Press release Embargoed until 1pm Thursday 10th November 2016

Total Commercial Radio Audience Measurement survey shows almost 80% of New

10 November 2016 Zealanders aged 10 years and over listen to

Contact New Zealand: commercial radio each week Libby May T +64 27 5677 333 [email protected] Survey 2 – 2016

Auckland, November 10, 2016 – Results of the Total New Zealand 2016 Commercial Radio Audience Measurement Survey 2 conducted by

GfK were released today at 1pm.

The second Total New Zealand Commercial Radio Audience Measurement Survey was conducted over 24 weeks and sampled 9,608 people aged 10+ across the whole of New Zealand.

Department of Statistics estimated population data at 30 June 2015 indicates approximately 4,010,000 people aged 10+ years live in New Zealand. The Total New Zealand Survey shows over 3,172,100 or 79.1% of them listen to a commercial radio station each week.

Survey 2 has shown that commercial radio continues to thrive, delivering compelling results across key demographics. Highlights include:

 People 10-17: 75.1% listen each week  People 18-34: 79.3% listen each week  People 25-44: 83.6% listen each week  People 25-54: 84.3% listen each week  People 45-64: 81.4% listen each week  People 55-74: 76.8% listen each week  Grocery Buyers: 81.3% listen each week Breakfast radio (Monday to Friday 6am-9am) delivers the strongest audiences across New Zealand with over 2,435,900 people 10+ tuning in GfK SE Nordwestring 101 across Monday to Friday of an average week. 90419 Nuremberg Germany Breakfast results show Newstalk ZB Network with the highest share; 12.7% of commercial radio breakfast listening, followed by More FM Network with

Tel. +49 911 395-0 9.3%. Network is third with 7.8% share of commercial radio Fax +49 911 395-2209 breakfast listening, followed by Network on 7.5%, and Breeze [email protected] www.gfk.com Network is fifth with 6.9%.

Management Board: The survey provides a range of demographic and buyergraphic information Matthias Hartmann (CEO) Christian Diedrich (CFO) to give the best possible understanding of the New Zealand commercial Dr. Gerhard Hausruckinger Debra A. Pruent radio audience. Chairman of the The table below shows the weekly cumulative reach and station share Supervisory Board: Dr. Arno Mahlert results for this second Total New Zealand commercial radio survey. Commercial register Nuremberg HRB 25014 1

Further details of the survey and results for all subscribing radio stations in the Total New Zealand commercial radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/

Table 1: GfK New Zealand Commercial Total New Zealand Survey 2 2016 Cumulative Reach and Station Share, All 10+, Mon-Sun 12mn-12mn

Weekly Cumulative Station Stations Reach1 Share2 000's Rank % Rank Network Edge 659.6 1 8.2 4 Network More FM 515.7 2 8.4 2= Network Breeze 466.4 3 7.9 5 Network Newstalk ZB 459.0 4 9.9 1 Network ZM 437.1 5 5.2 9 Network Rock 433.2 6 8.4 2= Network 384.2 7 5.3 8 Network 357.8 8 6.6 7 Network Mai FM 353.7 9 5.1 10 Network The Sound 348.0 10 6.8 6 Network Radio Live 240.4 11 3.8 11 Network Hauraki 199.8 12 2.6 13= Network 189.4 13 2.6 13= Network 181.8 14 2.0 15 Network George 157.7 15 1.5 16 Network 138.0 16 3.0 12 Network Rhema 97.7 17 1.1 18 Network 75.0 18 1.0 19 Network Life FM 74.4 19 0.9 20 Network Maori Radio 73.9 20 0.8 21 Network 70.3 21 1.2 17 Network Star 43.2 22 0.6 22 Network 7.3 23 0.2 23 NB: Network Magic includes Radio

For more information, please contact: Libby May, Account Director, Radio, GfK Mob: 027 5677 333, [email protected] or Jana Rangooni, Chief Executive, Radio Broadcasters Association Mob: 021 2 446617, [email protected]

1 The number of different listeners aged 10 years and over reached by each commercial station per week 2 The percentage share that each commercial station has of the total commercial listening done over a week by those aged 10 years and over 2

______ENDS ______

About GfK

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Responsible under press legislation: GfK SE, Global Communications Jan Saeger Nordwestring 101 90419 Nuremberg Germany [email protected]

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