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Fall 2015 • Volume 6 • Issue 1 News and Events for Members, Donors, and Friends P L AY Time

Celebrating 30 Years of the NES 4

Toy Halls of Fame Now Open 5

Build, Drive, Go Exhibit Opening 6

In Another Galaxy Weekend 9 Exhibit Opens October 3 School Page 2 Break with Sid 10 2

Y AY L P New Exhibit Time •

Fall 2015 All Rights Reserved. Jim HensonCompany. TM &©2015 T he five hands-onareas that bringthehitSidScience Kidto life. laws ofmotion,magnetism,airpower, andthefive senses.The exhibit includes from theshow. Usescientificthinkingandtools to learnaboutsimplemachines, home, at theSuperFab Lab, ontheplayground, and inothericonic locations some thingsandnotothers?” and“Where doessoundcome from?” around Sid’s Investigate every day science questions suchas,“Why domagnetspickup in thenortheastern . (Seepage7for openingweekend activities.) on television whenthenationwide exhibit tour comes to The Strong, itsfirst stop Be amongthefirst to explore playful learningenvironments seenonlypreviously Saturday andSunday, October 3and4. The Super-DuperExhibit!,openingon Kids’ TVseriesat SidtheScience Kid: Science Kidfrom theaward-winning PBS Step into theinquisitive world ofSidthe New E New

Kitchen Enter the colorful kitchen where Sid’s baby brother, Zeke, waits for you at the table in his high-chair. Help create a healthy breakfast for Sid and Zeke by choosing from an assortment of foods—including eggs, waffles, toast, strawberries, grapes, and milk. Then open the refrigerator to learn about patterns and dive into the pantry with Sid’s xhibit mother, Alice, to sort and weigh jars of cereal and beans with a food scale. Use your senses to investigate exotic spices, and then practice making patterns while “baking cookies.” In the sink, learn about density by trying to make utensils sink or float.

Sid’s Room Head into Sid’s space-themed bedroom, climb onto the bed, and pull a lever to launch Sid’s toys back into their toy box using a catapult while learning about trajectories and other principles of physics. Test your memory by playing a game with toys on Sid’s bookshelf and learn about Playground measurement by comparing the size of crayon outlines Crawl through a kid-sized play set complete with two of Sid and Zeke drawn on the wall. Then investigate how slides and use the unique environment to identify simple machines operate and design your own machine, different sports balls by using only your sense of touch. also known as a “Super-Duper-Ooper-Schmooper Big Examine the effects of inertia by moving toys on a Idea,” on a touch-screen computer at Sid’s desk—where skateboard, and then learn about torque with a wheel he thinks through all of his scientific problems. and axle in the sandbox. Be a part of the show and tell silly jokes at “Good Laughternoon” by poking your head out of Backyard a brightly colored panel like Sid and his friends. Then A tree house and Sid’s father, Mort, dance with Sid and other favorite characters—such awaits young explorers in the as the charming May and energetic Gerald—and backyard. Test the laws of hop in the yellow car for a sing-along. physics by using a pulley to lift stuffed animals into the Sid the Science Kid: The Super-Duper Exhibit! tree house and then climb the remains on view through January 24, 2016. ® ladder for a better view. Learn The exhibit was created by The Magic House about how sound travels by in collaboration with the Company. sharing secrets with a friend through a curved whisper tube.

Classroom Explore the properties of magnets, sound, color, and more in the Super Fab Lab—one of Sid’s favorite spots and a must-see for young scientists! Use your engineering skills to construct an object with gears, ramps, and blocks. Examine rocks, bugs, and more under a magnifying glass and microscope. Learn about friction by trying to move Meet Sid objects across different surfaces. Then shoot an air Opening Weekend cannon to see how far air travels. Pick out a spot on the cozy mat October 3 & 4! for “rug time” with Teacher Susie, then research and role play STEM— science, technology, engineering, and math—careers, such as an astronaut, doctor, pilot, or scientist. Media sponsors

www.museumofplay.org 3 4

Y AY L P New Exhibit Time game history.” story aboutacriticaltimeinvideo “This exhibit tells animportant for theHistory ofElectronic Games. The Strong’s International Center says Jon-Paul Dyson, director of crucial inrevitalizing themarket,” Entertainment System in1985was and theintroduction oftheNintendo started to slumpintheearly1980s, “The videogameconsole industry October 24 and25. opening Saturday andSunday, Entertainment System exhibit 30 Years of theNintendo the Entertainment System (NES)in groundbreaking and trace theevolution ofits Explore thehistory ofNintendo Nintendo Entertainment System OpensOctober 24 and25 Playing withPower: Celebrating 30Years of the Nintendo properties are trademarks andcopyrights ofNintendo. •

Fall 2015 Playing withPower: Celebrating

using acustom-made giantcontroller. Hunt, with playable originalgameslike Duck competitions. Jumpinto theaction through publications, fan clubs,and and created acommunity offans Nintendo brought theNESto market of thesystem. Alsolearnhow his career andthedevelopment designer Masayuki Uemura discussing and avideointerview ofhardware schematics, anNESDeluxe Set(1985), into theNESby viewing design Follow theFamicom’s development Famicom’s impactongaminginJapan. Nintendo’s archives, andlearnabout hardware designdocumentsfrom predecessor to theNES),seerare out a1983Famicom (theJapanese electronic Love Tester (1969). Check cards), theUltra Machine, and the hanafuda cards (Japanese playing from The Strong’s collections. See unique Nintendo-produced artifacts and otherplaythings by viewing history asaproducer ofgames,toys, Learn aboutNintendo’s 125-year and even trySuperMarioBros University inKyoto, Japan. Researchof Game at Ritsumeikan partnership withRitsumeikan Center the History ofElectronic in Games The Strong’s International Center for January 24, 2016 andisproduced by The exhibit remains onview through after itsdebut.” over theworld more than30years continue to resonate withpeopleall Mario, Zelda, Link,andSamus— superstardom, suchasthebeloved characters that itvaulted to Says Dyson, “The NES—and the Mario Maker ontheWii U. Arcade GPand today’s modernfavorites by playing Trace thelegacy oftheNESthrough Super Super New E New xhibit xhibit

State-of-the-art Toy Halls of Fame Now Open!

