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Chapter 01 1
Chapter 01 1. Introduction McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organization, product or service. The brand image represents how consumers view the organization. Branding only works when an organization behaves and presents itself in a consistent way. Marketing communication methods, such as advertising and promotion, are used to create the colors, designs and images, which give the brand its recognizable face. At McDonald's this is represented by its familiar logo - the Golden Arches. Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what McDonald's has to offer. The people McDonald's identifies as likely customers are known as key audiences. McDonald’s has come up with advertising campaigns to help combat the dropping sales such as its New Taste Menu, and this was geared toward the healthier consumer. The message was that the company was tasty and nutritious, friendly folks and fun could be found at McDonald’s. 1.1 Problem Statement McDonald’s has been forced to contend with a number of potential obstacles to growth in recent years, most notably stark criticism and a less-than-favorable global economic climate that has seen consumers reduce their discretionary spending. -
Mcdonald's Standardprodukte: Zutaten, Inhaltsstoffe Und Allergene
McDONALD’S DEUTSCHLAND McDonald's Standardprodukte: Zutaten, Inhaltsstoffe und Allergene Stand: 17. März 2016 Seite 1 McDonald's Standardprodukte: Zutaten, Inhaltsstoffe und Allergene Nachfolgend haben wir eine ausführliche Liste mit allen Zutaten, Allergenen und Inhaltsstoffen unserer Standardprodukte, die es derzeit in unseren McDonald’s Restaurants zu kaufen gibt, zusammengestellt. Dabei ist Folgendes zu beachten: Die Aufstellung mit den Inhaltsstoffen unserer Produkte wurde im März 2016 nach bestem Wissen anhand der Informationen unserer Lieferanten erstellt. Produkt- oder Rezepturänderungen sind möglich und werden in regelmäßigen Abständen eingepflegt. Aktuelle Aktions- sowie Testprodukte sind in dieser Liste nicht enthalten. Diese finden Sie in einer separaten Liste unter http://www.mcdonalds.de/produkte/unsere-zutaten Die Auflistung der Allergene bezieht sich auf die 14 Hauptauslöser allergischer Lebensmittelreaktionen (Allergien und Unverträglichkeiten). Eine Nennung erfolgt, wenn die vorbezeichneten Stoffe oder daraus hergestellten Erzeugnisse verändert oder unverändert im Endlebensmittel enthalten sind. Sowohl bei der Herstellung unserer Zutaten als auch bei der Zubereitung unserer Produkte werden Zutaten verarbeitet, die die genannten Hauptallergene enthalten. Aufgrund dessen können wir unbeabsichtigte und technisch unvermeidbare Einträge auf Produkte, die dieses Allergen grundsätzlich nicht als Zutat enthalten, nicht vollständig ausschließen. Diese sogenannten Kreuzkontaminationen sind in der aufgeführten Tabelle nicht -
Spotlighting Fast Food Calories
Covenant INSURANCE GROUP, INC. SPOTLIGHTING FAST FOOD CALORIES A 2010 report by the Department of Agriculture Economic Research Service states: “Most Americans eat too few fruits, vegetables, and whole grains, but also consume too much saturated fat, sodium, and added sugar. Americans spend a large share of their food budget (42%) on food away from home (FAFH), which has been found to be less nutritious than food prepared at home. For the average consumer, eating one meal away from home each week translates to about 2 extra pounds each year, which means that for the average adult, one additional meal eaten away from home increases daily intake by about 134 calories.” If you're curious about the nutritional value of items on your favorite fast food restaurant's menu, Google “Nutrition facts” plus restaurant name. In the meantime, we have researched some of Wyoming's favorite fast food eateries and provide the following (very limited and to-the-best-of-our ability to research) information found on individual web sites: MCDONALD'S BURGER KING Breakfast Breakfast Egg McMuffin: 300 Egg-Normous Burrito: 810 Bacon, Egg & Cheese Biscuit: 460 Ultimate Breakfast Platter: 1,190 Sausage Biscuit with Egg: 510 Pancake & Sausage Platter: 610 Big Breakfast: 740 Fully Loaded Croissan'wich 570 Hash Browns: 150 Sausage Biscuit: 390 Hot Cakes: 350 Hash Browns (small): 250 Cinnamon Melts: 460 French Toast Sticks – 3 pcs: 230 Lunch Lunch Big Mac 540 Whopper: 630; w Cheese: 710 Filet-O-Fish: 390 Big King: 530 McRib: 500 A.1. Ultimate Bacon Cheeseburger: 750 -
