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CONFERENCE BROCHURE SOCCEREX CONNECTED

Soccerex Connected is the world’s premier online business event.

In its 25th year, Soccerex hosted its 49th major event — Soccerex Connected — a truly global conference, virtually bringing together the very top football business leaders from around the world for one of 2020’s largest industry gatherings. Hosted entirely online, over 200,000 hours of content were consumed across 5 days, with panels, debate, and networking covering topics ranging from governance, media, commercial, performance, stadia, and social issues — in the age of COVID-19, and beyond.

Soccerex Connected will return in February 2021, back by popular demand.

It will once again provide an unparalleled platform for the football family worldwide to reunite, forge new relationships, strengthen existing ones and gain additional understanding of how football is changing.

We will once again be dedicating an entire day to each main conference stream; Governance, Law and Finance; Stadium and Event Operations; Performance, Medical and Analytics; Commercial, Marketing and Broadcast. HIGHLIGHTED SPEAKERS

JAVIER TEBAS JUAN CARLOS RODRIGUEZ CRISTIANO EIRALE CHRISTIAN LAU CLARKE CARLISLE PHILIPPE MOGGIO DAMIAN WILLOUGHBY PRESIDENT PRESIDENT OF MEDICAL CO-ORDINATOR CHIEF TECHNICAL OFFICER MENTAL HEALTH & GENERAL SECRETARY CEO LALIGA UNIVISION SAINT-GERMAIN FC WELLBEING CONSULTANT CONCACAF CITY FOOTBALL GROUP INDIA

HOWARD WEBB JASON ROBERTS EMMANUEL MEDEIROS HENRY WINTER JURGEN MAINKA MAGDA POZZO LYSON ZULU GENERAL MANAGER DIRECTOR OF FOOTBALL CEO CHIEF FOOTBALL WRITER FOUNDER & CEO, PULSE SPORTS MARKETING STRATEGIC TECHNICAL DIRECTOR PRO REFEREES DEVELOPMENT, CONCACAF SIGA AND ENTERTAINMENT CO-ORDINATOR, UDINESE ZAMBIA FA

ENIOLA ALUKO KELLY SIMMONS LAURA GEORGES KEN SCOTT LAILA MINTAS SPORTING DIRECTOR WOMEN’S PROFESSIONAL GAME SECRETARY GENERAL HEAD OF INSPECTORATE CEO ASTON VILLA WOMEN FC DIRECTOR, THE FA FRENCH FOOTBALL FEDERATION SGSA PLAYUP

MOON JAVAID PANAGIOTIS ARONIADIS STILYAN PETROV SAMEER PABARI CSO NEW MEDIA DIRECTOR FOUNDER MANGING DIRECTOR - SAN FRANCISCO 49ERS PAOK FC PLAYER4PLAYER INTERNATIONAL MEDIA, NFL

CLAIRE BLOOMFIELD MICHAEL JACOBS KATIE SCALLAN BORIS GARTNER HEAD OF WOMEN’S FOOTBALL GENERAL MANAGER CMO CEO ECA NASHVILLE SC HOUSTON DYNAMO LALIGA NORTH AMERICA CONFIRMED ATTENDEES DAY 1: Presenting Partner: GOVERNANCE, LAW & FINANCE Institute

12:00-12:45 GMT 16:00-16:45 GMT THE VIEW FROM THE TOP CHANGING TO KEEP FANS ONSIDE 2020 has been the most turbulent and tumultuous year the Technology such as VAR has brought great advances and an football world has ever seen. We will sit down with the very top overall positive impact on correcting decisions, but has thrown of the footballing ladder and discuss how they righted the ship the need to adapt the laws of the game to reflect a that and are steering the game through the choppiest of waters now moves at breakneck speed when live, and super slow mo before a huge year for major tournaments. freeze frame in review. We will hear what changes governing bodies are instituting to deal with these issues. JAVIER TEBAS, LALIGA / JUAN CARLOS RODRIGUEZ, UNIVISION DEPORTES HOWARD WEBB, PRO REFEREES / BEN GROSSMAN, MINNESOTA UNITED & ANGEL CITY / JEFF AGOOS, / ALEXI LALAS, FOX SPORTS 13:00-13:45 GMT FOOTBALL IS BIG BUSINESS NOW. ISN’T IT? 17:00-17:45 GMT Football is often referred to in the media as being a big business, QUOTAS? WHERE WE’RE GOING, WE DON’T NEED QUOTAS but how many facets of normal business does it exhibit? And 2020 has been a standout year for social action, and has thrust how many of those facets should it really aim for? The question equality into the spotlight with the fight against discrimination of will also be raised of whether football should aim to be a all forms being ever present. This panel will debate what equality big business, or service the needs of its community above actually looks like, how we’ll know when we’ve reached an equal commercial gain? state and how inclusion of new communities can avoid feeling like the exclusion of existing ones. MARTIN SEMMENS, SOUTHAMPTON / SIMON BALZAGETTE, GVS / TOM VERNON, RIGHT TO DREAM / DANIEL CRAVO, CRAVO PASTL & BALBUENA LAWYERS / TREVOR WATKINS, PINSENT MASONS