The Toy Halls of Fame, a stunning • Pose in front of an oversized Governor Andrew Cuomo's Regional state-of-the-art play experience Etch A Sketch for a virtual portrait Economic Development Council that explores American cultural that can be emailed to family Initiative. Additional grant funding history through beloved toys and and friends. provided by the National Endowment their creators, is now open. Enter for the Humanities. The project is • Direct an air cannon to manipulate the museum’s Caterpillar Atrium and also made possible in part by Neil B. a 20-foot-wide mobile hanging climb the dramatic exhibit staircase. Friedman, Funrise Toy Corporation, over the atrium and featuring On the ascent, marvel at LED lights Children’s Fund, Inc., The toy images. dancing overhead and view a gallery Hassenfeld Foundation, Tom and Kalinske, LeapFrog Enterprises, of 21 portraits of classic toys, some • Learn about the toys in the Inc., LEGO Systems, Inc., Pressman that move and interact with guests National Toy Hall of Fame and the Toy Corporation, Radio Flyer Inc., in humorous ways. Or choose to take luminaries in the Toy Industry Hall and Toys“R”Us, Inc. the elevator—carefully disguised as of Fame at two 10-foot, colorful, a digital Jack-in-the-Box—to begin lighted glass kiosks featuring your interactive exploration of the touch screen monitors with toys in The Strong’s National Toy in-depth biographical background Hall of Fame and the toy industry information about each inductee. luminaries recognized by the Toy Industry Association’s Toy Industry The Toy Halls of Fame is an original, Hall of Fame. permanent museum exhibit produced by The Strong in cooperation with • Step up to a soaring bubble tower the Toy Industry Association (TIA). and create virtual bubbles that On behalf of its members, TIA has can be moved and popped by joined an increasing number of motion-capture technology. (Create national for-profit and not-for-profit a bubble vortex or put your face organizations that are adding their and classic toys into the bubble.) voices to those of young childhood educators, child development • Use Kinect motion control to play specialists, and others who recognize with classic toys and art easels in and support the importance of play. a 24-foot virtual play room. In addition to their partnership with • Orchestrate a dazzling music and The Strong on this exhibit, TIA has light show with the Crayon Piano, developed on its own the Genius of made from oversized crayons Play, a program that highlights the that invite guests to mix colors critical role that learning plays in and sounds. childhood development. • Use cranks, pulleys, and cords to The Toy Halls of Fame project is interact with a towering kinetic supported by New York State's toy sculpture made up of building Empire State Development and the blocks, balls, a toy car race track, I ♥ NY Division of Tourism under and more. www.museumofplay.org 5 6

Y AY L P New Exhibit Time of notebooks from Will Wright, creator Mouse Circus Train set;anddesign Inc.’s Lincoln Logs; a1935 Mickey Erector Set; JohnLloyd Wright early examples ofA.C.Gilbert’s Brown andIves, Blakeslee, and Co; 1860s tinplate toys from George contemporary. Iconic artifacts include 20th century, mid-20thcentury, and through four eras—19th century, early building toys traces theirhistory A central timelineofdrivingand for collections. Christopher Bensch,vice president such artifacts inthenation,” says and most diversified collection of for pretend play are thelargest toys, dollhouses,andminiature toys “The Strong’s toy vehicles, building in America. space exploring thehistory ofplay into anearly20,000-square-foot transform themuseum’s second floor phase ofafive-phase project to marks thecompletion ofthefourth and trains to planesandboats—and vehicles ofallsorts—from trucks Drive, Goexplores thehistory of Sunday, December 5and6.Build, Build, Drive, Go, onSaturday and museum’s newest permanentexhibit, Zoom infor theopeningof Build, Drive, GoOpensDecember 5and6 •

Fall 2015 The Sims.

to emailto family andfriends. screen captures pictures ofcreations and skyscrapers. Acamera and green bricks to make theirown vehicles invites guests to useinterlocking and Lincoln Logs. The LEGOLab wooden blocks, alphabetblocks, materials, including traditional creations from awide-range of builders canmake theirown the Construction Center, budding to “Go”deeperinto thespace. In traffic lightthat beckons them will begreeted by anoversized Upon entering theexhibit, guests driving acar, train, orplane.” and computer gamesthat simulate building blocks,acartest track, LEGO Lab, andgohands-onwith including aConstruction Center and move through themedactivityareas, for exhibits. “Guests willbeableto says Jon-Paul Dyson, vice president interactivity andinterpretation,” museum’s trademark blendof collections, itwillalsocontain the rich inartifacts from The Strong’s “While materials for eachtoy. as well asview sampleadvertising each item’s historical significance, still images,andvideoto learnabout objects. Guests canaccess audio, additional information aboutkey Four touch-screen stations provide Build, Drive, Gowillbe

weekend activities. See page10for opening of MuseumandLibrary Services. part by agrant from theU.S. Institute Build, Drive, Goismadepossible in grown-up world.” make theirway intheirfull-size, of possibilities, andequipthemto empower them,extend theirsenses miniaturized real world inways that children canengageintheirown Dyson, “Throughout bothexhibits, figures, andplushanimals.Says explores thehistory ofdolls,action The Strong’s Play Pals exhibit, which Build, Drive, Gowillopenadjacent to playing anISpy game. dollhouses by lookingcloselyand also explore theminiature world of building simulated cities.Kidsmay aspiring architects trytheirhandat performance. Computer stations let to make itfaster andimprove can beusedto redesign thetrack track, basicphysics principles by airportsanddocks.At the test airplanes ontwo islandsconnected play withcars,trains, boats, and A construction tableinspires pretend

Up c

Making Magic: The Fantastic Worlds of

Thursday, October 1, 2015–Sunday, January 3, 2016 o m i n g Pr og ram s & E ve n ts

Explore the history of Blizzard Entertainment, the video game company behind the massively popular World of and Starcraft series, in Making Magic: The Fantastic Worlds of Blizzard Entertainment, a display opening October 1 near The Strong Express Train. The firm’s stunning imaginative worlds have brought together tens of millions of people around Storytime Club the globe to explore and play in compelling virtual communities. The display features dozens of games, figures, plush toys, graphic novels, and licensed Celebrate the joy of reading. game-related products donated by Blizzard’s former Chief Operating Officer Hear children’s stories on select Paul Sams. Learn more about the collection on page 12. Mondays at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book.

Mondays, October 5, 19 & 26 Fantastic Fall Sid the Science Kid: Delight in tales about autumn The Super-Duper Exhibit! and Halloween. Exhibit Opening Celebration Mondays, November 9, 16 & 23 Holiday Traditions Saturday, October 3, 11 a.m.–4 p.m. Gather around for stories about holiday traditions, such as baking Sunday, October 4, 1–4 p.m. cookies, visiting family, and Meet and take photos with Sid the Science sending cards. Kid as he makes a special appearance to celebrate the opening of Sid the Science Kid: Mondays, December 7 & 14 The Super-Duper Exhibit! Step into Sid’s world Winter Wonders and investigate everyday science questions; make Explore the magic of winter a “Sid the Science Kid Gotta Know” microphone; through books about snowflakes, and use scientific tools and hands-on activities to holiday decorations, and learn about the laws of motion, the five senses, festive music. and more. Sponsored by TM & © 2015 . All Rights Reserved.

Monday Kicks for Balloons Around the World Ages 2 to 6 Wednesday, October 7 Join in playful learning activities 11 a.m.–3 p.m. with your child at this monthly Local balloon artists Larry Moss series created to help parents and Kelly Cheatle of Airigami teach little ones important skills create a colorful balloon through play. Events run from sculpture to celebrate the 10 a.m. to 2 p.m. opening of Sid the Science November 2: Kid: The Super-Duper Exhibit! Playing with Science during the 16th annual Get moving with music activities Balloons Around the World about plants and animals and event. This year’s creation enjoy stories all about the will feature a child looking wonders of science. through an oversized telescope. The sculpture December 7: will remain on view through Wonderful Wintertime Columbus Day weekend. Play with pretend snow and Past balloon sculpture created by Airigami. enjoy winter-themed imaginative play, crafts, and stories.