Super Size Me and the Conundrum of Race/Ethnicity, Gender, and Class for the Contemporary Law-Genre Documentary Filmmaker
Loyola of Los Angeles Law Review Volume 40 Number 2 Symposium—Access to Justice: Law Article 7 and Popular Culture 1-1-2007 Super Size Me and the Conundrum of Race/Ethnicity, Gender, and Class for the Contemporary Law-Genre Documentary Filmmaker Regina Austin Follow this and additional works at: https://digitalcommons.lmu.edu/llr Part of the Law Commons Recommended Citation Regina Austin, Super Size Me and the Conundrum of Race/Ethnicity, Gender, and Class for the Contemporary Law-Genre Documentary Filmmaker, 40 Loy. L.A. L. Rev. 687 (2007). Available at: https://digitalcommons.lmu.edu/llr/vol40/iss2/7 This Symposium is brought to you for free and open access by the Law Reviews at Digital Commons @ Loyola Marymount University and Loyola Law School. It has been accepted for inclusion in Loyola of Los Angeles Law Review by an authorized administrator of Digital Commons@Loyola Marymount University and Loyola Law School. For more information, please contact [email protected]. SUPER SIZE ME AND THE CONUNDRUM OF RACE/ETHNICITY, GENDER, AND CLASS FOR THE CONTEMPORARY LAW-GENRE DOCUMENTARY FILMMAKER Regina Austin * I. THE INGREDIENTS OF A SUPERSIZED SUCCESS More than other genres of popular culture, documentaries are favorably disposed to what passes as a liberal perspective on social issues, including civil litigation. Newspaper headlines proclaim it, conservatives lament it, and documentarians do not dispute it. Indeed, the premise for Super Size Me,' one of the most popular documentaries of the first half decade of the 21st century, actually originated with the fast-food obesity case Pelman v. McDonald's Corp.2 According to Daily Variety, the idea for the documentary * William A. -
Mouthwatering Recipes & Charts for Unlimited Possibilities the Pressure
Please make sure to read the enclosed Ninja® Instructions prior to using your unit. MAX MAXMAXThe pressure cooker TheThe pressure pressure cooker cookthat crispser ™ that crisps™ Mouthwateringthat crisps recipes™ & charts for unlimited possibilities Table of Contents Pressure Lid 2 Crisping Lid 3 Pressure, meet Crisp The 2-Tier Reversible Rack 4 The Art of TenderCrisp™ 5 What you’re about to experience is a way of cooking TenderCrisp™ 8 that’s never been done before. TenderCrisp™ Technology Choose Your Own TenderCrisp™ Adventure 14 allows you to harness the speed of pressure cooking to quickly cook ingredients, then the revolutionary TenderCrisp™ Frozen to Crispy 16 crisping lid gives your meals a crispy, golden finish TenderCrisp™ Roasts 18 that other pressure cookers can only dream of. TenderCrisp™ 360 Meals 20 TenderCrisp™ One-Pot Wonders 24 Everyday Basics 30 Desserts 40 Cooking Charts 44 Pressure Lid Crisping Pressure Lid Crisping Lid Lid With this lid on, the Foodi® is the ultimate Start or finish recipes by dropping this top to unleash pressure cooker. Transform the toughest ingredients super-hot, rapid-moving air around your food to crisp into tender, juicy, and flavourful meals in an instant. and caramelise to golden-brown perfection. PRESSURE COOK STEAM AIR CRISP BAKE/ROAST Pressurised steam infuses moisture into Steam infuses moisture, seals in flavour, Want that crispy, golden, texture without Don’t waste time waiting for your oven to ingredients and quickly cooks them from and maintains the texture of your food. all the fat and oil? Air Crisping is for you. preheat. Make your favourite casseroles the inside out. -
LISTA DEGLI INGREDIENTI X = Contiene ! = Può Contenere Dell'australia O Noci Del Queensland, Mandorle, Noci Del Brasile
