CONFERENCE BROCHURE SOCCEREX CONNECTED Soccerex Connected is the world’s premier online football business event. In its 25th year, Soccerex hosted its 49th major event — Soccerex Connected — a truly global conference, virtually bringing together the very top football business leaders from around the world for one of 2020’s largest industry gatherings. Hosted entirely online, over 200,000 hours of content were consumed across 5 days, with panels, debate, and networking covering topics ranging from governance, media, commercial, performance, stadia, and social issues — in the age of COVID-19, and beyond. Soccerex Connected will return in February 2021, back by popular demand. It will once again provide an unparalleled platform for the football family worldwide to reunite, forge new relationships, strengthen existing ones and gain additional understanding of how football is changing. We will once again be dedicating an entire day to each main conference stream; Governance, Law and Finance; Stadium and Event Operations; Performance, Medical and Analytics; Commercial, Marketing and Broadcast. HIGHLIGHTED SPEAKERS JAVIER TEBAS JUAN CARLOS RODRIGUEZ CRISTIANO EIRALE CHRISTIAN LAU CLARKE CARLISLE PHILIPPE MOGGIO DAMIAN WILLOUGHBY PRESIDENT PRESIDENT OF SPORTS MEDICAL CO-ORDINATOR CHIEF TECHNICAL OFFICER MENTAL HEALTH & GENERAL SECRETARY CEO LALIGA UNIVISION PARIS SAINT-GERMAIN LOS ANGELES FC WELLBEING CONSULTANT CONCACAF CITY FOOTBALL GROUP INDIA HOWARD WEBB JASON ROBERTS EMMANUEL MEDEIROS HENRY WINTER JURGEN MAINKA MAGDA POZZO LYSON ZULU GENERAL MANAGER DIRECTOR OF FOOTBALL CEO CHIEF FOOTBALL WRITER FOUNDER & CEO, PULSE SPORTS MARKETING STRATEGIC TECHNICAL DIRECTOR PRO REFEREES DEVELOPMENT, CONCACAF SIGA THE TIMES AND ENTERTAINMENT CO-ORDINATOR, UDINESE ZAMBIA FA ENIOLA ALUKO KELLY SIMMONS LAURA GEORGES KEN SCOTT LAILA MINTAS SPORTING DIRECTOR WOMEN’S PROFESSIONAL GAME SECRETARY GENERAL HEAD OF INSPECTORATE CEO ASTON VILLA WOMEN FC DIRECTOR, THE FA FRENCH FOOTBALL FEDERATION SGSA PLAYUP MOON JAVAID PANAGIOTIS ARONIADIS STILYAN PETROV SAMEER PABARI CSO NEW MEDIA DIRECTOR FOUNDER MANGING DIRECTOR - SAN FRANCISCO 49ERS PAOK FC PLAYER4PLAYER INTERNATIONAL MEDIA, NFL CLAIRE BLOOMFIELD MICHAEL JACOBS KATIE SCALLAN BORIS GARTNER HEAD OF WOMEN’S FOOTBALL GENERAL MANAGER CMO CEO ECA NASHVILLE SC HOUSTON DYNAMO LALIGA NORTH AMERICA CONFIRMED ATTENDEES DAY 1: Presenting Partner: GOVERNANCE, LAW & FINANCE Johan Cruyff Institute 12:00-12:45 GMT 16:00-16:45 GMT THE VIEW FROM THE TOP CHANGING OFFSIDE TO KEEP FANS ONSIDE 2020 has been the most turbulent and tumultuous year the Technology such as VAR has brought great advances and an football world has ever seen. We will sit down with the very top overall positive impact on correcting decisions, but has thrown of the footballing ladder and discuss how they righted the ship the need to adapt the laws of the game to reflect a sport that and are steering the game through the choppiest of waters now moves at breakneck speed when live, and super slow mo before a huge year for major tournaments. freeze frame in review. We will hear what changes governing bodies are instituting to deal with these issues. JAVIER TEBAS, LALIGA / JUAN CARLOS RODRIGUEZ, UNIVISION DEPORTES HOWARD WEBB, PRO REFEREES / BEN GROSSMAN, MINNESOTA UNITED & ANGEL CITY / JEFF AGOOS, MAJOR LEAGUE SOCCER / ALEXI LALAS, FOX SPORTS 13:00-13:45 GMT FOOTBALL IS BIG BUSINESS