MARKET PERFORMANCES BAROMETER June 2020

1 Gross Media Investments Evolution

2 GROSS MEDIA INVESTMENTS EVOLUTION - Jan-May 2020 NB : No Internet figures in MDB for 2019 & 2020

Market National North South

▪ € Mo 1.124,6 688,9 435,7 ▪ vs YTD-19 - 28,3% - 28,2% - 28,5% ▪ % Region 100% 61% 39%

Media Mix Evol. Media Evol. (vs YTD-19) EcoGroups Evol. (vs YTD-19)

TV Magazines -24% Cleaning -9% 8,1% Health -15% Radio Radio -24% 7,5% Retail -22% 7,7% 0,8% Cinema 8,7% Direct Mail -25% Energy -23% 6,6% 1,4% Services -23% 41,9% Newspapers 6,2% 41,5% -28% TV Telecom -28% Outside: YTD-20 -32% Magazines Inside: YTD-19 Newspapers -29% Equipment Transport -36% Free Local 19,1% OOH -38% Press 19,0% Clothing -42% 0,7% OOH 14,9% Food -43% Cinema -57% 0,4% Beauty -46% Direct Mail 15,7% Free Local Press -57% Petcare -53%

Source: MDB/Nielsen (Gross ratecard value) 3 MDB TOP 30 ADVERTISERS - Jan-May 2020 NB : No Internet figures in MDB for 2019 & 2020

Rank ADV.GROUP Gross Inv. vs YTD-19 Rank ADV.GROUP Gross Inv. vs YTD-19 1 COLRUYT GROUP 42,1 102 16 GROUPE 3 SUISSES 8,3 100 2 PROCTER & GAMBLE BENELUX 36,2 83 17 FERRERO 8,3 57 3 D'IETEREN GROUP 20,2 61 18 LOTERIE NATIONALE 8,3 90 4 AHOLD DELHAIZE 19,4 100 19 LIDL & CO 8,2 127 5 PSA GROUPE 15,5 55 20 NETHYS 8,2 119 6 UNILEVER 13,6 58 21 BMW GROUP BELGIUM 7,7 124 7 TELENET GROUP HOLDING 13,0 79 22 PEPSICO 7,3 118 8 PROXIMUS GROUP 12,0 55 23 THE COCA-COLA COMPANY 7,1 35 9 RENAULT-NISSAN ALLIANCE 11,9 84 24 NESTLE GROUP 7,0 129 10 RECKITT & BENCKISER 11,8 55 25 AS WATSON 6,8 86 11 ALDI 11,7 143 26 BEIERSDORF 6,8 76 12 ORANGE 10,3 85 27 L'OREAL GROUP 6,3 49 13 THE WALT DISNEY COMPANY 9,0 79 28 HENKEL 6,3 111 14 CARREFOUR GROUP 8,5 60 29 PERRIGO 6,0 91 15 VINTED 8,4 52 30 MONDELEZ INTERNATIONAL 5,7 56

Source: MDB / Nielsen Gross investments in € Mo (only commercial companies, internet not included) 4 Key TV figures

5 Key TV figures North - Jun-20

CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - no commission) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Jun-20 YTD Jun-20 YTD Jun-20 YTD

VTM PRP 18-54 4,8 7,3 22,1 25,5 1.102 833

Q2 PRP 18-44 1,5 1,8 8,4 7,2 1.060 797

VITAYA PRP 18-54 1,2 1,3 5,6 4,4 687 602

CAZ MEN 18-54 0,7 0,6 3,7 2,3 Package Package

VIER PRP 18-54 1,8 3,2 8,2 11,3 1.422 987

VIJF PRP 18-54 1,3 1,7 5,9 6,0 1.095 770

ZES PRP 18-54 0,6 0,6 2,7 2,2 Package Package

Total TV PRP 18-54 21,7 28,6

Total TV PRP 18-44 18,4 24,8

Total TV MEN 18-54 18,3 23,6

Source: CIM TV - Live +7 including guests 6 Key TV indexes North - Jun-20

RATING AUDIENCE SHARE C/GRP MARKETING vs P-1 vs P-1 CHANNEL vs Channel's Objective TARGET 17:00-23:00 17:00-23:00 Jun-20 YTD Jun-20 YTD Jun-20 YTD

