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SETTING FOOTBALL’S

CONFERENCEAGENDA PROGRAMME 2012

GLOBAL PARTNERS INSTITUTIONAL SUPPORTER SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2012 DAY 1 MONDAY 26TH NOVEMBER

MON 26TH 10:00 - 11:00 STUDIO 1 OPENING CEREMONY The official opening of the Soccerex Global Convention 2012. • Sérgio Cabral - Governor of Rio de Janeiro • Aldo Rebelo - Brazilian Minister of Sport • José Maria Marin - CBF President and 2014 LOC Chairman • Luíz Fernando Pezão - Vice-Governor of Rio de Janeiro • Marco Polo Del Nero - Paulista Football Federation President & FIFA Exco Member • Ronaldo - Board of Administration member, Brazil 2014 LOC & Brazil Legend • Tony Martin - Soccerex Chairman • Moderator: Matt Lorenzo - Head of Media, Soccerex • Moderator: Anne Lottermann - Journalist and Presenter, Globo

MON 26TH 11:30 - 12:15 STUDIO 1 1-2-1 WITH JEROME VALCKE An exclusive interview by Jorge Luiz Rodrigues, assistant sports editor & journalist for OGlobo, with the FIFA General Secretary, the man responsible for delivering the 2014 FIFA World CupTM.

MON 26TH 12:15 - 13:00 STUDIO 1 MAJOR EVENTS: PLANNING FOR SUCCESS - SPONSORED BY A panel of senior stakeholders will discuss the importance of preparation in ensuring major sporting events leave a tangible social and cultural legacy. • Luis Fernandes - Executive Secretary, Ministry of Sport Brazil • Enrique Sanz - General Secretary, CONCACAF • Michael Brown - CEO, LOC 2015 Asian Cup • Moderator: Dennis Mills - Chief Executive, Major Events International

MON 26TH 14:00 - 15:00 STUDIO 1 WILL GOAL LINE TECHNOLOGY IMPROVE FOOTBALL? A group of experts will discuss the introduction of goal line technology and the impact it will have on football. • Christoph Schmidt - Head of the General Secretary’s Office, FIFA • Paul Hawkins - Inventor of Hawk-Eye • Thomas Pellkofer - Operational Management, GoalRef • Alex Horne - General Secretary, English Football Association • Rinaldo Martorelli - FIFPro Board Member • Vítor Baía - Ex-Barcelona Goalkeeper • Moderator: Matt Lorenzo - Head of Media, Soccerex MON 26TH 15:30 - 16:45 STUDIO 1 THE POWER OF IMAGE IN SPORT A mix of rights holders, agencies and brands will look at the importance of image in sport, how it should be managed and monetised, without affecting performance. • Fernando Von - Vice President Olympic Sports, XYZLive • Maurício Assumpção - President, Botafogo • Ricardo Fort - Global Head of Sports Marketing and Sponsorship, Visa • Cecilia Yoshizawa - Vice-President of Talent, IMX • Walter de Mattos - President & Editor, Lance! • Ruud Gullit - Netherlands Legend • Moderator: Ricardo Setyon - Head of Media & Strategy - Brazil, Soccerex MON 26TH 17:30 - 18:30 STUDIO 1 THE ROAD TO 2014 : A WORLD CUP UPDATE This session will look at how preparations for the tournament are progressing, giving a comprehensive update on Brazil’s position at this stage and what is left to do. • Ricardo Trade - Executive Director of Operations and Competitions, Brazil 2014 LOC • Bebeto - Board of Administration member, Brazil 2014 LOC SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2012 DAY 2 TUESDAY 27TH NOVEMBER

TUE 27TH 10:00 - 11:15 STUDIO 1 THE SPONSORSHIP REVOLUTION : HOW BRANDS ARE BREAKING THE MOULD A selection of brands will look at the rise of new sponsorship deals, where money takes a back seat and more brand/fan integrated social projects are being undertaken. • Ricardo Tadeu de Soares - Vice President of Sales, Ambev • Pedro Trengrouse - Project Coordinator, FIFA Master / FGV