Tabella degli allergeni # = noci comuni, noci di acagiù, nocciole, macadamia o noci LISTA DEGLI INGREDIENTI x = contiene ! = può contenere dell'Australia o noci del Queensland, mandorle, noci del Brasile, noci di pecan, pistacchi # soia uovo Sandwiches pesce lupine glutine senape sedano sesamo arachidi crostacei molluschi latte / lattosio biossido di zolfo noce derivatie Bacon Carne di maiale, sale nitritato (sale da cucina, conservante: Bacon E250), spezie (aglio, pepe, cipolla), destrosio, zucchero, stabilizzante: E450, antiossidante: E301 Beef Burgers Big Mac X X X X X FARINA DI GRANO, acqua, zucchero, lievito, SEMI DI SESAMO, GLUTINE DI FRUMENTO, olio di colza, sale iodato, glucosio, Pane x x emulsionante (E471, E472e), fecola di patate, FARIINA DI MALTO D'ORZO, agenti di trattamento della farina (E300). Carne Carne di manzo, sale iodato, peppe. CHEDDAR, acqua, FORMAGGIO, BURRO, LATTE SCREMATO IN POLVERE, sale emulsionante E331, aroma naturale di formaggio, Formaggio fuso x PROTEINE DEL LATTE, sale, coloranti (E160a, E160c), correttore di acidità (E330), antiagglomeranti: lecitina di girasole Acqua, olio di colza, aceto d'alcool, cetriolino, sciroppo di glucosio e fruttosio, zucchero, amido di granoturco modificato, Salsa BigMac TUORLO D'UOVO, spezie (contiene SENAPE), sale, addensanti x x (E415), aromi naturali, estratto di lievito, agenti di resistenza (E509). Cipolle Cipolle. Insalata Iceberg. Cetriolino, aceto d'alcool, sale, agenti di resistenza (E509), aromi Cetrioli naturali, conservante (E202). Big Tasty Single/ Double X X X X FARINA DI GRANO, acqua, zucchero, lievito, SEMI DI SESAMO, GLUTINE DI FRUMENTO, olio di colza, sale iodato, glucosio, Pane x x emulsionante (E471, E472e), fecola di patate, FARINA DI MALTO D'ORZO, agenti di trattamento della farina (E300). -
Aakp-Nutrition-Counter.Pdf
AAKP NUTRITION COUNTER A Reference For The Kidney Patient Key: Na = Sodium in milligrams (mg) K = Potassium in milligrams (mg) Phos = Phosphorus in milligrams (mg) Protein = Protein in grams (g) Calories = Calories in kilocalories (kcal) oz = ounce fl oz = fluid ounce tsp = teaspoon tbsp = tablespoon * = data not available (please do NOT read as zero) Originally edited by Peggy Harum, RD, CSR, LD Certified Specialist in Renal Nutrition, Miami, Florida “If you eat too much sodium you can be thirsty, your blood pressure can rise. If you have too much potassium in your diet, it can cause irregular heartbeats. If there is too much phosphorus in your diet, you can develop calcification in your eyes, heart, skin and joints.” Before you restrict sodium, potassium, phosphorus, protein and/or calories in your diet, please check with your dietitian. The diet for dialysis is not necessarily low calorie and is NOT LOW PROTEIN. The secret of the diet is the size of the portion. Reviewed by Maria Karalis, MBA, RD, LD Nutrition Consultant for ikidney.com REFERENCE: Bowes & Church’s Food Values of Portions Commonly Used, Eighteenth Edition, 2005, Revised by Jean A. T. Pennington PhD, RD & Judith Spungen Douglass MS, RD, published by Lippincott Williams & Wilkins, Baltimore and Philadelphia. Nutritional analysis of products was provided by respective franchise corporations. Food Portion NA K Phos Protein Calories Alcohol, 80 proof 3 oz 0 2 4 0 194 Almonds, dry roasted 1 oz 0 211 139 6.3 169 Apple 1 medium 0 159 10 0.3 81 Apple juice 8 oz 7 295 17 0.1 117 -
BURGER KING® USA Nutritionals: Core, Regional and Limited Time Offerings
BURGER KING® USA Nutritionals: Core, Regional and Limited Time Offerings July 2012 Allergens ▲ serving size (g) size serving Calories Calories from fat Total fat (g) Saturated Fat (g) Trans Fat (g) Chol (mg) Sodium (mg) Total Carb (g) FiberDietary (g) Protein (g) Nutrition facts (g) Sugar Total WHOPPER® Sandwiches WHOPPER® Sandwich 290 670 360 40 11 1 75 980 51 3 11 29 WES w/o Mayo 268 510 200 23 9 0.5 65 840 51 3 11 28 WS WHOPPER® Sandwich with Cheese 315 760 430 47 16 1 100 1410 53 3 11 33 MWES w/o Mayo 294 600 270 30 14 1 85 1270 53 3 11 32 MWS DOUBLE WHOPPER® Sandwich 373 900 510 57 19 1.5 140 1050 51 3 11 47 WES w/o Mayo 352 740 350 39 16 1 130 910 51 3 11 47 WS DOUBLE WHOPPER® Sandwich with Cheese 398 990 580 65 24 1.5 160 1480 53 3 11 52 MWES w/o Mayo 376 830 420 47 21 1.5 150 1340 53 3 11 52 MWS TRIPLE WHOPPER® Sandwich 455 1140 670 75 27 2 205 1110 51 3 11 67 WES w/o Mayo 434 980 510 57 24 1.5 190 970 51 3 11 66 WS TRIPLE WHOPPER® Sandwich With Cheese 480 1230 740 82 32 2 225 1550 53 3 11 71 MWES w/o Mayo 459 1070 580 64 29 2 215 1410 53 3 11 71 MWS Texas DOUBLE WHOPPER® Sandwich 410 1040 620 69 26 2 175 1770 50 3 8 56 MWES WHOPPER JR.