Sponsored by

www.museumofplay.org 7 8

Y AY L P Upcoming Programs & Events Time For more information aboutCAP, visitChildrenAwaitingParents.org. more than50years, bringingtogether more than 6,000 children andfamilies. longest for permanent homes.CAPhasbeenservingthecommunity for and adoptive families for specialneedschildren whohasbeenwaiting the Parents isa national, not-for-profit charitable organization that recruits foster photographers capture eachchild’s unique personality. Children Awaiting through National Adoption MonthinNovember. Portraits by volunteer an exhibit ofphotographs ofchildren inneedofadoptive families, onview Parents (CAP) seeksto impartat The JudgeWagner 2015 HeartGallery— Open your heart.Openyour home. That’s themessage Children Awaiting Friday, October16–Monday,November30 The Display HeartGallery a balloonmousetrap andsolve theproblem ofamouseontheloose. And onMonday at 1p.m. only, watch LarryMoss from Airigamiconstruct presentations to learnaboutthephysics ofsound. School students andfaculty andparticipate ininteractive acoustic On Saturday only, enjoy ascience-themed musicalperformance by Eastman by themembersofCornell Cooperative Extension. Bridges for Brain InjuryInc.Stop by the4-Hexploration station hosted Defenders ofCanandaigua,awildlife education outreach group runby See native andexotic animalsSaturday and Sunday at 1p.m. by The Wildlife 200,000 dominoes. build andbroke theNorthAmericandominorecord by toppling more than Machine at MichiganScience Center last July. The machinetook ninedays to from around theworld whoworked together to buildtheIncredible Science levers andpulleys. Fantauzzo andWright were two ofonly15participants Chris Wright create aKineticartandchain-reaction machinefeaturing Watch as“ glasses, buildcatapults, andmore. stop by science stations to experiment withmagnets,usemagnifying scientific discovery. Create your own science journal—just like Sid’s—and Meet andtake photos withSidtheScience Kidduringthisweekend of Monday, October12,11a.m.–4p.m. Sunday, October11,1–4p.m. Saturday, October10,11a.m.–4p.m. Weekend Science FunwithSidColumbus Day •

Fall 2015 StickTrickDominoDude” MichaelFantauzzo and“ xXDominoMasterXx” All Rights Reserved. Jim HensonCompany. TM &©2015 T he

Nintendo-inspired craft. by theirsilhouette andcreate a to guess popularvideogamecharacters at 1and2p.m. Challengefamily members at 11a.m.,noon,and1p.m. andSunday characters onSaturday iconic videogame John featuring Nintendo’s and magictricksby Magical System. Enjoy juggling Nintendo Entertainment of itsgroundbreaking and trace theevolution the history ofNintendo with Mario!Then explore Meet andposefor pictures 1–4 p.m. Sunday, October25 11 a.m.–4p.m. Saturday, October24 Entertainment System of theNintendo Celebrating 30Years with Power: Opening ofPlaying Meet Marioat the a scarycraft. at theSpooky Story Station, and make temporary tattoo, check outbooks play partygames,getaHalloween and more. Dance to Halloween music, Bo Peep, LittleRed RidingHood, characters, includingapirate, Little prizes withfavorite storybook in costume andtrick-or-treat for for thelittlest trick-or-treaters. Come Enjoy Halloween activitiesandprizes Friday, October30,10a.m.–2p.m. Trick-or-TreatToddler

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National Toy Hall of Fame Induction

Weekend o m i n g Pr og ram s & E ve n ts

Saturday, November 7, 11 a.m.–4 p.m. Sunday, November 8, 1–4 p.m.

Rejoice during this annual celebration of America’s favorite toys! Honor the toys newly inducted into the National Toy Hall of Fame and revel in a weekend of activities featuring past inductees such as bubbles, Easy-Bake Oven, and little green army men.

Delight in whimsical performances by bubble master Doug Rougeux on Saturday at 11 a.m., 1 and 3 p.m. and Sunday at 1 and 3 p.m.

Enjoy a musical treat as Colleen Bernstein, a versatile musician dedicated to arts education; Eastman School of Music students and faculty; and other local musicians present “Toy Suite.” This concert features original compositions inspired by the National Toy Hall of Fame toys. In Another Galaxy After each performance, museum guests will have a unique opportunity Saturday, November 14, 11 a.m.–4 p.m. to interact with the composers and Sunday, November 15, 1–4 p.m. performers to learn about the stories behind each song. Use the force and transport the family to In Another Galaxy Weekend! Come dressed as your favorite science-fiction character and journey to Watch members of The Strong another universe. Meet actors from the 501st Legion (Vader’s Fist) and museum’s staff show off their culinary Rebel Legion and pose for pictures with your favorite characters. abilities in the museum’s first-ever Easy-Bake Oven Bake Off! Cooking New this year, meet brothers Jack and Holman Wang, creators of demonstrations will take place on the Epic Yarns book series. View their original artwork— Saturday and Sunday including felted characters and props—and watch a video about how at 2 p.m. the books were created. Chat with Jack and Holman Wang about their artistic process, including needle felting, making scale models and sets, photography, and more.

Check out robots built by the R2-D2 Builders Club, mix and match sci-fi outfits in the Other Worlds Dress-Up area, and test your skills at sci-fi vintage arcade games. View science fiction artifacts— including action figures and spaceships—from the museum’s collections. The littlest Jedis can transform Mr. Potato Head into Darth Tater or Artoo Potatoo and get a temporary tattoo at the Tatooine Tattoo Shop.

In Another Galaxy Weekend is not sponsored or endorsed by Ltd or Walt Disney Studios.

Media sponsor

www.museumofplay.org 9 10 10

Y AY L P Upcoming Programs & Events Time and thefive senses. the laws of motion,magnetism,airpower, and thinkingto learn aboutsimplemachines, and ontheplayground. Usescientifictools home andat hisschoolintheSuperFab Lab everyday science questions around Sid’s during break week. Discover andinvestigate through Saturdays and1to 4p.m. Sundays Science Kidfrom 11a.m.to 2p.m. Mondays award-winning PBSKIDS TV seriesSidthe Meet andtake photos withSidfrom the Saturday, December26,2015–Sunday,January3, 2016 During School-Break Week Meet SidtheScience Kid School students andprofessors inspired by theBuild,Drive, Goexhibit. and more. Saturday only, delightinamusicalperformance by Eastman drivers, create tire track art,view adisplay by theRochester LEGOgroup, Check outcarsfrom theGreater Rochester SoapBox Derby andmeettheir Enjoy readings ofAxleAnnie, abookwritten by localauthorRobin Pulver. from themuseumcollection. and view vehicle- andbuilding-related artifacts computer programs to designatown, track, buildskyscrapers withLEGObricks,use and trains to planesandboats. Designarace Explore vehicles ofallsorts, from trucks Sunday, December6,1–4 p.m. Saturday, December5,11a.m.–4p.m. Opening Celebration Build, Drive, GoExhibit •

