CIM RADIO STREAM MONITOR a New Server-Side Online Radio Measurement INTRODUCTION
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CIM RADIO STREAM MONITOR A new server-side online radio measurement INTRODUCTION In addition to the Currency Radio Audience Measurement (RAM) study, the CIM offers a new tool dedicated to online radio: the Radio Stream Monitor, which monitors the broadcasting of radios on all streaming platforms, both in Belgium and in the rest of the world on the basis of traffic volumes (and not of users and their profiles). A NEW BORN IN THE CIM AUDIO MEASUREMENT FRAMEWORK CIM RAM CIM Internet NEW CIM Radio Stream = All Audio GfK Gemius Monitor CURRENCY Neuromedia Live Radio FM/DAB ✓ Included - - Over IP (internet protocol) ✓ Included ✓ Included* ✓ Included Audio on demand Podcast/Time shifted - ✓ Included* - Other Audio over IP - - - Method Radio diaries User-side log analysis Server-side log analysis Sample based Traffic on census level Traffic on census level Profile panel based Limit Declared Behavior *Only scripted players Distribution of audio files (not listening) SERVER-SIDE MEASUREMENT PRINCIPLES 1. This study identifies traffic volumes, based on combinations of IP address and user agent, NOT individuals. 2. The data sources are logfiles from streaming servers that list the number of audio streams distributed (but not necessarily listened to). 3. This measurement of Radio-over-IP is exhaustive, as it involves: - All channels (from broadcasters that allow access to their server logfiles) - All events (streams requested and distributed over IP) - On all listening platforms (see next slide…) The study is done by NeuroMedia, a Belgian specialist in streaming measurement. SCOPE OF SERVER-SIDE MEASUREMENT Currently measured (for participating stations) Not measured Live Radio listening (over IP) Audio on demand (TSL, podcasts, …) - Audio via station player or app Other audio over IP - Video* (same audio content) via station player or app - Streaming services (Spotify, Deezer) - Audio via aggregators - YouTube - Audio via other players (WiFi radios, stand alone players, …) Live Radio - Audio or video via Smart TV browser or apps - Via TV channels - AM/FM/DAB+ *Except DPG The split audio/video is available in the dashboard SERVER-SIDE DATA Subscribers can use the NeuroMedia dashboard to analyse : Listening patterns - Evolution of different metrics (# sessions, duration, …) per stations - Relation between metrics (e.g. # sessions by user, time spent by sessions) - Listening curves hour by hour - Distribution of sessions by duration Contacts potential - Number of “active sessions” - On all listening platforms (owned and not owned) ON AVERAGE 755 K ACTIVE SESSIONS ONLINE LISTENING PER DAY (MORE DURING LOCKDOWN), MUCH MORE SUCCESSFULLY IN THE NORTH (76%) Nat 1.000.000 900.000 833.829858.036833.320 790.194 800.000 754.525 South; 24% 700.000 625.404 590.039 600.000 500.000 400.000 300.000 North; 76% 200.000 100.000 0 Jan Feb Mar Apr May Jun avg Source Cim Radio stream Monitor Jan-25th Jun 2020 LISTENING TIME NORTH & SOUTH Cim Radio Stream Monitor CIM RAM: Min/day :Min/day 250 250 196 200 200 158 150 132 150 105 101 101 96 94 96 97 97 100 100 84 84 78 74 77 81 80 50 50 26 16 12 10 0 0 Jan Feb Mar Apr May Jun avg Total Listened Listened via Not Listened Unknown Internet via Internet North South North South Source Cim Radio stream Monitor Jan-25th Jun 2020 Source Cim Ram, 12+, 05:00-229:00, RAM March- June-JulyOctober-November-February2019-2020 RADIO 2 & STUDIO BRUSSEL ARE THE 2 MOST LISTENED RADIOS IN STREAMING AND RADIO 2 AND Q MUSIC IN RAM Top Radio CIM Radio Stream Monitor – Others CIM Ram 0% Klara 2% Market Share ATS 2% WILLY TopRadio 1% Qmusic 1% Others NRJ Qmusic 12% 11% Vlaanderen 12% Radio 1 Joe 0% NRJ 13% Nostalgie NL 9% Vlaander 6% Joe Radio 1 Radio 2 Studio Brussel en 13% 8% 0% 19% 11% Nostalgie Studio MNM (NL) MNM Brussel 10% Radio 2 6% Klara 14% 17% 30% 3% Source Cim Radio stream Monitor Jan-25th Jun 2020 Source Cim Ram, 12+, 05:00-229:00, RAM March-June-JulyOctober-November-February2019-2020 NOSTALGIE & RADIO CONTACT ARE THE 2 MOST LISTENED RADIOS IN STREAMING VS NOSTALGIE & VIVACITE IN THE RAM Cim Radio Stream Monitor – Market CIM Ram Musiq'3 (RTBF) Share ATS Chérie NRJ 2% DH Radio Others 0% 0% 4% 3% DH Radio Others Bel RTL Pure 1% 13% 12% Musiq'3 (RTBF) Nostalgie 2% NRJ 8% (FR) VivaCité 6% Contact FR 18% (RTBF) 14% 8% Classic 21 Radio 10% Contact Nostalgie FR 16% La Première 17% (RTBF) Bel Pure VivaCité 11% RTL 3% 14% 10% Fun Radio Classic 21 Fun Radio La Première 4% (RTBF) Chérie FM Mint Belgique 5% 14% 1% 2% 2% Source Cim Radio stream Monitor Jan-25th Jun 2020 Source Cim Ram, 12+, 05:00-229:00, RAM March-June-JulyOctober-November-February2019-2020 CONCLUSIONS Traffic volumes are not negligible at all ! 754.525 active sessions in average by day (01/01-25/06). These sessions cannot be included in the total radio listening volumes. Given that this study includes radio streaming traffic, these results are in no way comparable to those of the currency CIM RAM study, based on declared data and measures radio listening whatever the source (FM, DAB, Online ...)..