EBRU KOKSAL, WOMEN IN FOOTBALL / EDLEEN JOHN, THE FA / EVAN WHITFIELD, SCHILLER 14:00-14:45 GMT DUCANTO & FLECK LLP / JON HOLMES, & SPORTS MEDIA LGBT+ DEVELOPING THE GAME WORLDWIDE; WITH OR WITHOUT EUROPEAN AID 18:00-18:45 GMT How sustainable is the much established process of funnelling HISTORY OF WORLD CUPS FROM 1930 - THE ORIGINS of talent to ? Is this still as mutually beneficial as it has & LEGACY OF “THE BEAUTIFUL GAME” once been and how close are we for nations to keep their stars Reliving the celebrated past and origins of the FIFA World Cup in house? We will discuss football as a star driven game, and how 1930, and the twists and turns that’s made the World Cup the other leagues can catch up and continue their growth in a space most celebrated sporting event in the world. so crowded. ALDO MAZZUCHELLI, UNIVERSIDAD DE LA REPUBLICA / PETRA TABARELLI, INDEPENDENT FOOTBALL RICARDO LEAO DE ANDRADE, BRAZILIAN FOOTBALL CONFEDERATION / HICHAM EL AMRANI, HE A HISTORIAN / ESTEBAN BERKERMAN, ENTRE TIEMPOS / MAX GEHRINGER, MEMOFUT / JAMES SPORTS / JASON ROBERTS, CONCACAF / STEVE BLUES, GOAL AFRICA BROWN, 1930 WORLD CUP CONFERENCES & EVENTS / LORENZE JALABERT, LIMOGES UNIVERSITY

15:00-15:45 GMT PLAYING BOTH SIDES: MULTI-SPORT OWNERSHIP The increase in organisations looking to own multiple teams is a sensible business strategy for efficiency and knowledge sharing. Parallels in goals, financing and management can be found across sports. In this panel we will explore how top teams from the world’s biggest sports leagues have learnt and thrived from each other’s advice and expertise.

DAMIAN WILLOUGHBY, CITY FOOTBALL GROUP INDIA / FRANCISCO LOPEZ, KAPITAL FOOTBALL GROUP / HARITZ KEREJETA, ALAVES BASKONIA GROUP / ANTONIO DI CIANNI, KPMG DAY 2: Presenting Partner: STADIUM & EVENT OPERATIONS Musco Lighting

12:00-12:45 GMT 16:00-16:45 GMT ORGANISED FUN INCREASING CONSUMPTION WHILST REDUCING With several major tournaments intra and inter-continental INTERACTION tournaments upcoming - delayed EUROs, Copa America, Gold As stadiums welcome back fans how do you drive sales of food, Cup, Olympic football and the 2022 World Cup, not to mention drink and merchandise whilst limiting human contact points? u17 Women’s World Cup, etc - this session will investigate what this looks like in the ‘new normal’ and the steps which have been taken to mitigate risks, seeing which ones are likely to work MOON JAVAID, SAN FRANCISCO 49ERS / KEN SCOTT, SPORTS GROUND SAFETY AUTHORITY / PETER and be rolled out elsewhere. SWORDY, STADIUM / STEVEN ADELMAN, ADELMAN LAW GROUP

PHILIPPE MOGGIO, CONCACAF / AMY HOPFINGER, US SOCCER / CHRIS BRYANT, THE FA / SANDER VAN STIPHOUT, JOHAN CRUYFF ARENA / BALÁZS MAKRAY, THE PUSKAS ARENA / JEFF KASSOUF, 17:00-17:45 GMT THE EQUALIZER AR, VR, WHAT ABOUT R? Everyone loves technology and we all spend hours looking at 13:00-13:45 GMT the world through our phones and so the world of VR and AR SAVING THOSE TREES - THE MOVE TO DIGITAL is only going to grow. We will look at the lastest efforts with these technologies to provide a replacement for the matchday TICKETING experience, how they will enhance it when fans return and the As the inexorable shift of life to smartphones continues, why is importance of knowing when to use them, and when to highlight football lagging behind when it comes to ticketing? Is having the real deal around you. your ticket in your hand that important? CHRISTIAN LAU, & BANC OF CALIFORNIA STADIUM / TYLER WILSON, VANCOUVER WHITECAPS / ROSS REBECCA EDWARD-SYMMONS, SWANSEA CITY FC / JEANENE VALENTINE, INTER MIAMI CF / TOM MOSES, US SOCCER / MORITZ MUECKE, DFL / REBECCA HOPKINS, SPORTS TECH GROUP ROWELL, EVERTON FC / DOMINIC PUTZ, FC KÖLN / DAVID HORNBY, SECUTIX

