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week 7 / 13 February 2014 PIONEERING SPIRIT How RTL Group made entertainment history PIONEERING SPIRIT How RTL Group bmaderochu entertainmentre & history New film week 7 / 13 February 2014 PIONEERING SPIRIT How RTL Group made entertainment history PIONEERING SPIRIT How RTL Group bmaderochu entertainmentre & history New film Cover Montage with covers of the Always Close To The Audience’s brochure and DVD Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg Editor, Design, Production RTL Group Corporate Communications & Marketing k before y hin ou T p r in t backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW Happy anniversary, Plug RTL! Plug RTL p. 8–9 90 years of entertainment – captured, documented and celebrated Simon Cowell RTL Group plans return to p.4–7 The X Factor UK FremantleMedia p. 10 Mega marketing campaign for Big Picture Game Of Thrones p.12 RTL II p. 11 PEOPLE p. 13–15 In February 1924 Radio Luxembourg took to the airwaves. 90 years later, RTL Group is marking – and celebrating – the anniversary with a new brochure and film. Titled Always Close 90 YEARS To The Audience, both productions recount the vivid and rich events that OF ENTERTAINMENT – turned a modest radio station based in tiny CAPTURED, Luxembourg into the leading European DOCUMENTED AND entertainment network. CELEBRATED Luxembourg – 13 February 2014 RTL Group Collage from the Always Close To The Audience brochure: Autographe cards & advertisements for various activities 4 Hauled up in their attic in 1924, experimenting with a single radio transmitter, the Anen brothers couldn’t have begun to imagine that their modest Radio Luxembourg would not only become one of the most-listened-to and admired radio stations of their generation but would go on to develop into Europe’s largest commercial free-to-air broadcaster. With over 50 TV channels, nearly 30 radio stations and its worldwide production arm – FremantleMedia – producing some of the world’s best known TV brands, RTL Group is the undisputed European leader in entertainment. Cover of the brochure Always Close To The Audience The radio pioneers spread their transmission and reception antenna over the roofs of rue Beaumont innovation and pioneering spirit transmitted by the Anen brothers. A legacy that is, and always will be, The nearly 20-minute documentary and 118-page in our DNA.” brochure take viewers and readers alike through the nine decades that made RTL Group. Exclusive Both publications document how the Group archive material, unique images and fi rst-hand has remained close to its audience and testimonials from the people who made RTL Group consistently at the forefront of entertainment the success it is today, bring that history to life. and information, thanks to an inherent talent The brochure’s editorial, by RTL Group’s Co-CEOs for constant innovation. Listeners and viewers tuned Anke Schäferkordt and Guillaume de Posch, in to RTL Group’s radio stations or TV channels reads: “Over the years, the Group has undergone because they knew they would fi nd ‘refreshingly many transformations through mergers, strategic different’ programming, and this is still the case partnerships and acquisitions. But during this today. The Group’s European families of TV journey from radio to TV to a convergent digital channels and radio stations are number one or two media world, one constant has remained: the in their markets. Next > Why produce a brochure and a film? RTL Group saw the 90th anniversary of Radio Luxembourg’s first on-air activities as the perfect opportunity to document the rich history of the Group, both in print and in film. It was also the right timing to get valuable information from the different people who were involved right from the beginning in the various stages of the company’s development. Next > 5 Andreas Langheim, journalist at Info Network and producer of the fi lm, explains why people should watch it: “Working on this fi lm was a real pleasure. I learned a lot about the Group that I wasn’t aware of, even after 20 years of service. For instance, I didn’t know that everything started with experiments in an attic, or that Radio Luxembourg played a role at the end of the Second World War,” he says. “It was also interesting to discover that the station was already very European right from the beginning and that its executives were never afraid of experimenting. When they started the television adventure, most of the TV presenters were radio hosts who knew nothing about television. I strongly encourage every RTL Group employee to watch the fi lm – they’ll learn a lot about their employer and return to work with increased historical consciousness.” David Dominguez Muller, RTL Group’s Historian, who played a major role in producing the documentary, gives his impressions: “It’s exciting to see how a project on paper becomes reality. Andreas perfectly fulfi lled our expectations by producing the documentary RTL Group-style – entertaining yet informative. There are no dull moments, probably because of the right combination of sound and image – which is an art in Frank Sinatra at the Radio Luxembourg studios, London, UK, itself. You hardly notice that it runs for 20 minutes. 