwards Lisa Gustavson Harmony “Hoops” Jackson Jane “Hurricane” Kakkis Kathleen Kaufman Lisa “Hollywood” Konruff Curtis Kosky Jennifer “Dot” Mains Annie Markowitz Mark “Pun” Maxwell Brianna “Braidy” Noonan Rosalyn Sayer Monica “Sunkist” Sewell Patrick “Bear” Shibuya Tami Woldman Camp Ronald McDonald for Good Times Dedicated To All those that have shared the smiles, joy, laughter and love that is camp. 1 “The mission of Camp Ronald McDonald for Good Times is to create a positive, long lasting impact on children with cancer and their families by providing fun filled, medically supervised, cost free year round camp programs.” Our Four Outcomes: Positive Self-Identity Independence & Self-Reliance Social Competencies Feeling Supported Foreword The joy and magic of Camp Ronald McDonald for Good Times would not be possible if not for the dedication, kindness and generosity of its family of volunteers, staff and campers. Wonderful and long lasting traditions have been passed down through the generations of our “family” and many new and exciting traditions are started each year. This handbook is meant as a useful resource of old traditions and an inspiration for creating new ones. The dreams of our community are realized with the contributions of many unique and valuable individuals. - Hurricane, editor 2 TABLE OF CONTENTS Campfire Songs………………………………………………………….. 4-13 Stories………………………………………………………………………….. 14-31 Campfire & Skits………………………………………………………… 32-38 Objects D’ART……………………………………………………………. 39-51 Eat, Drink, & be Merry……………………………………………. 52-55 Cheaper by the Dozen………………………………………………. 56-60 Minute Mysteries ……………………………………………………… 61-65 Logic & other fun games…………………………………………. 65-66 Cabin Night Ideas & Tips ………………………………………..67 Cabin Closings………………………………………………………………. -
Home Front Board Members at the House Or Supply the House with Non-Perishable Food Items
2012 Board of Directors & Staff Heartfelt Thanks to our Lead Welcome Event/House Sponsor for 2012 Officers Honorary Life Members Fall 2012 Wish List… Deborah Virgiles, President Harry Granader, in memoriam NEW Board MEMBER! Cynthia Bechill, Vice President Ginny Hayes We want to give a warm welcome to our newest board …for the Ronald McDonald House of Detroit! John Jackson Jack Hertzler Make your holiday donation today! Immediate Past President Dr. Jimmie Leleszi member, Teresa Saputo, who was elected in April 2012. William Moran, Treasurer Dan Levitsky We look forward to her service to our chapter. There are many ways you can help us provide a home away from Lenny Williams, Secretary Mary Pat McDougall A Publication of Ronald McDonald House Charities of Southeastern Michigan home for families in need. You could prepare a meal for the families Mary Renkiewicz Home Front Board Members at the House or supply the House with non-perishable food items. Barbara Wachler Cary Adragna Jerry Young Canned food drives are a wonderful gift to the House! And we always Gary Bradt need toys for children that stay at our House. Kelly Donaldson Emeritus Check out our website! Gail Gotthelf Remember, its cash and gifts-in-kind that will help the families that Alan Frank www.rmhc-detroit.org The Szott Family Gary Granader John G. Levy stay at the Ronald McDonald House of Detroit. Look over the list Yvonne Haddix Paul Pellerito below and see if you can help with any of these much needed items. Tom Haggerty Hope, Love and Melvin Jones RMH Staff Please make your donation today! Contact Jennifer Litomisky, John Kostecki Jennifer Litomisky Commitment Executive Director at 313-745-5911 for more information. -
Clowning Around with Charity
Clowning Around with Charity How McDonald’s Exploits Philanthropy and Targets Children Michele Simon OCTOBER 2013 Clowning Around with Charity 1 EXECUTIVE SUMMARY Philanthropy is a common way for Several themes emerged over the course of corporations to generate positive feelings our research into McDonald’s philanthropic among the public and the media. It activities that raise serious questions is also a time-honored response to about the substance of the corporation’s criticism of harmful corporate practices, charitable giving. They include: such as McDonald’s lobbying efforts to • Promoting the McDonald’s brand thwart public policy and its aggressive unremittingly through Ronald McDonald marketing to children—marketing that House Charities, despite contributing only demonstrably contributes to today’s a fraction of the charity’s revenue. epidemic of diet-related disease. And • Taking undue credit for the generosity of as this report reveals, the actual value its customers. For example, McDonald’s often of McDonald’s giving is relatively small claims the “donation box” contributions to compared to the corporation’s rhetoric. Ronald McDonald Houses as its own. With McDonald’s facing heightened • Selling unhealthy children’s menu items scrutiny while being increasingly on by linking their sale to very modest the defensive over its role in harming charitable giving. child health, the corporation’s charitable • Profiting from marketing to children in activities deserve special examination. schools under the guise of charity and education. While other corporations have designated foundations, McDonald’s instead created a branded charity that is an extremely valuable PR vehicle. McDonald’s describes Ronald McDonald House Charities as its “charity of choice” but it’s really an extension of the McDonald’s brand. -