Fall 2015 TM &©2015 T he JimHensonCompany. AllRights Reserved. Get Ready for The Nutcracker and A Christmas Carol Wednesday, November11,11a.m.–2:30p.m. Enjoy storytelling, dance, andtheater from magical family favorites The Nutcracker and A Christmas Carol. Checkoutanexcerpt from The Nutcracker performed by costumed dancers from Rochester CityBalletat 11a.m. and 1p.m. Acostumed cast memberfrom Geva Theatre Center’s production of A Christmas Carol willread selectionsfrom the CharlesDickens classic at noonand2p.m. The Strong. The benefit strong-museum. Proceeds reindeer-run-5k-kids-race-benefit- yellowjacketracing.com/events/ details, race visit For http:// antlers. receive reindeer registrants 2,000 toy first the and encouraged to dress astheirfavorite Check inat 7:30a.m.Participants are or fullmile) starts around 9:15a.m. Run Wild Race series(quarter, half, December 19at 8:30a.m.The Kids The 5KReindeer RunbeginsSaturday, Rochester’s onlywinter 5Kevent. Sports, theall-agesrunisdowntown Racing andsponsored by FleetFeet winter! Produced by YellowJacket family-friendly foot race, returns this The Reindeer Run,aunique, Saturday, December19 Run 5K for theReindeer Sprint to The Strong 11 Museum News

www.museumofplay.org and development of the toy industry.” of the toy and development Gund Adolf German immigrant using in 1898 the company founded manufacture to fabrics premium Gund retired animals. In 1925, stuffed Jacob to and sold the company the company retained who Swedlin, GUND introduced In 1947, name. in partnership plush toys licensed and in the 1980s GUND with Disney, plush manufacturer became the first advertising launch a national to the campaign and popularized slogan “Gotta Getta GUND!” is rich in corporate collection The such as patents, legal records and copyright correspondence, innovation chronicle that information Together marketing. in product famed by taken with photographs a for Annie Liebovitz photographer campaign; toy advertising national trade materials; advertising patterns; these and more, artwork; catalogs; the history uniquely reveal materials industry. of the toy and development GUND, a subsidiary of Enesco of Enesco a subsidiary GUND, plush of maker and preeminent a comprehensive has donated toys, than 200 plush of more collection from dating and soft toys figures and 1970s, the through the 1920s document that records corporate of the company the history materials The beginning in 1927. by researchers to available are examples many appointment and Strong’s in The on display are exhibit. Pals Play GUND has the decades, “Through and in safety innovations pioneered setting standards manufacturing, says industry,” in the plush toy president Bensch, vice Christopher “The Strong. The at collections for and documents in this collection toys anyone for resources invaluable offer the history understand seeking to Collection GUND History Illuminates Industry of Toy Applications for the 2016–2017 school year can be requested beginning can be requested school year the 2016–2017 for Applications 8:30 a.m. and 4 p.m. between 585-263-2700 phone at 1 by December museumofplay.org/education/ at or downloaded Friday through Monday a by be accompanied must applications Enrollment woodbury-school. number of needs-based A limited fee. $45 application non-refundable available. partial scholarships are Guided by teachers who facilitate their explorations, children delve deeply delve children their explorations, who facilitate teachers Guided by group learning. Small and large and stimulate fascinate that topics into pre-reading, games, movement, art, music, cooperative activities involve experiences. and other age-appropriate math, Says McCoy, “Woodbury School demonstrates how play and learning go play how School demonstrates “Woodbury McCoy, Says the and explore study to mission Strong’s and it supports The together, in human development.” of play role More than 500 students have enrolled in Woodbury School since 2006, and School since in Woodbury enrolled have students than 500 More classrooms Woodbury 80 students. 56 to from capacity has grown its yearly and development professional Emilia-related Reggio also provided have college teachers, than 3,000 more to learning opportunities observational studying residents and pediatric careers, teaching for preparing students child development. The 2015–2016 school year also marks the start of the 10th year of of the 10th year also marks the start school year 2015–2016 The one of only School. When the school opened in 2006, it was Woodbury and it has helped to in the region, Emilia-based programs Reggio two other programs, a dozen than of more the development or influence inspire the at preschool and the School in Buffalo Franklin including the Elmwood in play-based training provided also School team Woodbury The Zoo. Buffalo School District including the Fairport of school districts, dozens learning to Chili School District. and Gates “In 2014, Woodbury School added early kindergarten programs for four- and and four- for programs School added early kindergarten Woodbury “In 2014, Debbie McCoy, says program,” preschool its well-established to five-year-olds expanded we year, “This education. for president vice assistant Strong’s The play-based in the school’s interest need and increased to in response learning approach.” 10th Year, Expands 10th Year, and three- for has added another class School Woodbury Strong’s The its meet demand for to school year the 2015–2016 for four-year-olds grows program new curriculum. The Emilia-inspired Reggio project-based, the museum has constructed and 16 students, capacity by School’s Woodbury growth. the school’s accommodate to classroom a new School Enters Woodbury Nintendo of America Collection Established

A collection of hundreds of video games, home game consoles, handheld game consoles, peripherals, accessories, and other items donated by Nintendo of America sheds light on the history of one of the largest and most influential video game companies in the world. The collection documents Nintendo's home and handheld video game products from the introduction of the Famicom 2015 Toy Hall Finalists Announced home game console in 1983 to the Nintendo DS XL in 2010. Will Battleship fight its way into the National Toy Hall of Fame? Can the scooter glide across the finish line? Will the top spin itself into contention? Nintendo, well known for iconic The Strong recently announced the following 12 toys as finalists for characters and innovative electronic induction into the National Toy Hall of Fame: American Girl , Battleship, game systems, reinvigorated the coloring book, , Playmobil, puppet, scooter, , Teenage U.S. video game market during the Mutant Ninja Turtles, top, Twister, and the wiffle ball. M u se um News mid-1980s with the introduction of the Nintendo Entertainment System The class of 2015 will be revealed at a special ceremony on Thursday, (NES) and has remained a dominant November 5 at 10:30 a.m., followed by a special weekend celebration on force in the worldwide video game Saturday, November 7 and Sunday, November 8. See page 9 for weekend industry. This assemblage includes activity details. 70 home and handheld game consoles such as NES (1985), (1989), Super Nintendo Entertainment System (1991), and Nintendo (2006), including examples of consoles manufactured for Brazilian and Japanese markets. The collection Collection Documents also contains rare items such as an NES Hands Free (1989) controller Blizzard’s Influence on developed for quadriplegic players, an NES Stack-Up (1985) game in its Pop Culture original packaging, and a Virtual Boy (1995) demo console and Red Alarm The Strong has acquired more than (1995) demo game used by Nintendo 1,500 items that chronicle Blizzard Merchandising Incorporated to Entertainment, Inc.’s longstanding demonstrate the system to success at nurturing video game potential buyers. franchises such as Warcraft, Starcraft, and , and the company’s The Nintendo of America Collection unrivaled ability to cultivate passionate and loyal fans. The collection, chronicles nearly three decades of donated by Blizzard’s former Chief Operating Officer Paul Sams, contains Nintendo's innovative products and games and related merchandise over a 20-year period, from 1992 to their international impact. Museum 2015. Included are multiple copies of all of Blizzard’s key games—going guests can expect to see some back to Lost Vikings and RPM Racing produced in the early 1990s when artifacts on view in the upcoming the company was known as Silicon & Synapse—as well as an extensive Playing With Power: Celebrating 30 assemblage of related merchandise such as plush toys, posters, costumes, Years of the Nintendo Entertainment comics and graphic novels, strategy guides, board and trading card games, System exhibit opening at The Strong Mega Bloks, material from BlizzCon® gaming conventions, and much more. on October 24. See page 4 to learn Rich in materials representing key Asian markets such as China and Korea, more about the exhibit. the collection underscores Blizzard’s extensive international influence.