18:00-18:45 GMT 14:00-14:45 GMT STADIA EVOLUTION FROM 1930 TO 2022 AND STREAMING VIDEO: BRING YOUR FACILITY TO FANS WHAT’S AROUND THE CORNER EVERYWHERE From Montevideo’s mythic FIFA landmark stadium, the Estadio Bring the action at your facility to the world with MuscoVision Centenario, to multipurpose hybrid, entertainment stadiums automated sports broadcasting. This webinar will highlight and the ecologically innovative and sustainable Qatar 2022 the many ways MuscoVision, developed by Musco Lighting, stadiums. Treated within the stadium context is the importance enables your facilities to generate new revenue and expand and relevance of museums and the need to connect history with opportunities by streaming live and recorded games to family, football’s future, along with fan interactivity and interaction. friends, and fans who can watch from anywhere. FABIO MIGUEL LEITE, BENFICA MUSEUM / NICOLAS LOPEZ FAGUNDEZ, MUDE / DR KEVIN MOORE, MATT ELLENBERGER, MUSCOVISION NATIONAL FOOTBALL MUSEUM / UMBERTO PAOLUCCI PIERANDREI, SPORTS MARKETING EXPERT / DJORN BUCHHOLZ, NATIONAL SOCCER HALL OF FAME / SONYA KONDRATENKO, VENEZIA FC / DAVID GOLDBLATT, SPORTS WRITER 15:00-15:45 GMT MORE THAN MATCHDAY Utilising a major asset such as a stadium to only make money on 50 gamedays a year will not be an option as the game looks to recover from a tough year. Given the restrictions in place in many countries, what options exist for stadium managers and operators? Meetings and events? Concerts? Club museums? Here we will see which of the many additional streams have been most stable and successful for clubs of all sizes.

SCOTT JENKINS, GREEN SPORT ALLIANCE / ADOLFO ROMERO, HOLLYWOOD PARK SOFI STADIUM / JAVIER LATORRE, VALENCIA CF / MAGDA POZZO, UDINESE / MARK KELLY, BRISTOL SPORT DAY 3: Presenting Partner: PERFORMANCE, MEDICAL & ANALYTICS CellNutrition Sport

12:00-12:45 GMT 16:00-16:45 GMT DEVELOPING FOOTBALLERS IN THE DEVELOPING WORLD MIND OVER MATTER It is a common route for players from the developing world Having a ‘winning mentality’ and being a ‘born winner’ are key to travel to Europe to have a chance to join a top club. But facets that determine who gets to pick up silverware at the why? We will look at the best way to develop talent in different end of a season. Here we investigate the psychology behind cultures, the issues with current club branded academies and winning, how much of an influence it has on the success rate of how the retention of skilled players within their country of origin a team and whether it is an innate part of a player’s character or can help the game overall. something which can be coached into someone.

DINESH NAIR, AIFC / LYSON ZULU, FOOTBALL ASSOCIATION OF ZAMBIA / ANDY MARTINO, DOMINIC CASCIATO, NY COSMOS / DAN ABRAHAMS, DAN ABRAHAMS CONSULTANCY / ENIOL A SOUTHAMPTON / GARY GIBSON, RANGERS FC / JEZ WEEKS, W10 CONSULTANCY ALUKO, ASTON VILLA WOMEN / LAURA GEORGES, FRENCH FOOTBALL FEDERATION / NATASHA HENRY, SPORTS JOURNALIST

13:00-13:45 GMT 17:00-17:45 GMT WHERE IS THE RED ZONE? Team injury records weigh heavy on the final success a team can OUT OF SIGHT, OUT OF MIND expect to achieve, with the importance of player management Football’s power to highlight the importance of mental health in now accepted, especially as they approach the infamous wider society, in particular for men, has been a focus of the last ‘red zone’. How is this metric arrived at, and how certain are few years. But is the game taking enough action to help all of performance managers of the likelihood of injury, and how can those who exit the playing footballing fraternity at various stages Sponsored by new technology help reduce the margins for error? of their careers? Do the actions match with the words and what StatSports more should be done to help lower profile footballers? DAVID COSGRAVE, FC COPENHAGEN / JASON BLACK, STATSPORTS / JOAO BRITO, PORTUGUESE FEDERATION / JOE SHORT, THE NEWSPAPER CLARKE CARLISLE, CLARKE CARLISLE FOUNDATION / AMIR LOWERY, MLSPA / STILIYAN PETROV, PLAYER4PLAYER / HAYLEY JARVIS, MIND / MARTIN ROBINSON, THE BOOK OF MAN

14:00-14:45 GMT WAITING FOR MONEYBALL 18:00-18:45 GMT It has been several years since we were promised that the A HISTORY OF SPORTS BRANDS: FROM BOOTS, TO avalanche of data now available in our sport would produce our KITS AND EVERYTHING A FAN NEEDS very own Moneyball style disruption, where the smaller clubs At-length discussion of sports brands’ history related to World use data to buy smart and beat the big guys, so why hasn’t it Cup competitions from the early Dassler brothers’ rivalry: Puma happened? Is football not as suited to dissection by data? Is the v Adidas; to complete kit and team outfitting. Discussions Sponsored by wrong data being used? Or has it happened first at the top of the around the evolution of products and today’s needs. Johan Cruyff Insitute game to maintain the existing order? MARLON FEENEY-THOMPSON, SETTPACE / EUGENIO PALOPOLI, WRITER & JOURNALIST / JEAN WILLIAMS, OLIVER GAGE, CANADIAN / MICHAEL JACOBS, NASHVILLE SC / KOEN VEENSTRA, UNIVERSITY OF WOLVERHAMPTON / MARIANO LONGO, AEROSET / PAUL RAYMENT, GOAL.COM AZ ALKMAAR / MATHEW PEARSON, WOLVERHAMPTON WANDERERS / OLIVER SEITZ, JOHAN CRUYFF INSTITUTE

15:00-15:45 GMT WHO HAS THE LAST WORD? Manager, Doctor, Physio, Performance Manager, Nutritionist, Player. Nowadays, all are involved in the maintainance and tuning of a high performance athletic machine. But who has priority in decision making? And who should? Have decision making structures been updated to take account of the new realities of dealing with elite sportsmen and women in football?