VTM PRP 18-54 93 110 97 105 108 94

Q2 PRP 18-44 131 104 139 100 111 96

VITAYA PRP 18-54 85 93 88 89 82 82

CAZ MEN 18-54 174 115 177 108 Package Package

VIER PRP 18-54 74 94 78 90 135 101

VIJF PRP 18-54 104 105 109 101 127 96

ZES PRP 18-54 113 111 120 105 Package Package

Total TV PRP 18-54 96 105

Total TV PRP 18-44 94 104

Total TV MEN 18-54 99 105

Source: CIM TV - Live +7 including guests 7 Time Shift Viewing & Other TV Screen Usage Evolution - NORTH Period: Jan-Jun - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2015) / Live +7 including guests (2016+)

Variable Channel Daypart YTD-17 YTD-18 YTD-19 YTD-20 20 vs 19

Rating (%) TSU (Total Screen Usage) (1) 17-23:00 29,0% 29,1% 28,7% 31,8% 111

Total channels (Live + TSV) " 86,0% 83,8% 82,1% 79,6% 97 VHS + DVD player + Blu-Ray " 3,9% 3,6% 2,5% 2,4% 96 Audience share TSU (%) (2) Video on demand + Digital recorder " 8,8% 11,2% 13,9% 16,6% 119 Game console and other devices (3) " 1,2% 1,4% 1,6% 1,5% 95

All Channels " 24,3% 25,4% 29,7% 32,9% 111 % Time shift viewing (4) Main Channels (5) " 27,3% 29,7% 33,5% 36,5% 109

Commercial breaks rating Main channels (5) - Live " 87 86 87 87 vs full daypart rating Index Main channels (5) - TSV " 30 34 35 37

All TV channels (Live) Total day 109 107 97 102 105 ATV All TV channels (TSV) " 30 31 33 39 118 (Average daily viewing time) All TV channels (Live + TSV) " 139 138 131 141 108 in minutes Other TV Screen Usage " 30 35 37 47 127 Total TV Screen Usage " 169 173 168 189 112

(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage, (2) : as % of total screen usage rating, (3) : camera, PC, etc…, (4) : as % of total channels viewing (guests included), (5) : Main channels = VTM + Q2 + Vitaya + VIER + VIJF 8 Key TV figures South - Jun-20

CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - with comm.) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Jun-20 YTD Jun-20 YTD Jun-20 YTD

RTL-TVI PRP 18-54 6,6 7,5 27,9 27,3 686 663

Club-RTL MEN 18-54 0,9 1,0 5,1 5,2 1.107 1.063

Plug-RTL ALL 15-34 0,5 0,7 4,0 4,3 704 649

TF1 PRP 18-54 3,1 3,5 12,9 12,9 571 511

La Une PRP 18-54 3,4 4,2 14,4 15,5 711 645

La Deux PRP 18-54 1,1 1,5 4,5 5,3 887 604

AB3 PRP 18-44 1,2 1,7 6,2 7,3 845 755

TTV PRP 18-54 23,7 27,3

TTV PRP 18-44 19,4 23,4

TTV ALL 15-34 13,4 15,6

TTV MEN 18-54 17,4 19,9

Source: CIM TV - Live +7 including guests 9 Key TV indexes South - Jun-20

RATING AUDIENCE SHARE C/GRP MARKETING vs P-1 vs P-1 CHANNEL vs Channel's Objective TARGET 17:00-23:00 17:00-23:00 Jun-20 YTD Jun-20 YTD Jun-20 YTD

RTL-TVI PRP 18-54 117 104 114 103 97 83

Club-RTL MEN 18-54 78 72 82 75 152 122

Plug-RTL ALL 15-34 89 102 90 102 109 85

TF1 PRP 18-54 133 115 130 115 96 76

La Une PRP 18-54 105 113 102 113 124 97

La Deux PRP 18-54 72 105 70 105 160 96

AB3 PRP 18-44 78 66 78 66 152 117

TTV PRP 18-54 103 100

TTV PRP 18-44 99 101

TTV ALL 15-34 98 100

TTV MEN 18-54 95 96

Source: CIM TV - Live +7 including guests 10 Time Shift Viewing & Other TV Screen Usage Evolution - SOUTH Period: Jan-Jun - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2015) / Live +7 including guests (2016+)