“The wide scope of this collection showcases the important worldwide influence that , an inaugural inductee to The Strong’s World Video Game Hall of Fame, and other Blizzard games have had on popular culture, the history of gaming, and the development of virtual communities,” says Jon-Paul Dyson, director of The Strong’s International Center for the History of Electronic Games.”

Many examples from The Paul Sams Collection of Blizzard Games and Merchandise, 1992–2015 will be on display beginning October 1. See page 7 for details.

12 P L AY Time • Fall 2015 13 Museum News

www.museumofplay.org —puts the focus ® The upcoming issue of the issue upcoming The includes Play Journal of American Booth, with Phyllis an interview Emeritus of Clinical Director about Institute, the Theraplay the theory and in advances Booth first therapy. of play practice while therapy play encountered in Start Head at working and she says in the early 1960s, immediate saw she and her peers with children playing after results “Sad, She says, in need of help. became livelier children withdrawn and angry, outgoing, and more acting-out children aggressive able to and were calmed down engage with others in a friendly, way.” cooperative their adapted Booth and colleagues and bring children to therapy play the that She says together. parents result—Theraplay Journal Upcoming Explores Issue Therapy Play of play, children’s perspectives on play, on play, perspectives children’s of play, and the learning benefits of alternate games. reality on healing the relationship, not fixing not on healing the relationship, on the focuses the child. Theraplay aspects of the interaction non-verbal such as child and parents, between and synchrony. rhythm, contact, eye this approach that Booth says with adopted particularly well works who need help forming children It parents. their new to attachment ways the adults show also helps to attuned, “responsive, be more to and reflective.” empathic, therapy play that Booth believes achieving at so effective proves and attitudes in children’s results inviting “…by because, behaviors will be we signal that we play, them to and will be safe, they that accepting, in Advances can open up.” they that play allow to continue science brain their activities target to therapists needs. While the meet the child’s to children, aimed at is often therapy she has seen similar that Booth says as well. with seniors, results good us feel makes “Play Booth says, and good about about ourselves expect should we more others. What therapy?” from the 1 of 8, No. in Vol. articles Additional as the on such topics Journal focus the study to approach psychological As a supporting partner of the concert, The Strong has arranged for museum for arranged has Strong The As a supporting partner of the concert, visit tickets, order To prices. ticket 20% off regular receive members to valid Discount STRONG20. code and use the promo www.rpo.org/p_2030 2015. 9, October through Final Fantasy Music from the music of the popular Final experience to guests invites Strong The Philharmonic Orchestra the Rochester by game series performed Fantasy winning Grammy-Award led by concert, The 29. Hall on October Kodak at all 14 games in the series, which music from features Arnie Roth, conductor the conclusion At in 1987. System Entertainment on the Nintendo debuted the International for curator associate Shannon Symonds, of the concert, a talkback exploring Games, will moderate of Electronic the History for Center series. (See page of the Final Fantasy musical compositions and the history the Nintendo of 30 Years Celebrating with Power: learn about Playing 4 to ) System. Entertainment Join The Strong at Distant Worlds: Worlds: Distant at Strong Join The Coverage Reaches Worldwide Audience Audience Worldwide Reaches Coverage class its first welcomed Game Hall of Fame Video World Strong's When The of and World Doom, Tetris, Super Mario Bros., Pac-Man, in June—Pong, appearing in with stories news —the induction made international Warcraft also generated inductees UK. The Sun, and Wired the BBC, CBC, States the United around newscasts and radio than 400 local television more and entertainment news televised in nationally prominently featured and were Report and Headline News. Willis New’s Business including Fox programs media in major market than 1,300 online and print articles appeared More San Times, York New Chicago Tribune, Globe, outlets such as the Boston Post. Journal, and Washington Street Wall Today, USA Chronicle, Francisco organizations news of prominent on the websites also appeared news The News, Good Morning America, and Yahoo Examiner, including ABC News, such as Game Informer video game press along with well-known and Polygon. World Video Game Hall of Fame Game Hall of Fame Video World 14 14

Y AY L P Museum News Time History ofElectronic Games director for theInternational Center for the and archives withJeremy Saucier, assistant Journal of Play, visitsthemuseum’s library contributor to The Strong’s American Terry Marks-Tarlow, psychologist and president for collections. Christopher Bensch, The Strong’s vice explores themuseum’s collections with reality games andbestselling author, Jane McGonigal,designerofalternative Export Assistance Center. U.S. DepartmentofCommerce Rochester Embassy, Beijing,China;andTim McCall, Counselor for Commercial Affairs, U.S. Assistance Center; Sarah Kemp, Minister Department ofCommerce Buffalo Export of I♥ to right)Gavin Landry, executive director Rollie Adams (second from right)tour (left The Strong’s SuzanneSeldes(left)and and Jon-Paul Dyson (second from left). The Strong’s Jeremy Saucier(far left) with hiswife, Roxanne. Pictured with International, tours The Strong’s collections (Adventureland) andfounder ofAdventure the first personalcomputer adventure game Scott Adams (second from right),creator of Distinguished Guests The Strong Welcomes •

Fall 2015 New York; Rosanna Masucci, U.S.

Benjamin Lindquist, PhDcandidate from Princeton University,• whoexamined PhDcandidate Koral LaVorgna oftheUniversity• ofNew Brunswick, who Robyn Holmes,professor ofpsychology at MonmouthUniversity in • Andrea Braithwaite, PhD, from theUniversity• ofOntarioInstitute of Alexander Bevier, MFA• candidate from New York University, whoresearched EmilyAguilo-Perez, PhDcandidate from Pennsylvania State University,• who Among thosevisitingthrough The Strong’s research fellowship programs were: dissertations, books,andotherscholarlyworks. materials from itsBrianSutton-Smith Library andArchives ofPlay to inform Singapore—have examined artifacts inThe Strong’s collections andarchival Pennsylvania—and four countries—Canada, Finland,theUnited Kingdom,and California, Florida,Illinois,Minnesota,New Jersey, New York, Ohio, and Over thepast several months,researchers from citiesacross eightstates— Chapter Relations ofthePublic SocietyofAmerica. Play Time newsletter received anAward ofExcellence from theRochester and anhonorable mentionfor direct response marketing. The museum’s advertising from theRochester Chapter oftheAmericanMarketing Association The Strong earnedhighest honorsfor bothwebsite designandfor online Museum communications were alsorecognized withhighdistinction. (The Strong istheonlynon-Canadiandestination onthelist.) Researchers andScholars The Strong Welcomes Magazine Summer Road Trips issue, theToronto-based Ignition in recognition ofconsistent, top ratings from travelers. AndinitsFirst Annual world’s largest travel website, whichawarded themuseumitshighest honor KidsOutAndAbout.com. Recent national accolades come from TripAdvisor, the Top Place to Take theKidsandFavorite Kid-FriendlyMuseumby readers of for itsguests nearandfar. For the11thconsecutive year, The Strong was named The Strong museumtakes prideindelivering qualityeducational experiences Museum EarnsAccolades Anastasia Salter, assistant professor at University• ofCentral Florida’s School and objectsrelated to thehistory ofindividualtoy andgamecompanies. preservation to videogameindustry history. Othersexplored documents topics that range from “gamification” to graphic design,andtoy andgame museum exhibitions, dissertations, undergraduate lessons, andmore on scholars whoconducted research to inform books,newspaper articles, The Strong alsowelcomed more than20independentresearchers and examination ofcereal box prizes; explored thematerial culture ofpost-World War IIchildhoodthrough religious messages; connections between board gamesandcultural, social,moral, and New Jersey, whostudied The Strong’s board gamecollections to explore how girlsandwomen understand themselves asgamers; Technology, whoexamined theHerInteractive Collection to consider the career ofpioneeringboard gamedesignerSidSackson; Rican Females”; “Remembering :AStudy ofInteractions withBarbieamongPuerto studied museumcollections andarchival materials to inform aproject titled “fun” incontemporary religion; and various toy andgamecollections to investigate thegrowing importance of book onthelife andwork ofvideogame designerJaneJensen. of Visual ArtsandDesign,whoconducted research to inform anupcoming named The Strong asoneofits “Top Ten Family Attractions.” Luxury &Performance