Mcdonald's Corporation
building a better business global through effective environmental best of green practices around the world 2009 jim skinner ralph alvarez Vice chairman and chief executiVe Officer President and chief OPerating Officer McDonald’s has been thinking and acting green for over thirty years. McDonald’s is relentless about continuous improvement. This includes Not just because it’s the right thing to do, but because it’s the right finding ways to be more efficient in our business operations and thing to do for our business. Put simply, continuously improving our reducing our overall costs and operating expenses. At the same time, we environmental performance makes us a stronger brand and a more have environmental responsibilities. These Best of Green case studies sustainable company. show that these are not mutually exclusive efforts. Reducing energy and waste and improving supplier efficiencies is, quite simply, good Like any global organization, we utilize our share of resources, and we business. understand that this doesn’t come free. Being a good global citizen means helping to sustain the earth and the bounty it provides. For We recognize that the environment is a rising concern among McDonald’s, this is a multi-faceted effort that stretches from our consumers. We also know we have to make the right changes for our supply chain to our restaurants. business. Finding out what improvements work at restaurant and It requires the efforts of all three legs of our three-legged stool – our market levels helps us identify solutions that positively impact the franchisees, our suppliers and our employees – to seek and develop consumers we serve and our bottom line. -
Is Ronald Mcdonald the Next Joe Camel? Regulating Fast Food Advertisements That Target Children in Light of the American Overweight and Obesity Epidemic
Is Ronald McDonald the Next Joe Camel? Regulating Fast Food Advertisements That Target Children in Light of the American Overweight and Obesity Epidemic † LEE J. MUNGER I. INTRODUCTION In 1995, the battle against tobacco industries reached a new frontier. After countless failed lawsuits, public skepticism, and decades of tobacco industry internal exposure, attorney generals from various states attempted to certify a nationwide class action against the five largest tobacco companies based on the “novel” theory first acknowledged in Cipollone v. Liggett Group, Inc.1 that toBacco was an addictive drug. In this proposed class action,2 instead of seeking damages attributable to smoking-related illnesses, the plaintiffs sought compensation for economic losses due to the injury of nicotine addiction, including emotional distress and funds expended in efforts to stop smoking.3 This mass torts case was anticipated to Be one of the largest class actions attempted in federal court and was well on its way to taming the tobacco beast. † Lee Munger received her Bachelor of Science in 1999 from the University of Connecticut. She is a Juris Doctor-Masters of Social Work candidate at the University of Connecticut School of Law and University of Connecticut School of Social Work, 2005. She would like to thank Professor Mark Dubois for his guidance and suggestions on prior drafts. Finally, she dedicates this Comment to Gabriel Sauerhoff for his endless love and support for my decision to obtain a Juris Doctor and a Masters in Social Work. 1 893 F.2d 541, 563 n.19 (3d Cir. 1990) (stating that if a plaintiff can show that he or she became addicted to nicotine as a result of smoking, then a jury can consider the effects of cigarettes smoked after addiction when determining whether a tobacco company’s “conduct proximately caused [a plaintiff’s] lung cancer”). -
Marca De Sucesso: Mc Donald´S
Marca de Sucesso: A história A história da transformação do MCDONALD’S na maior rede de alimentação rápida do mundo começou em 1937 quando os irmãos Richard (Dick) e Maurice McDonald abriram um restaurante no sistema Drive-In na cidade de Arcádia, na Califórnia. Pouco depois, em 1940, mudaram-se para a cidade de San Bernardino, também na Califórnia, onde abriram um restaurante MCDONALD’S na famosa Rota 66 com cerca de 20 carhops, garçons que em cima de patins entregavam o pedido do cliente no carro. Isso se tornou popular e muito lucrativo. O cardápio continha 25 itens, a maioria deles churrascos. Em 1948, depois de notar que a maioria do dinheiro que ganhavam provinha da venda de hambúrguer, que na época custava US$ 0.15, os irmãos renovaram totalmente o restaurante. Dentre as inovações empreendidas estavam: substituição de todos os utensílios – talheres, copos, pratos – por embalagens descartáveis; visitação pública de sua cozinha, onde os clientes podiam ver a impecável higiene e limpeza; eliminação do serviço de garçonetes, a partir de então os clientes teriam que sair dos seus carros e irem fazer o pedido no balcão; e uma nova forma de produção dos sanduíches com a reformulação do cardápio, que passou a ser bastante enxuto, e dos alimentos preparados com base em uma linha de montagem. Quando o restaurante é reaberto passa a vender somente hambúrguer, milk-shake, e batata frita, se tornando um grande sucesso, cuja fama era espalhada de boca a boca. - - Em 1953, os irmãos McDonald começaram a criar franquias de seu restaurante, com Neil Fox abrindo a primeira unidade franqueada.