24 February 2011

week 08

The reinvention of Club RTL How RTL ’s number two channel is being modernised

United Kingdom FremantleMedia and Random Destination RTL heads House produce children’s formats for southern

Netherlands Belgium Radio 538 looks for RTL-TVI portrays Guus Meeuwis’ supporting act the ‘real’ Dr House the RTL Group intranet week 08

24 February 2011

week 08

Cover: Stéphane Rosenblatt, Director of Television, RTL Belgium

The reinvention of Club RTL 2 How RTL Belgium’s number two channel is being modernised

United Kingdom France FremantleMedia and Random Destination RTL heads House produce children’s formats for southern Spain

Netherlands Belgium Radio 538 looks for RTL-TVI portrays Guus Meeuwis’ supporting act the ‘real’ Dr House the RTL Group intranet week 08

“As strong and diverse as possible” RTL Belgium’s Director of Television Stéphane Rosenblatt talks about the evolving Belgian family of channels. Club RTL’s new slogan: Make your choice! Belgium - 17 February 2011

What is the strategy of RTL Belgium? Over the years RTL Belgium has created a strong, tight-knit, complementary family.

Strong, because it is the clear leader in the French-speaking market in Belgium, which may be small at 4 million people, but is fiercely competitive because it is also open to French channels. Consequently, the Belgian market poses a real challenge, but this did not prevent RTL Belgium from proudly attaining a combined prime time audience share of 34 per cent in 2010.

Tight-knit because our family is full of team spirit. All our teams, whether involved in production or programming, have a transversal culture. In Belgium, RTL happily switches between radio and television and back again. Put simply, we multitask. Just like our dynamic presenter Jean-Michel Zecca, who for the past 20 years has presented a famous radio programme, Beau Fixe, aired on Bel RTL, but is entirely at ease combining that with fronting the TV game show Septante et Un, which airs at 18:30 every weekday evening on RTL-TVI.

And complementary, because RTL Belgium sets out to reach a wide audience and appeal to all kinds of viewers across its family of channels. So we have to try and satisfy everyone, and the job I and my fantastic team face is to offer viewers programmes they will really enjoy and keep them glued to their sofas. Consequently, the range of programmes we offer must be as strong and diverse as possible. So every year we make an optimal effort for our viewers. Sandrine Dans, presenter of 100% Club

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Tell us about your channels. For this reason, we decided to modernise Clearly, RTL-TVI is our flagship channel, Club RTL, to ensure that it is strong enough to occupying a dominant position: it is our general- retain its standing as a major channel, behind interest channel for family viewers. It weathered RTL-TVI. Specifically this means that today, the 2008 crisis very well and is flattening its more than ever, we are strengthening our rivals at all levels and in all target groups. So partnerships and counting on our major brands, RTL-TVI is the heavyweight on the Belgian which have great added value. By way of an audiovisual scene, both in and example, we are shoring up our historical entertainment. Alongside it and complementing partnership with Disney for cartoons and with it we have the channels Club RTL and Plug the Champions League in sport. Where comedy RTL. Plug RTL is aimed primarily at 15 to is concerned, is a key brand for 34-year-olds. Club RTL, forming an integral part of our identity.

Today, since we must So we are going to never rest on our refocus on the core laurels, we are on elements of our the way to strategi- success: the brands cally repositioning our and partnerships that channel Club RTL and make us what we are. are launching a new In other words, there slogan: “Club RTL – will be no revolution Make your choice!” here, but a reaffirma- Actually, at the end of tion of what and who 2010 we decided to we are. That said, we freshen up Club RTL, have also set to work which is why at the 100% Club, an in-house production, in two areas: access start of the year we designed to modernise the access prime time prime time and started slowly piecing together our new pro- evenings. During access prime time we are gramming strategy. Since we do not want to dropping the US series like Hanna Montana scare away our viewers, we merely tweaked the and replacing them with our own production, schedule, introducing a few new programmes 100% Club, a magazine by Sandrine Dans, who for them. Now, though, we are stepping up our is very highly rated in Belgium. Every weekday promotion of the channel by launching a major at 18:30, 100% Club covers events and devel- marketing campaign. opments that are shaping society and impacting on daily life. Lined up for 100% Club are reports Can you tell us a little more about Club RTL? on well-being, practical aspects of life, beauty, Complementing RTL-TVI, Club RTL’s destiny unusual topics, cookery and the very latest has never been to be a small channel: right trends. As for the evening, we are updating the from the outset it sought to bring its full weight fiction on offer. to bear on the market and also become a big channel with attractive programmes. Its morning How have viewers responded so far? schedule includes children’s programmes, Well, we have made these changes gradually, while its afternoon fare comprises accompanied and remember we are not altering anything viewing, for example programmes watched by fundamental about the channel, just moving adolescents together with their mothers. In the in a new direction. We are communicating evening, Club RTL either airs major sporting this shift over the next few days via a screen- events, such as Champions League football, or based self-promotion campaign, as well organises themed evenings of fiction. as via an image campaign on the radio, on television, in the cinema and in the press. For years this model has worked very well, but It will be impossible to miss it! today – having been hit by the crisis – some changes need to be made because our rivals, especially AB2 and the second public channel, have started to attack us on our own territory.