TUE 27TH 12:00 - 13:00 STUDIO 1 SECRETS OF THE DUGOUT - THE MANAGER’S PERSPECTIVE Bringing together managers past and present, this session will look at the challenges of managing football teams at both domestic and international level. • Roy Hodgson - National Team Manager, England • Zico - National Team Manager, Iraq • Moderator: Jeff Powell - Daily Mail Sports Journalist

TUE 27TH 14:00 - 15:00 STUDIO 1 BUILDING TO WIN: THE ART OF DEVELOPING TALENT - SPONSORED BY Whether you are challenging for continental honours or planning for league survival, recruiting and developing both managers and players – any club’s biggest asset – is key. Here a panel of industry experts who have developed some of the biggest names in the game will unveil the secrets to nurturing talent both on and off the pitch. • Ginés Meléndez - National Youth Teams Director, Spanish Football Association • David Dein - Former vice-chairman Arsenal and the Football Association • Gérard Houllier - Former Technical Director, French Football Federation & current Head of Red Bull Soccer • Moderator: Matt Lorenzo - Head of Media, Soccerex

TUE 27TH 15:45 - 16:45 STUDIO 1 PLAYER OWNERSHIP & TRANSFERS This session will look at the international transfer market focusing on player ownership and the financial opportunities / legal issues involved. • Pini Zahavi - Football Agent • Omar Ongaro - Head of Players’ Status and Governance, FIFA • Daniel Lorenz - Director of Legal Affairs, FC Porto • Marcos Motta - Partner, B&M Lawyers • Daniel Cravo - Lawyer, S.C. Internacional & Fluminense F.C.

TUE 27TH 17:30 - 18:30 STUDIO 1 THE FUTURE OF SPORTS RIGHTS - SPONSORED BY

This session will bring together media experts including rights holders and broadcasters to discuss the future of sport rights. • Sameer Pabari - Head of Digital, MP & Silva • Marcelo Campos Pinto - Executive Director, Globo • Stephen Nuttall - Senior Director, Sports EMEA YouTube • Domingos Soares de Oliveira - CEO, S.L Benfica • Niall Sloane - Controller of Sport, ITV • Moderator: Andrew Croker - Soccerex Consultant SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2012 DAY 3 WEDNESDAY 28TH NOVEMBER

WED 28TH 12:15 - 13:15 STUDIO 1 WORLD CUP LEGENDS IN DISCUSSION, FOLLOWED BY FÉLIX TRIBUTE In a series of special interviews Jeff Powell will talk to three World Cup winners; England’s all-time leading goal scorer, Bobby Charlton, Brazil’s legendary captain, Carlos Alberto Torres and German star Paul Breitner. This will be followed by a tribute to the late Brazilian goalkeeping legend Felix with football friends from around the world.

WED 28TH 14:30 - 15:30 STUDIO 1 MEDIA & THE WORLD CUP This session will feature the media, federations and FIFA figures who will look at the relationship between the media and the World Cup; the support the media require and the responsibilities they have in covering the event. • Adrian Bevington - Club England Managing Director and Director of Communications • Horacio Elizondo - 2006 FIFA World Cup Final Referee • Sergio Xavier - Director of Core Engine, Sports and Tourism of Editora Abril • Moderator: Ricardo Setyon - Head of Media and Strategy - Brazil, Soccerex

WORKSHOPS - STUDIO 2 MONDAY 26TH NOVEMBER MON 26TH 11:30 - 13:00 STUDIO 2 2014 FIFA WORLD CUPTM BASE CAMPS Session 1: 11:30 - 12:00 - Players and Coaches World Cup winning legends Juliano Belletti and Carlos Alberto Parreira will provide a player’s perspective, reliving their own World Cup base camp stories. • Juliano Belletti - 2002 FIFA World CupTM Winner • Carlos Alberto Parreira - 1994 FIFA World CupTM Winning Manager

Session 2: 12:00 - 12:30 - 2014 FIFA World CupTM Local Organising Committee Two senior members responsible for 2014 FIFA World Cup Base Camps will discuss the various challenges faced by the host country in organising the base camps so they are fit to host the biggest football tournament on the planet. • Frederico Nantes - FIFA 2014 World CupTM Competition & Team Services General Manager • Laly Warnecke - Senior Events Manager, FIFA Accommodation Office Operated by MATCH