DAVID FEVRE, DAVID FEVRE CONSULTANCY / CRISTIANO EIRALE, PSG / ZAFAR IQBAL, CRYSTAL PALACE / ANDREW SHAFIK, MILLWALL FC & FMPA DAY 4: Presenting Partner: COMMERCIAL, MARKETING & BROADCAST Teamworks

12:00-12:45 GMT 16:00-16:45 GMT FOOTBALL: THE BRAND WHAT WOMEN WANT Football’s origins as 90 minutes of entertainment on a Saturday afternoon after work are long gone. Football is now everywhere The growth in participation in the women’s game is consistent and its - your computer, your phone, your wardrobe, collaborating with position on the world stage secure, but here we will look at another other interests you have. Where is left to go? aspect of the women’s game. Sponsors, broadcasters, teams and federations have a level of freedom to innovate not often seen on the DAVID BRUCE, MAJOR LEAGUE SOCCER / KATIE SCALLAN, HOUSTON DYNAMO / JEN VALENTINE, men’s side of the game, and original, successful campaigns which ADIDAS / CATIE GRIGGS, ATALANTA UNITED / JON COHEN, THE FADER involve multiple channels have the potential for huge returns. So - far from copying the trajectory of men’s football - the new paths being forged by the stakeholders in women’s football have lessons for all in 13:00-13:45 GMT the game. ON THE SAME PAGE: IMPROVING ATHLETE WELFARE THROUGH TEAM COMMUNICATION JACK SULLIVAN, WEST HAM LADIES / ASHLEE FONTES-COMBER, THE GIRLS ACADEMY / KAYLEIGH GRIEVE, UEFA / KELLY SIMMONS MBE, THE FA / CLAIRE BLOOMFIELD, ECA Effective communication is the backbone of operational efficiency that, in turn, improves athlete welfare on and off the pitch. Internal communication strategies changed dramatically in 17:00-17:45 GMT 2020, leaning on technology to fill information gaps and sustain WILL THIS BE CONTROVERSIAL? YOU CAN BET ON IT... team culture and morale. Have these strategic changes set the Football’s relationship with betting is uneasy. Some view it as Sponsored by stage for a new standard of team communication? Teamworks providing vast amounts of sponsorship to teams looking to balance their books and adding tension for the spectators who MITCH HEATH, TEAMWORKS / SAM ZAPATKA, US MENS NATIONAL TEAM have something riding on it, others view it as the source of match fixing and preying on the vulnerable. How can football best co- 14:00-14:45 GMT exist with one of humanities oldest pastimes?

WHOSE RIGHTS ARE THEY ANYWAY? PEDRO TRENGROUSE, TRENGROUSE & GONCALVES / LAILA MINTAS, PLAYUP / JAMIE MCKKITRICK, In the now fragmented world of TV rights, is there a need ENTAIN / EMANUEL MACEDO DE MEDEIROS, SIGA / MARK POTTER, EPIC CONSULTANCY for a revamp of the system from the ground up? Policing is progressively more difficult, the stars of the show have no control over their own creations, fans are punished for sharing 18:00-18:45 GMT certain content but desperately courted to share others. THE HISTORY & CURRENT STATE OF EDUCATION, MANAGEMENT AND POST CAREER PLAYERS An in-depth look at what a player (at every stage of his/her career, youth, senior and post) affronts and the points of view JURGEN MAINKA, PULSE SPORTS AND ENTERTAINMENT / KIERON SHARP, FACT / PANAGIOTIS ARONIADIS, PAOK FC / MARK SCOTT, RADIO 5 LIVE from different levels of the game (player, club, media).

NYALL SIMMS, SIMMS CONSULTANCY / HUGO SCHECKTER, PLAYER CARE GROUP / REBECCA SMITH, 15:00-15:45 GMT COPA90 / MIRIAM WALKER-KHAN, BBC SPORT / DANIEL SHELDON, THE ATHLETIC THE BEST AND THE REST In a more rational financial reality what will happen to sports broadcast rights? Have they peaked? Which rights provide value for broadcasters now, which are overpriced and will changing Sponsored by consumption patterns make highlights packages more valuable WSC Sports than anything else?

SAMEER PABARI, NFL / ROB BROWN, LIVESCORE / BORIS GARTNER, LALIGA NORTH AMERICA / R AY WARREN, TELEMUNDO DEPORTES / AMIR GELMAN, WSC SPORTS / PEDRO PINTO, EMPOWER SPORTS DAY 5: Presenting Partner: COMMERCIAL, MARKETING & BROADCAST WSC Sports

12:00-12:45 GMT 16:00-16:45 GMT NO ONE IS BIGGER THAN THE CLUB. EXCEPT THEM MARKETING TO YOUR MOST DEDICATED AND For a new set of football superstars, the idea that the club they DIEHARD FANBASE join is bigger than them does not equate. Ronaldo has more How do you connect with your most diehard fans? That section Instagram followers than Real Madrid, and Man of fans that push your team over the line in a tough game, arrive Utd combined. We look at how some players are now brands come rain or shine, but are unlikely to be buying the €15 keychain and how this affects the sponsorship landscape as well as the the club shop. Where do these fans fit in the modern game, and relationship between players and their employers. how do you interact with them and include them in your club strategy without a marketing strategy that contains the word DR ERKUT SOGUT, PROFESSIONAL FOOTBALL AGENTS ASSOCIATION / MISHA SHER, MEDIACOM / HENRY WINTER, THE TIMES ‘authentic’?