® Sandwich 147 340 160 18 5 0 40 520 32 1 7 14 WES w/o Mayo 136 260 90 9 4 0 35 450 32 1 7 14 WS WHOPPER JR.® Sandwich with Cheese 159 380 190 21 8 0.5 50 710 33 1 7 16 MWES w/o Mayo 137 300 110 13 6 0 45 640 32 1 7 16 MWS Allergens ▲ serving size (g) size serving Calories Calories from fat Total fat (g) Saturated Fat (g) Trans Fat (g) Chol (mg) Sodium (mg) Total Carb (g) FiberDietary (g) Protein -
Tell Me What You Eat, and I Will Tell Whom to Sue: Big Trouble Ahead for “Big Food"?
University of Kentucky UKnowledge Law Faculty Scholarly Articles Law Faculty Publications 2005 Tell Me What You Eat, and I Will Tell Whom to Sue: Big Trouble Ahead for “Big Food"? Richard C. Ausness University of Kentucky College of Law, [email protected] Follow this and additional works at: https://uknowledge.uky.edu/law_facpub Part of the Torts Commons Right click to open a feedback form in a new tab to let us know how this document benefits ou.y Recommended Citation Richard C. Ausness, Tell Me What You Eat, and I Will Tell Whom to Sue: Big Trouble Ahead for “Big Food"?, 39 Ga. L. Rev. 839 (2005). This Article is brought to you for free and open access by the Law Faculty Publications at UKnowledge. It has been accepted for inclusion in Law Faculty Scholarly Articles by an authorized administrator of UKnowledge. For more information, please contact [email protected]. Tell Me What You Eat, and I Will Tell Whom to Sue: Big Trouble Ahead for “Big Food"? Notes/Citation Information Georgia Law Review, Vol. 39, No. 3 (2005), pp. 839-893 This article is available at UKnowledge: https://uknowledge.uky.edu/law_facpub/83 TELL ME WHAT YOU EAT, AND I WILL TELL YOU WHOM TO SUE: BIG PROBLEMS AHEAD FOR "BIG FOOD"? Richard C. Ausness* TABLE OF CONTENTS I. INTRODUCTION ................................. 841 II. PELMAN v. McDONALD'S CORP. ................... 844 III. LIABILITY THEORIES ............................. 850 A. THE DEFECT REQUIREMENT ...................... 851 B. DEFECTIVE DESIGN ............................ 852 1. The Consumer Expectation Test ....... 852 2. The Risk-Utility Test . ....................... 855 C. PRODUCT CATEGORY LIABILITY ............. -
Eating Healthy While Working on Campus
Eating Healthy While Working On Campus A quick reference guide for healthy lunches in Morgantown Created By: West Virginia University Dietetic Interns, 2012 Mary Rodavich & Emily Todhunter 1 Table of Contents: With such hectic schedules, it can be difficult to plan healthy lunches and snacks while at work. Created by dietetic interns, this guide is intended to provide tools that make it a little easier for WVU employees to make healthier decisions without interrupting their busy lives. 1.) Nutrition 101 Pg. 3 A brief explanation of nutrition terms used throughout this guide. 2.) Eat This, Not That—Morgantown Edition Pgs. 4-9 Based off the best-selling book, Eat This, Not That, this guide lists three healthy options at several popular fast food restaurants located around Morgantown. 3.) Vending Machine Options—Snack & Beverages Pgs. 10-19 There are vending machines in nearly every building on campus. This guide gives a “red, yellow, and green light” designation to your favorite vending ma- chine snacks and beverages to make choosing a healthy option just a little bit easier. 4.) Healthy Frozen Food Options Pgs. 20-23 Frozen meals are convenient, quick, and easy to make. However, if you’ve ever been in the frozen section at the grocery store, it can be an overwhelming and confusing experience. This guide lists the healthiest frozen food meals to buy on your next grocery trip. 2 Nutrition 101 Definitions of terms found within this guide. Calories: A unit of energy. Calories are found in carbohydrates, fat, and protein. Nutrition fact labels represent percentages based on a 2000 calorie a day diet, though based on an individual’s activity level, gender, and age, caloric needs may be closer to 1500 calories a day or over 3000 calories a day. -
