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Press Release Embargoed Until 1Pm Thursday 21St July 2016

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Press Release Embargoed Until 1Pm Thursday 21St July 2016 Press release Embargoed until 1pm Thursday 21st July 2016 Total New Zealand Commercial Radio Audience Measurement 21 July 2016 Survey 1 – 2016 Contact New Zealand: Libby May Auckland, July 21, 2016 – Results of the Total New Zealand 2016 T +64 27 5677 333 [email protected] Commercial Radio Audience Measurement Survey 1 conducted by GfK were released today at 1pm. For the first time a Commercial Radio Audience Measurement Survey has been conducted across the whole of New Zealand, giving valuable insights into the strength and scope of commercial radio listening across the country. The survey was conducted over 18 weeks and sampled 10,863 people aged 10+. Department of Statistics estimated population data at 30 June 2015 indicates approximately 4,010,000 people aged 10+ years live in New Zealand. The Total New Zealand Commercial Radio Audience Measurement Survey shows over 3,134,000 or 78.2% of them listen to a commercial radio station each week. The new survey has shown that commercial radio continues to deliver across a wide range of demographics across New Zealand: People 10-17: 72.4% listen each week People 18-34: 77.5% listen each week People 25-44: 82.7% listen each week People 25-54: 82.8% listen each week People 45-64: 81.4% listen each week People 55-74: 78.0% listen each week Grocery Buyers: 80.8% listen each week Breakfast radio (Monday to Friday 6am-9am) delivers strong audiences GfK SE across New Zealand with over 2,384,000 people 10+ tuning in across Nordwestring 101 90419 Nuremberg Monday to Friday of an average week. Germany Breakfast results show Newstalk ZB Network with the highest share; 14.8% of commercial radio breakfast listening, followed by More FM Network with Tel. +49 911 395-0 Fax +49 911 395-2209 9.3%. The Edge Network is third with 8.1% share of commercial radio [email protected] www.gfk.com breakfast listening, followed by Breeze Network on 6.7%, and The Rock Network and Sound Network are equal fifth with 6.4%. Management Board: Matthias Hartmann (CEO) The survey provides a range of demographic and buyergraphic information Christian Diedrich (CFO) Dr. Gerhard Hausruckinger to give the best possible understanding of the New Zealand commercial Debra A. Pruent radio audience. Chairman of the Supervisory Board: Dr. Arno Mahlert The table below shows the weekly cumulative reach and station share results for this first Total New Zealand commercial radio survey. Commercial register Nuremberg HRB 25014 1 Further details of the survey and results for all subscribing radio stations in the Total New Zealand commercial radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/ Table 1: GfK New Zealand Commercial Total New Zealand Survey 1 2016 Cumulative Reach and Station Share, All 10+, Mon-Sun 12mn-12mn Weekly Cumulative Station Stations Reach1 Share2 000's Rank % Rank Network Edge 662.7 1 8.4 2= Network Newstalk ZB 503.6 2 11.3 1 Network More FM 497.6 3 8.4 2= Network Breeze 446.6 4 7.4 5 Network ZM 427.3 5 4.9 9 Network Hits 397.6 6 5.9 8 Network Rock 392.7 7 6.8 7 Network The Sound 366.2 8 7.7 4 Network Coast 357.1 9 6.9 6 Network Mai FM 332.2 10 4.7 10 Network Radio Live 251.0 11 3.8 11 Network Hauraki 189.4 12 2.8 12 Network Flava 185.4 13 2.3 13= Network Radio Sport 173.6 14 2.0 15= Network George 151.4 15 2.0 15= Network Magic 103.3 16 2.3 13= Network Rhema 96.2 17 1.1 17= Network Maori Radio 85.5 18 1.1 17= Network Life FM 82.3 19 0.9 21 Network Mix 74.1 20 1.0 19= Network Radio Tarana 60.1 21 1.0 19= Network Star 41.6 22 0.5 23 Network Hokonui 12.1 23 0.6 22 For more information, please contact: Libby May, Account Director, Radio, GfK Mob: 027 5677 333, [email protected] or Jana Rangooni, Chief Executive, 1 The number of different listeners aged 10 years and over reached by each commercial station per week 2 The percentage share that each commercial station has of the total commercial listening done over a week by those aged 10 years and over 2 Radio Broadcasters Association Mob: 021 2 446617, [email protected] ______________________ ENDS _________________________ About GfK GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices. For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/GfK_en Responsible under press legislation: GfK SE, Global Communications Jan Saeger Nordwestring 101 90419 Nuremberg Germany [email protected] 3 .
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