DEE KUNDRA, BAYERN MUNICH / ALEX MAMALYHA, SHAKHTAR DONETSK / BRENDAN HANNAN, L A GALAXY / NUNO MOURA, PORTUGUESE FEDERATION / MICHAEL FLYNN, DATAPOWA 13:00-13:45 GMT PLAYER PRODUCTION PROFITS Every fan loves to see a player on the pitch for their team who 17:00-17:45 GMT has come out of the academy, a special pride that he’s made the LALIGA PANEL journey with your club to the end goal. But for every player that LaLiga will be joining the second edition of Soccerex Connected makes it, 100 don’t - they are released or sold on to other clubs. to talk about how they handled the events of 2020 and the Here we look at the economics of modern club academies and switch to a mostly digital world, as well as looking forward to Sponsored by how they have been turned into goldmines for those willing to how they plan to grow the league and their clubs in 2021 with a Pixellot have profit as an outcome. vaccine not too far out of view. SEAN BAI, VALENCIA CF / TONY MAMODALY, TSSG HOFFENHEIM / MATHIAS SCHOBER, FC SCHALKE / PEDRO MIL-HOMENS, SL BENFICA / DANIEL MARTIN, JOHAN CRUYFF INSTITUTE 18:00-18:45 GMT 14:00-14:45 GMT NEXT FIFA WORLD CUPS: QATAR 2022, THE RAIN MAN FAN 2023, NORTH AMERICA 2026 & 2030 Most people find maths a chore, don’t closely study their own Reflecting on past World Cup competitions in relation to finances and wouldn’t choose to do either for fun. Except when the next generation competitions, the lessons learned and it involves their club - or any seemingly any club. Where did arguments for ideal candidates leading up to the 100th this start? What does it mean for owners and how should clubs anniversary in 2030. interact with fans on this subject? And is dissecting club financial statements the route to mathematical and financial literacy that GRANT WAHL, JOURNALIST / CHRIS NIKOU, FOOTBALL FEDERATION AUSTRALIA / LUIS CASTRO, ARGENTINE FA / STEPHANIE BRANTZ, FOX AUSTRALIA / TAB RAMOS, HOUSTON DYNAMOS / educators have been searching for? NASSER AL KHORI, SUPREME COMMITTEE FOR DELIVERY & LEGACY / SIMON CHADWICK, EM LYON

15:00-15:45 GMT LET’S GET DIGITAL, DIGITAL! Modernising broadcasting: how multicultural audiences are leading the future of sports consumption.

Sponsored by NBC Sports

ROBERT PARDO, TELEMUNDO DEPORTES / FRANCISCO RIVERA, NBC UNIVERSAL TELEMUNDO / JENNIFER GETSON, NBC UNIVERSAL TELEMUNDO ROUNDTABLES

13:00 - 13:30 Day 1 Orange Sports Forum: Introducing the Netherlands Sports Landscape Orange Sports (GMT) 14:00 - 14:30 Day 1 Online Education is the answer! Soccer Hub (GMT) 13:00 - 13:30 Day 2 Team travel during a pandemic and beyond Volanteus (GMT) 14:00 - 14:30 Instituto de Turismo de la Region de Day 2 Costa Calida, Region de Murcia - /Football Destination (GMT) Murcia 16:00 - 16:30 Day 3 Breaking Down Practice and Games with VEO VEO (GMT) 17:00 - 17:30 1930 World Cup Conferences & Day 3 History brought to life with 1930 World Cup Conferences & Events (GMT) Events 11:30 - 12:00 Day 3 Bouncing back from the pandemic: How technology can help? Pixellot (GMT) 12:15 - 12:45 Day 4 Unleash the POWA of your Fan data Datapowa (GMT) 13:00 - 13:30 Day 4 The Smart Jersey Heliotextil (GMT) 15:00 -15:30 Day 4 Partnership Sport, Innovation & Vitality in the Orange Sports (GMT) 16:00 - 16:30 Fan Engagement & Performance Analysis: How Soccer Leagues, Federations, and Day 4 Spiideo (GMT) Media Can Harness the Power of Automated Video 13:00 - 13:30 The professionalization of the football industry through education - Academic Day 5 Johan Cruyff Institute (GMT) Portfolio in Football Business 14:00 - 14:30 Day 5 Sports Translate by Samba Digital - Play local, speak Global Samba Digital (GMT) PLATINUM PARTNERS

GACP SPORTS GLOBAL PARTNER GACP Sports makes control and influential minority investments in outstanding sports-related businesses that have strong brand equity. The firm is comprised of experienced private equity professionals as well as sports industry executives who bring expertise in the acquisition and management of sports and sports-related franchises.