Session 3: 12:30 - 13:00 - Federations & Past Base Camps Federation representatives will discuss the issues in selecting the right base camp for the benefit of the team as well what Brazil can learn from the 2010 FIFA World CupTM base camps. • Adrian Bevington - Club England Managing Director and Director of Communications • Nicolas Cornu - National Team Manager, Belgian Football Association • Ivor Hoff - Chief Director of Sport for Gauteng Province

TEL: +44 208 987 5522 CONTACT US NOW TO BOOK YOUR EMAIL: [email protected] PLACE AT THE SOCCEREX GLOBAL WEB: WWW.SOCCEREX.COM/GLOBAL CONVENTION 2012 TWITTER: @SOCCEREXNEWS SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2012 WORKSHOPS - STUDIO 2 MONDAY 26TH NOVEMBER

MON 26TH 14:30 - 17:30 STUDIO 2 HOST CITY DEBATE A debate will take place on the commercial opportunities remaining for the host cities, as well the opportunities for them during the World Cup and after the tournament has finished. Debate 1: 14:30 - 16:00 • Márcia Lins - Secretary of Sports and Leisure of the State of Rio de Janeiro • Ney Campello - State Secretary for FIFA World Cup 2014, Salvador • Miguel Neto Capobiango - Coordinator of the Project Management Unit Cup 2014, Manaus • Osterne Feitosa - Deputy Secretary of the World Cup 2014, Fortaleza • Tiago Lacerda - Representative, Belo Horizonte Debate 2: 16:15 - 17:30 • Gilmar Tadeu Ribeiro Alves - 2014 World Cup Secretary, São Paulo • João Paulo Curvo Borges - Special Advisor for Mato Grosso´s - World Cup Secretary, Cuiaba • Kalil Sehbe – State Secretary of Sport and Leisure, Porto Alegre • Ricardo Batista Bitencourt - Coordinator of Operations, Brasilia • Gilberto Pimentel - Executive Secretary of FIFA Wolrd Cup 2014, Recife WORKSHOPS - STUDIO 2 TUESDAY 27TH NOVEMBER

TUE 27TH 09:00 - 10:00 STUDIO 2 FGV “SPORT AND FOREIGN AFFAIRS: THE SOFT POWER OF NATIONS AND THE IMPACT ON MEGA EVENTS” The panel will look at the ‘Softpower’ of host nations with a spotlight on Brazil and the transfer of their success in football into success in governmental international relations. • Ministra Vera Cintia Alvarez - Head of the General Coordination of Exchanges of Sport Cooperation, Ministry of Foreign Affairs • Stavros P. Xanthopoylos - Executive Director, FGV Online • Ricardo Gomyde - Director of Professional Football, Ministry of Sport Brazil

TUE 27TH 10:30 - 11:00 STUDIO 2 LOCATION EXPERIENCES FOR THE WORLD CUP This workshop will show how Nokia users will be able to avoid traffic in the most populated cities of Brazil, optimize the usage of public transportation, find their way around airports, stadiums and shopping malls, avoid unsafe areas, find local opportunities and discover the most important landmarks in Brazil. • Aaron Dannenbring: Vice President, Product Management & Field Operations, Nokia TUE 27TH 11:30 - 13:00 STUDIO 2 FOOTBALL FINANCE The game wouldn’t be where it is today if it wasn’t for the huge investment by private investors. This session will look at football and the 2014 FIFA World CupTM from the point of view of the investors. The panel will look at the different sectors to be impacted from the money generated by the tournament as well how it will be distributed throughout the country. • Hélio Viana - President, PORTALNEGOCIOSRIO.COM • Marcelo Haddad - Executive Director, Rio Negócios, Investment Promotion Agency, Rio de Janeiro • Moderator: Julio Bueno - Secretary of Economic Development, Rio de Janeiro State Government TUE 27TH 14:15 - 14:45 STUDIO 2 INTEGRITY IN SPORT - HOW MUCH IS IT IN DANGER? This session will focus on the integrity challenges sport faces in the modern age of global commercialisation and increased disposable income around the world. These changes have exposed sport and sport organisations to corruption and present a grave challenge to the honesty and truth of sport at all levels, global, regional and national. • Chris Eaton - Director of Sport Integrity, ICSS • Moderator: Dennis Mills - Chief Executive, Major Events International SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2012 WORKSHOPS - STUDIO 2 TUESDAY 27TH NOVEMBER

