FOR IMMEDIATE RELEASE Contacts: Susan Jevens, American Girl 608.830.4214/[email protected]
Jennifer Kaplan, Evolve PR & Marketing 602.550.1810/[email protected]
AMERICAN GIRL® OPENS NEW STORE TO CELEBRATE GIRLS! — Scottsdale Quarter Becomes Home of Popular American Girl Store in August—
Middleton, WI (July 22) – Girls in the Scottsdale area will soon have a new reason—and place!—to celebrate. On August 22, American Girl unveils its new 12,000-square foot retail experience at Scottsdale Quarter, the premier open-air lifestyle center located in Scottsdale, Arizona. American Girl Scottsdale features a fun, casual environment where girls and their family members and friends can shop for their favorite American Girl products, enjoy lunch and dinner, or an unforgettable dessert in the Bistro, treat their doll to a new ‘do in the Doll Hair Salon, design their own doll T-shirts at the “Creativi-Tees” Boutique, and celebrate birthdays or other special events.
“We’re delighted to debut a beautiful new store in Scottsdale and welcome our American Girl fans in the area to a special place designed just for them,” says Jean McKenzie, executive vice president of American Girl. “Whether they're celebrating a birthday, shopping for the latest American Girl products, or sharing a meal in the Bistro, girls and their families will find that the new store promises to provide a lasting memory they’ll treasure for years to come.”
The American Girl store will feature a complete assortment of the company’s popular historical and contemporary dolls, along with a selection of doll outfits, accessories, Dress Like Your Doll® clothing, and a variety of the company’s best-selling books. Beyond shopping, girls who want to treat their dolls to a new look can visit the Doll Hair Salon, where they can choose from a variety of salon services—from ponytails to pampering to pierced ears. And, for fashionable young fans, the store will feature a “Creativi-tees” boutique, where girls can create stylish T-shirts for themselves and their dolls. Girl-friendly events and activities based on the American Girl characters and award-winning books will also be available throughout the year.
Guests can also drop in for a relaxing meal, a decadent dessert, or for Afternoon Tea in the fun and casual 25-seat Bistro. Whether it’s familiar favorites like Cheesy Cheese Pizza and Best-Ever Chicken Tenders or more sophisticated dishes such as Mediterranean Chicken Salad, the Bistro menu features nourishing choices with playful twists that are sure to be a hit with girls and their parents. To enhance the dining
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American Girl Opens at Scottsdale Quarter Page 2 experience, favorite dolls are seated next to their owners in American Girl’s trademark “treat seats” and provided their own doll-sized menus.
The new American Girl store is also designed as the ultimate place to celebrate birthdays and other special occasions. Girls can have a Bistro party or opt for a deluxe celebration in a private party room where they can enjoy an organized game and craft, special food and cake, and party favors.
For more information on the new American Girl store, go to americangirl.com.com/stores or Facebook at facebook.com/americangirl. To make dining or party reservations, please call 1-877-247-5223.
ABOUT AMERICAN GIRL American Girl is a premium brand for girls and a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT, mattel.com). The Mattel family of companies is the worldwide leader in the design, manufacture, and marketing of toys and family products. Since its inception in 1986, American Girl has been devoted to celebrating girls ages 3 to 12 through age-appropriate, high-quality dolls and accessories, books, clothes, movies, and unforgettable experiences. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby™, and the classic historical character line BeForever™. Headquartered in Middleton, WI, the company sells products exclusively at americangirl.com; at all American Girl retail locations nationwide; through American Girl’s award-winning catalogue; and at American Girl specialty boutiques at select Indigo™ and Chapters™ locations in Canada and at El Palacio de Hierro Interlomas and Perisur locations in Mexico. By inspiring girls to be their best, American Girl has earned the loyalty of millions of girls and the praise and trust of parents and educators. To learn more about American Girl, visit americangirl.com, facebook.com/americangirl, or twitter.com/american_girl. To request a free catalogue, call 1-800-845-0005. ABOUT SCOTTSDALE QUARTER Scottsdale Quarter, located on the southeast corner of Scottsdale Road and the Greenway-Hayden Loop, is an open-air center where the vibe of the city meets the serenity of the desert. The hip, urban destination sits on 28 acres with 370,000 square feet of retail, restaurant and entertainment options amid elegant, diverse architecture and lush landscaping. Restaurants, specialty and fashion retailers include Sephora, Pottery Barn, iPic Theaters, NIKE, Dominick’s Steakhouse, Free People, Intermix, vince., Joie, H&M, Apple Store, Eddie V’s Prime Seafood and True Food Kitchen. Scottsdale Quarter is also home to 18 office tenants such as Starwood Hotels & Resorts, Maracay Homes, iCrossing and Superior Home Services as well as the park-like public gathering space, The Quad, featuring the largest pop-jet fountain in the region. The center continues to add tenants that further position Scottsdale Quarter as the premier shopping destination in the Valley. Visit scottsdalequarter.com, facebook.com/scottsdalequarter or twitter.com/ScottsdaleQRTR.
ABOUT WP GLIMCHER WP GLIMCHER (NYSE: WPG) is a retail REIT and a recognized leader in the ownership, management, acquisition and development of retail properties, including mixed use, open-air and enclosed regional malls as well as community centers. WP GLIMCHER owns and manages 119 shopping centers totaling more than 68 million square feet diversified by size, geography and tenancy. WP GLIMCHER combines a national real estate portfolio with an investment grade balance sheet and plans to leverage its expertise across the entire shopping center sector to increase cash flow through rigorous asset management of existing assets. WP GLIMCHER is the d/b/a for Washington Prime Group Inc.
Visit WP GLIMCHER at www.wpglimcher.com