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A RTL veteran Stéphane Rosenblatt is a ‘home-grown’ talent who has been with RTL Belgium for over 25 years already. He joined RTL as a reporter back in 1985, then went off to open the company’s Paris office in rue Bayard, where he became RTL Belgium’s resident Paris correspondent, covering the 1988 presidential election. In 1991 he returned to Belgium to participate in the launch of the general-interest radio station Bel RTL and become its editor-in-chief. In 1993, he returned to the world of television to head the editorial team at RTL-TVI. In 2002, he added the job of editor-in-chief of the 13:00 and 19:00 news broadcasts and also became director of information. He was in charge of the news when the paedophile story centred around Marc Dutroux made waves worldwide. He also has very clear memories of the terrorist attacks on 11 September 2001, for it was at that moment that RTL-TVI overtook its state-run rivals to become the leading news broadcaster – a leadership it has retained ever since. This firmly established Rosenblatt’s reputation, and backed by a team of professionals he lent his pedigree to RTL-TVI’s TV news. First and foremost, that news is independent, the word for which the “I” in RTL-TVI Stéphane Rosenblatt stands for. Being a massive fan of television as a medium in the broader sense, Rosenblatt says he adores content of every kind. In 2003, he was appointed director of television. Being a master programmer, he likes reiterating that RTL-TVI as the first French-speaking channel to take the risk of broadcasting US series during prime time. But the source of Rosenblatt’s greatest pride is having successfully scheduled docu-fiction films like Auschwitz and Hiroshima during prime time, obtaining an audience share of 35 per cent.

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German Federal Cartel Office verdict on the video platform The Federal Carter Office has issued a negative provisional verdict on plans for a central Web-based platform for TV content - 24 February 2011

In August 2010, Backstage reported on plans Mediengruppe RTL Deutschland will now avail for a joint video platform run by Mediengruppe itself of the opportunity to draw up a detailed RTL Deutschland and ProSiebenSat1. opinion on the Federal Cartel Office’s verdict by The intention was to establish the service 10 March and then await the watchdog’s final alongside existing video-on-demand portals like decision. The parties involved reserve the right RTLNow.de, VoxNow.de and SuperRTLNow.de. to subsequently ask the courts to rule on the matter. Late in the afternoon on 23 February 2011, the Federal Cartel Office sent its provisional In the meantime, the timeframe for the project’s verdict on the planned project to set up a consideration was extended with the agreement technical service provider for Mediengruppe of the Federal Cartel Office so that further, more RTL Deutschland and ProSiebenSat1 Media to detailed discussions could take place. The aim of operate an open technical platform for viewing those talks was to lead to the project’s approval, catch-up TV content on the Internet. The even with various conditions attached. But in the competition authority wrote that it sees clear end, the Federal Cartel office’s ideas regarding competition-related problems arising in this the planned platform were unacceptable, connection. according to a spokesman for Mediengruppe RTL Deutschland. The planned service of the independent technical service provider would be aimed at private and public-service broadcasters. The intention behind the platform is to enable the participating channels to make their content available to Internet users on a central platform where it would then be presented individually on their own branded section of the platform. The content would continue to be marketed solely by the respective TV channels. The new platform would enable Internet users for the first time to download TV content on a catch-up basis via a central, user-friendly online platform that was tailored to the German market.