LALIGA EVENT PARTNER LaLiga is a sports association made up of the clubs and public limited sports companies that compete in the professional ranks of the Spanish football league (Primera and Segunda Division). Since 2010, the International Federation of Football History and Statistics has considered the top tier of the Spanish game to be the best league in the world, in view of the record-breaking honours held by the competition’s affiliated clubs and players. In its efforts to guarantee the sustainability of the professional game, LaLiga is firmly committed to the fight against piracy and promotes fair play in a competition which is free of match-fixing and completely rejects violence.

1930 WORLD CUP CONFERENCES & EVENTS EVENT PARTNER 1930 World Cup Conference & Events was created in July 2018 along with Blue Hat Events Management in , and MM&A Latin Sports & Project 1930 in . Historical societies throughout the world are encouraged to come together and share their knowledge about their national team and the great stories and facts that come with it. The vision is to unite researchers, academics, authors, historians, journalists and all who are passionate about the 1930 World Cup to celebrate the 90 anniversary of the inaugural FIFA Soccer Football World Championships.

CELLNUTRITION SPORT GLOBAL PARTNER & PRESENTING PARTNER What makes a champion? Time on the pitch? Practice? Time in the gym? The 10 000 hours you need to master a skill? Genetics? All of the above? At Cellnutrition Sport we believe it starts within you. Way, way within you - on a cellular level! Through proven science we know that to have you firing on all cylinders, all of the time - you have to be #fitfromwithin. Players who are superstars practice Cellular Fitness by combining Cellnutrition Sport’s, perfectly balanced 78 minerals, correctly proportioned and delivered essential fatty acids to optimise water and CEF (charged, energy, frequency). Ultimately the fitter you are within, the fitter you are all round. Practice starts now - visit www.cellnutrition.com. GOLD PARTNERS COACHES ACROSS CONTINENTS EVENT SUPPORTER We Design, Develop and Implement CSR & Cause Marketing Initiatives, Employee Engagement, and Foundation Legacy Programs that provide year-round, sustainable social development programs. To date we have brought to life Corporate Legacy Programs in 23 countries on 6 AGENCIA EFE MEDIA PARTNER continents. Existing partnerships include delivering Olympic and World Agencia EFE is the leading Spanish news provider in the world Cup Legacies, grassroots activation of multiple corporations sponsorship and one of the top 5 international news agencies. Efe is a trusted of English Premier League teams and being a community partner for news agency with more than 80 years’ experience covering world an Olympic Gold Medal athlete. Most recently we were shortlisted for news and events. Our complete coverage includes breaking news Beyond Sport’s Global Impact of the Year Award in 2017 and 2018. and world exclusives, features, business, lifestyle, entertainment, and the environment. Efe is the leading news provider of sport news in and Spain where their information is published and consumed by news media, clubs and sport organizations along the Spanish world. CONCACAF INSTITUTIONAL PARTNER We are the Confederation of North, Central America and Caribbean (Concacaf). Concacaf is one of FIFA’s six continental confederations, servicing 41 Member Associations, from Canada in the north to Guyana, Suriname and French Guiana in the south. Concacaf means football first. ASIAN FOOTBALL CONFEDERATION INSTITUTIONAL PARTNER Our members are united by a shared vision: Love for Our Game, The Asian Football Confederation (AFC) is the governing body of as well as a unique mission, to develop, promote and manage Asian football and one of the six Confederations making up FIFA. football throughout the region with integrity, transparency and Formed in 1954 in Manila on the sidelines of the second Asian passion in order to inspire participation in the game. Games, the AFC was sanctioned by FIFA in Berne, Switzerland on June 21 of that year. The AFC is now headquartered in Kuala Lumpur, Malaysia and consists of 47 Member Associations. DATAPOWA MARKETING PARTNER DataPOWA are a sports & entertainment sponsorship and digital marketing agency. Providing brands and rights holders with detailed measurement of actual and potential value of ASSOCIATION OF LUXURY SUITE DIRECTORS MEDIA PARTNER sponsorships alongside digital maximisation solutions for Agencia EFE is the leading Spanish news provider in the world marketing programmes. DataPOWA has the solutions to give you and one of the top 5 international news agencies. Efe is a trusted access and power from your own data and our own Marketing news agency with more than 80 years’ experience covering world BigData assets. The core of our business, the mathematicians news and events. Our complete coverage includes breaking news and data scientists, are continuously evolving our technology and world exclusives, features, business, lifestyle, entertainment, POWA platforms, and our vision is for the sports & entertainment and the environment. Efe is the leading news provider of industry to adopt intelligent real time evaluation and marketing sport news in Latin America and Spain where their information strategies in exchange for more return on their investment. is published and consumed by news media, clubs and sport organizations along the Spanish world.

FCBUSINESS MEDIA PARTNER Football has grown exponentially over the years to what is now a multi-billion pound global industry. With huge investment in human BUNDESLIGA INTERNATIONAL INSTITUTIONAL PARTNER capital, stadium infrastructure, sports science, social and digital Bundesliga International is a full subsidiary of the Deutsche media and broadcasting, football as a business is now world class Fußball Liga (DFL) and responsible for connecting and inspiring in every sense. fcbusiness magazine has been at the forefront of football fans around the globe. Its main focus is to drive the football industry since 2004, bringing you interviews from internationalisation by inspiring passion for the Bundesliga with some of the game’s leading executives from the UK’s leading clubs contagious ‘Football As It’s Meant To Be’ content using the and governing bodies, as well as across Europe and beyond. With highest technical innovation standards. Bundesliga International the largest readership of decision makers in the football industry, is marketing the audiovisual, sponsorship (partnership) rights, fcbusiness continues to make huge strides when linking buyers brand and digital licenses through a global network of 80 and sellers as well as providing insight, discussion, research and partners. information on all topics that impact this great game.