15 Museum News

www.museumofplay.org

assessment of The Strong’s scholarly Strong’s of The assessment is “there states, that resources The to compares nothing that of and scope breadth Strong’s and collections materials historical just-published And the play.” to related Youth My Generation: of War The from on Terror and the War Culture features Press University Rutgers Saucier, Jeremy by an essay Strong’s of The director assistant the History for Center International Games, titled of Electronic Video II Combat War World “The of Game and the Construction Generation.’” the ‘Next Channel’s episode of Travel In a May the Museum, Vice at Mysteries Chris Collections for President length at interviewed Bensch was Cube, of Rubik’s about the history Hall of Fame Toy National a 2015 collections Strong’s The inductee. resources frequent and Bensch are series. And in June, the television for Celebrity syndicated the nationally Strong's The Name Game featured as a clue Hall of Fame Toy National Head Potato about Mr. in a question in 2000). (inducted A scholarly journal, published newly books, and national programs television major devoted have The to attention over Strong months. recent book Case new The in Cultural Studies Entrepreneurship: Create to How Institutions, and Sustainable Relevant for the American Association from a devotes History, and Local State The to chapter 24-page an entire vision and and its strategic Strong the journal Additionally, leadership. a publication Reviews, Reference and information helps librarians that and new evaluate professionals print and electronic updated includes an resources, reference Museum Noted Noted Museum in Prominent Publications, Series Television

at The Strong Strong The at interns seven welcomed Strong The this and universities colleges from right in left to from Pictured summer. Syracuse Burruto, is Ivy the back row Riedman, and Caroline University, in of Richmond. Pictured University William Hackett, is Katie row the front Emler, and Kelli Smith College, Not Brockport. at College The Rochester Fanton, is Melissa pictured Mary Ann of Technology; Institute Buffalo; at University Dannhauser, University Henriksen, State and Tiffany Geneseo. at York of New College Students Complete Internships Internships Complete Students College The Strong’s Board of Trustees elected Bernard Birnbaum, president at Birnbaum, president Bernard elected of Trustees Board Strong’s The The Strong Names New Trustee Trustee New Names Strong The as a member of Birnbaum volunteered the board, to his election Prior to capacity as a in that serve to He continues Committee. Collection museum’s Makers, Play Strong also maintains a leadership position with The and trustee, children. and two with his wife in Pittsford Birnbaum resides Jay Birnbaum Company, as a new member of its governing body. Birnbaum body. member of its governing as a new Birnbaum Company, Jay Jersey, New buildings in Florida, and flex industrial, office, manages retail, the from management in property He holds a certificate York. and New Management. Estate of Real Institute Strong The financial support for provides that professionals young for a group activities. and educational social through from Near and Far and Far Near from including guests, than 500,000 more welcomes Strong The Each year, in a year the second For and six continents. all 50 states from visitors in its visiting from?” you are “Where guests has asked the museum row, or Webster Whether from social media program. Strong” The “Summer at pictures share to proud were Strong The to guests Chili or Chile, Wisconsin, included program year’s names and friendly smiles. This hometown featuring of six Canadian cities, and a variety than 17 states, more participants from locales. international Guests Travel to The Strong Strong The to Travel Guests 16 16

Y AY L P Advancement Time School Library System Dalzell HearingCenters partners andsupporters: Thank you to thesenew corporate [email protected]. relations, at (585)410-6353 or of corporate andfoundation contact MichelleParnett, director how your company canparticipate, on museummembership. To learn passes, andemployee discounts as free admission days, family benefits for theiremployees, such museum whilereceiving valuable provide meaningfulsupportfor the Corporate Partners program contribution to The Strong’s Businesses that make afinancial and Supporters! Corporate Partners Thank You bearded dragon. animals suchasMoriarty, thebaby native butterflies, aswell asother than 1,000 free-flying tropical and had aup-closeexperience withmore Entomologist Evan Hoki,participants Live Collections ManagerandChief Butterfly Led Garden. by the museum’s exclusive tour ofDancingWings This summer, guests enjoyed an The Strong seldomseenby thepublic. and specialguests to tour spaces at invited upper-level members,donors, behind-the-scenes opportunityfor Museum Secrets isanexclusive, Event Offers Up-Close Look at Butterflies Xerox Corporation Wegmans Food Markets Paychex, Inc. Lonza Kodak Alaris HR BenefitAdvisors Hillyard, Inc. Harter Secrest &EmeryLLP Excellus BlueCross BlueShield Democrat &Chronicle MediaGroup Danisco US,Inc. Constellation Brands, Inc. renewing theircommitments: partners andsupporters for Thank you alsoto thesecorporate Wagner Soccer Medicine UR Spectrum Creative ArtsLLC • Educational Partnership of theGeneseeValley

Fall 2015

view photos from last year’s event, visittheplayball.org. Proceeds from thePlay BallbenefitThe Strong. For more information andto Costumes are admired—but notrequired. and come dressed asyour favorite game, character, orplaything. year’s themeby sportingblackandwhite withpopsofcolor—or goall out As inpast years, guests are invited to dress upfor thePlay Ball.Bepartofthis from Aerial ArtsofRochester—and muchmore! Ball guests willalsobetreated to performances from contortionists andacrobats will feature brand new arrangements andmixes ofclassic videogamemusic.Play the mainstage. Working withlocalfavorite DJ Naps,Svet's custom performance This year The Strong welcomes world-renowned electro hip-hopviolinist, Svet, to silent auctions,creative cocktails, andamouthwatering menufrom Wegmans. At thePlay Ball,explore themuseumwhileenjoying great entertainment, live and or [email protected]. Lisa Feinstein, vice president for institutional advancement, at (585)410-6370 Play Ball—onFriday, October 2!Tickets may bepurchased by contacting Join inthefunat Rochester’s most playful galafor grown-ups only—the Last Chance to GetTickets for Play Ball2015! W member by contacting the event, become anupper-level To attend a future MuseumSecrets when guests’ butterflies took flight. ItwasGarden. amagical moment butterfly release intheDiscovery cocktails, aplayful picnic,andalive Afterward participants enjoyed museum’s vibrant outdoor spaces. care that goesinto maintainingthe highlighted thepreparation and Craig Sherwood. Sherwood Grounds andChiefHorticulturist Discovery from Garden Managerof Guests learnedaboutThe Strong’s orld-renowned electro hip-hopviolinist S vet willperform at Play B

the MuseumSecrets event. Guests release butterflies during Friday 8a.m.to 4p.m. or 585-263-2700 Monday through [email protected] Membership team at all 2015.