The plan is to set up a joint venture to operate the platform, providing the participating channels with the technology services needed to use the platform, such as hosting and streaming. That joint venture would be remunerated by the respective TV channels for their use of the technical infrastructure and services.

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TV shows for children FremantleMedia and Children’s Books cooperate to develop new TV formats for children. The first two projects are Fish Head Steve and The Amazing Adventures of Charlie Small. United Kingdom - 22 February 2011

Random House Children’s Books is one of the leading children’s book publishing groups in the Anglophone world, while FremantleMedia is one of the world’s leading TV producers and TV rights traders. The companies have now signed a development deal that will see them co-producing and distributing two such shows, Fish Head Steve and The Amazing Adventures of Charlie Small. The partners believe the formats have the potential to appeal to kids worldwide and across a broad spectrum of demographics.

Once the shows have been produced, FremantleMedia Enterprises (FME) will primarily handle their worldwide marketing, licensing and DVD exploitation. Random House Children’s Screen Entertainment (RHCSE), a joint venture between the British publishing group Random House Children’s Books (RHCB) and the British production firm Komixx Entertainment in 2009, will produce the formats. RHCSE specializes in the adaptation of stories published by Random House Children’s Books for other media, especially cinema and TV. Fish Head Steve and The Amazing Adventures of Charlie Small are both based on original RHCB stories.

Fish Head Steve is an adaptation of the Jamie Smart comic strip originally published by in the weekly children’s comic, The DFC. It’s a surreal comedy-soap about every- Fish Head Steve day events in Spumville where, in a flash, the Sander Schwartz, Exclusive Vice President heads of the townsfolk have been mysteriously and Head of FME’s Children’s and Family swapped for household objects and family pets. Entertainment Division said: “These two Naturally everyone’s now trying to find out what shows promise to entertain kids and families in happened and more importantly, how to reverse countries around the world. Both series will the annoying metamorphosis. feature compelling characters, great original storylines and themes from the books, and The popular series The Amazing Adventures stunning visuals.” of Charlie Small by Nick Ward features the turbulent and perilous adventures of an intrepid Philippa Dickinson, Managing Director Random boy, Charlie Small, as he travels through time House Children’s Books, added: “We are and space. A special Charlie Small adventure delighted that compelling storytelling from was published for World Book Day 2010, selling authors Jamie Smart and Nick Ward, combined over 115,000 copies. The stories include with the editorial expertise, has now created an Professor Jakeman’s wondrous and wacky opportunity for these wonderful characters to inventions the ‘Mechanimals’ which appear in reach an even wider audience.“ the nick of time. 7 the RTL Group intranet week 08

The search for the best supporting act Radio 538 and Guus Meeuwis have teamed up again to launch a search for the best supporting act for a series of concerts in June 2011. Guus Meeuwis needs a supporting act for his concerts in June Netherlands - 18 February 2011

Coming June, the popular Dutch singer Guus Meeuwis will be performing four concerts in the check out Philips Stadium in Eindhoven. So Radio538.nl far, he doesn’t have a supporting act but that should change quickly. In fact, Edwin Evers from Radio 538 and him have joined forces to find the act that have what it takes to open for him in the sold out stadium.

Hopefuls can send their demo tape either by mail or upload it on the station’s website to have a chance to win the coveted spot. Starting 11 April, the demos will be played each morning on air on Evers Staat Op where listeners can vote for their favourite performance by sending a SMS. And for the first time, the two performers with the most votes will make it to the Grand Finale at the end of which Edwin Evers and Guus Meeuwis will choose the wining act.

This is the fourth consecutive year where the Netherlands’ favourite morning radio show presenter and the singer/songwriter have teamed up to find the right supporting act, and lend a helping hand to bands such as Network, Je Welste or Crystal Dream and favour their break through.