TUE 27TH 15:30 - 18:30 STUDIO 2 CLUB WORKSHOP - INVITATION ONLY A selection of top clubs from around the world will come together to give presentations on the key commercial aspects of the modern game. Speakers to include: • Marcel Marcondes - Director of Connections, AmBev • Tiago Pinto - Marketing Director, Gatorade • Lorenzo Perales - Sponsorship Director, Real Madrid CF • Giuliano Giorgetti - Head of Web & New Media, AC Milan • Miguel Bento - Commercial & Marketing Director, S.L Benfica • Andrew Dart - Head of Global Image Rights, Chelsea F.C • Andreas Kufner - International Relations, Bayern Munich • Alfonso Roberes - International Sponsorship Manager, Real Madrid CF WORKSHOPS - STUDIO 2 WEDNESDAY 28TH NOVEMBER

WED 28TH 09:30 - 10:15 STUDIO 2 SPORTS MAP OF RIO In a special workshop the new Sports Map of Rio will be launched to highlight the growth of Rio as the new Global Capital of Sport. The presentation will show the main concepts and layers of the Map and the development of the sports industry in Rio through the activities and projects of Rio Business. • Marcelo Haddad - Executive Director, Rio Negócios, Investment Promotion Agency, Rio de Janeiro

WED 28TH 10:45 - 11:30 STUDIO 2 GIVING FOOTBALL FANS A PIECE OF THE ACTION: AN INSIGHT INTO FIFA’S GLOBAL LICENSING STRATEGY FOR THE 2014 FIFA WORLD CUP™ The panel will provide an insight into FIFA’s global licensing strategy outline how the strategy will be implemented in the FIFA World Cup’s Host Country. • Eric Vlieg - Group Leader Licensing, FIFA • Jose Luiz Bartolo - Director, Globo Marcas

WED 28TH 12:15 - 13:15 STUDIO 2 FOOTBALL’S SOCIAL RESPONSIBILITY Hosted by Back in Football’s Dan Wood, this session will feature a mixture of football stakeholders and social responsibility experts who will look at the potential for football to improve social situations and the different projects that are currently being used. • Presentation 1: Dennis Brueggemann - Regional President & Managing Director, Latin America Special Olympics • Presentation 2: Alex White - Community Development Manager, Tottenham Hotspur Foundation • Presentation 3: Bernt Aasen - Regional Director for Latin America and Caribbean, UNICEF

WED 28TH 14:00 - 14:30 STUDIO 2 MANAGEMENT OF LICENSED PRODUCTS TO ENGAGE SUPPORTERS AND MAXIMISING REVENUE IN THE DIGITAL ENVIRONMENT This session will look at the need for that sports organisations evolve in relationship with its partners and supporters focusing on the management of licensed products, engaging fans through online content, reducing piracy in digital technology and maximising revenue. • Fabio Freitas - Business Director, Sports Intelligence SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2012

WORKSHOPS - STUDIO 2 WEDNESDAY 28TH NOVEMBER

WED 28TH 15:00 - 15:30 STUDIO 2 WORLD CUP LAW EXPLAINED: In order to fulfil the guarantees made by the Brazilian Government in their bid to host the FIFA World Cup 2014, two lawyers put together the book ‘Copa General Law’ (Law 12.663/2012), which looks at the different areas of law in relation to the delivery of the 2013 Confederations Cup 2014 World Cup. • Dr. Luiz Felipe Santoro - General Secretary, Sports Law Studies Comission, Brazilian Sports Ministry • Wladimyr Camargos - Head of Legal Counsel, Brazilian Ministry of Sports BRINGING THE WORLD OF FOOTBALL TOGETHER

+44 208 987 5522 [email protected] www.soccerex.com/global

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