Variable Channel Daypart YTD-17 YTD-18 YTD-19 YTD-20 20 vs 19

Rating (%) TSU (Total Screen Usage) (1) 17-23:00 33,3% 32,6% 32,1% 35,2% 110

Total channels (Live + TSV) " 78,7% 76,0% 73,8% 67,7% 92 VHS + DVD player + Blu-Ray " 7,1% 6,6% 5,0% 3,9% 79 Audience share TSU (%) (2) Video on demand + Digital recorder " 13,4% 16,7% 20,2% 27,2% 134 Game console and other devices (3) " 0,7% 0,8% 1,0% 1,2% 120

All Channels " 18,1% 20,5% 21,6% 24,2% 112 % Time shift viewing (4) Main Channels (5) " 19,8% 21,2% 21,9% 24,9% 114

Commercial breaks rating Main channels (5) - Live " 88 84 88 89 vs full daypart rating Index Main channels (5) - TSV " 51 50 51 51

All TV channels (Live) Total day 144 133 129 123 96 ATV All TV channels (TSV) " 27 27 29 32 112 (Average daily viewing time) All TV channels (Live + TSV) " 171 160 157 155 99 in minutes Other TV Screen Usage " 54 59 65 88 135 Total TV Screen Usage " 225 220 222 243 109

(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL 11 Top websites

12 Key Digital Figures - TOP BELGIAN WEBSITES - Jun-20

Rank Website Monthly Net Reach # Rank Website Monthly Net Reach #

1 HLN.be 3.168.648 11 Le Soir 1.639.512 2 Nieuwsblad 3.046.512 12 Flair 1.534.848 3 VRT 2.367.204 13 Sudpresse Editions Digitales 1.505.112 4 RTBF.be 2.215.584 14 De Standaard 1.495.956 5 Sudinfo 2.159.556 15 Gazet van Antwerpen 1.344.840 6 2dehands.be/2ememain.be 2.151.660 16 L'Avenir.net 1.295.196 7 Immoweb 2.054.388 17 La Libre.be 1.283.940 8 RTL.be 1.852.284 18 De Morgen 1.248.156 9 DH.be 1.818.264 19 Vlan.be 1.209.600 10 Knack/Le Vif 1.796.592 20 Buienradar 1.175.832

Source: CIM internet 13 Key Radio figures

14 KEY RADIO FIGURES NORTH Average break rating (%) on ALL 18-44 - 07:00-19:00

4,4 4,2 4,0 3,9 3,8 3,7 3,7 3,5 3,2

1,9 1,9 1,8 1,7 1,5 1,4 1,3 1,2 1,2 1,1 1,2 0,9

Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie

2019 - Jul-Oct 2019 - Sep-Dec 2019-2020 - Nov-Feb

Source: CIM RAM NB: CIM Rule - Any media planning processing must be carried out on the cumulative data of the last three waves 15 KEY RADIO FIGURES NORTH Audience Shares (%) on ALL 18-44 - 07:00-19:00

2019 - Jul-Oct 5% 7% 18% 20% 24% 10% 6% 11%

2019 - Sep-Dec 6% 8% 19% 22% 19% 10% 6% 10%

2019-2020 - 7% 8% 21% 19% 17% 9% 6% 13% Nov-Feb

Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Other

Source: CIM RAM NB: CIM Rule - Any media planning processing must be carried out on the cumulative data of the last three waves 16 KEY RADIO FIGURES SOUTH Average break rating (%) on ALL 18-44 - 07:00-19:00

2,8 2,6

2,2

1,8 1,8 1,6 1,5 1,5

1,2 1,3 1,0 1,0 1,0 0,8 0,9 0,7 0,7 0,7 0,7 0,7 0,6 0,6 0,7 0,5 0,4 0,3 0,3

La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ

2019 - Jul-Oct 2019 - Sep-Dec 2019-2020 - Nov-Feb

Source: CIM RAM NB: CIM Rule - Any media planning processing must be carried out on the cumulative data of the last three waves 17 KEY RADIO FIGURES SOUTH Audience Shares (%) on ALL 18-44 - 07:00-19:00