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“If my goats are taken away, I’m dead” Mass tourism, dubious waste recycling, disastrous management of water in arid zones, the near eradication of the Iberian lynx, those for or against the bullfight: Destination RTL leads the investigation in Andalusia. France - 23 February 2011

With Destination RTL, a journalist from France’s They have been springing up like mushrooms number one radio station heads off each month for 10 years: resorts for well-off pensioners, to a place in the world where a part of our with a view of the golf course. It is the new hen environmental future is at stake. For the fourth that lays golden eggs, and since the seacoast investigation in the 2010/11 season, Dominique is paved in concrete down to the last grain of Tenza, microphone in hand and assisted by sand, promoters are now investing in land in technician Brice Tahar, headed to southern the interior. Dominique Tenza and Brice Tahar Spain to inform the listeners of RTL Radio in went to the small region of Murcia, which alone France about the problems arising from human has about 50 golf courses. These private little activity on the shores of the Mediterranean. paradises of greenery lie in a region that is practically desert. An 18-hole golf course, however, requires an average of 5,000 cubic metres of water per day, equivalent to the consumption of a town of 12,000 inhabitants. Now, the groundwater has run dry in a number of areas, farmers are disappearing and the authorities are hiding. They are the ones who authorised these construction projects, and the environmentalists are crying scandal. Speaking with Dominique Tenza, Pascual, a brave and stubborn shepherd, gave his testimony: “I am a simple person, you know, I don’t need money, I have enough to live on. But if my goats are taken away, I’m dead.” Pascual refused EUR 2 million from promoters who wanted to destroy his farm to build two golf courses and residences. Sad record for Benidorm: the city has the most skyscrapers per inhabitant in the world

Spain is one of the top tourist destinations in the world. The country has thus been transformed to accommodate the flood of tourists, covering its coastline in concrete, often in an uncontrolled fashion, with disastrous consequences on the environment. For the first day of the report, Dominique Tenza brought listeners to a place well known to lovers of the idle life: the Costa Blanca and the city of Benidorm. A small fish- ing village in the 1950s, Benidorm has become, in a few years, a citadel of mass tourism. One facet the tourists do not know about is the pollu- tion, which is making inexorable headway. The purification plant, for example, is too small to deal with the influx of tourists and looks like a “cascade of faeces”: the dirty water is dumped directly into the sea. Pascual the shepherd

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For his third logbook, Dominique Tenza focused on the case of the Iberian lynx, the last big wild cat of Europe. There were still 2,000 of them at the beginning of the 1980s. Today, there are only about 100 left, confined to two national parks in Andalusia. The Iberian lynx could soon join the catalogue of extinct species. The reason: the destruction of its habitat. The water in the parks is drawn off by intensive agriculture, leading to the disappearance of the lynx’s food, which is rabbits. Scientists are painstakingly doing all they can to save the species while preserving the animal’s wild nature.

Topic of the fourth day, and the fourth ecological aberration: the Andalusian strawberry. It is The iberian lynx is threatened to join the list of extinct animals natural to find it in our markets starting in February – a summer product in the middle of winter. This large and very red strawberry is admittedly without flavour, but it is exported by the thousands of tons each year. To obtain this “red gold”, however, an exorbitant price is paid: the use of chemical additives, plastic covers burned at the end of the harvest, cubic meters of water drawn from groundwater that has nearly run dry, not to mention the labour, thousands of women “imported” from Eastern Europe or Morocco, underpaid and sometimes mistreated, who find themselves unemployed in the current For the anti-bullfight demonstrators, tradition does not justify that economic crisis. Dominique Tenza tells listeners the bull vomits its own blood, suffers, and then dies about this state of affairs, which will perhaps make one think before falling in love with this unnatural strawberry on the market.

For the last stage of Destination RTL in Spain, Dominique Tenza touches a sore spot: the bullfight. Ronda, in Andalusia, is considered the cradle of bullfighting. While Catalonia voted to ban the bullfight a few months ago, Andalusia, the quintessential land of the “toros”, continues regularly to celebrate its “art”. Between the “pro-toros” and the “antis”, the war is becoming increasingly violent. Sometimes even these traditions include setting the bull on fire before releasing it into the streets

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There really is a Dr House RTL-TVI will broadcast an incredible documentary series that recounts the daily life of Dr Rafto, a true-to-life Dr House who does not leave his patients or colleagues indifferent. Neurosurgeon Dr. Rafto is the ‘real’ Dr House Belgium - 23 February 2011

This neurosurgeon of the extreme lives in and works at the Saint Luc university clinic. His name is Christian Raftopoulos, or Dr Rafto to those close to him. RTL-TVI met him, and viewers will soon get to know him, his col- leagues and his patients, whose lives often hang by a thread.

