MARKET PERFORMANCES BAROMETER June 2020
MARKET PERFORMANCES BAROMETER June 2020 1 Gross Media Investments Evolution 2 GROSS MEDIA INVESTMENTS EVOLUTION - Jan-May 2020 NB : No Internet figures in MDB for 2019 & 2020 Market National North South ▪ € Mo 1.124,6 688,9 435,7 ▪ vs YTD-19 - 28,3% - 28,2% - 28,5% ▪ % Region 100% 61% 39% Media Mix Evol. Media Evol. (vs YTD-19) EcoGroups Evol. (vs YTD-19) TV Magazines -24% Cleaning -9% 8,1% Health -15% Radio Radio -24% 7,5% Retail -22% 7,7% 0,8% Cinema 8,7% Direct Mail -25% Energy -23% 6,6% 1,4% Services -23% 41,9% Newspapers 6,2% 41,5% -28% TV Telecom -28% Outside: YTD-20 -32% Magazines Inside: YTD-19 Newspapers -29% Equipment Transport -36% Free Local 19,1% OOH -38% Press 19,0% Clothing -42% 0,7% OOH 14,9% Food -43% Cinema -57% 0,4% Beauty -46% Direct Mail 15,7% Free Local Press -57% Petcare -53% Source: MDB/Nielsen (Gross ratecard value) 3 MDB TOP 30 ADVERTISERS - Jan-May 2020 NB : No Internet figures in MDB for 2019 & 2020 Rank ADV.GROUP Gross Inv. vs YTD-19 Rank ADV.GROUP Gross Inv. vs YTD-19 1 COLRUYT GROUP 42,1 102 16 GROUPE 3 SUISSES 8,3 100 2 PROCTER & GAMBLE BENELUX 36,2 83 17 FERRERO 8,3 57 3 D'IETEREN GROUP 20,2 61 18 LOTERIE NATIONALE 8,3 90 4 AHOLD DELHAIZE 19,4 100 19 LIDL & CO 8,2 127 5 PSA GROUPE 15,5 55 20 NETHYS 8,2 119 6 UNILEVER 13,6 58 21 BMW GROUP BELGIUM 7,7 124 7 TELENET GROUP HOLDING 13,0 79 22 PEPSICO 7,3 118 8 PROXIMUS GROUP 12,0 55 23 THE COCA-COLA COMPANY 7,1 35 9 RENAULT-NISSAN ALLIANCE 11,9 84 24 NESTLE GROUP 7,0 129 10 RECKITT & BENCKISER 11,8 55 25 AS WATSON 6,8 86 11 ALDI 11,7 143 26 BEIERSDORF 6,8 76
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