NOW. ISN’T IT? 17:00-17:45 GMT Football is often referred to in the media as being a big business, QUOTAS? WHERE WE’RE GOING, WE DON’T NEED QUOTAS but how many facets of normal business does it exhibit? And 2020 has been a standout year for social action, and has thrust how many of those facets should it really aim for? The question equality into the spotlight with the fight against discrimination of will also be raised of whether football should aim to be a all forms being ever present. This panel will debate what equality big business, or service the needs of its community above actually looks like, how we’ll know when we’ve reached an equal commercial gain? state and how inclusion of new communities can avoid feeling like the exclusion of existing ones. MARTIN SEMMENS, SOUTHAMPTON / SIMON BALZAGETTE, GVS / TOM VERNON, RIGHT TO DREAM / DANIEL CRAVO, CRAVO PASTL & BALBUENA LAWYERS / TREVOR WATKINS, PINSENT MASONS EBRU KOKSAL, WOMEN IN FOOTBALL / EDLEEN JOHN, THE FA / EVAN WHITFIELD, SCHILLER 14:00-14:45 GMT DUCANTO & FLECK LLP / JON HOLMES, SKY SPORTS & SPORTS MEDIA LGBT+ DEVELOPING THE GAME WORLDWIDE; WITH OR WITHOUT EUROPEAN AID 18:00-18:45 GMT How sustainable is the much established process of funnelling HISTORY OF WORLD CUPS FROM 1930 - THE ORIGINS of talent to Europe? Is this still as mutually beneficial as it has & LEGACY OF “THE BEAUTIFUL GAME” once been and how close are we for nations to keep their stars Reliving the celebrated past and origins of the FIFA World Cup in house? We will discuss football as a star driven game, and how 1930, and the twists and turns that’s made the World Cup the other leagues can catch up and continue their growth in a space most celebrated sporting event in the world. so crowded. ALDO MAZZUCHELLI, UNIVERSIDAD DE LA REPUBLICA / PETRA TABARELLI, INDEPENDENT FOOTBALL RICARDO LEAO DE ANDRADE, BRAZILIAN FOOTBALL CONFEDERATION / HICHAM EL AMRANI, HE A HISTORIAN / ESTEBAN BERKERMAN, ENTRE TIEMPOS / MAX GEHRINGER, MEMOFUT / JAMES SPORTS / JASON ROBERTS, CONCACAF / STEVE BLUES, GOAL AFRICA BROWN, 1930 WORLD CUP CONFERENCES & EVENTS / LORENZE JALABERT, LIMOGES UNIVERSITY 15:00-15:45 GMT PLAYING BOTH SIDES: MULTI-SPORT OWNERSHIP The increase in organisations looking to own multiple teams is a sensible business strategy for efficiency and knowledge sharing. Parallels in goals, financing and management can be found across sports. In this panel we will explore how top teams from the world’s biggest sports leagues have learnt and thrived from each other’s advice and expertise. DAMIAN WILLOUGHBY, CITY FOOTBALL GROUP INDIA / FRANCISCO LOPEZ, KAPITAL FOOTBALL GROUP / HARITZ KEREJETA, ALAVES BASKONIA GROUP / ANTONIO DI CIANNI, KPMG DAY 2: Presenting Partner: STADIUM & EVENT OPERATIONS Musco Lighting 12:00-12:45 GMT 16:00-16:45 GMT ORGANISED FUN INCREASING CONSUMPTION WHILST REDUCING With several major tournaments intra and inter-continental INTERACTION tournaments upcoming - delayed EUROs, Copa America, Gold As stadiums welcome back fans how do you drive sales of food, Cup, Olympic football and the 2022 World Cup, not to mention drink and merchandise whilst limiting human contact points? u17 Women’s World Cup, Futsal etc - this session will investigate what this looks like in the ‘new normal’ and the steps which have been taken to mitigate risks, seeing which ones are likely to work MOON JAVAID, SAN FRANCISCO 49ERS / KEN SCOTT, SPORTS GROUND