2019 - Jul-Oct 3% 6% 5% 5% 6% 24% 13% 11% 11% 15%

2019 - Sep-Dec 3% 6% 8% 4% 6% 21% 13% 12% 9% 19%

2019-2020 - 3% 7% 8% 7% 6% 18% 15% 14% 6% 16% Nov-Feb

La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie NRJ Fun Radio Other

Source: CIM RAM NB: CIM Rule - Any media planning processing must be carried out on the cumulative data of the last three waves 18 Print Circulation

19 Key Print Figures - Newspapers/Magazines circulation

Print Circulation:

Number of copies sold/given on an average issue. Yearly delivery. “Cim-authentified” datas. Includes digital sales.

Source: CIM Press Brand Report 20 Key Print Figures - Newspapers Circulation - Year 2019 (Paid + Free - digital sales included)

Digital Digital NORTH Circulation vs 2018 vs 2018 SOUTH Circulation vs 2018 vs 2018 Part Part

Het Laatste Nieuws 241.934 94 11% 130 L'Avenir 75.269 97 12% 112 Het Nieuwsblad 211.680 96 8% 119 Sud Presse 73.425 100 17% 175 De Standaard 104.821 101 30% 118 Le Soir 65.104 113 36% 193 Het Belang van Limburg 86.448 97 11% 132 La Libre Belgique 37.562 106 30% 133 Gazet van Antwerpen 76.496 94 12% 134 La DH 34.993 95 17% 129 De Morgen 47.491 92 40% 110 L'Echo 16.679 102 50% 108 De Tijd 45.857 104 46% 107 Grenz Echo 9.667 98 8% 123

Total North 814.727 96 17% 120 Total South 312.699 102 23% 148

Sources: CIM Press Brand Report (2018 = CIM authentified, 2019 = stated) 21 Key Print Figures - Magazines Circulation - Year 2019 (Paid + Free - digital sales included)

NL-speaking FR-speaking Both languages TOTAL Categories Circulation vs 2018 Circulation vs 2018 Circulation vs 2018 Circulation vs 2018

Television 596.383 94 372.608 93 968.991 94 Women 339.379 98 154.878 92 494.257 96 Business & News 105.989 103 131.979 97 51.365 88 289.333 98 Generation (Youth/Senior) 14.571 93 119.560 98 134.131 97 Build & Deco 36.674 91 26.853 99 28.294 74 91.821 87 Men 29.404 89 14.965 92 31.111 71 75.480 81

TOTAL 1.107.829 96 715.854 94 230.330 88 2.054.013 94

Sources: CIM Press Brand Report (2018 = CIM authentified, 2019 = stated) 22 Out Of Home Ratings

23 OOH Ratings - Street furniture & Stations VRP’s* per day (National) on ALL 18-54

JCD - VIP 3 SOV 15 130 JCD - VIP 1 SOV 15 120 JCD - VIP Paper 116 CCB - Adshel Live 2803 109 CCB - Adshel Live 2503 98 CCB - Adshel Prime 55 PBF - BeStation 600 - A 44 PBF - Mixed Journey Pack 33 PBF - BeStation A Brussels 22 PBF - BeStation Limited - A1 21 CCB - City Play 21 JCD - Metro Digital SOV 16.67 18 PBF - BeStation A North 16 PBF - Digital National Network 14 PBF - BeStation A South 6 JCD - Metro Center 1 4 VRP/day 18-54

Source: CIM Traffic Outdoor Survey 2020-02 / * : Visibility adjusted Rating Point 24 OOH Ratings - Panoramic & Classic billboards VRP’s* per day (National) on ALL 18-54

BP - Grand Slam 1200 86

JCD - Dynamic VRP 85

JCD - Dynamic Cover 82

BP - Grand Slam 1000 80

BP - Elite 800 80

BP - Grand Slam 900 77

BP - Elite 600 72

BP - Bel 800 67

JCD - Dynamic 700 66

BP - Bel 600 60

CCB - MOF 600 59

JCD - Dynamic 500 47

JCD - Prestige 23

CCB - MOF 100 20

BP - Panoramic 8 VRP 18-54 /day

Source: CIM Traffic Outdoor Survey 2020-02 / * : Visibility adjusted Rating Point 25