Alternative Approaches to Resource Conflicts
Vanclay, J.K., 2005. Gunns, Greens and Silk: alternative approaches to resource conflicts. Paper to “Burning Issues in Forestry ”, 22 nd biennial conference of the Institute of Foresters of Australia, 10-14 April 2005, Mount Gambier S.A. Gunns, Greens and Silk: alternative approaches to resource conflicts Jerome K. Vanclay Southern Cross University, PO Box 157, Lismore NSW 2480 Summary Many Australian foresters remain unaware of the McLibel case, a 15-year public relations disaster that followed a litigation attempt by the McDonald’s hamburger chain. Recent litigation by Gunns Limited against 20 environmental activists appears to ignore the lessons from that case. The McLibel litigation led to a costly lose-lose outcome, whereas reforms by McDonald’s following a critical movie created a win-win situation in which McDonald’s improved their reputation and their customers gained better food. Parallels that may contribute to such win-win outcomes in forestry are examined. Adaptive collaborative management informed by participatory modelling may be a more productive approach than litigation, and should produce a more durable outcome. Keywords: litigation, negotiation, adaptive collaborative management, McLibel, Gunns20 Introduction In his best-selling book ‘Guns, germs and steel’, Jared Diamond (1997) examined a question posed by one of his PNG colleagues: “Why is it that you white people developed so much cargo ... ?”. Diamond argued that the underlying reason for the good fortune enjoyed by some cultures was geography, because large land masses facilitated the development of societies better able share technologies and learn from their experiences. The title of this paper is a parody of Diamond’s title, because I explore “Why is it that Gunns have initiated so many lawsuits?”, referring to the litigation initiated recently by the forestry company Gunns (White 2005). -
Burger King No 6062
Burger King No 6062 Salads Tendercrisp Garden Salad Season-ripe lettuce, carrots, and tomatoes topped with crispy chicken, three kinds of cheese, and your choice of ken's salad dressing. Tendercrisp is the salad for chicken-lovers. Garden Salad Man doesn’t live on flame-broiled burgers alone. Try the bk garden salad as a satisfying accompaniment to any meal. Or as a meal in itself. Croutons are included in nutritional information. Price and participation may vary. Prices higher in ak & hi. Tendergrill™ Garden Salad Season-ripe lettuce, carrots, and tomatoes topped with grilled chicken, three kinds of cheese, and your choice of ken's salad dressing. Tendergrill™ is the salad for grilled-chicken lovers. Flame-broiled Burgers Whopper A ¼ pound of flame-broiled beef, ripe tomatoes, crisp lettuce, creamy mayo, ketchup, crunchy pickles and onions on a toasted sesame seed bun. It’s america’s favorite burger. The original. The whopper. Based on pre-cooked patty weight. Based on preference. Double Whopper Two flame-broiled beef patties stacked high with red ripe tomatoes, crisp lettuce, creamy mayo, ketchup, crunchy pickles, and onions all on a toasted sesame seed bun. Double the whopper patties, double the satisfaction. Triple Whopper Three flame-broiled beef patties with two slices of american cheese, crisp lettuce, creamy mayo, red ripe tomatoes, pickles and onions–all on a toasted sesame seed bun. It’s once, twice, three times the tasty, and it’s waiting for you at burger king Whopper Jr. It’s a little whopper sandwich with a big taste. A flame-broiled beef patty topped with red ripe tomatoes, crisp lettuce, creamy mayo, ketchup, crunchy pickles, and onions-all on a toasted sesame seed bun.