FIFA MASTER ALUMNI ACADEMIC SUPPORTER CANADIAN PREMIER LEAGUE INSTITUTIONAL PARTNER The FIFA Master Alumni (FMA) plays a crucial role in connecting The Canadian Premier League is Canada’s professional men’s the alumni and current students of the International Master in soccer league sanc-tioned by Canada Soccer that debuted on Management, Law and Humanities of Sport (a.k.a. FIFA Master) April 27, 2019. Playing in world-class and unique venues, and programme to the global sports community. Organised by the partnering with strong community-led ownership groups, the CPL International Centre for Sport Studies (CIES) in partnership is a league for Canadians by Canadians that brings professional with three universities, the FIFA Master was created to promote soccer to communi-ties coast-to-coast. The League embraces our management education within the sports world. The Master mantra - We Are Many, We Are One! Divided on the field, but is currently in its 21st year and has graduated more than 550 united in our hearts, we celebrate our shared passion for soccer. professionals, from over 100 nationalities. GETTY IMAGES MEDIA PARTNER MEXICAN FOOTBALL FEDERATION INSTITUTIONAL PARTNER Getty Images partners with many of the most significant sports Founded in 1927, at the FMF we promote the practice of Football leagues and governing bodies in the world. Today, Getty Images in , representing and inspiring Mexicans focused on 5 is the official photographer or photographic partner to over 85 of strategic pillars: Sports Success, Sports Justice, Institutional the world’s leading sports governing bodies, leagues, and clubs. Relations, Social Responsibility and effective and comprehensive Getty Images’ team of multi-award winning photographers and Innovation. digital content creators cover over 50,000 sports events a year.

MUSCO LIGHTING USA SESSION SPONSOR GOAL MEDIA PARTNER Since 1976, Musco Lighting has specialized in the design and Goal is the world’s number one digital football destination. manufacture of sports and transportation/infrastructure lighting Focusing on the biggest players, teams and competitions, Goal solutions around the world. We’ve pioneered systems using covers the global game in 18 languages, across 38 local editions metal halide and LED technologies that have made dramatic and is powered by more than 500 correspondents and journalists. improvements in energy efficiency and provided affordable ways Always where the fans are, more than 100m engage with Goal to control spill light and glare. Our new and retrofit, permanent content every month, whether that’s on YouTube, Facebook, and temporary lighting solutions can be found from Little , Weibo, on Goal’s websites and mobile apps. League® fields to . Our global team partners with customers to plan, complete, and maintain a cost-effective, trouble-free lighting solution for their facility.

JOHAN CRUYFF INSTITUTE PRESENTING PARTNER Johan Cruyff Institute educates the next generation of leaders in PIXELLOT SESSION SPONSOR the sport business for the benefit of all athletes, sport partners, Pixellot offers automated sports production solutions that provide organizations and the students themselves. Since its founding affordable alternatives to traditional video capture, production, in 2002, it has educated athletes, sport managers and other and distribution systems for professional and semi-professional professionals in football business, sport management, sport AUTOMATIC PRODUCTION sports events. Founded in 2013, Pixellot’s AI technology solution marketing and sponsorship and coaching, across 92 programs streamlines production workflow by creating a stitched panoramic around the world. image of the entire playing surface.

LIGA INSTITUTIONAL PARTNER PORTUGUESE FOOTBALL FEDERATION INSTITUTIONAL AUTOMATIC PRODUCTION PARTNER Liga Portugal organizes three large competitions each season, all sustained by football of outstanding quality. with 36 professional Portugal’s Football Federation is based in Cidade do Futebol, teams participating, it is a talent platform that projects and Portugal. With a recently opened ‘House of Athletes’ building, the first TV Channel of any F.A., a Football University and other exports some of the sport’s best players worldwide. Liga NOS impressive developments that have been made in recent years, represents the highest level of Portuguese professional football, allows FPF to be considered one of the most successful football bringing together 18 teams who compete amongst themselves federations in the world. Currently Portugal hold the European across 34 game weeks. titles for football, futsal, soccer, as well as nations league and ’s World Cup.

MAILMAN MEDIA PARTNER Headquartered in Shanghai, , Mailman is a global sports SECUTIX SA SESSION SPONSOR digital consultancy and agency. Mailman helps the world’s SecuTix is a Global Technology Provider of a Ticketing leading sports organisations serve their audiences and build their Engagement Platform that helps organisations boost ticket sales businesses. With over 200 experts across the globe, Mailman and enhance audiences’ experience before, during and after live specialises in digital strategy, transformation, social media, events. Our product, SecuTix 360°, is a cloud-based platform that content production and eCommerce. combines ticketing and marketing functionality and is offered as a white-label SaaS service.