This magician with hands of gold is revered by his patients. In the operating room, however, the surgeon makes his assistants tremble and he does not hesitate to give them a rough time. Neurosurgery is his only passion, and the “boss” insists that it is practiced to perfection. Aneurism, cranial trauma, brain tumour or herniated disc: Dr Rafto works by millimetre in a brain or a spinal cord. It is a job for an expert who flirts with the limits of science, taking calculated risks to save lives.

Throughout the month of March 2011, the RTL-TVI audience will learn the destiny of some of Dr Rafto’s patients in the documentary series Dr Rafto, sur le fil de la vie (Dr Rafto: On the Thread of Life). On Wednesday 2 March, starting at 20:20, RTL-TVI’s camera will focus on little Silla, deaf and mute since birth. Dr. Rafto will place an electrode deep inside her brain. Will the child be able to hear? In the operating room, things will become complicated.

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A new prime time star Antena 3’s new series El Barco is the most watched programme on Monday nights, with an average audience share of 20 per cent. The crew of El Barco Spain - 21 February 2011

When Antena 3 launched their new Globo-media produced series, El Barco (the Boat), on 17 January 2011 they anticipated it would do well but didn’t expect it to become the best national series. The premiere attracted 4,769,000 viewers, an audience share of 23.4 per cent beating the previous record from February 2009, in that time slot.

Since the premiere, El Barco – starring Spanish actors Juanjo Artero and Blanca Suárez among others – continues to be the most watched programme in the Monday prime time slot, attracting over four million viewers on a weekly basis. This corresponds to an average audience share of 20 per cent in the target group of viewers aged 16 to 54, outperfor- ming main competitors such as La Uno and Telecinco.

The exciting series which has become the talk of the nation revolves around the adventures of a crew and the pupils of a training ship who seem to be the only survivors of a cataclysm which caused the eradication of mankind. With the planet completely inundated by water they have to find ways to adapt to live permanently on the high seas.

The series has also become a phenomenon on social networks with over 106,000 Facebook Juanjo Artero plays the captain fans and about 24,000 followers on Twitter where it becomes Spain’s trending topic on Monday evenings.

The adventures of El Barco are broadcast Mondays on Antena 3 at 22:30.

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The Greek TV landscape is changing In Greece, the top three channels were almost level with each other, while Alpha has emerged as the leading TV channel in prime time in February. February - 22 February 2011

Alpha has various stars...... who help to boost the prime time audience share

The first two months of 2011 have seen sig- These results validate the strategy that Alpha nificant developments in the Greek television has developed, the results of which are now tan- landscape. Specifically, the balance between gible. With a dynamic and diverse programming, the three largest television channels, Alpha, Alpha has managed to attract even more view- Antenna and Mega has changed, and the gap ers and to cement its position among the three between them has been narrowed significantly major channels in the country. both in all-day viewership and in prime time.

In less than two months, Alpha increased its all-day audience share by 14 per cent, while Mega’s share declined by 9 per cent. Compared to the same period in 2010, Alpha has increased its audience share by 1.6 percentage points. In the third week of February, Alpha has risen to the number-two slot in all-day ratings among the 15 to 44 group, surpassing Mega (in third place) by 0.1 percentage points, and reducing the gap to Antennato 0.6 percentage points.

Even more impressive are the results in prime time: since the beginning of the year, Alpha has increased its primetime audience share by 2.2 percentage points. In the third week of February, Alpha climbed to the number one position in the 15 to 44 demographic, with a lead of 0.9 percentage pointsover second-ranked Mega and 2.8 percentage pointsover Antenna, in thirdplace. Alpha grew its prime-time viewership by 19.2 per cent, while both Mega and Antennasaw a decline in their audience shares, by 9.6 per cent and 1.2 per cent respectively. Audience share in Greece for 2011 to date

13 Advertising figurehead After Lady Gaga, Tokio Hotel, Justin Bieber, and Xavier Naidoo, RTL II is now working with Pink. The US singer is at the heart of a new on-air campaign for RTL II. In numerous new station IDs and trailers, the singer with the distinctive voice proves that she has a great sense of humour and plenty of spontaneity. the RTL Group intranet week 08