Image courtesy ofS

vet Adv

Games and Giving: An Unexpected Connection

When Andrew Cosman was a fifth Earlier this year, Robyn grader in Norfolk, Virginia, his teacher Holmes, a professor of

gave him Rise and Decline of the psychology at Monmouth anc e m n t Third Reich, a World War II strategy University in New Jersey, board game. She asked him to learn was awarded a research how to play and then teach it to his fellowship thanks to class—which he did. That experience Andrew and Mary’s was the start of Andrew’s lifelong generosity. “I came to fascination with and love of games. The Strong to study how board games Mary Valentine’s love of games communicate cultural started differently. She remembers messages and social growing up in New York’s Hudson attitudes,” Robyn explains. Valley watching her family and friends “I focused on how social, play cards. “I could barely see over the cultural, and technological edge of the table as I watched them,” factors influence board The Strong’s Nic Ricketts and Chris Bensch Mary explains. “I was fascinated by it. games and board (far left and far right) with fellowship recipient Finally, I think when I was about seven, game play.” Robyn Holmes (middle left) and Mary Valentine my mother said ‘Ok, you can play (middle right). Michigan Rummy now.’” And from Working closely with curator Nic that moment on, she was hooked. Ricketts and other staff, Robyn was surprised by the scope and depth Decades later, Andrew and Mary of The Strong’s collection. “The it as donation of money to a good met in California where they fell in collection was off the charts,” recalls cause. But philanthropy—I actually love, got married, and opened a Robyn. “I remember one of Andrew looked it up. The word comes from game store. Throughout their years and Mary’s games in particular. It was the Greek. It means love of humanity. together, Andrew and Mary amassed the original Dungeons and Dragons And for me, that’s it.” more than 650 games. Eventually with all the books.” they sought to find a permanent “The Strong is constantly moving home for their collection. But one of Robyn’s favorite surprises forward,” continues Mary. “But moving wasn’t a board game. It was the forward takes time and financial “It was always our desire to have unexpected opportunity to meet commitment. I encourage people to our collection go to a museum,” Mary, who happened to be visiting support the museum. That will allow says Mary. One day a friend asked from California. the activities The Strong offers to if she was familiar with The Strong. continue and expand in the future.” Mary was not, but after some online “It was wonderful to meet Mary,” says research, she was intrigued. So she Robyn. “I wish I could tell her now And that copy of Rise and Decline called the museum. That phone call, how much my research has informed of the Third Reich that Andrew’s the first of many, led to the donation my teaching. For me, research is teacher gave him so many years ago? of their collection to The Strong. more than writing and presenting. It is now in The Strong’s collection, It’s sharing with my students and along with Andrew’s handwritten Andrew and Mary also wanted with other people.” notes still in the box, waiting for researchers to have access to their a researcher to open the lid and collection. This led to a very generous Mary has a similar philosophy. connect with the past—and a fifth financial commitment, establishing “I believe that doing good is like grader from Norfolk, Virginia. the Mary Valentine and Andrew throwing a pebble in the water, Cosman Research Fellowships. and it spreads outwards.” To join Mary in supporting The Strong, The fellowships provide financial visit museumofplay.org/giving to support for academics and scholars For Mary, supporting The Strong is make a secure online donation. pursuing play-related research that about connecting with other people. can benefit from on-site access to “Philanthropy can be defined in many The Strong’s collections. ways,” she says. “Most of us think of

Out and About

In August, Scott Eberle, vice Vice President for Collections in October. The event is the largest president of play studies, offered the Chris Bensch will offer numerous state library association conference keynote address at the International lectures throughout the fall including held on the East Coast. Baccalaureate World Student “The Radio and American Life,” Conference at the University of “Pilgrims, Politics, and Pumpkin Pie, Also in October, Archivist Rochester. Eberle also recently and “Wish You Were Here: Travel Julia Novakovic will represent The published How Charlie Got His Groove Memories and Souvenirs.” Strong at the Mid-Atlantic Regional Back: Hot Pursuit at the Beach, a blog Archives Conference (MARAC) in for Psychology Today. Beth Lathrop, director of libraries, Roanoke, Virginia. She also serves on will attend the New York Library the Local Arrangements Committee Association’s 125th anniversary for the conference. conference in Lake Placid, New York, www.museumofplay.org 17 Can You Spot the Differences?

ge Look for nine differences between the two images below. Spot the Difference Game by Jack and Holman Wang, creators of the all-ages Star Wars Epic Yarns book series. See page 9 to learn more about Epic Yarns at In Another Galaxy Weekend.

Book Nook Librarians’ picks from the Grada Hopeman Gelser Library Kids Pa Kids Big Bad Bubble by Adam Rubin and Daniel Salmieri (for younger readers) After a scary incident with bubble gum when he was little, Mogo Pogo convinced all his monster friends that bubbles were dangerous. Can Mogo and his fellow monsters conquer their fear of those big, bad bubbles? (Shelved in Toy Halls of Fame.)

Monarch Magic! Butterfly Activities & Nature Discoveries by Lynn M. Rosenblatt (for older readers) This guide tells the story of the Monarch butterflies’ life cycle in full-color photographs and provides a bonanza of activities, from making fun caterpillar crafts to keeping a scientific journal to chart the Monarch’s growth and development. (Shelved near Dancing Wings Butterfly Garden.)

Parentology: Everything You Wanted to Know about the Science of Raising Children but Were Too Exhausted to Ask by Dalton Conley (for parents and caregivers) A scientist and professor provides a humorous guide to raising children. From bribing his kids to do math to giving them unusual names in order to teach impulse control, Conley tried it all in the name of science. (Shelved in Play Fare.)

