Market Performances Barometer
Status November 2015
Confidential : strictly for Space clients GROSS MEDIA INVESTMENTS EVOLUTION
2 Source: MDB National North South
€ Mo 3.031,8 1.868,0 1.163,8
% Region 100% 62% 38%
vs YTD 2014 + 0,4% + 1,9% - 1,9%
Media (vs YTD 2014) Ecogroups (vs YTD 2014) 9% 2% 6% House Cl. (+ 22%) Energy (+ 14%) 41% House Eq. (+ 13%) TV (+ 8%) Beauty (+ 7%) OOH (+ 4%) Food (+ 7%) 22% Retail (+ 3%)
5% 1% 14% Radio (- 3%) Health (0%) Dailies (- 3%) Transport (- 1%) TV Radio Magazines (- 6%) Clothing (- 3%) Cinema Internet Cinema (- 8%) Telecom (- 5%) Dailies Mag. Internet (- 14%) Services (- 8%) Free Press (- 18%) Petfood (- 14%) Free Press OOH
KEY TV FIGURES
5
Variable Channel Daypart YTD-12 YTD-13 YTD-14 YTD-15 15 vs 14 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 26,1% 27,7% 29,0% 28,2% 97 Total channels (Live + TSV) " 91,0% 90,4% 88,9% 87,5% 98 VHS + DVD player + Blue Ray " 2,4% 2,3% 3,2% 3,8% 120 Audience share TSU (%) (2) Video on demand + Digital recorder " 5,2% 6,1% 6,4% 7,9% 124 Game console and other devices (3) " 1,4% 1,3% 1,5% 0,8% 54 All Channels " 8,5% 10,1% 10,6% 12,8% 120 % Time shift viewing (4) Main Channels (5) " 11,3% 12,9% 14,1% 15,6% 111 Commercial breaks rating vs Main channels (5) - Live " 84 84 87 88 Full daypart rating Main channels (5) - TSV " 24 24 25 27 All TV channels (Live) Total day 126 132 132 125 94 ATV All TV channels (TSV) " 9 11 13 15 116 (Average daily viewing time) All TV channels (Live + TSV) " 135 143 145 139 96 in minutes Other TV Screen Usage " 17 20 24 27 114 Total TV Screen Usage " 153 163 169 167 98
(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (5) : Main channels = VTM + 2BE + Vitaya + VIER + VIJF (6) : Rating index
Variable Channel Daypart YTD-12 YTD-13 YTD-14 YTD-15 15 vs 14 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 29,9% 31,3% 32,1% 32,5% 101 Total channels (Live + TSV) " 86,6% 83,9% 82,1% 80,8% 98 VHS + DVD player + Blue Ray " 2,7% 3,7% 5,6% 7,8% 140 Audience share TSU (%) (2) Video on demand + Digital recorder " 9,0% 9,5% 9,9% 10,3% 103 Game console and other devices (3) " 1,7% 2,9% 2,4% 1,1% 47 All Channels " 5,9% 7,2% 8,2% 8,9% 109 % Time shift viewing (4) Main Channels (5) " 6,1% 7,7% 9,0% 10,0% 112 Commercial breaks rating vs Main channels (5) - Live " 88 89 88 89 Full daypart rating Main channels (5) - TSV " 39 41 41 47 All TV channels (Live) Total day 159 160 159 159 100 ATV All TV channels (TSV) " 8 10 12 13 110 (Average daily viewing time) All TV channels (Live + TSV) " 167 170 171 172 101 in minutes Other TV Screen Usage " 32 40 45 49 108 Total TV Screen Usage " 199 210 216 221 102
(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL (6) : Rating index TOP WEBSITES
12 Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panel-based study. Not to be compared !
CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site.
* : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site
KEY RADIO FIGURES
16 7,0
6,0 5,7 5,5 5,0
4,2 4,0
3,0
2,0 1,9 1,4 1,4 1,0 1,0
0,0
Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie
2014 - Wave 3 2015 - Wave 1 2015 - Wave 2 2014 - Wave 3 6% 6% 15% 25% 24% 8% 5% 11%
2015 - Wave 1 5% 7% 16% 25% 22% 9% 5% 10%
2015 - Wave 2 4% 6% 18% 24% 25% 8% 6% 10%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Radio 1 Radio 2 MNM Stu Bru
Q-Music JOE FM Nostalgie Other 700 889 634 600
500
400
300 304 270 230 221 200 173
100
0
Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie
2014 - Wave 3 2015 - Wave 1 2015 - Wave 2 4,0
3,0 3,0
2,0
1,5 1,4 1,3 1,4 1,4 1,0 1,0 1,0 0,7
0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ
2014 - Wave 3 2015 - Wave 1 2015 - Wave 2 2014 - Wave 3 4% 7% 6% 5% 10% 25% 12% 5% 11% 14%
2015 - Wave 1 3% 10% 10% 8% 8% 25% 9% 6% 12% 12%
2015 - Wave 2 5% 9% 10% 7% 9% 21% 10% 7% 9% 13%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
La 1ère VivaCité Classic 21 Pure FM Bel-RTL
Contact Nostalgie Fun Radio NRJ Other 800
700
600
500 439 398 400 365 317 331 300 291 256 215 200 165 100
0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ
2014 - Wave 3 2015 - Wave 1 2015 - Wave 2 PRINT CIRCULATION
23 Print Circulation: Number of copies sold/given on an average issue. Quarterly delivery on a 4 quarters moving period. Data’s are either based on “declarations on honour” of publishers or “Cim-authentified” (once a year). Newpapers circulation includes digital sales.
KEY OOH FIGURES
27 JCD Superstar 700 204 CC Mof Mega 16 195 BP Belgium 800 190 CC Mof Maximix 520 162 BP Cover 600 160 BP Access 500 150
CC Mof Supermix 440 132
CC Mof 16+ 110 JCD Prestige 90 3W 55
CC Mof 36 100 52 JCD Booster 466
CC Adshel Maximum 440
JCD Authentic Young 415
JCD Authentic Lady 415 CC Adshel Optimum 386
JCD Taste 365
JCD Conso F1/F2 89
10 CC Adshel Station Contact: [email protected]