MAJOR LEAGUE SOCCER INSTITUTIONAL PARTNER SOCCER HUB MEDIA PARTNER Major League Soccer is the top-flight professional soccer league in the United States and Canada and began play in 1996, shortly Soccer HUB is the world’s leader in online education for soccer after the U.S. hosted the 1994 FIFA World Cup. Now in its 25th experts. Expect the best con-tent, delivered by the best European season in 2020, MLS continues to grow at an explosive rate as the experts in a convenient and attractive format. Dozens of courses league features record-breaking attendance and consumption, with state-of-art subjects that will always be up-dated. Our team an influx of dynamic players, and 20 soccer stadiums. MLS has has dozens of years of experience in the promotion of high-level doubled in size during the past decade and now has 26 clubs sports content. Join us and become a top soccer ex-pert yourself! throughout the United States and Canada, including the newest expansion teams in Miami, Nashville and Cincinnati. SPORTS INTEGRITY GLOBAL ALLIANCE (SIGA) INSTITUTIONAL (USL) INSTITUTIONAL PARTNER SUPPORTER The United Soccer League (USL) is the largest professional soccer SIGA is a worldwide, independent, neutral coalition, led by the organization in North America, possessing nearly a decade of sports industry and supported by key stakeholders. By promoting experience in bringing the world’s game to communities across best practices, universal standards and credible global solutions, the United States and Canada. Overseeing The USL Championship, SIGA is ushering a new era in the governance and integrity USL League One, and USL League Two, the organization is built of sport. The mission of SIGA is to provide global leadership on a proven and recognized model in international football and safeguard the integrity of sport through a set of universal and counts more than 100 clubs in its membership.Based in standards on good governance, financial integrity, sports betting Tampa, Fla., the USL has grown over the past decade into a integrity and youth development and protection. model organization with strong corporate partnerships, stable organizational leadership, and a dedicated staff that provides outstanding support to member clubs and outside partners.

STATSPORTS INSTITUTIONAL SUPPORTER STATSports are the new global leaders in GPS sports performance analysis, combining cutting-edge technology, with revolutionary sport science and first-class client support. The first GPS WORLD ASSOCIATION INSTITUTIONAL wearable to receive FIFA’s highest award for data accuracy, PARTNER reliability, and consistency, STATSports’ Apex technology is The World Freestyle Football Association (WFFA) is the world utilised by elite clubs such as Liverpool, City, PSG, governing body for Freestyle Football. With a network spanning and Juventus, and international federations such as England, 114 countries, the organisation manages the official world Germany, and . rankings, competitions and educational programmes that deliver life and academic skills through freestyle. The sport receives over 80 million video views every month of the year and is regularly utilised by brands as a medium to engage consumers at live events and online. Follow all activities of the Association on social media platforms @theWFFA. All you need is a ball! TEAMWORKS PRESENTING PARTNER Teamworks is the global leader in athlete engagement, empowering more than 3,000 sports organizations around the world to better connect and collaborate by simplifying their internal processes. Establishing centralized communication and WSC SPORTS TECHNOLOGIES PRESENTING PARTNER logistics-coordinating through the Teamworks Player App, players WSC Sports’ platform generates personalized sports videos and staff benefit from instant, real-time updates, and centralized for every digital platform and every sports fan - automatically scheduling. Based in Durham, North Carolina, and established in and in real-time. Currently being used by leading media rights 2004, Teamworks was created for athletes, by athletes, to instill owners such as NBA, MLS, FIBA, Australia, WarnerMedia, a culture of communication and accountability for more than 100 Discovery, Bleacher Report, and many others, WSC Sports’ elite professional organizations. platform utilizes advanced AI and Machine Learning technologies to analyze live sports broadcasts, identify each and every event that occurs in the game, create customized short-form video content and publish to any digital destination. This enables partners to instantly generate and distribute professionally TELEMUNDO DEPORTES SESSION SPONSOR edited personalized clips and videos on a large scale, to engage Telemundo Deportes is the U.S. leading sports brand and audiences and maximize video monetization opportunities. destination for the Biggest, Best Global Sports programming in Spanish-language. The recent addition of season-long coverage of the NFL and Chivas de Guadalajara – which marks the return of Mexican league soccer to Telemundo since 2015 – boosts Telemundo Deportes’ wide roster of programming that also includes two of the world’s most popular sporting events: the FIFA World Cup™ through 2026 and the Olympic Games through 2032. In addition, Telemundo Deportes broadcasts comprehensive Spanish-language coverage of the Premier League and FIFA World Cup™ CONCACAF qualifying matches for most of the region, including the Mexico and USA national teams’ away matches. Telemundo Deportes is also home to “Boxeo Telemundo,” the #1 boxing program in Spanish, among other recognized sports properties. Telemundo Deportes and NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

US SOCCER FEDERATION INSTITUTIONAL PARTNER As the governing body of soccer in all its forms in the United States, U.S. Soccer has played an integral part in charting the course for the sport in the USA for more than a century. Over the past thirty years, soccer in the US has evolved significantly under the Federation’s guidance. The men’s team have become regular participants at the FIFA World Cup, reaching the quarter finals in 2002. US Soccer have become a world leader in women’s soccer at every level, and the U.S. WNT has won three FIFA Women’s World Cups and four Olympic Gold Medals. EXHIBITORS

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