1953 I’ve watched the fi lm so many times and I still enjoy it.” Did you know? Langheim and Dominguez Muller worked closely on the documentary for nearly nine months. Having Some radios, such as the Grundig determined the fi lm’s core messages, the fi rst step was to go through the archive footage and Prima-Boy, had a pre-set button that select what would feature in the fi lm. They allowed listeners to tune straight in to contacted former and current executives, Radio Luxembourg. It was a real selling anchors and presenters around Europe to organise point interviews and collect their testimonials and experiences about working for Radio Luxembourg In his autobiography, Life, and/or RTL Group. Keith Richards describes how listening to Radio Luxembourg under his sheets David Dominguez Muller comments: “Everyone changed his life we approached was delighted to take part in the project, which shows the enthusiasm and fondness A disco and concert venue in Warsaw they have for RTL Group to this day. We ended up is named Punkt & Radio Luxembourg with a large amount of material and exceptionally after the famous radio station that was rich information for our archives, which made the selection process even more diffi cult. It was seen as the voice of freedom during the sometimes frustrating having to shorten or not make communist years use of some of the valuable and interesting facts More anecdotes and facts about how exceptional they shared with us.” RTL was and still is can be read in the brochure’s The Big Impact chapter pages 114 to117 Next > 6 Andreas Langheim agrees: “We gathered enough The brochure – project managed by Janine Neves, information to make a two-hour documentary, but Communications Manager – illustrates the that wasn’t the objective. We knew this would be the fascinating history of RTL Group through most challenging aspect of the project. Being a fi lm expressive pictures and entertaining, surprising maker involves presenting complex information in and yet informative stories. A photo spread an understandable and entertaining format. I believe honours the many men and women who helped we managed to do exactly that, together with David write and will continue to contribute to the unique who has a great sense of detail and who did a good and successful history of the Group. job in checking and verifying every fact throughout.” As with the fi lm, David Dominguez Muller did a thorough job of gathering and checking facts with the brochure, which was designed by the Ringzwei agency in Hamburg. The brochure can be Always Close To The Audience – The Film: downloaded at RTLGroup.com, or ordered using facts & figures the ‘Order Documents’ form on the website or by emailing [email protected]. The film was produced by Info Network, Mediengruppe RTL Deutschland’s production company for news and magazine formats Nearly 20 people worked on the film, including cameramen, assistants, cutters, sound engineers and graphic designers The film took nearly nine months to complete The interviews were conducted by Andreas Langheim, Elke Büchter (Paris correspondent of Mediengruppe RTL Deutschland), David Oxley (Editor-in-chief of the information magazines at RTL-TVI and presenter since 1987), Martijn de Bruijn (Editor-in-chief at Masmedia) and Laurent Marsick (reporter culture service RTL Radio in France) The Beatles leaving the Radio Luxembourg studio in London Interviewees include Gust Graas, Benny on 15 April 1963 Brown, Marylène Bergmann, Nicolas de Tavernost, Irene Moors, Siegfried Luther, Thomas Rabe, Anke Schäferkordt and Guillaume de Posch Various RTL Group business units were also involved in organising the interviews The documentary fi lm is also available on RTLGroup.com 7 HAPPY ANNIVERSARY, PLUG RTL! Plug RTL On 13 February 2014, Plug RTL celebrates its 10th anniversary. To mark the occasion, RTL Belgium’s third channel invites viewers to discover or relive the highlights of the past 10 years and unveils its new graphic design. Belgium – 13 February 2014 Launched on 13 February 2004 under the name Plug TV, RTL Belgium’s third channel now gathers a 3.8 per cent audience share of its target market of 15 to 34 year-olds. Eusébio Larrea, RTL Belgium’s Manager of In-house Productions and project manager for Plug TV, explains: “We launched RTL’s third channel, destined for 15 to 34 year olds, with the objective of complementing but most of all being different from what we’ve seen on television in French- speaking Belgium.