18 P L AY Time • Fall 2015 C a le n d October 2015 November 2015 December 2015

SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT

1 2 3 1 2 3 4 5 6 7 1 2 3 4 5 4 5 6 7 8 9 10 Fall 2015 8 9 10 11 12 13 14 6 7 8 9 10 11 12 11 12 13 14 15 16 17 15 16 17 18 19 20 21 13 14 15 16 17 18 19 18 19 20 21 22 23 24 22 23 24 25 26 27 28 Unless otherwise noted, events typically end by 4 p.m. and are free to members. 20 21 22 23 24 25 26 25 26 27 28 29 30 31 29 30 27 28 29 30 31

October

Thursday, October 1–Sunday, January 3 Wednesday, October 7 Saturday & Sunday, October 24 & 25 ar of E ve n ts Making Magic: The Fantastic Worlds Balloons Around the World Exhibit Opening: Playing with Power: of Blizzard Entertainment Watch as a colorful balloon sculpture is built Celebrating 30 Years of the Nintendo Discover the video game company behind the in conjunction with the 16th annual Balloons Entertainment System massively popular World of Warcraft series. Around the World event. Meet Mario opening weekend only and 11 a.m.–3 p.m. explore the history of the groundbreaking Friday, October 2 Nintendo Entertainment System (NES). Museum Closed for the Play Ball. Saturday, October 10– Monday, October 12 Friday, October 30 Saturday & Sunday, October 3 & 4 Science Fun with Sid Toddler Trick-or-Treat Come in costume and trick-or-treat for Exhibit Opening: Sid the Science Kid: Columbus Day Weekend prizes with favorite storybook characters, Meet and take photos with Sid the Science The Super-Duper Exhibit! play party games, and make a scary craft. Meet and take photos with Sid! Explore the Kid; experiment with magnets, catapults, new exhibit and to learn about the laws of and more; and create a science journal. 10 a.m.–2 p.m. motion, the five senses, and more. Friday, October 16– Mondays, October 5, 19 & 26 Monday, November 30 Storytime Club The Heart Gallery Display Fantastic Fall: delight in stories about See photographs of children in need of autumn and Halloween. adoptive families.

November

Monday, November 2 Mondays, November 9, 16 & 23 Wednesday, November 18 Monday Kicks for Ages 2 to 6 Storytime Club After-Hours Shopping for Adults Playing with Science: enjoy music and Holiday Traditions: gather around for stories Get a jump on holiday shopping and enter movement activities about plants and animals. about holiday traditions. to win prizes. Save 25% on museum shop purchases and enjoy buy one, get one free 10 a.m.–2 p.m. deals on Melissa & Doug items. Wednesday, November 11 5–8 p.m. Thursday, November 5 Get Ready for The Nutcracker National Toy Hall of Fame Induction and A Christmas Carol Discover the newest toy inductees. Get in the holiday spirit with dance, Thursday, November 26 storytelling, and theater. Museum Closed for Thanksgiving 10:30 a.m. 11 a.m.–2:30 p.m.

Saturday & Sunday, November 7 & 8 National Toy Hall of Fame Saturday & Sunday, November 14 & 15 Induction Weekend In Another Galaxy Weekend Come dressed as your favorite sci-fi character, Revel in a weekend of activities featuring meet actors from the 501st and Rebel Legion. new and past inductees.

DECEMBER

All December Monday, December 7 Friday, December 25 Save 25% in the Shop Monday Kicks for Ages 2 to 6 Museum Closed for Christmas Enjoy a 25% discount on museum shop Wonderful Wintertime: enjoy imaginative play purchases with valid membership card. and stories. Saturday, December 26– 10 a.m.–2 p.m. Sunday, January 3 Saturday & Sunday, December 5 & 6 School-Break Week with Exhibit Opening: Build, Drive, Go! Saturday, December 19 Sid the Science Kid Go hands-on with vehicles of all sorts—from Reindeer Run Meet Sid from daily and explore the exhibit. trucks and trains and planes and boats! Sprint to The Strong for the Reindeer Run 5K. Thursday, December 31 Mondays, December 7 & 14 Thursday, December 24 Museum Closes at 4 p.m. Storytime Club Museum Closes at 4 p.m. Winter Wonders: explore the magic of winter. www.museumofplay.org 19 Nonprofit Organization US Postage PAID One Manhattan Square Rochester, NY Rochester, NY 14607 Permit No. 4144

The Strong® is a highly interactive, collections-based museum devoted to the history and exploration of play. As a 501(c)(3) not-for-profit educational organization, The Strong is funded in part by contributions Museum Admission and grants from individuals, corporations, foundations, and state and federal entities. It is home to the General Admission (does not include admission to International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Dancing Wings Butterfly Garden®): age 2 and older Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the $13.50, under age 2 free, museum members free. American Journal of Play and houses the world’s largest and most comprehensive collection of historical Admission to Dancing Wings Butterfly Garden: $3 materials related to play. per person for members, general admission fee plus $4 for nonmembers; children under age 2 free. Entry Board of Trustees to Dancing Wings Butterfly Garden is by reservation Bernard Birnbaum Don H. Kollmorgen Bruce Raiffe John E. Van de Wetering, PhD only. Reservations may be made at the museum’s David J. Burns Laura Saxby Lynch William D. Rice Mee F. Wing admissions desk. Timothy T. Conlon Kevin McDonald, EdD, JD Donald J. Riley Admission rates and Dancing Wings Butterfly Garden Roberta DuBeshter Linda McGinley, EdD Fred W. Smith, PhD G. Rollie Adams, PhD fees subject to change. Steve Dubnik William W. Napier Matthew Tipple President and CEO Zeke Duda Aaron C. Newman Jeff Valentine Parking Cecilia Griffin Golden, PhD Joy Ryen Plotnik, Esq Limited free parking is available for guests during regular museum hours on a first-come, first-served basis. On high visitation days, the museum lot may reach The Strong is supported with public funds from the Institute of capacity early in the day. If space is not available on Museum and Library Services (IMLS) and the New York State Council site at the time of your visit, you will find additional on the Arts (NYSCA), a State agency. The Strong is accredited by the American Alliance of Museums (AAM), and is an institutional parking (fees apply) at neighboring municipal garages. member of AAM, the American Association for State and Local History (AASLH), the Association of Children’s Museums (ACM), and the Museum Hours Museum Association of New York (MANY). Monday–Thursday, 10 a.m. to 5 p.m. Friday & Saturday, 10 a.m. to 8 p.m. The Strong is a United Way donor designation agency (ID#2556) Sunday, noon to 5 p.m. The museum will be closed October 2, Thanksgiving Day, and Christmas Day. The museum will close at 4 p.m. on Christmas Eve and New Year’s Eve.

DINING The museum offers a variety of dining options Never Forget Your Membership Card Again including Pizza Hut Express, Taco Bell Express, Subway, Louie’s Sweet Shoppe, and Bill Gray’s Tired of searching your wallet or purse for your printed museum membership Restaurant. Visit museumofplay.org for hours card? Use a digital membership card app on your smartphone (such as CardKing and information. on iPhone or Stocard and Keyring on Android) and you will always have your card On weekends, holidays, and during school breaks, with you when you visit The Strong. To get started, pick an app from your phone’s dining tables and chairs are reserved for restaurant app store and scan your card into your smartphone. When you visit customers only. the museum, simply show the card on your smartphone along with photo ID. Information 585-263-2700 • museumofplay.org Patron members visiting other museums must present their printed card to receive the PLAY Time ACM Reciprocal Network discount. Editor: Kelly Murphy Lucyszyn Need help getting started? Contributing Writers and Photographers: Call The Strong Membership Kim Della Porta, Lisa Feinstein, Crissi Harrison, Team at 585-263-2700. Beth Lathrop, Bethany Mosher, Kelly Murphy Lucyszyn, Shane Rhinewald, Suzanne Seldes Art Director: Niki Kruger, Zimmet Group

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