CORPORATE OFFICE ANNUAL MEETING 333 Continental Boulevard The Annual Meeting of Stockholders El Segundo, CA 90245-5012 will be held May 13, 2011, 9:00 a.m. at 310-252-2000 The Manhattan Beach Marriott 1400 Parkview Avenue For more information, please visit Mattel’s Manhattan Beach, CA 90266 corporate Web site: http://corporate.mattel.com FORM 10-K TRANSFER AGENT AND REGISTRAR Mattel’s Annual Report to the Securities and Mattel, Inc. Common Stock Exchange Commission on Form 10-K for the year Computershare Trust Company, N.A. ended December 31, 2010 is available on Mattel’s corporate Web site: http://corporate.mattel.com STOCKHOLDER ADMINISTRATION by calling toll-free 866-MAT-6973, or by writing to: Inquiries relating to stockholder accounting records, Secretary stock transfer and dividends (including dividend Mail Stop M1–1516 reinvestment) for Mattel, Inc. Common Stock Mattel, Inc. should be directed to: 333 Continental Boulevard Computershare Trust Company, N.A. El Segundo, CA 90245-5012 P.O. Box 43078 Providence, RI 02940-3078 TRADEMARK LEGENDS 888-909-9922 Apples to Apples®, BabyGear™, Barbie®, Barbie: A Fairy Secret™, Barbie: Web site: www.computershare.com/investor A Perfect Christmas™, Barbie Princess Charm School™, Battle Force 5®, Big Action™, Big Rig Buddies™, Blokus®, Fashionistas®, Fisher-Price®, Girl Tech®, Hero World™, Hot Wheels®, I can Be…®, Imaginext®, Ken®, Little STOCK EXCHANGE LISTING Mommy®, Little People®, Loopz®, Matchbox®, Max Steel®, Mindfl ex®, Monster High®, My Little Snuggabunny™, Nitro Racers™, Polly Pocket®, Mattel, Inc. Common Stock Power Wheels®, Radica®, Rev-Ups™, Rumblers®, See ‘N Say®, See The NASDAQ Stock Market Yourself™, Sing-a-ma-jigs™, Stealth Rides™, Trio®, Twirlin’ Whirlin Fun Ticker Symbol: MAT Park™, Tyco R/C®, UNO®, Video Racer™, View-Master®, Wall Tracks™ and Whac-a-Mole® trademarks and trade dress are owned by Mattel, Inc. © 2010 Mattel, Inc. All Rights Reserved. NOTE TRUSTEES $200,000,000 6.125% Notes Due 2011 American Girl®, American Girl Place®, Bitty Baby®, Felicity®, Girl of the Year®, Kanani™, Lanie® and My American Girl® trademarks and trade $350,000,000 5.625% Notes Due 2013 dress are owned by American Girl, LLC. © 2010 American Girl, LLC. Mattel, Inc. Medium-Term Notes All Rights Reserved.
The Bank of New York Mellon Trust Company, N.A. Batman®, Superman®, Green Lantern®, Justice League® and all related 700 South Flower Street, Suite 500 elements are trademarks of © DC Comics. Dora the Explorer®, Go Diego Los Angeles, CA 90017 Go!®, Nickelodeon®, SpongeBob SquarePants® and all related elements are trademarks of Viacom International Inc. © 2008-2009 Viacom, Inc. All $250,000,000 4.350% Notes due 2020 Rights Reserved. SpongeBob SquarePants created by Stephen Hellebore. CARS™ and CARS 2® and all related elements are trademarks of © Disney/ $250,000,000 6.200% Notes due 2040 Pixar. Disney®, Disney Classics®, Disney Princess™, Handy Manny®, High Union Bank, N.A. School Musical®, Jungle Junction™, Mickey Mouse®, Tangled™, Toy Story® 120 South San Pedro Street, 4th Floor and all related elements are trademarks of Disney Enterprises, Inc. © Disney. Winnie the Pooh® is based on the “Winnie the Pooh” works by A.A. Milne Los Angeles, CA 90012 and E.H. Shepard. Kung Fu Panda® and The Penguins of Madagascar™ and all related elements are trademarks of DreamWorks Animation LLC. MEDIA RELATIONS © DreamWorks Animation LLC. All Rights Reserved. Elmo™, Sesame Street®, Sesame Workshop® and all related elements are trademarks Financial media should contact: of © 2010 Sesame Workshop. All rights reserved. Speed Racer® and all Lisa Marie Bongiovanni, Vice President, related elements are trademarks of Speed Racer Enterprises, Inc. © Speed Racer Enterprises, Inc. All Rights Reserved. HIT Entertainment™ and all Corporate Affairs at 310-252-3524 related elements are trademarks of © HIT Entertainment Limited. Thomas and Friends® and all related elements are trademarks of Gullane (Thomas) INVESTOR RELATIONS Limited. © Gullane (Thomas) Limited. WWE® and all related elements are trademarks of World Wrestling Entertainment, Inc. © World Wrestling Institutional investors, analysts, brokers Entertainment, Inc. All Rights Reserved. All other product names and and other members of the professional associated designs mentioned or shown in this Annual Report on Form 10-K are trademarks and copyrighted properties of their respective owners. fi nancial community should contact: Dianne Douglas, Senior Vice President, Investor Relations at 310-252-2703
COMMON STOCKHOLDERS As of February 17, 2011, there were approximately 35,302 holders of record of Mattel, Inc. Common Stock.
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