Press release Embargoed until 1pm Thursday 10th November 2016

10 November 2016 Commercial Radio Audience

Contact : Measurement Libby May T +64 27 5677 333 [email protected] Survey 1 – 2016

Auckland, November 10, 2016 – Results of the Waikato 2016 Commercial Radio Audience Measurement Survey 1 conducted by GfK were released today at 1pm.

Department of Statistics estimated population data at 30 June 2015 indicates approximately 250,000 people aged 10+ years usually live in the Waikato survey area used for the Commercial Radio Audience Measurement Survey. Of these, 80.2% listen to a commercial radio station each week.

The survey, conducted over 36 weeks and sampling 993 people aged 10+ years shows has most commercial station listeners, with 46,300 different people tuning in each week. ZM has second highest with 45,200 different listeners, followed by with 36,300. The Sound has fourth highest commercial cumulative audience of 33,400, and is fifth highest with 31,100.

The highest commercial station market share was achieved by The Rock with a 12.5% share of all commercial radio listening. Second highest commercial share is The Edge with 10.4%, followed by Newstalk ZB with 9.1%. Fourth highest commercial share is ZM with 8.6%, and The Sound GfK SE has fifth highest with 8.5%. Nordwestring 101 90419 Nuremberg Germany Breakfast results (Mon-Fri 6am-9am) show Newstalk ZB with the highest share; 11.6% of commercial radio breakfast listening, followed by The Rock

Tel. +49 911 395-0 with 11%. The Edge is third with 9.7% share of commercial radio breakfast Fax +49 911 395-2209 listening, followed by ZM on 9.4%, and is fifth with 9.2%. [email protected] www.gfk.com The table below shows the weekly cumulative reach and station share

Management Board: results for the latest survey. Matthias Hartmann (CEO) Christian Diedrich (CFO) Dr. Gerhard Hausruckinger Further details of the survey and results for all subscribing commercial Debra A. Pruent radio stations in the Waikato market can be found at Chairman of the http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/ Supervisory Board: Dr. Arno Mahlert Commercial register Nuremberg HRB 25014 1

Table 1: GfK New Zealand Commercial Waikato Survey 1 2016 Cumulative Reach and Station Share, All 10+, Mon-Sun 12mn-12mn

Weekly Cumulative Station Stations Reach1 Share2 000.00's Rank % Rank Edge 46.3 1 10.4 2 ZM 45.2 2 8.6 4 Rock 36.3 3 12.5 1 The Sound 33.4 4 8.5 5 Coast 31.1 5 8.1 6= The Hits 29.2 6 8.1 6= Breeze 24.1 7 7.0 8 Newstalk ZB 23.7 8 9.1 3 Mai FM 18.5 9 5.8 9 More FM 16.3 10 3.5 11 Radio Live 14.7 11 3.3 12 14.6 12 3.6 10 12.7 13 2.8 13 Life FM 9.2 14 2.1 14 George FM 6.6 15 1.2 15 Rhema 5.4 16 0.7 18 Star 4.6 17 1.1 16 Radio Waatea 3.9 18 0.3 20 Radio Tainui 3.3 19 0.8 17 1.9 20 0.5 19 Maniapoto FM 0.6 21 * 21 Nga Iwi FM 0.4 22 * 22

For more information, please contact: Libby May, Account Director, Radio, GfK Mob: 027 5677 333, [email protected] or Jana Rangooni, Chief Executive, Radio Broadcasters Association Mob: 021 2 446617, [email protected]

______ENDS ______

1 The number of different listeners aged 10 years and over reached by each commercial station per week 2 The percentage share that each commercial station has of the total commercial listening done over a week by those aged 10 years and over 2

About GfK

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Responsible under press legislation: GfK SE, Global Communications Jan Saeger Nordwestring 101 90419 Nuremberg Germany [email protected]

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