Market Performances Barometer

Status June 2015

Confidential : strictly for Space clients GROSS MEDIA INVESTMENTS EVOLUTION

2 Source: MDB National North South

€ Mo 1,472.6 894.2 578.4

% Region 100% 61% 39%

vs YTD 2014 - 3.5% - 3.2% - 3.9%

Media (vs YTD 2014) Ecogroups (vs YTD 2014) 9% 3% 7% House Eq. (+ 8%) 41% Beauty (+ 7%) OOH (+ 4%) House Cl. (+ 5%) TV (+ 3%) Transport (+ 5%) 21% Clothing (+ 2%)

6% 1% 14% Radio (- 5%) Food (- 2%) Magazines (- 7%) Health (- 3%) Retail (- 3%) Dailies (- 10%) TV Radio Energy (- 6%) Cinema Internet Internet (- 10%) Services (- 14%) Dailies Mag. Cinema (- 16%) Telecom (- 20%) Free Press (- 24%) Free Press OOH Petfood (- 27%) KEY TV FIGURES

4

Variable Channel Daypart YTD-12 YTD-13 YTD-14 YTD-15 15 vs 14 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 26.9% 28.9% 29.6% 29.4% 99 Total channels (Live + TSV) " 91.1% 90.5% 89.8% 87.7% 98 VHS + DVD player + Blue Ray " 2.3% 2.1% 2.7% 3.7% 139 Audience share TSU (%) (2) Video on demand + Digital recorder " 5.0% 6.1% 6.4% 7.6% 119 Game console and other devices (3) " 1.6% 1.3% 1.2% 1.0% 82 All Channels " 8.0% 9.7% 10.3% 12.2% 118 % Time shift viewing (4) Main Channels (5) " 10.4% 12.1% 13.6% 14.9% 110 Commercial breaks rating vs Main channels (5) - Live " 86 86 87 88 Full daypart rating Main channels (5) - TSV " 24 26 25 26 All TV channels (Live) Total day 129 137 136 130 96 ATV All TV channels (TSV) " 9 12 13 15 115 (Average daily viewing time) All TV channels (Live + TSV) " 138 148 149 145 98 in minutes Other TV Screen Usage " 18 21 22 28 125 Total TV Screen Usage " 155 169 171 173 101

(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (5) : Main channels = VTM + 2BE + Vitaya + VIER + VIJF (6) : Rating index

Variable Channel Daypart YTD-12 YTD-13 YTD-14 YTD-15 15 vs 14 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 31.2% 32.9% 32.8% 33.3% 101 Total channels (Live + TSV) " 86.3% 85.0% 82.2% 81.6% 99 VHS + DVD player + Blue Ray " 2.9% 3.7% 5.2% 7.4% 142 Audience share TSU (%) (2) Video on demand + Digital recorder " 9.0% 8.9% 10.2% 9.9% 97 Game console and other devices (3) " 1.8% 2.4% 2.4% 1.2% 50 All Channels " 5.5% 7.0% 8.4% 7.9% 94 % Time shift viewing (4) Main Channels (5) " 5.8% 7.4% 9.4% 8.5% 90 Commercial breaks rating vs Main channels (5) - Live " 89 90 87 90 Full daypart rating Main channels (5) - TSV " 37 41 42 43 All TV channels (Live) Total day 164 170 162 165 102 ATV All TV channels (TSV) " 8 10 12 12 96 (Average daily viewing time) All TV channels (Live + TSV) " 172 179 174 177 102 in minutes Other TV Screen Usage " 34 40 47 48 103 Total TV Screen Usage " 206 219 221 225 102

(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL (6) : Rating index TOP WEBSITES

11 Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panel-based study. Not to be compared !

CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site.

* : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site

KEY RADIO FIGURES

15 7,0

6,0 6,0 5,2 5,0

4,0 3,8

3,0 2,2 2,0 1,8 1,3 1,3 1,0

0,0

Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie

2014 - Wave 2 2014 - Wave 3 2015 - Wave 1 2014 - Wave 2 6% 7% 15% 26% 23% 9% 5% 9%

2014 - Wave 3 6% 6% 15% 25% 24% 8% 5% 11%

2015 - Wave 1 5% 7% 16% 25% 22% 9% 5% 10%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Radio 1 Radio 2 MNM Stu Bru

Q-Music JOE FM Nostalgie Other 700 713

600

500 487

400 338 300 241 212 225 200 189

100

0

Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie

2014 - Wave 2 2014 - Wave 3 2015 - Wave 1 4,0

3,4

3,0

2,0 1,7 1,4 1,4 1,2 1,2 1,1 1,0 0,8 0,4

0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ

2014 - Wave 2 2014 - Wave 3 2015 - Wave 1 2014 - Wave 2 3% 10% 7% 5% 11% 22% 12% 5% 13% 12%

2014 - Wave 3 4% 7% 6% 5% 10% 25% 12% 5% 11% 14%

2015 - Wave 1 3% 10% 10% 8% 8% 25% 9% 6% 12% 12%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

La 1ère VivaCité Classic 21 Pure FM Bel-RTL

Contact Nostalgie Fun Radio NRJ Other 600 742 556

500

400 383 332 300 290 265 277 224 200 142 100

0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ

2014 - Wave 2 2014 - Wave 3 2015 - Wave 1 PRINT CIRCULATION

22 Print Circulation: Number of copies sold/given on an average issue. Quarterly delivery on a 4 quarters moving period. Data’s are either based on “declarations on honour” of publishers or “Cim-authentified” (once a year). Newpapers circulation includes digital sales.

KEY OOH FIGURES

26 JCD Superstar 700 205 BP Belgium 800 187

CC Mof Maximix 520 160 BP Cover 600 157 BP Access 500 150

CC Mof Supermix 420 115

CC Mof 16+ 110

TMO Superbowl 92

JCD Prestige 90 3W 57

CC Mof 36 100 50 JCD Booster 460

CC Adshel Maximum 430

JCD Authentic Young 410

JCD Authentic Lady 406 CC Adshel Optimum 375

JCD Taste 362

JCD Conso F1/F2 88

10 CC Adshel Station Contact: [email protected]