SAFETY AUTHORITY / PETER and be rolled out elsewhere. SWORDY, LONDON STADIUM / STEVEN ADELMAN, ADELMAN LAW GROUP PHILIPPE MOGGIO, CONCACAF / AMY HOPFINGER, US SOCCER / CHRIS BRYANT, THE FA / SANDER VAN STIPHOUT, JOHAN CRUYFF ARENA / BALÁZS MAKRAY, THE PUSKAS ARENA / JEFF KASSOUF, 17:00-17:45 GMT THE EQUALIZER AR, VR, WHAT ABOUT R? Everyone loves technology and we all spend hours looking at 13:00-13:45 GMT the world through our phones and so the world of VR and AR SAVING THOSE TREES - THE MOVE TO DIGITAL is only going to grow. We will look at the lastest efforts with these technologies to provide a replacement for the matchday TICKETING experience, how they will enhance it when fans return and the As the inexorable shift of life to smartphones continues, why is importance of knowing when to use them, and when to highlight football lagging behind when it comes to ticketing? Is having the real deal around you. your season ticket in your hand that important? CHRISTIAN LAU, & BANC OF CALIFORNIA STADIUM / TYLER WILSON, VANCOUVER WHITECAPS / ROSS REBECCA EDWARD-SYMMONS, SWANSEA CITY FC / JEANENE VALENTINE, INTER MIAMI CF / TOM MOSES, US SOCCER / MORITZ MUECKE, DFL / REBECCA HOPKINS, SPORTS TECH GROUP ROWELL, EVERTON FC / DOMINIC PUTZ, FC KÖLN / DAVID HORNBY, SECUTIX 18:00-18:45 GMT 14:00-14:45 GMT STADIA EVOLUTION FROM 1930 TO 2022 AND STREAMING VIDEO: BRING YOUR FACILITY TO FANS WHAT’S AROUND THE CORNER EVERYWHERE From Montevideo’s mythic FIFA landmark stadium, the Estadio Bring the action at your facility to the world with MuscoVision Centenario, to multipurpose hybrid, entertainment stadiums automated sports broadcasting. This webinar will highlight and the ecologically innovative and sustainable Qatar 2022 the many ways MuscoVision, developed by Musco Lighting, stadiums. Treated within the stadium context is the importance enables your facilities to generate new revenue and expand and relevance of museums and the need to connect history with opportunities by streaming live and recorded games to family, football’s future, along with fan interactivity and interaction. friends, and fans who can watch from anywhere. FABIO MIGUEL LEITE, BENFICA MUSEUM / NICOLAS LOPEZ FAGUNDEZ, MUDE / DR KEVIN MOORE, MATT ELLENBERGER, MUSCOVISION NATIONAL FOOTBALL MUSEUM / UMBERTO PAOLUCCI PIERANDREI, SPORTS MARKETING EXPERT / DJORN BUCHHOLZ, NATIONAL SOCCER HALL OF FAME / SONYA KONDRATENKO, VENEZIA FC / DAVID GOLDBLATT, SPORTS WRITER 15:00-15:45 GMT MORE THAN MATCHDAY Utilising a major asset such as a stadium to only make money on 50 gamedays a year will not be an option as the game looks to recover from a tough year. Given the restrictions in place in many countries, what options exist for stadium managers and operators? Meetings and events? Concerts? Club museums? Here we will see which of the many additional streams have been most stable and successful for clubs of all sizes. SCOTT JENKINS, GREEN SPORT ALLIANCE / ADOLFO ROMERO, HOLLYWOOD PARK SOFI STADIUM / JAVIER LATORRE, VALENCIA CF / MAGDA POZZO, UDINESE / MARK KELLY, BRISTOL SPORT DAY 3: Presenting Partner: PERFORMANCE, MEDICAL & ANALYTICS CellNutrition Sport 12:00-12:45 GMT 16:00-16:45 GMT DEVELOPING FOOTBALLERS IN THE DEVELOPING WORLD MIND OVER MATTER It is a common route for players from the developing world Having a ‘winning mentality’ and being a ‘born winner’ are key to travel to Europe to have a chance to join a top club.