New IPTV service The free-to-air TV channels RTL Television, Vox, RTL II, Super RTL and N-TV as well as the pay-TV channels RTL Crime, Passion and RTL Living will now be distributed via Vodafone’s new IPTV service. Germany - 18 February 2011

On the farm An original sponsor of the Salon de l’agriculture, France’s number one radio station moves its broadcast operations to the fair, presenting 25 programmes live and in public. France - 18 February 2011

Germany’s best newcomers The Dome is partnering with one of its sponsors, Pick Up, to find Germany’s top next-generation talent. The winner of the The Dome Band Contestgets a slot in the warm-up programme for The Dome 57. Germany - 24 February 2011

M6 surpasses itself in access prime time On Tuesday in the access prime time slot, M6 was number one among housewives under 50 with a 24.3 per cent audience share. The total audience share of 13.6 per cent is a record performance for M6 in the early evening time slot. With these programmes and the investment in French productions, M6 succeeds in providing an innovative access prime time programming that is closeto the viewers. France - 24 February 2011

An even more delirious third season Thursday 24 February 2011 will see the return of the comical game show Wipeout on RTL 5 for a third season, which promises to be even crazier than the previous two. France - 24 February 2011 15 the RTL Group intranet week 08

People Stephen Flint United Kingdom - 21 February 2011

Stephen Flint

FremantleMedia has promoted Stephen Flint to Rob Clark, President, Worldwide Entertainment, the position of Director of Operations, Worldwide FremantleMedia said: “Stephen has an excep- Entertainment. tional track record of success in overseeing some of FremantleMedia’s most important com- His new position will commence with immediate mercial and creative relationships. His wealth of effect and will see him take on a greater role in knowledge and extensive experience has en- the management of new and existing relation- sured our collaborative partnerships have gone ships between FremantleMedia and its creative from strength to strength during his tenure, as content partners around the world. our portfolio of formats has expanded. He’s done an exceptional job, and I’m extremely pleased Flint previously held the position of Senior Vice to recognise his contribution and the ongoing President, Content Partnerships at - importance of the role he undertakes, with this Media and during his time with the company he promotion.” has fostered long-standing relationships with third-party format owners such as Syco, 19 and Mark Burnett Productions. These highly suc- cessful relationships have seen the rollout of some of the world’s biggest formats including Idols, The X Factor, Got Talent, Farmer Wants A Wife, Pokerface, The Apprentice and Hole In The Wall. In his new role, Flint will report to Rob Clark and be based in FremantleMedia’s London office.

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People Info Network reshuffles key positions Germany - 23 February 2011 Christian Wilp

Info Network is reshuffling five key staff Ulrich Oppold (49), who currently heads Info positions at its domestic and international Network’s New York office and whose previous studios. positions include managing RTL Television’s Berlin studio, will succeed Munz as the studio Info Network journalists report for the various chief in Munich as of 1 October 2011. Carsten news and magazine shows on RTL Television, Mierke (50) has been appointed the new head of N-TV and Vox from studios in Germany and the New York studio, where he has worked as a abroad. The management of the studio in Berlin, foreign correspondent since last year. of the Southern Germany studio in Munich, the New York studios and the positions of Michael Wulf, Managing Director of Info Network, Washington correspondent as well as chief says: “I look forward to continuing to work with reporter for N-TV at the Berlin studio are all all five colleagues and am grateful that we can handled by experienced Info Network continue to rely on the know-how of experienced employees. Info Network journalists in all key positions at our studios.” Peter Kleim (55), the current head of the studio in Berlin, is leaving the German capital after 15 years and will become Info Network’s new Washington correspondent from the third quarter of 2011. Kleim’s past US experience includes working as a correspondent and office manager for RTL Television in New York from 1992 to 1997. Kleim succeeds Christian Wilp (46), who will be returning to Berlin after several years in Washington, to take over as chief reporter for N-TV at the Berlin studio.

On 1 July 2011 Rainer Munz (52) will become the new head of the Info Network studio in Berlin. Munz has extensive experience as a correspondent and studio chief. Among other things, he worked as a correspondent and studio chief for RTL Television in Moscow from 1993 to 1998, and has headed Info Network’s south German studio in Munich since 1998.

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