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Market Performances Barometer Status August 2015

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Market Performances Barometer Status August 2015 Market Performances Barometer Status August 2015 Confidential : strictly for Space clients GROSS MEDIA INVESTMENTS EVOLUTION 2 Source: MDB National North South € Mo 2,015.2 1,232.3 782.9 % Region 100% 61% 39% vs YTD 2014 - 1.6% - 0.1% - 3.7% Media (vs YTD 2014) Ecogroups (vs YTD 2014) 9% 3% 7% House Cl. (+ 18%) Beauty (+ 12%) 40% House Eq. (+ 10%) TV (+ 6%) Food (+ 4%) OOH (+ 3%) Transport (+ 0%) 21% Clothing (+ 0%) Retail (+0%) 6% 1% 14% Radio (- 4%) Energy (- 3%) Magazines (- 6%) Health (- 4%) Dailies (- 8%) TV Radio Services (- 11%) Cinema (- 8%) Cinema Internet Telecom (- 13%) Internet (- 13%) Dailies Mag. Petfood (- 26%) Free Press (- 20%) Free Press OOH KEY TV FIGURES 5 Variable Channel Daypart YTD-12 YTD-13 YTD-14 YTD-15 15 vs 14 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 25,5% 26,9% 28,2% 27,5% 97 Total channels (Live + TSV) " 90,9% 90,3% 89,2% 87,3% 98 VHS + DVD player + Blue Ray " 2,4% 2,3% 3,0% 3,9% 131 Audience share TSU (%) (2) Video on demand + Digital recorder " 5,3% 6,2% 6,4% 7,9% 123 Game console and other devices (3) " 1,5% 1,3% 1,4% 0,9% 64 All Channels " 7,8% 9,6% 9,9% 12,0% 122 % Time shift viewing (4) Main Channels (5) " 10,4% 12,0% 13,3% 14,7% 111 Commercial breaks rating vs Main channels (5) - Live " 85 85 87 88 Full daypart rating Main channels (5) - TSV " 22 25 24 27 All TV channels (Live) Total day 124 130 132 124 94 ATV All TV channels (TSV) " 9 11 12 14 117 (Average daily viewing time) All TV channels (Live + TSV) " 133 140 143 137 96 in minutes Other TV Screen Usage " 17 20 23 27 119 Total TV Screen Usage " 150 160 166 164 99 (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (5) : Main channels = VTM + 2BE + Vitaya + VIER + VIJF (6) : Rating index Variable Channel Daypart YTD-12 YTD-13 YTD-14 YTD-15 15 vs 14 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 29,7% 30,7% 31,6% 31,8% 100 Total channels (Live + TSV) " 86,5% 84,4% 82,3% 81,0% 99 VHS + DVD player + Blue Ray " 2,8% 3,7% 5,3% 7,9% 150 Audience share TSU (%) (2) Video on demand + Digital recorder " 9,0% 9,3% 10,0% 9,9% 99 Game console and other devices (3) " 1,8% 2,6% 2,5% 1,2% 47 All Channels " 5,6% 6,9% 8,2% 8,3% 101 % Time shift viewing (4) Main Channels (5) " 5,8% 7,3% 9,1% 9,1% 100 Commercial breaks rating vs Main channels (5) - Live " 89 90 88 90 Full daypart rating Main channels (5) - TSV " 40 39 45 42 All TV channels (Live) Total day 158 160 158 158 100 ATV All TV channels (TSV) " 8 9 11 12 102 (Average daily viewing time) All TV channels (Live + TSV) " 166 169 170 170 100 in minutes Other TV Screen Usage " 32 39 45 48 106 Total TV Screen Usage " 198 208 215 217 101 (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL (6) : Rating index TOP WEBSITES 12 Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panel-based study. Not to be compared ! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site. * : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site KEY RADIO FIGURES 16 7,0 6,0 5,7 5,5 5,0 4,2 4,0 3,0 2,0 1,9 1,4 1,4 1,0 1,0 0,0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie 2014 - Wave 3 2015 - Wave 1 2015 - Wave 2 2014 - Wave 3 6% 6% 15% 25% 24% 8% 5% 11% 2015 - Wave 1 5% 7% 16% 25% 22% 9% 5% 10% 2015 - Wave 2 4% 6% 18% 24% 25% 8% 6% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Radio 1 Radio 2 MNM Stu Bru Q-Music JOE FM Nostalgie Other 700 889 634 600 500 400 300 304 270 230 221 200 173 100 0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie 2014 - Wave 3 2015 - Wave 1 2015 - Wave 2 4,0 3,0 3,0 2,0 1,5 1,4 1,3 1,4 1,4 1,0 1,0 1,0 0,7 0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ 2014 - Wave 3 2015 - Wave 1 2015 - Wave 2 2014 - Wave 3 4% 7% 6% 5% 10% 25% 12% 5% 11% 14% 2015 - Wave 1 3% 10% 10% 8% 8% 25% 9% 6% 12% 12% 2015 - Wave 2 5% 9% 10% 7% 9% 21% 10% 7% 9% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun Radio NRJ Other 800 700 600 500 439 398 400 365 317 331 300 291 256 215 200 165 100 0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ 2014 - Wave 3 2015 - Wave 1 2015 - Wave 2 PRINT CIRCULATION 23 Print Circulation: Number of copies sold/given on an average issue. Quarterly delivery on a 4 quarters moving period. Data’s are either based on “declarations on honour” of publishers or “Cim-authentified” (once a year). Newpapers circulation includes digital sales. KEY OOH FIGURES 27 JCD Superstar 700 205 BP Belgium 800 187 CC Mof Maximix 520 160 BP Cover 600 157 BP Access 500 150 CC Mof Supermix 420 115 CC Mof 16+ 110 TMO Superbowl 92 JCD Prestige 90 3W 57 CC Mof 36 100 50 JCD Booster 460 CC Adshel Maximum 430 JCD Authentic Young 410 JCD Authentic Lady 406 CC Adshel Optimum 375 JCD Taste 362 JCD Conso F1/F2 88 10 CC Adshel Station Contact: [email protected].
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